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People today are able to digest a short message with a single glance, reducing the time and commitment needed to understand information, which produces a staggering 98% open rate.",{"type":31,"content":1088},[1089],{"text":1090,"type":922},"Today, marketers have roughly 2-3 seconds to grab a person’s attention, and it’s within this timeframe that they need to make enough of an impact on their messaging to prompt user action. 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Consider reviewing them by following the link below:",{"type":1096,"attrs":1162},{"id":1098,"body":1163},[1164],{"url":1165,"_uid":1172,"icon":1109,"label":1173,"theme":23,"component":24},{"id":1166,"url":17,"linktype":18,"fieldtype":19,"cached_url":1167,"story":1168},"79976834-8966-467a-bbae-92228308900b","resources/articles/your-handy-sms-glossary",{"name":1169,"id":1170,"uuid":1166,"slug":1171,"url":1167,"full_slug":1167,"_stopResolving":304},"Your handy SMS glossary",8740801,"your-handy-sms-glossary","i-ec95a4a0-f815-4953-940a-f569c235b933","View All",{"type":31},{"type":996,"attrs":1176,"content":1177},{"level":1019},[1178],{"text":1179,"type":922,"marks":1180},"Application to Peer Messaging (A2P)",[1181],{"type":1004},{"type":31,"content":1183},[1184],{"text":1185,"type":922},"Application-to-Peer (A2P) messaging refers to online SMS services that talk to carriers and send text messages to personal mobile phones. 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An SMS can be sent to any other phone in the world using a series of carrier agreements called ",{"text":1202,"type":922,"marks":1203},"Interconnects",[1204],{"type":1056,"attrs":1205},{"href":1206,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Interconnection",{"text":1208,"type":922},".",{"type":996,"attrs":1210,"content":1211},{"level":1019},[1212],{"text":1213,"type":922,"marks":1214},"Carriers (MNO)",[1215],{"type":1004},{"type":31,"content":1217},[1218],{"text":1219,"type":922},"In the SMS world, carriers go by several names: MNO’s (Mobile Network Operators), Telcos, or MNP’s (Mobile Network Providers). In Australia, we have three core carriers: Telstra, Optus, and Vodafone.",{"type":31,"content":1221},[1222],{"text":1223,"type":922},"All carriers sell text messages like they do phone calls. When a carrier sends a message to another carrier, it charges an interconnect fee, which varies in cost from carrier to carrier, and it’s why it costs more to communicate internationally.",{"type":996,"attrs":1225,"content":1226},{"level":1019},[1227],{"text":1228,"type":922,"marks":1229},"Short Message Service (SMS)",[1230],{"type":1004},{"type":31,"content":1232},[1233,1235,1241],{"text":1234,"type":922},"SMS stands for ",{"text":1236,"type":922,"marks":1237},"Short Message Service",[1238],{"type":1056,"attrs":1239},{"href":1240,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Short_Message_Service",{"text":1242,"type":922}," and is usually referred to as a text message. 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While sending images or videos is a good idea for big promotions, there can be several potential challenges. MMS requires more data because the content is more data-heavy, so it typically costs more to send and structure, which may reduce margins for businesses. Additionally, not all recipients are open to receiving multimedia files, which is also something to consider. That’s why most businesses that utilise SMS use embedded links when sharing rich media. It’s more affordable, flexible and is easier to control when sharing information. Also, with additional link shortening tools, it’s easier to convey your message while staying within the 160 character limit.",{"type":31,"content":1275},[1276,1278,1290],{"text":1277,"type":922},"Another common request is the ability for ",{"text":1279,"type":922,"marks":1280},"virtual numbers",[1281],{"type":1056,"attrs":1282},{"href":1283,"uuid":1284,"anchor":854,"target":767,"linktype":18,"story":1285},"/resources/articles/understanding-your-virtual-mobile-number-options","99ae8f76-22a2-4290-b807-1daba17bf1cb",{"name":1286,"id":1287,"uuid":1284,"slug":1288,"url":1289,"full_slug":1289,"_stopResolving":304},"Your guide to Virtual Mobile Numbers: What you need to know",7996946,"guide-to-virtual-mobile-numbers","resources/articles/guide-to-virtual-mobile-numbers",{"text":1291,"type":922}," to receive images via MMS. These types of services are available but are expensive and usually incur setup fees.","3",{"id":1294,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1295,"copyright":17,"fieldtype":35,"meta_data":1296,"is_private":37,"is_external_url":37},711747,"https://a-us.storyblok.com/f/1001817/650x650/3079f810a1/guide-asset-mobile.jpg",{},"lesson-1-sms-fundamentals","resources/guides/sms-e-course/lesson-1-sms-fundamentals",80,[],22230362,"6107e4ee-d47d-4b99-9816-658566c2b0da","2024-04-30T03:44:56.143Z",[],{"name":1306,"created_at":1307,"published_at":1308,"updated_at":1309,"id":1310,"uuid":1311,"content":1312,"slug":1730,"full_slug":1731,"sort_by_date":854,"position":1732,"tag_list":1733,"is_startpage":37,"parent_id":1301,"meta_data":854,"group_id":1734,"first_published_at":1303,"release_id":854,"lang":860,"path":854,"alternates":1735,"default_full_slug":854,"translated_slugs":854},"Lesson 2: SMS Networks & Connection","2024-04-30T01:33:13.537Z","2025-02-26T02:26:00.203Z","2025-02-26T02:26:00.234Z",5832954,"ac8ab932-3f82-4807-8f9a-c17acd95ff49",{"seo":1313,"_uid":985,"date":986,"tags":1316,"image":1319,"content":1321,"category":941,"duration":1292,"component":938,"image_mobile":1728,"last_updated":17},{"_uid":982,"title":1314,"plugin":903,"og_image":904,"og_title":17,"description":1315,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"SMS Networks & Connection","Learn about how text messages get delivered from an online SMS service to a mobile phone.",{"value":1317,"plugin":947},[1318],"Lesson 2",{"id":991,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":904,"copyright":17,"fieldtype":35,"meta_data":1320,"is_external_url":37},{},{"type":28,"content":1322},[1323,1330,1334,1338,1345,1349,1353,1357,1361,1362,1369,1375,1387,1394,1398,1405,1409,1416,1420,1424,1428,1435,1439,1446,1450,1454,1461,1479,1491,1498,1510,1514,1518,1522,1526,1530,1534,1538,1542,1547,1548,1554,1561,1573,1580,1584,1588,1595,1599,1621,1632,1639,1643,1650,1654,1658,1665,1669,1676,1680,1687,1697,1701,1708],{"type":996,"attrs":1324,"content":1325},{"level":998},[1326],{"text":1327,"type":922,"marks":1328},"SMS Infrastructure",[1329],{"type":1004},{"type":31,"content":1331},[1332],{"text":1333,"type":922},"At its most simple level, SMS infrastructure uses specialised servers that can talk to each other. These servers run software called an SMSC (Short Message Service Centre) which speak to each other using a unique protocol for SMS transmission called SMPP (Short Message Peer to Peer). Through SMPP connections, we can deliver text messages and process replies and delivery receipts (DLR).",{"type":31,"content":1335},[1336],{"text":1337,"type":922},"Here is a basic diagram of what the network might look like:",{"type":31,"content":1339},[1340],{"type":1012,"attrs":1341},{"id":1342,"alt":17,"src":1343,"title":17,"source":17,"copyright":17,"meta_data":1344},711785,"https://a-us.storyblok.com/f/1001817/2000x1500/0fc505468e/image-asset-4.jpeg",{},{"type":31,"content":1346},[1347],{"text":1348,"type":922},"Starting from the left, the graph above shows how a client can choose from a variety of online SMS services such as Web SMS, Email SMS, or REST SMS API.",{"type":31,"content":1350},[1351],{"text":1352,"type":922},"Once a client requests to have text messages sent through one of the services, it goes through a secure SSL connection to an SMS Gateway such as Kudosity.",{"type":31,"content":1354},[1355],{"text":1356,"type":922},"From here, the Gateway assists in monitoring message compliance, spam, and can schedule large bulk requests to send seamlessly.",{"type":31,"content":1358},[1359],{"text":1360,"type":922},"SMS then goes through the Gateway and gets delivered to your client’s carrier via an ON-NET connection or through the International SSL Network. Once the message is delivered, your client via the GSM Network will have the option to reply to your text. This is how the process becomes interconnected.",{"type":31},{"type":996,"attrs":1363,"content":1364},{"level":998},[1365],{"text":1366,"type":922,"marks":1367},"Network and Connection Terminology",[1368],{"type":1004},{"type":996,"attrs":1370,"content":1371},{"level":1019},[1372],{"text":71,"type":922,"marks":1373},[1374],{"type":1004},{"type":31,"content":1376},[1377,1379,1385],{"text":1378,"type":922},"An SMS gateway is a type of SMSC that moves text messages from one place to another. One example of an SMS is ",{"text":1380,"type":922,"marks":1381},"Kannel",[1382],{"type":1056,"attrs":1383},{"href":1384,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://www.kannel.org/",{"text":1386,"type":922}," a compact and powerful open source SMS gateway for GSM networks, widely used across the globe for sending trillions of SMS daily. Kannel runs on the server to identify destinations, manage queues, and prioritise message transmissions via SMSC.",{"type":996,"attrs":1388,"content":1389},{"level":1019},[1390],{"text":1391,"type":922,"marks":1392},"Short Message Service Centre (SMSC)",[1393],{"type":1004},{"type":31,"content":1395},[1396],{"text":1397,"type":922},"An SMSC is an element of a GSM network responsible for processing SMS messages. An SMSC stores messages and extracts destination information to attempt deliveries. It is the primary connection point within a carrier or company that sends or receives text messages.",{"type":996,"attrs":1399,"content":1400},{"level":1019},[1401],{"text":1402,"type":922,"marks":1403},"The SS7 Network",[1404],{"type":1004},{"type":31,"content":1406},[1407],{"text":1408,"type":922},"Carriers around the world are in a network known as the “SS7” or the “Signalling System #7” network. The SS7 network is what all the carriers use to talk with each other. It helps exchange information for phone calls, number translations, prepaid billing, and it also forms the backbone of SMS.",{"type":996,"attrs":1410,"content":1411},{"level":1019},[1412],{"text":1413,"type":922,"marks":1414},"Grey Routing",[1415],{"type":1004},{"type":31,"content":1417},[1418],{"text":1419,"type":922},"Grey routing is a form of message delivery, where text messages go through carriers with low-cost interconnect agreements with other carriers, usually offshore. Simply put, messages get sent through a roundabout way instead of directly to a carrier