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",{"type":31,"attrs":1297},{"textAlign":849},{"type":930,"attrs":1299,"content":1300},{"level":932,"textAlign":849},[1301],{"text":1302,"type":919,"marks":1303},"The Challenge: ",[1304],{"type":1248,"attrs":1305},{"color":1280},{"type":31,"attrs":1307,"content":1308},{"textAlign":849},[1309],{"text":1310,"type":919},"When LABExpress sought to enhance its communication with patients, it encountered an industry-wide challenge: healthcare messaging must be trustworthy, compliant and personal, without ever feeling intrusive.",{"type":31,"attrs":1312,"content":1313},{"textAlign":849},[1314],{"text":1315,"type":919},"Unlike retail or e-commerce campaigns, every message in healthcare carries higher stakes:",{"type":1317,"content":1318},"bullet_list",[1319,1326,1333],{"type":952,"content":1320},[1321],{"type":31,"attrs":1322,"content":1323},{"textAlign":849},[1324],{"text":1325,"type":919},"High sensitivity: Patient privacy and data protection are non-negotiable.",{"type":952,"content":1327},[1328],{"type":31,"attrs":1329,"content":1330},{"textAlign":849},[1331],{"text":1332,"type":919},"High stakes: A poorly timed or irrelevant message can erode trust.",{"type":952,"content":1334},[1335],{"type":31,"attrs":1336,"content":1337},{"textAlign":849},[1338],{"text":1339,"type":919},"High noise: Patients receive dozens of promotional messages daily, so messaging at the right time matters.",{"type":31,"attrs":1341,"content":1342},{"textAlign":849},[1343],{"text":1344,"type":919},"LABExpress aimed to send timely health reminders and service updates that genuinely supported patient care, rather than marketing clutter.",{"type":930,"attrs":1346,"content":1348},{"level":1347,"textAlign":849},3,[1349],{"text":1350,"type":919},"Primary objectives: ",{"type":1317,"content":1352},[1353,1360,1367,1374],{"type":952,"content":1354},[1355],{"type":31,"attrs":1356,"content":1357},{"textAlign":849},[1358],{"text":1359,"type":919},"Deliver health updates and reminders with accuracy and empathy.",{"type":952,"content":1361},[1362],{"type":31,"attrs":1363,"content":1364},{"textAlign":849},[1365],{"text":1366,"type":919},"Maintain trust and full compliance under the Data Privacy Act.",{"type":952,"content":1368},[1369],{"type":31,"attrs":1370,"content":1371},{"textAlign":849},[1372],{"text":1373,"type":919},"Improve delivery efficiency and minimise bounce or opt-out rates.",{"type":952,"content":1375},[1376],{"type":31,"attrs":1377,"content":1378},{"textAlign":849},[1379],{"text":1380,"type":919},"Strengthen engagement through relevant, value-based communication.",{"type":31,"attrs":1382},{"textAlign":849},{"type":930,"attrs":1384,"content":1385},{"level":932,"textAlign":849},[1386],{"text":1387,"type":919,"marks":1388},"The Solution: ",[1389],{"type":1248,"attrs":1390},{"color":1280},{"type":31,"attrs":1392,"content":1393},{"textAlign":849},[1394],{"text":1395,"type":919},"Arrowsmedia partnered with Kudosity to deploy a precision communication framework built on SMS. 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In pairing Kudosity’s reliable delivery tools with Arrowsmedia’s strategic discipline, LABExpress transformed SMS, one of the most forgotten tools, into its sharpest marketing asset\"",[1673],{"type":1252},{"type":31,"attrs":1675,"content":1676},{"textAlign":849},[1677],{"text":1678,"type":919,"marks":1679},"— Reggie Halili, Founder, Arrowsmedia Design