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time to shine: 6 EOFY SMS marketing tips for top campaign results","2026-04-23T06:00:07.057Z","2026-04-23T06:00:07.110Z","2026-04-23T06:00:07.129Z",168896131368755,"35dd9dcd-6351-4980-8e29-03eae53b7a15",{"seo":900,"_uid":905,"date":906,"tags":907,"image":913,"title":917,"content":918,"category":1794,"duration":1795,"redirect":1796,"component":1797,"categories":1798,"description":1799,"image_mobile":1800,"last_updated":1802},{"_uid":901,"title":902,"plugin":903,"og_image":17,"og_title":17,"description":904,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"dc39c5cd-58f7-4dbf-9722-d5dfee2ab9e3","It’s your time to shine: 6 EOFY SMS marketing tips for top campaign results | Kudosity Australia","seo_metatags","Boost your sales this EOFY season with these marketing campaign tips. Learn how to engage customers and drive conversions. ","935f41ac-f500-4795-b407-275819551257","2024-04-02 00:00",{"value":908,"plugin":912},[909,910,52,911],"Campaigns","EOFY","SMS Marketing","storyblok-tags",{"id":914,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":915,"copyright":17,"fieldtype":35,"meta_data":916,"is_external_url":37},703249,"https://a-us.storyblok.com/f/1001817/1200x600/a2a528f2b9/eofy-sms-marketing-tips.jpg",{},"A simpler, more engaging messaging experience",{"type":28,"content":919},[920,925,977,986,1006,1010,1064,1071,1075,1079,1086,1090,1094,1102,1120,1276,1277,1541,1552,1559,1563,1570,1574,1581,1585,1592,1596,1603,1607,1614,1627,1634,1638,1642,1698,1702,1709,1793],{"type":31,"content":921},[922],{"text":923,"type":924},"As a marketer or business owner, planning for the End of Financial Year (EOFY) can be challenging with juggling multiple campaigns and effective budget management. It is also a time to consider the best marketing channels to maximise your return on investment. Reaching and engaging with more of your target audience is a priority; and can be done in various ways from promotions to product launches. It’s an opportunity to also plan for the year ahead, by allocating from the current funds to start campaigns and avoid being short-changed in the next budget.","text",{"type":31,"content":926},[927,934,943,950,957,963,970,975],{"text":928,"type":924,"marks":929},"During EOFY period in 2024, Australian shoppers were projected to spend ",[930],{"type":931,"attrs":932},"textStyle",{"color":933},"#000000",{"text":935,"type":924,"marks":936},"  ",[937,941],{"type":938,"attrs":939},"link",{"href":940,"uuid":854,"anchor":854,"target":767,"linktype":45},"https://www.roymorgan.com/findings/9592-ara-roy-morgan-media-release-eofy-mid-year-sales-2024",{"type":931,"attrs":942},{"color":933},{"text":944,"type":924,"marks":945},"$10.1 billion",[946,948],{"type":938,"attrs":947},{"href":940,"uuid":854,"anchor":854,"target":767,"linktype":45},{"type":949},"bold",{"text":951,"type":924,"marks":952}," during the sales, marking an ",[953,955],{"type":938,"attrs":954},{"href":940,"uuid":854,"anchor":854,"target":767,"linktype":45},{"type":931,"attrs":956},{"color":933},{"text":958,"type":924,"marks":959},"8.6% increase",[960,962],{"type":938,"attrs":961},{"href":940,"uuid":854,"anchor":854,"target":767,"linktype":45},{"type":949},{"text":964,"type":924,"marks":965}," ",[966,968],{"type":938,"attrs":967},{"href":940,"uuid":854,"anchor":854,"target":767,"linktype":45},{"type":931,"attrs":969},{"color":933},{"text":971,"type":924,"marks":972},"from the previous year. ",[973],{"type":931,"attrs":974},{"color":933},{"text":976,"type":924},"SMS marketing can be a game-changer for your business as it reaches more of your customers with an open rate of 98%, it is a great option for EOFY campaigns. It can also be easily added to your current marketing mix to boost your ROI. Here’s 6 tips to assist with elevating your EOFY campaign results.",{"type":978,"attrs":979,"content":981},"heading",{"level":980},2,[982],{"text":983,"type":924,"marks":984},"1. Stay on top of digital trends",[985],{"type":949},{"type":31,"content":987},[988,990,996,998,1004],{"text":989,"type":924},"Staying on top of digital trends is key to any marketing strategy. Search trends are constantly changing, and it’s important to keep up with them to understand your audience’s priorities and consumer preferences. To connect with your audience and increase conversions. Tools such as ",{"text":991,"type":924,"marks":992},"Adwords Keyword Planner",[993],{"type":938,"attrs":994},{"href":995,"uuid":854,"anchor":854,"target":854,"linktype":45},"https://ads.google.com/intl/en_ca/home/tools/keyword-planner/",{"text":997,"type":924}," and ",{"text":999,"type":924,"marks":1000},"Google Trends",[1001],{"type":938,"attrs":1002},{"href":1003,"uuid":854,"anchor":854,"target":854,"linktype":45},"https://trends.google.com/home",{"text":1005,"type":924}," can help you identify these trends.",{"type":31,"content":1007},[1008],{"text":1009,"type":924},"Other ways to stay ahead include:",{"type":1011,"content":1012},"bullet_list",[1013,1024,1034,1044,1054],{"type":1014,"content":1015},"list_item",[1016],{"type":31,"content":1017},[1018,1022],{"text":1019,"type":924,"marks":1020},"Conduct market research regularly",[1021],{"type":949},{"text":1023,"type":924}," - what are your competitors doing? What are the key statistics of your target audience? Are there any gaps in the market?",{"type":1014,"content":1025},[1026],{"type":31,"content":1027},[1028,1032],{"text":1029,"type":924,"marks":1030},"Follow industry influencers and thought leaders",[1031],{"type":949},{"text":1033,"type":924}," on social media, blogs, podcasts and other platforms. Engage with them by commenting on their posts, sharing content and asking questions.",{"type":1014,"content":1035},[1036],{"type":31,"content":1037},[1038,1042],{"text":1039,"type":924,"marks":1040},"Attend industry events (webinars or in-person)",[1041],{"type":949},{"text":1043,"type":924}," - share