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After sitting behind his typewriter writing multiple messages, he noticed that all of his words were usually under 160 characters. Through this examination, Friedhelm concluded that 160 characters (140 bytes) would be the perfect number to send in a message. Soon after, Matti Makkonen, a Finnish engineer, would invent SMS messaging, laying the groundwork for telecom companies to integrate with phones the following year.",{"type":31,"content":927},[928],{"type":929,"attrs":930},"image",{"id":931,"alt":17,"src":932,"title":17,"source":17,"copyright":17,"meta_data":933},711771,"https://a-us.storyblok.com/f/1001817/650x600/3a2fc2761f/image-asset-1.jpeg",{},{"type":912,"attrs":935,"content":937},{"level":936},3,[938],{"text":939,"type":918,"marks":940},"Nokia’s Debut",[941],{"type":921},{"type":31,"content":943},[944],{"text":945,"type":918},"Nokia debuted its first mobile phone equipped with SMS functionality one year after its invention. When SMS messaging started working cross-networks in 1999, it exploded in popularity in 2002, with over 250 billion text messages sent worldwide.",{"type":31,"content":947},[948],{"text":949,"type":918},"After the year 2000, the marketing industry realised that people who were able to receive SMS could also receive marketing-based messages. Thus, A2P messaging (application-to-person) was born.",{"type":912,"attrs":951,"content":952},{"level":936},[953],{"text":954,"type":918,"marks":955},"The Rapid Expansion of SMS",[956],{"type":921},{"type":31,"content":958},[959],{"text":960,"type":918},"SMS is the most widely used data application in the world, and it houses over 5.2 billion unique mobile subscribers and over 8 billion SIM connections.",{"type":31,"content":962},[963],{"text":964,"type":918},"Usage of SMS varies internationally, but its flexibility has come a long way. From notifications, reminders, alerts, and survey interaction, the humble SMS offers a slew of fantastic options.",{"type":31,"content":966},[967,969,976],{"text":968,"type":918},"Although WhatsApp, Facebook Messenger, Line, and other popular internet-based apps lead peer-to-peer messaging, SMS still holds the title for being the most ubiquitous. Every mobile phone in the world is capable of receiving SMS, and the ",{"text":970,"type":918,"marks":971},"A2P market is still growing at a steady rate",[972],{"type":973,"attrs":974},"link",{"href":975,"uuid":849,"anchor":849,"target":214,"linktype":45},"https://www.benzinga.com/pressreleases/20/02/ab15266483/a2p-sms-market-2020-receives-a-rapid-boost-in-economy-due-to-high-emerging-demands-by-forecast-to",{"text":977,"type":918}," because of this.",{"type":31,"content":979},[980],{"type":929,"attrs":981},{"id":982,"alt":17,"src":983,"title":17,"source":17,"copyright":17,"meta_data":984},711775,"https://a-us.storyblok.com/f/1001817/1200x600/ddc131a94d/34-blog.png",{},{"type":912,"attrs":986,"content":987},{"level":914},[988],{"text":989,"type":918,"marks":990},"160 Characters is All You Need",[991],{"type":921},{"type":31,"content":993},[994,996,1002],{"text":995,"type":918},"The continued longevity and success of SMS, along with the popularity of services like Twitter, are an indication of how a",{"text":997,"type":918,"marks":998}," limited number of characters",[999],{"type":973,"attrs":1000},{"href":1001,"uuid":849,"anchor":849,"target":214,"linktype":45},"http://latimesblogs.latimes.com/technology/2009/05/invented-text-messaging.html",{"text":1003,"type":918}," makes people more likely to read. People today are able to digest a short message with a single glance, reducing the time and commitment needed to understand information, which produces a staggering 98% open rate.",{"type":31,"content":1005},[1006],{"text":1007,"type":918},"Today, marketers have roughly 2-3 seconds to grab a person’s attention, and it’s within this timeframe that they need to make enough of an impact on their messaging to prompt user action. Whatever medium you decide to use, the first 160 characters are a determining factor in the overall success of your campaign.",{"type":31,"content":1009},[1010],{"text":1011,"type":918},"If you are interested in learning more, we recommend you check this article on how you can make the best of those 160 characters:",{"type":1013,"attrs":1014},"blok",{"id":1015,"body":1016},"516e9aa7-f48e-467f-979f-8d95013a59fa",[1017],{"url":1018,"_uid":1021,"icon":1022,"label":1023,"theme":23,"component":24},{"id":1019,"url":17,"linktype":18,"fieldtype":19,"cached_url":1020},"306e473e-7e06-451d-8157-265d6c5b935f","resources/articles/what-is-the-sms-character-limit","i-0b2a12d7-9e57-4355-8e52-46df5f513349","false","Learn More",{"type":31,"content":1025},[1026],{"type":929,"attrs":1027},{"id":1028,"alt":17,"src":1029,"title":17,"source":17,"copyright":17,"meta_data":1030},711776,"https://a-us.storyblok.com/f/1001817/1200x600/8653681161/image-asset-2.jpeg",{},{"type":912,"attrs":1032,"content":1033},{"level":914},[1034],{"text":1035,"type":918,"marks":1036},"Character