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Under the Spam Act, the burden of proof is on you.",[1223],{"type":948,"attrs":1224},{"color":950},{"type":939,"attrs":1226,"content":1227},{"level":1100,"textAlign":869},[1228],{"text":1229,"type":945,"marks":1230},"2. Clearly identify your business",[1231,1233],{"type":948,"attrs":1232},{"color":950},{"type":952},{"type":31,"attrs":1235,"content":1236},{"textAlign":869},[1237],{"text":1238,"type":945},"Every marketing SMS must identify the business responsible for the message. If a third-party is sending SMS marketing messages on your behalf, they must still ID you as the authorising business with the correct legal name of your business, or your name and Australian Business Number (ABN).",{"type":31,"attrs":1240,"content":1241},{"textAlign":869},[1242,1248],{"text":1243,"type":945,"marks":1244},"Why it matters: ",[1245,1247],{"type":948,"attrs":1246},{"color":950},{"type":952},{"text":1249,"type":945,"marks":1250},"Customers are more likely to engage with messages when they know who sent them. It's also a legal requirement.",[1251],{"type":948,"attrs":1252},{"color":950},{"type":31,"attrs":1254,"content":1255},{"textAlign":869},[1256],{"text":1257,"type":945,"marks":1258},"What to do:",[1259,1261],{"type":948,"attrs":1260},{"color":950},{"type":952},{"type":1147,"content":1263},[1264,1293,1321],{"type":1150,"content":1265},[1266],{"type":31,"attrs":1267,"content":1268},{"textAlign":869},[1269,1274,1288],{"text":1270,"type":945,"marks":1271},"If your SMS service uses ",[1272],{"type":948,"attrs":1273},{"color":950},{"text":1275,"type":945,"marks":1276},"Alphanumeric Sender IDs",[1277,1286],{"type":965,"attrs":1278},{"href":1279,"uuid":1280,"anchor":869,"target":776,"linktype":18,"story":1281},"\u002Fresources\u002Farticles\u002Fwhat-are-alphanumeric-sender-ids","6c695876-aefc-4203-8dce-522e743c87b9",{"name":1282,"id":1283,"uuid":1280,"slug":1284,"url":1285,"full_slug":1285,"_stopResolving":303},"What are Alphanumeric Sender IDs?",7886358,"what-are-alphanumeric-sender-ids","resources\u002Farticles\u002Fwhat-are-alphanumeric-sender-ids",{"type":948,"attrs":1287},{"color":950},{"text":1289,"type":945,"marks":1290}," (like “Kudosity”) your business will need to be verified to receive this. ",[1291],{"type":948,"attrs":1292},{"color":950},{"type":1150,"content":1294},[1295],{"type":31,"attrs":1296,"content":1297},{"textAlign":869},[1298,1302,1310,1315],{"text":1270,"type":945,"marks":1299},[1300],{"type":948,"attrs":1301},{"color":950},{"text":1303,"type":945,"marks":1304},"virtual numbers",[1305,1308],{"type":965,"attrs":1306},{"href":1307,"uuid":869,"anchor":869,"target":776,"linktype":45},"\u002Fresources\u002Farticles\u002Fguide-to-virtual-mobile-numbers",{"type":948,"attrs":1309},{"color":950},{"text":1311,"type":945,"marks":1312}," to send SMS to allow customer to reply to the text, you need to include your business name in every message, either at the beginning or end",[1313],{"type":948,"attrs":1314},{"color":950},{"text":1316,"type":945,"marks":1317},". ",[1318,1320],{"type":948,"attrs":1319},{"color":950},{"type":952},{"type":1150,"content":1322},[1323,1337],{"type":31,"attrs":1324,"content":1325},{"textAlign":869},[1326,1332],{"text":1327,"type":945,"marks":1328},"Example:",[1329,1331],{"type":948,"attrs":1330},{"color":950},{"type":952},{"text":1333,"type":945,"marks":1334}," “Exclusive deals just for you. Shop now and save 20% – [Business Name]. ",[1335],{"type":948,"attrs":1336},{"color":950},{"type":31,"attrs":1338,"content":1339},{"textAlign":869},[1340],{"text":1341,"type":945,"marks":1342},"Reply STOP to unsubscribe.”",[1343],{"type":948,"attrs":1344},{"color":950},{"type":939,"attrs":1346,"content":1347},{"level":1100,"textAlign":869},[1348],{"text":1349,"type":945,"marks":1350},"3. Make opt-outs and unsubscribing easy ",[1351,1353],{"type":948,"attrs":1352},{"color":950},{"type":952},{"type":31,"attrs":1355,"content":1356},{"textAlign":869},[1357,1362],{"text":1358,"type":945,"marks":1359},"Every SMS marketing message must include a simple, functional, way for the recipient to opt out. ",[1360],{"type":948,"attrs":1361},{"color":950},{"text":1363,"type":945},"It can’t cost more than a standard text, and the number needs to be serviceable for at least 30 days after sending your SMS. ",{"type":31,"attrs":1365,"content":1366},{"textAlign":869},[1367],{"text":1368,"type":945,"marks":1369},"To comply, your opt-out must:",[1370,1372],{"type":948,"attrs":1371},{"color":950},{"type":952},{"type":1147,"content":1374},[1375,1385,1395,1405,1415],{"type":1150,"content":1376},[1377],{"type":31,"attrs":1378,"content":1379},{"textAlign":869},[1380],{"text":1381,"type":945,"marks":1382},"Use a clear instruction (e.g., “Reply STOP to unsubscribe”).",[1383],{"type":948,"attrs":1384},{"color":950},{"type":1150,"content":1386},[1387],{"type":31,"attrs":1388,"content":1389},{"textAlign":869},[1390],{"text":1391,"type":945,"marks":1392},"Be processed within five working days.",[1393],{"type":948,"attrs":1394},{"color":950},{"type":1150,"content":1396},[1397],{"type":31,"attrs":1398,"content":1399},{"textAlign":869},[1400],{"text":1401,"type":945,"marks":1402},"Cost no more than a standard SMS (or for free).",[1403],{"type":948,"attrs":1404},{"color":950},{"type":1150,"content":1406},[1407],{"type":31,"attrs":1408,"content":1409},{"textAlign":869},[1410],{"text":1411,"type":945,"marks":1412},"Remain active for 30 days after the message is sent.",[1413],{"type":948,"attrs":1414},{"color":950},{"type":1150,"content":1416},[1417,1431],{"type":31,"attrs":1418,"content":1419},{"textAlign":869},[1420,1425,1426],{"text":1421,"type":945,"marks":1422},"Not require login, form submission, or account creation",[1423],{"type":948,"attrs":1424},{"color":950},{"text":1139,"type":945},{"text":1427,"type":945,"marks":1428},"This is not optional.",[1429],{"type":948,"attrs":1430},{"color":950},{"type":31,"attrs":1432},{"textAlign":869},{"type":31,"attrs":1434,"content":1435},{"textAlign":869},[1436],{"text":1437,"type":945,"marks":1438},"At Kudosity, we simplify this by automatically adding opt-out instructions to every SMS template for your campaign and generating a unique unsubscribe link when alpha-numeric sender IDs are used. Our system tracks opt-outs in real time and ensures they’re excluded from future sends. There's no manual intervention required.",[1439],{"type":948,"attrs":1440},{"color":950},{"type":939,"attrs":1442,"content":1443},{"level":1100,"textAlign":869},[1444],{"text":1445,"type":945,"marks":1446},"4. Protect customer data",[1447,1449],{"type":948,"attrs":1448},{"color":950},{"type":952},{"type":31,"attrs":1451,"content":1452},{"textAlign":869},[1453],{"text":1454,"type":945,"marks":1455},"Compliance isn’t only about the messages you send, it’s also about how you handle the data behind them.",[1456],{"type":948,"attrs":1457},{"color":950},{"type":31,"attrs":1459,"content":1460},{"textAlign":869},[1461],{"text":1462,"type":945,"marks":1463},"Under the Australian Privacy Principles (APPs), personal data such as mobile numbers must be stored securely and accessed only by authorised personnel.",[1464],{"type":948,"attrs":1465},{"color":950},{"type":31,"attrs":1467,"content":1468},{"textAlign":869},[1469],{"text":1470,"type":945,"marks":1471},"Best practices include:",[1472,1474],{"type":948,"attrs":1473},{"color":950},{"type":952},{"type":1147,"content":1476},[1477,1487,1497,1509],{"type":1150,"content":1478},[1479],{"type":31,"attrs":1480,"content":1481},{"textAlign":869},[1482],{"text":1483,"type":945,"marks":1484},"Encrypting stored customer data using industry standards (e.g., AES-256).",[1485],{"type":948,"attrs":1486},{"color":950},{"type":1150,"content":1488},[1489],{"type":31,"attrs":1490,"content":1491},{"textAlign":869},[1492],{"text":1493,"type":945,"marks":1494},"Regularly updating access controls and system security.",[1495],{"type":948,"attrs":1496},{"color":950},{"type":1150,"content":1498},[1499],{"type":31,"attrs":1500,"content":1501},{"textAlign":869},[1502,1507],{"text":1503,"type":945,"marks":1504},"Ensuring that data collected for one purpose (e.g., COVID check-ins) is not repurposed for marketing. ",[1505],{"type":948,"attrs":1506},{"color":950},{"text":1508,"type":945},"Significant fines apply for the misuse of this data.",{"type":1150,"content":1510},[1511],{"type":31,"attrs":1512,"content":1513},{"textAlign":869},[1514],{"text":1515,"type":945,"marks":1516},"Limiting access to SMS data to necessary personnel only.",[1517],{"type":948,"attrs":1518},{"color":950},{"type":31,"attrs":1520,"content":1521},{"textAlign":869},[1522,1527,1536],{"text":1523,"type":945,"marks":1524},"At Kudosity, your customer data is protected by industry-leading ",[1525],{"type":948,"attrs":1526},{"color":950},{"text":121,"type":945,"marks":1528},[1529,1534],{"type":965,"attrs":1530},{"href":1531,"uuid":120,"anchor":869,"target":776,"linktype":18,"story":1532},"\u002Fsecurity",{"name":122,"id":1533,"uuid":120,"slug":121,"url":121,"full_slug":121,"_stopResolving":303},27125372,{"type":948,"attrs":1535},{"color":950},{"text":1537,"type":945,"marks":1538},". We are ISO 27001 and SOC 2 | Type II certified and guarantees 100% Australian data sovereignty. You’ll always know exactly where your data is stored and that it’s safe.",[1539],{"type":948,"attrs":1540},{"color":950},{"type":939,"attrs":1542,"content":1543},{"level":1100,"textAlign":869},[1544],{"text":1545,"type":945,"marks":1546},"5. Conduct regular SMS compliance audits",[1547,1549],{"type":948,"attrs":1548},{"color":950},{"type":952},{"type":31,"attrs":1551,"content":1552},{"textAlign":869},[1553],{"text":1554,"type":945,"marks":1555},"Regulations evolve, and so should your SMS practices. Regular reviews of your compliance systems help protect your business and improve campaign effectiveness.",[1556],{"type":948,"attrs":1557},{"color":950},{"type":31,"attrs":1559,"content":1560},{"textAlign":869},[1561],{"text":1562,"type":945,"marks":1563},"Audit your SMS program by reviewing:",[1564,1566],{"type":948,"attrs":1565},{"color":950},{"type":952},{"type":1147,"content":1568},[1569,1579,1589,1599,1609],{"type":1150,"content":1570},[1571],{"type":31,"attrs":1572,"content":1573},{"textAlign":869},[1574],{"text":1575,"type":945,"marks":1576},"Consent collection records and opt-in processes.",[1577],{"type":948,"attrs":1578},{"color":950},{"type":1150,"content":1580},[1581],{"type":31,"attrs":1582,"content":1583},{"textAlign":869},[1584],{"text":1585,"type":945,"marks":1586},"Message content for legal and brand alignment.",[1587],{"type":948,"attrs":1588},{"color":950},{"type":1150,"content":1590},[1591],{"type":31,"attrs":1592,"content":1593},{"textAlign":869},[1594],{"text":1595,"type":945,"marks":1596},"Opt-out functionality.",[1597],{"type":948,"attrs":1598},{"color":950},{"type":1150,"content":1600},[1601],{"type":31,"attrs":1602,"content":1603},{"textAlign":869},[1604],{"text":1605,"type":945,"marks":1606},"Third-party vendors and delivery systems.",[1607],{"type":948,"attrs":1608},{"color":950},{"type":1150,"content":1610},[1611],{"type":31,"attrs":1612,"content":1613},{"textAlign":869},[1614],{"text":1615,"type":945,"marks":1616},"Data access controls and storage policies.",[1617],{"type":948,"attrs":1618},{"color":950},{"type":31,"attrs":1620,"content":1621},{"textAlign":869},[1622],{"text":1623,"type":945,"marks":1624},"Regular audits not only keep you compliant, they show customers that your business values transparency, security, and accountability.",[1625],{"type":948,"attrs":1626},{"color":950},{"type":31,"attrs":1628},{"textAlign":869},{"type":939,"attrs":1630,"content":1631},{"level":941,"textAlign":869},[1632],{"text":1633,"type":945,"marks":1634},"The Spam Act 2003: What you need to know",[1635,1637],{"type":948,"attrs":1636},{"color":950},{"type":952},{"type":31,"attrs":1639,"content":1640},{"textAlign":869},[1641],{"text":1642,"type":945,"marks":1643},"Australia’s Spam Act 2003 governs all commercial electronic messages, including SMS and MMS. It is enforced by the Australian Communications and Media Authority (ACMA).",[1644],{"type":948,"attrs":1645},{"color":950},{"type":31,"attrs":1647,"content":1648},{"textAlign":869},[1649],{"text":1650,"type":945,"marks":1651},"Under the Act, you must:",[1652,1654],{"type":948,"attrs":1653},{"color":950},{"type":952},{"type":1147,"content":1656},[1657,1668,1679,1696],{"type":1150,"content":1658},[1659],{"type":31,"attrs":1660,"content":1661},{"textAlign":869},[1662],{"text":1663,"type":945,"marks":1664},"Have consent (express or inferred).",[1665,1667],{"type":948,"attrs":1666},{"color":950},{"type":952},{"type":1150,"content":1669},[1670],{"type":31,"attrs":1671,"content":1672},{"textAlign":869},[1673],{"text":1674,"type":945,"marks":1675},"Identify yourself in every message.",[1676,1678],{"type":948,"attrs":1677},{"color":950},{"type":952},{"type":1150,"content":1680},[1681],{"type":31,"attrs":1682,"content":1683},{"textAlign":869},[1684,1690,1694],{"text":1685,"type":945,"marks":1686},"Provide a functional and unsubscribe option.",[1687,1689],{"type":948,"attrs":1688},{"color":950},{"type":952},{"text":1183,"type":945,"marks":1691},[1692],{"type":948,"attrs":1693},{"color":950},{"text":1695,"type":945},"Make your unsubscribe function easy, obvious and accessible. You don’t want people to feel forced into staying on your SMS list, and besides – it’s illegal. Under the Spam Act, every marketing message your business sends must include an ‘unsubscribe’ option.",{"type":1150,"content":1697},[1698],{"type":31,"attrs":1699,"content":1700},{"textAlign":869},[1701,1707],{"text":1702,"type":945,"marks":1703},"Never use address-harvesting software or harvested contact lists. ",[1704,1706],{"type":948,"attrs":1705},{"color":950},{"type":952},{"text":1708,"type":945},"This is the no-harvest clause. Don’t assist others in breaking the rules, either. If you do make a mistake and break a spam rule, own up to it. That way, you can try to remedy it, and when your case is reviewed, it may be resolved with no recourse.",{"type":939,"attrs":1710,"content":1711},{"level":1100,"textAlign":869},[1712],{"text":1713,"type":945,"marks":1714},"SPAM Exemptions",[1715],{"type":952},{"type":31,"attrs":1717,"content":1718},{"textAlign":869},[1719],{"text":1720,"type":945},"Certain organisations are exempt from SPAM laws in Australia. These include:",{"type":1147,"content":1722},[1723,1730,1737,1744,1751],{"type":1150,"content":1724},[1725],{"type":31,"attrs":1726,"content":1727},{"textAlign":869},[1728],{"text":1729,"type":945},"Government bodies",{"type":1150,"content":1731},[1732],{"type":31,"attrs":1733,"content":1734},{"textAlign":869},[1735],{"text":1736,"type":945},"Registered charities",{"type":1150,"content":1738},[1739],{"type":31,"attrs":1740,"content":1741},{"textAlign":869},[1742],{"text":1743,"type":945},"Registered political parties",{"type":1150,"content":1745},[1746],{"type":31,"attrs":1747,"content":1748},{"textAlign":869},[1749],{"text":1750,"type":945},"Educational institutions (for messages sent to current and former students).",{"type":1150,"content":1752},[1753,1758,1760],{"type":31,"attrs":1754,"content":1755},{"textAlign":869},[1756],{"text":1757,"type":945},"Purely factual messages",{"type":31,"attrs":1759},{"textAlign":869},{"type":31,"attrs":1761,"content":1762},{"textAlign":869},[1763],{"text":1764,"type":945,"marks":1765},"Exemptions: Some organisations, like government bodies, registered charities, and educational institutions, are exempt from certain aspects of the Spam Act but must still follow privacy and data security principles. ",[1766,1768],{"type":948,"attrs":1767},{"color":950},{"type":952},{"type":31,"attrs":1770,"content":1771},{"textAlign":869},[1772],{"text":1773,"type":945,"marks":1774},"Violating the Spam Act can result in fines, investigations, and enforcement action. If your business does make a mistake, owning it quickly and addressing the issue can help resolve the matter without further penalty.",[1775],{"type":948,"attrs":1776},{"color":950},{"type":939,"attrs":1778,"content":1779},{"level":941,"textAlign":869},[1780],{"text":1781,"type":945,"marks":1782},"What does SMS compliance look like in practice?",[1783,1785],{"type":948,"attrs":1784},{"color":950},{"type":952},{"type":31,"attrs":1787,"content":1788},{"textAlign":869},[1789],{"text":1790,"type":945,"marks":1791},"Here are examples of SMS messages that comply with Australia’s laws and demonstrate responsible sending:",[1792],{"type":948,"attrs":1793},{"color":950},{"type":31,"attrs":1795,"content":1796},{"textAlign":869},[1797,1803],{"text":1798,"type":945,"marks":1799},"Example 1 – ",[1800,1802],{"type":948,"attrs":1801},{"color":950},{"type":952},{"text":1804,"type":945,"marks":1805},"Promotion SMS \"Enjoy 25% off sitewide at Kudosity this weekend only! Shop now: kudosity.com. Reply STOP to opt out\"",[1806],{"type":948,"attrs":1807},{"color":950},{"type":31,"attrs":1809,"content":1810},{"textAlign":869},[1811,1817],{"text":1812,"type":945,"marks":1813},"Example 2 – ",[1814,1816],{"type":948,"attrs":1815},{"color":950},{"type":952},{"text":1818,"type":945,"marks":1819},"Booking Reminder \"Hi Sarah, your dental appointment is on Monday at 10:30am. Please reply CONFIRM or call 03 9000 0000 to reschedule. – ClearSmile Dental. Reply STOP to unsubscribe\"",[1820],{"type":948,"attrs":1821},{"color":950},{"type":31,"attrs":1823,"content":1824},{"textAlign":869},[1825,1831],{"text":1826,"type":945,"marks":1827},"Example 3 – ",[1828,1830],{"type":948,"attrs":1829},{"color":950},{"type":952},{"text":1832,"type":945,"marks":1833},"Loyalty Update \"You’ve earned 100 points in your rewards account. Redeem now for exclusive perks. Reply STOP to opt out – Green & Co.\"",[1834],{"type":948,"attrs":1835},{"color":950},{"type":31,"attrs":1837,"content":1838},{"textAlign":869},[1839],{"text":1840,"type":945,"marks":1841},"Each message:",[1842,1844],{"type":948,"attrs":1843},{"color":950},{"type":952},{"type":1147,"content":1846},[1847,1858,1869],{"type":1150,"content":1848},[1849],{"type":31,"attrs":1850,"content":1851},{"textAlign":869},[1852],{"text":1853,"type":945,"marks":1854},"Clearly identifies the sender",[1855,1857],{"type":948,"attrs":1856},{"color":950},{"type":952},{"type":1150,"content":1859},[1860],{"type":31,"attrs":1861,"content":1862},{"textAlign":869},[1863],{"text":1864,"type":945,"marks":1865},"Offers value to the recipient",[1866,1868],{"type":948,"attrs":1867},{"color":950},{"type":952},{"type":1150,"content":1870},[1871],{"type":31,"attrs":1872,"content":1873},{"textAlign":869},[1874],{"text":1875,"type":945,"marks":1876},"Includes a clear opt-out instruction",[1877,1879],{"type":948,"attrs":1878},{"color":950},{"type":952},{"type":939,"attrs":1881,"content":1882},{"level":941,"textAlign":869},[1883],{"text":1884,"type":945,"marks":1885},"How Kudosity supports SMS compliance",[1886,1888],{"type":948,"attrs":1887},{"color":950},{"type":952},{"type":31,"attrs":1890,"content":1891},{"textAlign":869},[1892],{"text":1893,"type":945,"marks":1894},"At Kudosity, our platform is designed to support SMS compliance in Australia. ",[1895],{"type":948,"attrs":1896},{"color":950},{"type":31,"attrs":1898,"content":1899},{"textAlign":869},[1900],{"text":1901,"type":945,"marks":1902},"We support responsible sending",[1903],{"type":952},{"type":31,"attrs":1905,"content":1906},{"textAlign":869},[1907,1909,1918],{"text":1908,"type":945},"Our ",{"text":1910,"type":945,"marks":1911},"SMS service",[1912],{"type":965,"attrs":1913},{"href":1914,"uuid":50,"anchor":869,"target":776,"linktype":18,"story":1915},"\u002Fproducts\u002Fmessaging\u002Fsms",{"name":52,"id":1916,"uuid":50,"slug":1917,"url":51,"full_slug":51,"_stopResolving":303},6585455,"sms",{"text":1919,"type":945}," has features geared towards compliance, automated to lessen your load. The Kudosity platform is built to ensure your marketing messages are spam compliant.",{"type":31,"attrs":1921,"content":1922},{"textAlign":869},[1923],{"text":1924,"type":945},"Our online platform will auto-add ‘Opt-out reply STOP’ to your messages when you create a campaign. If the sender ID you’re messaging from contains a word (alpha-numeric), Kudosity adds an automatically-generated unique unsubscribe link.",{"type":31,"attrs":1926,"content":1927},{"textAlign":869},[1928],{"text":1929,"type":945},"Save more time with automatic management of all opt-out requests. Streamline your next campaign; Kudosity will automatically exclude opt-outs, so you can take that off your manual to-do list.",{"type":31,"attrs":1931,"content":1932},{"textAlign":869},[1933],{"text":1934,"type":945,"marks":1935},"Here’s how we help you stay on the right side of the law, while still getting the results you want:",[1936],{"type":948,"attrs":1937},{"color":950},{"type":1147,"content":1939},[1940,1956,1972,1988,2004],{"type":1150,"content":1941},[1942],{"type":31,"attrs":1943,"content":1944},{"textAlign":869},[1945,1951],{"text":1946,"type":945,"marks":1947},"Automatic opt-out handling: ",[1948,1950],{"type":948,"attrs":1949},{"color":950},{"type":952},{"text":1952,"type":945,"marks":1953},"Reply STOP and unique links should be added to every message you send.",[1954],{"type":948,"attrs":1955},{"color":950},{"type":1150,"content":1957},[1958],{"type":31,"attrs":1959,"content":1960},{"textAlign":869},[1961,1967],{"text":1962,"type":945,"marks":1963},"Real-time unsubscribe tracking: ",[1964,1966],{"type":948,"attrs":1965},{"color":950},{"type":952},{"text":1968,"type":945,"marks":1969},"Immediate suppression from future sends.",[1970],{"type":948,"attrs":1971},{"color":950},{"type":1150,"content":1973},[1974],{"type":31,"attrs":1975,"content":1976},{"textAlign":869},[1977,1983],{"text":1978,"type":945,"marks":1979},"Consent tracking and audit logs:",[1980,1982],{"type":948,"attrs":1981},{"color":950},{"type":952},{"text":1984,"type":945,"marks":1985}," Keep a secure, searchable history.",[1986],{"type":948,"attrs":1987},{"color":950},{"type":1150,"content":1989},[1990],{"type":31,"attrs":1991,"content":1992},{"textAlign":869},[1993,1999],{"text":1994,"type":945,"marks":1995},"Full Australian data sovereignty:",[1996,1998],{"type":948,"attrs":1997},{"color":950},{"type":952},{"text":2000,"type":945,"marks":2001}," ISO 27001 + SOC 2 | Type II certified.",[2002],{"type":948,"attrs":2003},{"color":950},{"type":1150,"content":2005},[2006],{"type":31,"attrs":2007,"content":2008},{"textAlign":869},[2009,2015],{"text":2010,"type":945,"marks":2011},"Dedicated compliance support: ",[2012,2014],{"type":948,"attrs":2013},{"color":950},{"type":952},{"text":2016,"type":945,"marks":2017},"Expert help when you need it.",[2018],{"type":948,"attrs":2019},{"color":950},{"type":939,"attrs":2021,"content":2022},{"level":941,"textAlign":869},[2023],{"text":2024,"type":945,"marks":2025},"SMS Marketing with confidence",[2026,2028],{"type":948,"attrs":2027},{"color":950},{"type":952},{"type":31,"attrs":2030,"content":2031},{"textAlign":869},[2032],{"text":2033,"type":945,"marks":2034},"Compliance isn’t a barrier to good marketing, it’s the foundation of it. By aligning with SMS legal requirements and the Spam Act 2003, your business not only avoids legal risk but also builds stronger, more respectful relationships with your customers.",[2035],{"type":948,"attrs":2036},{"color":950},{"type":31,"attrs":2038,"content":2039},{"textAlign":869},[2040],{"text":2041,"type":945,"marks":2042},"With Kudosity’s platform, you don’t need to choose between compliance and performance - you get both.We also have an expert team on hand 24\u002F7 to assist you with your SMS marketing campaigns and provide guidance on regulations. ",[2043],{"type":948,"attrs":2044},{"color":950},{"type":31,"attrs":2046,"content":2047},{"textAlign":869},[2048,2053,2064],{"text":2049,"type":945,"marks":2050},"Ready to simplify compliance and send ",[2051],{"type":948,"attrs":2052},{"color":950},{"text":2054,"type":945,"marks":2055},"smarter SMS campaigns",[2056,2059,2062],{"type":965,"attrs":2057},{"href":2058,"uuid":869,"anchor":869,"target":869,"linktype":45},"https:\u002F\u002Fkudosity.com\u002Fproducts\u002Fmessaging\u002Fsms",{"type":948,"attrs":2060},{"color":2061},"#1155CC",{"type":2063},"underline",{"text":2065,"type":945,"marks":2066},"? Explore Kudosity’s compliant messaging solutions today.",[2067],{"type":948,"attrs":2068},{"color":950},{"type":1028,"attrs":2070},{"id":1030,"body":2071},[2072],{"_uid":2073,"color":2074,"title":17,"component":1037,"description":2075},"i-0f7a3ce8-a726-46f4-b6f2-35850a4c9648",{"value":1035,"plugin":1036},{"type":28,"content":2076},[2077],{"type":31,"content":2078},[2079,2081,2086,2088,2093],{"text":2080,"type":945},"We are ",{"text":2082,"type":945,"marks":2083},"ISO 27001",[2084],{"type":965,"attrs":2085},{"href":1531,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":2087,"type":945}," and SOC 2 | Type I certified and have ",{"text":2089,"type":945,"marks":2090},"100% Australian data sovereignty",[2091],{"type":965,"attrs":2092},{"href":1531,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":2094,"type":945},"; rest assured– when you gather information from your customers and prospects – their data is safe with us. We confirm the safety and whereabouts of your data and simplify data compliance requirements.",{"type":31,"attrs":2096},{"textAlign":869},{"type":31,"attrs":2098,"content":2099},{"textAlign":869},[2100],{"text":2101,"type":945},"Spam regulations are serious. Kudosity makes it easy to send responsibly.","Compliance","3",{"id":17,"url":17,"linktype":18,"fieldtype":19,"cached_url":17},"article",[52,192,2107],"Marketing","In the ever-evolving world of digital commerce, businesses need to update and innovate their offerings.",{"id":931,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":932,"copyright":17,"fieldtype":35,"meta_data":2110,"is_external_url":37},{},"2025-05-09 00:00",[],"be-spam-compliant-best-practices-for-australian-sms-marketing","resources\u002Farticles\u002Fbe-spam-compliant-best-practices-for-australian-sms-marketing",320,[],5555783,"be7190dc-e059-42ef-8ae3-49419cb420a7","2024-04-02T01:41:51.786Z",[],{"name":2122,"created_at":2123,"published_at":2124,"updated_at":2125,"id":2126,"uuid":2127,"content":2128,"slug":2723,"full_slug":2724,"sort_by_date":869,"position":2725,"tag_list":2726,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":2727,"first_published_at":2728,"release_id":869,"lang":875,"path":869,"alternates":2729,"default_full_slug":869,"translated_slugs":869},"REST API vs SMS Gateway: Which Is Better?","2026-04-20T14:14:49.273Z","2026-10-12T01:21:23.525Z","2026-10-12T01:21:23.540Z",167956026522196,"beb5de3e-4e6d-4a43-866d-386abd668728",{"seo":2129,"_uid":919,"date":2132,"tags":2133,"gated":929,"image":2141,"title":934,"footer":2145,"content":2146,"category":2717,"duration":2103,"hide_toc":37,"redirect":2718,"component":2105,"categories":2719,"description":2108,"hide_related":37,"image_mobile":2720,"last_updated":2132,"related_pages":2722},{"_uid":2130,"title":2122,"plugin":917,"og_image":17,"og_title":17,"description":2131,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"9bedfe96-65a6-442b-98a8-a5c178626d70","REST API vs SMS gateway explained. Compare setup, scalability, and use cases to choose the right SMS integration for your business.","2026-04-21 00:00",{"value":2134,"plugin":928},[2135,2136,2137,334,2138,2139,2140],"SMS Best Practice","SMS Solutions","Bulk SMS Gateway","Integration","SMS Integration","SMPP",{"id":2142,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2143,"copyright":17,"fieldtype":35,"meta_data":2144,"is_external_url":37},168552276406037,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F970x615\u002F9521c041b1\u002Frest-api-vs-sms-gateway.svg",{},[],{"type":28,"content":2147},[2148,2155,2160,2165,2170,2175,2205,2207,2214,2219,2224,2236,2243,2248,2253,2258,2263,2270,2275,2281,2286,2323,2330,2335,2365,2370,2377,2382,2387,2392,2397,2399,2406,2411,2416,2421,2426,2456,2461,2466,2468,2475,2480,2485,2490,2495,2502,2507,2512,2517,2524,2529,2534,2539,2576,2610,2612,2713,2715],{"type":939,"attrs":2149,"content":2150},{"level":941,"textAlign":869},[2151],{"text":2152,"type":945,"marks":2153},"REST API vs SMS gateway: which is better for sending SMS?",[2154],{"type":952},{"type":31,"attrs":2156,"content":2157},{"textAlign":869},[2158],{"text":2159,"type":945},"If you are comparing REST API vs SMS gateway options, the first thing to clarify is that they are not always direct alternatives.",{"type":31,"attrs":2161,"content":2162},{"textAlign":869},[2163],{"text":2164,"type":945},"An SMS gateway is the underlying infrastructure that connects your software to mobile carrier networks. A REST API is one way to connect with that infrastructure, and SMPP another. That distinction matters, because the right setup depends less on labels and more on what your business actually needs the messaging layer to do.",{"type":31,"attrs":2166,"content":2167},{"textAlign":869},[2168],{"text":2169,"type":945},"For some teams, connecting through a REST API is the practical choice. It's easier to integrate, easier to maintain, and well-suited to automated workflows. For others, especially at higher send volumes, connecting directly to the gateway through SMPP may offer more throughput and tighter control.",{"type":31,"attrs":2171,"content":2172},{"textAlign":869},[2173],{"text":2174,"type":945},"The best decision usually comes down to four things:",{"type":1147,"content":2176},[2177,2184,2191,2198],{"type":1150,"content":2178},[2179],{"type":31,"attrs":2180,"content":2181},{"textAlign":869},[2182],{"text":2183,"type":945},"how your systems are built",{"type":1150,"content":2185},[2186],{"type":31,"attrs":2187,"content":2188},{"textAlign":869},[2189],{"text":2190,"type":945},"how much SMS volume you send",{"type":1150,"content":2192},[2193],{"type":31,"attrs":2194,"content":2195},{"textAlign":869},[2196],{"text":2197,"type":945},"how much control you need over performance, routing, and integration",{"type":1150,"content":2199},[2200],{"type":31,"attrs":2201,"content":2202},{"textAlign":869},[2203],{"text":2204,"type":945},"your technical capability and development resourcing",{"type":31,"attrs":2206},{"textAlign":869},{"type":939,"attrs":2208,"content":2209},{"level":941,"textAlign":869},[2210],{"text":2211,"type":945,"marks":2212},"What's an SMS gateway?",[2213],{"type":952},{"type":31,"attrs":2215,"content":2216},{"textAlign":869},[2217],{"text":2218,"type":945},"An SMS gateway is the infrastructure that enables messages to move between software applications and mobile networks.",{"type":31,"attrs":2220,"content":2221},{"textAlign":869},[2222],{"text":2223,"type":945},"In