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public, s-maxage=604800, stale-if-error=3600","keep-alive","gzip","application/json; charset=utf-8","Mon, 11 May 2026 05:30:12 GMT","W/\"72ba907a1d69eeebfc5ac2a1e8ef2c3b\"","strict-origin-when-cross-origin","5.822.3","nginx/1.29.1","max-age=31536000","chunked","Origin,Accept-Encoding, Origin","1.1 e3b7adb90a75b52117d9b6715b5221bc.cloudfront.net (CloudFront)","qzSxPxEQrHiBowbaLOBzZm8B9bcemTYoalxy8_bJ2PPP6J36aod3CQ==","CMH68-P3","Hit from cloudfront","nosniff","SAMEORIGIN","none","398dcb72-9a78-4225-a315-ee4fce09cd55","0.020727","0",{"data":891,"headers":1564},{"story":892,"cv":863,"rels":1562,"links":1563},{"name":893,"created_at":894,"published_at":895,"updated_at":896,"id":897,"uuid":898,"content":899,"slug":1555,"full_slug":1556,"sort_by_date":854,"position":1557,"tag_list":1558,"is_startpage":37,"parent_id":1559,"meta_data":854,"group_id":1560,"first_published_at":895,"release_id":854,"lang":860,"path":854,"alternates":1561,"default_full_slug":854,"translated_slugs":854},"Guide: How to design the perfect MMS","2026-04-23T06:05:32.600Z","2026-04-23T06:05:32.730Z","2026-04-23T06:05:32.744Z",168897464784761,"8ca6b469-11a4-4b60-87ef-43dd03dc40d9",{"seo":900,"_uid":905,"date":906,"tags":907,"image":911,"title":915,"content":916,"category":909,"duration":1548,"component":1549,"categories":1550,"description":1552,"image_mobile":1553,"last_updated":17},{"_uid":901,"title":902,"plugin":903,"og_image":17,"og_title":17,"description":904,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"dc39c5cd-58f7-4dbf-9722-d5dfee2ab9e3","Guide: How to design the perfect MMS | Kudosity Australia","seo_metatags","An MMS (Multimedia Messaging Service) is a visual version of an SMS, and there are many reasons why businesses love using them.","935f41ac-f500-4795-b407-275819551257","2024-04-02 12:00",{"value":908,"plugin":910},[909],"Guide","storyblok-tags",{"id":912,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":913,"copyright":17,"fieldtype":35,"meta_data":914,"is_external_url":37},794628,"https://a-us.storyblok.com/f/1001817/1200x600/a7065de1a6/how-to-design-the-perfect-mms_1200x600.jpg",{},"A simpler, more engaging messaging experience",{"type":28,"content":917},[918,939,946,947,1007,1011,1012,1019,1029,1033,1034,1085,1090,1094,1098,1102,1106,1110,1114,1118,1122,1139,1144,1148,1152,1156,1160,1164,1168,1172,1176,1180,1184,1188,1192,1196,1206,1213,1229,1233,1239,1243,1258,1262,1288,1292,1300,1308,1312,1316,1336,1340,1343,1347,1356,1364,1368,1370,1378,1382,1395,1399,1403,1411,1415,1435,1439,1446,1450,1456,1480,1486,1506,1517,1524,1528],{"type":31,"content":919},[920,928,934],{"text":921,"type":922,"marks":923},"An ","text",[924],{"type":925,"attrs":926},"textStyle",{"color":927},"rgb(61, 84, 93)",{"text":59,"type":922,"marks":929},[930,932],{"type":931},"bold",{"type":925,"attrs":933},{"color":927},{"text":935,"type":922,"marks":936}," (Multimedia Messaging Service) is a visual version of an SMS, and there are many reasons why businesses love using them.",[937],{"type":925,"attrs":938},{"color":927},{"type":31,"content":940},[941],{"text":942,"type":922,"marks":943},"A typical MMS marketing campaign has a:",[944],{"type":925,"attrs":945},{"color":927},{"type":31},{"type":948,"attrs":949,"content":951},"ordered_list",{"order":950},1,[952,962,971,980,989,998],{"type":953,"content":954},"list_item",[955],{"type":31,"content":956},[957],{"text":958,"type":922,"marks":959},"Subject Line (20 characters)",[960],{"type":925,"attrs":961},{"color":927},{"type":953,"content":963},[964],{"type":31,"content":965},[966],{"text":967,"type":922,"marks":968},"Message text (1,000 characters)",[969],{"type":925,"attrs":970},{"color":927},{"type":953,"content":972},[973],{"type":31,"content":974},[975],{"text":976,"type":922,"marks":977},"Multimedia creative (MP3, MP4/MPEG4, PNG, JPG, JPEG, or GIF under 450 KB)",[978],{"type":925,"attrs":979},{"color":927},{"type":953,"content":981},[982],{"type":31,"content":983},[984],{"text":985,"type":922,"marks":986},"Call-to-action",[987],{"type":925,"attrs":988},{"color":927},{"type":953,"content":990},[991],{"type":31,"content":992},[993],{"text":994,"type":922,"marks":995},"Website link",[996],{"type":925,"attrs":997},{"color":927},{"type":953,"content":999},[1000],{"type":31,"content":1001},[1002],{"text":1003,"type":922,"marks":1004},"Unsubscribe option (mandatory)",[1005],{"type":925,"attrs":1006},{"color":927},{"type":31,"content":1008},[1009],{"text":1010,"type":922},"In some cases, SMS marketing might be better for what you’re trying to accomplish. However, if you’re looking for MMS marketing campaign tips, then this guide is for you. Let’s get started.",{"type":31},{"type":1013,"attrs":1014,"content":1016},"heading",{"level":1015},2,[1017],{"text":1018,"type":922},"1) Create a strong subject line",{"type":31,"content":1020},[1021,1027],{"type":1022,"attrs":1023},"image",{"id":1024,"alt":17,"src":1025,"title":17,"source":17,"copyright":17,"meta_data":1026},766864,"https://a-us.storyblok.com/f/1001817/1106x607/b37344fbad/01_guide_how-to-design-the-perfect-mms.jpg",{},{"text":1028,"type":922},"One of the first things that your recipients will see is the subject line, and that’s why it’s one of the most important details to get right. It appears in bold has a limit of 20 characters, so we recommend that you use a strong call-to-action, a promotion, is a good way of getting the recipient to engage.",{"type":31,"content":1030},[1031],{"text":1032,"type":922},"Here are some successful subject line examples:",{"type":31},{"type":948,"attrs":1035,"content":1036},{"order":950},[1037,1043,1049,1055,1061,1067,1073,1079],{"type":953,"content":1038},[1039],{"type":31,"content":1040},[1041],{"text":1042,"type":922},"Win a free trip (17 characters)",{"type":953,"content":1044},[1045],{"type":31,"content":1046},[1047],{"text":1048,"type":922},"30% off Winter Sale (18 characters)",{"type":953,"content":1050},[1051],{"type":31,"content":1052},[1053],{"text":1054,"type":922},"Buy 1, Get 1 Free (16 characters)",{"type":953,"content":1056},[1057],{"type":31,"content":1058},[1059],{"text":1060,"type":922},"Don’t miss this (15 characters)",{"type":953,"content":1062},[1063],{"type":31,"content":1064},[1065],{"text":1066,"type":922},"It’s Happy Hour (18 characters)",{"type":953,"content":1068},[1069],{"type":31,"content":1070},[1071],{"text":1072,"type":922},"Exclusive VIP Invite (20 characters)",{"type":953,"content":1074},[1075],{"type":31,"content":1076},[1077],{"text":1078,"type":922},"You’re invited (14 characters)",{"type":953,"content":1080},[1081],{"type":31,"content":1082},[1083],{"text":1084,"type":922},"Here’s your gift (16 characters)",{"type":1013,"attrs":1086,"content":1087},{"level":1015},[1088],{"text":1089,"type":922},"2) Craft a strong message",{"type":31,"content":1091},[1092],{"text":1093,"type":922},"MMS message text has a 1,000 character limit.",{"type":31,"content":1095},[1096],{"text":1097,"type":922},"Even with so much flexibility, we recommend that you stay under 320 characters. Long copy reduces the visibility of your multimedia file and your audience are less likely to read a wall of text. ",{"type":31,"content":1099},[1100],{"text":1101,"type":922},"Many SMS campaigns stay within the 160-character limit and are highly effective. This highlights the importance of concise messaging.",{"type":31,"content":1103},[1104],{"text":1105,"type":922},"Here’s what you should include in the message:",{"type":31,"content":1107},[1108],{"text":1109,"type":922},"A strong offer: MMS marketing is immediate. It’s perceived as a more value-driven version of an SMS, which means you should offer a much larger incentive. A \"30% discount available for a limited time\" will be more effective than simply stating \"Sale on now\".",{"type":31,"content":1111},[1112],{"text":1113,"type":922},"An expiration (if applicable): Try adding a promo code cap or a 24-hour expiry. This increases the level of urgency.",{"type":31,"content":1115},[1116],{"text":1117,"type":922},"A unique link to a website (if applicable): We offer tracked links to report click-through