insights on LinkedIn and other platforms and follow industry news updates.",{"type":1014,"content":1045},[1046],{"type":31,"content":1047},[1048,1052],{"text":1049,"type":924,"marks":1050},"Monitor social media platforms",[1051],{"type":949},{"text":1053,"type":924}," such as Twitter, Instagram, and Facebook to track popular hashtags, trending topics, and conversations related to your industry or niche.",{"type":1014,"content":1055},[1056],{"type":31,"content":1057},[1058,1062],{"text":1059,"type":924,"marks":1060},"Artificial Intelligence (AI) tools",[1061],{"type":949},{"text":1063,"type":924}," like Chat GPT are making a buzz. It can be helpful to get messaging ideas quickly, using your keywords.",{"type":978,"attrs":1065,"content":1066},{"level":980},[1067],{"text":1068,"type":924,"marks":1069},"2. Audit your previous SMS campaigns",[1070],{"type":949},{"type":31,"content":1072},[1073],{"text":1074,"type":924},"During the financial year, evaluate your previous SMS campaigns to see what worked and what didn’t. By auditing your campaigns, you can identify those that are top-performing. Pay close attention to campaign metrics, focusing on those that delivered high ROI and engagement.",{"type":31,"content":1076},[1077],{"text":1078,"type":924},"To enhance your best campaigns, use the data to compare if there is any overlap with the search trends you discovered in tip one. These insights can provide new ideas to help relaunch your campaign. ",{"type":978,"attrs":1080,"content":1081},{"level":980},[1082],{"text":1083,"type":924,"marks":1084},"3. Create new opportunities with SMS marketing",[1085],{"type":949},{"type":31,"content":1087},[1088],{"text":1089,"type":924},"While leveraging your top-performing campaigns can drive sales, it is also a good idea to try something new to capture the attention of your audience.",{"type":31,"content":1091},[1092],{"text":1093,"type":924},"Create new opportunities and stand out from your competitors with SMS marketing, which can help cut through the clutter. Customers can experience sales fatigue especially when they are inundated with communications from competitors. SMS campaigns are a scalable way to reach your target audience with personalised communication.",{"type":978,"attrs":1095,"content":1097},{"level":1096},3,[1098],{"text":1099,"type":924,"marks":1100},"SMS marketing ideas to get you started:",[1101],{"type":949},{"type":1011,"content":1103},[1104,1114],{"type":1014,"content":1105},[1106],{"type":31,"content":1107},[1108,1112],{"text":1109,"type":924,"marks":1110},"Send EOFY sales, promotions or competitions to incentivise purchases",[1111],{"type":949},{"text":1113,"type":924},". This can be tracked with sales codes and personalised with exclusive offers.",{"type":1014,"content":1115},[1116],{"type":31,"content":1117},[1118],{"text":1119,"type":924},"Here's some promotional EOFY SMS templates: ",{"type":1121,"attrs":1122},"blok",{"id":1123,"body":1124},"6fe5a914-75e0-43ce-a21a-7bf883cc0dbb",[1125,1160,1179,1196,1212,1233],{"_uid":1126,"content":1127,"component":1156,"background":1157},"i-a998d7aa-6406-4757-9439-edcffb414f00",{"type":28,"content":1128},[1129,1133,1151,1152],{"type":31,"content":1130},[1131],{"text":1132,"type":924},"Hi [First name],",{"type":31,"content":1134},[1135,1140,1146],{"text":1136,"type":924,"marks":1137},"EOFY deal: Free shipping",[1138],{"type":931,"attrs":1139},{"color":933},{"text":1141,"type":924,"marks":1142}," ",[1143,1144],{"type":949},{"type":931,"attrs":1145},{"color":933},{"text":1147,"type":924,"marks":1148},"on all orders over $99 until June 30. Don’t miss out! [link]",[1149],{"type":931,"attrs":1150},{"color":933},{"type":31},{"type":31,"content":1153},[1154],{"text":1155,"type":924},"Opt-out reply STOP","sms-template",{"value":1158,"plugin":1159},"#4C23CC","storyblok-palette",{"_uid":1161,"content":1162,"component":1156,"background":1178},"i-db3ea0b4-ec0e-44d4-8cd4-dfcecbc2941c",{"type":28,"content":1163},[1164,1167,1174,1175],{"type":31,"content":1165},[1166],{"text":1132,"type":924},{"type":31,"content":1168},[1169],{"text":1170,"type":924,"marks":1171},"It’s on! Our End of Financial Year Sale starts now – score up to 50% off sitewide. Shop today: [link]",[1172],{"type":931,"attrs":1173},{"color":933},{"type":31},{"type":31,"content":1176},[1177],{"text":1155,"type":924},{"value":1158,"plugin":1159},{"_uid":1180,"content":1181,"component":1156,"background":1195},"i-4410e9c7-f122-423f-bcfa-2d39d57d1ccc",{"type":28,"content":1182},[1183,1187,1191,1192],{"type":31,"content":1184},[1185],{"text":1186,"type":924},"Hi [First name], ",{"type":31,"content":1188},[1189],{"text":1190,"type":924},"EOFY bonus: Spend over $200 and receive a free gift valued at $49! Only until June 30: [link]",{"type":31},{"type":31,"content":1193},[1194],{"text":1155,"type":924},{"value":1158,"plugin":1159},{"_uid":1197,"content":1198,"component":1156,"background":1211},"i-f325dd5e-fbb3-42af-974f-7d501bb9dbe0",{"type":28,"content":1199},[1200,1203,1207,1208],{"type":31,"content":1201},[1202],{"text":1132,"type":924},{"type":31,"content":1204},[1205],{"text":1206,"type":924},"LAST DAY to take advantage of our 40% OFF EOFY SALE. New styles added today! Use code EOFY40.