practical terms, it acts as the bridge between your system and downstream aggregators or carriers that actually deliver the SMS. Without that gateway entry point, your platform cannot reliably send or receive messages.",{"type":31,"attrs":2225,"content":2226},{"textAlign":869},[2227,2229,2234],{"text":2228,"type":945},"Businesses can access SMS Gateways in different ways. They might use a platform interface, connect through a ",{"text":334,"type":945,"marks":2230},[2231],{"type":965,"attrs":2232},{"href":2233,"uuid":869,"anchor":869,"target":776,"linktype":45},"\u002Fproducts\u002Fconnectivity\u002Frest-api",{"text":2235,"type":945},", or establish a direct protocol connection through an SMS gateway.",{"type":939,"attrs":2237,"content":2238},{"level":1100,"textAlign":869},[2239],{"text":2240,"type":945,"marks":2241},"What's a REST API in SMS?",[2242],{"type":952},{"type":31,"attrs":2244,"content":2245},{"textAlign":869},[2246],{"text":2247,"type":945},"In an SMS environment, a REST API gives your application a structured way to send requests to the gateway.",{"type":31,"attrs":2249,"content":2250},{"textAlign":869},[2251],{"text":2252,"type":945},"That request might tell the platform to send a message, return a delivery report, check message status, or handle replies. Because REST APIs use standard HTTP methods and common languages like JSON, they are generally easier for development teams to adopt than telecom-specific protocols like SMPP.",{"type":31,"attrs":2254,"content":2255},{"textAlign":869},[2256],{"text":2257,"type":945},"This is one reason REST API-led messaging is widely used across ecommerce, SaaS, customer service, logistics, and internal operations. It lets teams add SMS into existing systems without needing deep telecom expertise.",{"type":31,"attrs":2259,"content":2260},{"textAlign":869},[2261],{"text":2262,"type":945},"For many businesses, this makes a REST API the most practical path for SMS gateway integrations. It works well when SMS needs to sit inside broader workflows rather than operate as a standalone channel.",{"type":939,"attrs":2264,"content":2265},{"level":1100,"textAlign":869},[2266],{"text":2267,"type":945,"marks":2268},"REST API vs SMS gateway: the real difference",[2269],{"type":952},{"type":31,"attrs":2271,"content":2272},{"textAlign":869},[2273],{"text":2274,"type":945},"When comparing REST API vs SMPP for SMS gateway access, the real question is not which one is better in theory. It's which access method fits your operating model.",{"type":939,"attrs":2276,"content":2277},{"level":1100,"textAlign":869},[2278],{"text":334,"type":945,"marks":2279},[2280],{"type":952},{"type":31,"attrs":2282,"content":2283},{"textAlign":869},[2284],{"text":2285,"type":945},"A REST API is usually the better fit when you need to:",{"type":1147,"content":2287},[2288,2295,2302,2309,2316],{"type":1150,"content":2289},[2290],{"type":31,"attrs":2291,"content":2292},{"textAlign":869},[2293],{"text":2294,"type":945},"connect SMS to third party applications, CRM, booking systems, or ecommerce platforms",{"type":1150,"content":2296},[2297],{"type":31,"attrs":2298,"content":2299},{"textAlign":869},[2300],{"text":2301,"type":945},"trigger messages based on customer or system events",{"type":1150,"content":2303},[2304],{"type":31,"attrs":2305,"content":2306},{"textAlign":869},[2307],{"text":2308,"type":945},"manage delivery reports and replies through standard web workflows",{"type":1150,"content":2310},[2311],{"type":31,"attrs":2312,"content":2313},{"textAlign":869},[2314],{"text":2315,"type":945},"launch faster without building around telecom-specific protocols",{"type":1150,"content":2317},[2318],{"type":31,"attrs":2319,"content":2320},{"textAlign":869},[2321],{"text":2322,"type":945},"Leverage AI tooling, including MCP servers and Kudosity plugins or extensions for agents",{"type":939,"attrs":2324,"content":2325},{"level":1100,"textAlign":869},[2326],{"text":2327,"type":945,"marks":2328},"Direct SMS gateway access via SMPP",[2329],{"type":952},{"type":31,"attrs":2331,"content":2332},{"textAlign":869},[2333],{"text":2334,"type":945},"Direct gateway access is typically better suited to businesses that:",{"type":1147,"content":2336},[2337,2344,2351,2358],{"type":1150,"content":2338},[2339],{"type":31,"attrs":2340,"content":2341},{"textAlign":869},[2342],{"text":2343,"type":945},"send very high volumes of SMS on a regular basis",{"type":1150,"content":2345},[2346],{"type":31,"attrs":2347,"content":2348},{"textAlign":869},[2349],{"text":2350,"type":945},"need persistent connections for faster throughput",{"type":1150,"content":2352},[2353],{"type":31,"attrs":2354,"content":2355},{"textAlign":869},[2356],{"text":2357,"type":945},"want more direct control over message handling",{"type":1150,"content":2359},[2360],{"type":31,"attrs":2361,"content":2362},{"textAlign":869},[2363],{"text":2364,"type":945},"already have engineering capability to manage a more technical setup",{"type":31,"attrs":2366,"content":2367},{"textAlign":869},[2368],{"text":2369,"type":945},"So while the phrase REST API vs SMS gateway sounds like a side-by-side product comparison, in practice it's more accurate to think about access layers. REST APIs offer a simpler interface, while SMPP is a more direct protocol. Both can sit on top of the same gateway infrastructure.",{"type":939,"attrs":2371,"content":2372},{"level":1100,"textAlign":869},[2373],{"text":2374,"type":945,"marks":2375},"When a REST API makes more sense",[2376],{"type":952},{"type":31,"attrs":2378,"content":2379},{"textAlign":869},[2380],{"text":2381,"type":945},"A REST API is often the right choice for businesses that want to make SMS part of a larger workflow.",{"type":31,"attrs":2383,"content":2384},{"textAlign":869},[2385],{"text":2386,"type":945},"For example, you might want to send order confirmations, one-time passcodes, appointment reminders, payment prompts, or support updates based on real-time events inside your own systems. In those cases, REST APIs give developers a straightforward way to integrate messaging logic without adding unnecessary complexity.",{"type":31,"attrs":2388,"content":2389},{"textAlign":869},[2390],{"text":2391,"type":945},"It also works well when speed of implementation matters. Most development teams already know how to work with HTTP requests, authentication, and JSON payloads. That lowers the barrier to adoption and makes ongoing maintenance easier.",{"type":31,"attrs":2393,"content":2394},{"textAlign":869},[2395],{"text":2396,"type":945},"For many businesses, especially those earlier in their messaging maturity, this is the most efficient approach to SMS gateway integration. It gives enough control for meaningful automation, while keeping implementation manageable.",{"type":31,"attrs":2398},{"textAlign":869},{"type":939,"attrs":2400,"content":2401},{"level":941,"textAlign":869},[2402],{"text":2403,"type":945,"marks":2404},"When SMPP and direct SMS gateway access makes more sense",[2405],{"type":952},{"type":31,"attrs":2407,"content":2408},{"textAlign":869},[2409],{"text":2410,"type":945},"There are use cases where a direct SMPP connection to the gateway is the better option.",{"type":31,"attrs":2412,"content":2413},{"textAlign":869},[2414],{"text":2415,"type":945},"This typically happens when messaging becomes a core operational function rather than a simple API call. As volume increases and delivery timing becomes more critical, the overhead of a REST API can start to limit performance. In these cases, businesses often look at SMPP.",{"type":31,"attrs":2417,"content":2418},{"textAlign":869},[2419],{"text":2420,"type":945},"If you are asking how does SMPP work, it comes down to connection type. Instead of sending a new request for every message, SMPP maintains a persistent connection between your system and the SMS gateway. That connection stays open, reducing processing overhead and allowing messages to flow faster and more consistently, particularly at scale.",{"type":31,"attrs":2422,"content":2423},{"textAlign":869},[2424],{"text":2425,"type":945},"This approach is most relevant for businesses that:",{"type":1147,"content":2427},[2428,2435,2442,2449],{"type":1150,"content":2429},[2430],{"type":31,"attrs":2431,"content":2432},{"textAlign":869},[2433],{"text":2434,"type":945},"send high volumes of messages on a daily basis",{"type":1150,"content":2436},[2437],{"type":31,"attrs":2438,"content":2439},{"textAlign":869},[2440],{"text":2441,"type":945},"run time-sensitive messaging workflows where delays are not acceptable",{"type":1150,"content":2443},[2444],{"type":31,"attrs":2445,"content":2446},{"textAlign":869},[2447],{"text":2448,"type":945},"need greater control over throughput and delivery handling",{"type":1150,"content":2450},[2451],{"type":31,"attrs":2452,"content":2453},{"textAlign":869},[2454],{"text":2455,"type":945},"have the technical capability to manage a more specialised SMS gateway integration",{"type":31,"attrs":2457,"content":2458},{"textAlign":869},[2459],{"text":2460,"type":945},"It can also be a fit for businesses managing their own sender infrastructure, including virtual mobile numbers or other messaging-enabled numbers.",{"type":31,"attrs":2462,"content":2463},{"textAlign":869},[2464],{"text":2465,"type":945},"For these use cases, SMPP can deliver clear performance advantages. However, it requires a more involved setup and ongoing management, so the right fit depends on your volume, architecture, and internal resources.",{"type":31,"attrs":2467},{"textAlign":869},{"type":939,"attrs":2469,"content":2470},{"level":941,"textAlign":869},[2471],{"text":2472,"type":945,"marks":2473},"How does SMPP work in practice?",[2474],{"type":952},{"type":31,"attrs":2476,"content":2477},{"textAlign":869},[2478],{"text":2479,"type":945},"A practical way to understand how SMPP works is to look at how the connection is handled. Instead of sending a new request for every message, your platform opens a persistent session with the SMS gateway, and messages flow through that connection continuously.",{"type":31,"attrs":2481,"content":2482},{"textAlign":869},[2483],{"text":2484,"type":945},"This is the key difference in the REST API vs SMS gateway discussion. A REST API creates a new request each time, which adds processing overhead. SMPP keeps the session live, reducing that overhead and supporting faster, more consistent throughput when message volumes are high.",{"type":31,"attrs":2486,"content":2487},{"textAlign":869},[2488],{"text":2489,"type":945},"That performance gain comes with trade-offs. SMPP requires you to manage the connection directly, including session handling and recovery if the connection drops. It also means more responsibility sits with your team rather than being abstracted through a simpler SMS gateway integration.",{"type":31,"attrs":2491,"content":2492},{"textAlign":869},[2493],{"text":2494,"type":945},"For teams that need scale and control, that trade-off can make sense. For others, particularly where volumes are lower or speed is less critical, a REST API is often the more practical option.",{"type":939,"attrs":2496,"content":2497},{"level":1100,"textAlign":869},[2498],{"text":2499,"type":945,"marks":2500},"Can you use both?",[2501],{"type":952},{"type":31,"attrs":2503,"content":2504},{"textAlign":869},[2505],{"text":2506,"type":945},"Yes, and many businesses do.",{"type":31,"attrs":2508,"content":2509},{"textAlign":869},[2510],{"text":2511,"type":945},"A modern messaging setup does not always require a permanent choice between REST and direct gateway access using SMPP. Some businesses begin with a REST API because it's quicker to implement and easier to fit into existing workflows. As volume grows, or as performance requirements become more demanding, they may introduce SMPP connectivity for specific use cases.",{"type":31,"attrs":2513,"content":2514},{"textAlign":869},[2515],{"text":2516,"type":945},"That flexibility matters. It means your messaging setup can evolve with the business rather than forcing a full rebuild later.",{"type":939,"attrs":2518,"content":2519},{"level":1100,"textAlign":869},[2520],{"text":2521,"type":945,"marks":2522},"Which option is right for your business?",[2523],{"type":952},{"type":31,"attrs":2525,"content":2526},{"textAlign":869},[2527],{"text":2528,"type":945},"If your goal is to automate customer communication, integrate SMS into existing systems, and move quickly, a REST API is usually the right place to start.",{"type":31,"attrs":2530,"content":2531},{"textAlign":869},[2532],{"text":2533,"type":945},"If your business sends very large volumes and has the development resources to support a more direct telecom-grade setup, gateway access through SMPP may be the better fit.",{"type":31,"attrs":2535,"content":2536},{"textAlign":869},[2537],{"text":2538,"type":945},"The decision is not just about choosing the most technical option. It's about choosing the method that aligns with your:",{"type":1147,"content":2540},[2541,2548,2555,2562,2569],{"type":1150,"content":2542},[2543],{"type":31,"attrs":2544,"content":2545},{"textAlign":869},[2546],{"text":2547,"type":945},"application",{"type":1150,"content":2549},[2550],{"type":31,"attrs":2551,"content":2552},{"textAlign":869},[2553],{"text":2554,"type":945},"workflow",{"type":1150,"content":2556},[2557],{"type":31,"attrs":2558,"content":2559},{"textAlign":869},[2560],{"text":2561,"type":945},"send volume",{"type":1150,"content":2563},[2564],{"type":31,"attrs":2565,"content":2566},{"textAlign":869},[2567],{"text":2568,"type":945},"internal capability",{"type":1150,"content":2570},[2571],{"type":31,"attrs":2572,"content":2573},{"textAlign":869},[2574],{"text":2575,"type":945},"commercial priorities.",{"type":31,"attrs":2577,"content":2578},{"textAlign":869},[2579,2581,2585,2587,2597,2599,2608],{"text":2580,"type":945},"Kudosity supports both ",{"text":334,"type":945,"marks":2582},[2583],{"type":965,"attrs":2584},{"href":2233,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":2586,"type":945}," integration and ",{"text":2140,"type":945,"marks":2588},[2589],{"type":965,"attrs":2590},{"href":2591,"uuid":2592,"anchor":869,"target":776,"linktype":18,"story":2593},"\u002Fproducts\u002Fconnectivity\u002Fsmpp","6ca1119a-2680-485a-a62d-97ee0216c49a",{"name":2140,"id":2594,"uuid":2592,"slug":2595,"url":2596,"full_slug":2596,"_stopResolving":303},6776185,"smpp","products\u002Fconnectivity\u002Fsmpp",{"text":2598,"type":945}," connectivity, so businesses can choose the model that fits now and adjust as requirements change. For a clearer view of commercial fit, it also helps to review the available ",{"text":391,"type":945,"marks":2600},[2601],{"type":965,"attrs":2602},{"href":2603,"uuid":390,"anchor":869,"target":776,"linktype":18,"story":2604},"\u002Fpricing",{"name":2605,"id":2606,"uuid":390,"slug":391,"url":2607,"full_slug":2607,"_stopResolving":303},"Pricing - Australia",6401383,"pricing\u002F",{"text":2609,"type":945}," options alongside technical requirements.",{"type":31,"attrs":2611},{"textAlign":869},{"type":1028,"attrs":2613},{"id":2614,"body":2615},"6c23150a-002e-4825-a856-d0f62a39a9b2",[2616],{"_uid":2617,"items":2618,"style":2700,"title":2701,"buttons":2707,"spacing":2708,"component":2709,"description":2710},"i-6e005901-c166-47c1-ac3f-f7f2c006dc25",[2619,2633,2643,2653,2670,2680,2690],{"_uid":2620,"title":2621,"marker":17,"content":2622,"component":2632},"i-7a399579-ccbc-498f-ad53-3c7096989dc0","Is an SMS gateway the same as an SMS API?",{"type":28,"content":2623},[2624],{"type":31,"attrs":2625,"content":2626},{"textAlign":869},[2627],{"text":2628,"type":945,"marks":2629},"No. An SMS gateway is the underlying infrastructure that connects to carrier networks. An API is one way to access that infrastructure. A gateway may support multiple connection methods, including REST and SMPP.",[2630],{"type":948,"attrs":2631},{"color":950},"accordion-item",{"_uid":2634,"title":2635,"marker":17,"content":2636,"component":2632},"i-69ea966f-cf70-4429-8dad-ff2204dab17b","Which is faster for bulk sending: REST API or SMPP?",{"type":28,"content":2637},[2638],{"type":31,"attrs":2639,"content":2640},{"textAlign":869},[2641],{"text":2642,"type":945},"For very high-volume use cases, SMPP is generally faster because it uses a persistent connection. REST APIs are still highly effective, but they are usually chosen for ease of integration and workflow flexibility rather than maximum throughput.",{"_uid":2644,"title":2645,"marker":17,"content":2646,"component":2632},"i-e2c7ec67-30c6-40ba-b657-d99955591ce4","Do I need technical knowledge to use an SMS gateway?",{"type":28,"content":2647},[2648],{"type":31,"attrs":2649,"content":2650},{"textAlign":869},[2651],{"text":2652,"type":945},"It depends on how you access it. REST APIs are typically easier for most development teams to work with. Direct SMPP connectivity requires more specialised implementation and operational oversight.",{"_uid":2654,"title":2655,"marker":17,"content":2656,"component":2632},"i-6a5a140a-2890-422b-9c06-8a44c9222016","What is SMPP and how is it different from REST?",{"type":28,"content":2657},[2658,2663,2665],{"type":31,"attrs":2659,"content":2660},{"textAlign":869},[2661],{"text":2662,"type":945},"SMPP is a telecommunications protocol, allowing software applications to communicate directly with SMS gateways through persistent sessions. It's a binary protocol with requests consisting of ones and zeroes that're organised into a structured format.",{"type":31,"attrs":2664},{"textAlign":869},{"type":31,"attrs":2666,"content":2667},{"textAlign":869},[2668],{"text":2669,"type":945},"On the other hand REST API's use standard HTTP requests and are generally easier to implement in modern applications.",{"_uid":2671,"title":2672,"marker":17,"content":2673,"component":2632},"i-1a0e1743-18c4-44c6-9cd5-22f8c7fb2d14","Can a REST API support large SMS volumes?",{"type":28,"content":2674},[2675],{"type":31,"attrs":2676,"content":2677},{"textAlign":869},[2678],{"text":2679,"type":945},"Yes. REST APIs can support significant volume when implemented well. At very high throughput levels, though, direct SMPP access may be more efficient.",{"_uid":2681,"title":2682,"marker":17,"content":2683,"component":2632},"i-7ea87442-bab7-44aa-883b-26fa5d6264ea","What is the best option for sms gateway integration?",{"type":28,"content":2684},[2685],{"type":31,"attrs":2686,"content":2687},{"textAlign":869},[2688],{"text":2689,"type":945},"For most businesses, connecting via Kudosity's REST API is the more practical choice because it fits more easily into applications and workflows. For businesses with very high message volumes or more advanced routing requirements, SMPP may be more suitable.",{"_uid":2691,"title":2692,"marker":17,"content":2693,"component":2632},"i-2fdfab92-28bb-41b1-81ea-328c73e94074","Does Kudosity's gateway support both REST API and SMPP for direct gateway access?",{"type":28,"content":2694},[2695],{"type":31,"attrs":2696,"content":2697},{"textAlign":869},[2698],{"text":2699,"type":945},"Yes. Kudosity supports both approaches, which gives businesses flexibility to start with the model that fits their current needs and scale over time.","cards",{"type":28,"content":2702},[2703],{"type":31,"content":2704},[2705],{"text":2706,"type":945},"FAQs",[],"white","content-accordion",{"type":28,"content":2711},[2712],{"type":31},{"type":31,"attrs":2714},{"textAlign":869},{"type":31,"attrs":2716},{"textAlign":869},"Article",{"id":17,"url":17,"linktype":18,"fieldtype":19,"cached_url":17},[2107,52],{"id":2142,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2143,"copyright":17,"fieldtype":35,"meta_data":2721,"is_external_url":37},{},[],"rest-api-vs-sms-gateway","resources\u002Farticles\u002Frest-api-vs-sms-gateway",250,[],"2fc2dd19-5d4c-4af1-b9ea-7039d6401897","2026-05-01T04:56:36.154Z",[],{"name":2731,"created_at":2732,"published_at":2733,"updated_at":2734,"id":2735,"uuid":2736,"content":2737,"slug":3911,"full_slug":3912,"sort_by_date":869,"position":3913,"tag_list":3914,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":3915,"first_published_at":3916,"release_id":869,"lang":875,"path":869,"alternates":3917,"default_full_slug":869,"translated_slugs":869},"SMS Webhooks for AI Workflows","2026-08-25T03:41:57.058Z","2026-10-12T01:18:15.057Z","2026-10-12T01:18:15.093Z",212745081142998,"032b8da0-ee83-4e7d-9c16-a5a9712a626d",{"seo":2738,"_uid":919,"date":2740,"tags":2741,"gated":929,"image":2750,"footer":2755,"content":2774,"category":2744,"duration":3902,"hide_toc":37,"redirect":3903,"component":2105,"categories":3904,"hide_related":37,"image_mobile":3906,"last_updated":2740,"related_pages":3908},{"_uid":916,"title":2731,"plugin":917,"og_image":17,"og_title":17,"description":2739,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"Learn how SMS webhooks help AI workflows track delivery, replies, failed messages, opt-outs and next actions through real-time events.","2026-08-27 00:00",{"value":2742,"plugin":928},[52,2743,2744,2745,2746,2747,2748,2749],"Australia","SMS Operations","SMS Agent","SMS Workflow","SMS AI","SMS MCP","SMS API",{"id":2751,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2752,"copyright":17,"fieldtype":35,"meta_data":2753,"is_external_url":37},213853702584303,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F900x650\u002F2710ab5150\u002Fai-workflow.svg",{"size":2754},"900x650",[2756],{"id":274,"_uid":2757,"form":2758,"title":2759,"component":2766,"description":2767},"35fdb622-cacf-480c-bf40-7c1ab5308f33","https:\u002F\u002Fgo.kudosity.com\u002Fl\u002F993082\u002F2025-06-26\u002Fxp9zq",{"type":28,"content":2760},[2761],{"type":31,"attrs":2762,"content":2763},{"textAlign":869},[2764],{"text":2765,"type":945},"Get ready for Australia’s SMS Sender ID Registry","modal-form",{"type":28,"content":2768},[2769],{"type":31,"attrs":2770,"content":2771},{"textAlign":869},[2772],{"text":2773,"type":945},"From July 2026, Sender ID registration will be required. ACMA’s final steps are still in progress, but Kudosity will keep you informed and help you be ready when registration opens.",{"type":28,"attrs":2775,"content":2776},{"backgroundColor":869},[2777,2785,2801,2828,2837,2864,2947,2967,2975,2984,2993,3015,3023,3031,3039,3048,3056,3153,3161,3170,3178,3180,3186,3194,3205,3213,3328,3330,3339,3397,3406,3414,3423,3431,3440,3464,3516,3525,3549,3557,3566,3574,3583,3591,3600,3608,3617,3643,3652,3660,3669,3704,3713,3734,3743,3751,3759,3767,3769,3813,3815,3900],{"type":939,"attrs":2778,"content":2779},{"level":941,"textAlign":869},[2780],{"text":2731,"type":945,"marks":2781},[2782,2784],{"type":948,"attrs":2783},{"color":950},{"type":952},{"type":31,"attrs":2786,"content":2787},{"textAlign":869},[2788,2796],{"text":2789,"type":945,"marks":2790},"AI-powered SMS",[2791,2794],{"type":965,"attrs":2792},{"href":2793,"uuid":869,"anchor":869,"target":776,"linktype":45},"\u002Fproducts\u002Fconnectivity\u002Fai-messaging-agents",{"type":948,"attrs":2795},{"color":950},{"text":2797,"type":945,"marks":2798}," workflows need more than a send endpoint. If an AI agent sends a customer message, your system still needs to know what happened next. Was the message sent? Was it delivered? Did it fail? Did the customer reply? Did they opt out?",[2799],{"type":948,"attrs":2800},{"color":950},{"type":31,"attrs":2802,"content":2803},{"textAlign":869},[2804,2809,2823],{"text":2805,"type":945,"marks":2806},"SMS webhooks make those answers available in real time. They send messaging events back to your system so the ",[2807],{"type":948,"attrs":2808},{"color":950},{"text":2810,"type":945,"marks":2811},"AI workflow",[2812,2821],{"type":965,"attrs":2813},{"href":2814,"uuid":2815,"anchor":869,"target":776,"linktype":18,"story":2816},"\u002Fresources\u002Farticles\u002Fthe-operational-ai-layer-nobody-talks-about-communication-infrastructure","54ea1339-f6d7-47f5-bf46-0f2ee72202a6",{"name":2817,"id":2818,"uuid":2815,"slug":2819,"url":2820,"full_slug":2820,"_stopResolving":303},"The Operational AI Layer nobody talks about: Communication Infrastructure",182688201122965,"the-operational-ai-layer-nobody-talks-about-communication-infrastructure","resources\u002Farticles\u002Fthe-operational-ai-layer-nobody-talks-about-communication-infrastructure",{"type":948,"attrs":2822},{"color":950},{"text":2824,"type":945,"marks":2825}," can update records, classify replies, retry failed messages or hand the conversation to a person when needed.",[2826],{"type":948,"attrs":2827},{"color":950},{"type":939,"attrs":2829,"content":2830},{"level":941,"textAlign":869},[2831],{"text":2832,"type":945,"marks":2833},"What is an SMS webhook?",[2834,2836],{"type":948,"attrs":2835},{"color":950},{"type":952},{"type":31,"attrs":2838,"content":2839},{"textAlign":869},[2840,2845,2859],{"text":2841,"type":945,"marks":2842},"An ",[2843],{"type":948,"attrs":2844},{"color":950},{"text":2846,"type":945,"marks":2847},"SMS webhook",[2848,2857],{"type":965,"attrs":2849},{"href":2850,"uuid":2851,"anchor":869,"target":776,"linktype":18,"story":2852},"\u002Fresources\u002Farticles\u002Fwebhooks-for-real-time-data-updates","808da02d-d748-4544-9be1-04c9bf0ba9cc",{"name":2853,"id":2854,"uuid":2851,"slug":2855,"url":2856,"full_slug":2856,"_stopResolving":303},"Webhooks for real-time data updates",8048161,"webhooks-for-real-time-data-updates","resources\u002Farticles\u002Fwebhooks-for-real-time-data-updates",{"type":948,"attrs":2858},{"color":950},{"text":2860,"type":945,"marks":2861}," is a way for a messaging platform to send real-time event updates back to your application.",[2862],{"type":948,"attrs":2863},{"color":950},{"type":31,"attrs":2865,"content":2866},{"textAlign":869},[2867,2872,2886,2891,2905,2910,2924,2929,2943],{"text":2868,"type":945,"marks":2869},"Instead of your system repeatedly checking for new information, the SMS provider notifies your endpoint when something happens. That event might be a ",[2870],{"type":948,"attrs":2871},{"color":950},{"text":2873,"type":945,"marks":2874},"sent message",[2875,2884],{"type":965,"attrs":2876},{"href":2877,"uuid":2878,"anchor":869,"target":776,"linktype":18,"story":2879},"\u002Fresources\u002Fguides\u002Fmessaging-channels","19cb908e-beed-450e-8208-d9cd36d9b9aa",{"name":2880,"id":2881,"uuid":2878,"slug":2882,"url":2883,"full_slug":2883,"_stopResolving":303},"The Ultimate Guide to Messaging Channels",64817123560683,"messaging-channels","resources\u002Fguides\u002Fmessaging-channels",{"type":948,"attrs":2885},{"color":950},{"text":2887,"type":945,"marks":2888},", a ",[2889],{"type":948,"attrs":2890},{"color":950},{"text":2892,"type":945,"marks":2893},"delivery report",[2894,2903],{"type":965,"attrs":2895},{"href":2896,"uuid":2897,"anchor":869,"target":776,"linktype":18,"story":2898},"\u002Fproducts\u002Ffeatures\u002Freporting-and-analytics","9809e97b-273a-47c1-adb4-fd39343cf3df",{"name":2899,"id":2900,"uuid":2897,"slug":2901,"url":2902,"full_slug":2902,"_stopResolving":303},"Reporting and Analytics",6776175,"reporting-and-analytics","products\u002Ffeatures\u002Freporting-and-analytics",{"type":948,"attrs":2904},{"color":950},{"text":2906,"type":945,"marks":2907},", a failed send, an ",[2908],{"type":948,"attrs":2909},{"color":950},{"text":2911,"type":945,"marks":2912},"inbound reply",[2913,2922],{"type":965,"attrs":2914},{"href":2915,"uuid":2916,"anchor":869,"target":776,"linktype":18,"story":2917},"\u002Fproducts\u002Ffeatures\u002Ftwo-way-sms","5a8e3932-f876-495b-877a-92c8dea3eb5e",{"name":2918,"id":2919,"uuid":2916,"slug":2920,"url":2921,"full_slug":2921,"_stopResolving":303},"Two Way SMS",6776177,"two-way-sms","products\u002Ffeatures\u002Ftwo-way-sms",{"type":948,"attrs":2923},{"color":950},{"text":2925,"type":945,"marks":2926}," or an ",[2927],{"type":948,"attrs":2928},{"color":950},{"text":2930,"type":945,"marks":2931},"opt-out",[2932,2941],{"type":965,"attrs":2933},{"href":2934,"uuid":2935,"anchor":869,"target":776,"linktype":18,"story":2936},"\u002Fresources\u002Farticles\u002Fsms-compliance-masterclass","64f60eca-dc48-4e91-99d4-ed820cac9371",{"name":2937,"id":2938,"uuid":2935,"slug":2939,"url":2940,"full_slug":2940,"_stopResolving":303},"SMS Compliance Masterclass",6540897,"sms-compliance-masterclass","resources\u002Farticles\u002Fsms-compliance-masterclass",{"type":948,"attrs":2942},{"color":950},{"text":1139,"type":945,"marks":2944},[2945],{"type":948,"attrs":2946},{"color":950},{"type":31,"attrs":2948,"content":2949},{"textAlign":869},[2950,2955,2962],{"text":2951,"type":945,"marks":2952},"Kudosity’s ",[2953],{"type":948,"attrs":2954},{"color":950},{"text":2956,"type":945,"marks":2957},"developer documentation",[2958,2960],{"type":965,"attrs":2959},{"href":212,"uuid":869,"anchor":869,"target":213,"linktype":45},{"type":948,"attrs":2961},{"color":950},{"text":2963,"type":945,"marks":2964}," describes webhooks as a way to notify your application when events happen, including receiving an SMS message. Its SMS status events can include internal statuses such as sent and failed, as well as delivery receipts such as delivered and undelivered.",[2965],{"type":948,"attrs":2966},{"color":950},{"type":31,"attrs":2968,"content":2969},{"textAlign":869},[2970],{"text":2971,"type":945,"marks":2972},"In practical terms, an SMS webhook keeps your workflow informed without relying on manual checks.",[2973],{"type":948,"attrs":2974},{"color":950},{"type":939,"attrs":2976,"content":2977},{"level":941,"textAlign":869},[2978],{"text":2979,"type":945,"marks":2980},"Why webhooks matter for AI SMS workflows",[2981,2983],{"type":948,"attrs":2982},{"color":950},{"type":952},{"type":31,"attrs":2985,"content":2986},{"textAlign":869},[2987],{"text":2988,"type":945,"marks":2989},"AI agents need feedback loops.",[2990,2992],{"type":948,"attrs":2991},{"color":950},{"type":952},{"type":31,"attrs":2994,"content":2995},{"textAlign":869},[2996,3001,3010],{"text":2997,"type":945,"marks":2998},"A basic ",[2999],{"type":948,"attrs":3000},{"color":950},{"text":2749,"type":945,"marks":3002},[3003,3008],{"type":965,"attrs":3004},{"href":2233,"uuid":75,"anchor":869,"target":776,"linktype":18,"story":3005},{"name":334,"id":3006,"uuid":75,"slug":3007,"url":76,"full_slug":76,"_stopResolving":303},6776438,"rest-api",{"type":948,"attrs":3009},{"color":950},{"text":3011,"type":945,"marks":3012}," can send a message, but an AI workflow needs to understand what happened after the send. Without delivery reports, reply events and failure signals, the agent is working from assumptions.",[3013],{"type":948,"attrs":3014},{"color":950},{"type":31,"attrs":3016,"content":3017},{"textAlign":869},[3018],{"text":3019,"type":945,"marks":3020},"That matters in customer messaging. If a payment reminder fails, the workflow may need to try another channel. If a customer replies “I already paid”, the AI agent should not send another reminder. If someone replies “STOP”, the system needs to record the opt-out before any further messaging occurs.",[3021],{"type":948,"attrs":3022},{"color":950},{"type":31,"attrs":3024,"content":3025},{"textAlign":869},[3026],{"text":3027,"type":945,"marks":3028},"Kudosity’s SMS API materials reference real-time delivery reports, reply notifications, SMS triggers and link tracking callbacks through webhooks. Its AI agent documentation also references correlating delivery webhooks back to a record in your system, which is the kind of event loop AI workflows need.",[3029],{"type":948,"attrs":3030},{"color":950},{"type":31,"attrs":3032,"content":3033},{"textAlign":869},[3034],{"text":3035,"type":945,"marks":3036},"The purpose is simple: every message should create a trackable event that helps decide the next action.",[3037],{"type":948,"attrs":3038},{"color":950},{"type":939,"attrs":3040,"content":3041},{"level":941,"textAlign":869},[3042],{"text":3043,"type":945,"marks":3044},"Common SMS webhook events",[3045,3047],{"type":948,"attrs":3046},{"color":950},{"type":952},{"type":31,"attrs":3049,"content":3050},{"textAlign":869},[3051],{"text":3052,"type":945,"marks":3053},"Different providers use different event names. The table below uses a simple event model that developers can map to their provider’s actual statuses.",[3054],{"type":948,"attrs":3055},{"color":950},{"type":1028,"attrs":3057},{"id":3058,"body":3059},"cc15d132-25ec-469e-8021-1c5ba7b8f4a4",[3060],{"_uid":3061,"style":875,"table":3062,"title":17,"footer":3149,"buttons":3152,"component":3148,"is_markdown":303},"i-9c00bc41-7261-48b7-a824-1b5414bfba82",{"tbody":3063,"thead":3138,"fieldtype":3148},[3064,3078,3090,3102,3114,3126],{"_uid":3065,"body":3066,"component":3077},"407fe83a-85b7-4044-98f4-9b01273a3d79",[3067,3071,3074],{"_uid":3068,"value":3069,"component":3070},"f8435155-1db4-49ea-b9da-f3f839f41338","message.sent","_table_col",{"_uid":3072,"value":3073,"component":3070},"2ff61ca9-24a0-420d-9be2-bd0b5a4b0fd8","The message request was accepted and sent by the platform.",{"_uid":3075,"value":3076,"component":3070},"1098bab8-b256-440d-83dc-4137ccf5a494","Update the workflow status to sent and wait for delivery 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They give the agent real events to work from, not just assumptions about whether a message was successful.",[3555],{"type":948,"attrs":3556},{"color":950},{"type":939,"attrs":3558,"content":3559},{"level":941,"textAlign":869},[3560],{"text":3561,"type":945,"marks":3562},"How to design webhook handling for AI workflows",[3563,3565],{"type":948,"attrs":3564},{"color":950},{"type":952},{"type":31,"attrs":3567,"content":3568},{"textAlign":869},[3569],{"text":3570,"type":945,"marks":3571},"AI messaging needs practical controls before it goes live.",[3572],{"type":948,"attrs":3573},{"color":950},{"type":939,"attrs":3575,"content":3576},{"level":1100,"textAlign":869},[3577],{"text":3578,"type":945,"marks":3579},"Match every event to a record",[3580,3582],{"type":948,"attrs":3581},{"color":950},{"type":952},{"type":31,"attrs":3584,"content":3585},{"textAlign":869},[3586],{"text":3587,"type":945,"marks":3588},"Use the message ID, recipient and any internal reference to connect webhook events back to the original customer, case, booking or order.",[3589],{"type":948,"attrs":3590},{"color":950},{"type":939,"attrs":3592,"content":3593},{"level":1100,"textAlign":869},[3594],{"text":3595,"type":945,"marks":3596},"Keep status changes structured",[3597,3599],{"type":948,"attrs":3598},{"color":950},{"type":952},{"type":31,"attrs":3601,"content":3602},{"textAlign":869},[3603],{"text":3604,"type":945,"marks":3605},"Avoid storing webhook events as loose notes only. Use structured fields such as sent, delivered, failed, undelivered, replied and opted out so the workflow can act on them.",[3606],{"type":948,"attrs":3607},{"color":950},{"type":939,"attrs":3609,"content":3610},{"level":1100,"textAlign":869},[3611],{"text":3612,"type":945,"marks":3613},"Treat replies as workflow inputs",[3614,3616],{"type":948,"attrs":3615},{"color":950},{"type":952},{"type":31,"attrs":3618,"content":3619},{"textAlign":869},[3620,3625,3638],{"text":3621,"type":945,"marks":3622},"A reply should not sit unread. 