Count & Concatenation",[1037],{"type":921},{"type":31,"content":1039},[1040],{"text":1041,"type":918},"A standard SMS is typically 160 characters long, but that doesn’t mean you can’t go over that limit. Each character takes up more data, and some require more than others, so we recommend that you learn about the process of concatenation by following the link below:",{"type":1013,"attrs":1043},{"id":1044,"body":1045},"acda7546-d940-4118-91a8-4729ed6073db",[1046],{"url":1047,"_uid":1050,"icon":1022,"label":1051,"theme":23,"component":24},{"id":1048,"url":17,"linktype":18,"fieldtype":19,"cached_url":1049},"cee49382-a54b-4f5c-8f47-a810d074d874","resources/articles/how-to-measure-your-sms-character-count-and-the-process-of-concatenation","i-e78729b7-3cb8-47f8-8eda-2f86699c8f85","Learn more",{"type":31,"content":1053},[1054],{"type":929,"attrs":1055},{"id":1056,"alt":17,"src":1057,"title":17,"source":17,"copyright":17,"meta_data":1058},711774,"https://a-us.storyblok.com/f/1001817/1200x600/d0c0d67af1/image-asset.png",{},{"type":912,"attrs":1060,"content":1061},{"level":914},[1062],{"text":1063,"type":918,"marks":1064},"Terminology",[1065],{"type":921},{"type":31,"content":1067},[1068],{"text":1069,"type":918},"There is a surprisingly extensive list of glossary terms and definitions in the SMS world. Consider reviewing them by following the link below:",{"type":1013,"attrs":1071},{"id":1015,"body":1072},[1073],{"url":1074,"_uid":1077,"icon":1022,"label":1078,"theme":23,"component":24},{"id":1075,"url":17,"linktype":18,"fieldtype":19,"cached_url":1076},"79976834-8966-467a-bbae-92228308900b","resources/articles/your-handy-sms-glossary","i-ec95a4a0-f815-4953-940a-f569c235b933","View All",{"type":31},{"type":912,"attrs":1081,"content":1082},{"level":936},[1083],{"text":1084,"type":918,"marks":1085},"Application to Peer Messaging (A2P)",[1086],{"type":921},{"type":31,"content":1088},[1089],{"text":1090,"type":918},"Application-to-Peer (A2P) messaging refers to online SMS services that talk to carriers and send text messages to personal mobile phones. Typical ",{"type":31,"content":1092},[1093],{"text":1094,"type":918},"usage of A2P messaging includes SMS reminders and notifications, voting surveys, SMS marketing, and two-factor authentication.",{"type":912,"attrs":1096,"content":1097},{"level":936},[1098],{"text":1099,"type":918,"marks":1100},"Peer to Peer Messaging (P2P)",[1101],{"type":921},{"type":31,"content":1103},[1104,1106,1112],{"text":1105,"type":918},"Peer-to-Peer (P2P) messaging refers to sending messages from one phone to another. An SMS can be sent to any other phone in the world using a series of carrier agreements called ",{"text":1107,"type":918,"marks":1108},"Interconnects",[1109],{"type":973,"attrs":1110},{"href":1111,"uuid":849,"anchor":849,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Interconnection",{"text":1113,"type":918},".",{"type":912,"attrs":1115,"content":1116},{"level":936},[1117],{"text":1118,"type":918,"marks":1119},"Carriers (MNO)",[1120],{"type":921},{"type":31,"content":1122},[1123],{"text":1124,"type":918},"In the SMS world, carriers go by several names: MNO’s (Mobile Network Operators), Telcos, or MNP’s (Mobile Network Providers). In Australia, we have three core carriers: Telstra, Optus, and Vodafone.",{"type":31,"content":1126},[1127],{"text":1128,"type":918},"All carriers sell text messages like they do phone calls. When a carrier sends a message to another carrier, it charges an interconnect fee, which varies in cost from carrier to carrier, and it’s why it costs more to communicate internationally.",{"type":912,"attrs":1130,"content":1131},{"level":936},[1132],{"text":1133,"type":918,"marks":1134},"Short Message Service (SMS)",[1135],{"type":921},{"type":31,"content":1137},[1138,1140,1146],{"text":1139,"type":918},"SMS stands for ",{"text":1141,"type":918,"marks":1142},"Short Message Service",[1143],{"type":973,"attrs":1144},{"href":1145,"uuid":849,"anchor":849,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Short_Message_Service",{"text":1147,"type":918}," and is usually referred to as a text message. People can send and receive SMS using a built-in application on most modern mobile devices.",{"type":31,"content":1149},[1150],{"text":1151,"type":918},"SMS operates as infrastructure, meaning that it doesn’t require an internet connection as they transmit over carriers on a separate system.",{"type":31,"content":1153},[1154],{"text":1155,"type":918},"Many use the term SMS broadly, but it typically refers to user activity or direct marketing, such as SMS marketing.",{"type":912,"attrs":1157,"content":1158},{"level":936},[1159],{"text":1160,"type":918,"marks":1161},"Multi-Media Messaging Service (MMS)",[1162],{"type":921},{"type":31,"content":1164},[1165,1167,1173],{"text":1166,"type":918},"MMS, or ",{"text":1168,"type":918,"marks":1169},"Multimedia Message