Studios",[1680],{"type":1252},{"type":31,"attrs":1682},{"textAlign":849},{"type":930,"attrs":1684,"content":1686},{"level":1685,"textAlign":849},4,[1687],{"text":1688,"type":919,"marks":1689}," ",[1690,1692],{"type":1248,"attrs":1691},{"color":1280},{"type":926},{"type":930,"attrs":1694,"content":1695},{"level":932,"textAlign":849},[1696],{"text":1697,"type":919,"marks":1698},"Looking ahead: Is your communication strategy built on trust?",[1699],{"type":1248,"attrs":1700},{"color":1280},{"type":31,"attrs":1702,"content":1703},{"textAlign":849},[1704],{"text":1705,"type":919,"marks":1706},"Whether you’re in healthcare, education, or 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launched an SMS campaign on Black Friday, sending messages to over 200,000. There was a 4x increase in website visitors and sales increased by 141%. What's even more exciting is the significant growth in first-time customers and returning customers. The campaign’s performance has exceeded all expectations, and we’re confident SMS will continue to drive our success.”",[1812,1814,1815],{"type":1248,"attrs":1813},{"color":1250},{"type":926},{"type":1252},{"type":31},{"type":31,"content":1818},[1819],{"text":1820,"type":919,"marks":1821},"Gemma Crowe, Owner and Director at Infamous Swim",[1822],{"type":1248,"attrs":1823},{"color":17},{"type":31,"attrs":1825},{"textAlign":849},{"type":977,"attrs":1827},{"id":1442,"body":1828},[1829],{"_uid":1830,"cards":1831,"logos":1919,"style":1920,"title":1921,"buttons":1930,"columns":1931,"spacing":1932,"component":1933,"description":1934,"footer_text":1937,"disableCardsMaxWidth":37},"i-71cf0121-7146-41a1-88f5-1f7c4ad578c9",[1832,1863,1891],{"_uid":1833,"icon":1834,"color":1838,"image":1841,"title":1843,"header":17,"buttons":1846,"category":17,"component":1847,"description":1848},"b94a9521-e403-4fa8-8680-eecc774ba918",{"id":1835,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1836,"copyright":17,"fieldtype":35,"meta_data":1837,"is_external_url":37},85019878977300,"https://a-us.storyblok.com/f/1001817/40x40/9694d0338c/rocket-1.png",{},{"value":1839,"plugin":1840},"#F7F8FE","storyblok-palette",{"id":849,"alt":849,"name":17,"focus":849,"title":849,"filename":849,"copyright":849,"fieldtype":35,"meta_data":1842,"is_external_url":37},{},{"type":28,"content":1844},[1845],{"type":31},[],"card",{"type":28,"content":1849},[1850],{"type":31,"content":1851},[1852,1858],{"text":1853,"type":919,"marks":1854},"141% increase",[1855,1857],{"type":1248,"attrs":1856},{"color":17},{"type":926},{"text":1859,"type":919,"marks":1860}," in sales revenue (vs. day prior)",[1861],{"type":1248,"attrs":1862},{"color":17},{"_uid":1864,"icon":1865,"color":1869,"image":1870,"title":1872,"header":17,"buttons":1875,"category":17,"component":1847,"description":1876},"20bd8935-8287-4b1e-942e-9c6e991868fb",{"id":1866,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1867,"copyright":17,"fieldtype":35,"meta_data":1868,"is_external_url":37},85019878956818,"https://a-us.storyblok.com/f/1001817/40x40/e5e8c81e2a/mobile-1.png",{},{"value":1839,"plugin":1840},{"id":849,"alt":849,"name":17,"focus":849,"title":849,"filename":849,"copyright":849,"fieldtype":35,"meta_data":1871,"is_external_url":37},{},{"type":28,"content":1873},[1874],{"type":31},[],{"type":28,"content":1877},[1878],{"type":31,"content":1879},[1880,1886],{"text":1881,"type":919,"marks":1882},"CTR up to 67%",[1883,1885],{"type":1248,"attrs":1884},{"color":17},{"type":926},{"text":1887,"type":919,"marks":1888}," on product-specific SMS (vs. retail average 