to save costs.",{"type":31,"content":1421},[1422],{"text":1423,"type":922},"Most carriers don’t like to receive messages this way, and they’ll typically block them; also routes may suddenly disappear without notice, making grey routing unreliable. It also tends to be slower, and text messages may come from a random caller or Sender IDs from unknown countries.",{"type":31,"content":1425},[1426],{"text":1427,"type":922},"The more borderline definition of a ‘Grey Route’ may contain SS7 routes. SS7 is the international signalling network used by operators to send each other P2P traffic. There is usually some ‘net-off’ agreement, but in some cases, operators could charge each other according to an AA19 deal.",{"type":996,"attrs":1429,"content":1430},{"level":1019},[1431],{"text":1432,"type":922,"marks":1433},"ON-NET Routing",[1434],{"type":1004},{"type":31,"content":1436},[1437],{"text":1438,"type":922},"ON-NET routing is the most popular form of messaging used by A2P services in Australia. As carriers worldwide block Grey Routed traffic, this forces market participants to use ON-NET for reliability, ensuring that the revenue stream from A2P messaging goes directly to the carriers and not to international carriers.",{"type":996,"attrs":1440,"content":1441},{"level":1019},[1442],{"text":1443,"type":922,"marks":1444},"Hybrid Routing",[1445],{"type":1004},{"type":31,"content":1447},[1448],{"text":1449,"type":922},"Some companies have the option to combine more reliable Grey Routing on lower value carriers with their ON-NET offerings. If they monitor the routes well, message delivery can be secure.",{"type":31,"content":1451},[1452],{"text":1453,"type":922},"The most common use for hybrid routing is for SMS marketing messages, where timely and reliable delivery is less of an issue. If you are looking for a service where reliability is paramount, then you should consider asking for a genuine ON-NET route from your provider. It may cost a little more but will be worth it in the long term.",{"type":996,"attrs":1455,"content":1456},{"level":998},[1457],{"text":1458,"type":922,"marks":1459},"The Global System for Mobile Communications (GSM)",[1460],{"type":1004},{"type":31,"content":1462},[1463,1469,1471,1477],{"text":1464,"type":922,"marks":1465},"GSM",[1466],{"type":1056,"attrs":1467},{"href":1468,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/GSM",{"text":1470,"type":922}," is a widely used ",{"text":1472,"type":922,"marks":1473},"TDMA",[1474],{"type":1056,"attrs":1475},{"href":1476,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Time_division_multiple_access",{"text":1478,"type":922}," based wireless network technology. GSM phones use SIM cards to identify each user’s account. SIM cards allow GSM network users to quickly move their phone number from one GSM phone to another by simply swapping SIM cards.",{"type":31,"content":1480},[1481,1483,1489],{"text":1482,"type":922},"The GSM network evolved over the years, from ",{"text":1484,"type":922,"marks":1485},"CDMA",[1486],{"type":1056,"attrs":1487},{"href":1488,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Code_division_multiple_access",{"text":1490,"type":922},", 3G, 4G, and soon 5G. However, in the SMS business world, it’s generally referred to as the GSM network, which consists of SIM cards, mobile towers, and all the other hardware that facilitates the delivery of mobile communications to mobile phones.",{"type":996,"attrs":1492,"content":1493},{"level":998},[1494],{"text":1495,"type":922,"marks":1496},"Mobile Numbers (MSISDN)",[1497],{"type":1004},{"type":31,"content":1499},[1500,1502,1508],{"text":1501,"type":922},"MSISDN stands for Mobile Station International Subscriber Directory Number. It’s a technical term used for the mobile number attached to the SIM card in a mobile phone. An ",{"text":1503,"type":922,"marks":1504},"MSISDN",[1505],{"type":1056,"attrs":1506},{"href":1507,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/MSISDN",{"text":1509,"type":922}," contains several significant numbers to identify country, destination, and subscriber number.",{"type":31,"content":1511},[1512],{"text":1513,"type":922},"Depending on the country it’s generally broken down like this:",{"type":31,"content":1515},[1516],{"text":1517,"type":922},"MSISDN = CC + NDC + SN, CC = Country Code, NDC = National Destination Code and SN = Subscriber Number.",{"type":31,"content":1519},[1520],{"text":1521,"type":922},"In Australia, there is no NDC as we have a smaller number count.",{"type":31,"content":1523},[1524],{"text":1525,"type":922},"Ex. CC = 61 SN = 4XX XXX XXX",{"type":31,"content":1527},[1528],{"text":1529,"type":922},"In Australia, we also are required to add a 0 in the front of the number. This is dropped, however, when composing the international format of the number.",{"type":31,"content":1531},[1532],{"text":1533,"type":922},"Ex. 0488 333 444 = 61488333444",{"type":31,"content":1535},[1536],{"text":1537,"type":922},"*In countries like the USA, an NDC is used to identify a specific region.",{"type":31,"content":1539},[1540],{"text":1541,"type":922},"When sending SMS via SMPP, the number must be provided in full international format in order to deliver to the GSM network correctly. Many usability problems can surround this as a large proportion of mobile subscribers are not aware of specific country codes.",{"type":31,"content":1543},[1544],{"type":1012,"attrs":1545},{"id":1147,"alt":17,"src":1148,"title":17,"source":17,"copyright":17,"meta_data":1546},{},{"type":31},{"type":996,"attrs":1549,"content":1550},{"level":998},[1551],{"text":1154,"type":922,"marks":1552},[1553],{"type":1004},{"type":996,"attrs":1555,"content":1556},{"level":1019},[1557],{"text":1558,"type":922,"marks":1559},"Binds",[1560],{"type":1004},{"type":31,"content":1562},[1563,1565,1571],{"text":1564,"type":922},"A bind is a term used for a ",{"text":1566,"type":922,"marks":1567},"connection by SMPP to an SMSC",[1568],{"type":1056,"attrs":1569},{"href":1570,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Short_Message_Peer-to-Peer#Operation",{"text":1572,"type":922},". Binds transmit only a certain amount and type of information so there will be multiple binds made between SMSC’s. There are also what is referred to as transceiver binds that can send messages in various directions.",{"type":996,"attrs":1574,"content":1575},{"level":1019},[1576],{"text":1577,"type":922,"marks":1578},"Delivery Receipts (DLR)",[1579],{"type":1004},{"type":31,"content":1581},[1582],{"text":1583,"type":922},"SMSCs process DLRs to notify if the status of a text message is delivered; there are many types of delivery receipts used by different carriers.",{"type":31,"content":1585},[1586],{"text":1587,"type":922},"It is widely accepted that the DLR structures used in the SMPP protocol should be used; however, in reality, this is rarely true. When setting up a carrier in your SMS gateway, pay close attention to the DLR codes you are receiving so you can show accurate reports to your users. Also, different carriers can use different time stamps. Generally, they should be in UTC; however, sometimes they may be in local time, depending on who you are connecting too.",{"type":996,"attrs":1589,"content":1590},{"level":1019},[1591],{"text":1592,"type":922,"marks":1593},"HLR Lookup",[1594],{"type":1004},{"type":31,"content":1596},[1597],{"text":1598,"type":922},"By sending the appropriate message over the SS7 signalling network, it is possible to query the home location register (HLR) of any mobile subscriber using their phone number. This process is known as performing an “HLR Lookup” or “HLR Query”. HLR Lookups are a fast, effective, and accurate way to determine which network operator currently serves a given mobile telephone number.",{"type":1600,"content":1601},"bullet_list",[1602,1609,1615],{"type":1603,"content":1604},"list_item",[1605],{"type":31,"content":1606},[1607],{"text":1608,"type":922},"The HLR holds the most accurate, up-to-date information on the subscriber.",{"type":1603,"content":1610},[1611],{"type":31,"content":1612},[1613],{"text":1614,"type":922},"HLR lookups are fast and inexpensive to perform.",{"type":1603,"content":1616},[1617],{"type":31,"content":1618},[1619],{"text":1620,"type":922},"A lookup can be performed in real-time during call setups or SMS deliveries.",{"type":31,"content":1622},[1623,1625,1631],{"text":1624,"type":922},"Probably the most popular lookup service is the ",{"text":1626,"type":922,"marks":1627},"Cardboard Fish HLR Lookup",[1628],{"type":1056,"attrs":1629},{"href":1630,"uuid":854,"anchor":854,"target":214,"linktype":45},"http://www.cardboardfish.com/products/hlr_lookup",{"text":1208,"type":922},{"type":996,"attrs":1633,"content":1634},{"level":1019},[1635],{"text":1636,"type":922,"marks":1637},"Home Location Register (HLR)",[1638],{"type":1004},{"type":31,"content":1640},[1641],{"text":1642,"type":922},"HLR is at the core of every GSM mobile network worldwide. It’s a central database of all customers authorised to use the network. It is used when authenticating a phone when registering with a transmitter, for either home networks or when roaming abroad.",{"type":996,"attrs":1644,"content":1645},{"level":1019},[1646],{"text":1647,"type":922,"marks":1648},"MO and MT messages",[1649],{"type":1004},{"type":31,"content":1651},[1652],{"text":1653,"type":922},"Two terms that are referred to in SMS business are MO (Mobile Originated) and MT (Mobile Terminated) messages.",{"type":31,"content":1655},[1656],{"text":1657,"type":922},"MO refers to messages sent from a mobile phone and received by an SMSC, and MT refers to messages delivered from an SMSC to a mobile phone.",{"type":996,"attrs":1659,"content":1660},{"level":1019},[1661],{"text":1662,"type":922,"marks":1663},"Mobile Network Operator (MNO)",[1664],{"type":1004},{"type":31,"content":1666},[1667],{"text":1668,"type":922},"The MNO or Mobile Network Operator is the carrier. The carrier connects to mobile phones using the GSM network. It will house an SMSC other companies can connect to with their own SMSC which would be set up as an SMS Gateway.",{"type":996,"attrs":1670,"content":1671},{"level":1019},[1672],{"text":1673,"type":922,"marks":1674},"Mobile Network Virtual Operator (MVNO)",[1675],{"type":1004},{"type":31,"content":1677},[1678],{"text":1679,"type":922},"MVNOs are resellers of network services from the carriers. These include a myriad of services such as Amaysim, Boost, and Lyca Mobile.",{"type":996,"attrs":1681,"content":1682},{"level":1019},[1683],{"text":1684,"type":922,"marks":1685},"Mobile Number Portability (MNP)",[1686],{"type":1004},{"type":31,"content":1688},[1689,1695],{"text":1690,"type":922,"marks":1691},"MNP",[1692],{"type":1056,"attrs":1693},{"href":1694,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Mobile_number_portability",{"text":1696,"type":922}," is the ability to move your existing mobile number to a new service with a new provider. ‘Porting’ is the act of transferring your number to a new service, either with a different network, a different provider, or both.",{"type":31,"content":1698},[1699],{"text":1700,"type":922},"Numbers are always owned by the original carrier and are added to the HLR. This contains information regarding the numbers current network. In order to deliver correctly, an MNP lookup is performed before the message is submitted to the GSM network.",{"type":996,"attrs":1702,"content":1703},{"level":1019},[1704],{"text":1705,"type":922,"marks":1706},"Short Message Peer to Peer (SMPP)",[1707],{"type":1004},{"type":31,"content":1709},[1710,1712,1718,1720,1726],{"text":1711,"type":922},"The ",{"text":1713,"type":922,"marks":1714},"SMPP protocol",[1715],{"type":1056,"attrs":1716},{"href":1717,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Short_Message_Peer-to-Peer",{"text":1719,"type":922}," is an open, industry-standard protocol that provides a flexible data communication interface for transfer of short message data between a Message Centre and an SMS application system. A Bearer Message Centre can be a Short Message Service Centre (SMSC), a GSM Unstructured Supplementary Services Data (USSD) Server, a Broadcast Message Service Centre or another type of Message Centre. This document provides guidelines for getting an application based on the ",{"text":1721,"type":922,"marks":1722},"SMPP protocol version 3.4 specification",[1723],{"type":1056,"attrs":1724},{"href":1725,"uuid":854,"anchor":854,"target":214,"linktype":45},"http://opensmpp.org/specs/smppv34_gsmumts_ig_v10.pdf",{"text":1727,"type":922}," working in an SMSC/GSM/UMTS network environment.",{"id":1294,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1295,"copyright":17,"fieldtype":35,"meta_data":1729,"is_external_url":37},{},"lesson-2-sms-networks-connection","resources/guides/sms-e-course/lesson-2-sms-networks-connection",70,[],"6edf054a-e8df-43dd-b05f-080d05fd60fe",[],{"name":1737,"created_at":1738,"published_at":1739,"updated_at":1740,"id":1741,"uuid":1742,"content":1743,"slug":1906,"full_slug":1907,"sort_by_date":854,"position":1908,"tag_list":1909,"is_startpage":37,"parent_id":1301,"meta_data":854,"group_id":1910,"first_published_at":1303,"release_id":854,"lang":860,"path":854,"alternates":1911,"default_full_slug":854,"translated_slugs":854},"Lesson 3: Shortcodes & Virtual Numbers","2024-04-30T01:36:30.337Z","2025-02-26T02:19:25.333Z","2025-02-26T02:19:25.359Z",5832955,"e67648ca-aa32-41d8-b5a1-a57201448b95",{"seo":1744,"_uid":985,"date":986,"tags":1747,"image":1750,"content":1752,"category":941,"duration":1292,"component":938,"image_mobile":1904,"last_updated":17},{"_uid":982,"title":1745,"plugin":903,"og_image":904,"og_title":17,"description":1746,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"Shortcodes & Virtual Numbers","SMS can be sent and received through numerous number types. Learn how they work.",{"value":1748,"plugin":947},[1749],"Lesson 3",{"id":991,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":904,"copyright":17,"fieldtype":35,"meta_data":1751,"is_external_url":37},{},{"type":28,"content":1753},[1754,1761,1765,1772,1776,1780,1784,1790,1797,1801,1805,1809,1816,1820,1827,1831,1838,1842,1849,1853,1860,1864,1871,1882,1889,1893],{"type":996,"attrs":1755,"content":1756},{"level":998},[1757],{"text":1758,"type":922,"marks":1759},"Shortcodes vs Virtual Numbers",[1760],{"type":1004},{"type":31,"content":1762},[1763],{"text":1764,"type":922},"SMS can be sent and received through several number types. Here’s how you can find the best number for your business.",{"type":996,"attrs":1766,"content":1767},{"level":1019},[1768],{"text":1769,"type":922,"marks":1770},"Shortcodes",[1771],{"type":1004},{"type":31,"content":1773},[1774],{"text":1775,"type":922},"Australian shortcodes are 6 or 8 digit numbers that can send and receive SMS. They are commonly used for marketing campaigns such as text-to-win promotions, voting, and survey services.",{"type":31,"content":1777},[1778],{"text":1779,"type":922},"You can place your shortcode number (Eg. 13456) and an SMS keyword (Eg. Dine) into an email, website, or any other marketing medium to generate leads and interactions.",{"type":31,"content":1781},[1782],{"text":1783,"type":922},"Australian shortcodes, however, come with high costs and compliance requirements, which has led to the popularity of free to text Virtual Mobile Numbers as the shortcode alternative.",{"type":31,"content":1785},[1786],{"text":1787,"type":922,"marks":1788},"Note: Kudosity doesn’t offer shortcodes in Australia. You’ll need to contact your carrier for them.",[1789],{"type":1004},{"type":996,"attrs":1791,"content":1792},{"level":1019},[1793],{"text":1794,"type":922,"marks":1795},"Virtual Mobile Numbers (VMN)",[1796],{"type":1004},{"type":31,"content":1798},[1799],{"text":1800,"type":922},"Virtual Mobile Numbers (VMNs), or longcodes, can receive SMS messages, but can’t directly receive phone calls. You can, however, forward calls to another number of your choice.",{"type":31,"content":1802},[1803],{"text":1804,"type":922},"While you can purchase VMNs directly from carriers, the easiest and cheapest place to get VMNs is through a Web SMS Service or an SMS API Services provider like Kudosity. Generally, VMNs are leased on a monthly basis.",{"type":31,"content":1806},[1807],{"text":1808,"type":922},"You can also programmatically process text messages received from a virtual number. For example, when a VMN receives a keyword, it can trigger an automated process like automatic responses, message forwarding, and contact management.",{"type":996,"attrs":1810,"content":1811},{"level":998},[1812],{"text":1813,"type":922,"marks":1814},"Types & Features",[1815],{"type":1004},{"type":31,"content":1817},[1818],{"text":1819,"type":922},"Here are some of the common number types and SMS features that are available for Shortcodes and VMN.",{"type":996,"attrs":1821,"content":1822},{"level":1019},[1823],{"text":1824,"type":922,"marks":1825},"Zero Rate Shortcode or Longcode",[1826],{"type":1004},{"type":31,"content":1828},[1829],{"text":1830,"type":922},"A zero rate shortcode or longcode, which is also referred to as an FTEU (Free To End User) number, is a number that is free for subscribers to text to, while the company owning the number pays instead. These types of numbers are not available in Australia at this time.",{"type":996,"attrs":1832,"content":1833},{"level":1019},[1834],{"text":1835,"type":922,"marks":1836},"Gold Numbers",[1837],{"type":1004},{"type":31,"content":1839},[1840],{"text":1841,"type":922},"Gold numbers are a variation on a standard number that makes it easier to remember and input. For example, a typical number would look similar to this, 61 467 528 788. A golden number, however, allows for more flexibility, giving a business more memorable or auspicious combinations such as 61 434 333 222.",{"type":996,"attrs":1843,"content":1844},{"level":1019},[1845],{"text":1846,"type":922,"marks":1847},"Vanity Numbers",[1848],{"type":1004},{"type":31,"content":1850},[1851],{"text":1852,"type":922},"A vanity number is a number that spells a word using the numeric keypad. You can deliver your message with the vanity word set in the number and when somebody replies. For example, 61467558367 is equivalent to 614675KUDOS. If you spell out your business name in your vanity number, it will show up in your sender ID helping recipients identify your business.",{"type":996,"attrs":1854,"content":1855},{"level":1019},[1856],{"text":1857,"type":922,"marks":1858},"1300 Numbers",[1859],{"type":1004},{"type":31,"content":1861},[1862],{"text":1863,"type":922},"1300 numbers are ten-digit business numbers that customers can call at local call rates from any fixed line in Australia. It is also possible to send and receive messages via a 1300 number, however, this is not supported by Vodafone which holds 19% of the Australian telecom market. It is also not recommended to use a 1300 number for receiving SMS, but these numbers are popular for businesses with a high customer enquiry volume.",{"type":996,"attrs":1865,"content":1866},{"level":1019},[1867],{"text":1868,"type":922,"marks":1869},"Custom Sender ID",[1870],{"type":1004},{"type":31,"content":1872},[1873,1875,1881],{"text":1874,"type":922},"A custom sender ID can be used in some countries in place of a mobile number when delivering an SMS, such as a business name. However, it is typically limited to 11 characters and cannot process replies or opt-outs. Instead, recipients need to reply or opt-out by directly texting a number. Click here to ",{"text":1876,"type":922,"marks":1877},"learn more about Sender ID options",[1878],{"type":1056,"attrs":1879},{"href":1880,"uuid":854,"anchor":854,"target":854,"linktype":45},"https://help.burstsms.com/s/article/44001077013-sender-id-options",{"text":1208,"type":922},{"type":996,"attrs":1883,"content":1884},{"level":998},[1885],{"text":1886,"type":922,"marks":1887},"Premium SMS",[1888],{"type":1004},{"type":31,"content":1890},[1891],{"text":1892,"type":922},"Premium SMS refers to the process of charging a mobile subscriber for texting a shortcode. In the past, it was easy to take advantage of this as it only took a single text message to subscribe to a service that billed them automatically.",{"type":31,"content":1894},[1895,1896,1902],{"text":1711,"type":922},{"text":1897,"type":922,"marks":1898},"ACMA",[1899],{"type":1056,"attrs":1900},{"href":1901,"uuid":854,"anchor":854,"target":854,"linktype":45},"https://www.acma.gov.au/",{"text":1903,"type":922}," (Australia Communications and Media Authority) stamped out this practice years ago. It now requires a double opt-in and an explanation of what recipients will subscribe too. Premium SMS is still available, but the carrier now takes up to 50% of the revenue that comes across the shortcode.",{"id":1294,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1295,"copyright":17,"fieldtype":35,"meta_data":1905,"is_external_url":37},{},"lesson-3-shortcodes-virtual-numbers","resources/guides/sms-e-course/lesson-3-shortcodes-virtual-numbers",60,[],"e5466bd0-b3a4-41f3-9b1d-ffd362ab45e1",[],{"name":1913,"created_at":1914,"published_at":1915,"updated_at":1916,"id":1917,"uuid":1918,"content":1919,"slug":2085,"full_slug":2086,"sort_by_date":854,"position":2087,"tag_list":2088,"is_startpage":37,"parent_id":1301,"meta_data":854,"group_id":2089,"first_published_at":1303,"release_id":854,"lang":860,"path":854,"alternates":2090,"default_full_slug":854,"translated_slugs":854},"Lesson 