rates and to segment those who clicked. Make sure you take them to a mobile-optimised landing page.",{"type":31,"content":1119},[1120],{"text":1121,"type":922},"An opt-out mechanism (mandatory): All MMS marketing services allow you to set a custom URL opt-out. This gives you the opportunity to prevent an opt-out by providing an additional incentive or to get more feedback on why your customer is unsubscribing.",{"type":1123,"content":1124},"blockquote",[1125],{"type":31,"content":1126},[1127,1134],{"text":1128,"type":922,"marks":1129},"Tip:",[1130,1131],{"type":931},{"type":925,"attrs":1132},{"color":1133},"#3B0066",{"text":1135,"type":922,"marks":1136}," You can also shorten your body copy by placing content directly into your multimedia file.",[1137],{"type":925,"attrs":1138},{"color":1133},{"type":1013,"attrs":1140,"content":1141},{"level":1015},[1142],{"text":1143,"type":922},"3) Add a multimedia creative",{"type":31,"content":1145},[1146],{"text":1147,"type":922},"We support a range of file types: MP3, MP4/MPEG4, PNG, JPG, JPEG, or GIF, meaning that you can send audio files, videos, images, and animated GIFs.",{"type":31,"content":1149},[1150],{"text":1151,"type":922},"What you send depends on the number of creative resources you have and what you’re trying to accomplish. Keep in mind that your file must be under 450 KB.",{"type":31,"content":1153},[1154],{"text":1155,"type":922},"Videos",{"type":31,"content":1157},[1158],{"text":1159,"type":922},"Videos are a great way to tell a story and communicate a lot of information in a few short seconds.",{"type":31,"content":1161},[1162],{"text":1163,"type":922},"The video formats we support are MP4 and MPEG4. Alternatively, you can send an animated GIF in place of a video.",{"type":31,"content":1165},[1166],{"text":1167,"type":922},"Animated GIFs",{"type":31,"content":1169},[1170],{"text":1171,"type":922},"Animated GIFs are similar to videos but don’t have sound.",{"type":31,"content":1173},[1174],{"text":1175,"type":922},"Though GIFs don’t nearly have the same quality and expressiveness as a video, some may choose to send a GIF because of its auto-looping feature and they are easier to export under the size limit.",{"type":31,"content":1177},[1178],{"text":1179,"type":922},"GIFs capture attention better than images but take longer to create and are bigger in size.",{"type":31,"content":1181},[1182],{"text":1183,"type":922},"Images",{"type":31,"content":1185},[1186],{"text":1187,"type":922},"Images are the bread and butter of MMS.",{"type":31,"content":1189},[1190],{"text":1191,"type":922},"If time and quality is important, we recommend that you send a regular image rather than a video or animated GIF.",{"type":31,"content":1193},[1194],{"text":1195,"type":922},"Let’s look at an example of an image and animated GIF to help you decide:",{"type":31,"content":1197},[1198],{"text":1199,"type":922,"marks":1200},"Dimensions: 640x1138px",[1201,1203],{"type":1202},"italic",{"type":925,"attrs":1204},{"color":1205},"rgb(87, 87, 87)",{"type":31,"content":1207},[1208],{"type":1022,"attrs":1209},{"id":1210,"alt":17,"src":1211,"title":17,"source":17,"copyright":17,"meta_data":1212},766867,"https://a-us.storyblok.com/f/1001817/600x1068/3626ec4bb4/mmsstaticimageexample.jpg",{},{"type":31,"content":1214},[1215,1220,1225],{"text":1216,"type":922,"marks":1217},"Dimensions: 480x720px",[1218],{"type":925,"attrs":1219},{"color":1205},{"type":1022,"attrs":1221},{"id":1222,"alt":17,"src":1223,"title":17,"source":17,"copyright":17,"meta_data":1224},766866,"https://a-us.storyblok.com/f/1001817/480x720/aac8cc6719/retail-fade.gif",{},{"text":1226,"type":922,"marks":1227},"4) Design a creative (image / GIFs)",[1228],{"type":931},{"type":31,"content":1230},[1231],{"text":1232,"type":922},"If you’re looking for graphic design tips for an image or animated GIF, read on.",{"type":31,"content":1234},[1235],{"text":1236,"type":922,"marks":1237},"First, you need to choose the right dimensions:",[1238],{"type":931},{"type":31,"content":1240},[1241],{"text":1242,"type":922},"We recommend:",{"type":1244,"content":1245},"bullet_list",[1246,1252],{"type":953,"content":1247},[1248],{"type":31,"content":1249},[1250],{"text":1251,"type":922},"480px by 480px",{"type":953,"content":1253},[1254],{"type":31,"content":1255},[1256],{"text":1257,"type":922},"640px by 640px",{"type":31,"content":1259},[1260],{"text":1261,"type":922},"Other sizes you can experiment with:",{"type":1244,"content":1263},[1264,1270,1276,1282],{"type":953,"content":1265},[1266],{"type":31,"content":1267},[1268],{"text":1269,"type":922},"480 x 640 px",{"type":953,"content":1271},[1272],{"type":31,"content":1273},[1274],{"text":1275,"type":922},"480 x 720 px",{"type":953,"content":1277},[1278],{"type":31,"content":1279},[1280],{"text":1281,"type":922},"640px by 1138px",{"type":953,"content":1283},[1284],{"type":31,"content":1285},[1286],{"text":1287,"type":922},"1080px by 1920px",{"type":31,"content":1289},[1290],{"text":1291,"type":922},"In preview mode, tall creatives appear smaller than its square counterpart because of the width and height ratio of the messaging apps, so make the important text large for legibility. Different devices like iOS and Android changes how your MMS appears too.",{"type":31,"content":1293},[1294,1298],{"text":1295,"type":922,"marks":1296},"Design your masterpiece:",[1297],{"type":931},{"text":1299,"type":922}," Now that you have a file dimension and size in mind, let’s look at what makes a great design. In some cases, an image without text will suffice, but if you plan to add text or to create your own graphic, follow the rules below.",{"type":31,"content":1301},[1302,1306],{"text":1303,"type":922,"marks":1304},"Hierarchy:",[1305],{"type":1202},{"text":1307,"type":922}," Hierarchy can help you determine what your customers should be looking at in your creative first, second and everything following.",{"type":31,"content":1309},[1310],{"text":1311,"type":922},"Since we read from top to bottom, your most important elements should generally be at the top.",{"type":31,"content":1313},[1314],{"text":1315,"type":922},"In this example, we have 3 main elements:",{"type":1244,"content":1317},[1318,1324,1330],{"type":953,"content":1319},[1320],{"type":31,"content":1321},[1322],{"text":1323,"type":922},"Title",{"type":953,"content":1325},[1326],{"type":31,"content":1327},[1328],{"text":1329,"type":922},"Description",{"type":953,"content":1331},[1332],{"type":31,"content":1333},[1334],{"text":1335,"type":922},"Graphic",{"type":31,"content":1337},[1338],{"text":1339,"type":922},"Your eyes should naturally be drawn to the title, then the graphic, and then the description. For others, they might be drawn to the graphic, then the title, and then the description. This is perfectly normal.",{"type":31,"content":1341},[1342],{"text":1199,"type":922},{"type":31,"content":1344},[1345],{"text":1346,"type":922},"The goal is to ensure that your eyes aren’t drawn to several different elements or directions at the same time. If you don’t feel confused about what to look at first, then you’ve created a strong hierarchy.",{"type":1123,"content":1348},[1349],{"type":31,"content":1350},[1351,1354],{"text":1128,"type":922,"marks":1352},[1353],{"type":931},{"text":1355,"type":922}," Squint and look at your design. Your eyes will be pulled to the element with the most weight.",{"type":31,"content":1357},[1358,1362],{"text":1359,"type":922,"marks":1360},"White space:",[1361],{"type":1202},{"text":1363,"type":922}," This is the space between the text, graphics, and imagery in your design. It provides visual breathing room for your eyes and helps you process the elements of your design quickly and efficiently. It goes hand in hand with hierarchy.",{"type":31,"content":1365},[1366],{"text":1367,"type":922},"The example above has plenty of white space between the text and graphics.",{"type":1369},"horizontal_rule",{"type":31,"content":1371},[1372,1376],{"text":1373,"type":922,"marks":1374},"Fonts:",[1375],{"type":1202},{"text":1377,"type":922}," Choose fonts that are easy to read, especially when the creative appears on a small