[tracked-link] ",{"type":31},{"type":31,"content":1209},[1210],{"text":1155,"type":924},{"value":1158,"plugin":1159},{"_uid":1213,"content":1214,"component":1156,"background":1232},"i-b694f61a-e5c1-4e72-8217-407e5465deff",{"type":28,"content":1215},[1216,1220,1224,1228,1229],{"type":31,"content":1217},[1218],{"text":1219,"type":924},"AFTERPAY SALE IS LIVE!",{"type":31,"content":1221},[1222],{"text":1223,"type":924},"20% OFF SITEWIDE - No excuses get into shape today.",{"type":31,"content":1225},[1226],{"text":1227,"type":924},"Hurry, Time's ticking! [link] ",{"type":31},{"type":31,"content":1230},[1231],{"text":1155,"type":924},{"value":1158,"plugin":1159},{"_uid":1234,"content":1235,"component":1156,"background":1275},"i-476026d7-c841-4a26-b351-6192c3542a5f",{"type":28,"content":1236},[1237,1249,1253,1262,1271,1272],{"type":31,"content":1238},[1239,1245,1247],{"type":1240,"attrs":1241},"emoji",{"name":1242,"emoji":1243,"fallbackImage":1244},"rotating_light","🚨","https://cdn.jsdelivr.net/npm/emoji-datasource-apple/img/apple/64/1f6a8.png",{"text":1246,"type":924}," EOFY SALE ENDS TOMORROW MIDNIGHT! ",{"type":1240,"attrs":1248},{"name":1242,"emoji":1243,"fallbackImage":1244},{"type":31,"content":1250},[1251],{"text":1252,"type":924},"Get up to 40% OFF in our biggest sale of the year! Don't miss out!",{"type":31,"content":1254},[1255,1260],{"type":1240,"attrs":1256},{"name":1257,"emoji":1258,"fallbackImage":1259},"shopping","🛍","https://cdn.jsdelivr.net/npm/emoji-datasource-apple/img/apple/64/1f6cd-fe0f.png",{"text":1261,"type":924}," Shop now [link]",{"type":31,"content":1263},[1264,1269],{"type":1240,"attrs":1265},{"name":1266,"emoji":1267,"fallbackImage":1268},"package","📦","https://cdn.jsdelivr.net/npm/emoji-datasource-apple/img/apple/64/1f4e6.png",{"text":1270,"type":924}," Free shipping on orders over $60! ",{"type":31},{"type":31,"content":1273},[1274],{"text":1155,"type":924},{"value":1158,"plugin":1159},{"type":31},{"type":1011,"content":1278},[1279,1310,1342,1364,1389,1415,1464],{"type":1014,"content":1280},[1281,1289],{"type":31,"content":1282},[1283,1285],{"text":1284,"type":924},"Introduce a new product or service to engage with your customers",{"text":1286,"type":924,"marks":1287},".",[1288],{"type":949},{"type":1121,"attrs":1290},{"id":1291,"body":1292},"e7d39d10-6a24-46fc-8795-7cfa0d8fc565",[1293],{"_uid":1294,"content":1295,"component":1156,"background":1308},"i-33320031-2536-44d0-b2bc-45986b921456",{"type":28,"content":1296},[1297,1304,1305],{"type":31,"content":1298},[1299],{"text":1300,"type":924,"marks":1301},"Hi [First Name], we’ve just launched [Product/Service Name]! Be the first to try it — discover what’s new: [link]",[1302],{"type":931,"attrs":1303},{"color":933},{"type":31},{"type":31,"content":1306},[1307],{"text":1155,"type":924},{"value":1309,"plugin":1159},"#FFB3B3",{"type":1014,"content":1311},[1312,1321],{"type":31,"content":1313},[1314,1316,1319],{"text":1315,"type":924},"Ask for customer feedback",{"text":1141,"type":924,"marks":1317},[1318],{"type":949},{"text":1320,"type":924},"and use this information to relaunch another campaign that addresses their needs.",{"type":1121,"attrs":1322},{"id":1291,"body":1323},[1324],{"_uid":1325,"content":1326,"component":1156,"background":1340},"i-2db09789-7232-4376-8955-cb2563514589",{"type":28,"content":1327},[1328,1335,1336,1337],{"type":31,"content":1329},[1330],{"text":1331,"type":924,"marks":1332},"Thanks for your recent order, [First Name]! We’d appreciate a quick review of your experience: [link]",[1333],{"type":931,"attrs":1334},{"color":933},{"type":31},{"type":31},{"type":31,"content":1338},[1339],{"text":1155,"type":924},{"value":1341,"plugin":1159},"#3B0066",{"type":1014,"content":1343},[1344,1348],{"type":31,"content":1345},[1346],{"text":1347,"type":924},"Remind customers about appointment based business reminders or events.",{"type":1121,"attrs":1349},{"id":1291,"body":1350},[1351],{"_uid":1352,"content":1353,"component":1156,"background":1363},"i-147e1e31-a814-4ac8-a4db-871c7041706d",{"type":28,"content":1354},[1355,1359,1360],{"type":31,"content":1356},[1357],{"text":1358,"type":924},"[First name], Planning ahead for tax time? Book your EOFY strategy session before slots fill up: [link]",{"type":31},{"type":31,"content":1361},[1362],{"text":1155,"type":924},{"value":1309,"plugin":1159},{"type":1014,"content":1365},[1366,1370],{"type":31,"content":1367},[1368],{"text":1369,"type":924},"Send a message of gratitude to your customers to show your appreciation.",{"type":1121,"attrs":1371},{"id":1291,"body":1372},[1373],{"_uid":1374,"content":1375,"component":1156,"background":1387},"i-2e7d4e5b-ea6c-4b3a-857b-11f88884ff2b",{"type":28,"content":1376},[1377,1384],{"type":31,"content":1378},[1379,1380,1382],{"text":1132,"type":924},{"type":1381},"hard_break",{"text":1383,"type":924},"Thanks for your support this year! Enjoy an exclusive 15% off for EOFY. Use code EOFY [Link].",{"type":31,"content":1385},[1386],{"text":1155,"type":924},{"value":1388,"plugin":1159},"#FF23CC",{"type":1014,"content":1390},[1391,1398],{"type":31,"content":1392},[1393],{"text":1394,"type":924,"marks":1395},"Book a call or consultation before EOFY.",[1396],{"type":931,"attrs":1397},{"color":933},{"type":1121,"attrs":1399},{"id":1400,"body":1401},"70934d9d-09de-4c71-a42e-9f5ce3a2c81e",[1402],{"_uid":1403,"content":1404,"component":1156,"background":1414},"i-24414148-92ba-4049-99d0-f09e5942a422",{"type":28,"content":1405},[1406,1410,1411],{"type":31,"content":1407},[1408],{"text":1409,"type":924},"Hi [First name], Let’s chat before EOFY! Book your free consultation and find the right solution for your business: [link]",{"type":31},{"type":31,"content":1412},[1413],{"text":1155,"type":924},{"value":1341,"plugin":1159},{"type":1014,"content":1416},[1417,1421],{"type":31,"content":1418},[1419],{"text":1420,"type":924},"Reminder that gym membership has expired or subscription needs renewal. Reach out to customers to recover payment. ",{"type":1121,"attrs":1422},{"id":1423,"body":1424},"423d006a-8cf9-4ec9-877a-8a7bd56f530d",[1425,1445],{"_uid":1426,"content":1427,"component":1156,"background":1444},"i-4e3a9f8c-fd1f-4d3e-b0ed-6c61d13e909a",{"type":28,"content":1428},[1429,1433,1437,1441],{"type":31,"content":1430},[1431,1432],{"text":1132,"type":924},{"type":1381},{"type":31,"content":1434},[1435],{"text":1436,"type":924},"Just reaching out to let you know that your gym membership has expired. ",{"type":31,"content":1438},[1439],{"text":1440,"type":924},"If you would like to renew it please do so next time you are in to train or login [link