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That may mean retrying once, checking the number format, switching to another channel or escalating.",[3658],{"type":948,"attrs":3659},{"color":950},{"type":939,"attrs":3661,"content":3662},{"level":1100,"textAlign":869},[3663],{"text":3664,"type":945,"marks":3665},"Respect opt-outs immediately",[3666,3668],{"type":948,"attrs":3667},{"color":950},{"type":952},{"type":31,"attrs":3670,"content":3671},{"textAlign":869},[3672,3677,3687,3692,3699],{"text":3673,"type":945,"marks":3674},"If a customer opts out, update their consent status before any further ",[3675],{"type":948,"attrs":3676},{"color":950},{"text":3678,"type":945,"marks":3679},"marketing",[3680,3685],{"type":965,"attrs":3681},{"href":967,"uuid":408,"anchor":869,"target":776,"linktype":18,"story":3682},{"name":927,"id":3683,"uuid":408,"slug":3684,"url":409,"full_slug":409,"_stopResolving":303},71876811248087,"sms-marketing",{"type":948,"attrs":3686},{"color":950},{"text":3688,"type":945,"marks":3689}," messages are sent. For Australian commercial messaging, the ACMA says messages need consent, ",[3690],{"type":948,"attrs":3691},{"color":950},{"text":3693,"type":945,"marks":3694},"sender identification",[3695,3697],{"type":965,"attrs":3696},{"href":1086,"uuid":869,"anchor":869,"target":776,"linktype":45},{"type":948,"attrs":3698},{"color":950},{"text":3700,"type":945,"marks":3701}," and a functional unsubscribe option.",[3702],{"type":948,"attrs":3703},{"color":950},{"type":939,"attrs":3705,"content":3706},{"level":1100,"textAlign":869},[3707],{"text":3708,"type":945,"marks":3709},"Log AI-triggered activity",[3710,3712],{"type":948,"attrs":3711},{"color":950},{"type":952},{"type":31,"attrs":3714,"content":3715},{"textAlign":869},[3716,3721,3729],{"text":3717,"type":945,"marks":3718},"Record what the agent sent, why it sent it, which tool it used and what happened next. This helps with support review, ",[3719],{"type":948,"attrs":3720},{"color":950},{"text":3722,"type":945,"marks":3723},"compliance",[3724,3727],{"type":965,"attrs":3725},{"href":3726,"uuid":869,"anchor":869,"target":776,"linktype":45},"\u002Fresources\u002Farticles\u002Fbe-spam-compliant-best-practices-for-australian-sms-marketing",{"type":948,"attrs":3728},{"color":950},{"text":3730,"type":945,"marks":3731}," checks and debugging.",[3732],{"type":948,"attrs":3733},{"color":950},{"type":939,"attrs":3735,"content":3736},{"level":941,"textAlign":869},[3737],{"text":3738,"type":945,"marks":3739},"Where Kudosity fits",[3740,3742],{"type":948,"attrs":3741},{"color":950},{"type":952},{"type":31,"attrs":3744,"content":3745},{"textAlign":869},[3746],{"text":3747,"type":945,"marks":3748},"Kudosity supports SMS webhooks, delivery reporting, inbound replies and AI agent workflows through its messaging APIs. Its developer resources describe webhooks for immediate notification of events such as SMS delivery and incoming messages, while its AI agent documentation shows how delivery webhooks can be correlated back to system records.",[3749],{"type":948,"attrs":3750},{"color":950},{"type":31,"attrs":3752,"content":3753},{"textAlign":869},[3754],{"text":3755,"type":945,"marks":3756},"That makes Kudosity a strong fit for Australian teams building AI-powered SMS workflows where delivery tracking, reply handling, failed message management and opt-out control all need to feed back into the customer record.",[3757],{"type":948,"attrs":3758},{"color":950},{"type":31,"attrs":3760,"content":3761},{"textAlign":869},[3762],{"text":3763,"type":945,"marks":3764},"For developers, the value is the event loop. For the business, the value is control: messages are sent, tracked, interpreted and acted on inside a workflow the team can review.",[3765],{"type":948,"attrs":3766},{"color":950},{"type":31,"attrs":3768},{"textAlign":869},{"type":1028,"attrs":3770},{"id":3771,"body":3772},"993fadbd-16ff-4dac-b91a-8506bd3e914e",[3773],{"_uid":3774,"image":3775,"style":3779,"theme":17,"title":3780,"buttons":3791,"spacing":3796,"component":3797,"description":3798,"image_mobile":3809,"image_position":3811,"background_gradient":3812},"665cd5ee-2a9d-4e3b-a8d7-e7127ba91572",{"id":3776,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":3777,"copyright":17,"fieldtype":35,"meta_data":3778,"is_external_url":37},74750025710330,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F447x286\u002Feaa7cb7496\u002Fcta-img.svg",{},"left",{"type":28,"content":3781},[3782],{"type":31,"attrs":3783,"content":3784},{"textAlign":869},[3785],{"text":3786,"type":945,"marks":3787}," Explore the Kudosity developer portal",[3788],{"type":948,"attrs":3789},{"color":3790},"#090909",[3792],{"url":3793,"_uid":3794,"icon":3795,"label":640,"theme":23,"component":24},{"id":17,"url":639,"target":213,"linktype":45,"fieldtype":19,"cached_url":639},"485d91d8-846e-4fef-9721-9a08af83a9dc","false","gray","banner-card",{"type":28,"content":3799},[3800],{"type":31,"attrs":3801,"content":3802},{"textAlign":869},[3803],{"text":3804,"type":945,"marks":3805},"Integrate SMS and MMS into your applications with our flexible API. Our REST SMS API allows seamless integration of SMS capabilities into your applications, whether you're launching a new app or enhancing an existing one.",[3806],{"type":948,"attrs":3807},{"color":3808},"#121217",{"id":869,"alt":869,"name":17,"focus":869,"title":869,"filename":869,"copyright":869,"fieldtype":35,"meta_data":3810,"is_external_url":37},{},"right","radial-gradient(81.38% 63.48% at 100% 91.94%, #B6A3F4 0%, #ECE5FF 100%)",{"type":31,"attrs":3814},{"textAlign":869},{"type":1028,"attrs":3816},{"id":3817,"body":3818},"abda4807-762c-4d1b-a30c-5d6f6cf6e3a9",[3819],{"_uid":3820,"items":3821,"style":2700,"title":3891,"buttons":3896,"spacing":2708,"component":2709,"description":3897},"i-126df8dd-d1ee-498e-8a0f-4257cf714a3b",[3822,3835,3849,3863,3877],{"_uid":3823,"title":2832,"marker":17,"content":3824,"component":2632},"i-50ff08dc-e6a1-4129-afce-97f32b64da05",{"type":28,"attrs":3825,"content":3826},{"backgroundColor":869},[3827],{"type":31,"attrs":3828,"content":3829},{"textAlign":869},[3830],{"text":3831,"type":945,"marks":3832},"An SMS webhook is a real-time notification sent from an SMS platform to your system when a messaging event happens. Events can include sent messages, delivery reports, failed sends, inbound replies and opt-outs.",[3833],{"type":948,"attrs":3834},{"color":950},{"_uid":3836,"title":3837,"marker":17,"content":3838,"component":2632},"i-91215ebf-b1bf-4b43-b648-d875e8fbf8cc","How do SMS webhooks track delivery?",{"type":28,"attrs":3839,"content":3840},{"backgroundColor":869},[3841],{"type":31,"attrs":3842,"content":3843},{"textAlign":869},[3844],{"text":3845,"type":945,"marks":3846},"SMS webhooks track delivery by sending status updates to your configured endpoint when the message status changes. Depending on provider and carrier reporting, that status may show sent, delivered, failed, undelivered or another delivery state.",[3847],{"type":948,"attrs":3848},{"color":950},{"_uid":3850,"title":3851,"marker":17,"content":3852,"component":2632},"i-16dd1963-99f6-4687-b67c-124f80de3745","Can webhooks capture SMS replies?",{"type":28,"attrs":3853,"content":3854},{"backgroundColor":869},[3855],{"type":31,"attrs":3856,"content":3857},{"textAlign":869},[3858],{"text":3859,"type":945,"marks":3860},"Yes. If two-way SMS is enabled, inbound replies can be sent to your system through a webhook. The reply can then be stored, classified by an AI agent or routed to a support workflow.",[3861],{"type":948,"attrs":3862},{"color":950},{"_uid":3864,"title":3865,"marker":17,"content":3866,"component":2632},"i-4a892f19-6394-4689-8a80-e2dcfaef47b0","How do webhooks help AI agents?",{"type":28,"attrs":3867,"content":3868},{"backgroundColor":869},[3869],{"type":31,"attrs":3870,"content":3871},{"textAlign":869},[3872],{"text":3873,"type":945,"marks":3874},"Webhooks give AI agents feedback. They show whether a message was delivered, whether it failed, whether the customer replied and whether the customer opted out. The agent can then use those events to trigger the next action.",[3875],{"type":948,"attrs":3876},{"color":950},{"_uid":3878,"title":3879,"marker":17,"content":3880,"component":2632},"i-9137e0ef-af2e-4153-b795-183ec543b1de","What happens when an SMS fails?",{"type":28,"attrs":3881,"content":3882},{"backgroundColor":869},[3883],{"type":31,"attrs":3884,"content":3885},{"textAlign":869},[3886],{"text":3887,"type":945,"marks":3888},"When an SMS fails, the provider can send a failure webhook with a status and error code. Your workflow can then decide whether to retry, correct the number, suppress the contact, switch channel or escalate the issue to a person.",[3889],{"type":948,"attrs":3890},{"color":950},{"type":28,"content":3892},[3893],{"type":31,"content":3894},[3895],{"text":2706,"type":945},[],{"type":28,"content":3898},[3899],{"type":31},{"type":31,"attrs":3901},{"textAlign":869},"4",{"id":17,"url":17,"linktype":18,"fieldtype":19,"cached_url":17},[52,3905],"Operations",{"id":2751,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2752,"copyright":17,"fieldtype":35,"meta_data":3907,"is_external_url":37},{"size":2754},[2815,3909,3910],"084cdedf-5478-4306-948e-77afab4c3e48","f109acdd-a6c7-4fc5-9cd2-2f3dc4b636b6","sms-webhooks-for-ai-workflows","resources\u002Farticles\u002Fsms-webhooks-for-ai-workflows",-320,[],"9ee868e9-8c95-4bc1-83e2-ccf9dec980af","2026-08-27T05:29:56.748Z",[],{"name":3919,"created_at":3920,"published_at":3921,"updated_at":3922,"id":3923,"uuid":3924,"content":3925,"slug":5308,"full_slug":5309,"sort_by_date":869,"position":5310,"tag_list":5311,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":5312,"first_published_at":5313,"release_id":869,"lang":875,"path":869,"alternates":5314,"default_full_slug":869,"translated_slugs":869},"Your guide to Virtual Mobile Numbers: What you need to know","2024-06-19T00:26:06.222Z","2026-10-12T01:18:06.917Z","2026-10-12T01:18:06.942Z",7996946,"99ae8f76-22a2-4290-b807-1daba17bf1cb",{"seo":3926,"_uid":919,"date":3928,"tags":3929,"gated":929,"image":3939,"footer":3943,"content":3944,"category":927,"duration":2103,"redirect":5301,"component":2105,"categories":5302,"image_mobile":5303,"last_updated":5307},{"_uid":916,"title":3919,"plugin":917,"og_image":17,"og_title":17,"description":3927,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"A guide to virtual phone numbers in Australia with Kudosity. Learn how a virtual mobile number to receive SMS and MMS can optimise your marketing.\n","2018-03-13 00:00",{"value":3930,"plugin":928},[3931,927,3932,1275,3933,3934,3935,3936,3937,3938],"Virtual Mobile Numbers","Shortcodes","Long Code","Shared Virtual Numbers","Dedicated Virtual Numbers","Custom Sender ID","Gold Numbers","Marketing Campaigns",{"id":3940,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":3941,"copyright":17,"fieldtype":35,"meta_data":3942,"is_external_url":37},787478,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F750x500\u002F87b823004a\u002Fvirtual-numbers-desk-bnr.png",{},[],{"type":28,"content":3945},[3946,3980,4000,4008,4017,4032,4042,4084,4106,4115,4123,4132,4137,4142,4184,4193,4198,4203,4235,4244,4249,4254,4286,4295,4304,4309,4314,4346,4355,4360,4365,4387,4396,4405,4414,4419,4454,4459,4464,4478,4487,4495,4504,4512,4554,4562,4571,4579,4611,4620,4652,4660,4669,4677,4686,4694,4736,4744,4753,4761,4769,4824,4832,4847,4856,4864,4872,4924,4932,4941,4949,5046,5054,5059,5064,5066,5113,5137,5142,5151,5160,5169,5178,5187,5195,5206,5215,5224,5235,5270,5272],{"type":31,"attrs":3947,"content":3948},{"textAlign":869},[3949,3954,3961,3965,3975],{"text":3950,"type":945,"marks":3951},"Whether you're a startup looking to engage more customers or an enterprise streamlining communications, a virtual phone number in Australia offers a flexible, scalable solution for ",[3952],{"type":948,"attrs":3953},{"color":950},{"text":52,"type":945,"marks":3955},[3956,3959],{"type":965,"attrs":3957},{"href":1914,"uuid":50,"anchor":869,"target":776,"linktype":18,"story":3958},{"name":52,"id":1916,"uuid":50,"slug":1917,"url":51,"full_slug":51,"_stopResolving":303},{"type":948,"attrs":3960},{"color":950},{"text":1051,"type":945,"marks":3962},[3963],{"type":948,"attrs":3964},{"color":950},{"text":59,"type":945,"marks":3966},[3967,3973],{"type":965,"attrs":3968},{"href":3969,"uuid":57,"anchor":869,"target":776,"linktype":18,"story":3970},"\u002Fproducts\u002Fmessaging\u002Fmms",{"name":59,"id":3971,"uuid":57,"slug":3972,"url":58,"full_slug":58,"_stopResolving":303},6686950,"mms",{"type":948,"attrs":3974},{"color":950},{"text":3976,"type":945,"marks":3977}," messaging.",[3978],{"type":948,"attrs":3979},{"color":950},{"type":31,"attrs":3981,"content":3982},{"textAlign":869},[3983,3988,3990,3995],{"text":3984,"type":945,"marks":3985},"All of your SMS campaigns are delivered from a ",[3986],{"type":948,"attrs":3987},{"color":950},{"text":3989,"type":945},"virtual mobile number",{"text":3360,"type":945,"marks":3991},[3992],{"type":948,"attrs":3993},{"color":3994},"#3D545D",{"text":3996,"type":945,"marks":3997},"which is very important when it comes to your mobile brand and credibility. Whether you're sending SMS campaigns, offering customer service, or running contests, choosing the right type of virtual number can make all the difference. Here's everything you need to know. ",[3998],{"type":948,"attrs":3999},{"color":950},{"type":31,"attrs":4001,"content":4002},{"textAlign":869},[4003],{"text":4004,"type":945,"marks":4005},"In this guide, we explore how virtual mobile numbers work, the types available, how they can benefit your business, and why now is the time to add one to your communication toolkit.",[4006],{"type":948,"attrs":4007},{"color":950},{"type":939,"attrs":4009,"content":4010},{"level":941,"textAlign":869},[4011],{"text":4012,"type":945,"marks":4013},"What is a Virtual Number?",[4014,4016],{"type":948,"attrs":4015},{"color":950},{"type":952},{"type":31,"attrs":4018,"content":4019},{"textAlign":869},[4020,4025,4030],{"text":4021,"type":945,"marks":4022},"A virtual mobile number (VMN) looks and functions like a regular mobile number but isn’t connected to a physical phone line, SIM card or mobile device. Instead, it operates through an online platform or API, enabling you to send and receive SMS, MMS or calls online from anywhere, without needing a handset.",[4023],{"type":948,"attrs":4024},{"color":950},{"text":1183,"type":945,"marks":4026},[4027,4029],{"type":948,"attrs":4028},{"color":950},{"type":952},{"text":4031,"type":945},"These numbers are ideal for companies looking to enhance communication without needing traditional phone systems.",{"type":31,"attrs":4033,"content":4034},{"textAlign":869},[4035,4037],{"text":4036,"type":945},"Virtual numbers are versatile tools for boosting customer engagement, running automated workflows, and building your brand. ",{"text":4038,"type":945,"marks":4039},"This means your business can:",[4040],{"type":948,"attrs":4041},{"color":950},{"type":1147,"content":4043},[4044,4054,4064,4074],{"type":1150,"content":4045},[4046],{"type":31,"attrs":4047,"content":4048},{"textAlign":869},[4049],{"text":4050,"type":945,"marks":4051},"Maintain a dedicated, recognisable number for customer interactions.",[4052],{"type":948,"attrs":4053},{"color":950},{"type":1150,"content":4055},[4056],{"type":31,"attrs":4057,"content":4058},{"textAlign":869},[4059],{"text":4060,"type":945,"marks":4061},"Enable two-way messaging with customers.",[4062],{"type":948,"attrs":4063},{"color":950},{"type":1150,"content":4065},[4066],{"type":31,"attrs":4067,"content":4068},{"textAlign":869},[4069],{"text":4070,"type":945,"marks":4071},"Automate marketing campaigns, support requests, and alerts.",[4072],{"type":948,"attrs":4073},{"color":950},{"type":1150,"content":4075},[4076],{"type":31,"attrs":4077,"content":4078},{"textAlign":869},[4079],{"text":4080,"type":945,"marks":4081},"Integrate SMS into other systems like your CRM or helpdesk.",[4082],{"type":948,"attrs":4083},{"color":950},{"type":31,"attrs":4085,"content":4086},{"textAlign":869},[4087,4092,4101],{"text":4088,"type":945,"marks":4089},"If you're searching for a ",[4090],{"type":948,"attrs":4091},{"color":950},{"text":4093,"type":945,"marks":4094},"virtual Australia mobile number",[4095,4098,4100],{"type":965,"attrs":4096},{"href":4097,"uuid":869,"anchor":869,"target":776,"linktype":45},"\u002Fproducts\u002Fconnectivity\u002Fvirtual-mobile-numbers",{"type":948,"attrs":4099},{"color":950},{"type":2063},{"text":4102,"type":945,"marks":4103}," to receive SMS, virtual numbers are the answer.",[4104],{"type":948,"attrs":4105},{"color":950},{"type":939,"attrs":4107,"content":4108},{"level":941,"textAlign":869},[4109],{"text":4110,"type":945,"marks":4111},"Types of Virtual Numbers available",[4112,4114],{"type":948,"attrs":4113},{"color":950},{"type":952},{"type":31,"attrs":4116,"content":4117},{"textAlign":869},[4118],{"text":4119,"type":945,"marks":4120},"Depending on your business needs, Kudosity offers a variety of virtual numbers tailored to specific use cases:",[4121],{"type":948,"attrs":4122},{"color":950},{"type":939,"attrs":4124,"content":4125},{"level":1100,"textAlign":869},[4126],{"text":4127,"type":945,"marks":4128},"1. Virtual Mobile Numbers (VMNs)",[4129,4131],{"type":948,"attrs":4130},{"color":950},{"type":952},{"type":31,"attrs":4133,"content":4134},{"textAlign":869},[4135],{"text":4136,"type":945},"These 11-digit numbers, also called Long codes, are used for two-way communication, allowing businesses to send and receive SMS messages and voice calls. This type is perfect for more personalised communication.",{"type":31,"attrs":4138,"content":4139},{"textAlign":869},[4140],{"text":4141,"type":945},"Available in: Australia (callable only), Singapore, UK.",{"type":1147,"content":4143},[4144,4154,4164,4174],{"type":1150,"content":4145},[4146],{"type":31,"attrs":4147,"content":4148},{"textAlign":869},[4149],{"text":4150,"type":945,"marks":4151},"11-digit standard mobile numbers.",[4152],{"type":948,"attrs":4153},{"color":950},{"type":1150,"content":4155},[4156],{"type":31,"attrs":4157,"content":4158},{"textAlign":869},[4159],{"text":4160,"type":945,"marks":4161},"Enable two-way messaging (SMS and voice).",[4162],{"type":948,"attrs":4163},{"color":950},{"type":1150,"content":4165},[4166],{"type":31,"attrs":4167,"content":4168},{"textAlign":869},[4169],{"text":4170,"type":945,"marks":4171},"MMS enabled in Australia.",[4172],{"type":948,"attrs":4173},{"color":950},{"type":1150,"content":4175},[4176],{"type":31,"attrs":4177,"content":4178},{"textAlign":869},[4179],{"text":4180,"type":945,"marks":4181},"Ideal for customer support and transactional messaging.",[4182],{"type":948,"attrs":4183},{"color":950},{"type":939,"attrs":4185,"content":4186},{"level":1100,"textAlign":869},[4187],{"text":4188,"type":945,"marks":4189},"2. Short Codes",[4190,4192],{"type":948,"attrs":4191},{"color":950},{"type":952},{"type":31,"attrs":4194,"content":4195},{"textAlign":869},[4196],{"text":4197,"type":945},"Short codes are easy-to-remember 3-6 digit numbers used for high-volume SMS campaigns. Ideal for promotions, contests, and awareness drives, they ensure your messages stand out and are quickly remembered.",{"type":31,"attrs":4199,"content":4200},{"textAlign":869},[4201],{"text":4202,"type":945},"Available in: Canada, New Zealand, Philippines, UK, US, Belgium, Brazil.",{"type":1147,"content":4204},[4205,4215,4225],{"type":1150,"content":4206},[4207],{"type":31,"attrs":4208,"content":4209},{"textAlign":869},[4210],{"text":4211,"type":945,"marks":4212},"3–6 digit numbers.",[4213],{"type":948,"attrs":4214},{"color":950},{"type":1150,"content":4216},[4217],{"type":31,"attrs":4218,"content":4219},{"textAlign":869},[4220],{"text":4221,"type":945,"marks":4222},"Easy to remember and ideal for high-volume, one-way campaigns.",[4223],{"type":948,"attrs":4224},{"color":950},{"type":1150,"content":4226},[4227],{"type":31,"attrs":4228,"content":4229},{"textAlign":869},[4230],{"text":4231,"type":945,"marks":4232},"Perfect for marketing blasts, competitions, and brand awareness.",[4233],{"type":948,"attrs":4234},{"color":950},{"type":939,"attrs":4236,"content":4237},{"level":1100,"textAlign":869},[4238],{"text":4239,"type":945,"marks":4240},"3. 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connect.",[4930],{"type":948,"attrs":4931},{"color":950},{"type":939,"attrs":4933,"content":4934},{"level":941,"textAlign":869},[4935],{"text":4936,"type":945,"marks":4937},"Real world use cases for virtual mobile numbers",[4938,4940],{"type":948,"attrs":4939},{"color":950},{"type":952},{"type":31,"attrs":4942,"content":4943},{"textAlign":869},[4944],{"text":4945,"type":945,"marks":4946},"Here’s how organisations across Australia are already using virtual numbers:",[4947],{"type":948,"attrs":4948},{"color":950},{"type":1147,"content":4950},[4951,4967,4982,4998,5014,5030],{"type":1150,"content":4952},[4953],{"type":31,"attrs":4954,"content":4955},{"textAlign":869},[4956,4962],{"text":4957,"type":945,"marks":4958},"Insurance providers",[4959,4961],{"type":948,"attrs":4960},{"color":950},{"type":952},{"text":4963,"type":945,"marks":4964},": Receive accident scene photos from claimants via MMS.",[4965],{"type":948,"attrs":4966},{"color":950},{"type":1150,"content":4968},[4969],{"type":31,"attrs":4970,"content":4971},{"textAlign":869},[4972,4977],{"text":460,"type":945,"marks":4973},[4974,4976],{"type":948,"attrs":4975},{"color":950},{"type":952},{"text":4978,"type":945,"marks":4979},": Allow patients to send images of prescriptions or medical receipts.",[4980],{"type":948,"attrs":4981},{"color":950},{"type":1150,"content":4983},[4984],{"type":31,"attrs":4985,"content":4986},{"textAlign":869},[4987,4993],{"text":4988,"type":945,"marks":4989},"Education providers: ",[4990,4992],{"type":948,"attrs":4991},{"color":950},{"type":952},{"text":4994,"type":945,"marks":4995},"Use short codes to share enrolment links and updates.",[4996],{"type":948,"attrs":4997},{"color":950},{"type":1150,"content":4999},[5000],{"type":31,"attrs":5001,"content":5002},{"textAlign":869},[5003,5009],{"text":5004,"type":945,"marks":5005},"Event managers",[5006,5008],{"type":948,"attrs":5007},{"color":950},{"type":952},{"text":5010,"type":945,"marks":5011},": Run SMS competitions or send schedule updates in real time.",[5012],{"type":948,"attrs":5013},{"color":950},{"type":1150,"content":5015},[5016],{"type":31,"attrs":5017,"content":5018},{"textAlign":869},[5019,5025],{"text":5020,"type":945,"marks":5021},"Retailers",[5022,5024],{"type":948,"attrs":5023},{"color":950},{"type":952},{"text":5026,"type":945,"marks":5027},": Notify customers about restocks, order statuses, and loyalty rewards.",[5028],{"type":948,"attrs":5029},{"color":950},{"type":1150,"content":5031},[5032],{"type":31,"attrs":5033,"content":5034},{"textAlign":869},[5035,5041],{"text":5036,"type":945,"marks":5037},"Tech companies",[5038,5040],{"type":948,"attrs":5039},{"color":950},{"type":952},{"text":5042,"type":945,"marks":5043},": Enable SMS-based account verification or support ticket routing.",[5044],{"type":948,"attrs":5045},{"color":950},{"type":31,"attrs":5047,"content":5048},{"textAlign":869},[5049],{"text":5050,"type":945,"marks":5051},"No matter your industry, a virtual Australian mobile number for SMS can be tailored to match your workflow, customer expectations, and brand tone.",[5052],{"type":948,"attrs":5053},{"color":950},{"type":31,"attrs":5055,"content":5056},{"textAlign":869},[5057],{"text":5058,"type":945},"Imagine running a music festival and using SMS to keep attendees excited. By texting a keyword to a short code, they can receive lineup details, exclusive offers, or reminders. Virtual numbers make this interaction seamless, and with a callable dedicated number, you can also handle urgent customer calls.",{"type":31,"attrs":5060,"content":5061},{"textAlign":869},[5062],{"text":5063,"type":945},"Similarly, if you run an online store, virtual numbers can help you send order updates, promotional offers, and track delivery status without needing to manually respond to each customer.",{"type":31,"attrs":5065},{"textAlign":869},{"type":1028,"attrs":5067},{"id":5068,"body":5069},"effa60b9-3004-4f12-8946-e949f25b2fb7",[5070],{"_uid":5071,"columns":5072,"component":5112},"i-1cef100c-0ac9-42aa-b445-e155fdaf9213",[5073,5094],{"_uid":5074,"body":5075,"component":5093},"a3cafe33-4139-4421-9153-256c6a8fbfed",{"type":28,"content":5076},[5077],{"type":31,"content":5078},[5079,5085],{"type":5080,"attrs":5081},"image",{"id":5082,"alt":17,"src":5083,"title":17,"source":17,"copyright":17,"meta_data":5084},969123,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F705x500\u002F88e8e09d54\u002Falpha-tag-sms-image1a.png",{},{"text":5086,"type":945,"marks":5087},"Using a dedicated virtual mobile number without a custom sender ID",[5088,5090],{"type":5089},"superscript",{"type":948,"attrs":5091},{"color":5092},"rgb(87, 87, 87)","content",{"_uid":5095,"body":5096,"component":5093},"243cb969-4be8-4642-944c-acbe14775b91",{"type":28,"content":5097},[5098,5111],{"type":31,"content":5099},[5100,5105],{"type":5080,"attrs":5101},{"id":5102,"alt":17,"src":5103,"title":17,"source":17,"copyright":17,"meta_data":5104},1466486,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F705x500\u002Fa051c0068e\u002Falpha-tag-sms-image1ba.png",{},{"text":5106,"type":945,"marks":5107},"Using a dedicated virtual mobile number with a custom sender ID",[5108,5109],{"type":5089},{"type":948,"attrs":5110},{"color":5092},{"type":31},"content-column",{"type":31,"attrs":5114,"content":5115},{"textAlign":869},[5116,5122,5133],{"text":5117,"type":945,"marks":5118},"Both dedicated virtual mobile numbers and shortcodes are leased on a month to month basis, and they can be cancelled at any time. If you have any questions, feel free to ",[5119],{"type":948,"attrs":5120},{"color":5121},"rgb(61, 84, 93)",{"text":5123,"type":945,"marks":5124},"contact us",[5125,5130,5132],{"type":965,"attrs":5126},{"href":5127,"uuid":156,"anchor":869,"target":776,"linktype":18,"story":5128},"\u002Fcontact-us",{"name":158,"id":5129,"uuid":156,"slug":157,"url":157,"full_slug":157,"_stopResolving":303},8395323,{"type":948,"attrs":5131},{"color":5121},{"type":2063},{"text":1139,"type":945,"marks":5134},[5135],{"type":948,"attrs":5136},{"color":5121},{"type":939,"attrs":5138,"content":5139},{"level":941,"textAlign":869},[5140],{"text":5141,"type":945},"Why