screen.",{"type":31,"content":1379},[1380],{"text":1381,"type":922},"Script and italic fonts are the hardest to read and shouldn’t be used for paragraph copy, but can be great for big titles and headlines.",{"type":31,"content":1383},[1384,1386,1393],{"text":1385,"type":922},"For most intents and purposes, a sans-serif or serif font is the best bet. Check out ",{"text":1387,"type":922,"marks":1388},"Google Fonts",[1389],{"type":1390,"attrs":1391},"link",{"href":1392,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://fonts.google.com/",{"text":1394,"type":922}," for a wide variety of copy-friendly fonts; it’s free.",{"type":31,"content":1396},[1397],{"text":1398,"type":922},"Dimensions: 640x640px",{"type":31,"content":1400},[1401],{"text":1402,"type":922},"In this example, a script font is used for the title, and a sans-serif font is used for the rest. If the fonts were reversed, the additional details on the bottom right corner would be frustrating if not impossible to read.",{"type":31,"content":1404},[1405,1409],{"text":1406,"type":922,"marks":1407},"Colour:",[1408],{"type":1202},{"text":1410,"type":922}," A nicely coloured creative grabs attention, and sparks emotional reactions.",{"type":31,"content":1412},[1413],{"text":1414,"type":922},"For example:",{"type":1244,"content":1416},[1417,1423,1429],{"type":953,"content":1418},[1419],{"type":31,"content":1420},[1421],{"text":1422,"type":922},"Blue - trusting, dependable, and strong",{"type":953,"content":1424},[1425],{"type":31,"content":1426},[1427],{"text":1428,"type":922},"Red - exciting, bold, and youthful",{"type":953,"content":1430},[1431],{"type":31,"content":1432},[1433],{"text":1434,"type":922},"Yellow - optimistic, clear, and warm",{"type":31,"content":1436},[1437],{"text":1438,"type":922},"Depending on the age and gender of your customers, they may prefer certain colours over others. 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to use UTM parameters to track traffic from your SMS campaigns","2026-04-23T06:05:27.746Z","2026-04-23T06:05:27.793Z","2026-04-23T06:05:27.807Z",168897444906872,"dfbe8941-28fb-4293-8144-d0e6b3ba00bc",{"seo":2611,"_uid":905,"date":2614,"tags":2615,"image":2623,"content":2627,"category":1551,"duration":3015,"component":1549,"categories":3016,"image_mobile":3017,"last_updated":3021},{"_uid":901,"title":2612,"plugin":903,"og_image":17,"og_title":17,"description":2613,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"How to track SMS campaign traffic with UTM Parameters | Kudosity Australia","As a marketer, you’re using many different tools everyday to reach your customers and to sell your products and services. But with all that time and effort to prepare and launch your campaigns, how are you tracking what’s generating the most traffic and conversions?","2018-05-22 00:00",{"value":2616,"plugin":910},[2617,2618,2619,2620,2621,2622],"Google Analytics","Heap Analytics","Marketing Tools","SMS Marketing","UTM Parameters","URL Tracking",{"id":2624,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2625,"copyright":17,"fieldtype":35,"meta_data":2626,"is_private":37,"is_external_url":37},784299,"https://a-us.storyblok.com/f/1001817/750x500/863a26fd96/utm-parameters-desk-bnr.png",{},{"type":28,"content":2628},[2629,2632,2636,2640,2641,2648,2652,2658,2676,2680,2700,2701,2708,2712,2716,2806,2813,2891,2897,2901,2907,2913,2925,2926,2933,2937,2941,2945,2946,2977,2978,2985,2995],{"type":31,"content":2630},[2631],{"text":2613,"type":922},{"type":31,"content":2633},[2634],{"text":2635,"type":922},"Among your tweets, blog posts, email campaigns, online ads, and other forms of marketing, a couple of these are probably generating the most results, and the others may be wasting your time, energy, and budget.",{"type":31,"content":2637},[2638],{"text":2639,"type":922},"To help you track the success of your campaigns, consider using the Urchin Tracking Module (UTM) parameters.",{"type":31},{"type":1013,"attrs":2642,"content":2643},{"level":1015},[2644],{"text":2645,"type":922,"marks":2646},"What are UTM parameters?",[2647],{"type":931},{"type":31,"content":2649},[2650],{"text":2651,"type":922},"If you’re often online, chances are you’ve seen a URL like this:",{"type":31,"content":2653},[2654],{"text":2655,"type":922,"marks":2656},"https://example.com/health/products/?utm_source=news4&utm_medium=email&utm_campaign=spring-summer",[2657],{"type":1202},{"type":31,"content":2659},[2660,2662,2667,2669,2674],{"text":2661,"type":922},"The odd-looking parts after the question mark are the UTM parameters. Analytics tools (e.g. ",{"text":2617,"type":922,"marks":2663},[2664],{"type":1390,"attrs":2665},{"href":2666,"uuid":854,"anchor":854,"target":854,"linktype":45},"https://www.google.com/analytics/",{"text":2668,"type":922}," and ",{"text":2618,"type":922,"marks":2670},[2671],{"type":1390,"attrs":2672},{"href":2673,"uuid":854,"anchor":854,"target":767,"linktype":45},"https://www.heap.io/",{"text":2675,"type":922},") automatically organise them in your dashboard so you can see exactly where your visitors are from. For example, you can track how much traffic came from a specific Facebook post instead of Facebook in general.",{"type":31,"content":2677},[2678],{"text":2679,"type":922},"It can also help you answer questions like:",{"type":1244,"content":2681},[2682,2688,2694],{"type":953,"content":2683},[2684],{"type":31,"content":2685},[2686],{"text":2687,"type":922},"“Which tweet drove the most traffic?”",{"type":953,"content":2689},[2690],{"type":31,"content":2691},[2692],{"text":2693,"type":922},"“Which email campaign generated the most traffic?”",{"type":953,"content":2695},[2696],{"type":31,"content":2697},[2698],{"text":2699,"type":922},"“Which call to action generated the most sales?”",{"type":31},{"type":1013,"attrs":2702,"content":2703},{"level":1015},[2704],{"text":2705,"type":922,"marks":2706},"How to create UTM parameters",[2707],{"type":931},{"type":31,"content":2709},[2710],{"text":2711,"type":922},"It may look a little daunting at first but they’re very straightforward once you break it down. You simply add the parameters to the end of any of your URLs either by typing it in manually or with an online tool.",{"type":31,"content":2713},[2714],{"text":2715,"type":922},"There are 5 types of parameters:",{"type":1244,"content":2717},[2718,2737,2754,2771,2789],{"type":953,"content":2719},[2720],{"type":31,"content":2721},[2722,2726,2731,2735],{"text":2723,"type":922,"marks":2724},"utm_source ",[2725],{"type":931},{"text":2727,"type":922,"marks":2728},"(required)",[2729,2730],{"type":931},{"type":1202},{"text":2732,"type":922,"marks":2733},":",[2734],{"type":931},{"text":2736,"type":922}," this identifies the source of a session, like Facebook, Twitter, or a newsletter. Think of this as the place where this link is seen and clicked",{"type":953,"content":2738},[2739],{"type":31,"content":2740},[2741,2745,2749,2752],{"text":2742,"type":922,"marks":2743},"utm_medium ",[2744],{"type":931},{"text":2727,"type":922,"marks":2746},[2747,2748],{"type":931},{"type":1202},{"text":2732,"type":922,"marks":2750},[2751],{"type":931},{"text":2753,"type":922}," this identifies the medium of a session, like email, social, and cpc. Think of this as the category",{"type":953,"content":2755},[2756],{"type":31,"content":2757},[2758,2762,2766,2769],{"text":2759,"type":922,"marks":2760},"utm_campaign ",[2761],{"type":931},{"text":2727,"type":922,"marks":2763},[2764,2765],{"type":931},{"type":1202},{"text":2732,"type":922,"marks":2767},[2768],{"type":931},{"text":2770,"type":922}," this identifies the campaign you’re promoting, like a seasonal sale or new product promotion",{"type":953,"content":2772},[2773],{"type":31,"content":2774},[2775,2779,2784,2787],{"text":2776,"type":922,"marks":2777},"utm_term ",[2778],{"type":931},{"text":2780,"type":922,"marks":2781},"(optional)",[2782,2783],{"type":931},{"type":1202},{"text":2732,"type":922,"marks":2785},[2786],{"type":931},{"text":2788,"type":922}," this is used for paid search campaigns, which helps identify the keywords that brought in the