here]. ",{"type":31,"content":1442},[1443],{"text":1155,"type":924},{"value":1158,"plugin":1159},{"_uid":1446,"content":1447,"component":1156,"background":1463},"i-8c19e392-44ac-47b2-8a58-11092de3e58b",{"type":28,"content":1448},[1449,1455,1459,1460],{"type":31,"content":1450},[1451,1452,1453],{"text":1132,"type":924},{"type":1381},{"text":1454,"type":924},"I'm reaching out as your payment has failed and the app is locked. I respect that financially things may be a little tough. I'd love to help out and get you back in the gym by offering the next week FREE and also the opportunity to chat about other ways we can help out financially at the moment? Does that sound ok?",{"type":31,"content":1456},[1457],{"text":1458,"type":924},"[name/ contact or link]",{"type":31},{"type":31,"content":1461},[1462],{"text":1155,"type":924},{"value":1158,"plugin":1159},{"type":1014,"content":1465},[1466,1470,1540],{"type":31,"content":1467},[1468],{"text":1469,"type":924},"Share tax time tips and help your customers maximise their tax-time benefits. ",{"type":1121,"attrs":1471},{"id":1400,"body":1472},[1473,1492,1508],{"_uid":1474,"content":1475,"component":1156,"background":1491},"i-521c0caf-56d8-4571-a19e-9158045ce3ac",{"type":28,"content":1476},[1477,1488],{"type":31,"content":1478},[1479,1480,1481,1483],{"text":1132,"type":924},{"type":1381},{"text":1482,"type":924},"Don't miss the June 30 deadline. ",{"text":1484,"type":924,"marks":1485},"Make sure your tax return’s sorted. Schedule a session with us today: [Link]",[1486],{"type":931,"attrs":1487},{"color":933},{"type":31,"content":1489},[1490],{"text":1155,"type":924},{"value":1309,"plugin":1159},{"_uid":1493,"content":1494,"component":1156,"background":1507},"i-dc877fd8-ce85-4b13-af2c-b3378eee0569",{"type":28,"content":1495},[1496,1500,1504],{"type":31,"content":1497},[1498],{"text":1499,"type":924},"Today's your last chance to make a tax-deductible gift to help [donation cause] before the EOFY!",{"type":31,"content":1501},[1502],{"text":1503,"type":924},"[Firstname], please donate here before time runs out: [tracked-link] ",{"type":31,"content":1505},[1506],{"text":1155,"type":924},{"value":1309,"plugin":1159},{"_uid":1509,"content":1510,"component":1156,"background":1539},"i-41eb80a3-be9d-434d-8e0e-a6db5e9ca9d4",{"type":28,"content":1511},[1512,1519,1523,1527,1531,1535,1536],{"type":31,"content":1513},[1514,1516,1517],{"text":1515,"type":924},"Hi [First name], Save $$$ this EOFY and reduce your tax.",{"type":1381},{"text":1518,"type":924},"20 hours course @ $597 [$400 off the full fee].",{"type":31,"content":1520},[1521],{"text":1522,"type":924},"Select option $997 and enter code 'TAX'.",{"type":31,"content":1524},[1525],{"text":1526,"type":924},"Reduction reflected at the checkout. ",{"type":31,"content":1528},[1529],{"text":1530,"type":924},"CC and PayPal accepted. [Link]",{"type":31,"content":1532},[1533],{"text":1534,"type":924},"Closes JUNE 30 Midnight AEST",{"type":31},{"type":31,"content":1537},[1538],{"text":1155,"type":924},{"value":1309,"plugin":1159},{"type":31},{"type":31,"content":1542},[1543,1545,1551],{"text":1544,"type":924},"For messaging inspiration, refer to our ",{"text":1546,"type":924,"marks":1547},"Free SMS Messaging Templates",[1548],{"type":938,"attrs":1549},{"href":1550,"uuid":191,"anchor":854,"target":767,"linktype":18},"/resources/templates/",{"text":1286,"type":924},{"type":978,"attrs":1553,"content":1554},{"level":980},[1555],{"text":1556,"type":924,"marks":1557},"4. Plan your SMS marketing campaign",[1558],{"type":949},{"type":31,"content":1560},[1561],{"text":1562,"type":924},"Ensure you reach your customers with the right message at the right time. Consider the following when planning your EOFY SMS marketing campaign:",{"type":978,"attrs":1564,"content":1565},{"level":1096},[1566],{"text":1567,"type":924,"marks":1568},"Timing:",[1569],{"type":949},{"type":31,"content":1571},[1572],{"text":1573,"type":924},"As with other marketing initiatives such as social media posts, timing is crucial when it comes to SMS marketing. Plan your campaigns and send messages at a time where your target audience is most likely to be engaged, such as during lunch time on weekdays or after work hours. Timing of the send should also be respectful to your subscribers, for instance SMS sent after 7pm till late in the evening are more likely to be ignored.",{"type":978,"attrs":1575,"content":1576},{"level":1096},[1577],{"text":1578,"type":924,"marks":1579},"Messaging:",[1580],{"type":949},{"type":31,"content":1582},[1583],{"text":1584,"type":924},"Messaging should be concise and include a clear call-to-action. Avoid using jargon or technical terms that may confuse the recipient. Instead, focus on the product or service benefits and how it can help your customer. Consider any tracking links or codes to include as part of your message to track the effectiveness of the campaign.",{"type":978,"attrs":1586,"content":1587},{"level":1096},[1588],{"text":1589,"type":924,"marks":1590},"Personalisation:",[1591],{"type":949},{"type":31,"content":1593},[1594],{"text":1595,"type":924},"Personalise your messages to ensure they are more relevant and engaging. Address the recipient by their name and refer to their previous purchase history or preferences. You can also tailor the message to specific recipients for SMS marketing, for instance, encourage a testimonial for a specific item purchased or offer an exclusive discount if they have left some items in their cart.",{"type":978,"attrs":1597,"content":1598},{"level":980},[1599],{"text":1600,"type":924,"marks":1601},"5. Measure your campaigns",[1602],{"type":949},{"type":31,"content":1604},[1605],{"text":1606,"type":924},"All marketing campaigns need a quantifiable way to measure results. This provides insights as to which campaigns are performing better and which need to be improved.",{"type":978,"attrs":1608,"content":1609},{"level":1096},[1610],{"text":1611,"type":924,"marks":1612},"Tracking and analysis for SMS campaigns",[1613],{"type":949},{"type":31,"content":1615},[1616,1618,1625],{"text":1617,"type":924},"The simplest way to track your marketing campaigns can be by adding a tracking code ",{"text":1619,"type":924,"marks":1620},"UTM (Urchin Tracking Module) parameters",[1621],{"type":938,"attrs":1622},{"href":1623,"uuid":1624,"anchor":854,"target":767,"linktype":18},"/resources/guides/guide-2-how-to-use-utm-parameters-to-track-traffic-from-your-sms-campaigns","359bb2f2-afe9-4aa7-92c0-743ff21b49eb",{"text":1626,"type":924}," or tags to your URL. 