your business needs a Virtual Mobile Number",{"type":31,"attrs":5143,"content":5144},{"textAlign":869},[5145,5149],{"text":5146,"type":945,"marks":5147},"Boost marketing campaigns:",[5148],{"type":952},{"text":5150,"type":945}," Virtual numbers drive higher engagement, with SMS open rates up to 98%, making them ideal for promotions, surveys, and contests.",{"type":31,"attrs":5152,"content":5153},{"textAlign":869},[5154,5158],{"text":5155,"type":945,"marks":5156},"Enhance customer service:",[5157],{"type":952},{"text":5159,"type":945}," With the ability to receive SMS and voice calls, virtual numbers improve response times and allow you to connect with customers directly.",{"type":31,"attrs":5161,"content":5162},{"textAlign":869},[5163,5167],{"text":5164,"type":945,"marks":5165},"Build trust and brand recognition:",[5166],{"type":952},{"text":5168,"type":945}," A dedicated virtual number ensures that your messages come from a consistent source, helping to build customer trust and loyalty.",{"type":31,"attrs":5170,"content":5171},{"textAlign":869},[5172,5176],{"text":5173,"type":945,"marks":5174},"Streamline automation:",[5175],{"type":952},{"text":5177,"type":945}," Use virtual numbers to automate reminders, appointment confirmations, and customer queries, making your processes more efficient and reducing manual workload.",{"type":939,"attrs":5179,"content":5180},{"level":941,"textAlign":869},[5181],{"text":5182,"type":945,"marks":5183},"Get started with a Virtual Number today",[5184,5186],{"type":948,"attrs":5185},{"color":950},{"type":952},{"type":31,"attrs":5188,"content":5189},{"textAlign":869},[5190],{"text":5191,"type":945,"marks":5192},"If you're ready to modernise your communications, lease a virtual mobile number with Kudosity today. Whether you're launching SMS campaigns, enabling inbound MMS for support, or building lasting customer relationships, we’ll help you get up and running fast choosing the right number for your business.",[5193],{"type":948,"attrs":5194},{"color":950},{"type":31,"attrs":5196,"content":5197},{"textAlign":869},[5198,5200,5204],{"text":5199,"type":945},"When deciding on the type of virtual number to use, consider: ",{"text":5201,"type":945,"marks":5202},"Your marketing strategy:",[5203],{"type":952},{"text":5205,"type":945}," Do you need high-volume messaging (short codes) or personal communication (VMN)?",{"type":31,"attrs":5207,"content":5208},{"textAlign":869},[5209,5213],{"text":5210,"type":945,"marks":5211},"Your location: ",[5212],{"type":952},{"text":5214,"type":945},"Some virtual number types are only available in certain regions.",{"type":31,"attrs":5216,"content":5217},{"textAlign":869},[5218,5222],{"text":5219,"type":945,"marks":5220},"Customer expectations:",[5221],{"type":952},{"text":5223,"type":945}," For customer service, toll-free or dedicated numbers may be a better choice.",{"type":31,"attrs":5225,"content":5226},{"textAlign":869},[5227,5229,5233],{"text":5228,"type":945},"At Kudosity, we provide a range of ",{"text":1303,"type":945,"marks":5230},[5231],{"type":965,"attrs":5232},{"href":4097,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":5234,"type":945}," to meet different business needs—whether it’s for SMS campaigns, customer support, or brand-building.",{"type":31,"attrs":5236,"content":5237},{"textAlign":869},[5238,5243,5251,5256,5265],{"text":5239,"type":945,"marks":5240},"Explore our full range of capabilities for",[5241],{"type":948,"attrs":5242},{"color":950},{"text":5244,"type":945,"marks":5245}," SMS messaging",[5246,5248,5250],{"type":965,"attrs":5247},{"href":2058,"uuid":869,"anchor":869,"target":869,"linktype":45},{"type":948,"attrs":5249},{"color":2061},{"type":2063},{"text":5252,"type":945,"marks":5253}," and",[5254],{"type":948,"attrs":5255},{"color":950},{"text":5257,"type":945,"marks":5258}," MMS messaging",[5259,5262,5264],{"type":965,"attrs":5260},{"href":5261,"uuid":869,"anchor":869,"target":869,"linktype":45},"https:\u002F\u002Fkudosity.com\u002Fproducts\u002Fmessaging\u002Fmms",{"type":948,"attrs":5263},{"color":2061},{"type":2063},{"text":5266,"type":945,"marks":5267},", or contact our team to get started. Make SMS smarter. Make customer engagement seamless. Make it happen with Kudosity.",[5268],{"type":948,"attrs":5269},{"color":950},{"type":939,"attrs":5271},{"level":941,"textAlign":869},{"type":1028,"attrs":5273},{"id":5274,"body":5275},"05917e82-4580-41cd-8424-5c85a0b3974c",[5276],{"_uid":5277,"title":5278,"buttons":5279,"component":5284,"description":5285},"i-030fe918-4867-436c-9bd6-777b86901cff","Lease a virtual mobile number",[5280],{"url":5281,"_uid":5283,"icon":3795,"label":22,"theme":23,"component":24},{"id":17,"url":5282,"linktype":45,"fieldtype":19,"cached_url":5282},"\u002Ftrial","416d0169-b22b-4642-b05b-e35f43602c52","article-cta",{"type":28,"content":5286},[5287],{"type":31,"content":5288},[5289,5295,5296],{"text":5290,"type":945,"marks":5291},"It only takes a few minutes to get your own virtual mobile number. ",[5292],{"type":948,"attrs":5293},{"color":5294},"rgb(255, 255, 255)",{"type":3198},{"text":5297,"type":945,"marks":5298},"Get started by signing up for a 14-day trial. No credit card needed and no obligations.",[5299],{"type":948,"attrs":5300},{"color":5294},{"id":17,"url":17,"linktype":18,"fieldtype":19,"cached_url":17},[2107,52],{"id":5304,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":5305,"copyright":17,"fieldtype":35,"meta_data":5306,"is_external_url":37},787479,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F500x500\u002F7a26ea722e\u002Fvirtual-numbers-mob-bnr.png",{},"2025-05-20 00:00","guide-to-virtual-mobile-numbers","resources\u002Farticles\u002Fguide-to-virtual-mobile-numbers",-440,[],"c4ce80d2-78ed-4b8b-b4ce-f541b2232cdb","2024-06-14T03:48:17.238Z",[],{"name":5316,"created_at":5317,"published_at":5318,"updated_at":5319,"id":5320,"uuid":5321,"content":5322,"slug":5767,"full_slug":5768,"sort_by_date":869,"position":5769,"tag_list":5770,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":5771,"first_published_at":2119,"release_id":869,"lang":875,"path":869,"alternates":5772,"default_full_slug":869,"translated_slugs":869},"The psychology behind SMS Marketing","2024-05-11T02:04:46.601Z","2026-10-08T05:39:56.697Z","2026-10-08T05:39:56.713Z",6279257,"ef06e1c3-fd35-4464-bb11-7700d1c69ede",{"seo":5323,"_uid":919,"date":5327,"tags":5328,"image":5331,"title":5335,"content":5336,"category":2107,"duration":2103,"component":2105,"categories":5763,"description":2108,"image_mobile":5764,"last_updated":5766},{"_uid":5324,"title":5325,"plugin":917,"og_image":17,"og_title":17,"description":5326,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"76216f7d-1b9e-49c6-b4bb-901c9167d04f","The psychology behind SMS marketing","We know SMS marketing boasts incredible open rates, quick response times, and high engagement rates. What many people don't fully understand ...","2024-05-21 12:00",{"value":5329,"plugin":928},[5330,52,59,2102],"SMS Marketing ",{"id":5332,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":5333,"copyright":17,"fieldtype":35,"meta_data":5334,"is_private":37,"is_external_url":37},799546,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F267x150\u002F2892f37a55\u002Frelaxing-mind.svg",{},"Five SMS marketing text examples to boost your Black Friday and Cyber Monday sales",{"type":28,"content":5337},[5338,5342,5349,5353,5418,5425,5432,5450,5454,5458,5465,5469,5473,5491,5498,5505,5509,5513,5520,5524,5542,5548,5713,5720,5741,5747,5751,5761],{"type":31,"content":5339},[5340],{"text":5341,"type":945},"We know SMS marketing boasts incredible open rates, quick response times, and high engagement rates. What many people don’t fully understand is why. A lot of it has to do with our brains.",{"type":939,"attrs":5343,"content":5344},{"level":941},[5345],{"text":5346,"type":945,"marks":5347},"What the data tells us",[5348],{"type":952},{"type":31,"content":5350},[5351],{"text":5352,"type":945},"First, let’s take a look at some statistics. It tells an interesting story about how people interact with and perceive SMS marketing:",{"type":1147,"content":5354},[5355,5369,5382,5393,5407],{"type":1150,"content":5356},[5357],{"type":31,"content":5358},[5359,5361,5367],{"text":5360,"type":945},"Text messages have a 98% open rate while email averages at 20% (",{"text":5362,"type":945,"marks":5363},"Campaign Monitor",[5364],{"type":965,"attrs":5365},{"href":5366,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Fwww.campaignmonitor.com\u002Fblog\u002Femail-marketing\u002F2019\u002F01\u002Froi-showdown-sms-marketing-vs-email-marketing\u002F",{"text":5368,"type":945},")",{"type":1150,"content":5370},[5371],{"type":31,"content":5372},[5373,5375,5381],{"text":5374,"type":945},"48% of consumers prefer to receive brand updates via SMS as opposed to phone calls, emails or other forms of contact (",{"text":5376,"type":945,"marks":5377},"Finances Online",[5378],{"type":965,"attrs":5379},{"href":5380,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Ffinancesonline.com\u002Fsms-marketing-statistics\u002F",{"text":5368,"type":945},{"type":1150,"content":5383},[5384],{"type":31,"content":5385},[5386,5388,5392],{"text":5387,"type":945},"More than 50% of consumers would prefer to text a customer support assistant rather than receive a phone call from them (",{"text":5376,"type":945,"marks":5389},[5390],{"type":965,"attrs":5391},{"href":5380,"uuid":869,"anchor":869,"target":213,"linktype":45},{"text":5368,"type":945},{"type":1150,"content":5394},[5395],{"type":31,"content":5396},[5397,5399,5406],{"text":5398,"type":945},"Almost one-in-five American households are “hyperconnected”, meaning they contain 10 or more devices (",{"text":5400,"type":945,"marks":5401},"Pew Research Centre",[5402],{"type":965,"attrs":5403},{"href":5404,"uuid":869,"anchor":869,"target":5405,"linktype":45},"https:\u002F\u002Fwww.pewresearch.org\u002Ffact-tank\u002F2017\u002F05\u002F25\u002Fa-third-of-americans-live-in-a-household-with-three-or-more-smartphones\u002F","  \n_blank",{"text":5368,"type":945},{"type":1150,"content":5408},[5409],{"type":31,"content":5410},[5411,5413,5417],{"text":5412,"type":945},"67% of mobile phone users constantly check their phones for any notifications, even if it hasn’t rung or vibrated (",{"text":5400,"type":945,"marks":5414},[5415],{"type":965,"attrs":5416},{"href":5404,"uuid":869,"anchor":869,"target":213,"linktype":45},{"text":5368,"type":945},{"type":939,"attrs":5419,"content":5420},{"level":941},[5421],{"text":5422,"type":945,"marks":5423},"Why the human brain prefers quick-form communications",[5424],{"type":952},{"type":939,"attrs":5426,"content":5427},{"level":1100},[5428],{"text":5429,"type":945,"marks":5430},"Shorter attention spans",[5431],{"type":952},{"type":31,"content":5433},[5434,5436,5448],{"text":5435,"type":945},"According to Microsoft, ",{"text":5437,"type":945,"marks":5438},"human attention span is now shorter than ever",[5439],{"type":965,"attrs":5440},{"href":5441,"uuid":5442,"anchor":869,"target":776,"linktype":18,"story":5443},"\u002Fresources\u002Farticles\u002Fhumans-have-shorter-attention-spans-than-goldfish","93b921db-3a40-47d2-8fef-a4270268ab45",{"name":5444,"id":5445,"uuid":5442,"slug":5446,"url":5447,"full_slug":5447,"_stopResolving":303},"Humans have shorter attention spans than goldfish",6279258,"humans-have-shorter-attention-spans-than-goldfish","resources\u002Farticles\u002Fhumans-have-shorter-attention-spans-than-goldfish",{"text":5449,"type":945},". With our reliance on multitasking smartphones, the omnipresent nature of data and Wi-Fi, and our heavy usage of instant messaging apps, attentions are likely getting even shorter.",{"type":31,"content":5451},[5452],{"text":5453,"type":945},"Think about it: Millennials and Gen Zs arrive in a world that operates almost entirely online. From texting to quick-form story content on social media, we’ve developed an appetite for one or two-second consumable content.",{"type":31,"content":5455},[5456],{"text":5457,"type":945},"Even a quick online search can help you immediately find valuable content on what your mind is curious about. But if a website takes more than three seconds to load, 53% of visitors leave. Each second counts.",{"type":939,"attrs":5459,"content":5460},{"level":1100},[5461],{"text":5462,"type":945,"marks":5463},"Text messages fit within the attention span limit",[5464],{"type":952},{"type":31,"content":5466},[5467],{"text":5468,"type":945},"This is where SMS comes into the picture—in fact, you can argue that the human brain is geared towards preferring SMS communications as it takes up to three seconds to read and process a standard text, lower than the time a majority of people will wait for a page to load.",{"type":31,"content":5470},[5471],{"text":5472,"type":945},"The text notification and preview itself piques our interest, prompting us to open the text and quickly read it. Texting is also more suited to our modern lifestyles as we can reply to texts when it’s convenient for us.",{"type":31,"content":5474},[5475,5477,5489],{"text":5476,"type":945},"Finally, SMS is structured more like an in-person conversation, encouraging prompt back and forth messaging and allowing for fun ",{"text":5478,"type":945,"marks":5479},"emojis",[5480],{"type":965,"attrs":5481},{"href":5482,"uuid":5483,"anchor":869,"target":776,"linktype":18,"story":5484},"\u002Fresources\u002Farticles\u002Fmaster-list-of-unicode-emojis-for-your-business","47aa8dc8-a256-454e-8a3c-6c653ee599a9",{"name":5485,"id":5486,"uuid":5483,"slug":5487,"url":5488,"full_slug":5488,"_stopResolving":303},"Master list of unicode emojis for your business",7709235,"master-list-of-unicode-emojis-for-your-business","resources\u002Farticles\u002Fmaster-list-of-unicode-emojis-for-your-business",{"text":5490,"type":945}," that add personality to each message. A medium like an email, on the other hand, is more often associated with work and can feel more rigid in tone and structure.",{"type":939,"attrs":5492,"content":5493},{"level":941},[5494],{"text":5495,"type":945,"marks":5496},"Tapping into human psychology for SMS marketing",[5497],{"type":952},{"type":939,"attrs":5499,"content":5500},{"level":1100},[5501],{"text":5502,"type":945,"marks":5503},"It’s all about association",[5504],{"type":952},{"type":31,"content":5506},[5507],{"text":5508,"type":945},"Naturally, people associate text messages with positivity because of the messages they receive from their family and friends. After all, people like to feel recognised, understood, and heard.",{"type":31,"content":5510},[5511],{"text":5512,"type":945},"That’s why your SMS marketing campaigns must be highly relevant to help develop that same positive association with your brand, encouraging them to continue to open your messages to see what you have to say or offer.",{"type":939,"attrs":5514,"content":5515},{"level":1100},[5516],{"text":5517,"type":945,"marks":5518},"How to create positive sentiment",[5519],{"type":952},{"type":31,"content":5521},[5522],{"text":5523,"type":945},"When you want customers to take action, facts aren’t what will convince them. Though they are relevant, it’s the limbic brain, which is responsible for emotions and motivations, that decides.",{"type":31,"content":5525},[5526,5528,5540],{"text":5527,"type":945},"So if your SMS marketing invokes a ",{"text":5529,"type":945,"marks":5530},"good emotional response",[5531],{"type":965,"attrs":5532},{"href":5533,"uuid":5534,"anchor":869,"target":776,"linktype":18,"story":5535},"\u002Fresources\u002Farticles\u002F100-powerful-words-for-sms-marketing","dcff03b9-5d33-4385-886f-603bb21fea31",{"name":5536,"id":5537,"uuid":5534,"slug":5538,"url":5539,"full_slug":5539,"_stopResolving":303},"100 Powerful words for SMS Marketing",6392718,"100-powerful-words-for-sms-marketing","resources\u002Farticles\u002F100-powerful-words-for-sms-marketing",{"text":5541,"type":945},", then they’ll go for it and keep coming back for more. The human brain naturally seeks out safe, pleasurable, and rewarding experiences in the easiest way possible.",{"type":939,"attrs":5543,"content":5545},{"level":5544},4,[5546],{"text":5547,"type":945},"12 Tips to create positive, rewarding SMS marketing campaigns:",{"type":1147,"content":5549},[5550,5571,5581,5591,5601,5615,5625,5653,5663,5673,5683,5693],{"type":1150,"content":5551},[5552],{"type":31,"content":5553},[5554,5558,5560,5569],{"text":5555,"type":945,"marks":5556},"Keep your SMS campaign under 160 characters",[5557],{"type":952},{"text":5559,"type":945},", which will be quick for your recipients to read. Check out our ",{"text":5561,"type":945,"marks":5562},"SMS templates",[5563],{"type":965,"attrs":5564},{"href":5565,"uuid":190,"anchor":869,"target":776,"linktype":18,"story":5566},"\u002Fresources\u002Ftemplates",{"name":192,"id":5567,"uuid":190,"slug":5568,"url":191,"full_slug":191,"_stopResolving":303},5654719,"templates",{"text":5570,"type":945}," if you need help getting started.",{"type":1150,"content":5572},[5573],{"type":31,"content":5574},[5575,5579],{"text":5576,"type":945,"marks":5577},"Personalise your messages",[5578],{"type":952},{"text":5580,"type":945},". Your recipients will feel a stronger connection towards your brand if you use their name and relate to their interests.",{"type":1150,"content":5582},[5583],{"type":31,"content":5584},[5585,5589],{"text":5586,"type":945,"marks":5587},"Segment your lists",[5588],{"type":952},{"text":5590,"type":945}," based on their demographics. Your campaigns will be much more relevant to your contacts.",{"type":1150,"content":5592},[5593],{"type":31,"content":5594},[5595,5599],{"text":5596,"type":945,"marks":5597},"Have an opt-out",[5598],{"type":952},{"text":5600,"type":945},". Nothing is more off-putting and triggering than a campaign without one.",{"type":1150,"content":5602},[5603],{"type":31,"content":5604},[5605,5607,5613],{"text":5606,"type":945},"Be ",{"text":5608,"type":945,"marks":5609},"spam compliant",[5610],{"type":965,"attrs":5611},{"href":2934,"uuid":2935,"anchor":869,"target":776,"linktype":18,"story":5612},{"name":2937,"id":2938,"uuid":2935,"slug":2939,"url":2940,"full_slug":2940,"_stopResolving":303},{"text":5614,"type":945},". Let’s keep the messaging landscape a positive one.",{"type":1150,"content":5616},[5617],{"type":31,"content":5618},[5619,5623],{"text":5620,"type":945,"marks":5621},"Identify yourself",[5622],{"type":952},{"text":5624,"type":945},". 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Having an easily recognisable number builds trust and improves your ",{"text":5641,"type":945,"marks":5642},"online reputation",[5643],{"type":965,"attrs":5644},{"href":5645,"uuid":5646,"anchor":869,"target":776,"linktype":18,"story":5647},"\u002Fresources\u002Farticles\u002Fonline-reputation-management-15-rules-for-sms-marketing","089c1f92-535b-4199-8a79-9d0e2da86ff3",{"name":5648,"id":5649,"uuid":5646,"slug":5650,"url":5651,"full_slug":5651,"_stopResolving":303},"Online Reputation Management: 15 rules for SMS marketing",6454687,"online-reputation-management-15-rules-for-sms-marketing","resources\u002Farticles\u002Fonline-reputation-management-15-rules-for-sms-marketing",{"text":1139,"type":945},{"type":1150,"content":5654},[5655],{"type":31,"content":5656},[5657,5661],{"text":5658,"type":945,"marks":5659},"Create a sense of urgency",[5660],{"type":952},{"text":5662,"type":945},". The fear of missing out is a powerful driving force, so make sure to highlight the time-sensitive nature of your offer.",{"type":1150,"content":5664},[5665],{"type":31,"content":5666},[5667,5671],{"text":5668,"type":945,"marks":5669},"Provide exclusive offers",[5670],{"type":952},{"text":5672,"type":945},", promotions, and discounts that they can’t find anywhere else. After all, you have one of their most personal assets, their mobile number.",{"type":1150,"content":5674},[5675],{"type":31,"content":5676},[5677,5681],{"text":5678,"type":945,"marks":5679},"Ask your customers for feedback",[5680],{"type":952},{"text":5682,"type":945},", and send reminders and alerts when necessary to help improve your customer experience.",{"type":1150,"content":5684},[5685],{"type":31,"content":5686},[5687,5691],{"text":5688,"type":945,"marks":5689},"Take but also give",[5690],{"type":952},{"text":5692,"type":945},". Provide customer service via SMS. It won’t feel like a one-way street.",{"type":1150,"content":5694},[5695],{"type":31,"content":5696},[5697,5701,5702,5711],{"text":5698,"type":945,"marks":5699},"Use a",[5700],{"type":952},{"text":1183,"type":945},{"text":5703,"type":945,"marks":5704},"bulk SMS gateway",[5705],{"type":965,"attrs":5706},{"href":5707,"uuid":69,"anchor":869,"target":776,"linktype":18,"story":5708},"\u002Fproducts\u002Fconnectivity\u002Fsms-gateway",{"name":71,"id":5709,"uuid":69,"slug":5710,"url":70,"full_slug":70,"_stopResolving":303},6776183,"sms-gateway",{"text":5712,"type":945}," to keep your finger on the pulse of your SMS analytics and tweak your campaigns according to your users’ changing moods.",{"type":939,"attrs":5714,"content":5715},{"level":1100},[5716],{"text":5717,"type":945,"marks":5718},"There’s more than just text",[5719],{"type":952},{"type":31,"content":5721},[5722,5724,5733,5735,5740],{"text":5723,"type":945},"The rise of omnichannel messaging also helps SMS remain attractive, with consumers having the choice of seamlessly communicating with brands over a variety of channels such as ",{"text":5725,"type":945,"marks":5726},"WhatsApp",[5727],{"type":965,"attrs":5728},{"href":5729,"uuid":307,"anchor":869,"target":776,"linktype":18,"story":5730},"\u002Fproducts\u002Fmessaging\u002Fwhatsapp",{"name":309,"id":5731,"uuid":307,"slug":5732,"url":308,"full_slug":308,"_stopResolving":303},6686951,"whatsapp",{"text":5734,"type":945},", Facebook Messenger, and ",{"text":59,"type":945,"marks":5736},[5737],{"type":965,"attrs":5738},{"href":3969,"uuid":57,"anchor":869,"target":776,"linktype":18,"story":5739},{"name":59,"id":3971,"uuid":57,"slug":3972,"url":58,"full_slug":58,"_stopResolving":303},{"text":1139,"type":945},{"type":31,"content":5742},[5743],{"text":5744,"type":945,"marks":5745},"Give SMS a try",[5746],{"type":952},{"type":31,"content":5748},[5749],{"text":5750,"type":945},"Some basic psychological insight, along with our SMS marketing services, can have a huge impact on your SMS success. Sign up for a 14-day trial of our bulk SMS service today.",{"type":1028,"attrs":5752},{"id":5753,"body":5754},"c43d2668-3219-4614-815f-fbbe9faa5d9c",[5755],{"url":5756,"_uid":5759,"icon":3795,"label":5760,"theme":23,"component":24},{"id":16,"url":17,"linktype":18,"fieldtype":19,"cached_url":20,"story":5757},{"name":22,"id":5758,"uuid":16,"slug":20,"url":20,"full_slug":20,"_stopResolving":303},7079640,"i-b123aee1-2133-4666-a1e9-87d9d8d98638","Try it today",{"type":939,"attrs":5762},{"level":941},[2107],{"id":5332,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":5333,"copyright":17,"fieldtype":35,"meta_data":5765,"is_private":37,"is_external_url":37},{},"2024-05-11 16:14","the-psychology-behind-sms-marketing","resources\u002Farticles\u002Fthe-psychology-behind-sms-marketing",520,[],"d195f552-984e-4361-8a9d-d382536837bd",[5773,5774,5779,5784,5789,5794,5799,5800],{"id":5537,"name":5536,"slug":5538,"published":303,"full_slug":5539,"is_folder":37,"parent_id":2117},{"id":5775,"name":5776,"slug":5777,"published":303,"full_slug":5778,"is_folder":37,"parent_id":2117},6454688,"5 ideas to pitch SMS marketing to your company or clients","5-ideas-to-pitch-sms-marketing-to-your-company-or-clients","resources\u002Farticles\u002F5-ideas-to-pitch-sms-marketing-to-your-company-or-clients",{"id":5780,"name":5781,"slug":5782,"published":303,"full_slug":5783,"is_folder":37,"parent_id":2117},6276951,"How does your SMS opt-out rate compare to the global average?","how-does-your-sms-opt-out-rate-compare-to-the-global-average","resources\u002Farticles\u002Fhow-does-your-sms-opt-out-rate-compare-to-the-global-average",{"id":5785,"name":5786,"slug":5787,"published":303,"full_slug":5788,"is_folder":37,"parent_id":2117},6279260,"Get your Net Promotor Score (NPS) using SMS","get-your-net-promotor-score-nps-using-sms","resources\u002Farticles\u002Fget-your-net-promotor-score-nps-using-sms",{"id":5790,"name":5791,"slug":5792,"published":303,"full_slug":5793,"is_folder":37,"parent_id":2117},6279259,"How SMS compare to cost per click advertising","how-sms-compare-to-cost-per-click-advertising","resources\u002Farticles\u002Fhow-sms-compare-to-cost-per-click-advertising",{"id":5795,"name":5796,"slug":5797,"published":303,"full_slug":5798,"is_folder":37,"parent_id":2117},6039208,"How to take advantage of SMS URL opt-outs","how-to-take-advantage-of-sms-url-opt-outs","resources\u002Farticles\u002Fhow-to-take-advantage-of-sms-url-opt-outs",{"id":5445,"name":5444,"slug":5446,"published":303,"full_slug":5447,"is_folder":37,"parent_id":2117},{"id":5649,"name":5648,"slug":5650,"published":303,"full_slug":5651,"is_folder":37,"parent_id":2117},{"name":5802,"created_at":5803,"published_at":5804,"updated_at":5805,"id":5806,"uuid":5807,"content":5808,"slug":6244,"full_slug":6245,"sort_by_date":869,"position":6246,"tag_list":6247,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":6248,"first_published_at":2119,"release_id":869,"lang":875,"path":869,"alternates":6249,"default_full_slug":869,"translated_slugs":869},"The 7 responsibilities of an SMS Marketer","2024-05-03T06:52:51.508Z","2026-10-08T05:39:54.016Z","2026-10-08T05:39:54.030Z",6039642,"874bbe55-593b-4d6a-a0c1-a036939743d0",{"seo":5809,"_uid":919,"date":5811,"tags":5812,"image":5814,"title":934,"content":5818,"category":2107,"duration":2103,"component":2105,"categories":6241,"description":2108,"image_mobile":6242,"last_updated":17},{"_uid":916,"title":5802,"plugin":917,"og_image":17,"og_title":17,"description":5810,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"Dive into the intricacies of becoming an elite SMS marketer. Understand the importance of choosing a platform with number formatting and list management; managing legal compliance, personalisation, and building databases ethically through opt-in campaigns. Learn the importance of tracking campaign metrics for continuous improvement, ensuring mobile optimisation as well as integrating SMS seamlessly into existing marketing stacks. ","2024-04-02 12:00",{"value":5813,"plugin":928},[927,2102],{"id":5815,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":5816,"copyright":17,"fieldtype":35,"meta_data":5817,"is_external_url":37},717188,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F1200x600\u002F1d0b1d9024\u002F160-characters-is-all-you-need_1200x600.png",{},{"type":28,"content":5819},[5820,5824,5828,5834,5846,5926,5932,5944,6003,6009,6013,6039,6051,6057,6061,6088,6094,6098,6162,6168,6172,6178,6203,6204],{"type":31,"content":5821},[5822],{"text":5823,"type":945},"SMS marketers can usually be found working in-house, employed at a marketing agency, or flying solo as a consultant. They’re a rare breed with niche expertise in a quickly expanding market, and as such, their skills are highly regarded and sought-after.",{"type":31,"content":5825},[5826],{"text":5827,"type":945},"If you’re interested in becoming an exceptional SMS marketer, the first step is understanding the responsibilities and duties of the role.",{"type":31,"content":5829},[5830],{"text":5831,"type":945,"marks":5832},"1. Selecting the right platform",[5833],{"type":952},{"type":31,"content":5835},[5836,5838,5844],{"text":5837,"type":945},"There are many ",{"text":5839,"type":945,"marks":5840},"bulk SMS marketing",[5841],{"type":965,"attrs":5842},{"href":5707,"uuid":69,"anchor":869,"target":776,"linktype":18,"story":5843},{"name":71,"id":5709,"uuid":69,"slug":5710,"url":70,"full_slug":70,"_stopResolving":303},{"text":5845,"type":945}," platforms out there, but they’re certainly not created equally. To truly excel at your work, you need the right tools. The SMS platform you go for must offer:",{"type":1147,"content":5847},[5848,5854,5860,5866,5872,5878,5894,5900,5906,5917],{"type":1150,"content":5849},[5850],{"type":31,"content":5851},[5852],{"text":5853,"type":945},"automatic number formatting",{"type":1150,"content":5855},[5856],{"type":31,"content":5857},[5858],{"text":5859,"type":945},"duplicate management",{"type":1150,"content":5861},[5862],{"type":31,"content":5863},[5864],{"text":5865,"type":945},"landline filtering",{"type":1150,"content":5867},[5868],{"type":31,"content":5869},[5870],{"text":5871,"type":945},"list merging",{"type":1150,"content":5873},[5874],{"type":31,"content":5875},[5876],{"text":5877,"type":945},"opt-out list management",{"type":1150,"content":5879},[5880],{"type":31,"content":5881},[5882],{"text":5883,"type":945,"marks":5884},"quick SMS",[5885],{"type":965,"attrs":5886},{"href":5887,"uuid":5888,"anchor":869,"target":776,"linktype":18,"story":5889},"\u002Fproducts\u002Ffeatures\u002Fquick-sms","ae136d06-b6cf-4786-8363-77e72449bcbd",{"name":5890,"id":5891,"uuid":5888,"slug":5892,"url":5893,"full_slug":5893,"_stopResolving":303},"Quick SMS",8045628,"quick-sms","products\u002Ffeatures\u002Fquick-sms",{"type":1150,"content":5895},[5896],{"type":31,"content":5897},[5898],{"text":5899,"type":945},"hard bounce reporting",{"type":1150,"content":5901},[5902],{"type":31,"content":5903},[5904],{"text":5905,"type":945},"SMS keywords",{"type":1150,"content":5907},[5908],{"type":31,"content":5909},[5910,5912],{"text":5911,"type":945},"robust, flexible ",{"text":2749,"type":945,"marks":5913},[5914],{"type":965,"attrs":5915},{"href":2233,"uuid":75,"anchor":869,"target":776,"linktype":18,"story":5916},{"name":334,"id":3006,"uuid":75,"slug":3007,"url":76,"full_slug":76,"_stopResolving":303},{"type":1150,"content":5918},[5919],{"type":31,"content":5920},[5921],{"text":5922,"type":945,"marks":5923},"ISO 27001 certified servers",[5924],{"type":965,"attrs":5925},{"href":1531,"uuid":869,"anchor":869,"target":776,"linktype":45},{"type":31,"content":5927},[5928],{"text":5929,"type":945,"marks":5930},"2. Managing online reputation",[5931],{"type":952},{"type":31,"content":5933},[5934,5936,5942],{"text":5935,"type":945},"Your ",{"text":5937,"type":945,"marks":5938},"reputation",[5939],{"type":965,"attrs":5940},{"href":5645,"uuid":5646,"anchor":869,"target":776,"linktype":18,"story":5941},{"name":5648,"id":5649,"uuid":5646,"slug":5650,"url":5651,"full_slug":5651,"_stopResolving":303},{"text":5943,"type":945}," as a marketer is everything in the SMS game, as it reflects on how well you’ll manage the reputation of your clients too. As an SMS marketer, you should protect