session",{"type":953,"content":2790},[2791],{"type":31,"content":2792},[2793,2797,2801,2804],{"text":2794,"type":922,"marks":2795},"utm_content ",[2796],{"type":931},{"text":2780,"type":922,"marks":2798},[2799,2800],{"type":931},{"type":1202},{"text":2732,"type":922,"marks":2802},[2803],{"type":931},{"text":2805,"type":922}," this is used for A/B testing and for granularity, which helps you track different call to actions on your landing page",{"type":31,"content":2807},[2808],{"text":2809,"type":922,"marks":2810},"To help you plan your parameters, we recommend using a table. Keep in mind that you can name your parameters anything you’d like, but it’s a best practice to name them in such a way that anyone can understand.",[2811],{"type":925,"attrs":2812},{"color":927},{"type":2814,"attrs":2815},"blok",{"id":2816,"body":2817},"9b9fe6e2-805c-4710-ab53-4cee2b7e9151",[2818],{"_uid":2819,"table":2820,"title":17,"component":2890,"is_markdown":304},"i-e832b280-899c-42fc-8e53-37ef448bbd08",{"tbody":2821,"thead":2879,"fieldtype":2890},[2822,2836,2846,2857,2868],{"_uid":2823,"body":2824,"component":2835},"16e8af26-dec2-491d-b838-fa97ef209f0b",[2825,2829,2832],{"_uid":2826,"value":2827,"component":2828},"bb661c4c-50c1-41b7-baab-53fb85d773bf","sms","_table_col",{"_uid":2830,"value":2831,"component":2828},"54298e87-a19c-4e56-9025-c787e98edc55","mobile",{"_uid":2833,"value":2834,"component":2828},"8b71423f-6c4f-416b-b522-bdf712fdf752","winter-sale-2020","_table_row",{"_uid":2837,"body":2838,"component":2835},"b6d71705-cccd-4ac1-b6a4-a3cb862431ca",[2839,2842,2844],{"_uid":2840,"value":2841,"component":2828},"26987987-3303-43d4-a1f6-bfa823dfadf8","mms",{"_uid":2843,"value":2831,"component":2828},"d2f1dbe8-f223-4cd6-9ab5-e079aa36d09c",{"_uid":2845,"value":2834,"component":2828},"8f3b5786-1f23-4638-9fb0-db5cd78122f6",{"_uid":2847,"body":2848,"component":2835},"e56e9ed6-6953-4d9a-99db-6c7e4f9b2335",[2849,2852,2855],{"_uid":2850,"value":2851,"component":2828},"7ac71a52-a043-48c2-9406-0d0fd85f7276","newsletter",{"_uid":2853,"value":2854,"component":2828},"25512214-864f-4a93-bc54-8b3fe2231b01","email",{"_uid":2856,"value":2834,"component":2828},"14e211fc-680b-44d4-b0ab-35b116d82c5e",{"_uid":2858,"body":2859,"component":2835},"ee3063bc-eae8-4501-95c9-c47116ff6257",[2860,2863,2866],{"_uid":2861,"value":2862,"component":2828},"f4e1e711-a784-466f-b1cc-d92d6590a588","tweet",{"_uid":2864,"value":2865,"component":2828},"d1f76a0d-19f2-4253-85ce-bd09d97cb0dc","social",{"_uid":2867,"value":2834,"component":2828},"f8d5005e-54a7-46f8-ac66-2017c6b6e96c",{"_uid":2869,"body":2870,"component":2835},"131e1bb1-693f-4030-8b2c-a0ff99c0cf0e",[2871,2874,2877],{"_uid":2872,"value":2873,"component":2828},"c834f5cc-5433-41f7-b6ae-05c4c8ed2d21","facebook-ad",{"_uid":2875,"value":2876,"component":2828},"04802628-2911-4d5c-93b5-e1ac4bc52a09","cpc",{"_uid":2878,"value":2834,"component":2828},"19e4a94c-e7cc-4978-be2e-a09d16ca571e",[2880,2884,2887],{"_uid":2881,"value":2882,"component":2883},"c3f74f35-d586-4225-abfd-129ffccec0a7","Source","_table_head",{"_uid":2885,"value":2886,"component":2883},"00023504-76b8-4232-a5b8-1353f1b224e4","Medium",{"_uid":2888,"value":2889,"component":2883},"37060d95-9b2c-433e-99df-693f07490b4e","Campaign","table",{"type":31,"content":2892},[2893],{"text":2894,"type":922,"marks":2895},"Based on this table, your UTM parameters will look like this:",[2896],{"type":931},{"type":31,"content":2898},[2899],{"text":2900,"type":922},"?utm_source=sms&utm_medium=mobile&utm_campaign=winter-sale-2020",{"type":31,"content":2902},[2903],{"text":2904,"type":922,"marks":2905},"Attach it to the end of a website URL and you get:",[2906],{"type":931},{"type":31,"content":2908},[2909],{"text":2910,"type":922,"marks":2911},"https://www.example.com/health/product/?utm_source=sms&utm_medium=mobile&utm_campaign=winter-sale-2020",[2912],{"type":1202},{"type":31,"content":2914},[2915,2917,2923],{"text":2916,"type":922},"It’s quite a handful to type, but there are tools that can help you create them on the fly. Check out ",{"text":2918,"type":922,"marks":2919},"Google’s Campaign URL Builder",[2920],{"type":1390,"attrs":2921},{"href":2922,"uuid":854,"anchor":854,"target":854,"linktype":45},"https://ga-dev-tools.appspot.com/campaign-url-builder/",{"text":2924,"type":922},". It’s free. Excel sheets are also an excellent choice—for creating tables and concatenating your URLs with your parameters.",{"type":31},{"type":1013,"attrs":2927,"content":2928},{"level":1015},[2929],{"text":2930,"type":922,"marks":2931},"How to use UTM parameters with your SMS campaigns",[2932],{"type":931},{"type":31,"content":2934},[2935],{"text":2936,"type":922},"If UTM parameters are new to you, feel free to base your parameters off the example above. Any visitors that click the URL will automatically be tagged as SMS traffic by your analytics tool.",{"type":31,"content":2938},[2939],{"text":2940,"type":922},"This should give you some insights on how much of your traffic is from SMS. Without it, they might appear as general mobile traffic, which isn’t very useful for determining how successful your SMS campaigns are.",{"type":31,"content":2942},[2943],{"text":2944,"type":922},"If you’re concerned about the length of these URLs, don’t forget that we have a built-in URL shortener, which helps you track your click-through rate among other statistics to help you get the most out of SMS.",{"type":31},{"type":2814,"attrs":2947},{"id":2948,"body":2949},"9f59f0ce-2c59-46ee-a5f8-90ca7d7aabd6",[2950],{"_uid":2951,"color":2952,"title":2955,"component":2956,"description":2957},"i-304377cd-dcda-4497-a9aa-8a0fa1896b49",{"value":2953,"plugin":2954},"#FFB3B3","storyblok-palette","Extra Tip","alert",{"type":28,"content":2958},[2959,2965],{"type":31,"content":2960},[2961],{"text":2962,"type":922,"marks":2963},"Speed is important",[2964],{"type":931},{"type":31,"content":2966},[2967,2969,2975],{"text":2968,"type":922},"There’s nothing more frustrating than a slow-loading mobile website. An ",{"text":2970,"type":922,"marks":2971},"additional one or two second load time can significantly increase your bounce rate",[2972],{"type":1390,"attrs":2973},{"href":2974,"uuid":854,"anchor":854,"target":854,"linktype":45},"https://blog.burstsms.com.au/sms-marketing/2020/1/22/its-2020-are-your-mobile-landing-pages-optimised-for-speed/",{"text":2976,"type":922},", so make sure they’re lightning-fast.",{"type":31},{"type":1013,"attrs":2979,"content":2980},{"level":1015},[2981],{"text":2982,"type":922,"marks":2983},"How to view your results",[2984],{"type":931},{"type":31,"content":2986},[2987,2989,2993],{"text":2988,"type":922},"If you’re using Google Analytics, then head on over to ",{"text":2990,"type":922,"marks":2991},"Acquisition > Campaigns > All Campaigns",[2992],{"type":931},{"text":2994,"type":922}," to view your results. If your campaigns haven’t received any clicks, it will not be reported until it does. Sometimes, it may take up to 24 hours for the results to come in.",{"type":2814,"attrs":2996},{"id":2997,"body":2998},"05917e82-4580-41cd-8424-5c85a0b3974c",[2999],{"_uid":3000,"title":3001,"buttons":3002,"component":3008,"description":3009},"i-030fe918-4867-436c-9bd6-777b86901cff","Try our platform today",[3003],{"url":3004,"_uid":3006,"icon":3007,"label":22,"theme":23,"component":24},{"id":17,"url":3005,"linktype":45,"fieldtype":19,"cached_url":3005},"https://register.burstsms.com","416d0169-b22b-4642-b05b-e35f43602c52","false","article-cta",{"type":28,"content":3010},[3011],{"type":31,"content":3012},[3013],{"text":3014,"type":922},"If you’re not already a  customer, give our online SMS service a try with our 14-day trial. No obligations and no credit card required.","4",[1551,52],{"id":3018,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":3019,"copyright":17,"fieldtype":35,"meta_data":3020,"is_private":37,"is_external_url":37},784298,"https://a-us.storyblok.com/f/1001817/500x500/b37c871d4d/utm-parameters-mob-bnr.png",{},"2024-06-15 