Service",[1170],{"type":973,"attrs":1171},{"href":1172,"uuid":849,"anchor":849,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Multimedia_Messaging_Service",{"text":1174,"type":918},", allows you to deliver a variety of media, including videos (depending on file size), images, image slideshows, or audio.",{"type":31,"content":1176},[1177],{"text":1178,"type":918},"It’s a standard feature request for online SMS services to have. While sending images or videos is a good idea for big promotions, there can be several potential challenges. MMS requires more data because the content is more data-heavy, so it typically costs more to send and structure, which may reduce margins for businesses. Additionally, not all recipients are open to receiving multimedia files, which is also something to consider. That’s why most businesses that utilise SMS use embedded links when sharing rich media. It’s more affordable, flexible and is easier to control when sharing information. Also, with additional link shortening tools, it’s easier to convey your message while staying within the 160 character limit.",{"type":31,"content":1180},[1181,1183,1190],{"text":1182,"type":918},"Another common request is the ability for ",{"text":1184,"type":918,"marks":1185},"virtual numbers",[1186],{"type":973,"attrs":1187},{"href":1188,"uuid":1189,"anchor":849,"target":762,"linktype":18},"/resources/articles/understanding-your-virtual-mobile-number-options","99ae8f76-22a2-4290-b807-1daba17bf1cb",{"text":1191,"type":918}," to receive images via MMS. 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It helps exchange information for phone calls, number translations, prepaid billing, and it also forms the backbone of SMS.",{"type":912,"attrs":1755,"content":1756},{"level":936},[1757],{"text":1758,"type":918,"marks":1759},"Grey Routing",[1760],{"type":921},{"type":31,"content":1762},[1763],{"text":1764,"type":918},"Grey routing is a form of message delivery, where text messages go through carriers with low-cost interconnect agreements with other carriers, usually offshore. Simply put, messages get sent through a roundabout way instead of directly to a carrier to save costs.",{"type":31,"content":1766},[1767],{"text":1768,"type":918},"Most carriers don’t like to receive messages this way, and they’ll typically block them; also routes may suddenly disappear without notice, making grey routing unreliable. It also tends to be slower, and text messages may come from a random caller or Sender IDs from unknown countries.",{"type":31,"content":1770},[1771],{"text":1772,"type":918},"The more borderline definition of a ‘Grey Route’ may contain SS7 routes. SS7 is the international signalling network used by operators to send each other P2P traffic. There is usually some ‘net-off’ agreement, but in some cases, operators could charge each other according to an AA19 deal.",{"type":912,"attrs":1774,"content":1775},{"level":936},[1776],{"text":1777,"type":918,"marks":1778},"ON-NET Routing",[1779],{"type":921},{"type":31,"content":1781},[1782],{"text":1783,"type":918},"ON-NET routing is the most popular form of messaging used by A2P services in Australia. As carriers worldwide block Grey Routed traffic, this forces market participants to use ON-NET for reliability, ensuring that the revenue stream from A2P messaging goes directly to the carriers and not to international carriers.",{"type":912,"attrs":1785,"content":1786},{"level":936},[1787],{"text":1788,"type":918,"marks":1789},"Hybrid Routing",[1790],{"type":921},{"type":31,"content":1792},[1793],{"text":1794,"type":918},"Some companies have the option to combine more reliable Grey Routing on lower value carriers with their ON-NET offerings. If they monitor the routes well, message delivery can be secure.",{"type":31,"content":1796},[1797],{"text":1798,"type":918},"The most common use for hybrid routing is for SMS marketing messages, where timely and reliable delivery is less of an issue. If you are looking for a service where reliability is paramount, then you should consider asking for a genuine ON-NET route from your provider. It may cost a little more but will be worth it in the long term.",{"type":912,"attrs":1800,"content":1801},{"level":914},[1802],{"text":1803,"type":918,"marks":1804},"The Global System for Mobile Communications (GSM)",[1805],{"type":921},{"type":31,"content":1807},[1808,1814,1816,1822],{"text":1809,"type":918,"marks":1810},"GSM",[1811],{"type":973,"attrs":1812},{"href":1813,"uuid":849,"anchor":849,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/GSM",{"text":1815,"type":918}," is a widely used ",{"text":1817,"type":918,"marks":1818},"TDMA",[1819],{"type":973,"attrs":1820},{"href":1821,"uuid":849,"anchor":849,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Time_division_multiple_access",{"text":1823,"type":918}," based wireless network technology. GSM phones use SIM cards to identify each user’s account. SIM cards allow GSM network users to quickly move their phone number from one GSM phone to another by simply swapping SIM cards.",{"type":31,"content":1825},[1826,1828,1834],{"text":1827,"type":918},"The