4: A2P SMS Features","2024-04-30T01:37:43.053Z","2025-03-13T01:32:45.534Z","2025-03-13T01:32:45.556Z",5832956,"42ec2dac-2458-451d-bf9d-4db6ad75a4ed",{"seo":1920,"_uid":985,"date":986,"tags":1923,"image":1926,"content":1928,"category":941,"duration":1292,"component":938,"image_mobile":2083,"last_updated":17},{"_uid":982,"title":1921,"plugin":903,"og_image":904,"og_title":17,"description":1922,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"A2P SMS Features","A2P SMS has a myriad of capabilities that can enhance any business. Learn about the different features of these services and how they work.",{"value":1924,"plugin":947},[1925],"Lesson 4",{"id":991,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":904,"copyright":17,"fieldtype":35,"meta_data":1927,"is_external_url":37},{},{"type":28,"content":1929},[1930,1933,1940,1944,1948,2003,2004,2011,2018,2022,2032,2036,2040,2041,2048,2055,2059,2063,2064,2071,2075,2079],{"type":31,"content":1931},[1932],{"text":1922,"type":922},{"type":996,"attrs":1934,"content":1935},{"level":998},[1936],{"text":1937,"type":922,"marks":1938},"Web SMS Services",[1939],{"type":1004},{"type":31,"content":1941},[1942],{"text":1943,"type":922},"Most Web SMS Services will have an online user interface that can be accessed through a web browser. There will generally be a way to upload a list and send a message to that list. The quality of services varies a lot but they are becoming easier to use every day.",{"type":31,"content":1945},[1946],{"text":1947,"type":922},"High-quality online SMS services will have a lot of value-added features such as:",{"type":1600,"content":1949},[1950,1956,1962,1968,1974,1980,1986,1992,1997],{"type":1603,"content":1951},[1952],{"type":31,"content":1953},[1954],{"text":1955,"type":922},"Reporting",{"type":1603,"content":1957},[1958],{"type":31,"content":1959},[1960],{"text":1961,"type":922},"Number upload filtering",{"type":1603,"content":1963},[1964],{"type":31,"content":1965},[1966],{"text":1967,"type":922},"Automation",{"type":1603,"content":1969},[1970],{"type":31,"content":1971},[1972],{"text":1973,"type":922},"Personalisation",{"type":1603,"content":1975},[1976],{"type":31,"content":1977},[1978],{"text":1979,"type":922},"Reply management",{"type":1603,"content":1981},[1982],{"type":31,"content":1983},[1984],{"text":1985,"type":922},"SPAM compliance",{"type":1603,"content":1987},[1988],{"type":31,"content":1989},[1990],{"text":1991,"type":922},"List management",{"type":1603,"content":1993},[1994],{"type":31,"content":1995},[1996],{"text":193,"type":922},{"type":1603,"content":1998},[1999],{"type":31,"content":2000},[2001],{"text":2002,"type":922},"Character counting",{"type":31},{"type":996,"attrs":2005,"content":2006},{"level":998},[2007],{"text":2008,"type":922,"marks":2009},"Email SMS",[2010],{"type":1004},{"type":31,"content":2012},[2013],{"type":1012,"attrs":2014},{"id":2015,"alt":17,"src":2016,"title":17,"source":17,"copyright":17,"meta_data":2017},711787,"https://a-us.storyblok.com/f/1001817/650x650/ad8b2347db/image-asset-6.jpeg",{},{"type":31,"content":2019},[2020],{"text":2021,"type":922},"Email SMS is the process of sending a text message to a mobile phone using email. A special email address is defined using the mobile number and the gateway address.",{"type":31,"content":2023},[2024,2026],{"text":2025,"type":922},"Eg. ",{"text":2027,"type":922,"marks":2028},"0422333444@transmitsms.com",[2029],{"type":1056,"attrs":2030},{"href":2031,"uuid":854,"anchor":854,"target":854,"linktype":45},"mailto:0422333444@transmitsms.com",{"type":31,"content":2033},[2034],{"text":2035,"type":922},"Sending an email to this address will deliver its contents to the mobile phone, and when it replies to the message, vice versa. This process is known as 2 Way SMS.",{"type":31,"content":2037},[2038],{"text":2039,"type":922},"Email SMS gateways are most commonly provided by Web SMS companies and can be configured quickly and easily. Companies commonly use Email SMS as a replacement for an API, since it is very easy to set up and doesn’t require any coding.",{"type":31},{"type":996,"attrs":2042,"content":2043},{"level":998},[2044],{"text":2045,"type":922,"marks":2046},"SMS API",[2047],{"type":1004},{"type":31,"content":2049},[2050],{"type":1012,"attrs":2051},{"id":2052,"alt":17,"src":2053,"title":17,"source":17,"copyright":17,"meta_data":2054},1408971,"https://a-us.storyblok.com/f/1001817/650x650/744f26ed34/02_4-pikky-1.jpg",{},{"type":31,"content":2056},[2057],{"text":2058,"type":922},"An Application Programming Interface (API) is a set of easy to follow instructions and commands that a programmer can use to integrate services into their application. In the case of SMS, it’s for sending text messages, adding contacts to lists, and processing replies and reports.",{"type":31,"content":2060},[2061],{"text":2062,"type":922},"Some SMS APIs have downloadable applications called clients or wrappers. These talk to the SMS API gateway and have customised code samples that help developers add the API services into any application.",{"type":31},{"type":996,"attrs":2065,"content":2066},{"level":1019},[2067],{"text":2068,"type":922,"marks":2069},"SMS API Integration",[2070],{"type":1004},{"type":31,"content":2072},[2073],{"text":2074,"type":922},"In order to integrate an online SMS service via an API, you will need to have access to programming skills in the language that your destination application is coded in.",{"type":31,"content":2076},[2077],{"text":2078,"type":922},"The first stage will be to have the programmer evaluate the API documentation to ensure that it has the services you require for your application.",{"type":31,"content":2080},[2081],{"text":2082,"type":922},"API documentation and connection authentication requirements should be available from your account, SMS vendors website, or directly from the vendor themselves. Authentication is generally via an API key that is passed via HTTP Basic Auth headers.",{"id":1294,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1295,"copyright":17,"fieldtype":35,"meta_data":2084,"is_external_url":37},{},"lesson-4-a2p-sms-features","resources/guides/sms-e-course/lesson-4-a2p-sms-features",50,[],"356f3cce-0ed3-43fd-8f1f-e3611608e073",[],{"name":2092,"created_at":2093,"published_at":2094,"updated_at":2095,"id":2096,"uuid":2097,"content":2098,"slug":2422,"full_slug":2423,"sort_by_date":854,"position":2424,"tag_list":2425,"is_startpage":37,"parent_id":1301,"meta_data":854,"group_id":2426,"first_published_at":1303,"release_id":854,"lang":860,"path":854,"alternates":2427,"default_full_slug":854,"translated_slugs":854},"Lesson 5: SMS Compliance","2024-04-30T01:52:41.857Z","2025-02-26T02:30:35.551Z","2025-02-26T02:30:35.579Z",5832958,"16d16fb1-2568-4497-9d87-5424766c300e",{"seo":2099,"_uid":985,"date":986,"tags":2102,"image":2105,"content":2107,"category":941,"duration":1292,"component":938,"image_mobile":2420,"last_updated":17},{"_uid":982,"title":2100,"plugin":903,"og_image":904,"og_title":17,"description":2101,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"SMS Compliance","Learn about SPAM compliance and strategies used for optimum results on SMS marketing campaigns.",{"value":2103,"plugin":947},[2104],"Lesson 5",{"id":991,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":904,"copyright":17,"fieldtype":35,"meta_data":2106,"is_external_url":37},{},{"type":28,"content":2108},[2109,2113,2120,2127,2131,2140,2147,2151,2158,2162,2169,2173,2180,2184,2204,2208,2215,2219,2251,2258,2265,2269,2273,2280,2284,2288,2292,2298,2305,2309,2316,2320,2327,2331,2335,2367,2374,2378,2415,2416],{"type":31,"content":2110},[2111],{"text":2112,"type":922},"SMS marketing messages make up more than 40% of the total volume of text messages sent. Learn about SPAM compliance and strategies used for optimum results on SMS marketing campaigns.",{"type":996,"attrs":2114,"content":2115},{"level":998},[2116],{"text":2117,"type":922,"marks":2118},"The ACMA",[2119],{"type":1004},{"type":31,"content":2121},[2122],{"type":1012,"attrs":2123},{"id":2124,"alt":17,"src":2125,"title":17,"source":17,"copyright":17,"meta_data":2126},711793,"https://a-us.storyblok.com/f/1001817/500x400/d4e4419078/image-asset-10.jpeg",{},{"type":31,"content":2128},[2129],{"text":2130,"type":922},"The Australian Communications and Media Authority (ACMA) is the organisation that sets laws, regulations, and handles breaches in the Australian communications industry. The ACMA produced the SPAM ACT 2003 which is the binding covenant for commercial messaging in Australia.",{"type":1096,"attrs":2132},{"id":2133,"body":2134},"205a12d2-cab7-4f28-8837-5301e83dbfc2",[2135],{"url":2136,"_uid":2138,"icon":1109,"label":2139,"theme":23,"component":24},{"id":17,"url":2137,"linktype":45,"fieldtype":19,"cached_url":2137},"http://www.acma.gov.au/Industry/Marketers/Anti-Spam/Ensuring-you-dont-spam/key-elements-of-the-spam-act-ensuring-you-dont-spam-i-acma","i-16718b05-c703-41c1-a031-c4eb4fd98c89","View ACMA Key Details",{"type":996,"attrs":2141,"content":2142},{"level":998},[2143],{"text":2144,"type":922,"marks":2145},"SMS SPAM",[2146],{"type":1004},{"type":31,"content":2148},[2149],{"text":2150,"type":922},"SPAM regulations are not created to penalise marketers. By following a few simple rules, you’ll create better, more effective campaigns that will get far better response rates, all while not damaging to your brand.",{"type":996,"attrs":2152,"content":2153},{"level":1019},[2154],{"text":2155,"type":922,"marks":2156},"Permission",[2157],{"type":1004},{"type":31,"content":2159},[2160],{"text":2161,"type":922},"The recipient must clearly be aware that he or she may receive commercial messages in the future.",{"type":996,"attrs":2163,"content":2164},{"level":1019},[2165],{"text":2166,"type":922,"marks":2167},"Identify",[2168],{"type":1004},{"type":31,"content":2170},[2171],{"text":2172,"type":922},"By law, you must always identify yourself by company name either as the Sender ID or within the message itself.",{"type":996,"attrs":2174,"content":2175},{"level":1019},[2176],{"text":2177,"type":922,"marks":2178},"Mandatory Unsubscribe",[2179],{"type":1004},{"type":31,"content":2181},[2182],{"text":2183,"type":922},"As a responsible sender, you must provide an opt-out mechanism. It should be displayed within the message and may include the following variations:",{"type":1600,"content":2185},[2186,2192,2198],{"type":1603,"content":2187},[2188],{"type":31,"content":2189},[2190],{"text":2191,"type":922},"Reply STOP to the message",{"type":1603,"content":2193},[2194],{"type":31,"content":2195},[2196],{"text":2197,"type":922},"Text