00:00","guide-2-how-to-use-utm-parameters-to-track-traffic-from-your-sms-campaigns","au/resources/guides/guide-2-how-to-use-utm-parameters-to-track-traffic-from-your-sms-campaigns",-10,[],"89402f29-0197-4c31-bdbe-853b14140613",[],["Reactive",3029],{"name":3030,"created_at":3031,"published_at":3032,"updated_at":3033,"id":3034,"uuid":3035,"content":3036,"slug":3330,"full_slug":3331,"sort_by_date":854,"position":855,"tag_list":3332,"is_startpage":37,"parent_id":3333,"meta_data":854,"group_id":3334,"first_published_at":3032,"release_id":854,"lang":860,"path":854,"alternates":3335,"default_full_slug":854,"translated_slugs":854},"Lesson 1: SMS Fundamentals","2026-04-23T06:05:53.598Z","2026-04-23T06:05:53.647Z","2026-04-23T06:05:53.660Z",168897550788478,"8f7230ae-b57c-4dce-a745-5924beb8c242",{"seo":3037,"_uid":3042,"date":3043,"tags":3044,"image":3047,"content":3050,"category":3325,"duration":1548,"component":1549,"image_mobile":3326,"last_updated":17},{"_uid":3038,"title":3039,"plugin":903,"og_image":3040,"og_title":17,"description":3041,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"82d7951d-3e56-40e9-8d47-5b5612f968dd","SMS Fundamentals | Kudosity Australia","https://a-us.storyblok.com/f/1001817/1200x600/e4c0f49842/guide-asset.jpeg","A brief summary and history of SMS and MMS and how it applies to business","18ef4e2a-3913-487d-bb4f-29c2a4703244","2024-04-30 12:00",{"value":3045,"plugin":910},[3046],"Lesson 1",{"id":3048,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":3040,"copyright":17,"fieldtype":35,"meta_data":3049,"is_private":37,"is_external_url":37},711746,{},{"type":28,"content":3051},[3052,3059,3063,3070,3078,3082,3086,3093,3097,3101,3113,3120,3127,3139,3143,3147,3157,3164,3171,3175,3185,3192,3199,3203,3212,3213,3220,3224,3228,3235,3247,3254,3258,3262,3269,3281,3285,3289,3296,3308,3312],{"type":1013,"attrs":3053,"content":3054},{"level":1015},[3055],{"text":3056,"type":922,"marks":3057},"The History of SMS",[3058],{"type":931},{"type":31,"content":3060},[3061],{"text":3062,"type":922},"In 1985, a German engineer named Friedhelm Hillebrand was responsible for deciding how long an SMS would be. After sitting behind his typewriter writing multiple messages, he noticed that all of his words were usually under 160 characters. Through this examination, Friedhelm concluded that 160 characters (140 bytes) would be the perfect number to send in a message. Soon after, Matti Makkonen, a Finnish engineer, would invent SMS messaging, laying the groundwork for telecom companies to integrate with phones the following year.",{"type":31,"content":3064},[3065],{"type":1022,"attrs":3066},{"id":3067,"alt":17,"src":3068,"title":17,"source":17,"copyright":17,"meta_data":3069},711771,"https://a-us.storyblok.com/f/1001817/650x600/3a2fc2761f/image-asset-1.jpeg",{},{"type":1013,"attrs":3071,"content":3073},{"level":3072},3,[3074],{"text":3075,"type":922,"marks":3076},"Nokia’s Debut",[3077],{"type":931},{"type":31,"content":3079},[3080],{"text":3081,"type":922},"Nokia debuted its first mobile phone equipped with SMS functionality one year after its invention. When SMS messaging started working cross-networks in 1999, it exploded in popularity in 2002, with over 250 billion text messages sent worldwide.",{"type":31,"content":3083},[3084],{"text":3085,"type":922},"After the year 2000, the marketing industry realised that people who were able to receive SMS could also receive marketing-based messages. Thus, A2P messaging (application-to-person) was born.",{"type":1013,"attrs":3087,"content":3088},{"level":3072},[3089],{"text":3090,"type":922,"marks":3091},"The Rapid Expansion of SMS",[3092],{"type":931},{"type":31,"content":3094},[3095],{"text":3096,"type":922},"SMS is the most widely used data application in the world, and it houses over 5.2 billion unique mobile subscribers and over 8 billion SIM connections.",{"type":31,"content":3098},[3099],{"text":3100,"type":922},"Usage of SMS varies internationally, but its flexibility has come a long way. From notifications, reminders, alerts, and survey interaction, the humble SMS offers a slew of fantastic options.",{"type":31,"content":3102},[3103,3105,3111],{"text":3104,"type":922},"Although WhatsApp, Facebook Messenger, Line, and other popular internet-based apps lead peer-to-peer messaging, SMS still holds the title for being the most ubiquitous. Every mobile phone in the world is capable of receiving SMS, and the ",{"text":3106,"type":922,"marks":3107},"A2P market is still growing at a steady rate",[3108],{"type":1390,"attrs":3109},{"href":3110,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://www.benzinga.com/pressreleases/20/02/ab15266483/a2p-sms-market-2020-receives-a-rapid-boost-in-economy-due-to-high-emerging-demands-by-forecast-to",{"text":3112,"type":922}," because of this.",{"type":31,"content":3114},[3115],{"type":1022,"attrs":3116},{"id":3117,"alt":17,"src":3118,"title":17,"source":17,"copyright":17,"meta_data":3119},711775,"https://a-us.storyblok.com/f/1001817/1200x600/ddc131a94d/34-blog.png",{},{"type":1013,"attrs":3121,"content":3122},{"level":1015},[3123],{"text":3124,"type":922,"marks":3125},"160 Characters is All You Need",[3126],{"type":931},{"type":31,"content":3128},[3129,3131,3137],{"text":3130,"type":922},"The continued longevity and success of SMS, along with the popularity of services like Twitter, are an indication of how a",{"text":3132,"type":922,"marks":3133}," limited number of characters",[3134],{"type":1390,"attrs":3135},{"href":3136,"uuid":854,"anchor":854,"target":214,"linktype":45},"http://latimesblogs.latimes.com/technology/2009/05/invented-text-messaging.html",{"text":3138,"type":922}," makes people more likely to read. People today are able to digest a short message with a single glance, reducing the time and commitment needed to understand information, which produces a staggering 98% open rate.",{"type":31,"content":3140},[3141],{"text":3142,"type":922},"Today, marketers have roughly 2-3 seconds to grab a person’s attention, and it’s within this timeframe that they need to make enough of an impact on their messaging to prompt user action. Whatever medium you decide to use, the first 160 characters are a determining factor in the overall success of your campaign.",{"type":31,"content":3144},[3145],{"text":3146,"type":922},"If you are interested in learning more, we recommend you check this article on how you can make the best of those 160 characters:",{"type":2814,"attrs":3148},{"id":3149,"body":3150},"516e9aa7-f48e-467f-979f-8d95013a59fa",[3151],{"url":3152,"_uid":3155,"icon":3007,"label":3156,"theme":23,"component":24},{"id":3153,"url":17,"linktype":18,"fieldtype":19,"cached_url":3154},"306e473e-7e06-451d-8157-265d6c5b935f","resources/articles/what-is-the-sms-character-limit","i-0b2a12d7-9e57-4355-8e52-46df5f513349","Learn More",{"type":31,"content":3158},[3159],{"type":1022,"attrs":3160},{"id":3161,"alt":17,"src":3162,"title":17,"source":17,"copyright":17,"meta_data":3163},711776,"https://a-us.storyblok.com/f/1001817/1200x600/8653681161/image-asset-2.jpeg",{},{"type":1013,"attrs":3165,"content":3166},{"level":1015},[3167],{"text":3168,"type":922,"marks":3169},"Character Count & Concatenation",[3170],{"type":931},{"type":31,"content":3172},[3173],{"text":3174,"type":922},"A standard SMS is typically 160 characters long, but that doesn’t mean you can’t go over that limit. Each character takes up more data, and some require more than others, so we recommend that you learn about the process of concatenation by following the link below:",{"type":2814,"attrs":3176},{"id":3177,"body":3178},"acda7546-d940-4118-91a8-4729ed6073db",[3179],{"url":3180,"_uid":3183,"icon":3007,"label":3184,"theme":23,"component":24},{"id":3181,"url":17,"linktype":18,"fieldtype":19,"cached_url":3182},"cee49382-a54b-4f5c-8f47-a810d074d874","resources/articles/how-to-measure-your-sms-character-count-and-the-process-of-concatenation","i-e78729b7-3cb8-47f8-8eda-2f86699c8f85","Learn more",{"type":31,"content":3186},[3187],{"type":1022,"attrs":3188},{"id":3189,"alt":17,"src":3190,"title":17,"source":17,"copyright":17,"meta_data":3191},711774,"https://a-us.storyblok.com/f/1001817/1200x600/d0c0d67af1/image-asset.png",{},{"type":1013,"attrs":3193,"content":3194},{"level":1015},[3195],{"text":3196,"type":922,"marks":3197},"Terminology",[3198],{"type":931},{"type":31,"content":3200},[3201],{"text":3202,"type":922},"There