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Compare setup, scalability, and use cases to choose the right SMS integration for your business.","2026-04-21 00:00",{"value":3258,"plugin":912},[3259,3260,3261,335,3262,3263,3264],"SMS Best Practice","SMS Solutions","Bulk SMS Gateway","Integration","SMS Integration","SMPP","disabled",{"id":3267,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":3268,"copyright":17,"fieldtype":35,"meta_data":3269,"is_external_url":37},168552276406037,"https://a-us.storyblok.com/f/1001817/970x615/9521c041b1/rest-api-vs-sms-gateway.svg",{},[],{"type":28,"content":3272},[3273,3280,3285,3290,3295,3300,3330,3332,3339,3344,3349,3362,3369,3374,3379,3384,3389,3396,3401,3407,3412,3449,3456,3461,3491,3496,3503,3508,3513,3518,3523,3525,3532,3537,3542,3547,3552,3582,3587,3592,3594,3601,3606,3611,3616,3621,3628,3633,3638,3643,3650,3655,3660,3665,3702,3728,3730,3831,3833],{"type":978,"attrs":3274,"content":3275},{"level":980,"textAlign":854},[3276],{"text":3277,"type":924,"marks":3278},"REST API vs SMS gateway: which is better for sending SMS?",[3279],{"type":949},{"type":31,"attrs":3281,"content":3282},{"textAlign":854},[3283],{"text":3284,"type":924},"If you are comparing REST API vs SMS gateway options, the first thing to clarify is that they are not always direct alternatives.",{"type":31,"attrs":3286,"content":3287},{"textAlign":854},[3288],{"text":3289,"type":924},"An SMS gateway is the underlying infrastructure that connects your software to mobile carrier networks. A REST API is one way to connect with that infrastructure, and SMPP another. That distinction matters, because the right setup depends less on labels and more on what your business actually needs the messaging layer to do.",{"type":31,"attrs":3291,"content":3292},{"textAlign":854},[3293],{"text":3294,"type":924},"For some teams, connecting through a REST API is the practical choice. It's easier to integrate, easier to maintain, and well-suited to automated workflows. For others, especially at higher send volumes, connecting directly to the gateway through SMPP may offer more throughput and tighter control.",{"type":31,"attrs":3296,"content":3297},{"textAlign":854},[3298],{"text":3299,"type":924},"The best decision usually comes down to four things:",{"type":1011,"content":3301},[3302,3309,3316,3323],{"type":1014,"content":3303},[3304],{"type":31,"attrs":3305,"content":3306},{"textAlign":854},[3307],{"text":3308,"type":924},"how your systems are built",{"type":1014,"content":3310},[3311],{"type":31,"attrs":3312,"content":3313},{"textAlign":854},[3314],{"text":3315,"type":924},"how much SMS volume you send",{"type":1014,"content":3317},[3318],{"type":31,"attrs":3319,"content":3320},{"textAlign":854},[3321],{"text":3322,"type":924},"how much control you need over performance, routing, and integration",{"type":1014,"content":3324},[3325],{"type":31,"attrs":3326,"content":3327},{"textAlign":854},[3328],{"text":3329,"type":924},"your technical capability and development resourcing",{"type":31,"attrs":3331},{"textAlign":854},{"type":978,"attrs":3333,"content":3334},{"level":980,"textAlign":854},[3335],{"text":3336,"type":924,"marks":3337},"What's an SMS gateway?",[3338],{"type":949},{"type":31,"attrs":3340,"content":3341},{"textAlign":854},[3342],{"text":3343,"type":924},"An SMS gateway is the infrastructure that enables messages to move between software applications and mobile networks.",{"type":31,"attrs":3345,"content":3346},{"textAlign":854},[3347],{"text":3348,"type":924},"In practical terms, it acts as the bridge between your system and downstream aggregators or carriers that actually deliver the SMS. Without that gateway entry point, your platform cannot reliably send or receive messages.",{"type":31,"attrs":3350,"content":3351},{"textAlign":854},[3352,3354,3360],{"text":3353,"type":924},"Businesses can access SMS Gateways in different ways. They might use a platform interface, connect through a ",{"text":335,"type":924,"marks":3355},[3356],{"type":938,"attrs":3357},{"href":3358,"uuid":3359,"anchor":854,"target":767,"linktype":18},"/au/products/connectivity/rest-api","0fc6eb8e-4713-455f-8987-4550b15db384",{"text":3361,"type":924},", or establish a direct protocol connection through an SMS gateway.",{"type":978,"attrs":3363,"content":3364},{"level":1096,"textAlign":854},[3365],{"text":3366,"type":924,"marks":3367},"What's a REST API in SMS?",[3368],{"type":949},{"type":31,"attrs":3370,"content":3371},{"textAlign":854},[3372],{"text":3373,"type":924},"In an SMS environment, a REST API gives your application a structured way to send requests to the gateway.",{"type":31,"attrs":3375,"content":3376},{"textAlign":854},[3377],{"text":3378,"type":924},"That request might tell the platform to send a message, return a delivery report, check message status, or handle replies. Because REST APIs use standard HTTP methods and common languages like JSON, they are generally easier for development teams to adopt than telecom-specific protocols like SMPP.",{"type":31,"attrs":3380,"content":3381},{"textAlign":854},[3382],{"text":3383,"type":924},"This is one reason REST API-led messaging is widely used across ecommerce, SaaS, customer service, logistics, and internal operations. It lets teams add SMS into existing systems