9–15%)",[1889],{"type":1248,"attrs":1890},{"color":17},{"_uid":1892,"icon":1893,"color":1897,"image":1898,"title":1900,"header":17,"buttons":1903,"category":17,"component":1847,"description":1904},"0f5bc69d-0cfc-418e-84a1-0c5682034fa5",{"id":1894,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1895,"copyright":17,"fieldtype":35,"meta_data":1896,"is_external_url":37},85019878960915,"https://a-us.storyblok.com/f/1001817/40x40/92a7168ded/repeat-1.png",{},{"value":1839,"plugin":1840},{"id":849,"alt":849,"name":17,"focus":849,"title":849,"filename":849,"copyright":849,"fieldtype":35,"meta_data":1899,"is_external_url":37},{},{"type":28,"content":1901},[1902],{"type":31},[],{"type":28,"content":1905},[1906],{"type":31,"content":1907},[1908,1914],{"text":1909,"type":919,"marks":1910},"64% of buyers returned",[1911,1913],{"type":1248,"attrs":1912},{"color":17},{"type":926},{"text":1915,"type":919,"marks":1916}," to shop again within 90 mins of receiving SMS",[1917],{"type":1248,"attrs":1918},{"color":17},[],"footer-cta",{"type":28,"content":1922},[1923],{"type":31,"content":1924},[1925],{"text":1926,"type":919,"marks":1927},"Results snapshot BFCM campaign performance",[1928],{"type":1248,"attrs":1929},{"color":1280},[],"3","open","feature-cards",{"type":28,"content":1935},[1936],{"type":31},{"type":28,"content":1938},[1939],{"type":31},{"type":930,"attrs":1941,"content":1942},{"level":932,"textAlign":849},[1943],{"text":1944,"type":919,"marks":1945},"About Infamous Swim ",[1946],{"type":1248,"attrs":1947},{"color":1280},{"type":31,"attrs":1949,"content":1950},{"textAlign":849},[1951],{"text":1952,"type":919},"Infamous Swim is a bold Australian swimwear Ecommerce brand on a mission to break the mould and empower women of all shapes, sizes, and stages of life. Founded by Gemma Crowe, a passionate designer, the brand creates high-quality, fashionable, and comfortable swimwear. Infamous Swim believes every woman deserves to feel confident in swimwear that is flattering. The brand proudly supports women’s causes through its partnership with Share The Dignity and the Move4Dignity campaign, reinforcing its commitment to making a difference both in fashion and society.",{"type":31,"attrs":1954},{"textAlign":849},{"type":930,"attrs":1956,"content":1957},{"level":932,"textAlign":849},[1958],{"text":1959,"type":919,"marks":1960},"The Challenge: Stand out from the competition on Black Friday ",[1961],{"type":1248,"attrs":1962},{"color":1280},{"type":31,"attrs":1964,"content":1965},{"textAlign":849},[1966],{"text":1967,"type":919},"Black Friday is the busiest and most competitive time for e‑commerce. With larger retailers saturating inboxes and feeds, Infamous Swim needed a smarter way to:",{"type":1317,"content":1969},[1970,1977,1984,1991],{"type":952,"content":1971},[1972],{"type":31,"attrs":1973,"content":1974},{"textAlign":849},[1975],{"text":1976,"type":919},"Cut through the noise of bigger competitors with bigger budgets.",{"type":952,"content":1978},[1979],{"type":31,"attrs":1980,"content":1981},{"textAlign":849},[1982],{"text":1983,"type":919},"Acquire new customers during the most crowded shopping event of the year.",{"type":952,"content":1985},[1986],{"type":31,"attrs":1987,"content":1988},{"textAlign":849},[1989],{"text":1990,"type":919},"Convert high browsers into buyers at the right moment.",{"type":952,"content":1992},[1993],{"type":31,"attrs":1994,"content":1995},{"textAlign":849},[1996],{"text":1997,"type":919},"Build loyalty beyond Black Friday so sales weren’t just a one‑off spike.",{"type":31,"attrs":1999,"content":2000},{"textAlign":849},[2001],{"text":2002,"type":919,"marks":2003},"Infamous Swim needed a solution that could cut through the clutter of the online marketplace and make their offerings stand out, all while driving a significant return on