is a surprisingly extensive list of glossary terms and definitions in the SMS world. Consider reviewing them by following the link below:",{"type":2814,"attrs":3204},{"id":3149,"body":3205},[3206],{"url":3207,"_uid":3210,"icon":3007,"label":3211,"theme":23,"component":24},{"id":3208,"url":17,"linktype":18,"fieldtype":19,"cached_url":3209},"79976834-8966-467a-bbae-92228308900b","resources/articles/your-handy-sms-glossary","i-ec95a4a0-f815-4953-940a-f569c235b933","View All",{"type":31},{"type":1013,"attrs":3214,"content":3215},{"level":3072},[3216],{"text":3217,"type":922,"marks":3218},"Application to Peer Messaging (A2P)",[3219],{"type":931},{"type":31,"content":3221},[3222],{"text":3223,"type":922},"Application-to-Peer (A2P) messaging refers to online SMS services that talk to carriers and send text messages to personal mobile phones. Typical ",{"type":31,"content":3225},[3226],{"text":3227,"type":922},"usage of A2P messaging includes SMS reminders and notifications, voting surveys, SMS marketing, and two-factor authentication.",{"type":1013,"attrs":3229,"content":3230},{"level":3072},[3231],{"text":3232,"type":922,"marks":3233},"Peer to Peer Messaging (P2P)",[3234],{"type":931},{"type":31,"content":3236},[3237,3239,3245],{"text":3238,"type":922},"Peer-to-Peer (P2P) messaging refers to sending messages from one phone to another. An SMS can be sent to any other phone in the world using a series of carrier agreements called ",{"text":3240,"type":922,"marks":3241},"Interconnects",[3242],{"type":1390,"attrs":3243},{"href":3244,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Interconnection",{"text":3246,"type":922},".",{"type":1013,"attrs":3248,"content":3249},{"level":3072},[3250],{"text":3251,"type":922,"marks":3252},"Carriers (MNO)",[3253],{"type":931},{"type":31,"content":3255},[3256],{"text":3257,"type":922},"In the SMS world, carriers go by several names: MNO’s (Mobile Network Operators), Telcos, or MNP’s (Mobile Network Providers). In Australia, we have three core carriers: Telstra, Optus, and Vodafone.",{"type":31,"content":3259},[3260],{"text":3261,"type":922},"All carriers sell text messages like they do phone calls. When a carrier sends a message to another carrier, it charges an interconnect fee, which varies in cost from carrier to carrier, and it’s why it costs more to communicate internationally.",{"type":1013,"attrs":3263,"content":3264},{"level":3072},[3265],{"text":3266,"type":922,"marks":3267},"Short Message Service (SMS)",[3268],{"type":931},{"type":31,"content":3270},[3271,3273,3279],{"text":3272,"type":922},"SMS stands for ",{"text":3274,"type":922,"marks":3275},"Short Message Service",[3276],{"type":1390,"attrs":3277},{"href":3278,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Short_Message_Service",{"text":3280,"type":922}," and is usually referred to as a text message. People can send and receive SMS using a built-in application on most modern mobile devices.",{"type":31,"content":3282},[3283],{"text":3284,"type":922},"SMS operates as infrastructure, meaning that it doesn’t require an internet connection as they transmit over carriers on a separate system.",{"type":31,"content":3286},[3287],{"text":3288,"type":922},"Many use the term SMS broadly, but it typically refers to user activity or direct marketing, such as SMS marketing.",{"type":1013,"attrs":3290,"content":3291},{"level":3072},[3292],{"text":3293,"type":922,"marks":3294},"Multi-Media Messaging Service (MMS)",[3295],{"type":931},{"type":31,"content":3297},[3298,3300,3306],{"text":3299,"type":922},"MMS, or ",{"text":3301,"type":922,"marks":3302},"Multimedia Message Service",[3303],{"type":1390,"attrs":3304},{"href":3305,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Multimedia_Messaging_Service",{"text":3307,"type":922},", allows you to deliver a variety of media, including videos (depending on file size), images, image slideshows, or audio.",{"type":31,"content":3309},[3310],{"text":3311,"type":922},"It’s a standard feature request for online SMS services to have. While sending images or videos is a good idea for big promotions, there can be several potential challenges. MMS requires more data because the content is more data-heavy, so it typically costs more to send and structure, which may reduce margins for businesses. Additionally, not all recipients are open to receiving multimedia files, which is also something to consider. That’s why most businesses that utilise SMS use embedded links when sharing rich media. It’s more affordable, flexible and is easier to control when sharing information. Also, with additional link shortening tools, it’s easier to convey your message while staying within the 160 character limit.",{"type":31,"content":3313},[3314,3316,3323],{"text":3315,"type":922},"Another common request is the ability for ",{"text":3317,"type":922,"marks":3318},"virtual numbers",[3319],{"type":1390,"attrs":3320},{"href":3321,"uuid":3322,"anchor":854,"target":767,"linktype":18},"/resources/articles/understanding-your-virtual-mobile-number-options","99ae8f76-22a2-4290-b807-1daba17bf1cb",{"text":3324,"type":922}," to receive images via MMS. These types of services are available but are expensive and usually incur setup fees.","SMS E-Course",{"id":3327,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":3328,"copyright":17,"fieldtype":35,"meta_data":3329,"is_private":37,"is_external_url":37},711747,"https://a-us.storyblok.com/f/1001817/650x650/3079f810a1/guide-asset-mobile.jpg",{},"lesson-1-sms-fundamentals","au/resources/guides/sms-e-course/lesson-1-sms-fundamentals",[],168897548220285,"a954f25b-de73-4d49-9319-f8dd1274ac8e",[],["Reactive",3337],{"name":3338,"created_at":3339,"published_at":3340,"updated_at":3341,"id":3342,"uuid":3343,"content":3344,"slug":3760,"full_slug":3761,"sort_by_date":854,"position":3024,"tag_list":3762,"is_startpage":37,"parent_id":3333,"meta_data":854,"group_id":3763,"first_published_at":3340,"release_id":854,"lang":860,"path":854,"alternates":3764,"default_full_slug":854,"translated_slugs":854},"Lesson 2: SMS Networks & Connection","2026-04-23T06:05:59.225Z","2026-04-23T06:05:59.370Z","2026-04-23T06:05:59.388Z",168897573844863,"a5a543a2-083a-4d58-865a-8a4db245e737",{"seo":3345,"_uid":3042,"date":3043,"tags":3348,"image":3351,"content":3353,"category":3325,"duration":1548,"component":1549,"image_mobile":3758,"last_updated":17},{"_uid":3038,"title":3346,"plugin":903,"og_image":3040,"og_title":17,"description":3347,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"SMS Networks & Connection | Kudosity Australia","Learn about how text messages get delivered from an online SMS service to a mobile phone.",{"value":3349,"plugin":910},[3350],"Lesson 2",{"id":3048,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":3040,"copyright":17,"fieldtype":35,"meta_data":3352,"is_external_url":37},{},{"type":28,"content":3354},[3355,3362,3366,3370,3377,3381,3385,3389,3393,3394,3401,3407,3419,3426,3430,3437,3441,3448,3452,3456,3460,3467,3471,3478,3482,3486,3493,3511,3523,3530,3542,3546,3550,3554,3558,3562,3566,3570,3574,3579,3580,3586,3593,3605,3612,3616,3620,3627,3631,3651,3662,3669,3673,3680,3684,3688,3695,3699,3706,3710,3717,3727,3731,3738],{"type":1013,"attrs":3356,"content":3357},{"level":1015},[3358],{"text":3359,"type":922,"marks":3360},"SMS Infrastructure",[3361],{"type":931},{"type":31,"content":3363},[3364],{"text":3365,"type":922},"At its most simple level, SMS infrastructure uses specialised servers that can talk to each other. These servers run software called an SMSC (Short Message Service Centre) which speak to each other using a unique protocol for SMS transmission called SMPP (Short Message Peer to Peer). Through SMPP connections, we can deliver text messages and process replies and delivery receipts (DLR).",{"type":31,"content":3367},[3368],{"text":3369,"type":922},"Here is a basic diagram of what the network might look like:",{"type":31,"content":3371},[3372],{"type":1022,"attrs":3373},{"id":3374,"alt":17,"src":3375,"title":17,"source":17,"copyright":17,"meta_data":3376},711785,"https://a-us.storyblok.com/f/1001817/2000x1500/0fc505468e/image-asset-4.jpeg",{},{"type":31,"content":3378},[3379],{"text":3380,"type":922},"Starting