your client’s reputation by:",{"type":1147,"content":5945},[5946,5952,5958,5964,5977,5991],{"type":1150,"content":5947},[5948],{"type":31,"content":5949},[5950],{"text":5951,"type":945},"Getting customers’ consent before you message them",{"type":1150,"content":5953},[5954],{"type":31,"content":5955},[5956],{"text":5957,"type":945},"Identifying the sender in every SMS campaign",{"type":1150,"content":5959},[5960],{"type":31,"content":5961},[5962],{"text":5963,"type":945},"Allowing users to opt-out at any time",{"type":1150,"content":5965},[5966],{"type":31,"content":5967},[5968,5970,5976],{"text":5969,"type":945},"Personalising messages by using recipients’ names (which 90% of customers find highly appealing, according to ",{"text":5971,"type":945,"marks":5972},"Statista",[5973],{"type":965,"attrs":5974},{"href":5975,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Fwww.statista.com\u002Ftopics\u002F4481\u002Fpersonalized-marketing\u002F",{"text":5368,"type":945},{"type":1150,"content":5978},[5979],{"type":31,"content":5980},[5981,5983,5989],{"text":5982,"type":945},"Setting up an ",{"text":5984,"type":945,"marks":5985},"autoresponder",[5986],{"type":965,"attrs":5987},{"href":3630,"uuid":3631,"anchor":869,"target":776,"linktype":18,"story":5988},{"name":3633,"id":3634,"uuid":3631,"slug":3626,"url":3635,"full_slug":3635,"_stopResolving":303},{"text":5990,"type":945}," to ensure customers aren’t left hanging",{"type":1150,"content":5992},[5993],{"type":31,"content":5994},[5995,5997,6001],{"text":5996,"type":945},"Using a dedicated ",{"text":3989,"type":945,"marks":5998},[5999],{"type":965,"attrs":6000},{"href":1307,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":6002,"type":945}," instead of a shared number, which means your messages are sent from the same recognisable number every time",{"type":31,"content":6004},[6005],{"text":6006,"type":945,"marks":6007},"3. Building a mobile database",[6008],{"type":952},{"type":31,"content":6010},[6011],{"text":6012,"type":945},"Using an opt-in campaign to build your contact list (also known as inbound SMS marketing) is a way to reach people who are already interested in your product or service. You can build this contact list or database by:",{"type":1147,"content":6014},[6015,6021,6027,6033],{"type":1150,"content":6016},[6017],{"type":31,"content":6018},[6019],{"text":6020,"type":945},"Using SMS keywords with a virtual phone number to get people to text-in for discounts, coupons or competitions",{"type":1150,"content":6022},[6023],{"type":31,"content":6024},[6025],{"text":6026,"type":945},"Including forms on your website to encourage people to leave their contact details",{"type":1150,"content":6028},[6029],{"type":31,"content":6030},[6031],{"text":6032,"type":945},"Adding your contact details to physical signage, flyers, and brochures",{"type":1150,"content":6034},[6035],{"type":31,"content":6036},[6037],{"text":6038,"type":945},"Advertising your SMS keywords on social media, your website, or emails",{"type":31,"content":6040},[6041,6043,6049],{"text":6042,"type":945},"When you’re creating inbound SMS campaigns, ",{"text":6044,"type":945,"marks":6045},"spam compliance",[6046],{"type":965,"attrs":6047},{"href":2934,"uuid":2935,"anchor":869,"target":776,"linktype":18,"story":6048},{"name":2937,"id":2938,"uuid":2935,"slug":2939,"url":2940,"full_slug":2940,"_stopResolving":303},{"text":6050,"type":945}," is incredibly important. In Australia, you need specific consent from recipients to send them marketing messages. General consent (such as people agreeing to receive basic communications) isn’t enough. Legally, you must also identify yourself and offer an opt-out mechanism.",{"type":31,"content":6052},[6053],{"text":6054,"type":945,"marks":6055},"4. Running effective SMS marketing campaigns",[6056],{"type":952},{"type":31,"content":6058},[6059],{"text":6060,"type":945},"As an SMS marketer, your campaigns should respond to the customers’ needs and, ultimately, have their best interests at heart. Improve customer experience by:",{"type":1147,"content":6062},[6063,6069,6075],{"type":1150,"content":6064},[6065],{"type":31,"content":6066},[6067],{"text":6068,"type":945},"Offering flash sales and promos that are relevant to the customer",{"type":1150,"content":6070},[6071],{"type":31,"content":6072},[6073],{"text":6074,"type":945},"Sending out timely messages with tailored content so that customers feel listened to",{"type":1150,"content":6076},[6077],{"type":31,"content":6078},[6079,6081,6086],{"text":6080,"type":945},"Using tried-and-tested ",{"text":5561,"type":945,"marks":6082},[6083],{"type":965,"attrs":6084},{"href":5565,"uuid":190,"anchor":869,"target":776,"linktype":18,"story":6085},{"name":192,"id":5567,"uuid":190,"slug":5568,"url":191,"full_slug":191,"_stopResolving":303},{"text":6087,"type":945}," to ensure you’re only sending high-quality messages",{"type":31,"content":6089},[6090],{"text":6091,"type":945,"marks":6092},"5. Tracking the results of campaigns",[6093],{"type":952},{"type":31,"content":6095},[6096],{"text":6097,"type":945},"A good SMS marketer will always be on top of their campaign data. The Kudosity SMS platform makes it easy to track data, showing your:",{"type":1147,"content":6099},[6100,6106,6112,6118,6124,6144],{"type":1150,"content":6101},[6102],{"type":31,"content":6103},[6104],{"text":6105,"type":945},"Delivery rates",{"type":1150,"content":6107},[6108],{"type":31,"content":6109},[6110],{"text":6111,"type":945},"Bounce rates",{"type":1150,"content":6113},[6114],{"type":31,"content":6115},[6116],{"text":6117,"type":945},"Response rates",{"type":1150,"content":6119},[6120],{"type":31,"content":6121},[6122],{"text":6123,"type":945},"Opt-out rates",{"type":1150,"content":6125},[6126],{"type":31,"content":6127},[6128,6130,6142],{"text":6129,"type":945},"Click-through rates, if you use the ",{"text":6131,"type":945,"marks":6132},"Tracked Link Feature",[6133],{"type":965,"attrs":6134},{"href":6135,"uuid":6136,"anchor":869,"target":776,"linktype":18,"story":6137},"\u002Fproducts\u002Ffeatures\u002Ftracked-links","b4d7a214-2ca2-4076-8ab7-199660a5f5a3",{"name":6138,"id":6139,"uuid":6136,"slug":6140,"url":6141,"full_slug":6141,"_stopResolving":303},"Tracked Links",6776181,"tracked-links","products\u002Ffeatures\u002Ftracked-links",{"text":6143,"type":945}," (which can also be custom branded)",{"type":1150,"content":6145},[6146],{"type":31,"content":6147},[6148,6160],{"text":6149,"type":945,"marks":6150},"SMS traffic and conversions",[6151],{"type":965,"attrs":6152},{"href":6153,"uuid":6154,"anchor":869,"target":776,"linktype":18,"story":6155},"\u002Fresources\u002Fguides\u002Fguide-2-how-to-use-utm-parameters-to-track-traffic-from-your-sms-campaigns","359bb2f2-afe9-4aa7-92c0-743ff21b49eb",{"name":6156,"id":6157,"uuid":6154,"slug":6158,"url":6159,"full_slug":6159,"_stopResolving":303},"How to use UTM parameters to track traffic from your SMS campaigns",8740800,"guide-2-how-to-use-utm-parameters-to-track-traffic-from-your-sms-campaigns","resources\u002Fguides\u002Fguide-2-how-to-use-utm-parameters-to-track-traffic-from-your-sms-campaigns",{"text":6161,"type":945}," from analytics platforms like Google Analytics.",{"type":31,"content":6163},[6164],{"text":6165,"type":945,"marks":6166},"6. Ensuring pages are mobile-optimised",[6167],{"type":952},{"type":31,"content":6169},[6170],{"text":6171,"type":945},"For SMS marketing, it’s vital to ensure your web pages are optimised for mobile. A load time delay of just 100 milliseconds on a mobile landing page can cause conversion rates to plummet by 7% (Unbounce). Optimise any links you have in your SMS messages to improve the customer experience and boost your ROI.",{"type":31,"content":6173},[6174],{"text":6175,"type":945,"marks":6176},"7. Integrating SMS into your marketing stack",[6177],{"type":952},{"type":31,"content":6179},[6180,6182,6194,6196,6201],{"text":6181,"type":945},"All successful SMS marketers know that SMS can’t function in a silo. SMS and email marketing, for example, can and should be used synergistically. An ",{"text":6183,"type":945,"marks":6184},"email-to-SMS",[6185],{"type":965,"attrs":6186},{"href":6187,"uuid":6188,"anchor":869,"target":776,"linktype":18,"story":6189},"\u002Fproducts\u002Ffeatures\u002Femail-to-sms","5ed60977-0216-40d0-bc25-4d0d080e56a7",{"name":6190,"id":6191,"uuid":6188,"slug":6192,"url":6193,"full_slug":6193,"_stopResolving":303},"Email to SMS",6776178,"email-to-sms","products\u002Ffeatures\u002Femail-to-sms",{"text":6195,"type":945}," feature makes this even easier. ",{"text":2138,"type":945,"marks":6197},[6198],{"type":965,"attrs":6199},{"href":3538,"uuid":81,"anchor":869,"target":776,"linktype":18,"story":6200},{"name":83,"id":3540,"uuid":81,"slug":3541,"url":82,"full_slug":82,"_stopResolving":303},{"text":6202,"type":945}," is key and allows you to synchronise your SMS marketing efforts with other tools like your email host, Marketo, Salesforce, and Zapier.",{"type":31},{"type":31,"content":6205},[6206,6208,6217,6219,6231,6233,6239],{"text":6207,"type":945},"Kudosity has all the features you need to ",{"text":6209,"type":945,"marks":6210},"become an elite SMS marketer",[6211],{"type":965,"attrs":6212},{"href":6213,"uuid":202,"anchor":869,"target":776,"linktype":18,"story":6214},"\u002Fresources\u002Fguides",{"name":204,"id":6215,"uuid":202,"slug":6216,"url":203,"full_slug":203,"_stopResolving":303},5654718,"guides",{"text":6218,"type":945}," while giving you the option of retaining your own branding thanks to our ",{"text":6220,"type":945,"marks":6221},"white-labeled",[6222],{"type":965,"attrs":6223},{"href":6224,"uuid":6225,"anchor":869,"target":776,"linktype":18,"story":6226},"\u002Fproducts\u002Ffeatures\u002Fwhitelabel-sms","699a0a91-25c8-492a-a901-f68fc6543d83",{"name":6227,"id":6228,"uuid":6225,"slug":6229,"url":6230,"full_slug":6230,"_stopResolving":303},"White Label SMS",8003466,"whitelabel-sms","products\u002Ffeatures\u002Fwhitelabel-sms",{"text":6232,"type":945}," SMS platform. So, why not ",{"text":6234,"type":945,"marks":6235},"talk to and expert",[6236],{"type":965,"attrs":6237},{"href":4840,"uuid":273,"anchor":869,"target":776,"linktype":18,"story":6238},{"name":4842,"id":4843,"uuid":273,"slug":274,"url":274,"full_slug":274,"_stopResolving":303},{"text":6240,"type":945}," to find out more?",[2107,2102,52],{"id":5815,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":5816,"copyright":17,"fieldtype":35,"meta_data":6243,"is_external_url":37},{},"the-7-responsibilities-of-an-sms-marketer","resources\u002Farticles\u002Fthe-7-responsibilities-of-an-sms-marketer",470,[],"1a1f9542-ad83-435f-b230-a5cc74dfa28e",[],{"name":5781,"created_at":6251,"published_at":6252,"updated_at":6253,"id":5780,"uuid":6254,"content":6255,"slug":5782,"full_slug":5783,"sort_by_date":869,"position":6444,"tag_list":6445,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":5771,"first_published_at":2119,"release_id":869,"lang":875,"path":869,"alternates":6446,"default_full_slug":869,"translated_slugs":869},"2024-05-11T01:10:17.256Z","2026-10-08T05:39:52.621Z","2026-10-08T05:39:52.634Z","9c478eca-d13a-4be6-984f-2cb7d79be3a3",{"seo":6256,"_uid":919,"date":5327,"tags":6259,"image":6261,"title":5335,"content":6265,"category":2107,"duration":2103,"component":2105,"categories":6441,"description":2108,"image_mobile":6442,"last_updated":5766},{"_uid":5324,"title":6257,"plugin":917,"og_image":17,"og_title":17,"description":6258,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"How does your SMS opt-out rate compare to global average?","Discover how your SMS opt-out rate stacks up against the global average and what it means for your marketing strategy. Learn why opt-outs can be beneficial and explore actionable tips to improve your opt-out rates and enhance subscriber engagement.",{"value":6260,"plugin":928},[5330,52],{"id":6262,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":6263,"copyright":17,"fieldtype":35,"meta_data":6264,"is_private":37,"is_external_url":37},728832,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F1200x600\u002Fae4c4c86ad\u002Fsmsopt-outbenchmarks.jpg",{},{"type":28,"content":6266},[6267,6276,6280,6284,6288,6292,6296,6303,6312,6316,6328,6335,6339,6425,6432,6439],{"type":6268,"content":6269},"blockquote",[6270],{"type":31,"content":6271},[6272],{"text":6273,"type":945,"marks":6274},"“Is my opt-out rate too high? Why are my customers unsubscribing?”",[6275],{"type":952},{"type":31,"content":6277},[6278],{"text":6279,"type":945},"We all know what this feels like. It’s the dreaded feeling of losing subscribers—especially after all the time, effort, and money spent getting them.",{"type":31,"content":6281},[6282],{"text":6283,"type":945},"Sometimes, the causes are completely out of your control. They may have outgrown your products, left the country, or changed their shopping habits. Whatever it is, you’ll always have a small percentage of unsubscribers for every SMS campaign you send.",{"type":31,"content":6285},[6286],{"text":6287,"type":945},"It’s not always a bad thing. Opt-outs increase the quality of your list. You’re left with subscribers that genuinely want to hear from you, and this ensures that you’re spending your marketing dollars on people that are more likely to convert or engage with your content.",{"type":31,"content":6289},[6290],{"text":6291,"type":945},"If your opt-out rate is too high, then it may be a cause for concern.",{"type":31,"content":6293},[6294],{"text":6295,"type":945},"So let’s see how well you’re doing compared to our global platform opt-out percentage.",{"type":939,"attrs":6297,"content":6298},{"level":941},[6299],{"text":6300,"type":945,"marks":6301},"Global Platform Opt-out Percentage",[6302],{"type":952},{"type":31,"content":6304},[6305,6310],{"type":5080,"attrs":6306},{"id":6307,"alt":17,"src":6308,"title":17,"source":17,"copyright":17,"meta_data":6309},728830,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F1000x1001\u002F4ddd39a622\u002Fburst-sms-global-platform-average.jpg",{},{"text":6311,"type":945},"The global platform opt-out percentage in 2017 was 2.55%. In 2024,  average opt-out rates are between 0% and 1.5%.",{"type":31,"content":6313},[6314],{"text":6315,"type":945},"Remember, you should be benchmarking yourself against your own past performance, not just the industry. Compare apples with apples - even with an industry - different types of communication have different opt-out rates.",{"type":1028,"attrs":6317},{"id":6318,"body":6319},"7f60faa3-b663-49cf-87b0-a8d237f31d8a",[6320],{"_uid":6321,"table":6322,"component":3148},"i-93fcb1bb-c67c-4e4b-b52b-1ed16662b351",{"tbody":6323,"thead":6324,"fieldtype":3148},[],[6325],{"_uid":6326,"value":6327,"component":3142},"f4762779-f0ba-4956-80c9-55edb1417acf","\nTip: Keep in mind that not all SMS messages are made equal. You may find that SMS marketing messages have a lower click-through rate and a higher opt-out rate than SMS reminders. Reminders are often expected and welcomed by your customers, whereas marketing messages may not be. This global average encompasses all types of SMS messages, so take it with a grain of salt.\n",{"type":939,"attrs":6329,"content":6330},{"level":941},[6331],{"text":6332,"type":945,"marks":6333},"Ways to improve your opt-out rates",[6334],{"type":952},{"type":31,"content":6336},[6337],{"text":6338,"type":945},"If your opt-out rates are higher compared to the global average, don’t worry. Here are some questions to help you determine what the cause may be:",{"type":1147,"content":6340},[6341,6351,6361,6378,6415],{"type":1150,"content":6342},[6343],{"type":31,"content":6344},[6345,6349],{"text":6346,"type":945,"marks":6347},"Are too many messages being sent?",[6348],{"type":952},{"text":6350,"type":945}," If you own a retail store and your customers shop with you once or twice per month, then we recommend that you send them one or two text messages per month. Mirror your customers' habits.",{"type":1150,"content":6352},[6353],{"type":31,"content":6354},[6355,6359],{"text":6356,"type":945,"marks":6357},"Are messages infrequent and sporadic?",[6358],{"type":952},{"text":6360,"type":945}," Customers can have a short memory. If messages are sent rarely and inconsistently, your customers may forget that they’re on your list and be surprised by your text messages, leading to an opt-out.",{"type":1150,"content":6362},[6363],{"type":31,"content":6364},[6365,6369,6371,6376],{"text":6366,"type":945,"marks":6367},"Are messages personalised enough?",[6368],{"type":952},{"text":6370,"type":945}," Personalisation goes a long way by showing your customers that you care. Avoid sending generic messages that aren’t specific to anyone. You can also check out our ",{"text":5561,"type":945,"marks":6372},[6373],{"type":965,"attrs":6374},{"href":5565,"uuid":190,"anchor":869,"target":776,"linktype":18,"story":6375},{"name":192,"id":5567,"uuid":190,"slug":5568,"url":191,"full_slug":191,"_stopResolving":303},{"text":6377,"type":945}," and industry verticals for ideas.",{"type":1150,"content":6379},[6380],{"type":31,"content":6381},[6382,6386,6388,6400,6401,6413],{"text":6383,"type":945,"marks":6384},"Are messages sent at weird dates and times?",[6385],{"type":952},{"text":6387,"type":945}," Find the right ",{"text":6389,"type":945,"marks":6390},"dates",[6391],{"type":965,"attrs":6392},{"href":6393,"uuid":6394,"anchor":869,"target":776,"linktype":18,"story":6395},"\u002Fresources\u002Farticles\u002F85-key-marketing-events-and-holidays-for-your-next-sms-campaign","80f5e23c-cf9f-421f-8bf4-bb4a0a1508b2",{"name":6396,"id":6397,"uuid":6394,"slug":6398,"url":6399,"full_slug":6399,"_stopResolving":303},"85+ Key marketing events and holidays for your next SMS campaign",6690519,"85-key-marketing-events-and-holidays-for-your-next-sms-campaign","resources\u002Farticles\u002F85-key-marketing-events-and-holidays-for-your-next-sms-campaign",{"text":1051,"type":945},{"text":6402,"type":945,"marks":6403},"times",[6404],{"type":965,"attrs":6405},{"href":6406,"uuid":6407,"anchor":869,"target":776,"linktype":18,"story":6408},"\u002Fresources\u002Farticles\u002Fwhen-is-the-perfect-time-to-send-an-sms","3f21b419-64e8-4246-babe-45d9ba8144cd",{"name":6409,"id":6410,"uuid":6407,"slug":6411,"url":6412,"full_slug":6412,"_stopResolving":303},"When is the perfect time to send an SMS?",8048162,"when-is-the-perfect-time-to-send-an-sms","resources\u002Farticles\u002Fwhen-is-the-perfect-time-to-send-an-sms",{"text":6414,"type":945}," that your customers can take action. For restaurants, SMS messages at 11:30 am might be appropriate because your customers are planning their lunch.",{"type":1150,"content":6416},[6417],{"type":31,"content":6418},[6419,6423],{"text":6420,"type":945,"marks":6421},"Did you set expectations?",[6422],{"type":952},{"text":6424,"type":945}," Your relationship with your customer begins before they subscribe to your list. They should know what to expect from you when they signup, like how many times you plan to text them per month, and what kinds of text messages they’ll be receiving. This is also an excellent way to deter low-quality subscribers from opting in.",{"type":31,"content":6426},[6427,6429,6430],{"text":6428,"type":945},"What may work for others may not work for you, so it’s important to experiment for the best results. ",{"type":3198},{"text":6431,"type":945},"If you have questions, feel free to reach us.",{"type":1028,"attrs":6433},{"id":6318,"body":6434},[6435],{"url":6436,"_uid":6438,"icon":3795,"label":4842,"theme":23,"component":24},{"id":273,"url":17,"linktype":18,"fieldtype":19,"cached_url":274,"story":6437},{"name":4842,"id":4843,"uuid":273,"slug":274,"url":274,"full_slug":274,"_stopResolving":303},"i-32ae20fc-b931-4149-aa08-9693e2dd972c",{"type":939,"attrs":6440},{"level":941},[2107,192,52],{"id":6262,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":6263,"copyright":17,"fieldtype":35,"meta_data":6443,"is_private":37,"is_external_url":37},{},450,[],[6447,6448,6449,6450,6451,6452,6453,6454],{"id":5537,"name":5536,"slug":5538,"published":303,"full_slug":5539,"is_folder":37,"parent_id":2117},{"id":5775,"name":5776,"slug":5777,"published":303,"full_slug":5778,"is_folder":37,"parent_id":2117},{"id":5785,"name":5786,"slug":5787,"published":303,"full_slug":5788,"is_folder":37,"parent_id":2117},{"id":5790,"name":5791,"slug":5792,"published":303,"full_slug":5793,"is_folder":37,"parent_id":2117},{"id":5795,"name":5796,"slug":5797,"published":303,"full_slug":5798,"is_folder":37,"parent_id":2117},{"id":5320,"name":5316,"slug":5767,"published":303,"full_slug":5768,"is_folder":37,"parent_id":2117},{"id":5445,"name":5444,"slug":5446,"published":303,"full_slug":5447,"is_folder":37,"parent_id":2117},{"id":5649,"name":5648,"slug":5650,"published":303,"full_slug":5651,"is_folder":37,"parent_id":2117},{"name":6396,"created_at":6456,"published_at":6457,"updated_at":6458,"id":6397,"uuid":6394,"content":6459,"slug":6398,"full_slug":6399,"sort_by_date":869,"position":8418,"tag_list":8419,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":8420,"first_published_at":2119,"release_id":869,"lang":875,"path":869,"alternates":8421,"default_full_slug":869,"translated_slugs":869},"2024-05-22T07:08:49.949Z","2026-10-08T05:39:46.980Z","2026-10-08T05:39:47.004Z",{"seo":6460,"_uid":919,"date":5327,"tags":6463,"image":6465,"content":6469,"category":2107,"duration":3902,"component":2105,"categories":8415,"description":2108,"image_mobile":8416,"last_updated":5766},{"_uid":5324,"title":6461,"plugin":917,"og_image":17,"og_title":17,"description":6462,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"85+ Key marketing events and holidays for SMS campaigns","Marketing calendar with all key events and dates for this year.",{"value":6464,"plugin":928},[927],{"id":6466,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":6467,"copyright":17,"fieldtype":35,"meta_data":6468,"is_private":37,"is_external_url":37},758106,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F1200x600\u002F8dfa8c4129\u002Fblog-post-graphic-calendar-based-reasons-to-send-an-sms.jpg",{},{"type":28,"content":6470},[6471,6475,6479,6483,6490,6498,6524,6531,6583,6584,6591,6597,6706,6712,6753,6754,6761,6767,6793,6799,6907,6908,6915,6921,6947,6953,7076,7077,7084,7090,7116,7122,7230,7231,7238,7244,7282,7288,7366,7373,7379,7405,7412,7550,7551,7558,7564,7578,7584,7685,7686,7693,7699,7737,7743,7804,7805,7812,7818,7864,7870,7943,7950,7956,8007,8013,8122,8129,8136,8198,8204,8296,8303,8345,8352,8371,8372],{"type":31,"content":6472},[6473],{"text":6474,"type":945},"Holiday marketing campaigns are probably on your calendar already, but what about International Poutine or Microwave Oven Day?",{"type":31,"content":6476},[6477],{"text":6478,"type":945},"They’re a little random, but if you’re in the business of selling poutines or microwaves, then you may just want to leverage the opportunity (also poutine is awesome).",{"type":31,"content":6480},[6481],{"text":6482,"type":945},"To give you some quick inspiration, we compiled over 85 marketing events and holidays that you can take advantage of for your next SMS marketing campaign.",{"type":939,"attrs":6484,"content":6485},{"level":941},[6486],{"text":6487,"type":945,"marks":6488},"January 2024",[6489],{"type":952},{"type":31,"content":6491},[6492],{"text":6493,"type":945,"marks":6494},"Renowned:",[6495,6496],{"type":952},{"type":6497},"italic",{"type":1147,"content":6499},[6500,6512],{"type":1150,"content":6501},[6502],{"type":31,"content":6503},[6504,6506,6510],{"text":6505,"type":945},"1 January - 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You can also check out ",{"text":8364,"type":945,"marks":8365},"Days of the Year",[8366],{"type":965,"attrs":8367},{"href":8368,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Fwww.daysoftheyear.com\u002F",{"text":8370,"type":945}," for more fun and inspiring ideas.",{"type":31},{"type":1028,"attrs":8373},{"id":8374,"body":8375},"3aeec0ae-b06a-4d21-8921-c906dd70b746",[8376],{"_uid":8377,"title":8378,"buttons":8379,"component":5284,"description":8384},"i-62b32d33-04a4-466f-b446-3db3c32e925a","Get Started Today",[8380],{"url":8381,"_uid":8383,"icon":3795,"label":22,"theme":23,"component":24},{"id":16,"url":17,"linktype":18,"fieldtype":19,"cached_url":20,"story":8382},{"name":22,"id":5758,"uuid":16,"slug":20,"url":20,"full_slug":20,"_stopResolving":303},"ae435567-63db-48ab-9b3d-fe294fe88417",{"type":28,"content":8385},[8386],{"type":31,"content":8387},[8388,8394,8399,8403,8411],{"text":8389,"type":945,"marks":8390},"Start a trial today, or if ",[8391],{"type":948,"attrs":8392},{"color":8393},"#FFFFFF",{"text":8395,"type":945,"marks":8396}," you have any questions in regards to setting any of these services up, please don’t hesitate to",[8397],{"type":948,"attrs":8398},{"color":5294},{"text":1183,"type":945,"marks":8400},[8401],{"type":948,"attrs":8402},{"color":8393},{"text":5123,"type":945,"marks":8404},[8405,8408,8410],{"type":965,"attrs":8406},{"href":8407,"uuid":869,"anchor":869,"target":869,"linktype":45},"https:\u002F\u002Fhelp.burstsms.com\u002F",{"type":948,"attrs":8409},{"color":8393},{"type":2063},{"text":1139,"type":945,"marks":8412},[8413],{"type":948,"attrs":8414},{"color":8393},[2107,52],{"id":6466,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":6467,"copyright":17,"fieldtype":35,"meta_data":8417,"is_private":37,"is_external_url":37},{},360,[],"9c64d4d6-e404-413e-aa3e-b152560d438f",[8422,8427,8432,8437,8442],{"id":8423,"name":8424,"slug":8425,"published":303,"full_slug":8426,"is_folder":37,"parent_id":2117},6690517,"Improve your CTR in 10 easy steps","improve-your-ctr-in-10-easy-steps","resources\u002Farticles\u002Fimprove-your-ctr-in-10-easy-steps",{"id":8428,"name":8429,"slug":8430,"published":303,"full_slug":8431,"is_folder":37,"parent_id":2117},6957998,"Brighten up your Easter campaigns with emojis","brighten-up-your-easter-campaigns-with-emojis","resources\u002Farticles\u002Fbrighten-up-your-easter-campaigns-with-emojis",{"id":8433,"name":8434,"slug":8435,"published":303,"full_slug":8436,"is_folder":37,"parent_id":2117},6958001,"Make your SMS campaigns more personal with these holiday season emojis ⛄","make-your-sms-campaigns-more-personal-with-these-holiday-season-emojis","resources\u002Farticles\u002Fmake-your-sms-campaigns-more-personal-with-these-holiday-season-emojis",{"id":8438,"name":8439,"slug":8440,"published":303,"full_slug":8441,"is_folder":37,"parent_id":2117},9392646,"Use SMS messaging to advertise your Black Friday and Cyber Monday deals","use-sms-messaging-to-advertise-your-black-friday-and-cyber-monday-deals","resources\u002Farticles\u002Fuse-sms-messaging-to-advertise-your-black-friday-and-cyber-monday-deals",{"id":8443,"name":8444,"slug":8445,"published":303,"full_slug":8446,"is_folder":37,"parent_id":2117},6965077,"RCS Messaging for your business","rcs-messaging-for-your-business","resources\u002Farticles\u002Frcs-messaging-for-your-business",{"name":5776,"created_at":8448,"published_at":8449,"updated_at":8450,"id":5775,"uuid":8451,"content":8452,"slug":5777,"full_slug":5778,"sort_by_date":869,"position":8703,"tag_list":8704,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":5771,"first_published_at":2119,"release_id":869,"lang":875,"path":869,"alternates":8705,"default_full_slug":869,"translated_slugs":869},"2024-05-16T03:52:09.401Z","2026-10-08T05:39:45.430Z","2026-10-08T05:39:45.443Z","71e7be38-b466-4894-8c31-3ecd363e62ae",{"seo":8453,"_uid":919,"date":5327,"tags":8455,"image":8458,"content":8462,"category":2107,"duration":3902,"component":2105,"categories":8700,"description":2108,"image_mobile":8701,"last_updated":5766},{"_uid":5324,"title":5776,"plugin":917,"og_image":17,"og_title":17,"description":8454,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"Mobile Marketing · 1. Illustrate what makes SMS marketing so effective · 2. Highlight how SMS tracks campaign success · 3. Demonstrate the link ...",{"value":8456,"plugin":928},[927,8457],"Campaigns",{"id":8459,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":8460,"copyright":17,"fieldtype":35,"meta_data":8461,"is_private":37,"is_external_url":37},735811,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F1200x600\u002F66ed9c1b35\u002Fideas-to-pitch-sms-marketing-to-clients_1200x600.png",{},{"type":28,"content":8463},[8464,8468,8472,8479,8483,8537,8541,8548,8560,8564,8568,8575,8586,8598,8602,8609,8621,8655,8659,8666,8684,8685],{"type":31,"content":8465},[8466],{"text":8467,"type":945},"When you work in marketing, the success of your clients becomes your success. Any marketing manager, entrepreneur, or consultant worth their salt knows bringing big ideas to your clients is an important part of the job.",{"type":31,"content":8469},[8470],{"text":8471,"type":945},"SMS marketing could very well be this big idea, improving customer experience, increasing loyalty, and boosting conversions. Here are five ideas for pitching SMS marketing to your clients.",{"type":939,"attrs":8473,"content":8474},{"level":941},[8475],{"text":8476,"type":945,"marks":8477},"1. Illustrate what makes SMS marketing so effective",[8478],{"type":952},{"type":31,"content":8480},[8481],{"text":8482,"type":945},"Let the numbers speak for themselves when it comes to the potential pay-off of SMS marketing. Some stats you might want to highlight to your clients include:",{"type":1147,"content":8484},[8485,8491,8505,8511,8525],{"type":1150,"content":8486},[8487],{"type":31,"content":8488},[8489],{"text":8490,"type":945},"The incredible open rate of 98% for SMS; compare that to email, which is only 21.33%",{"type":1150,"content":8492},[8493],{"type":31,"content":8494},[8495,8497,8503],{"text":8496,"type":945},"The fact that ",{"text":8498,"type":945,"marks":8499},"people check their phones around 50 times a day",[8500],{"type":965,"attrs":8501},{"href":8502,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Fwww2.deloitte.com\u002Fcontent\u002Fdam\u002FDeloitte\u002Fglobal\u002FDocuments\u002FTechnology-Media-Telecommunications\u002Fgx-tmt-global-mobile-consumer-trends-survey-2017.pdf",{"text":8504,"type":945},", meaning they’re much more likely to see an SMS than many other marketing messages",{"type":1150,"content":8506},[8507],{"type":31,"content":8508},[8509],{"text":8510,"type":945},"The $2.9 billion that was spent via mobile phones during the 2019 Black Friday sales, representing 39% of all sales",{"type":1150,"content":8512},[8513],{"type":31,"content":8514},[8515,8517,8523],{"text":8516,"type":945},"The reality that ",{"text":8518,"type":945,"marks":8519},"people read SMS within approximately 90 seconds",[8520],{"type":965,"attrs":8521},{"href":8522,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Fblog.hubspot.com\u002Fblog\u002Ftabid\u002F6307\u002Fbid\u002F24082\u002F9-Amazing-Mobile-Marketing-Statistics-Every-Marketer-Should-Know.aspx",{"text":8524,"type":945},", while emails aren’t opened for around 90 minutes",{"type":1150,"content":8526},[8527],{"type":31,"content":8528},[8529,8531],{"text":8530,"type":945},"The stat that ",{"text":8532,"type":945,"marks":8533},"57% of total web traffic is now from mobile phones",[8534],{"type":965,"attrs":8535},{"href":8536,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Fwww.adobe.com\u002Fspecial\u002Fretail-shopping-insights\u002F",{"type":31,"content":8538},[8539],{"text":8540,"type":945},"SMS also strengthens customer engagement, builds brand loyalty, and fosters customer satisfaction.",{"type":939,"attrs":8542,"content":8543},{"level":941},[8544],{"text":8545,"type":945,"marks":8546},"2. Highlight how SMS tracks campaign success",[8547],{"type":952},{"type":31,"content":8549},[8550,8552,8558],{"text":8551,"type":945},"Clients love to track the results of their investments. Fortunately, SMS marketing is incredibly effective for tracking a campaign’s success rate and easy to set up. Our ",{"text":8553,"type":945,"marks":8554},"Tracked Link",[8555],{"type":965,"attrs":8556},{"href":6135,"uuid":6136,"anchor":869,"target":776,"linktype":18,"story":8557},{"name":6138,"id":6139,"uuid":6136,"slug":6140,"url":6141,"full_slug":6141,"_stopResolving":303},{"text":8559,"type":945}," feature can be used to create and send trackable links without a third-party service.",{"type":31,"content":8561},[8562],{"text":8563,"type":945},"Data from tracked links will tempt any numbers-focused client. A tracked link can be used to monitor simple metrics like your click-through rate (a good indicator of message effectiveness and engagement), as well as more complex metrics. 