GSM network evolved over the years, from ",{"text":1829,"type":918,"marks":1830},"CDMA",[1831],{"type":973,"attrs":1832},{"href":1833,"uuid":849,"anchor":849,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Code_division_multiple_access",{"text":1835,"type":918},", 3G, 4G, and soon 5G. However, in the SMS business world, it’s generally referred to as the GSM network, which consists of SIM cards, mobile towers, and all the other hardware that facilitates the delivery of mobile communications to mobile phones.",{"type":912,"attrs":1837,"content":1838},{"level":914},[1839],{"text":1840,"type":918,"marks":1841},"Mobile Numbers (MSISDN)",[1842],{"type":921},{"type":31,"content":1844},[1845,1847,1853],{"text":1846,"type":918},"MSISDN stands for Mobile Station International Subscriber Directory Number. It’s a technical term used for the mobile number attached to the SIM card in a mobile phone. An ",{"text":1848,"type":918,"marks":1849},"MSISDN",[1850],{"type":973,"attrs":1851},{"href":1852,"uuid":849,"anchor":849,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/MSISDN",{"text":1854,"type":918}," contains several significant numbers to identify country, destination, and subscriber number.",{"type":31,"content":1856},[1857],{"text":1858,"type":918},"Depending on the country it’s generally broken down like this:",{"type":31,"content":1860},[1861],{"text":1862,"type":918},"MSISDN = CC + NDC + SN, CC = Country Code, NDC = National Destination Code and SN = Subscriber Number.",{"type":31,"content":1864},[1865],{"text":1866,"type":918},"In Australia, there is no NDC as we have a smaller number count.",{"type":31,"content":1868},[1869],{"text":1870,"type":918},"Ex. CC = 61 SN = 4XX XXX XXX",{"type":31,"content":1872},[1873],{"text":1874,"type":918},"In Australia, we also are required to add a 0 in the front of the number. This is dropped, however, when composing the international format of the number.",{"type":31,"content":1876},[1877],{"text":1878,"type":918},"Ex. 0488 333 444 = 61488333444",{"type":31,"content":1880},[1881],{"text":1882,"type":918},"*In countries like the USA, an NDC is used to identify a specific region.",{"type":31,"content":1884},[1885],{"text":1886,"type":918},"When sending SMS via SMPP, the number must be provided in full international format in order to deliver to the GSM network correctly. Many usability problems can surround this as a large proportion of mobile subscribers are not aware of specific country codes.",{"type":31,"content":1888},[1889],{"type":929,"attrs":1890},{"id":1056,"alt":17,"src":1057,"title":17,"source":17,"copyright":17,"meta_data":1891},{},{"type":31},{"type":912,"attrs":1894,"content":1895},{"level":914},[1896],{"text":1063,"type":918,"marks":1897},[1898],{"type":921},{"type":912,"attrs":1900,"content":1901},{"level":936},[1902],{"text":1903,"type":918,"marks":1904},"Binds",[1905],{"type":921},{"type":31,"content":1907},[1908,1910,1916],{"text":1909,"type":918},"A bind is a term used for a ",{"text":1911,"type":918,"marks":1912},"connection by SMPP to an SMSC",[1913],{"type":973,"attrs":1914},{"href":1915,"uuid":849,"anchor":849,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Short_Message_Peer-to-Peer#Operation",{"text":1917,"type":918},". Binds transmit only a certain amount and type of information so there will be multiple binds made between SMSC’s. There are also what is referred to as transceiver binds that can send messages in various directions.",{"type":912,"attrs":1919,"content":1920},{"level":936},[1921],{"text":1922,"type":918,"marks":1923},"Delivery Receipts (DLR)",[1924],{"type":921},{"type":31,"content":1926},[1927],{"text":1928,"type":918},"SMSCs process DLRs to notify if the status of a text message is delivered; there are many types of delivery receipts used by different carriers.",{"type":31,"content":1930},[1931],{"text":1932,"type":918},"It is widely accepted that the DLR structures used in the SMPP protocol should be used; however, in reality, this is rarely true. When setting up a carrier in your SMS gateway, pay close attention to the DLR codes you are receiving so you can show accurate reports to your users. Also, different carriers can use different time stamps. Generally, they should be in UTC; however, sometimes they may be in local time, depending on who you are connecting too.",{"type":912,"attrs":1934,"content":1935},{"level":936},[1936],{"text":1937,"type":918,"marks":1938},"HLR Lookup",[1939],{"type":921},{"type":31,"content":1941},[1942],{"text":1943,"type":918},"By sending the appropriate message over the SS7 signalling network, it is possible to query the home location register (HLR) of any mobile subscriber using their phone number. This process is known as performing an “HLR Lookup” or “HLR Query”. HLR Lookups are a fast, effective, and accurate way to determine which network operator currently serves a given mobile telephone