STOP to a dedicated virtual number",{"type":1603,"content":2199},[2200],{"type":31,"content":2201},[2202],{"text":2203,"type":922},"Call a number in the message",{"type":31,"content":2205},[2206],{"text":2207,"type":922},"The simplest method is reply STOP. This gives the user the most direct path to opting out.",{"type":996,"attrs":2209,"content":2210},{"level":1019},[2211],{"text":2212,"type":922,"marks":2213},"SPAM Exemptions",[2214],{"type":1004},{"type":31,"content":2216},[2217],{"text":2218,"type":922},"Certain organisations are exempt from SPAM law in Australia. These include:",{"type":1600,"content":2220},[2221,2227,2233,2239,2245],{"type":1603,"content":2222},[2223],{"type":31,"content":2224},[2225],{"text":2226,"type":922},"Government bodies",{"type":1603,"content":2228},[2229],{"type":31,"content":2230},[2231],{"text":2232,"type":922},"Registered charities",{"type":1603,"content":2234},[2235],{"type":31,"content":2236},[2237],{"text":2238,"type":922},"Registered political parties",{"type":1603,"content":2240},[2241],{"type":31,"content":2242},[2243],{"text":2244,"type":922},"Educational institutions (for messages sent to current and former students).",{"type":1603,"content":2246},[2247],{"type":31,"content":2248},[2249],{"text":2250,"type":922},"Purely factual messages",{"type":996,"attrs":2252,"content":2253},{"level":998},[2254],{"text":2255,"type":922,"marks":2256},"Security & Privacy",[2257],{"type":1004},{"type":996,"attrs":2259,"content":2260},{"level":1019},[2261],{"text":2262,"type":922,"marks":2263},"2 Factor Authentication (2FA)",[2264],{"type":1004},{"type":31,"content":2266},[2267],{"text":2268,"type":922},"2FA is the term given to the process of receiving authentication for an online service, through the receipt of an SMS code to a mobile handset. This is commonly used for banking transaction authentication or new account registrations.",{"type":31,"content":2270},[2271],{"text":2272,"type":922},"Mobile phone numbers are generally regarded as a reliable identification method since most people only have one which they keep protected within arms reach at all times. Since mobile devices are in such close proximity to the user, this makes authentication checks quick and easy.",{"type":996,"attrs":2274,"content":2275},{"level":1019},[2276],{"text":2277,"type":922,"marks":2278},"Recipient Privacy",[2279],{"type":1004},{"type":31,"content":2281},[2282],{"text":2283,"type":922},"In Australia, privacy is very important and is distinctly different from SPAM. Generally, privacy simply dictates that you cannot gather information about a person without their consent. For example, you may have four or five clients with the same mobile number, and each client may have some unique information about that person (eg. Firstname Lastname, Age, Sex, Location and Interest). The privacy laws state that you cannot aggregate data sourced from different contact points to build a profile of a single subscriber.",{"type":31,"content":2285},[2286],{"text":2287,"type":922},"You are able to create insights through the anonymous aggregation of the data, but you cannot directly use information gathered in this way.",{"type":31,"content":2289},[2290],{"text":2291,"type":922},"If you have clients that are concerned about privacy, you should also check the policies of any suppliers that hold their data. According to Australian privacy law, it’s your responsibility to ensure the privacy of your individuals, including use by your suppliers or clients.",{"type":996,"attrs":2293,"content":2294},{"level":998},[2295],{"text":1154,"type":922,"marks":2296},[2297],{"type":1004},{"type":996,"attrs":2299,"content":2300},{"level":1019},[2301],{"text":2302,"type":922,"marks":2303},"Scraping",[2304],{"type":1004},{"type":31,"content":2306},[2307],{"text":2308,"type":922},"Scraping is the term known as collecting numbers from published directories or public classified listings. This is a common practice and while seems legitimate is actually a big no-no and is a direct breach of spam law. Sometimes, people will claim inferred consent however this is not recommended and can easily land the marketer in trouble.",{"type":996,"attrs":2310,"content":2311},{"level":1019},[2312],{"text":2313,"type":922,"marks":2314},"Inferred Consent",[2315],{"type":1004},{"type":31,"content":2317},[2318],{"text":2319,"type":922},"According to the ACMA inferred consent is described as a conspicuous publication of a work-related number. Consent may also be implied by the publishing numbers on websites, in magazines, or other publications. The recipient must be identified as relevant to your message. For example, if you want to send information about a technology product, the recipient must be identified as the IT manager. If there is a statement that unsolicited commercial messages are not wanted, you cannot infer consent.",{"type":996,"attrs":2321,"content":2322},{"level":1019},[2323],{"text":2324,"type":922,"marks":2325},"Purely Factual Messages",[2326],{"type":1004},{"type":31,"content":2328},[2329],{"text":2330,"type":922},"Sending purely factual information is acceptable if messages contain the required identifying information. However, this does not mean you have the recipients’ consent to send future commercial messages or add them to a mailing list.",{"type":31,"content":2332},[2333],{"text":2334,"type":922},"Examples of purely factual messages include:",{"type":1600,"content":2336},[2337,2343,2349,2355,2361],{"type":1603,"content":2338},[2339],{"type":31,"content":2340},[2341],{"text":2342,"type":922},"Meeting minutes circulated among committee members",{"type":1603,"content":2344},[2345],{"type":31,"content":2346},[2347],{"text":2348,"type":922},"A product recall notice issued for safety reasons",{"type":1603,"content":2350},[2351],{"type":31,"content":2352},[2353],{"text":2354,"type":922},"An electronic neighbourhood watch newsletter that is sponsored by a local business",{"type":1603,"content":2356},[2357],{"type":31,"content":2358},[2359],{"text":2360,"type":922},"Advice on entitlements for citizens or community groups that does not refer to a service in the course of trade or commerce",{"type":1603,"content":2362},[2363],{"type":31,"content":2364},[2365],{"text":2366,"type":922},"A message sent to a business requesting a quote, price list or product description.",{"type":996,"attrs":2368,"content":2369},{"level":1019},[2370],{"text":2371,"type":922,"marks":2372},"Transactional Messaging",[2373],{"type":1004},{"type":31,"content":2375},[2376],{"text":2377,"type":922},"Transactional text messaging generally refers to a single-use message sent to a mobile subscriber containing something that needs their attention. This includes message types such as:",{"type":1600,"content":2379},[2380,2385,2391,2397,2403,2409],{"type":1603,"content":2381},[2382],{"type":31,"content":2383},[2384],{"text":411,"type":922},{"type":1603,"content":2386},[2387],{"type":31,"content":2388},[2389],{"text":2390,"type":922},"Authentication Codes",{"type":1603,"content":2392},[2393],{"type":31,"content":2394},[2395],{"text":2396,"type":922},"Password Reminders",{"type":1603,"content":2398},[2399],{"type":31,"content":2400},[2401],{"text":2402,"type":922},"Registration Confirmations",{"type":1603,"content":2404},[2405],{"type":31,"content":2406},[2407],{"text":2408,"type":922},"Requested Information",{"type":1603,"content":2410},[2411],{"type":31,"content":2412},[2413],{"text":2414,"type":922},"Alerts",{"type":31},{"type":31,"content":2417},[2418],{"text":2419,"type":922},"These types of messages are not bound by SPAM law, and usually have consent built-in as it is the subscriber requested it.",{"id":1294,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1295,"copyright":17,"fieldtype":35,"meta_data":2421,"is_external_url":37},{},"lesson-5-sms-compliance","resources/guides/sms-e-course/lesson-5-sms-compliance",40,[],"36decd95-cb39-4d90-8ce4-ab9fdcbe5879",[],{"name":2429,"created_at":2430,"published_at":2431,"updated_at":2432,"id":2433,"uuid":2434,"content":2435,"slug":2640,"full_slug":2641,"sort_by_date":854,"position":2642,"tag_list":2643,"is_startpage":37,"parent_id":1301,"meta_data":854,"group_id":2644,"first_published_at":1303,"release_id":854,"lang":860,"path":854,"alternates":2645,"default_full_slug":854,"translated_slugs":854},"Lesson 6: Outbound SMS Marketing","2024-04-30T01:58:49.209Z","2025-02-26T02:35:17.591Z","2025-02-26T02:35:17.615Z",5832959,"9ffef111-8ef0-40c4-bd32-dac01ed0ba3e",{"seo":2436,"_uid":985,"date":986,"tags":2439,"image":2442,"content":2444,"category":941,"duration":1292,"component":938,"image_mobile":2638,"last_updated":17},{"_uid":982,"title":2437,"plugin":903,"og_image":904,"og_title":17,"description":2438,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"Outbound SMS Marketing","Learn how to send personalised messages, promotions, competitions, and more with SMS marketing. There are two types of SMS marketing—outbound and inbound.",{"value":2440,"plugin":947},[2441],"Lesson 6",{"id":991,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":904,"copyright":17,"fieldtype":35,"meta_data":2443,"is_external_url":37},{},{"type":28,"content":2445},[2446,2450,2457,2461,2465,2513,2517,2543,2550,2557,2561,2565,2572,2576,2583,2587,2594,2598,2605,2609,2616,2620,2627],{"type":31,"content":2447},[2448],{"text":2449,"type":922},"Stay in touch with your clients by sending personalised messages, promotions, competitions, and more with SMS marketing. There are two types of SMS marketing - outbound and inbound. Today, we’re going to cover outbound SMS marketing.",{"type":996,"attrs":2451,"content":2452},{"level":998},[2453],{"text":2454,"type":922,"marks":2455},"What is Outbound SMS Marketing?",[2456],{"type":1004},{"type":31,"content":2458},[2459],{"text":2460,"type":922},"Outbound SMS Marketing generally refers to the sending Bulk SMS campaigns to a list of recipients who have opted-in. These types of campaigns are bound by the same SPAM legislation, as discussed in the last lesson.",{"type":31,"content":2462},[2463],{"text":2464,"type":922},"Basic features you can expect from this system are:",{"type":1600,"content":2466},[2467,2473,2479,2484,2490,2495,2501,2507],{"type":1603,"content":2468},[2469],{"type":31,"content":2470},[2471],{"text":2472,"type":922},"Contact list upload",{"type":1603,"content":2474},[2475],{"type":31,"content":2476},[2477],{"text":2478,"type":922},"List Validation (Removing landlines and invalid numbers)",{"type":1603,"content":2480},[2481],{"type":31,"content":2482},[2483],{"text":1973,"type":922},{"type":1603,"content":2485},[2486],{"type":31,"content":2487},[2488],{"text":2489,"type":922},"Scheduled