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That changes what good infrastructure looks like.",[9429],{"type":948,"attrs":9430},{"color":950},{"type":31,"attrs":9432,"content":9433},{"textAlign":869},[9434],{"text":9435,"type":945,"marks":9436},"If you are asking what is an enterprise SMS gateway, the useful answer is this: it is the messaging infrastructure that allows a large business to send and receive SMS at scale, while meeting the operational, security, and compliance requirements that come with enterprise use.",[9437],{"type":948,"attrs":9438},{"color":950},{"type":31,"attrs":9440,"content":9441},{"textAlign":869},[9442,9447,9455],{"text":9443,"type":945,"marks":9444},"That includes message throughput, delivery reliability, data handling, sender management, integration flexibility, and support for regulated environments. A provider such as Kudosity’s ",[9445],{"type":948,"attrs":9446},{"color":950},{"text":9448,"type":945,"marks":9449},"SMS gateway",[9450,9453],{"type":965,"attrs":9451},{"href":5707,"uuid":69,"anchor":869,"target":776,"linktype":18,"story":9452},{"name":71,"id":5709,"uuid":69,"slug":5710,"url":70,"full_slug":70,"_stopResolving":303},{"type":948,"attrs":9454},{"color":950},{"text":9456,"type":945,"marks":9457}," sits at that infrastructure layer, helping businesses connect their systems to carrier networks in a way that can support real operational demand.",[9458],{"type":948,"attrs":9459},{"color":950},{"type":31,"attrs":9461},{"textAlign":869},{"type":939,"attrs":9463,"content":9464},{"level":941,"textAlign":869},[9465],{"text":9466,"type":945,"marks":9467},"What is an enterprise SMS gateway?",[9468,9470],{"type":948,"attrs":9469},{"color":950},{"type":952},{"type":31,"attrs":9472,"content":9473},{"textAlign":869},[9474],{"text":9475,"type":945,"marks":9476},"At a basic level, an SMS gateway connects software applications to mobile networks so messages can be sent and received.",[9477],{"type":948,"attrs":9478},{"color":950},{"type":31,"attrs":9480,"content":9481},{"textAlign":869},[9482],{"text":9483,"type":945,"marks":9484},"At enterprise level, that is only part of the job.",[9485],{"type":948,"attrs":9486},{"color":950},{"type":31,"attrs":9488,"content":9489},{"textAlign":869},[9490],{"text":9491,"type":945,"marks":9492},"A proper enterprise gateway also needs to support high-volume sending, predictable delivery, secure access controls, multi-region sender management, and integration into existing systems without creating fragile workarounds. It should be able to support both day-to-day messaging demand and sudden spikes in traffic, because enterprise workloads are rarely flat.",[9493],{"type":948,"attrs":9494},{"color":950},{"type":31,"attrs":9496,"content":9497},{"textAlign":869},[9498],{"text":9499,"type":945,"marks":9500},"That is why the question is not only what is an enterprise SMS gateway, but what makes one suitable for business-critical communication.",[9501],{"type":948,"attrs":9502},{"color":950},{"type":31,"attrs":9504,"content":9505},{"textAlign":869},[9506],{"text":9507,"type":945,"marks":9508},"In practice, enterprise-grade infrastructure usually includes:",[9509],{"type":948,"attrs":9510},{"color":950},{"type":1147,"content":9512},[9513,9523,9533,9543,9553,9563],{"type":1150,"content":9514},[9515],{"type":31,"attrs":9516,"content":9517},{"textAlign":869},[9518],{"text":9519,"type":945,"marks":9520},"High-throughput message handling",[9521],{"type":948,"attrs":9522},{"color":950},{"type":1150,"content":9524},[9525],{"type":31,"attrs":9526,"content":9527},{"textAlign":869},[9528],{"text":9529,"type":945,"marks":9530},"Direct carrier routing rather than indirect or grey routes",[9531],{"type":948,"attrs":9532},{"color":950},{"type":1150,"content":9534},[9535],{"type":31,"attrs":9536,"content":9537},{"textAlign":869},[9538],{"text":9539,"type":945,"marks":9540},"Redundancy and uptime protections",[9541],{"type":948,"attrs":9542},{"color":950},{"type":1150,"content":9544},[9545],{"type":31,"attrs":9546,"content":9547},{"textAlign":869},[9548],{"text":9549,"type":945,"marks":9550},"Stronger security controls and auditability",[9551],{"type":948,"attrs":9552},{"color":950},{"type":1150,"content":9554},[9555],{"type":31,"attrs":9556,"content":9557},{"textAlign":869},[9558],{"text":9559,"type":945,"marks":9560},"Support for multiple sender identities and number types",[9561],{"type":948,"attrs":9562},{"color":950},{"type":1150,"content":9564},[9565],{"type":31,"attrs":9566,"content":9567},{"textAlign":869},[9568],{"text":9569,"type":945,"marks":9570},"Integration paths that fit complex internal systems",[9571],{"type":948,"attrs":9572},{"color":950},{"type":31,"attrs":9574,"content":9575},{"textAlign":869},[9576],{"text":9577,"type":945,"marks":9578},"These requirements matter more when messaging is tied to customer communication, service delivery, alerts, authentication, or regulated workflows.",[9579],{"type":948,"attrs":9580},{"color":950},{"type":31,"attrs":9582},{"textAlign":869},{"type":939,"attrs":9584,"content":9585},{"level":941,"textAlign":869},[9586],{"text":9587,"type":945,"marks":9588},"How does enterprise SMS work in practice?",[9589,9591],{"type":948,"attrs":9590},{"color":950},{"type":952},{"type":31,"attrs":9593,"content":9594},{"textAlign":869},[9595],{"text":9596,"type":945},"If you are trying to understand how does enterprise SMS work, it helps to look at the workflow rather than just the technology.",{"type":31,"attrs":9598,"content":9599},{"textAlign":869},[9600],{"text":9601,"type":945},"A business system triggers a message based on an event. That event might be a customer action, an internal workflow, an authentication step, a billing update, or a service alert. The request is passed to the messaging platform, which routes the message through the gateway and out to the relevant carrier network. Status updates, replies, and delivery outcomes can then be returned to the business system for tracking or follow-up.",{"type":31,"attrs":9603,"content":9604},{"textAlign":869},[9605],{"text":9606,"type":945},"That sounds simple on paper. At enterprise scale, though, several additional layers matter:",{"type":1147,"content":9608},[9609,9616,9623,9630,9637],{"type":1150,"content":9610},[9611],{"type":31,"attrs":9612,"content":9613},{"textAlign":869},[9614],{"text":9615,"type":945},"The system may need to prioritise urgent messages over lower-value traffic.",{"type":1150,"content":9617},[9618],{"type":31,"attrs":9619,"content":9620},{"textAlign":869},[9621],{"text":9622,"type":945},"Different business units may use different sender identities.",{"type":1150,"content":9624},[9625],{"type":31,"attrs":9626,"content":9627},{"textAlign":869},[9628],{"text":9629,"type":945},"Message rules may vary by country or industry.",{"type":1150,"content":9631},[9632],{"type":31,"attrs":9633,"content":9634},{"textAlign":869},[9635],{"text":9636,"type":945},"Data access may need to be restricted by role or team.",{"type":1150,"content":9638},[9639],{"type":31,"attrs":9640,"content":9641},{"textAlign":869},[9642],{"text":9643,"type":945},"Delivery logic may need to connect back into multiple internal platforms.",{"type":31,"attrs":9645,"content":9646},{"textAlign":869},[9647],{"text":9648,"type":945},"This is why enterprise text messaging is usually embedded into a broader operating model rather than treated as a standalone channel.",{"type":31,"attrs":9650,"content":9651},{"textAlign":869},[9652,9654,9658],{"text":9653,"type":945},"For some organisations, a ",{"text":334,"type":945,"marks":9655},[9656],{"type":965,"attrs":9657},{"href":2233,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":9659,"type":945}," is the most practical way to connect messaging into applications and workflows. For others, especially where throughput needs are higher, direct gateway access may also be part of the design. The right setup depends on send volume, internal architecture, and how much delivery control the business needs.",{"type":31,"attrs":9661},{"textAlign":869},{"type":939,"attrs":9663,"content":9664},{"level":941,"textAlign":869},[9665],{"text":9666,"type":945,"marks":9667},"What makes an SMS gateway enterprise-grade?",[9668,9670],{"type":948,"attrs":9669},{"color":950},{"type":952},{"type":31,"attrs":9672,"content":9673},{"textAlign":869},[9674],{"text":9675,"type":945,"marks":9676},"Enterprise buyers usually need more than message sending and delivery receipts.",[9677],{"type":948,"attrs":9678},{"color":950},{"type":31,"attrs":9680,"content":9681},{"textAlign":869},[9682],{"text":9683,"type":945,"marks":9684},"They need infrastructure that holds up under operational pressure.",[9685],{"type":948,"attrs":9686},{"color":950},{"type":939,"attrs":9688,"content":9689},{"level":1100,"textAlign":869},[9690],{"text":9691,"type":945,"marks":9692},"Throughput and delivery control",[9693,9695],{"type":948,"attrs":9694},{"color":950},{"type":952},{"type":31,"attrs":9697,"content":9698},{"textAlign":869},[9699],{"text":9700,"type":945,"marks":9701},"Large organisations need to think about more than average volume. Peak demand matters just as much. A gateway should be able to handle spikes without creating delays, backlogs, or delivery failures.",[9702],{"type":948,"attrs":9703},{"color":950},{"type":31,"attrs":9705,"content":9706},{"textAlign":869},[9707],{"text":9708,"type":945,"marks":9709},"This becomes more important for time-sensitive use cases such as one-time passcodes, service alerts, outage notifications, and high-volume customer updates.",[9710],{"type":948,"attrs":9711},{"color":950},{"type":939,"attrs":9713,"content":9714},{"level":1100,"textAlign":869},[9715],{"text":9716,"type":945,"marks":9717},"Direct routing and infrastructure quality",[9718,9720],{"type":948,"attrs":9719},{"color":950},{"type":952},{"type":31,"attrs":9722,"content":9723},{"textAlign":869},[9724],{"text":9725,"type":945,"marks":9726},"Routing quality affects delivery performance. Providers with direct carrier relationships are generally in a stronger position to deliver consistently than providers relying on less transparent routing paths.",[9727],{"type":948,"attrs":9728},{"color":950},{"type":31,"attrs":9730,"content":9731},{"textAlign":869},[9732],{"text":9733,"type":945,"marks":9734},"That does not mean every use case needs the most complex setup. It does mean the infrastructure behind the platform should be taken seriously, especially when messaging affects customer trust or operational continuity.",[9735],{"type":948,"attrs":9736},{"color":950},{"type":939,"attrs":9738,"content":9739},{"level":1100,"textAlign":869},[9740],{"text":9741,"type":945,"marks":9742},"Redundancy and reliability",[9743,9745],{"type":948,"attrs":9744},{"color":950},{"type":952},{"type":31,"attrs":9747,"content":9748},{"textAlign":869},[9749],{"text":9750,"type":945,"marks":9751},"Enterprise messaging is often tied to essential business processes. If the messaging layer fails, the commercial or operational impact can be immediate.",[9752],{"type":948,"attrs":9753},{"color":950},{"type":31,"attrs":9755,"content":9756},{"textAlign":869},[9757],{"text":9758,"type":945,"marks":9759},"That is why uptime protections, failover design, and support processes matter. Buyers should not assume every provider handles resilience in the same way.",[9760],{"type":948,"attrs":9761},{"color":950},{"type":939,"attrs":9763,"content":9764},{"level":1100,"textAlign":869},[9765],{"text":9766,"type":945,"marks":9767},"Security and auditability",[9768,9770],{"type":948,"attrs":9769},{"color":950},{"type":952},{"type":31,"attrs":9772,"content":9773},{"textAlign":869},[9774],{"text":9775,"type":945,"marks":9776},"Enterprise systems need more than basic authentication. They usually require stronger role controls, data handling safeguards, and clear operational accountability.",[9777],{"type":948,"attrs":9778},{"color":950},{"type":31,"attrs":9780,"content":9781},{"textAlign":869},[9782,9787,9794],{"text":9783,"type":945,"marks":9784},"Reviewing a provider’s ",[9785],{"type":948,"attrs":9786},{"color":950},{"text":121,"type":945,"marks":9788},[9789,9792],{"type":965,"attrs":9790},{"href":1531,"uuid":120,"anchor":869,"target":776,"linktype":18,"story":9791},{"name":122,"id":1533,"uuid":120,"slug":121,"url":121,"full_slug":121,"_stopResolving":303},{"type":948,"attrs":9793},{"color":950},{"text":9795,"type":945,"marks":9796}," posture is an important step, particularly where customer data, regulated workflows, or internal security review processes are involved.",[9797],{"type":948,"attrs":9798},{"color":950},{"type":939,"attrs":9800,"content":9801},{"level":941,"textAlign":869},[9802],{"text":9803,"type":945,"marks":9804},"Security and SMS compliance enterprise teams should assess early",[9805,9807],{"type":948,"attrs":9806},{"color":950},{"type":952},{"type":31,"attrs":9809,"content":9810},{"textAlign":869},[9811],{"text":9812,"type":945,"marks":9813},"Security and compliance are often treated as procurement checkpoints. In practice, they should be evaluated much earlier.",[9814],{"type":948,"attrs":9815},{"color":950},{"type":31,"attrs":9817,"content":9818},{"textAlign":869},[9819],{"text":9820,"type":945,"marks":9821},"That is especially true for SMS compliance enterprise requirements, where messaging activity may need to align with sector rules, privacy obligations, regional regulations, and internal governance standards all at once.",[9822],{"type":948,"attrs":9823},{"color":950},{"type":31,"attrs":9825,"content":9826},{"textAlign":869},[9827],{"text":9828,"type":945,"marks":9829},"A few things matter here.",[9830],{"type":948,"attrs":9831},{"color":950},{"type":939,"attrs":9833,"content":9834},{"level":1100,"textAlign":869},[9835],{"text":9836,"type":945,"marks":9837},"Data handling and privacy",[9838,9840],{"type":948,"attrs":9839},{"color":950},{"type":952},{"type":31,"attrs":9842,"content":9843},{"textAlign":869},[9844],{"text":9845,"type":945,"marks":9846},"Businesses should understand where message data is stored, how it is protected, and who can access it. That matters even more when operations span multiple regions or regulated industries.",[9847],{"type":948,"attrs":9848},{"color":950},{"type":31,"attrs":9850,"content":9851},{"textAlign":869},[9852],{"text":9853,"type":945,"marks":9854},"Encryption in transit and at rest is part of the baseline. So are access controls, audit logs, and clear policies around retention and deletion.",[9855],{"type":948,"attrs":9856},{"color":950},{"type":939,"attrs":9858,"content":9859},{"level":1100,"textAlign":869},[9860],{"text":9861,"type":945,"marks":9862},"Consent and opt-out controls",[9863,9865],{"type":948,"attrs":9864},{"color":950},{"type":952},{"type":31,"attrs":9867,"content":9868},{"textAlign":869},[9869],{"text":9870,"type":945,"marks":9871},"Enterprise-scale messaging often spans marketing, operational, and service use cases. Consent handling needs to reflect that complexity. Opt-in and opt-out processes should be manageable across campaigns, regions, and teams without relying on manual patchwork.",[9872],{"type":948,"attrs":9873},{"color":950},{"type":939,"attrs":9875,"content":9876},{"level":1100,"textAlign":869},[9877],{"text":9878,"type":945,"marks":9879},"Carrier and sender compliance",[9880,9882],{"type":948,"attrs":9881},{"color":950},{"type":952},{"type":31,"attrs":9884,"content":9885},{"textAlign":869},[9886],{"text":9887,"type":945,"marks":9888},"Compliance is not only about privacy law. It also includes sender registration, traffic quality, and carrier expectations. At higher volumes, poor controls can lead to message filtering, blocked traffic, or reputational damage.",[9889],{"type":948,"attrs":9890},{"color":950},{"type":31,"attrs":9892,"content":9893},{"textAlign":869},[9894],{"text":9895,"type":945,"marks":9896},"For enterprise buyers, SMS compliance enterprise planning should include both legal and carrier considerations.",[9897],{"type":948,"attrs":9898},{"color":950},{"type":939,"attrs":9900,"content":9901},{"level":1100,"textAlign":869},[9902],{"text":9903,"type":945,"marks":9904},"Sender ID and number management at scale",[9905,9907],{"type":948,"attrs":9906},{"color":950},{"type":952},{"type":31,"attrs":9909,"content":9910},{"textAlign":869},[9911],{"text":9912,"type":945,"marks":9913},"Messaging identity gets more complicated as the business grows.",[9914],{"type":948,"attrs":9915},{"color":950},{"type":31,"attrs":9917,"content":9918},{"textAlign":869},[9919,9924,9931],{"text":9920,"type":945,"marks":9921},"A large organisation may need multiple sender IDs, dedicated numbers, local presence in different markets, or inbound capability tied to specific teams and workflows. That is where options such as ",[9922],{"type":948,"attrs":9923},{"color":950},{"text":8580,"type":945,"marks":9925},[9926,9929],{"type":965,"attrs":9927},{"href":4097,"uuid":87,"anchor":869,"target":776,"linktype":18,"story":9928},{"name":89,"id":4474,"uuid":87,"slug":4475,"url":88,"full_slug":88,"_stopResolving":303},{"type":948,"attrs":9930},{"color":950},{"text":9932,"type":945,"marks":9933}," become useful.",[9934],{"type":948,"attrs":9935},{"color":950},{"type":31,"attrs":9937,"content":9938},{"textAlign":869},[9939],{"text":9940,"type":945,"marks":9941},"The practical challenge is not just provisioning numbers. It is managing them properly across brands, use cases, regions, and internal owners.",[9942],{"type":948,"attrs":9943},{"color":950},{"type":31,"attrs":9945,"content":9946},{"textAlign":869},[9947,9952,9960],{"text":9948,"type":945,"marks":9949},"For some businesses, there is also a need to support multiple brands or client identities from the same environment. In those cases, capabilities such as ",[9950],{"type":948,"attrs":9951},{"color":950},{"text":9953,"type":945,"marks":9954},"whitelabel SMS",[9955,9958],{"type":965,"attrs":9956},{"href":6224,"uuid":6225,"anchor":869,"target":776,"linktype":18,"story":9957},{"name":6227,"id":6228,"uuid":6225,"slug":6229,"url":6230,"full_slug":6230,"_stopResolving":303},{"type":948,"attrs":9959},{"color":950},{"text":9961,"type":945,"marks":9962}," may be relevant.",[9963],{"type":948,"attrs":9964},{"color":950},{"type":31,"attrs":9966,"content":9967},{"textAlign":869},[9968],{"text":9969,"type":945,"marks":9970},"The more fragmented the sender environment becomes, the more important it is to have infrastructure that can support that complexity without making governance harder.",[9971],{"type":948,"attrs":9972},{"color":950},{"type":939,"attrs":9974,"content":9975},{"level":1100,"textAlign":869},[9976],{"text":9977,"type":945,"marks":9978},"Integration matters more than feature lists",[9979,9981],{"type":948,"attrs":9980},{"color":950},{"type":952},{"type":31,"attrs":9983,"content":9984},{"textAlign":869},[9985],{"text":9986,"type":945,"marks":9987},"Most enterprise buyers do not want another standalone tool. They want messaging to fit into the systems they already run.",[9988],{"type":948,"attrs":9989},{"color":950},{"type":31,"attrs":9991,"content":9992},{"textAlign":869},[9993,9998,10005],{"text":9994,"type":945,"marks":9995},"That usually means connecting the gateway into CRM platforms, operational tools, service workflows, internal applications, or customer engagement platforms. A well-designed ",[9996],{"type":948,"attrs":9997},{"color":950},{"text":334,"type":945,"marks":9999},[10000,10003],{"type":965,"attrs":10001},{"href":2233,"uuid":75,"anchor":869,"target":776,"linktype":18,"story":10002},{"name":334,"id":3006,"uuid":75,"slug":3007,"url":76,"full_slug":76,"_stopResolving":303},{"type":948,"attrs":10004},{"color":950},{"text":10006,"type":945,"marks":10007}," is often central to this, because it allows developers to build messaging into the workflow itself rather than forcing teams into a separate interface.",[10008],{"type":948,"attrs":10009},{"color":950},{"type":31,"attrs":10011,"content":10012},{"textAlign":869},[10013,10018,10025],{"text":10014,"type":945,"marks":10015},"In some cases, pre-built ",[10016],{"type":948,"attrs":10017},{"color":950},{"text":3541,"type":945,"marks":10019},[10020,10023],{"type":965,"attrs":10021},{"href":3538,"uuid":81,"anchor":869,"target":776,"linktype":18,"story":10022},{"name":83,"id":3540,"uuid":81,"slug":3541,"url":82,"full_slug":82,"_stopResolving":303},{"type":948,"attrs":10024},{"color":950},{"text":10026,"type":945,"marks":10027}," can reduce rollout effort and simplify adoption. In others, webhook support and custom development paths matter more because the workflow is more specialised.",[10028],{"type":948,"attrs":10029},{"color":950},{"type":31,"attrs":10031,"content":10032},{"textAlign":869},[10033,10038,10046],{"text":10034,"type":945,"marks":10035},"For businesses handling large inbound volumes or needing automation around replies, tools like ",[10036],{"type":948,"attrs":10037},{"color":950},{"text":10039,"type":945,"marks":10040},"conversational AI",[10041,10044],{"type":965,"attrs":10042},{"href":3453,"uuid":63,"anchor":869,"target":776,"linktype":18,"story":10043},{"name":65,"id":3455,"uuid":63,"slug":3456,"url":64,"full_slug":64,"_stopResolving":303},{"type":948,"attrs":10045},{"color":950},{"text":10047,"type":945,"marks":10048}," may also become part of the design. That is particularly relevant when inbound messages need to be triaged, routed, or resolved at scale.",[10049],{"type":948,"attrs":10050},{"color":950},{"type":939,"attrs":10052,"content":10053},{"level":941,"textAlign":869},[10054],{"text":10055,"type":945,"marks":10056},"What large organisations should ask before choosing a provider",[10057],{"type":952},{"type":31,"attrs":10059,"content":10060},{"textAlign":869},[10061],{"text":10062,"type":945},"A feature list will only tell you so much. Enterprise buyers usually need a more structured evaluation.",{"type":31,"attrs":10064,"content":10065},{"textAlign":869},[10066],{"text":10067,"type":945},"A better set of questions includes:",{"type":1147,"content":10069},[10070,10077,10084,10091,10098,10105,10112],{"type":1150,"content":10071},[10072],{"type":31,"attrs":10073,"content":10074},{"textAlign":869},[10075],{"text":10076,"type":945},"Can the platform handle our peak send volume, not just our average volume?",{"type":1150,"content":10078},[10079],{"type":31,"attrs":10080,"content":10081},{"textAlign":869},[10082],{"text":10083,"type":945},"How transparent is the provider about routing and delivery infrastructure?",{"type":1150,"content":10085},[10086],{"type":31,"attrs":10087,"content":10088},{"textAlign":869},[10089],{"text":10090,"type":945},"What security controls, certifications, and review materials are available?",{"type":1150,"content":10092},[10093],{"type":31,"attrs":10094,"content":10095},{"textAlign":869},[10096],{"text":10097,"type":945},"How are sender IDs, numbers, and regional requirements managed?",{"type":1150,"content":10099},[10100],{"type":31,"attrs":10101,"content":10102},{"textAlign":869},[10103],{"text":10104,"type":945},"What happens when our use case gets more complex six months from now?",{"type":1150,"content":10106},[10107],{"type":31,"attrs":10108,"content":10109},{"textAlign":869},[10110],{"text":10111,"type":945},"How responsive is support when implementation or delivery issues arise?",{"type":1150,"content":10113},[10114],{"type":31,"attrs":10115,"content":10116},{"textAlign":869},[10117],{"text":10118,"type":945},"Can the platform integrate into the systems we already rely on?",{"type":31,"attrs":10120,"content":10121},{"textAlign":869},[10122],{"text":10123,"type":945},"These questions usually reveal more than generic positioning language.",{"type":939,"attrs":10125,"content":10126},{"level":941,"textAlign":869},[10127],{"text":10128,"type":945,"marks":10129},"Why enterprise text messaging needs a longer-term view",[10130],{"type":952},{"type":31,"attrs":10132,"content":10133},{"textAlign":869},[10134],{"text":10135,"type":945},"The first use case is rarely the last one.",{"type":31,"attrs":10137,"content":10138},{"textAlign":869},[10139],{"text":10140,"type":945},"A business might begin with alerts, reminders, or notifications, then later expand into two-way service workflows, richer content, inbound automation, or multi-region messaging. That is why enterprise buyers should assess not just current fit, but whether the platform can support the next stage without forcing a rebuild.",{"type":31,"attrs":10142,"content":10143},{"textAlign":869},[10144],{"text":10145,"type":945},"That longer-term view is often where enterprise text messaging projects succeed or stall. A platform that looks fine for a narrow use case can become limiting once more teams, regions, or compliance obligations are introduced.",{"type":939,"attrs":10147,"content":10148},{"level":941,"textAlign":869},[10149],{"text":10150,"type":945,"marks":10151},"Why Kudosity is a strong fit for enterprise messaging",[10152,10154],{"type":948,"attrs":10153},{"color":950},{"type":952},{"type":31,"attrs":10156,"content":10157},{"textAlign":869},[10158,10162,10169],{"text":2951,"type":945,"marks":10159},[10160],{"type":948,"attrs":10161},{"color":950},{"text":9448,"type":945,"marks":10163},[10164,10166,10168],{"type":965,"attrs":10165},{"href":5707,"uuid":869,"anchor":869,"target":869,"linktype":45},{"type":948,"attrs":10167},{"color":2061},{"type":2063},{"text":10170,"type":945,"marks":10171}," is designed for businesses that need messaging to operate as part of a broader system, not as a disconnected channel.",[10172],{"type":948,"attrs":10173},{"color":950},{"type":31,"attrs":10175,"content":10176},{"textAlign":869},[10177,10182,10189],{"text":10178,"type":945,"marks":10179},"It supports integration through the ",[10180],{"type":948,"attrs":10181},{"color":950},{"text":334,"type":945,"marks":10183},[10184,10186,10188],{"type":965,"attrs":10185},{"href":2233,"uuid":869,"anchor":869,"target":869,"linktype":45},{"type":948,"attrs":10187},{"color":2061},{"type":2063},{"text":10190,"type":945,"marks":10191},", giving teams a practical way to connect messaging into applications and workflows. It also sits alongside broader infrastructure, security, and number management capabilities that matter more at enterprise scale.",[10192],{"type":948,"attrs":10193},{"color":950},{"type":31,"attrs":10195,"content":10196},{"textAlign":869},[10197,10202,10209,10214,10221,10226,10233],{"text":10198,"type":945,"marks":10199},"For businesses reviewing internal risk and governance requirements, Kudosity’s ",[10200],{"type":948,"attrs":10201},{"color":950},{"text":121,"type":945,"marks":10203},[10204,10206,10208],{"type":965,"attrs":10205},{"href":1531,"uuid":869,"anchor":869,"target":869,"linktype":45},{"type":948,"attrs":10207},{"color":2061},{"type":2063},{"text":10210,"type":945,"marks":10211}," resources provide a clearer view of platform controls and data handling. For organisations working across multiple systems, ",[10212],{"type":948,"attrs":10213},{"color":950},{"text":3541,"type":945,"marks":10215},[10216,10218,10220],{"type":965,"attrs":10217},{"href":3538,"uuid":869,"anchor":869,"target":869,"linktype":45},{"type":948,"attrs":10219},{"color":2061},{"type":2063},{"text":10222,"type":945,"marks":10223}," can help reduce implementation effort. Where inbound messaging or automated response handling is part of the roadmap, ",[10224],{"type":948,"attrs":10225},{"color":950},{"text":10039,"type":945,"marks":10227},[10228,10230,10232],{"type":965,"attrs":10229},{"href":3453,"uuid":869,"anchor":869,"target":869,"linktype":45},{"type":948,"attrs":10231},{"color":2061},{"type":2063},{"text":10234,"type":945,"marks":10235}," can also support more scalable workflows.",[10236],{"type":948,"attrs":10237},{"color":950},{"type":31,"attrs":10239,"content":10240},{"textAlign":869},[10241,10246,10254,10259],{"text":10242,"type":945,"marks":10243},"For more complex enterprise requirements, it is usually worth speaking directly with a specialist rather than trying to infer fit from product pages alone. You can ",[10244],{"type":948,"attrs":10245},{"color":950},{"text":10247,"type":945,"marks":10248},"talk to an expert",[10249,10251,10253],{"type":965,"attrs":10250},{"href":4840,"uuid":869,"anchor":869,"target":869,"linktype":45},{"type":948,"attrs":10252},{"color":2061},{"type":2063},{"text":10255,"type":945,"marks":10256}," to work through architecture, security, sender management, and implementation needs in more detail.",[10257],{"type":948,"attrs":10258},{"color":950},{"type":3198},{"type":31,"attrs":10261},{"textAlign":869},{"type":1028,"attrs":10263},{"id":10264,"body":10265},"b0c33c37-f221-43cc-b4a3-5ee71b1adf02",[10266],{"_uid":10267,"items":10268,"style":2700,"title":10373,"buttons":10378,"spacing":2708,"component":2709,"description":10379},"i-e1737185-d4af-4937-8df1-f83c1850180d",[10269,10278,10288,10298,10308,10318,10348],{"_uid":10270,"title":9466,"marker":17,"content":10271,"component":2632},"i-db6b1dae-a8ac-46ae-8b52-7c9e0064ba45",{"type":28,"content":10272},[10273],{"type":31,"attrs":10274,"content":10275},{"textAlign":869},[10276],{"text":10277,"type":945},"An