number.",{"type":1945,"content":1946},"bullet_list",[1947,1954,1960],{"type":1948,"content":1949},"list_item",[1950],{"type":31,"content":1951},[1952],{"text":1953,"type":918},"The HLR holds the most accurate, up-to-date information on the subscriber.",{"type":1948,"content":1955},[1956],{"type":31,"content":1957},[1958],{"text":1959,"type":918},"HLR lookups are fast and inexpensive to perform.",{"type":1948,"content":1961},[1962],{"type":31,"content":1963},[1964],{"text":1965,"type":918},"A lookup can be performed in real-time during call setups or SMS deliveries.",{"type":31,"content":1967},[1968,1970,1976],{"text":1969,"type":918},"Probably the most popular lookup service is the ",{"text":1971,"type":918,"marks":1972},"Cardboard Fish HLR Lookup",[1973],{"type":973,"attrs":1974},{"href":1975,"uuid":849,"anchor":849,"target":214,"linktype":45},"http://www.cardboardfish.com/products/hlr_lookup",{"text":1113,"type":918},{"type":912,"attrs":1978,"content":1979},{"level":936},[1980],{"text":1981,"type":918,"marks":1982},"Home Location Register (HLR)",[1983],{"type":921},{"type":31,"content":1985},[1986],{"text":1987,"type":918},"HLR is at the core of every GSM mobile network worldwide. It’s a central database of all customers authorised to use the network. It is used when authenticating a phone when registering with a transmitter, for either home networks or when roaming abroad.",{"type":912,"attrs":1989,"content":1990},{"level":936},[1991],{"text":1992,"type":918,"marks":1993},"MO and MT messages",[1994],{"type":921},{"type":31,"content":1996},[1997],{"text":1998,"type":918},"Two terms that are referred to in SMS business are MO (Mobile Originated) and MT (Mobile Terminated) messages.",{"type":31,"content":2000},[2001],{"text":2002,"type":918},"MO refers to messages sent from a mobile phone and received by an SMSC, and MT refers to messages delivered from an SMSC to a mobile phone.",{"type":912,"attrs":2004,"content":2005},{"level":936},[2006],{"text":2007,"type":918,"marks":2008},"Mobile Network Operator (MNO)",[2009],{"type":921},{"type":31,"content":2011},[2012],{"text":2013,"type":918},"The MNO or Mobile Network Operator is the carrier. The carrier connects to mobile phones using the GSM network. It will house an SMSC other companies can connect to with their own SMSC which would be set up as an SMS Gateway.",{"type":912,"attrs":2015,"content":2016},{"level":936},[2017],{"text":2018,"type":918,"marks":2019},"Mobile Network Virtual Operator (MVNO)",[2020],{"type":921},{"type":31,"content":2022},[2023],{"text":2024,"type":918},"MVNOs are resellers of network services from the carriers. These include a myriad of services such as Amaysim, Boost, and Lyca Mobile.",{"type":912,"attrs":2026,"content":2027},{"level":936},[2028],{"text":2029,"type":918,"marks":2030},"Mobile Number Portability (MNP)",[2031],{"type":921},{"type":31,"content":2033},[2034,2040],{"text":2035,"type":918,"marks":2036},"MNP",[2037],{"type":973,"attrs":2038},{"href":2039,"uuid":849,"anchor":849,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Mobile_number_portability",{"text":2041,"type":918}," is the ability to move your existing mobile number to a new service with a new provider. ‘Porting’ is the act of transferring your number to a new service, either with a different network, a different provider, or both.",{"type":31,"content":2043},[2044],{"text":2045,"type":918},"Numbers are always owned by the original carrier and are added to the HLR. This contains information regarding the numbers current network. In order to deliver correctly, an MNP lookup is performed before the message is submitted to the GSM network.",{"type":912,"attrs":2047,"content":2048},{"level":936},[2049],{"text":2050,"type":918,"marks":2051},"Short Message Peer to Peer (SMPP)",[2052],{"type":921},{"type":31,"content":2054},[2055,2057,2063,2065,2071],{"text":2056,"type":918},"The ",{"text":2058,"type":918,"marks":2059},"SMPP protocol",[2060],{"type":973,"attrs":2061},{"href":2062,"uuid":849,"anchor":849,"target":214,"linktype":45},"https://en.wikipedia.org/wiki/Short_Message_Peer-to-Peer",{"text":2064,"type":918}," is an open, industry-standard protocol that provides a flexible data communication interface for transfer of short message data between a Message Centre and an SMS application system. A Bearer Message Centre can be a Short Message Service Centre (SMSC), a GSM Unstructured Supplementary Services Data (USSD) Server, a Broadcast Message Service Centre or another type of Message Centre. This document provides guidelines for getting an application based on the ",{"text":2066,"type":918,"marks":2067},"SMPP protocol version 3.4 specification",[2068],{"type":973,"attrs":2069},{"href":2070,"uuid":849,"anchor":849,"target":214,"linktype":45},"http://opensmpp.org/specs/smppv34_gsmumts_ig_v10.pdf",{"text":2072,"type":918}," working in an SMSC/GSM/UMTS network