messaging",{"type":1603,"content":2491},[2492],{"type":31,"content":2493},[2494],{"text":193,"type":922},{"type":1603,"content":2496},[2497],{"type":31,"content":2498},[2499],{"text":2500,"type":922},"Reply processing",{"type":1603,"content":2502},[2503],{"type":31,"content":2504},[2505],{"text":2506,"type":922},"Opt-out mechanism",{"type":1603,"content":2508},[2509],{"type":31,"content":2510},[2511],{"text":2512,"type":922},"Delivery reporting",{"type":31,"content":2514},[2515],{"text":2516,"type":922},"More advanced features also include:",{"type":1600,"content":2518},[2519,2525,2531,2537],{"type":1603,"content":2520},[2521],{"type":31,"content":2522},[2523],{"text":2524,"type":922},"List segmentation",{"type":1603,"content":2526},[2527],{"type":31,"content":2528},[2529],{"text":2530,"type":922},"Staggered sending",{"type":1603,"content":2532},[2533],{"type":31,"content":2534},[2535],{"text":2536,"type":922},"Reply automation",{"type":1603,"content":2538},[2539],{"type":31,"content":2540},[2541],{"text":2542,"type":922},"Link tracking",{"type":996,"attrs":2544,"content":2545},{"level":998},[2546],{"text":2547,"type":922,"marks":2548},"Creating High-Quality SMS Marketing Messages",[2549],{"type":1004},{"type":996,"attrs":2551,"content":2552},{"level":1019},[2553],{"text":2554,"type":922,"marks":2555},"Identify the recipient with a personalised SMS message",[2556],{"type":1004},{"type":31,"content":2558},[2559],{"text":2560,"type":922},"Quality SMS marketing platforms allow you to use a custom variable to identify the user. When you upload a list or add contacts you have the option to also upload a name. This name can be inserted automatically into the SMS message with the variable eg. [First Name].",{"type":31,"content":2562},[2563],{"text":2564,"type":922},"Their name will be inserted from the database in place of the variable.",{"type":996,"attrs":2566,"content":2567},{"level":1019},[2568],{"text":2569,"type":922,"marks":2570},"Identify yourself",[2571],{"type":1004},{"type":31,"content":2573},[2574],{"text":2575,"type":922},"To comply with the SPAM Act you must identify yourself with either the customisable SMS Sender ID or within the message. If you would like the recipient to reply, you will need to send the message from a virtual number, so your only option is to identify yourself within the message. This is always a good idea anyway.",{"type":996,"attrs":2577,"content":2578},{"level":1019},[2579],{"text":2580,"type":922,"marks":2581},"Identify the reason they are getting the message",[2582],{"type":1004},{"type":31,"content":2584},[2585],{"text":2586,"type":922},"Text messaging is a very personal medium. People that receive text messages without knowing why will get very upset, and it will have a serious negative impact on your brand. Tell the recipient why they are getting the SMS message.",{"type":996,"attrs":2588,"content":2589},{"level":1019},[2590],{"text":2591,"type":922,"marks":2592},"Create a valuable offer or something the recipient would really want and make it relevant",[2593],{"type":1004},{"type":31,"content":2595},[2596],{"text":2597,"type":922},"If you get a text message without some kind of offer it will be discarded very quickly. Make sure the offer is something that they would respond to.",{"type":996,"attrs":2599,"content":2600},{"level":1019},[2601],{"text":2602,"type":922,"marks":2603},"Add a call to action",[2604],{"type":1004},{"type":31,"content":2606},[2607],{"text":2608,"type":922},"Always include a call to action. You can ask them to reply to your text, call a number, or click a link, directing them to a mobile website.",{"type":996,"attrs":2610,"content":2611},{"level":1019},[2612],{"text":2613,"type":922,"marks":2614},"Don’t forget your opt-out",[2615],{"type":1004},{"type":31,"content":2617},[2618],{"text":2619,"type":922},"To comply with the SPAM Act you must provide an opt-out mechanism, you can do this in several ways but it must be obvious. The SMS standard is to allow the recipient to reply STOP to the message, however, if you want to set a Custom Sender ID you can ask them to text a virtual number or direct them to a mobile unsubscribe page.",{"type":996,"attrs":2621,"content":2622},{"level":998},[2623],{"text":2624,"type":922,"marks":2625},"Example",[2626],{"type":1004},{"type":2628,"content":2629},"blockquote",[2630,2634],{"type":31,"content":2631},[2632],{"text":2633,"type":922},"Hi [First Name], Chakra Health Spa would like to offer you as a member 50% off your next visit if you bring a friend. Book now 02 3456 7890",{"type":31,"content":2635},[2636],{"text":2637,"type":922},"Opt-out reply STOP",{"id":1294,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1295,"copyright":17,"fieldtype":35,"meta_data":2639,"is_external_url":37},{},"lesson-6-outbound-sms-marketing","resources/guides/sms-e-course/lesson-6-outbound-sms-marketing",30,[],"c49bae2f-2447-48c2-b15d-cf585a3acc91",[],{"name":2647,"created_at":2648,"published_at":2649,"updated_at":2650,"id":2651,"uuid":2652,"content":2653,"slug":2875,"full_slug":2876,"sort_by_date":854,"position":2877,"tag_list":2878,"is_startpage":37,"parent_id":1301,"meta_data":854,"group_id":2879,"first_published_at":1303,"release_id":854,"lang":860,"path":854,"alternates":2880,"default_full_slug":854,"translated_slugs":854},"Lesson 7: Inbound SMS Messaging","2024-04-30T02:01:15.696Z","2025-02-26T02:39:40.971Z","2025-02-26T02:39:40.996Z",5832960,"b311605c-a3f2-4f27-9938-214bf938ab1b",{"seo":2654,"_uid":985,"date":986,"tags":2657,"image":2660,"content":2662,"category":941,"duration":1292,"component":938,"image_mobile":2873,"last_updated":17},{"_uid":982,"title":2655,"plugin":903,"og_image":904,"og_title":17,"description":2656,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"Inbound SMS Messaging","Learn how to build new contact lists via an opt-in campaign.",{"value":2658,"plugin":947},[2659],"Lesson 7",{"id":991,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":904,"copyright":17,"fieldtype":35,"meta_data":2661,"is_external_url":37},{},{"type":28,"content":2663},[2664,2671,2675,2707,2711,2737,2744,2748,2755,2759,2765,2772,2776,2782,2789,2793,2799,2806,2810,2817,2836,2843,2847,2851,2862,2869],{"type":996,"attrs":2665,"content":2666},{"level":998},[2667],{"text":2668,"type":922,"marks":2669},"What is Inbound SMS Marketing?",[2670],{"type":1004},{"type":31,"content":2672},[2673],{"text":2674,"type":922},"Inbound SMS Marketing refers to building new contact lists via an opt-in campaign. To send somebody an SMS marketing campaign in Australia, you must have permission, and the process of gaining permission is called an opt-in. It can be achieved with the following methods:",{"type":1600,"content":2676},[2677,2683,2689,2695,2701],{"type":1603,"content":2678},[2679],{"type":31,"content":2680},[2681],{"text":2682,"type":922},"Sending an SMS to a virtual number or shortcode",{"type":1603,"content":2684},[2685],{"type":31,"content":2686},[2687],{"text":2688,"type":922},"Subscribing from a website with a permission checkbox which is not pre-selected",{"type":1603,"content":2690},[2691],{"type":31,"content":2692},[2693],{"text":2694,"type":922},"Completing an offline form like a survey with a detailed explanation that you would be contacting them by SMS, and they ticked a box indicating they would like you to contact them",{"type":1603,"content":2696},[2697],{"type":31,"content":2698},[2699],{"text":2700,"type":922},"Customers who have purchased from you within the last two years",{"type":1603,"content":2702},[2703],{"type":31,"content":2704},[2705],{"text":2706,"type":922},"If someone gives you their business card and you have explicitly asked for permission to add them to your list, you can contact them.",{"type":31,"content":2708},[2709],{"text":2710,"type":922},"To get people to join a marketing list there are different ways to incentivise them. For example, you can:",{"type":1600,"content":2712},[2713,2719,2725,2731],{"type":1603,"content":2714},[2715],{"type":31,"content":2716},[2717],{"text":2718,"type":922},"Run a competition with a prize,",{"type":1603,"content":2720},[2721],{"type":31,"content":2722},[2723],{"text":2724,"type":922},"Run a survey and share the results,",{"type":1603,"content":2726},[2727],{"type":31,"content":2728},[2729],{"text":2730,"type":922},"Offer future sale and discount information, or",{"type":1603,"content":2732},[2733],{"type":31,"content":2734},[2735],{"text":2736,"type":922},"Promise and deliver useful, relevant, and valuable information",{"type":996,"attrs":2738,"content":2739},{"level":998},[2740],{"text":2741,"type":922,"marks":2742},"Keywords",[2743],{"type":1004},{"type":31,"content":2745},[2746],{"text":2747,"type":922},"A keyword is a string of characters that can be texted into a virtual number or shortcode to trigger a specific response. They are popular for autoresponse information and competition entries. SMS keywords are a simple way to allow people to opt-in to your lists as well as a powerful and immediate communication method.",{"type":996,"attrs":2749,"content":2750},{"level":1019},[2751],{"text":2752,"type":922,"marks":2753},"Autoresponder",[2754],{"type":1004},{"type":31,"content":2756},[2757],{"text":2758,"type":922},"An autoresponder can be used in a variety of ways, such as delivering links to mobile websites or instructions with more keywords to process surveys or votes.",{"type":2628,"content":2760},[2761],{"type":31,"content":2762},[2763],{"text":2764,"type":922},"Text the word to DEAL to 0459 333 444",{"type":996,"attrs":2766,"content":2767},{"level":1019},[2768],{"text":2769,"type":922,"marks":2770},"Text-to-Win",[2771],{"type":1004},{"type":31,"content":2773},[2774],{"text":2775,"type":922},"Text-to-Win campaigns are a great way to incentivise people to join your mailing list. If you are running a competition with a valued prize, you may require a permit before sending your campaign. Check with your local gaming authority.",{"type":2628,"content":2777},[2778],{"type":31,"content":2779},[2780],{"text":2781,"type":922},"Text the word WIN to 0459 333 444",{"type":996,"attrs":2783,"content":2784},{"level":1019},[2785],{"text":2786,"type":922,"marks":2787},"Using a disclaimer",[2788],{"type":1004},{"type":31,"content":2790},[2791],{"text":2792,"type":922},"A courtesy disclaimer should generally be displayed next to your keyword/number combo. This should contain the cost of the text, as well as what they will expect by joining your list.",{"type":2628,"content":2794},[2795],{"type":31,"content":2796},[2797],{"text":2798,"type":922},"SMS costs your standard messaging rate. By texting in you agree to receive no more than one message per month. Opt-out reply STOP.",{"type":996,"attrs":2800,"content":2801},{"level":1019},[2802],{"text":2803,"type":922,"marks":2804},"Links