enterprise SMS gateway is messaging infrastructure designed for large-scale business use. It supports higher throughput, stronger security controls, more complex integrations, and tighter compliance requirements than basic SMS tools.",{"_uid":10279,"title":10280,"marker":17,"content":10281,"component":2632},"i-9cc09adc-1eb9-4e0b-b4a9-806a9260d9a0","How does enterprise SMS work?",{"type":28,"content":10282},[10283],{"type":31,"attrs":10284,"content":10285},{"textAlign":869},[10286],{"text":10287,"type":945},"Enterprise SMS usually works by connecting business systems to a messaging platform through APIs or gateway access. Messages are triggered by events, routed through the gateway to carrier networks, and then tracked through delivery and reply workflows.",{"_uid":10289,"title":10290,"marker":17,"content":10291,"component":2632},"i-3986a58c-84e8-4a5a-9039-212706941107","What should I look for in enterprise text messaging infrastructure?",{"type":28,"content":10292},[10293],{"type":31,"attrs":10294,"content":10295},{"textAlign":869},[10296],{"text":10297,"type":945},"Look at throughput, routing transparency, security controls, compliance support, sender management, and how easily the platform integrates into existing systems. Those factors usually matter more than surface-level feature lists.",{"_uid":10299,"title":10300,"marker":17,"content":10301,"component":2632},"i-70cbd5c6-c237-4e4f-b843-74431bfbf24c","Why is SMS compliance enterprise planning important?",{"type":28,"content":10302},[10303],{"type":31,"attrs":10304,"content":10305},{"textAlign":869},[10306],{"text":10307,"type":945},"Because enterprise messaging often spans multiple teams, markets, and regulatory environments. Compliance needs to cover consent, privacy, sender requirements, traffic quality, and record-keeping, not just basic unsubscribe handling.",{"_uid":10309,"title":10310,"marker":17,"content":10311,"component":2632},"i-7c9ac564-00a4-47e2-bca0-d5bddbf0afb0","Can an enterprise SMS gateway integrate with our existing systems?",{"type":28,"content":10312},[10313],{"type":31,"attrs":10314,"content":10315},{"textAlign":869},[10316],{"text":10317,"type":945},"Yes, in most cases. A strong provider should support integration through APIs, webhooks, and in some cases pre-built connectors, so messaging can sit inside existing workflows rather than operate separately.",{"_uid":10319,"title":10320,"marker":17,"content":10321,"component":2632},"i-1c65cb2b-3bc9-478b-bb70-0942eea5bda2","When do virtual mobile numbers matter?",{"type":28,"content":10322},[10323,10344],{"type":31,"attrs":10324,"content":10325},{"textAlign":869},[10326,10331,10339],{"text":10327,"type":945,"marks":10328},"They matter when the business needs local presence, inbound messaging capability, or more structured number management across teams or regions. ",[10329],{"type":948,"attrs":10330},{"color":950},{"text":10332,"type":945,"marks":10333},"Virtual mobile numbers",[10334,10336,10338],{"type":965,"attrs":10335},{"href":4097,"uuid":869,"anchor":869,"target":869,"linktype":45},{"type":948,"attrs":10337},{"color":2061},{"type":2063},{"text":10340,"type":945,"marks":10341}," are often part of enterprise sender strategy.",[10342],{"type":948,"attrs":10343},{"color":950},{"type":31,"attrs":10345,"content":10346},{"textAlign":869},[10347],{"type":3198},{"_uid":10349,"title":10350,"marker":17,"content":10351,"component":2632},"i-f85a825b-dc31-49f8-be4b-e7d6a938058e","When should we talk to a provider directly?",{"type":28,"content":10352},[10353],{"type":31,"attrs":10354,"content":10355},{"textAlign":869},[10356,10361,10368],{"text":10357,"type":945,"marks":10358},"Usually once your use case involves multiple regions, regulated data, higher send volume, or more than one internal system. At that point, a direct conversation is often more useful than a general feature comparison. You can ",[10359],{"type":948,"attrs":10360},{"color":950},{"text":10247,"type":945,"marks":10362},[10363,10365,10367],{"type":965,"attrs":10364},{"href":4840,"uuid":869,"anchor":869,"target":869,"linktype":45},{"type":948,"attrs":10366},{"color":2061},{"type":2063},{"text":10369,"type":945,"marks":10370}," to assess fit properly.",[10371],{"type":948,"attrs":10372},{"color":950},{"type":28,"content":10374},[10375],{"type":31,"content":10376},[10377],{"text":2706,"type":945},[],{"type":28,"content":10380},[10381],{"type":31},{"id":17,"url":17,"linktype":18,"fieldtype":19,"cached_url":17},[52,3905],{"id":9400,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":9401,"copyright":17,"fieldtype":35,"meta_data":10385,"is_external_url":37},{},[],"enterprise-sms-gateway","resources\u002Farticles\u002Fenterprise-sms-gateway",140,[],"d4391b41-1bc9-4fbc-811d-8a88e95130ac","2026-04-21T03:44:54.328Z",[],{"name":10395,"created_at":10396,"published_at":10397,"updated_at":10398,"id":10399,"uuid":10400,"content":10401,"slug":10936,"full_slug":10937,"sort_by_date":869,"position":10938,"tag_list":10939,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":10940,"first_published_at":10941,"release_id":869,"lang":875,"path":869,"alternates":10942,"default_full_slug":869,"translated_slugs":869},"What is a REST API?","2026-04-20T13:38:49.707Z","2026-10-08T05:36:24.655Z","2026-10-08T05:36:24.670Z",167947180954986,"9c3dd9f8-e900-4d4c-92da-ebc89a60d52f",{"seo":10402,"_uid":919,"date":2132,"tags":10404,"gated":929,"image":10406,"footer":10410,"content":10411,"category":334,"duration":2103,"hide_toc":37,"redirect":10931,"component":2105,"categories":10932,"hide_related":37,"image_mobile":10933,"last_updated":2132,"related_pages":10935},{"_uid":916,"title":10395,"plugin":917,"og_image":17,"og_title":17,"description":10403,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"What is a REST API? Learn how REST APIs work, key components, and real-world business uses in this clear, non-technical guide.",{"value":10405,"plugin":928},[52,9397,334,2138,2139],{"id":10407,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":10408,"copyright":17,"fieldtype":35,"meta_data":10409,"is_external_url":37},168552276258580,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F970x615\u002F37db1fc2e8\u002Fwhat-is-rest-api_.svg",{},[],{"type":28,"content":10412},[10413,10421,10426,10431,10436,10448,10450,10455,10460,10465,10470,10475,10480,10485,10490,10497,10502,10509,10514,10544,10549,10556,10561,10568,10573,10580,10585,10590,10597,10602,10609,10614,10621,10626,10633,10638,10645,10650,10657,10662,10664,10671,10676,10681,10686,10691,10698,10703,10715,10733,10738,10775,10787,10796,10801,10806,10811,10816,10828,10830],{"type":939,"attrs":10414,"content":10415},{"level":941,"textAlign":869},[10416],{"text":10395,"type":945,"marks":10417},[10418,10420],{"type":948,"attrs":10419},{"color":950},{"type":952},{"type":31,"attrs":10422,"content":10423},{"textAlign":869},[10424],{"text":10425,"type":945},"If you have ever wondered what is a REST API, the simplest answer is this: it is a way for two systems to exchange information in a predictable format.",{"type":31,"attrs":10427,"content":10428},{"textAlign":869},[10429],{"text":10430,"type":945},"That might sound technical, but the business outcome is straightforward. A REST API lets one platform send a request to another and get a usable response back. That is what allows tools across your stack to work together without relying on manual steps or disconnected workflows.",{"type":31,"attrs":10432,"content":10433},{"textAlign":869},[10434],{"text":10435,"type":945},"For example, a CRM might trigger a message when a lead reaches a certain stage. An ecommerce platform might send a delivery update after an order status changes. A booking system might push an appointment reminder automatically. In each case, the API acts as the connection point between systems.",{"type":31,"attrs":10437,"content":10438},{"textAlign":869},[10439,10441,10446],{"text":10440,"type":945},"For businesses using messaging as part of their customer experience, this becomes especially useful. Kudosity’s ",{"text":334,"type":945,"marks":10442},[10443],{"type":965,"attrs":10444},{"href":2233,"uuid":75,"anchor":869,"target":776,"linktype":18,"story":10445},{"name":334,"id":3006,"uuid":75,"slug":3007,"url":76,"full_slug":76,"_stopResolving":303},{"text":10447,"type":945}," gives teams a direct way to connect messaging into the systems they already use, rather than building communication processes around manual exports, spreadsheets, or one-off sends.",{"type":31,"attrs":10449},{"textAlign":869},{"type":939,"attrs":10451,"content":10452},{"level":1100,"textAlign":869},[10453],{"text":10454,"type":945},"REST API explained in practical terms",{"type":31,"attrs":10456,"content":10457},{"textAlign":869},[10458],{"text":10459,"type":945},"A lot of technical content makes APIs sound more abstract than they need to be. A more useful REST API explained approach is to focus on what actually happens.",{"type":31,"attrs":10461,"content":10462},{"textAlign":869},[10463],{"text":10464,"type":945},"One system sends a request. Another system receives it, processes it, and returns a response.",{"type":31,"attrs":10466,"content":10467},{"textAlign":869},[10468],{"text":10469,"type":945},"That request might be asking for data, submitting new information, updating a record, or triggering an action. The response confirms the result or returns the data requested.",{"type":31,"attrs":10471,"content":10472},{"textAlign":869},[10473],{"text":10474,"type":945},"A restaurant analogy is common here because it works well enough. The customer places an order, the waiter carries it to the kitchen, the kitchen prepares the result, and the waiter brings it back. In API terms, the client sends the request, the server handles it, and the API defines how the exchange happens.",{"type":31,"attrs":10476,"content":10477},{"textAlign":869},[10478],{"text":10479,"type":945},"What matters in a business setting is not the analogy. It is the reliability of the pattern. REST APIs use widely understood rules, so developers can connect systems without having to invent a new communication method every time.",{"type":939,"attrs":10481,"content":10482},{"level":1100,"textAlign":869},[10483],{"text":10484,"type":945},"How does a REST API work?",{"type":31,"attrs":10486,"content":10487},{"textAlign":869},[10488],{"text":10489,"type":945},"If you are asking how does a REST API work, it helps to break the interaction into a few simple parts.",{"type":31,"attrs":10491,"content":10492},{"textAlign":869},[10493],{"text":10494,"type":945,"marks":10495},"1. A request is sent",[10496],{"type":952},{"type":31,"attrs":10498,"content":10499},{"textAlign":869},[10500],{"text":10501,"type":945},"A client sends a request to a specific URL, often called an endpoint. That endpoint represents a resource, such as contacts, orders, messages, or delivery reports.",{"type":31,"attrs":10503,"content":10504},{"textAlign":869},[10505],{"text":10506,"type":945,"marks":10507},"2. The request uses a method",[10508],{"type":952},{"type":31,"attrs":10510,"content":10511},{"textAlign":869},[10512],{"text":10513,"type":945},"The method tells the server what the client wants to do. Common HTTP methods include:",{"type":1147,"content":10515},[10516,10523,10530,10537],{"type":1150,"content":10517},[10518],{"type":31,"attrs":10519,"content":10520},{"textAlign":869},[10521],{"text":10522,"type":945},"GET to retrieve data",{"type":1150,"content":10524},[10525],{"type":31,"attrs":10526,"content":10527},{"textAlign":869},[10528],{"text":10529,"type":945},"POST to create something new",{"type":1150,"content":10531},[10532],{"type":31,"attrs":10533,"content":10534},{"textAlign":869},[10535],{"text":10536,"type":945},"PUT to update existing data",{"type":1150,"content":10538},[10539],{"type":31,"attrs":10540,"content":10541},{"textAlign":869},[10542],{"text":10543,"type":945},"DELETE to remove data",{"type":31,"attrs":10545,"content":10546},{"textAlign":869},[10547],{"text":10548,"type":945},"These methods are part of why REST is so widely adopted. The structure is familiar, consistent, and supported across modern development environments.",{"type":31,"attrs":10550,"content":10551},{"textAlign":869},[10552],{"text":10553,"type":945,"marks":10554},"3. Data is included where needed",[10555],{"type":952},{"type":31,"attrs":10557,"content":10558},{"textAlign":869},[10559],{"text":10560,"type":945},"Some requests include data in the body, usually in JSON format. That data might contain a phone number, message content, customer ID, or event trigger.",{"type":31,"attrs":10562,"content":10563},{"textAlign":869},[10564],{"text":10565,"type":945,"marks":10566},"4. Authentication is checked",[10567],{"type":952},{"type":31,"attrs":10569,"content":10570},{"textAlign":869},[10571],{"text":10572,"type":945},"Most APIs do not accept anonymous requests. They require an API key, token, or another form of authentication to confirm the request is authorised.",{"type":31,"attrs":10574,"content":10575},{"textAlign":869},[10576],{"text":10577,"type":945,"marks":10578},"5. A response is returned",[10579],{"type":952},{"type":31,"attrs":10581,"content":10582},{"textAlign":869},[10583],{"text":10584,"type":945},"The server processes the request and sends back a response. That response may include the data requested, a success message, or an error that explains what needs to be fixed.",{"type":31,"attrs":10586,"content":10587},{"textAlign":869},[10588],{"text":10589,"type":945},"That is the basic request-response model behind modern APIs. It is also the reason APIs are so useful for automation. Once the connection is in place, systems can keep communicating in the background without someone needing to step in each time.",{"type":939,"attrs":10591,"content":10592},{"level":1100,"textAlign":869},[10593],{"text":10594,"type":945,"marks":10595},"The key parts of a REST API",[10596],{"type":952},{"type":31,"attrs":10598,"content":10599},{"textAlign":869},[10600],{"text":10601,"type":945},"To make rest api explained in a way that is actually useful, it helps to understand the building blocks behind each interaction.",{"type":31,"attrs":10603,"content":10604},{"textAlign":869},[10605],{"text":10606,"type":945,"marks":10607},"Endpoint",[10608],{"type":952},{"type":31,"attrs":10610,"content":10611},{"textAlign":869},[10612],{"text":10613,"type":945},"An endpoint is the location a request is sent to. It usually represents a specific resource or function, such as sending a message or retrieving account data.",{"type":31,"attrs":10615,"content":10616},{"textAlign":869},[10617],{"text":10618,"type":945,"marks":10619},"HTTP methods",[10620],{"type":952},{"type":31,"attrs":10622,"content":10623},{"textAlign":869},[10624],{"text":10625,"type":945},"These methods define the action being performed. They tell the server whether the client wants to retrieve, create, update, or delete information.",{"type":31,"attrs":10627,"content":10628},{"textAlign":869},[10629],{"text":10630,"type":945,"marks":10631},"Request and response",[10632],{"type":952},{"type":31,"attrs":10634,"content":10635},{"textAlign":869},[10636],{"text":10637,"type":945},"The request contains the instruction. The response contains the outcome. Good API design makes both easy to understand and handle.",{"type":31,"attrs":10639,"content":10640},{"textAlign":869},[10641],{"text":10642,"type":945,"marks":10643},"Authentication",[10644],{"type":952},{"type":31,"attrs":10646,"content":10647},{"textAlign":869},[10648],{"text":10649,"type":945},"Authentication confirms that the request is coming from an approved source. This is especially important when sensitive customer or operational data is involved.",{"type":31,"attrs":10651,"content":10652},{"textAlign":869},[10653],{"text":10654,"type":945,"marks":10655},"JSON",[10656],{"type":952},{"type":31,"attrs":10658,"content":10659},{"textAlign":869},[10660],{"text":10661,"type":945},"Most REST APIs use JSON to structure data. It is lightweight, readable, and supported by virtually every modern programming language.",{"type":31,"attrs":10663},{"textAlign":869},{"type":939,"attrs":10665,"content":10666},{"level":1100,"textAlign":869},[10667],{"text":10668,"type":945,"marks":10669},"REST vs other API approaches",[10670],{"type":952},{"type":31,"attrs":10672,"content":10673},{"textAlign":869},[10674],{"text":10675,"type":945},"REST is the most common API architecture, but it is not the only one.",{"type":31,"attrs":10677,"content":10678},{"textAlign":869},[10679],{"text":10680,"type":945},"SOAP is older and more rigid. It relies on XML and stricter messaging rules, which can make implementation slower and more complex.",{"type":31,"attrs":10682,"content":10683},{"textAlign":869},[10684],{"text":10685,"type":945},"GraphQL gives clients more control over the exact data they request. That can be useful in some environments, but it often introduces more setup complexity and requires a different way of thinking about queries.",{"type":31,"attrs":10687,"content":10688},{"textAlign":869},[10689],{"text":10690,"type":945},"REST remains the default choice in many business applications because it is easier to implement, easier to support, and easier for teams to work with over time. That matters when the goal is not just technical elegance, but dependable workflow automation.",{"type":939,"attrs":10692,"content":10693},{"level":1100,"textAlign":869},[10694],{"text":10695,"type":945,"marks":10696},"Common business uses for REST APIs",[10697],{"type":952},{"type":31,"attrs":10699,"content":10700},{"textAlign":869},[10701],{"text":10702,"type":945},"REST APIs are part of everyday business operations, even when users never see them directly.",{"type":31,"attrs":10704,"content":10705},{"textAlign":869},[10706,10708,10713],{"text":10707,"type":945},"One common use case is messaging. Businesses use APIs to trigger ",{"text":52,"type":945,"marks":10709},[10710],{"type":965,"attrs":10711},{"href":1914,"uuid":50,"anchor":869,"target":776,"linktype":18,"story":10712},{"name":52,"id":1916,"uuid":50,"slug":1917,"url":51,"full_slug":51,"_stopResolving":303},{"text":10714,"type":945}," notifications from their own systems, whether that means appointment reminders, delivery alerts, support updates, or account messages. Instead of logging into a platform and sending messages manually, the system sends them when a real event occurs.",{"type":31,"attrs":10716,"content":10717},{"textAlign":869},[10718,10720,10731],{"text":10719,"type":945},"At higher send volumes, APIs also support ",{"text":10721,"type":945,"marks":10722},"bulk SMS",[10723],{"type":965,"attrs":10724},{"href":979,"uuid":10725,"anchor":869,"target":776,"linktype":18,"story":10726},"881fb494-0111-44ed-8182-5cf16ec70d7a",{"name":10727,"id":10728,"uuid":10725,"slug":10729,"url":10730,"full_slug":10730,"_stopResolving":303},"Bulk SMS",15269153,"bulk-sms","products\u002Ffeatures\u002Fbulk-sms",{"text":10732,"type":945}," campaigns, where businesses need more control over timing, segmentation, and delivery. This becomes more important when communication volume increases or when messaging needs to sit inside broader campaign logic.",{"type":31,"attrs":10734,"content":10735},{"textAlign":869},[10736],{"text":10737,"type":945},"APIs are also used to:",{"type":1147,"content":10739},[10740,10747,10754,10761,10768],{"type":1150,"content":10741},[10742],{"type":31,"attrs":10743,"content":10744},{"textAlign":869},[10745],{"text":10746,"type":945},"sync customer data between platforms",{"type":1150,"content":10748},[10749],{"type":31,"attrs":10750,"content":10751},{"textAlign":869},[10752],{"text":10753,"type":945},"update order and inventory data across systems",{"type":1150,"content":10755},[10756],{"type":31,"attrs":10757,"content":10758},{"textAlign":869},[10759],{"text":10760,"type":945},"process payments securely",{"type":1150,"content":10762},[10763],{"type":31,"attrs":10764,"content":10765},{"textAlign":869},[10766],{"text":10767,"type":945},"connect CRMs with marketing tools",{"type":1150,"content":10769},[10770],{"type":31,"attrs":10771,"content":10772},{"textAlign":869},[10773],{"text":10774,"type":945},"automate internal workflows that would otherwise rely on email or manual handling",{"type":31,"attrs":10776,"content":10777},{"textAlign":869},[10778,10780,10785],{"text":10779,"type":945},"Many businesses do not need to build every connection from scratch. In some cases, pre-built ",{"text":3541,"type":945,"marks":10781},[10782],{"type":965,"attrs":10783},{"href":3538,"uuid":81,"anchor":869,"target":776,"linktype":18,"story":10784},{"name":83,"id":3540,"uuid":81,"slug":3541,"url":82,"full_slug":82,"_stopResolving":303},{"text":10786,"type":945}," reduce the amount of development work required and make adoption faster.",{"type":939,"attrs":10788,"content":10789},{"level":1100,"textAlign":869},[10790],{"text":10791,"type":945,"marks":10792},"Why REST APIs matter for business messaging",[10793,10795],{"type":948,"attrs":10794},{"color":950},{"type":952},{"type":31,"attrs":10797,"content":10798},{"textAlign":869},[10799],{"text":10800,"type":945},"Messaging is most useful when it happens at the right moment, based on something real.",{"type":31,"attrs":10802,"content":10803},{"textAlign":869},[10804],{"text":10805,"type":945},"That could be a customer placing an order, missing a payment, confirming a booking, or replying to a campaign. REST APIs make that possible by connecting the messaging layer to the systems where those events already happen.",{"type":31,"attrs":10807,"content":10808},{"textAlign":869},[10809],{"text":10810,"type":945},"This matters because manual messaging does not scale well. It creates delays, introduces inconsistency, and depends too heavily on people remembering to act.",{"type":31,"attrs":10812,"content":10813},{"textAlign":869},[10814],{"text":10815,"type":945},"With an API-led setup, messaging can become part of the workflow itself. A message can be triggered automatically, delivery status can be tracked, and follow-up logic can be handled in the background. The exact setup depends on the delivery path and internal systems involved, but the commercial benefit is clear: less manual effort, faster response times, and tighter operational control.",{"type":31,"attrs":10817,"content":10818},{"textAlign":869},[10819,10821,10826],{"text":10820,"type":945},"For businesses that want to explore this without overcommitting upfront, starting with a ",{"text":20,"type":945,"marks":10822},[10823],{"type":965,"attrs":10824},{"href":5282,"uuid":16,"anchor":869,"target":776,"linktype":18,"story":10825},{"name":22,"id":5758,"uuid":16,"slug":20,"url":20,"full_slug":20,"_stopResolving":303},{"text":10827,"type":945}," is often the simplest way to understand how API-driven messaging fits into their existing stack.",{"type":31,"attrs":10829},{"textAlign":869},{"type":1028,"attrs":10831},{"id":10832,"body":10833},"d7993aa6-1ca5-4cd1-8099-ea08b1f2c9ad",[10834],{"_uid":10835,"items":10836,"style":2700,"title":10922,"buttons":10927,"spacing":2708,"component":2709,"description":10928},"i-06fa3356-9151-4b78-a243-606d378b3186",[10837,10850,10860,10873,10886,10896,10909],{"_uid":10838,"title":10839,"marker":17,"content":10840,"component":2632},"i-9b5c99f3-8376-4fef-9bbd-7e568698ef35","Do I need to be a developer to use a REST API?",{"type":28,"content":10841},[10842],{"type":31,"attrs":10843,"content":10844},{"textAlign":869},[10845],{"text":10846,"type":945,"marks":10847},"Not always. A developer usually handles the initial implementation, but many platforms provide documentation, support, and pre-built options that reduce complexity. Some workflows can also be managed through low-code or integration tools.",[10848],{"type":948,"attrs":10849},{"color":950},{"_uid":10851,"title":10852,"marker":17,"content":10853,"component":2632},"i-ab178f8c-0ed6-4a5f-81ad-451fcb30d2af","What is the difference between an API and a REST API?",{"type":28,"content":10854},[10855],{"type":31,"attrs":10856,"content":10857},{"textAlign":869},[10858],{"text":10859,"type":945},"An API is a broad term for any interface that lets systems communicate. A REST API is a specific type of API that follows REST principles, including standard HTTP methods and a predictable request-response structure.",{"_uid":10861,"title":10862,"marker":17,"content":10863,"component":2632},"i-7d97bc31-cacd-4263-82cd-e15d55d48001","What does JSON mean in API communication?",{"type":28,"content":10864},[10865],{"type":31,"attrs":10866,"content":10867},{"textAlign":869},[10868],{"text":10869,"type":945,"marks":10870},"JSON stands for JavaScript Object Notation. It is a common format for sending and receiving structured data because it is lightweight and easy for systems to process.",[10871],{"type":948,"attrs":10872},{"color":950},{"_uid":10874,"title":10875,"marker":17,"content":10876,"component":2632},"i-acb4fcf4-0525-4d92-a1de-553ee34e777e","How secure are REST APIs?",{"type":28,"content":10877},[10878],{"type":31,"attrs":10879,"content":10880},{"textAlign":869},[10881],{"text":10882,"type":945,"marks":10883},"REST APIs can be highly secure when implemented properly. That usually includes HTTPS, authentication, access controls, and careful handling of credentials and data permissions.",[10884],{"type":948,"attrs":10885},{"color":950},{"_uid":10887,"title":10888,"marker":17,"content":10889,"component":2632},"i-3213845c-e58f-4cbf-9f79-aac23faff266","What is an API key?",{"type":28,"content":10890},[10891],{"type":31,"attrs":10892,"content":10893},{"textAlign":869},[10894],{"text":10895,"type":945},"An API key is a credential used to authenticate requests. It helps confirm that the request is coming from an authorised system or user.",{"_uid":10897,"title":10898,"marker":17,"content":10899,"component":2632},"i-8e5cf169-61b8-4198-9d0c-02a3d4853fe8","Can REST APIs be used without custom development?",{"type":28,"content":10900},[10901],{"type":31,"attrs":10902,"content":10903},{"textAlign":869},[10904],{"text":10905,"type":945,"marks":10906},"Sometimes. It depends on the platform and the use case. Pre-built integrations and automation tools can reduce the amount of coding required, although the API is still doing the work behind the scenes.",[10907],{"type":948,"attrs":10908},{"color":950},{"_uid":10910,"title":10911,"marker":17,"content":10912,"component":2632},"i-32788617-02cd-4956-9bee-716d52bf7211","What happens when an API request fails?",{"type":28,"content":10913},[10914],{"type":31,"attrs":10915,"content":10916},{"textAlign":869},[10917],{"text":10918,"type":945,"marks":10919},"The API returns an error response. That response usually explains whether the issue relates to authentication, formatting, missing data, or a server-side problem, which helps developers diagnose and resolve it.",[10920],{"type":948,"attrs":10921},{"color":950},{"type":28,"content":10923},[10924],{"type":31,"content":10925},[10926],{"text":2706,"type":945},[],{"type":28,"content":10929},[10930],{"type":31},{"id":17,"url":17,"linktype":18,"fieldtype":19,"cached_url":17},[52,3905],{"id":10407,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":10408,"copyright":17,"fieldtype":35,"meta_data":10934,"is_external_url":37},{},[],"what-is-rest-api","resources\u002Farticles\u002Fwhat-is-rest-api",-70,[],"f8a3ab4e-6373-4fd8-a78f-8694bfab7be4","2026-04-21T01:55:05.007Z",[],{"name":10944,"created_at":10945,"published_at":10946,"updated_at":10947,"id":10948,"uuid":10949,"content":10950,"slug":12020,"full_slug":12021,"sort_by_date":869,"position":12022,"tag_list":12023,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":12024,"first_published_at":12025,"release_id":869,"lang":875,"path":869,"alternates":12026,"default_full_slug":869,"translated_slugs":869},"Best SMS APIs","2025-11-05T05:09:57.503Z","2026-10-08T05:36:13.191Z","2026-10-08T05:36:13.213Z",109075650612534,"2f3f1da3-c0f4-48c8-9caf-c1e384690182",{"seo":10951,"_uid":919,"date":10954,"tags":10955,"gated":929,"image":10958,"footer":10962,"content":10963,"category":2107,"duration":2103,"hide_toc":37,"redirect":12016,"component":2105,"categories":12017,"hide_related":37,"image_mobile":12018,"last_updated":10954},{"_uid":916,"title":10952,"plugin":917,"og_image":17,"og_title":17,"description":10953,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"Top SMS Gateway APIs to Send Bulk SMS Campaigns","Uncover the best SMS gateway APIs for bulk SMS campaigns and mass texting. Compare top providers like Kudosity, Twilio, TextMagic, and more.","2025-11-05 00:00",{"value":10956,"plugin":928},[52,9397,8724,10957,927],"Marketing Strategy",{"id":10959,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":10960,"copyright":17,"fieldtype":35,"meta_data":10961,"is_external_url":37},106622833969624,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F760x500\u002F99d1959a04\u002Fconnect-smsgateway.jpg",{},[],{"type":28,"content":10964},[10965,10973,10978,10983,10988,10995,11000,11005,11012,11070,11077,11082,11088,11093,11098,11104,11109,11115,11145,11151,11156,11162,11167,11172,11178,11183,11189,11219,11225,11230,11236,11241,11246,11252,11257,11263,11293,11299,11304,11310,11315,11320,11326,11331,11337,11360,11366,11371,11377,11382,11387,11393,11398,11404,11427,11433,11438,11444,11449,11454,11460,11465,11471,11494,11500,11505,11511,11516,11521,11527,11532,11538,11561,11567,11572,11578,11583,11588,11594,11599,11605,11628,11634,11639,11645,11650,11655,11661,11666,11672,11695,11701,11706,11712,11717,11892,11897,11902,11907,11912,11917,11922,11927,11932,11937,11942,11947,11952,11957,11962,11964,11966,11971,11976,11981,12002],{"type":939,"attrs":10966,"content":10967},{"level":941,"textAlign":869},[10968],{"text":10952,"type":945,"marks":10969},[10970,10972],{"type":948,"attrs":10971},{"color":950},{"type":952},{"type":31,"attrs":10974,"content":10975},{"textAlign":869},[10976],{"text":10977,"type":945},"Whether you’re managing marketing campaigns, sending transactional alerts, or supporting customer service automation, SMS remains one of the most effective and direct communication channels. To deliver messages at scale, quickly, reliably, and securely, you need an SMS gateway API that offers flexibility, compliance, and real-time performance.",{"type":31,"attrs":10979,"content":10980},{"textAlign":869},[10981],{"text":10982,"type":945},"Below, we explore the top SMS gateway APIs for bulk SMS and mass texting, comparing features, pricing, and best-fit use