investment.",[2004],{"type":1248,"attrs":2005},{"color":1280},{"type":31,"attrs":2007},{"textAlign":849},{"type":930,"attrs":2009,"content":2010},{"level":932,"textAlign":849},[2011],{"text":2012,"type":919,"marks":2013},"The SMS Solution: A 4‑Touch Full‑Funnel Campaign",[2014],{"type":1248,"attrs":2015},{"color":1280},{"type":31,"attrs":2017,"content":2018},{"textAlign":849},[2019],{"text":2020,"type":919},"Partnering with Kudosity, Infamous Swim launched a 4‑stage SMS strategy mapped to the customer journey (Awareness, Interest, Consideration, Decision). Over 10 days, more than 200,000 subscribers received personalised, timely, high-urgency SMS messages that kept them engaged throughout every stage of Black Friday.",{"type":930,"attrs":2022,"content":2023},{"level":1347,"textAlign":849},[2024,2028],{"text":2025,"type":919,"marks":2026},"Stage 1:",[2027],{"type":926},{"text":2029,"type":919}," Awareness stage - Teasing the Sale",{"type":31,"attrs":2031,"content":2032},{"textAlign":849},[2033],{"text":2034,"type":919},"At this stage, we aimed to build brand recognition and generate sufficient anticipation about Infamous Swim's biggest sale of the year, Black Friday. ",{"type":31,"attrs":2036},{"textAlign":849},{"type":977,"attrs":2038},{"id":1442,"body":2039},[2040],{"_uid":1445,"align":1446,"image":2041,"theme":1451,"title":2045,"buttons":2048,"content":2049,"spacing":1495,"features":2104,"component":1497,"description":2105,"image_mobile":2108,"image_position":1503,"button_position":17},{"id":2042,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2043,"copyright":17,"fieldtype":35,"meta_data":2044,"is_external_url":37},87109623443163,"https://a-us.storyblok.com/f/1001817/452x517/baa18714db/case-study-infamous-swim-testing-sale.svg",{},{"type":28,"content":2046},[2047],{"type":31},[],{"type":28,"content":2050},[2051,2057,2083,2084,2090],{"type":31,"content":2052},[2053],{"text":2054,"type":919,"marks":2055},"SMS Campaign Tactics:",[2056],{"type":926},{"type":1317,"content":2058},[2059,2065,2071,2077],{"type":952,"content":2060},[2061],{"type":31,"content":2062},[2063],{"text":2064,"type":919},"Early teaser SMS built anticipation (“Sale is coming,” “1 hour to go!”).",{"type":952,"content":2066},[2067],{"type":31,"content":2068},[2069],{"text":2070,"type":919},"Data was Segmented by time zone for optimal delivery windows (3pm sends).",{"type":952,"content":2072},[2073],{"type":31,"content":2074},[2075],{"text":2076,"type":919},"Urgency-driven copy (“#BREAKING BLACK FRIDAY SALE is coming,” “1 HR TO GO!”) primed customers to take action.",{"type":952,"content":2078},[2079],{"type":31,"content":2080},[2081],{"text":2082,"type":919},"Trackable links drove traffic to a dedicated Black Friday landing page to sign up for discount SMS alerts.",{"type":31},{"type":31,"content":2085},[2086],{"text":2087,"type":919,"marks":2088},"Performance Highlights:",[2089],{"type":926},{"type":1317,"content":2091},[2092,2098],{"type":952,"content":2093},[2094],{"type":31,"content":2095},[2096],{"text":2097,"type":919},"CTRs of 22–30% showing strong engagement before launch.",{"type":952,"content":2099},[2100],{"type":31,"content":2101},[2102],{"text":2103,"type":919},"Customers were trained to expect the upcoming sale and be “online ready.”",[],{"type":28,"content":2106},[2107],{"type":31},{"id":849,"alt":849,"name":17,"focus":849,"title":849,"filename":849,"copyright":849,"fieldtype":35,"meta_data":2109,"is_external_url":37},{},{"type":930,"attrs":2111,"content":2112},{"level":1347,"textAlign":849},[2113,2117],{"text":2114,"type":919,"marks":2115},"Stage 2:",[2116],{"type":926},{"text":2118,"type":919}," Interest - Launch