environment.",{"id":1196,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1197,"copyright":17,"fieldtype":35,"meta_data":2074,"is_external_url":37},{},"lesson-2-sms-networks-connection","au/resources/guides/sms-e-course/lesson-2-sms-networks-connection",-10,[],"4e685b3b-336b-45b0-b62f-919f31ffde1d",[],["Reactive",2082],{"name":2083,"created_at":2084,"published_at":2085,"updated_at":2086,"id":2087,"uuid":2088,"content":2089,"slug":2252,"full_slug":2253,"sort_by_date":849,"position":2254,"tag_list":2255,"is_startpage":37,"parent_id":1202,"meta_data":849,"group_id":2256,"first_published_at":2085,"release_id":849,"lang":855,"path":849,"alternates":2257,"default_full_slug":849,"translated_slugs":849},"Lesson 3: Shortcodes & Virtual Numbers","2026-04-23T06:06:04.421Z","2026-04-23T06:06:04.460Z","2026-04-23T06:06:04.472Z",168897595119488,"ae50a79c-7952-44e8-ae63-f7ae3d87122d",{"seo":2090,"_uid":900,"date":901,"tags":2093,"image":2096,"content":2098,"category":1192,"duration":1193,"component":1194,"image_mobile":2250,"last_updated":17},{"_uid":895,"title":2091,"plugin":897,"og_image":898,"og_title":17,"description":2092,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"Shortcodes & Virtual Numbers | Kudosity Australia","SMS can be sent and received through numerous number types. Learn how they work.",{"value":2094,"plugin":905},[2095],"Lesson 3",{"id":907,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":898,"copyright":17,"fieldtype":35,"meta_data":2097,"is_external_url":37},{},{"type":28,"content":2099},[2100,2107,2111,2118,2122,2126,2130,2136,2143,2147,2151,2155,2162,2166,2173,2177,2184,2188,2195,2199,2206,2210,2217,2228,2235,2239],{"type":912,"attrs":2101,"content":2102},{"level":914},[2103],{"text":2104,"type":918,"marks":2105},"Shortcodes vs Virtual Numbers",[2106],{"type":921},{"type":31,"content":2108},[2109],{"text":2110,"type":918},"SMS can be sent and received through several number types. Here’s how you can find the best number for your business.",{"type":912,"attrs":2112,"content":2113},{"level":936},[2114],{"text":2115,"type":918,"marks":2116},"Shortcodes",[2117],{"type":921},{"type":31,"content":2119},[2120],{"text":2121,"type":918},"Australian shortcodes are 6 or 8 digit numbers that can send and receive SMS. They are commonly used for marketing campaigns such as text-to-win promotions, voting, and survey services.",{"type":31,"content":2123},[2124],{"text":2125,"type":918},"You can place your shortcode number (Eg. 13456) and an SMS keyword (Eg. Dine) into an email, website, or any other marketing medium to generate leads and interactions.",{"type":31,"content":2127},[2128],{"text":2129,"type":918},"Australian shortcodes, however, come with high costs and compliance requirements, which has led to the popularity of free to text Virtual Mobile Numbers as the shortcode alternative.",{"type":31,"content":2131},[2132],{"text":2133,"type":918,"marks":2134},"Note: Kudosity doesn’t offer shortcodes in Australia. You’ll need to contact your carrier for them.",[2135],{"type":921},{"type":912,"attrs":2137,"content":2138},{"level":936},[2139],{"text":2140,"type":918,"marks":2141},"Virtual Mobile Numbers (VMN)",[2142],{"type":921},{"type":31,"content":2144},[2145],{"text":2146,"type":918},"Virtual Mobile Numbers (VMNs), or longcodes, can receive SMS messages, but can’t directly receive phone calls. You can, however, forward calls to another number of your choice.",{"type":31,"content":2148},[2149],{"text":2150,"type":918},"While you can purchase VMNs directly from carriers, the easiest and cheapest place to get VMNs is through a Web SMS Service or an SMS API Services provider like Kudosity. Generally, VMNs are leased on a monthly basis.",{"type":31,"content":2152},[2153],{"text":2154,"type":918},"You can also programmatically process text messages received from a virtual number. For example, when a VMN receives a keyword, it can trigger an automated process like automatic responses, message forwarding, and contact management.",{"type":912,"attrs":2156,"content":2157},{"level":914},[2158],{"text":2159,"type":918,"marks":2160},"Types & Features",[2161],{"type":921},{"type":31,"content":2163},[2164],{"text":2165,"type":918},"Here are some of the common number types and SMS features that are available for Shortcodes and VMN.",{"type":912,"attrs":2167,"content":2168},{"level":936},[2169],{"text":2170,"type":918,"marks":2171},"Zero Rate Shortcode or Longcode",[2172],{"type":921},{"type":31,"content":2174},[2175],{"text":2176,"type":918},"A zero rate shortcode or longcode, which is also referred to as an FTEU (Free To End User) number, is a number that is free for subscribers to text to, while the company owning the number pays instead. These types of numbers are not available in Australia at this time.",{"type":912,"attrs":2178,"content":2179},{"level":936},[2180],{"text":2181,"type":918,"marks":2182},"Gold Numbers",[2183],{"type":921},{"type":31,"content":2185},[2186],{"text":2187,"type":918},"Gold numbers are a variation on a standard number that makes it easier to remember and input. For example, a typical number would look similar to this, 61 467 528 788. A golden number, however, allows for more flexibility, giving