without needing deep telecom expertise.",{"type":31,"attrs":3385,"content":3386},{"textAlign":854},[3387],{"text":3388,"type":924},"For many businesses, this makes a REST API the most practical path for SMS gateway integrations. It works well when SMS needs to sit inside broader workflows rather than operate as a standalone channel.",{"type":978,"attrs":3390,"content":3391},{"level":1096,"textAlign":854},[3392],{"text":3393,"type":924,"marks":3394},"REST API vs SMS gateway: the real difference",[3395],{"type":949},{"type":31,"attrs":3397,"content":3398},{"textAlign":854},[3399],{"text":3400,"type":924},"When comparing REST API vs SMPP for SMS gateway access, the real question is not which one is better in theory. It's which access method fits your operating model.",{"type":978,"attrs":3402,"content":3403},{"level":1096,"textAlign":854},[3404],{"text":335,"type":924,"marks":3405},[3406],{"type":949},{"type":31,"attrs":3408,"content":3409},{"textAlign":854},[3410],{"text":3411,"type":924},"A REST API is usually the better fit when you need to:",{"type":1011,"content":3413},[3414,3421,3428,3435,3442],{"type":1014,"content":3415},[3416],{"type":31,"attrs":3417,"content":3418},{"textAlign":854},[3419],{"text":3420,"type":924},"connect SMS to third party applications, CRM, booking systems, or ecommerce platforms",{"type":1014,"content":3422},[3423],{"type":31,"attrs":3424,"content":3425},{"textAlign":854},[3426],{"text":3427,"type":924},"trigger messages based on customer or system events",{"type":1014,"content":3429},[3430],{"type":31,"attrs":3431,"content":3432},{"textAlign":854},[3433],{"text":3434,"type":924},"manage delivery reports and replies through standard web workflows",{"type":1014,"content":3436},[3437],{"type":31,"attrs":3438,"content":3439},{"textAlign":854},[3440],{"text":3441,"type":924},"launch faster without building around telecom-specific protocols",{"type":1014,"content":3443},[3444],{"type":31,"attrs":3445,"content":3446},{"textAlign":854},[3447],{"text":3448,"type":924},"Leverage AI tooling, including MCP servers and Kudosity plugins or extensions for agents",{"type":978,"attrs":3450,"content":3451},{"level":1096,"textAlign":854},[3452],{"text":3453,"type":924,"marks":3454},"Direct SMS gateway access via SMPP",[3455],{"type":949},{"type":31,"attrs":3457,"content":3458},{"textAlign":854},[3459],{"text":3460,"type":924},"Direct gateway access is typically better suited to businesses that:",{"type":1011,"content":3462},[3463,3470,3477,3484],{"type":1014,"content":3464},[3465],{"type":31,"attrs":3466,"content":3467},{"textAlign":854},[3468],{"text":3469,"type":924},"send very high volumes of SMS on a regular basis",{"type":1014,"content":3471},[3472],{"type":31,"attrs":3473,"content":3474},{"textAlign":854},[3475],{"text":3476,"type":924},"need persistent connections for faster throughput",{"type":1014,"content":3478},[3479],{"type":31,"attrs":3480,"content":3481},{"textAlign":854},[3482],{"text":3483,"type":924},"want more direct control over message handling",{"type":1014,"content":3485},[3486],{"type":31,"attrs":3487,"content":3488},{"textAlign":854},[3489],{"text":3490,"type":924},"already have engineering capability to manage a more technical setup",{"type":31,"attrs":3492,"content":3493},{"textAlign":854},[3494],{"text":3495,"type":924},"So while the phrase REST API vs SMS gateway sounds like a side-by-side product comparison, in practice it's more accurate to think about access layers. REST APIs offer a simpler interface, while SMPP is a more direct protocol. Both can sit on top of the same gateway infrastructure.",{"type":978,"attrs":3497,"content":3498},{"level":1096,"textAlign":854},[3499],{"text":3500,"type":924,"marks":3501},"When a REST API makes more sense",[3502],{"type":949},{"type":31,"attrs":3504,"content":3505},{"textAlign":854},[3506],{"text":3507,"type":924},"A REST API is often the right choice for businesses that want to make SMS part of a larger workflow.",{"type":31,"attrs":3509,"content":3510},{"textAlign":854},[3511],{"text":3512,"type":924},"For example, you might want to send order confirmations, one-time passcodes, appointment reminders, payment prompts, or support updates based on real-time events inside your own systems. In those cases, REST APIs give developers a straightforward way to integrate messaging logic without adding unnecessary complexity.",{"type":31,"attrs":3514,"content":3515},{"textAlign":854},[3516],{"text":3517,"type":924},"It also works well when speed of implementation matters. Most development teams already know how to work with HTTP requests, authentication, and JSON payloads. That lowers the barrier to adoption and makes ongoing maintenance easier.",{"type":31,"attrs":3519,"content":3520},{"textAlign":854},[3521],{"text":3522,"type":924},"For many businesses, especially those earlier in their messaging maturity, this is the most efficient approach to SMS gateway integration. It gives enough control for meaningful automation, while keeping implementation manageable.",{"type":31,"attrs":3524},{"textAlign":854},{"type":978,"attrs":3526,"content":3527},{"level":980,"textAlign":854},[3528],{"text":3529,"type":924,"marks":3530},"When SMPP and direct SMS gateway access makes more sense",[3531],{"type":949},{"type":31,"attrs":3533,"content":3534},{"textAlign":854},[3535],{"text":3536,"type":924},"There are use cases where a direct SMPP connection to the gateway is the better option.",{"type":31,"attrs":3538,"content":3539},{"textAlign":854},[3540],{"text":3541,"type":924},"This typically happens when messaging becomes a core operational function rather than a simple API call. As volume increases and delivery timing becomes more critical, the overhead of a REST API can start to limit performance. In these cases, businesses often look at SMPP.",{"type":31,"attrs":3543,"content":3544},{"textAlign":854},[3545],{"text":3546,"type":924},"If you are asking how does