excitement",{"type":31,"attrs":2120,"content":2121},{"textAlign":849},[2122],{"text":2123,"type":919},"The objective was to generate interest with specific product categories while adding sense of urgency. Messaging shifted from broad “Black Friday” to emotional hooks like “BIGGEST EVER” and “selling out fast.”",{"type":31,"attrs":2125},{"textAlign":849},{"type":977,"attrs":2127},{"id":2128,"body":2129},"fdad3ccb-cc0d-4e66-b6e9-f1d618747b13",[2130],{"_uid":2131,"align":1446,"image":2132,"theme":1451,"title":2136,"buttons":2139,"content":2140,"spacing":1495,"features":2181,"component":1497,"description":2182,"image_mobile":2185,"image_position":1503,"button_position":17},"i-cddbe0de-9301-474e-89cb-7fff1118c6b1",{"id":2133,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2134,"copyright":17,"fieldtype":35,"meta_data":2135,"is_external_url":37},87109772553948,"https://a-us.storyblok.com/f/1001817/452x517/848797a79e/case-study-infamous-swim-interest.svg",{},{"type":28,"content":2137},[2138],{"type":31},[],{"type":28,"content":2141},[2142,2147,2167,2168,2173],{"type":31,"content":2143},[2144],{"text":2054,"type":919,"marks":2145},[2146],{"type":926},{"type":1317,"content":2148},[2149,2155,2161],{"type":952,"content":2150},[2151],{"type":31,"content":2152},[2153],{"text":2154,"type":919},"Announced live sale with clear product categories (Bikinis, Resort, Kids, Men).",{"type":952,"content":2156},[2157],{"type":31,"content":2158},[2159],{"text":2160,"type":919},"Scarcity messaging drove urgency (“selling out fast!”).",{"type":952,"content":2162},[2163],{"type":31,"content":2164},[2165],{"text":2166,"type":919},"Timed morning sends ensured high visibility at the start of the day.",{"type":31},{"type":31,"content":2169},[2170],{"text":2087,"type":919,"marks":2171},[2172],{"type":926},{"type":1317,"content":2174},[2175],{"type":952,"content":2176},[2177],{"type":31,"content":2178},[2179],{"text":2180,"type":919},"Consistent CTRs around 17% showed continued momentum.",[],{"type":28,"content":2183},[2184],{"type":31},{"id":849,"alt":849,"name":17,"focus":849,"title":849,"filename":849,"copyright":849,"fieldtype":35,"meta_data":2186,"is_external_url":37},{},{"type":930,"attrs":2188,"content":2189},{"level":1347,"textAlign":849},[2190,2194],{"text":2191,"type":919,"marks":2192},"Stage 3:",[2193],{"type":926},{"text":2195,"type":919}," Consideration - Personalised offers",{"type":31,"attrs":2197,"content":2198},{"textAlign":849},[2199],{"text":2200,"type":919},"Engage with your most engaged customers, showcasing specific products, best sellers, and limited-time offers. 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Proving product‑specific hooks convert best.",[],{"type":28,"content":2254},[2255],{"type":31},{"id":849,"alt":849,"name":17,"focus":849,"title":849,"filename":849,"copyright":849,"fieldtype":35,"meta_data":2257,"is_external_url":37},{},{"type":930,"attrs":2259,"content":2260},{"level":1347,"textAlign":849},[2261,2265],{"text":2262,"type":919,"marks":2263},"Stage 4:",[2264],{"type":926},{"text":2266,"type":919},"  Decision / Urgency – Closing out the sale",{"type":31,"attrs":2268,"content":2269},{"textAlign":849},[2270],{"text":2271,"type":919},"A sequence of SMS messages aimed to make the sale easier for shoppers, offering further discounts and adding a sense of urgency. 