a business more memorable or auspicious combinations such as 61 434 333 222.",{"type":912,"attrs":2189,"content":2190},{"level":936},[2191],{"text":2192,"type":918,"marks":2193},"Vanity Numbers",[2194],{"type":921},{"type":31,"content":2196},[2197],{"text":2198,"type":918},"A vanity number is a number that spells a word using the numeric keypad. You can deliver your message with the vanity word set in the number and when somebody replies. For example, 61467558367 is equivalent to 614675KUDOS. If you spell out your business name in your vanity number, it will show up in your sender ID helping recipients identify your business.",{"type":912,"attrs":2200,"content":2201},{"level":936},[2202],{"text":2203,"type":918,"marks":2204},"1300 Numbers",[2205],{"type":921},{"type":31,"content":2207},[2208],{"text":2209,"type":918},"1300 numbers are ten-digit business numbers that customers can call at local call rates from any fixed line in Australia. It is also possible to send and receive messages via a 1300 number, however, this is not supported by Vodafone which holds 19% of the Australian telecom market. It is also not recommended to use a 1300 number for receiving SMS, but these numbers are popular for businesses with a high customer enquiry volume.",{"type":912,"attrs":2211,"content":2212},{"level":936},[2213],{"text":2214,"type":918,"marks":2215},"Custom Sender ID",[2216],{"type":921},{"type":31,"content":2218},[2219,2221,2227],{"text":2220,"type":918},"A custom sender ID can be used in some countries in place of a mobile number when delivering an SMS, such as a business name. However, it is typically limited to 11 characters and cannot process replies or opt-outs. Instead, recipients need to reply or opt-out by directly texting a number. Click here to ",{"text":2222,"type":918,"marks":2223},"learn more about Sender ID options",[2224],{"type":973,"attrs":2225},{"href":2226,"uuid":849,"anchor":849,"target":849,"linktype":45},"https://help.burstsms.com/s/article/44001077013-sender-id-options",{"text":1113,"type":918},{"type":912,"attrs":2229,"content":2230},{"level":914},[2231],{"text":2232,"type":918,"marks":2233},"Premium SMS",[2234],{"type":921},{"type":31,"content":2236},[2237],{"text":2238,"type":918},"Premium SMS refers to the process of charging a mobile subscriber for texting a shortcode. In the past, it was easy to take advantage of this as it only took a single text message to subscribe to a service that billed them automatically.",{"type":31,"content":2240},[2241,2242,2248],{"text":2056,"type":918},{"text":2243,"type":918,"marks":2244},"ACMA",[2245],{"type":973,"attrs":2246},{"href":2247,"uuid":849,"anchor":849,"target":849,"linktype":45},"https://www.acma.gov.au/",{"text":2249,"type":918}," (Australia Communications and Media Authority) stamped out this practice years ago. It now requires a double opt-in and an explanation of what recipients will subscribe too. Premium SMS is still available, but the carrier now takes up to 50% of the revenue that comes across the shortcode.",{"id":1196,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1197,"copyright":17,"fieldtype":35,"meta_data":2251,"is_external_url":37},{},"lesson-3-shortcodes-virtual-numbers","au/resources/guides/sms-e-course/lesson-3-shortcodes-virtual-numbers",-20,[],"14c4ff60-a0fc-4eaa-9b4c-504a55017121",[],["Reactive",2259],{"name":2260,"created_at":2261,"published_at":2262,"updated_at":2263,"id":2264,"uuid":2265,"content":2266,"slug":2432,"full_slug":2433,"sort_by_date":849,"position":2434,"tag_list":2435,"is_startpage":37,"parent_id":1202,"meta_data":849,"group_id":2436,"first_published_at":2262,"release_id":849,"lang":855,"path":849,"alternates":2437,"default_full_slug":849,"translated_slugs":849},"Lesson 4: A2P SMS Features","2026-04-23T06:06:09.619Z","2026-04-23T06:06:09.737Z","2026-04-23T06:06:09.747Z",168897616406401,"52f15a7b-4074-4484-b55a-44afb938b86c",{"seo":2267,"_uid":900,"date":901,"tags":2270,"image":2273,"content":2275,"category":1192,"duration":1193,"component":1194,"image_mobile":2430,"last_updated":17},{"_uid":895,"title":2268,"plugin":897,"og_image":898,"og_title":17,"description":2269,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"A2P SMS Features | Kudosity Australia","A2P SMS has a myriad of capabilities that can enhance any business. Learn about the different features of these services and how they work.",{"value":2271,"plugin":905},[2272],"Lesson 4",{"id":907,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":898,"copyright":17,"fieldtype":35,"meta_data":2274,"is_external_url":37},{},{"type":28,"content":2276},[2277,2280,2287,2291,2295,2350,2351,2358,2365,2369,2379,2383,2387,2388,2395,2402,2406,2410,2411,2418,2422,2426],{"type":31,"content":2278},[2279],{"text":2269,"type":918},{"type":912,"attrs":2281,"content":2282},{"level":914},[2283],{"text":2284,"type":918,"marks":2285},"Web SMS Services",[2286],{"type":921},{"type":31,"content":2288},[2289],{"text":2290,"type":918},"Most Web SMS Services will have an online user