SMPP work, it comes down to connection type. Instead of sending a new request for every message, SMPP maintains a persistent connection between your system and the SMS gateway. That connection stays open, reducing processing overhead and allowing messages to flow faster and more consistently, particularly at scale.",{"type":31,"attrs":3548,"content":3549},{"textAlign":854},[3550],{"text":3551,"type":924},"This approach is most relevant for businesses that:",{"type":1011,"content":3553},[3554,3561,3568,3575],{"type":1014,"content":3555},[3556],{"type":31,"attrs":3557,"content":3558},{"textAlign":854},[3559],{"text":3560,"type":924},"send high volumes of messages on a daily basis",{"type":1014,"content":3562},[3563],{"type":31,"attrs":3564,"content":3565},{"textAlign":854},[3566],{"text":3567,"type":924},"run time-sensitive messaging workflows where delays are not acceptable",{"type":1014,"content":3569},[3570],{"type":31,"attrs":3571,"content":3572},{"textAlign":854},[3573],{"text":3574,"type":924},"need greater control over throughput and delivery handling",{"type":1014,"content":3576},[3577],{"type":31,"attrs":3578,"content":3579},{"textAlign":854},[3580],{"text":3581,"type":924},"have the technical capability to manage a more specialised SMS gateway integration",{"type":31,"attrs":3583,"content":3584},{"textAlign":854},[3585],{"text":3586,"type":924},"It can also be a fit for businesses managing their own sender infrastructure, including virtual mobile numbers or other messaging-enabled numbers.",{"type":31,"attrs":3588,"content":3589},{"textAlign":854},[3590],{"text":3591,"type":924},"For these use cases, SMPP can deliver clear performance advantages. However, it requires a more involved setup and ongoing management, so the right fit depends on your volume, architecture, and internal resources.",{"type":31,"attrs":3593},{"textAlign":854},{"type":978,"attrs":3595,"content":3596},{"level":980,"textAlign":854},[3597],{"text":3598,"type":924,"marks":3599},"How does SMPP work in practice?",[3600],{"type":949},{"type":31,"attrs":3602,"content":3603},{"textAlign":854},[3604],{"text":3605,"type":924},"A practical way to understand how SMPP works is to look at how the connection is handled. Instead of sending a new request for every message, your platform opens a persistent session with the SMS gateway, and messages flow through that connection continuously.",{"type":31,"attrs":3607,"content":3608},{"textAlign":854},[3609],{"text":3610,"type":924},"This is the key difference in the REST API vs SMS gateway discussion. A REST API creates a new request each time, which adds processing overhead. SMPP keeps the session live, reducing that overhead and supporting faster, more consistent throughput when message volumes are high.",{"type":31,"attrs":3612,"content":3613},{"textAlign":854},[3614],{"text":3615,"type":924},"That performance gain comes with trade-offs. SMPP requires you to manage the connection directly, including session handling and recovery if the connection drops. It also means more responsibility sits with your team rather than being abstracted through a simpler SMS gateway integration.",{"type":31,"attrs":3617,"content":3618},{"textAlign":854},[3619],{"text":3620,"type":924},"For teams that need scale and control, that trade-off can make sense. For others, particularly where volumes are lower or speed is less critical, a REST API is often the more practical option.",{"type":978,"attrs":3622,"content":3623},{"level":1096,"textAlign":854},[3624],{"text":3625,"type":924,"marks":3626},"Can you use both?",[3627],{"type":949},{"type":31,"attrs":3629,"content":3630},{"textAlign":854},[3631],{"text":3632,"type":924},"Yes, and many businesses do.",{"type":31,"attrs":3634,"content":3635},{"textAlign":854},[3636],{"text":3637,"type":924},"A modern messaging setup does not always require a permanent choice between REST and direct gateway access using SMPP. Some businesses begin with a REST API because it's quicker to implement and easier to fit into existing workflows. As volume grows, or as performance requirements become more demanding, they may introduce SMPP connectivity for specific use cases.",{"type":31,"attrs":3639,"content":3640},{"textAlign":854},[3641],{"text":3642,"type":924},"That flexibility matters. It means your messaging setup can evolve with the business rather than forcing a full rebuild later.",{"type":978,"attrs":3644,"content":3645},{"level":1096,"textAlign":854},[3646],{"text":3647,"type":924,"marks":3648},"Which option is right for your business?",[3649],{"type":949},{"type":31,"attrs":3651,"content":3652},{"textAlign":854},[3653],{"text":3654,"type":924},"If your goal is to automate customer communication, integrate SMS into existing systems, and move quickly, a REST API is usually the right place to start.",{"type":31,"attrs":3656,"content":3657},{"textAlign":854},[3658],{"text":3659,"type":924},"If your business sends very large volumes and has the development resources to support a more direct telecom-grade setup, gateway access through SMPP may be the better fit.",{"type":31,"attrs":3661,"content":3662},{"textAlign":854},[3663],{"text":3664,"type":924},"The decision is not just about choosing the most technical option. It's about choosing the method that aligns with your:",{"type":1011,"content":3666},[3667,3674,3681,3688,3695],{"type":1014,"content":3668},[3669],{"type":31,"attrs":3670,"content":3671},{"textAlign":854},[3672],{"text":3673,"type":924},"application",{"type":1014,"content":3675},[3676],{"type":31,"attrs":3677,"content":3678},{"textAlign":854},[3679],{"text":3680,"type":924},"workflow",{"type":1014,"content":3682},[3683],{"type":31,"attrs":3684,"content":3685},{"textAlign":854},[3686],{"text":3687,"type":924},"send volume",{"type":1014,"content":3689},[3690],{"type":31,"attrs":3691,"content":3692},{"textAlign":854},[3693],{"text":3694,"type":924},"internal