from the left, the graph above shows how a client can choose from a variety of online SMS services such as Web SMS, Email SMS, or REST SMS API.",{"type":31,"content":3382},[3383],{"text":3384,"type":922},"Once a client requests to have text messages sent through one of the services, it goes through a secure SSL connection to an SMS Gateway such as Kudosity.",{"type":31,"content":3386},[3387],{"text":3388,"type":922},"From here, the Gateway assists in monitoring message compliance, spam, and can schedule large bulk requests to send seamlessly.",{"type":31,"content":3390},[3391],{"text":3392,"type":922},"SMS then goes through the Gateway and gets delivered to your client’s carrier via an ON-NET connection or through the International SSL Network. Once the message is delivered, your client via the GSM Network will have the option to reply to your text. This is how the process becomes interconnected.",{"type":31},{"type":1013,"attrs":3395,"content":3396},{"level":1015},[3397],{"text":3398,"type":922,"marks":3399},"Network and Connection Terminology",[3400],{"type":931},{"type":1013,"attrs":3402,"content":3403},{"level":3072},[3404],{"text":71,"type":922,"marks":3405},[3406],{"type":931},{"type":31,"content":3408},[3409,3411,3417],{"text":3410,"type":922},"An SMS gateway is a type of SMSC that moves text messages from one place to another. One example of an SMS is ",{"text":3412,"type":922,"marks":3413},"Kannel",[3414],{"type":1390,"attrs":3415},{"href":3416,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://www.kannel.org/",{"text":3418,"type":922}," a compact and powerful open source SMS gateway for GSM networks, widely used across the globe for sending trillions of SMS daily. Kannel runs on the server to identify destinations, manage queues, and prioritise message transmissions via SMSC.",{"type":1013,"attrs":3420,"content":3421},{"level":3072},[3422],{"text":3423,"type":922,"marks":3424},"Short Message Service Centre (SMSC)",[3425],{"type":931},{"type":31,"content":3427},[3428],{"text":3429,"type":922},"An SMSC is an element of a GSM network responsible for processing SMS messages. An SMSC stores messages and extracts destination information to attempt deliveries. It is the primary connection point within a carrier or company that sends or receives text messages.",{"type":1013,"attrs":3431,"content":3432},{"level":3072},[3433],{"text":3434,"type":922,"marks":3435},"The SS7 Network",[3436],{"type":931},{"type":31,"content":3438},[3439],{"text":3440,"type":922},"Carriers around the world are in a network known as the “SS7” or the “Signalling System #7” network. The SS7 network is what all the carriers use to talk with each other. It helps exchange information for phone calls, number translations, prepaid billing, and it also forms the backbone of SMS.",{"type":1013,"attrs":3442,"content":3443},{"level":3072},[3444],{"text":3445,"type":922,"marks":3446},"Grey Routing",[3447],{"type":931},{"type":31,"content":3449},[3450],{"text":3451,"type":922},"Grey routing is a form of message delivery, where text messages go through carriers with low-cost interconnect agreements with other carriers, usually offshore. Simply put, messages get sent through a roundabout way instead of directly to a carrier to save costs.",{"type":31,"content":3453},[3454],{"text":3455,"type":922},"Most carriers don’t like to receive messages this way, and they’ll typically block them; also routes may suddenly disappear without notice, making grey routing unreliable. It also tends to be slower, and text messages may come from a random caller or Sender IDs from unknown countries.",{"type":31,"content":3457},[3458],{"text":3459,"type":922},"The more borderline definition of a ‘Grey Route’ may contain SS7 routes. SS7 is the international signalling network used by operators to send each other P2P traffic. There is usually some ‘net-off’ agreement, but in some cases, operators could charge each other according to an AA19 deal.",{"type":1013,"attrs":3461,"content":3462},{"level":3072},[3463],{"text":3464,"type":922,"marks":3465},"ON-NET Routing",[3466],{"type":931},{"type":31,"content":3468},[3469],{"text":3470,"type":922},"ON-NET routing is the most popular form of messaging used by A2P services in Australia. As carriers worldwide block Grey Routed traffic, this forces market participants to use ON-NET for reliability, ensuring that the revenue stream from A2P messaging goes directly to the carriers and not to international carriers.",{"type":1013,"attrs":3472,"content":3473},{"level":3072},[3474],{"text":3475,"type":922,"marks":3476},"Hybrid Routing",[3477],{"type":931},{"type":31,"content":3479},[3480],{"text":3481,"type":922},"Some companies have the option to combine more reliable Grey Routing on lower value carriers with their ON-NET offerings. If they monitor the routes well, message delivery can be secure.",{"type":31,"content":3483},[3484],{"text":3485,"type":922},"The most common use for hybrid routing is for SMS marketing messages, where timely and reliable delivery is less of an issue. If you are looking for a service where reliability is paramount, then you should consider asking for a genuine ON-NET route from your provider. It may cost a little more but will be worth it in the long term.",{"type":1013,"attrs":3487,"content":3488},{"level":1015},[3489],{"text":3490,"type":922,"marks":3491},"The Global System for Mobile Communications (GSM)",[3492],{"type":931},{"type":31,"content":3494},[3495,3501,3503,3509],{"text":3496,"type":922,"marks":3497},"GSM",[3498],{"type":1390,"attrs":3499},{"href":3500,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/GSM",{"text":3502,"type":922}," is a widely used ",{"text":3504,"type":922,"marks":3505},"TDMA",[3506],{"type":1390,"attrs":3507},{"href":3508,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Time_division_multiple_access",{"text":3510,"type":922}," based wireless network technology. GSM phones use SIM cards to identify each user’s account. SIM cards allow GSM network users to quickly move their phone number from one GSM phone to another by simply swapping SIM cards.",{"type":31,"content":3512},[3513,3515,3521],{"text":3514,"type":922},"The GSM network evolved over the years, from ",{"text":3516,"type":922,"marks":3517},"CDMA",[3518],{"type":1390,"attrs":3519},{"href":3520,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Code_division_multiple_access",{"text":3522,"type":922},", 3G, 4G, and soon 5G. However, in the SMS business world, it’s generally referred to as the GSM network, which consists of SIM cards, mobile towers, and all the other hardware that facilitates the delivery of mobile communications to mobile phones.",{"type":1013,"attrs":3524,"content":3525},{"level":1015},[3526],{"text":3527,"type":922,"marks":3528},"Mobile Numbers (MSISDN)",[3529],{"type":931},{"type":31,"content":3531},[3532,3534,3540],{"text":3533,"type":922},"MSISDN stands for Mobile Station International Subscriber Directory Number. It’s a technical term used for the mobile number attached to the SIM card in a mobile phone. An ",{"text":3535,"type":922,"marks":3536},"MSISDN",[3537],{"type":1390,"attrs":3538},{"href":3539,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/MSISDN",{"text":3541,"type":922}," contains several significant numbers to identify country, destination, and subscriber number.",{"type":31,"content":3543},[3544],{"text":3545,"type":922},"Depending on the country it’s generally broken down like this:",{"type":31,"content":3547},[3548],{"text":3549,"type":922},"MSISDN = CC + NDC + SN, CC = Country Code, NDC = National Destination Code and SN = Subscriber Number.",{"type":31,"content":3551},[3552],{"text":3553,"type":922},"In Australia, there is no NDC as we have a smaller number count.",{"type":31,"content":3555},[3556],{"text":3557,"type":922},"Ex. CC = 61 SN = 4XX XXX XXX",{"type":31,"content":3559},[3560],{"text":3561,"type":922},"In Australia, we also are required to add a 0 in the front of the number. This is dropped, however, when composing the international