interface that can be accessed through a web browser. There will generally be a way to upload a list and send a message to that list. The quality of services varies a lot but they are becoming easier to use every day.",{"type":31,"content":2292},[2293],{"text":2294,"type":918},"High-quality online SMS services will have a lot of value-added features such as:",{"type":1945,"content":2296},[2297,2303,2309,2315,2321,2327,2333,2339,2344],{"type":1948,"content":2298},[2299],{"type":31,"content":2300},[2301],{"text":2302,"type":918},"Reporting",{"type":1948,"content":2304},[2305],{"type":31,"content":2306},[2307],{"text":2308,"type":918},"Number upload filtering",{"type":1948,"content":2310},[2311],{"type":31,"content":2312},[2313],{"text":2314,"type":918},"Automation",{"type":1948,"content":2316},[2317],{"type":31,"content":2318},[2319],{"text":2320,"type":918},"Personalisation",{"type":1948,"content":2322},[2323],{"type":31,"content":2324},[2325],{"text":2326,"type":918},"Reply management",{"type":1948,"content":2328},[2329],{"type":31,"content":2330},[2331],{"text":2332,"type":918},"SPAM compliance",{"type":1948,"content":2334},[2335],{"type":31,"content":2336},[2337],{"text":2338,"type":918},"List management",{"type":1948,"content":2340},[2341],{"type":31,"content":2342},[2343],{"text":193,"type":918},{"type":1948,"content":2345},[2346],{"type":31,"content":2347},[2348],{"text":2349,"type":918},"Character counting",{"type":31},{"type":912,"attrs":2352,"content":2353},{"level":914},[2354],{"text":2355,"type":918,"marks":2356},"Email SMS",[2357],{"type":921},{"type":31,"content":2359},[2360],{"type":929,"attrs":2361},{"id":2362,"alt":17,"src":2363,"title":17,"source":17,"copyright":17,"meta_data":2364},711787,"https://a-us.storyblok.com/f/1001817/650x650/ad8b2347db/image-asset-6.jpeg",{},{"type":31,"content":2366},[2367],{"text":2368,"type":918},"Email SMS is the process of sending a text message to a mobile phone using email. A special email address is defined using the mobile number and the gateway address.",{"type":31,"content":2370},[2371,2373],{"text":2372,"type":918},"Eg. ",{"text":2374,"type":918,"marks":2375},"0422333444@transmitsms.com",[2376],{"type":973,"attrs":2377},{"href":2378,"uuid":849,"anchor":849,"target":849,"linktype":45},"mailto:0422333444@transmitsms.com",{"type":31,"content":2380},[2381],{"text":2382,"type":918},"Sending an email to this address will deliver its contents to the mobile phone, and when it replies to the message, vice versa. This process is known as 2 Way SMS.",{"type":31,"content":2384},[2385],{"text":2386,"type":918},"Email SMS gateways are most commonly provided by Web SMS companies and can be configured quickly and easily. Companies commonly use Email SMS as a replacement for an API, since it is very easy to set up and doesn’t require any coding.",{"type":31},{"type":912,"attrs":2389,"content":2390},{"level":914},[2391],{"text":2392,"type":918,"marks":2393},"SMS API",[2394],{"type":921},{"type":31,"content":2396},[2397],{"type":929,"attrs":2398},{"id":2399,"alt":17,"src":2400,"title":17,"source":17,"copyright":17,"meta_data":2401},1408971,"https://a-us.storyblok.com/f/1001817/650x650/744f26ed34/02_4-pikky-1.jpg",{},{"type":31,"content":2403},[2404],{"text":2405,"type":918},"An Application Programming Interface (API) is a set of easy to follow instructions and commands that a programmer can use to integrate services into their application. In the case of SMS, it’s for sending text messages, adding contacts to lists, and processing replies and reports.",{"type":31,"content":2407},[2408],{"text":2409,"type":918},"Some SMS APIs have downloadable applications called clients or wrappers. These talk to the SMS API gateway and have customised code samples that help developers add the API services into any application.",{"type":31},{"type":912,"attrs":2412,"content":2413},{"level":936},[2414],{"text":2415,"type":918,"marks":2416},"SMS API Integration",[2417],{"type":921},{"type":31,"content":2419},[2420],{"text":2421,"type":918},"In order to integrate an online SMS service via an API, you will need to have access to programming skills in the language that your destination application is coded in.",{"type":31,"content":2423},[2424],{"text":2425,"type":918},"The first stage will be to have the programmer evaluate the API documentation to ensure that it has the services you require for your application.",{"type":31,"content":2427},[2428],{"text":2429,"type":918},"API documentation and connection authentication requirements should be available from your account, SMS vendors website, or directly from the vendor themselves. Authentication is generally via an API key that is passed via HTTP Basic Auth headers.",{"id":1196,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":1197,"copyright":17,"fieldtype":35,"meta_data":2431,"is_external_url":37},{},"lesson-4-a2p-sms-features","au/resources/guides/sms-e-course/lesson-4-a2p-sms-features",-30,[],"b856160b-ac32-461d-a246-f614073deb4c",[],1777616691584]