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loyalty",[2463,2465,2466],{"type":1248,"attrs":2464},{"color":1664},{"type":926},{"type":1252},{"text":2468,"type":919,"marks":2469}," ",[2470,2472,2473],{"type":1248,"attrs":2471},{"color":1280},{"type":926},{"type":1252},{"type":31,"attrs":2475,"content":2476},{"textAlign":849},[2477],{"text":2478,"type":919,"marks":2479},"\"After launching our Black Friday SMS campaign, we saw an impressive 64.29% of customers returning within the first 90 minutes. Our first-time customer base grew by over 3x (329%) compared to the previous day —a direct result of delivering the right message to the right audience at the right time. With a click-through rate of 16%, SMS has proven to be an essential tool for building customer loyalty and driving repeat purchases.\"",[2480,2482],{"type":1248,"attrs":2481},{"color":1280},{"type":1252},{"type":31,"attrs":2484,"content":2485},{"textAlign":849},[2486,2490,2495,2501],{"text":2487,"type":919,"marks":2488},"— ",[2489],{"type":1252},{"text":2491,"type":919,"marks":2492},"Gemma Crowe, ",[2493,2494],{"type":926},{"type":1252},{"text":2496,"type":919,"marks":2497},"Owner and Director ",[2498,2500],{"type":1248,"attrs":2499},{"color":1280},{"type":1252},{"text":2502,"type":919,"marks":2503},"at Infamous Swim",[2504],{"type":1252},{"type":31,"attrs":2506},{"textAlign":849},{"type":930,"attrs":2508,"content":2509},{"level":1685,"textAlign":849},[2510],{"text":1688,"type":919,"marks":2511},[2512,2514],{"type":1248,"attrs":2513},{"color":1280},{"type":926},{"type":930,"attrs":2516,"content":2517},{"level":932,"textAlign":849},[2518],{"text":2519,"type":919,"marks":2520},"Looking ahead- Is SMS marketing your revenue driver?",[2521],{"type":1248,"attrs":2522},{"color":1280},{"type":31,"attrs":2524,"content":2525},{"textAlign":849},[2526],{"text":2527,"type":919,"marks":2528},"If you're an Ecommerce business using Shopify, we offer an integration service to help you connect your store to Kudosity quickly and start sending campaigns like cart reminders, post-purchase messages, and promotions. ",[2529],{"type":1248,"attrs":2530},{"color":1280},{"type":31,"attrs":2532},{"textAlign":849},{"type":977,"attrs":2534},{"id":1713,"body":2535},[2536],{"_uid":1716,"style":17,"theme":1451,"title":2537,"buttons":2543,"spacing":17,"component":1734,"description":2553,"image_position":17},{"type":28,"content":2538},[2539],{"type":31,"content":2540},[2541],{"text":2542,"type":919},"Don't risk your ROI this Black Friday",[2544,2549],{"url":2545,"_uid":1727,"icon":985,"label":2548,"theme":1729,"component":24},{"id":2546,"url":17,"linktype":18,"fieldtype":19,"cached_url":2547},"f1b13068-6017-43b2-863f-8f342fc8c7b0","resources/guides/black-friday-sms-campaign-playbook","Get the SMS playbook ",{"url":2550,"_uid":1732,"icon":985,"label":2552,"theme":23,"iconName":17,"component":24,"isUnderlined":37},{"id":17,"url":2551,"linktype":45,"fieldtype":19,"cached_url":2551},"https://kudosity.com/black-friday-intro-sms-rate?utm_source=website&utm_medium=banner&utm_campaign=26-bfcm","Redeem your SMS intro offer ",{"type":28,"content":2554},[2555,2560],{"type":31,"attrs":2556,"content":2557},{"textAlign":849},[2558],{"text":2559,"type":919},"We've prepared a 6-week SMS campaign strategy to ensure success on Black Friday & Cyber Monday. ",{"type":31,"attrs":2561},{"textAlign":849},{"id":2563,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2564,"copyright":17,"fieldtype":35,"meta_data":2565,"is_external_url":37},87110890852066,"https://a-us.storyblok.com/f/1001817/656x656/9ee8b0435a/infamous-swim-mobile.jpg",{},"how-swimwear-brand-boosts-black-friday-sales-revenue-by-up-to-141-with-sms-marketing","resources/customer-stories/how-swimwear-brand-boosts-black-friday-sales-revenue-by-up-to-141-with-sms-marketing",-90,[],"2307bda7-ad9d-4b0a-8e78-f0a53f0dfde5","2025-04-08T01:02:25.013Z",[],1777017900691]