format of the number.",{"type":31,"content":3563},[3564],{"text":3565,"type":922},"Ex. 0488 333 444 = 61488333444",{"type":31,"content":3567},[3568],{"text":3569,"type":922},"*In countries like the USA, an NDC is used to identify a specific region.",{"type":31,"content":3571},[3572],{"text":3573,"type":922},"When sending SMS via SMPP, the number must be provided in full international format in order to deliver to the GSM network correctly. Many usability problems can surround this as a large proportion of mobile subscribers are not aware of specific country codes.",{"type":31,"content":3575},[3576],{"type":1022,"attrs":3577},{"id":3189,"alt":17,"src":3190,"title":17,"source":17,"copyright":17,"meta_data":3578},{},{"type":31},{"type":1013,"attrs":3581,"content":3582},{"level":1015},[3583],{"text":3196,"type":922,"marks":3584},[3585],{"type":931},{"type":1013,"attrs":3587,"content":3588},{"level":3072},[3589],{"text":3590,"type":922,"marks":3591},"Binds",[3592],{"type":931},{"type":31,"content":3594},[3595,3597,3603],{"text":3596,"type":922},"A bind is a term used for a ",{"text":3598,"type":922,"marks":3599},"connection by SMPP to an SMSC",[3600],{"type":1390,"attrs":3601},{"href":3602,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Short_Message_Peer-to-Peer#Operation",{"text":3604,"type":922},". Binds transmit only a certain amount and type of information so there will be multiple binds made between SMSC’s. There are also what is referred to as transceiver binds that can send messages in various directions.",{"type":1013,"attrs":3606,"content":3607},{"level":3072},[3608],{"text":3609,"type":922,"marks":3610},"Delivery Receipts (DLR)",[3611],{"type":931},{"type":31,"content":3613},[3614],{"text":3615,"type":922},"SMSCs process DLRs to notify if the status of a text message is delivered; there are many types of delivery receipts used by different carriers.",{"type":31,"content":3617},[3618],{"text":3619,"type":922},"It is widely accepted that the DLR structures used in the SMPP protocol should be used; however, in reality, this is rarely true. When setting up a carrier in your SMS gateway, pay close attention to the DLR codes you are receiving so you can show accurate reports to your users. Also, different carriers can use different time stamps. Generally, they should be in UTC; however, sometimes they may be in local time, depending on who you are connecting too.",{"type":1013,"attrs":3621,"content":3622},{"level":3072},[3623],{"text":3624,"type":922,"marks":3625},"HLR Lookup",[3626],{"type":931},{"type":31,"content":3628},[3629],{"text":3630,"type":922},"By sending the appropriate message over the SS7 signalling network, it is possible to query the home location register (HLR) of any mobile subscriber using their phone number. This process is known as performing an “HLR Lookup” or “HLR Query”. HLR Lookups are a fast, effective, and accurate way to determine which network operator currently serves a given mobile telephone number.",{"type":1244,"content":3632},[3633,3639,3645],{"type":953,"content":3634},[3635],{"type":31,"content":3636},[3637],{"text":3638,"type":922},"The HLR holds the most accurate, up-to-date information on the subscriber.",{"type":953,"content":3640},[3641],{"type":31,"content":3642},[3643],{"text":3644,"type":922},"HLR lookups are fast and inexpensive to perform.",{"type":953,"content":3646},[3647],{"type":31,"content":3648},[3649],{"text":3650,"type":922},"A lookup can be performed in real-time during call setups or SMS deliveries.",{"type":31,"content":3652},[3653,3655,3661],{"text":3654,"type":922},"Probably the most popular lookup service is the ",{"text":3656,"type":922,"marks":3657},"Cardboard Fish HLR Lookup",[3658],{"type":1390,"attrs":3659},{"href":3660,"uuid":854,"anchor":854,"target":214,"linktype":45},"http://www.cardboardfish.com/products/hlr_lookup",{"text":3246,"type":922},{"type":1013,"attrs":3663,"content":3664},{"level":3072},[3665],{"text":3666,"type":922,"marks":3667},"Home Location Register (HLR)",[3668],{"type":931},{"type":31,"content":3670},[3671],{"text":3672,"type":922},"HLR is at the core of every GSM mobile network worldwide. It’s a central database of all customers authorised to use the network. It is used when authenticating a phone when registering with a transmitter, for either home networks or when roaming abroad.",{"type":1013,"attrs":3674,"content":3675},{"level":3072},[3676],{"text":3677,"type":922,"marks":3678},"MO and MT messages",[3679],{"type":931},{"type":31,"content":3681},[3682],{"text":3683,"type":922},"Two terms that are referred to in SMS business are MO (Mobile Originated) and MT (Mobile Terminated) messages.",{"type":31,"content":3685},[3686],{"text":3687,"type":922},"MO refers to messages sent from a mobile phone and received by an SMSC, and MT refers to messages delivered from an SMSC to a mobile phone.",{"type":1013,"attrs":3689,"content":3690},{"level":3072},[3691],{"text":3692,"type":922,"marks":3693},"Mobile Network Operator (MNO)",[3694],{"type":931},{"type":31,"content":3696},[3697],{"text":3698,"type":922},"The MNO or Mobile Network Operator is the carrier. The carrier connects to mobile phones using the GSM network. It will house an SMSC other companies can connect to with their own SMSC which would be set up as an SMS Gateway.",{"type":1013,"attrs":3700,"content":3701},{"level":3072},[3702],{"text":3703,"type":922,"marks":3704},"Mobile Network Virtual Operator (MVNO)",[3705],{"type":931},{"type":31,"content":3707},[3708],{"text":3709,"type":922},"MVNOs are resellers of network services from the carriers. These include a myriad of services such as Amaysim, Boost, and Lyca Mobile.",{"type":1013,"attrs":3711,"content":3712},{"level":3072},[3713],{"text":3714,"type":922,"marks":3715},"Mobile Number Portability (MNP)",[3716],{"type":931},{"type":31,"content":3718},[3719,3725],{"text":3720,"type":922,"marks":3721},"MNP",[3722],{"type":1390,"attrs":3723},{"href":3724,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Mobile_number_portability",{"text":3726,"type":922}," is the ability to move your existing mobile number to a new service with a new provider. ‘Porting’ is the act of transferring your number to a new service, either with a different network, a different provider, or both.",{"type":31,"content":3728},[3729],{"text":3730,"type":922},"Numbers are always owned by the original carrier and are added to the HLR. This contains information regarding the numbers current network. In order to deliver correctly, an MNP lookup is performed before the message is submitted to the GSM network.",{"type":1013,"attrs":3732,"content":3733},{"level":3072},[3734],{"text":3735,"type":922,"marks":3736},"Short Message Peer to Peer (SMPP)",[3737],{"type":931},{"type":31,"content":3739},[3740,3742,3748,3750,3756],{"text":3741,"type":922},"The ",{"text":3743,"type":922,"marks":3744},"SMPP protocol",[3745],{"type":1390,"attrs":3746},{"href":3747,"uuid":854,"anchor":854,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Short_Message_Peer-to-Peer",{"text":3749,"type":922}," is an open, industry-standard protocol that provides a flexible data communication interface for transfer of short message data between a Message Centre and an SMS application system. A Bearer Message Centre can be a Short Message Service Centre (SMSC), a GSM Unstructured Supplementary Services Data (USSD) Server, a Broadcast Message Service Centre or another type of Message Centre. This document provides guidelines for getting an application based on the ",{"text":3751,"type":922,"marks":3752},"SMPP protocol version 3.4 specification",[3753],{"type":1390,"attrs":3754},{"href":3755,"uuid":854,"anchor":854,"target":214,"linktype":45},"http://opensmpp.org/specs/smppv34_gsmumts_ig_v10.pdf",{"text":3757,"type":922}," working in an SMSC/GSM/UMTS network environment.",{"id":3327,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":3328,"copyright":17,"fieldtype":35,"meta_data":3759,"is_external_url":37},{},"lesson-2-sms-networks-connection","au/resources/guides/sms-e-course/lesson-2-sms-networks-connection",[],"4e685b3b-336b-45b0-b62f-919f31ffde1d",[],1778563131776]