to mobile web pages",[2805],{"type":1004},{"type":31,"content":2807},[2808],{"text":2809,"type":922},"With the advancement of the mobile web and responsive websites, links in text messages are a primary conversion point for SMS campaigns. Mobile landing pages are now a prerequisite for added interactivity for many SMS campaigns.",{"type":996,"attrs":2811,"content":2812},{"level":998},[2813],{"text":2814,"type":922,"marks":2815},"Landing page services",[2816],{"type":1004},{"type":31,"content":2818},[2819,2821,2827,2829,2835],{"text":2820,"type":922},"There are many mobile and responsive landing page services that you can use. Popular services include ",{"text":2822,"type":922,"marks":2823},"Unbounce",[2824],{"type":1056,"attrs":2825},{"href":2826,"uuid":854,"anchor":854,"target":854,"linktype":45},"http://unbounce.com/",{"text":2828,"type":922}," and ",{"text":2830,"type":922,"marks":2831},"Lead Pages",[2832],{"type":1056,"attrs":2833},{"href":2834,"uuid":854,"anchor":854,"target":854,"linktype":45},"http://www.leadpages.net/",{"text":1208,"type":922},{"type":996,"attrs":2837,"content":2838},{"level":998},[2839],{"text":2840,"type":922,"marks":2841},"URL shortening",[2842],{"type":1004},{"type":31,"content":2844},[2845],{"text":2846,"type":922},"For SMS, the most challenging issues with URLs are its length and character on a message. URLs that are too long will look like spam, and some devices won’t support links with specific country extensions. They’ll appear as text instead of a link.",{"type":31,"content":2848},[2849],{"text":2850,"type":922},"To avoid these complications, marketers employ what is known as a URL shortener. Online SMS services like Kudosity have built-in URL shorteners that businesses can use, which can also integrate with their own domains for better recognition and deliverability.",{"type":31,"content":2852},[2853,2855,2860],{"text":2854,"type":922},"Some carriers tend to block free URL shorteners platforms such as ",{"text":2856,"type":922,"marks":2857},"Bit.ly",[2858],{"type":1056,"attrs":2859},{"href":2826,"uuid":854,"anchor":854,"target":854,"linktype":45},{"text":2861,"type":922}," or TinyURL, so marketers are encouraged to use the built-in feature whenever possible.",{"type":996,"attrs":2863,"content":2864},{"level":1019},[2865],{"text":2866,"type":922,"marks":2867},"Link Tracking",[2868],{"type":1004},{"type":31,"content":2870},[2871],{"text":2872,"type":922},"Built-in URL shorteners create unique links for each recipient, which helps identify who clicked on a campaign. This gives considerable advantage in tracking conversions, customer segmentation, and retargeting.",{"id":1294,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1295,"copyright":17,"fieldtype":35,"meta_data":2874,"is_external_url":37},{},"lesson-7-inbound-sms-messaging","resources/guides/sms-e-course/lesson-7-inbound-sms-messaging",20,[],"af53e524-f389-4ea7-8923-56ecde51e263",[],{"name":2882,"created_at":2883,"published_at":2884,"updated_at":2885,"id":2886,"uuid":2887,"content":2888,"slug":3154,"full_slug":3155,"sort_by_date":854,"position":3156,"tag_list":3157,"is_startpage":37,"parent_id":1301,"meta_data":854,"group_id":3158,"first_published_at":1303,"release_id":854,"lang":860,"path":854,"alternates":3159,"default_full_slug":854,"translated_slugs":854},"Lesson 8: SMS Reporting","2024-04-30T02:24:00.527Z","2025-02-26T02:42:58.712Z","2025-02-26T02:42:58.738Z",5832967,"6d8d461e-cefe-42cd-a16f-a339228b3e06",{"seo":2889,"_uid":985,"date":986,"tags":2892,"image":2895,"content":2897,"category":941,"duration":1292,"component":938,"image_mobile":3152,"last_updated":17},{"_uid":982,"title":2890,"plugin":903,"og_image":904,"og_title":17,"description":2891,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"SMS Reporting","Learn the ins and outs of SMS reporting and all the techniques used to track your campaign performance and other messaging activity.",{"value":2893,"plugin":947},[2894],"Lesson 8",{"id":991,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":904,"copyright":17,"fieldtype":35,"meta_data":2896,"is_external_url":37},{},{"type":28,"content":2898},[2899,2903,2928,2935,2939,2945,2949,2993,3000,3004,3008,3040,3047,3051,3055,3061,3073,3079,3083,3087,3094,3098,3102,3134,3141,3145],{"type":31,"content":2900},[2901],{"text":2902,"type":922},"Reporting on SMS campaigns and delivery is essential to ensure effective communication, message value, and keeping your contact database clean. The primary methods of reporting are as follows:",{"type":1600,"content":2904},[2905,2911,2917,2922],{"type":1603,"content":2906},[2907],{"type":31,"content":2908},[2909],{"text":2910,"type":922},"Delivery Receipt (DLR)",{"type":1603,"content":2912},[2913],{"type":31,"content":2914},[2915],{"text":2916,"type":922},"Message Reply",{"type":1603,"content":2918},[2919],{"type":31,"content":2920},[2921],{"text":2866,"type":922},{"type":1603,"content":2923},[2924],{"type":31,"content":2925},[2926],{"text":2927,"type":922},"Unsubscribes",{"type":31,"content":2929},[2930],{"type":1012,"attrs":2931},{"id":2932,"alt":17,"src":2933,"title":17,"source":17,"copyright":17,"meta_data":2934},711819,"https://a-us.storyblok.com/f/1001817/650x650/8cce68eaeb/image-asset-17.jpeg",{},{"type":31,"content":2936},[2937],{"text":2938,"type":922},"Sample DLR log file",{"type":996,"attrs":2940,"content":2941},{"level":998},[2942],{"text":2890,"type":922,"marks":2943},[2944],{"type":1004},{"type":31,"content":2946},[2947],{"text":2948,"type":922},"Business SMS services provide a delivery receipt (DLR) report on all text messages sent. This includes:",{"type":1600,"content":2950},[2951,2957,2963,2969,2975,2981,2987],{"type":1603,"content":2952},[2953],{"type":31,"content":2954},[2955],{"text":2956,"type":922},"To",{"type":1603,"content":2958},[2959],{"type":31,"content":2960},[2961],{"text":2962,"type":922},"From",{"type":1603,"content":2964},[2965],{"type":31,"content":2966},[2967],{"text":2968,"type":922},"Date/time submitted to the carrier",{"type":1603,"content":2970},[2971],{"type":31,"content":2972},[2973],{"text":2974,"type":922},"Date/time message report completed",{"type":1603,"content":2976},[2977],{"type":31,"content":2978},[2979],{"text":2980,"type":922},"Message status",{"type":1603,"content":2982},[2983],{"type":31,"content":2984},[2985],{"text":2986,"type":922},"Message error code",{"type":1603,"content":2988},[2989],{"type":31,"content":2990},[2991],{"text":2992,"type":922},"Message ID",{"type":996,"attrs":2994,"content":2995},{"level":1019},[2996],{"text":2997,"type":922,"marks":2998},"Handset DLR vs Carrier DLR",[2999],{"type":1004},{"type":31,"content":3001},[3002],{"text":3003,"type":922},"To save money, some SS7-connected SMS companies may not provide a handset delivery receipt. Instead, they’ll provide a carrier acknowledgement, showing that a message made its way to the network. This reporting can be problematic, as you won’t get an accurate representation of actual delivery time. To alleviate this problem, make sure you ask if your online SMS service provides handset delivery receipts if this is essential to you.",{"type":31,"content":3005},[3006],{"text":3007,"type":922},"Generally speaking, the more information provided, the better. Status reports and timing vary from carrier to carrier, but the most include:",{"type":1600,"content":3009},[3010,3016,3022,3028,3034],{"type":1603,"content":3011},[3012],{"type":31,"content":3013},[3014],{"text":3015,"type":922},"Sent (Delivered to carrier network)",{"type":1603,"content":3017},[3018],{"type":31,"content":3019},[3020],{"text":3021,"type":922},"Delivered (Delivered to handset)",{"type":1603,"content":3023},[3024],{"type":31,"content":3025},[3026],{"text":3027,"type":922},"Undelivered (Number active but unavailable)",{"type":1603,"content":3029},[3030],{"type":31,"content":3031},[3032],{"text":3033,"type":922},"Rejected (Number disconnected)",{"type":1603,"content":3035},[3036],{"type":31,"content":3037},[3038],{"text":3039,"type":922},"Expired (Max delivery attempts reached)",{"type":996,"attrs":3041,"content":3042},{"level":1019},[3043],{"text":3044,"type":922,"marks":3045},"SMS replies",[3046],{"type":1004},{"type":31,"content":3048},[3049],{"text":3050,"type":922},"Another great way to gauge the success of an SMS campaign is by the replies. Recipients can reply to a message very quickly, and if you ask them to reply with a keyword, for example, you can have them receive an autoresponse, add them to a new list, or forward their details to an email.",{"type":31,"content":3052},[3053],{"text":3054,"type":922},"The volume of replies often shows the effectiveness of the SMS campaign, which make them an excellent way to report. Most good online SMS services will show you a report of replies.",{"type":996,"attrs":3056,"content":3057},{"level":1019},[3058],{"text":2866,"type":922,"marks":3059},[3060],{"type":1004},{"type":31,"content":3062},[3063,3065,3071],{"text":3064,"type":922},"It is now common practice to add links to text messages. As described in detail in ",{"text":2659,"type":922,"marks":3066},[3067],{"type":1056,"attrs":3068},{"href":3069,"uuid":2652,"anchor":854,"target":767,"linktype":18,"story":3070},"/resources/guides/sms-e-course/lesson-7-inbound-sms-messaging",{"name":2647,"id":2651,"uuid":2652,"slug":2875,"url":2876,"full_slug":2876,"_stopResolving":304},{"text":3072,"type":922},", link tracking is a great way to generate engagement and get a better idea of the quality of your messages through the volume of link hits you receive.",{"type":996,"attrs":3074,"content":3075},{"level":1019},[3076],{"text":2927,"type":922,"marks":3077},[3078],{"type":1004},{"type":31,"content":3080},[3081],{"text":3082,"type":922},"Similar to receiving SMS replies from recipients, unsubscribes or opt-outs are also a good way to gauge the performance of a campaign. Fewer opt-outs signal a higher perceived value of a service.",{"type":31,"content":3084},[3085],{"text":3086,"type":922},"Making opt-outs difficult may be tempting; however, this tactic backfires, frustrating the recipient and projects a bad brand experience. It is also more expensive to send to recipients that do not want to hear from you.",{"type":996,"attrs":3088,"content":3089},{"level":998},[3090],{"text":3091,"type":922,"marks":3092},"Common Reasons for Message Failure",[3093],{"type":1004},{"type":31,"content":3095},[3096],{"text":3097,"type":922},"With rejected messages, the most common reason is a disconnected number. On very rare occasions, a technical or network error can result in a rejected status.",{"type":31,"content":3099},[3100],{"text":3101,"type":922},"For undelivered messages, they can