capability",{"type":1014,"content":3696},[3697],{"type":31,"attrs":3698,"content":3699},{"textAlign":854},[3700],{"text":3701,"type":924},"commercial priorities.",{"type":31,"attrs":3703,"content":3704},{"textAlign":854},[3705,3707,3711,3713,3719,3721,3726],{"text":3706,"type":924},"Kudosity supports both ",{"text":335,"type":924,"marks":3708},[3709],{"type":938,"attrs":3710},{"href":3358,"uuid":3359,"anchor":854,"target":767,"linktype":18},{"text":3712,"type":924}," integration and ",{"text":3264,"type":924,"marks":3714},[3715],{"type":938,"attrs":3716},{"href":3717,"uuid":3718,"anchor":854,"target":767,"linktype":18},"/products/connectivity/smpp","6ca1119a-2680-485a-a62d-97ee0216c49a",{"text":3720,"type":924}," connectivity, so businesses can choose the model that fits now and adjust as requirements change. For a clearer view of commercial fit, it also helps to review the available ",{"text":380,"type":924,"marks":3722},[3723],{"type":938,"attrs":3724},{"href":3725,"uuid":379,"anchor":854,"target":767,"linktype":18},"/pricing/",{"text":3727,"type":924}," options alongside technical requirements.",{"type":31,"attrs":3729},{"textAlign":854},{"type":1121,"attrs":3731},{"id":3732,"body":3733},"6c23150a-002e-4825-a856-d0f62a39a9b2",[3734],{"_uid":3735,"items":3736,"style":3818,"title":3819,"buttons":3825,"spacing":3826,"component":3827,"description":3828},"i-6e005901-c166-47c1-ac3f-f7f2c006dc25",[3737,3751,3761,3771,3788,3798,3808],{"_uid":3738,"title":3739,"marker":17,"content":3740,"component":3750},"i-7a399579-ccbc-498f-ad53-3c7096989dc0","Is an SMS gateway the same as an SMS API?",{"type":28,"content":3741},[3742],{"type":31,"attrs":3743,"content":3744},{"textAlign":854},[3745],{"text":3746,"type":924,"marks":3747},"No. An SMS gateway is the underlying infrastructure that connects to carrier networks. An API is one way to access that infrastructure. A gateway may support multiple connection methods, including REST and SMPP.",[3748],{"type":931,"attrs":3749},{"color":933},"accordion-item",{"_uid":3752,"title":3753,"marker":17,"content":3754,"component":3750},"i-69ea966f-cf70-4429-8dad-ff2204dab17b","Which is faster for bulk sending: REST API or SMPP?",{"type":28,"content":3755},[3756],{"type":31,"attrs":3757,"content":3758},{"textAlign":854},[3759],{"text":3760,"type":924},"For very high-volume use cases, SMPP is generally faster because it uses a persistent connection. REST APIs are still highly effective, but they are usually chosen for ease of integration and workflow flexibility rather than maximum throughput.",{"_uid":3762,"title":3763,"marker":17,"content":3764,"component":3750},"i-e2c7ec67-30c6-40ba-b657-d99955591ce4","Do I need technical knowledge to use an SMS gateway?",{"type":28,"content":3765},[3766],{"type":31,"attrs":3767,"content":3768},{"textAlign":854},[3769],{"text":3770,"type":924},"It depends on how you access it. REST APIs are typically easier for most development teams to work with. Direct SMPP connectivity requires more specialised implementation and operational oversight.",{"_uid":3772,"title":3773,"marker":17,"content":3774,"component":3750},"i-6a5a140a-2890-422b-9c06-8a44c9222016","What is SMPP and how is it different from REST?",{"type":28,"content":3775},[3776,3781,3783],{"type":31,"attrs":3777,"content":3778},{"textAlign":854},[3779],{"text":3780,"type":924},"SMPP is a telecommunications protocol, allowing software applications to communicate directly with SMS gateways through persistent sessions. It's a binary protocol with requests consisting of ones and zeroes that're organised into a structured format.",{"type":31,"attrs":3782},{"textAlign":854},{"type":31,"attrs":3784,"content":3785},{"textAlign":854},[3786],{"text":3787,"type":924},"On the other hand REST API's use standard HTTP requests and are generally easier to implement in modern applications.",{"_uid":3789,"title":3790,"marker":17,"content":3791,"component":3750},"i-1a0e1743-18c4-44c6-9cd5-22f8c7fb2d14","Can a REST API support large SMS volumes?",{"type":28,"content":3792},[3793],{"type":31,"attrs":3794,"content":3795},{"textAlign":854},[3796],{"text":3797,"type":924},"Yes. REST APIs can support significant volume when implemented well. At very high throughput levels, though, direct SMPP access may be more efficient.",{"_uid":3799,"title":3800,"marker":17,"content":3801,"component":3750},"i-7ea87442-bab7-44aa-883b-26fa5d6264ea","What is the best option for sms gateway integration?",{"type":28,"content":3802},[3803],{"type":31,"attrs":3804,"content":3805},{"textAlign":854},[3806],{"text":3807,"type":924},"For most businesses, connecting via Kudosity's REST API is the more practical choice because it fits more easily into applications and workflows. For businesses with very high message volumes or more advanced routing requirements, SMPP may be more suitable.",{"_uid":3809,"title":3810,"marker":17,"content":3811,"component":3750},"i-2fdfab92-28bb-41b1-81ea-328c73e94074","Does Kudosity's gateway support both REST API and SMPP for direct gateway access?",{"type":28,"content":3812},[3813],{"type":31,"attrs":3814,"content":3815},{"textAlign":854},[3816],{"text":3817,"type":924},"Yes. Kudosity supports both approaches, which gives businesses flexibility to start with the model that fits their current needs and scale over time.","cards",{"type":28,"content":3820},[3821],{"type":31,"content":3822},[3823],{"text":3824,"type":924},"FAQs",[],"white","content-accordion",{"type":28,"content":3829},[3830],{"type":31},{"type":31,"attrs":3832},{"textAlign":854},{"type":31,"attrs":3834},{"textAlign":854},"Article",{"id":17,"url":17,"linktype":18,"fieldtype":19,"cached_url":17},[1794,52],{"id":3267,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":3268,"copyright":17,"fieldtype":35,"meta_data":3839,"is_external_url":37},{},[],"rest-api-vs-sms-gateway","resources/articles/rest-api-vs-sms-gateway",250,[],"2fc2dd19-5d4c-4af1-b9ea-7039d6401897",[],1778563122097]