occur for one of many reasons:",{"type":1600,"content":3103},[3104,3110,3116,3122,3128],{"type":1603,"content":3105},[3106],{"type":31,"content":3107},[3108],{"text":3109,"type":922},"The phone is out of credit and cannot receive SMS,",{"type":1603,"content":3111},[3112],{"type":31,"content":3113},[3114],{"text":3115,"type":922},"The phone number is active but is off or out of range,",{"type":1603,"content":3117},[3118],{"type":31,"content":3119},[3120],{"text":3121,"type":922},"Active pre-paid account but SIM not in the phone,",{"type":1603,"content":3123},[3124],{"type":31,"content":3125},[3126],{"text":3127,"type":922},"Network problems, or",{"type":1603,"content":3129},[3130],{"type":31,"content":3131},[3132],{"text":3133,"type":922},"The phone is roaming overseas",{"type":996,"attrs":3135,"content":3136},{"level":998},[3137],{"text":3138,"type":922,"marks":3139},"Australian Carrier Retry Strategies",[3140],{"type":1004},{"type":31,"content":3142},[3143],{"text":3144,"type":922},"Like mentioned above, there are many reasons why a message won’t deliver, but the carrier will attempt to deliver them to the handset more than once. Here are their retry strategies:",{"type":31,"content":3146},[3147],{"type":1012,"attrs":3148},{"id":3149,"alt":17,"src":3150,"title":17,"source":17,"copyright":17,"meta_data":3151},711820,"https://a-us.storyblok.com/f/1001817/775x333/bfa552dc45/image-asset-18.jpeg",{},{"id":1294,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1295,"copyright":17,"fieldtype":35,"meta_data":3153,"is_external_url":37},{},"lesson-8-sms-reporting","resources/guides/sms-e-course/lesson-8-sms-reporting",10,[],"85663694-fb95-45dc-bd5e-9856641907b0",[],{"name":3161,"created_at":3162,"published_at":3163,"updated_at":3164,"id":3165,"uuid":3166,"content":3167,"slug":3399,"full_slug":3400,"sort_by_date":854,"position":855,"tag_list":3401,"is_startpage":37,"parent_id":1301,"meta_data":854,"group_id":3402,"first_published_at":1303,"release_id":854,"lang":860,"path":854,"alternates":3403,"default_full_slug":854,"translated_slugs":854},"Lesson 9: SMS Market Overview","2024-04-30T02:27:45.128Z","2025-07-18T06:30:23.413Z","2025-07-18T06:30:23.429Z",5832969,"0960ee92-f067-49bc-8c12-2d558479acdf",{"seo":3168,"_uid":985,"date":986,"tags":3171,"image":3174,"content":3176,"category":941,"duration":1292,"component":938,"image_mobile":3397,"last_updated":17},{"_uid":982,"title":3169,"plugin":903,"og_image":904,"og_title":17,"description":3170,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"SMS Market Overview","Understand the prospects of the A2P SMS industry and how to identify which industries can benefit from SMS-based solutions.",{"value":3172,"plugin":947},[3173],"Lesson 9",{"id":991,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":904,"copyright":17,"fieldtype":35,"meta_data":3175,"is_external_url":37},{},{"type":28,"content":3177},[3178,3185,3189,3291,3295,3302,3320,3324,3331,3335,3339,3346,3350,3357,3361,3368,3372,3387,3391],{"type":996,"attrs":3179,"content":3180},{"level":998},[3181],{"text":3182,"type":922,"marks":3183},"SMS Solutions",[3184],{"type":1004},{"type":31,"content":3186},[3187],{"text":3188,"type":922},"Here are the most commonly used SMS solutions:",{"type":1600,"content":3190},[3191,3197,3202,3207,3213,3219,3225,3231,3237,3243,3249,3255,3261,3267,3273,3279,3285],{"type":1603,"content":3192},[3193],{"type":31,"content":3194},[3195],{"text":3196,"type":922},"SMS Marketing",{"type":1603,"content":3198},[3199],{"type":31,"content":3200},[3201],{"text":2045,"type":922},{"type":1603,"content":3203},[3204],{"type":31,"content":3205},[3206],{"text":342,"type":922},{"type":1603,"content":3208},[3209],{"type":31,"content":3210},[3211],{"text":3212,"type":922},"Email to SMS",{"type":1603,"content":3214},[3215],{"type":31,"content":3216},[3217],{"text":3218,"type":922},"2 Way SMS",{"type":1603,"content":3220},[3221],{"type":31,"content":3222},[3223],{"text":3224,"type":922},"SMS Reminders",{"type":1603,"content":3226},[3227],{"type":31,"content":3228},[3229],{"text":3230,"type":922},"Security & Identification",{"type":1603,"content":3232},[3233],{"type":31,"content":3234},[3235],{"text":3236,"type":922},"Billing & Collections",{"type":1603,"content":3238},[3239],{"type":31,"content":3240},[3241],{"text":3242,"type":922},"Event Management",{"type":1603,"content":3244},[3245],{"type":31,"content":3246},[3247],{"text":3248,"type":922},"Ordering and Delivery Notifications",{"type":1603,"content":3250},[3251],{"type":31,"content":3252},[3253],{"text":3254,"type":922},"SMS Alerts",{"type":1603,"content":3256},[3257],{"type":31,"content":3258},[3259],{"text":3260,"type":922},"People Management",{"type":1603,"content":3262},[3263],{"type":31,"content":3264},[3265],{"text":3266,"type":922},"Sales & Marketing Automation",{"type":1603,"content":3268},[3269],{"type":31,"content":3270},[3271],{"text":3272,"type":922},"Customer Support, Surveys, and Feedback",{"type":1603,"content":3274},[3275],{"type":31,"content":3276},[3277],{"text":3278,"type":922},"SMS Competitions",{"type":1603,"content":3280},[3281],{"type":31,"content":3282},[3283],{"text":3284,"type":922},"Information Services",{"type":1603,"content":3286},[3287],{"type":31,"content":3288},[3289],{"text":3290,"type":922},"SMS Donations",{"type":31,"content":3292},[3293],{"text":3294,"type":922},"Online SMS services are very flexible, and many industries can integrate it any all areas of the business. From local bakeshops, doctors, financial services, to global celebrities, they can all take advantage.",{"type":996,"attrs":3296,"content":3297},{"level":998},[3298],{"text":3299,"type":922,"marks":3300},"The Future of the SMS Market",[3301],{"type":1004},{"type":31,"content":3303},[3304,3306,3318],{"text":3305,"type":922},"The perceived cost of SMS is high, and many people tout its demise due to the popularity of cloud-based chat services like WhatsApp. These misconceptions are rebuked in this ",{"text":3307,"type":922,"marks":3308},"Rise of SMS Marketing article",[3309],{"type":1056,"attrs":3310},{"href":3311,"uuid":3312,"anchor":854,"target":767,"linktype":18,"story":3313},"/resources/articles/the-rise-of-sms-marketing","b88340fd-2f35-4b39-b8af-7c22a0e3dfd0",{"name":3314,"id":3315,"uuid":3312,"slug":3316,"url":3317,"full_slug":3317,"_stopResolving":304},"The Rise of SMS Marketing",70145601020011,"the-rise-of-sms-marketing","resources/articles/the-rise-of-sms-marketing",{"text":3319,"type":922},". Plus, external applications like WhatsApp also cannot be accessed in a programmatic manner.",{"type":31,"content":3321},[3322],{"text":3323,"type":922},"Since recipients have moved towards using these free messaging applications for social clutter, this given text messaging the opportunity to be a reliable filter. SMS messages have an open rate of close to 98%, simply because recipients need to see a snippet of the message before they are able to delete it.",{"type":996,"attrs":3325,"content":3326},{"level":1019},[3327],{"text":3328,"type":922,"marks":3329},"SMS is Infrastructure",[3330],{"type":1004},{"type":31,"content":3332},[3333],{"text":3334,"type":922},"SMS operates over the same wireless protocol as mobile phone calls. Text messaging does not need a separate app or internet connection to operate. If recipients are data capped or in blackout areas, the SMS will still go through, where internet protocols will not.",{"type":31,"content":3336},[3337],{"text":3338,"type":922},"All mobile devices have SMS technology built into them. It is not confined to a limited audience like Apple or Android users. Messages can be delivered to any mobile phone at any given time.",{"type":996,"attrs":3340,"content":3341},{"level":1019},[3342],{"text":3343,"type":922,"marks":3344},"Pre-installed on all Mobile Phones",[3345],{"type":1004},{"type":31,"content":3347},[3348],{"text":3349,"type":922},"Every time you ask a user to interact with a campaign, naturally a percentage of the audience is lost. Modern-day campaigns ask users to search for, download and install their applications before reaching their end goal. By the time the core message is imparted, the user is likely lost from frustration. Receiving an SMS is effortless. It is reliable and always read.",{"type":996,"attrs":3351,"content":3352},{"level":1019},[3353],{"text":3354,"type":922,"marks":3355},"Near 100% read rate, respected communication",[3356],{"type":1004},{"type":31,"content":3358},[3359],{"text":3360,"type":922},"Currently, there is a flood of free messaging apps saturating the market. Since these applications are free, your recipient’s inbox starts to fill up with noise, daily jargon, and clutter. This does not create an ideal circumstance for sending promotional messages.",{"type":996,"attrs":3362,"content":3363},{"level":998},[3364],{"text":3365,"type":922,"marks":3366},"Evolving as a technology",[3367],{"type":1004},{"type":31,"content":3369},[3370],{"text":3371,"type":922},"Don’t think of the SMS message as the end, think of it as the beginning. It is the most successful and responsive communication method for a reason.",{"type":31,"content":3373},[3374,3376,3385],{"text":3375,"type":922},"Technology is evolving, with advancements like link tracking to responsive mobile landing pages for rich marketing experiences. Companies like Google are heavily investing in ",{"text":3377,"type":922,"marks":3378},"Rich Communication Services (RCS)",[3379],{"type":1056,"attrs":3380},{"href":3381,"uuid":300,"anchor":854,"target":767,"linktype":18,"story":3382},"/products/messaging/rcs",{"name":303,"id":3383,"uuid":300,"slug":3384,"url":301,"full_slug":301,"_stopResolving":304},10330781,"rcs",{"text":3386,"type":922}," along with global carriers.",{"type":31,"content":3388},[3389],{"text":3390,"type":922},"RCS is an enhanced version of SMS which will allow video transfers, file sharing, instant group chats, IP voice calling, screen sharing, message delivery tracking, real-time tracking to see when the user is typing, and more.",{"type":31,"content":3392},[3393,3395],{"type":3394},"hard_break",{"text":3396,"type":922},"Global A2P SMS volumes, even in its current form, are growing at an astonishing rate. While the advent of web-based P2P services has eroded that market somewhat, the overall messaging volumes continue to increase. With all this in mind, there is a high level of general confidence in the A2P SMS industry and its future.",{"id":1294,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1295,"copyright":17,"fieldtype":35,"meta_data":3398,"is_external_url":37},{},"lesson-9-sms-market-overview","resources/guides/sms-e-course/lesson-9-sms-market-overview",[],"b0875ee5-67d9-4966-a01e-c14328fcbf51",[],1778563126501]