cases.",{"type":939,"attrs":10984,"content":10985},{"level":1100,"textAlign":869},[10986],{"text":10987,"type":945},"1. Kudosity",{"type":31,"attrs":10989,"content":10990},{"textAlign":869},[10991],{"text":10992,"type":945,"marks":10993},"Overview",[10994],{"type":952},{"type":31,"attrs":10996,"content":10997},{"textAlign":869},[10998],{"text":10999,"type":945},"Kudosity offers an enterprise-grade SMS gateway API built for speed, reliability, and intelligent automation. Trusted by over 35,000 businesses globally, Kudosity simplifies how organisations send and receive messages through powerful REST APIs, SMPP connections, and high-throughput gateways.",{"type":31,"attrs":11001,"content":11002},{"textAlign":869},[11003],{"text":11004,"type":945},"Designed to support both bulk marketing campaigns and transactional notifications, Kudosity’s platform provides a seamless developer experience while giving marketing, operations, and support teams the tools to engage customers meaningfully.",{"type":31,"attrs":11006,"content":11007},{"textAlign":869},[11008],{"text":11009,"type":945,"marks":11010},"Key Features",[11011],{"type":952},{"type":1147,"content":11013},[11014,11021,11028,11035,11042,11049,11056,11063],{"type":1150,"content":11015},[11016],{"type":31,"attrs":11017,"content":11018},{"textAlign":869},[11019],{"text":11020,"type":945},"REST SMS API with simple JSON-based requests and webhooks",{"type":1150,"content":11022},[11023],{"type":31,"attrs":11024,"content":11025},{"textAlign":869},[11026],{"text":11027,"type":945},"High-throughput SMS gateway for large-scale message delivery",{"type":1150,"content":11029},[11030],{"type":31,"attrs":11031,"content":11032},{"textAlign":869},[11033],{"text":11034,"type":945},"Full support for SMS, MMS, RCS, and WhatsApp messaging",{"type":1150,"content":11036},[11037],{"type":31,"attrs":11038,"content":11039},{"textAlign":869},[11040],{"text":11041,"type":945},"Advanced automation and scheduling for campaigns",{"type":1150,"content":11043},[11044],{"type":31,"attrs":11045,"content":11046},{"textAlign":869},[11047],{"text":11048,"type":945},"Conversational AI and two-way messaging",{"type":1150,"content":11050},[11051],{"type":31,"attrs":11052,"content":11053},{"textAlign":869},[11054],{"text":11055,"type":945},"Real-time analytics, delivery reporting, and keyword tracking",{"type":1150,"content":11057},[11058],{"type":31,"attrs":11059,"content":11060},{"textAlign":869},[11061],{"text":11062,"type":945},"SMPP support for enterprise-level integrations",{"type":1150,"content":11064},[11065],{"type":31,"attrs":11066,"content":11067},{"textAlign":869},[11068],{"text":11069,"type":945},"Global coverage with reliable, direct-to-carrier routing",{"type":31,"attrs":11071,"content":11072},{"textAlign":869},[11073],{"text":11074,"type":945,"marks":11075},"Best For",[11076],{"type":952},{"type":31,"attrs":11078,"content":11079},{"textAlign":869},[11080],{"text":11081,"type":945},"Businesses seeking an all-in-one messaging API that combines marketing automation, conversational AI, and high reliability. Perfect for e-commerce, healthcare, logistics, and customer engagement platforms that need scalable, compliant bulk messaging.",{"type":31,"attrs":11083,"content":11084},{"textAlign":869},[11085],{"text":393,"type":945,"marks":11086},[11087],{"type":952},{"type":31,"attrs":11089,"content":11090},{"textAlign":869},[11091],{"text":11092,"type":945},"Custom pricing based on message volume and destination. Contact Kudosity’s team for a tailored quote.",{"type":939,"attrs":11094,"content":11095},{"level":1100,"textAlign":869},[11096],{"text":11097,"type":945},"2. Twilio",{"type":31,"attrs":11099,"content":11100},{"textAlign":869},[11101],{"text":10992,"type":945,"marks":11102},[11103],{"type":952},{"type":31,"attrs":11105,"content":11106},{"textAlign":869},[11107],{"text":11108,"type":945},"Twilio is one of the most popular cloud communication platforms offering APIs for SMS, voice, WhatsApp, and email. Known for its developer-friendly ecosystem, Twilio supports global message delivery and complex workflow automation.",{"type":31,"attrs":11110,"content":11111},{"textAlign":869},[11112],{"text":11009,"type":945,"marks":11113},[11114],{"type":952},{"type":1147,"content":11116},[11117,11124,11131,11138],{"type":1150,"content":11118},[11119],{"type":31,"attrs":11120,"content":11121},{"textAlign":869},[11122],{"text":11123,"type":945},"RESTful API for SMS, MMS, and WhatsApp",{"type":1150,"content":11125},[11126],{"type":31,"attrs":11127,"content":11128},{"textAlign":869},[11129],{"text":11130,"type":945},"Scalable messaging architecture with high uptime",{"type":1150,"content":11132},[11133],{"type":31,"attrs":11134,"content":11135},{"textAlign":869},[11136],{"text":11137,"type":945},"Message queueing and delivery insights",{"type":1150,"content":11139},[11140],{"type":31,"attrs":11141,"content":11142},{"textAlign":869},[11143],{"text":11144,"type":945},"Global coverage with number management tools",{"type":31,"attrs":11146,"content":11147},{"textAlign":869},[11148],{"text":11074,"type":945,"marks":11149},[11150],{"type":952},{"type":31,"attrs":11152,"content":11153},{"textAlign":869},[11154],{"text":11155,"type":945},"Developers and tech companies seeking flexibility and control through API-driven communications.",{"type":31,"attrs":11157,"content":11158},{"textAlign":869},[11159],{"text":393,"type":945,"marks":11160},[11161],{"type":952},{"type":31,"attrs":11163,"content":11164},{"textAlign":869},[11165],{"text":11166,"type":945},"Pay-as-you-go model. 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Delivery Reliability:",{"type":31,"attrs":11908,"content":11909},{"textAlign":869},[11910],{"text":11911,"type":945},"Look for platforms offering direct-to-carrier connections and minimal grey routing. This ensures your bulk SMS campaigns reach customers quickly and consistently.",{"type":939,"attrs":11913,"content":11914},{"level":1100,"textAlign":869},[11915],{"text":11916,"type":945},"2. Scalability and Throughput:",{"type":31,"attrs":11918,"content":11919},{"textAlign":869},[11920],{"text":11921,"type":945},"If you’re running enterprise-level campaigns, choose an API with high throughput and support for SMPP connections, like Kudosity’s REST SMS API, designed to handle large volumes without compromising performance.",{"type":939,"attrs":11923,"content":11924},{"level":1100,"textAlign":869},[11925],{"text":11926,"type":945},"3. Integration Flexibility:",{"type":31,"attrs":11928,"content":11929},{"textAlign":869},[11930],{"text":11931,"type":945},"APIs that integrate easily into your tech stack, via REST, webhook callbacks, or no-code integrations, will save development time and increase campaign agility.",{"type":939,"attrs":11933,"content":11934},{"level":1100,"textAlign":869},[11935],{"text":11936,"type":945},"4. Analytics and Reporting:",{"type":31,"attrs":11938,"content":11939},{"textAlign":869},[11940],{"text":11941,"type":945},"Data-driven insights help you refine targeting, improve engagement, and track ROI effectively.",{"type":939,"attrs":11943,"content":11944},{"level":1100,"textAlign":869},[11945],{"text":11946,"type":945},"5. Automation and AI:",{"type":31,"attrs":11948,"content":11949},{"textAlign":869},[11950],{"text":11951,"type":945},"Look for conversational AI, auto-responders, and workflow automation that allow you to personalise campaigns at scale.",{"type":939,"attrs":11953,"content":11954},{"level":1100,"textAlign":869},[11955],{"text":11956,"type":945},"6. Compliance and Security:",{"type":31,"attrs":11958,"content":11959},{"textAlign":869},[11960],{"text":11961,"type":945},"Ensure your chosen SMS gateway adheres to local messaging regulations, provides opt-out management, and offers secure message handling.",{"type":31,"attrs":11963},{"textAlign":869},{"type":11965},"horizontal_rule",{"type":31,"attrs":11967,"content":11968},{"textAlign":869},[11969],{"text":11970,"type":945},"Choosing the right provider depends on your scale, audience, and business goals. For most businesses seeking speed, reliability, and automation, Kudosity’s API offers an unmatched balance of power, simplicity, and performance.",{"type":939,"attrs":11972,"content":11973},{"level":941,"textAlign":869},[11974],{"text":11975,"type":945},"Find The Right Partner For Your Needs",{"type":31,"attrs":11977,"content":11978},{"textAlign":869},[11979],{"text":11980,"type":945},"Choosing the right SMS gateway API is about more than just sending messages, it’s about creating lasting customer connections through reliable, intelligent communication. Kudosity’s high-throughput, enterprise-grade API combines flexibility, performance, and automation to help your business grow confidently at scale.",{"type":31,"attrs":11982,"content":11983},{"textAlign":869},[11984,11986,11992,11994,12000],{"text":11985,"type":945},"Discover how leading brands are transforming their messaging infrastructure with ",{"text":11987,"type":945,"marks":11988},"Kudosity’s SMS Gateway",[11989],{"type":965,"attrs":11990},{"href":5707,"uuid":69,"anchor":869,"target":776,"linktype":18,"story":11991},{"name":71,"id":5709,"uuid":69,"slug":5710,"url":70,"full_slug":70,"_stopResolving":303},{"text":11993,"type":945}," and explore our full suite of ",{"text":11995,"type":945,"marks":11996},"SMS Messaging Solutions",[11997],{"type":965,"attrs":11998},{"href":1914,"uuid":50,"anchor":869,"target":776,"linktype":18,"story":11999},{"name":52,"id":1916,"uuid":50,"slug":1917,"url":51,"full_slug":51,"_stopResolving":303},{"text":12001,"type":945}," designed for marketing, operations, and customer engagement.",{"type":31,"attrs":12003,"content":12004},{"textAlign":869},[12005,12007,12015],{"text":12006,"type":945},"See real-world success stories from businesses that have scaled smarter with Kudosity’s platform in our ",{"text":186,"type":945,"marks":12008},[12009],{"type":965,"attrs":12010},{"href":12011,"uuid":184,"anchor":869,"target":776,"linktype":18,"story":12012},"\u002Fresources\u002Fcustomer-stories",{"name":186,"id":12013,"uuid":184,"slug":12014,"url":185,"full_slug":185,"_stopResolving":303},5654720,"customer-stories",{"text":1139,"type":945},{"id":17,"url":17,"linktype":18,"fieldtype":19,"cached_url":17},[2107,52],{"id":10959,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":10960,"copyright":17,"fieldtype":35,"meta_data":12019,"is_external_url":37},{},"best-sms-apis","resources\u002Farticles\u002Fbest-sms-apis",-100,[],"b7cd2f27-f33a-41f5-8226-b9eb51806625","2025-11-05T22:56:40.204Z",[],{"name":12028,"created_at":12029,"published_at":12030,"updated_at":12031,"id":12032,"uuid":12033,"content":12034,"slug":12121,"full_slug":12122,"sort_by_date":869,"position":12583,"tag_list":12584,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":12585,"first_published_at":12586,"release_id":869,"lang":875,"path":869,"alternates":12587,"default_full_slug":869,"translated_slugs":869},"Choosing the Best REST API for SMS Messaging","2026-04-20T14:29:11.528Z","2026-10-08T05:36:10.686Z","2026-10-08T05:36:10.702Z",167959558340831,"6631ccf8-ea11-42ed-bbac-94d3144cd4a4",{"seo":12035,"_uid":919,"date":2132,"tags":12037,"gated":929,"image":12039,"footer":12043,"content":12044,"category":2107,"duration":2103,"hide_toc":37,"redirect":12578,"component":2105,"categories":12579,"hide_related":37,"image_mobile":12580,"last_updated":2132,"related_pages":12582},{"_uid":916,"title":12028,"plugin":917,"og_image":17,"og_title":17,"description":12036,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"Looking for the best REST API for SMS? Learn what to look for, key features, pricing considerations, and how to choose the right provider.",{"value":12038,"plugin":928},[52,9397,334,2138,2139,2137],{"id":12040,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":12041,"copyright":17,"fieldtype":35,"meta_data":12042,"is_external_url":37},168552276479766,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F970x615\u002F865e6d2e9c\u002Fchoosing-the-best-rest-api.svg",{},[],{"type":28,"content":12045},[12046,12053,12058,12063,12068,12073,12110,12125,12127,12132,12137,12142,12147,12152,12157,12162,12174,12179,12184,12189,12194,12199,12211,12216,12221,12233,12238,12243,12248,12253,12258,12270,12275,12280,12285,12290,12295,12300,12305,12310,12315,12320,12325,12330,12335,12340,12345,12347,12352,12363,12368,12387,12399,12404,12409,12446,12451,12456,12458],{"type":939,"attrs":12047,"content":12048},{"level":941,"textAlign":869},[12049],{"text":12050,"type":945,"marks":12051},"Choosing the best REST API for SMS messaging",[12052],{"type":952},{"type":31,"attrs":12054,"content":12055},{"textAlign":869},[12056],{"text":12057,"type":945},"Finding the best REST API for SMS is rarely about choosing the provider with the longest feature list.",{"type":31,"attrs":12059,"content":12060},{"textAlign":869},[12061],{"text":12062,"type":945},"It is about choosing the provider that fits the way your business actually sends messages.",{"type":31,"attrs":12064,"content":12065},{"textAlign":869},[12066],{"text":12067,"type":945},"For some teams, that means a straightforward API for appointment reminders, delivery updates, or one-time passcodes. For others, it means a messaging layer that can support campaign sends, richer content, two-way messaging, and more complex workflows across multiple systems.",{"type":31,"attrs":12069,"content":12070},{"textAlign":869},[12071],{"text":12072,"type":945},"That is why surface-level comparisons are only so useful. What matters more is:",{"type":1147,"content":12074},[12075,12082,12089,12096,12103],{"type":1150,"content":12076},[12077],{"type":31,"attrs":12078,"content":12079},{"textAlign":869},[12080],{"text":12081,"type":945},"How the API performs when it is live inside a real workflow. ",{"type":1150,"content":12083},[12084],{"type":31,"attrs":12085,"content":12086},{"textAlign":869},[12087],{"text":12088,"type":945},"Can developers integrate it without friction? ",{"type":1150,"content":12090},[12091],{"type":31,"attrs":12092,"content":12093},{"textAlign":869},[12094],{"text":12095,"type":945},"Can the platform handle growth?",{"type":1150,"content":12097},[12098],{"type":31,"attrs":12099,"content":12100},{"textAlign":869},[12101],{"text":12102,"type":945},"Are delivery outcomes visible?",{"type":1150,"content":12104},[12105],{"type":31,"attrs":12106,"content":12107},{"textAlign":869},[12108],{"text":12109,"type":945},"Does the commercial model still make sense once volume increases?",{"type":31,"attrs":12111,"content":12112},{"textAlign":869},[12113,12115,12123],{"text":12114,"type":945},"A provider like Kudosity’s ",{"text":334,"type":945,"marks":12116},[12117],{"type":965,"attrs":12118},{"href":12119,"uuid":12033,"anchor":869,"target":776,"linktype":18,"story":12120},"\u002Fresources\u002Farticles\u002Fchoosing-the-best-rest-api",{"name":12028,"id":12032,"uuid":12033,"slug":12121,"url":12122,"full_slug":12122,"_stopResolving":303},"choosing-the-best-rest-api","resources\u002Farticles\u002Fchoosing-the-best-rest-api",{"text":12124,"type":945}," is a useful benchmark because it shows what an SMS API should look like when it is built for ongoing operational use, not just initial setup.",{"type":31,"attrs":12126},{"textAlign":869},{"type":939,"attrs":12128,"content":12129},{"level":1100,"textAlign":869},[12130],{"text":12131,"type":945},"What to look for in an SMS API",{"type":31,"attrs":12133,"content":12134},{"textAlign":869},[12135],{"text":12136,"type":945},"If you are working through what to look for in an SMS API, start with the things that affect implementation, delivery, and operating confidence.",{"type":939,"attrs":12138,"content":12139},{"level":1100,"textAlign":869},[12140],{"text":12141,"type":945},"Clear documentation",{"type":31,"attrs":12143,"content":12144},{"textAlign":869},[12145],{"text":12146,"type":945},"Documentation should reduce effort, not create it.",{"type":31,"attrs":12148,"content":12149},{"textAlign":869},[12150],{"text":12151,"type":945},"That means clear endpoints, request and response examples, authentication guidance, error handling, and code samples that help developers move from test to production with fewer unknowns. If documentation is vague or incomplete, the integration usually takes longer and becomes more dependent on support than it should.",{"type":939,"attrs":12153,"content":12154},{"level":1100,"textAlign":869},[12155],{"text":12156,"type":945},"Reliable delivery infrastructure",{"type":31,"attrs":12158,"content":12159},{"textAlign":869},[12160],{"text":12161,"type":945},"An API is only one layer of the setup. Behind it sits the infrastructure responsible for routing and delivery.",{"type":31,"attrs":12163,"content":12164},{"textAlign":869},[12165,12167,12172],{"text":12166,"type":945},"That is why it helps to understand the underlying ",{"text":9448,"type":945,"marks":12168},[12169],{"type":965,"attrs":12170},{"href":5707,"uuid":69,"anchor":869,"target":776,"linktype":18,"story":12171},{"name":71,"id":5709,"uuid":69,"slug":5710,"url":70,"full_slug":70,"_stopResolving":303},{"text":12173,"type":945},", not just the API itself. Delivery speed, routing quality, and message consistency all depend on that foundation. This becomes more important when SMS is tied to customer actions, time-sensitive notifications, or revenue-generating communication.",{"type":939,"attrs":12175,"content":12176},{"level":1100,"textAlign":869},[12177],{"text":12178,"type":945},"Delivery reporting and webhook support",{"type":31,"attrs":12180,"content":12181},{"textAlign":869},[12182],{"text":12183,"type":945},"Sending a message is only part of the job. Your systems also need to know what happened next.",{"type":31,"attrs":12185,"content":12186},{"textAlign":869},[12187],{"text":12188,"type":945},"Delivery receipts, status updates, and webhook support allow your application to respond to real outcomes rather than assumptions. That might mean logging delivery, triggering a retry, or updating a customer workflow based on a reply or status change.",{"type":939,"attrs":12190,"content":12191},{"level":1100,"textAlign":869},[12192],{"text":12193,"type":945},"Support for broader messaging needs",{"type":31,"attrs":12195,"content":12196},{"textAlign":869},[12197],{"text":12198,"type":945},"Not every business only needs plain outbound SMS. Some use cases involve replies, inbound handling, or richer content.",{"type":31,"attrs":12200,"content":12201},{"textAlign":869},[12202,12204,12209],{"text":12203,"type":945},"That is why it can be useful to choose a provider that supports more than one message type through the same setup, including ",{"text":59,"type":945,"marks":12205},[12206],{"type":965,"attrs":12207},{"href":3969,"uuid":57,"anchor":869,"target":776,"linktype":18,"story":12208},{"name":59,"id":3971,"uuid":57,"slug":3972,"url":58,"full_slug":58,"_stopResolving":303},{"text":12210,"type":945}," where the use case calls for images, richer campaign content, or more context than SMS alone can comfortably carry.",{"type":939,"attrs":12212,"content":12213},{"level":1100,"textAlign":869},[12214],{"text":12215,"type":945},"Integration fit",{"type":31,"attrs":12217,"content":12218},{"textAlign":869},[12219],{"text":12220,"type":945},"The right API should work with the systems you already use.",{"type":31,"attrs":12222,"content":12223},{"textAlign":869},[12224,12226,12231],{"text":12225,"type":945},"Sometimes that means a direct custom implementation. In other cases, pre-built ",{"text":3541,"type":945,"marks":12227},[12228],{"type":965,"attrs":12229},{"href":3538,"uuid":81,"anchor":869,"target":776,"linktype":18,"story":12230},{"name":83,"id":3540,"uuid":81,"slug":3541,"url":82,"full_slug":82,"_stopResolving":303},{"text":12232,"type":945}," can reduce setup time and make the rollout more manageable. This matters because the best solution is not always the one with the most control. Often it is the one that fits your existing stack with the least unnecessary complexity.",{"type":939,"attrs":12234,"content":12235},{"level":1100,"textAlign":869},[12236],{"text":12237,"type":945},"Compliance and controls",{"type":31,"attrs":12239,"content":12240},{"textAlign":869},[12241],{"text":12242,"type":945},"Opt-out handling, sender management, message history, and access control should be part of the evaluation early.",{"type":31,"attrs":12244,"content":12245},{"textAlign":869},[12246],{"text":12247,"type":945},"These are not edge features. They matter when the business needs to manage consent properly, operate across different markets, or give marketing, product, and operations teams confidence that the platform can support the workflow without creating avoidable risk.",{"type":939,"attrs":12249,"content":12250},{"level":1100,"textAlign":869},[12251],{"text":12252,"type":945},"Transparent SMS API pricing",{"type":31,"attrs":12254,"content":12255},{"textAlign":869},[12256],{"text":12257,"type":945},"Clear SMS API pricing matters more than many businesses realise at the comparison stage.",{"type":31,"attrs":12259,"content":12260},{"textAlign":869},[12261,12263,12268],{"text":12262,"type":945},"A low entry point may look attractive, but it does not tell you much about long-term fit. You need to understand how pricing behaves at your expected volume, destinations, and message mix. Reviewing ",{"text":391,"type":945,"marks":12264},[12265],{"type":965,"attrs":12266},{"href":2603,"uuid":390,"anchor":869,"target":776,"linktype":18,"story":12267},{"name":2605,"id":2606,"uuid":390,"slug":391,"url":2607,"full_slug":2607,"_stopResolving":303},{"text":12269,"type":945}," early gives a more realistic view of total cost and helps avoid unpleasant surprises once usage increases.",{"type":939,"attrs":12271,"content":12272},{"level":1100,"textAlign":869},[12273],{"text":12274,"type":945},"What matters more when message volume grows",{"type":31,"attrs":12276,"content":12277},{"textAlign":869},[12278],{"text":12279,"type":945},"Some API features become much more important once sending volume moves beyond basic operational use.",{"type":31,"attrs":12281,"content":12282},{"textAlign":869},[12283],{"text":12284,"type":945},"Batch sending helps reduce request overhead when many recipients need to be handled efficiently. Throughput handling matters when timing is important and messages need to move quickly. Scheduled sending is useful when campaigns or notifications need to land at a specific time rather than the moment the request is created.",{"type":31,"attrs":12286,"content":12287},{"textAlign":869},[12288],{"text":12289,"type":945},"Personalisation also becomes more valuable at scale. If the API handles dynamic content cleanly, teams can tailor messages without creating manual work for every send. The same goes for reporting. At lower volume, teams might tolerate checking outcomes manually. At higher volume, delivery reporting and webhook callbacks become far more important because they support automation, exception handling, and optimisation.",{"type":31,"attrs":12291,"content":12292},{"textAlign":869},[12293],{"text":12294,"type":945},"These are the details that usually separate a technically available API from the best REST API for SMS for your actual operating model.",{"type":939,"attrs":12296,"content":12297},{"level":1100,"textAlign":869},[12298],{"text":12299,"type":945},"Why compliance should be checked early",{"type":31,"attrs":12301,"content":12302},{"textAlign":869},[12303],{"text":12304,"type":945},"Compliance is often treated as a late-stage procurement item. In practice, it is more useful to assess it alongside delivery and integration.",{"type":31,"attrs":12306,"content":12307},{"textAlign":869},[12308],{"text":12309,"type":945},"That means checking how the platform handles opt-ins and opt-outs, what sender options are available, how message history is stored, and whether the provider can support the privacy and regulatory expectations relevant to your market.",{"type":31,"attrs":12311,"content":12312},{"textAlign":869},[12313],{"text":12314,"type":945},"It is also worth understanding how transparent the provider is about its routing and infrastructure. Reliability is not just a technical concern. If messages are delayed, filtered, or inconsistently delivered, the commercial impact can be immediate.",{"type":939,"attrs":12316,"content":12317},{"level":1100,"textAlign":869},[12318],{"text":12319,"type":945},"How to evaluate providers properly",{"type":31,"attrs":12321,"content":12322},{"textAlign":869},[12323],{"text":12324,"type":945},"A good evaluation process usually tells you more than any comparison page.",{"type":31,"attrs":12326,"content":12327},{"textAlign":869},[12328],{"text":12329,"type":945},"Start with a test environment, trial, or proof of concept. Review the documentation, generate credentials, and build a basic workflow that resembles your real use case. That will tell you quickly whether the API feels well considered or harder to work with than expected.",{"type":31,"attrs":12331,"content":12332},{"textAlign":869},[12333],{"text":12334,"type":945},"Then test message flows that matter to your business. Send a small batch. Check delivery receipts. Validate webhook behaviour. Confirm how replies are handled. If the use case involves multiple systems, test how easily the API fits into them.",{"type":31,"attrs":12336,"content":12337},{"textAlign":869},[12338],{"text":12339,"type":945},"Support is also worth testing early. Ask a practical implementation question and assess the response. Many providers look similar when everything is going smoothly. The differences become clearer when your team needs help.",{"type":31,"attrs":12341,"content":12342},{"textAlign":869},[12343],{"text":12344,"type":945},"Finally, review SMS API pricing at realistic send volumes, not just at entry level. A provider can look cost-effective when usage is low, then become much less attractive once destinations, message types, or sending frequency change.",{"type":31,"attrs":12346},{"textAlign":869},{"type":939,"attrs":12348,"content":12349},{"level":941,"textAlign":869},[12350],{"text":12351,"type":945},"Why Kudosity’s REST API is a strong option",{"type":31,"attrs":12353,"content":12354},{"textAlign":869},[12355,12356,12361],{"text":2951,"type":945},{"text":334,"type":945,"marks":12357},[12358],{"type":965,"attrs":12359},{"href":2233,"uuid":75,"anchor":869,"target":776,"linktype":18,"story":12360},{"name":334,"id":3006,"uuid":75,"slug":3007,"url":76,"full_slug":76,"_stopResolving":303},{"text":12362,"type":945}," is built for businesses that want SMS to operate as part of a broader system, not as an isolated tool.",{"type":31,"attrs":12364,"content":12365},{"textAlign":869},[12366],{"text":12367,"type":945},"It gives developers a JSON-based interface that is straightforward to work with, while sitting on top of messaging infrastructure designed for reliable delivery and growth over time. That matters for teams that want to start with simpler use cases now, then expand without moving platforms later.",{"type":31,"attrs":12369,"content":12370},{"textAlign":869},[12371,12373,12378,12380,12385],{"text":12372,"type":945},"The platform supports SMS, ",{"text":59,"type":945,"marks":12374},[12375],{"type":965,"attrs":12376},{"href":3969,"uuid":57,"anchor":869,"target":776,"linktype":18,"story":12377},{"name":59,"id":3971,"uuid":57,"slug":3972,"url":58,"full_slug":58,"_stopResolving":303},{"text":12379,"type":945},", delivery visibility, and broader workflow integration within the same environment. For teams working across existing platforms, Kudosity’s ",{"text":3541,"type":945,"marks":12381},[12382],{"type":965,"attrs":12383},{"href":3538,"uuid":81,"anchor":869,"target":776,"linktype":18,"story":12384},{"name":83,"id":3540,"uuid":81,"slug":3541,"url":82,"full_slug":82,"_stopResolving":303},{"text":12386,"type":945}," can also reduce setup effort and help bring messaging into operational use faster.",{"type":31,"attrs":12388,"content":12389},{"textAlign":869},[12390,12392,12397],{"text":12391,"type":945},"For more complex requirements, especially where internal approval, scale, or system design are involved, it is often more useful to ",{"text":10247,"type":945,"marks":12393},[12394],{"type":965,"attrs":12395},{"href":4840,"uuid":273,"anchor":869,"target":776,"linktype":18,"story":12396},{"name":4842,"id":4843,"uuid":273,"slug":274,"url":274,"full_slug":274,"_stopResolving":303},{"text":12398,"type":945}," than rely on generic feature comparisons alone.",{"type":939,"attrs":12400,"content":12401},{"level":941,"textAlign":869},[12402],{"text":12403,"type":945},"Best REST API for SMS: what the decision usually comes down to",{"type":31,"attrs":12405,"content":12406},{"textAlign":869},[12407],{"text":12408,"type":945},"The best REST API for SMS usually strikes the right balance across five areas:",{"type":1147,"content":12410},[12411,12418,12425,12432,12439],{"type":1150,"content":12412},[12413],{"type":31,"attrs":12414,"content":12415},{"textAlign":869},[12416],{"text":12417,"type":945},"Implementation effort",{"type":1150,"content":12419},[12420],{"type":31,"attrs":12421,"content":12422},{"textAlign":869},[12423],{"text":12424,"type":945},"Delivery reliability",{"type":1150,"content":12426},[12427],{"type":31,"attrs":12428,"content":12429},{"textAlign":869},[12430],{"text":12431,"type":945},"Reporting and workflow flexibility",{"type":1150,"content":12433},[12434],{"type":31,"attrs":12435,"content":12436},{"textAlign":869},[12437],{"text":12438,"type":945},"Compliance support",{"type":1150,"content":12440},[12441],{"type":31,"attrs":12442,"content":12443},{"textAlign":869},[12444],{"text":12445,"type":945},"Pricing clarity",{"type":31,"attrs":12447,"content":12448},{"textAlign":869},[12449],{"text":12450,"type":945},"That balance will look different depending on the business. A leaner team may care most about ease of setup and predictable SMS API pricing. A larger organisation may care more about throughput, integration depth, and whether the provider can support more complex messaging operations over time.",{"type":31,"attrs":12452,"content":12453},{"textAlign":869},[12454],{"text":12455,"type":945},"The key is to choose the API that still works well once messaging becomes part of how the business runs day to day.",{"type":31,"attrs":12457},{"textAlign":869},{"type":1028,"attrs":12459},{"id":12460,"body":12461},"6a353c6d-f208-4a6f-82a5-d3168038726c",[12462],{"_uid":12463,"items":12464,"style":2700,"title":12569,"buttons":12574,"spacing":2708,"component":2709,"description":12575},"i-52c7054f-82fc-4694-8b77-71dce3e8e40c",[12465,12475,12488,12505,12515,12525,12541],{"_uid":12466,"title":12467,"marker":17,"content":12468,"component":2632},"i-258d54a3-4730-4167-bcc8-9704c7083aaa","How do I decide what to look for in an SMS API?",{"type":28,"content":12469},[12470],{"type":31,"attrs":12471,"content":12472},{"textAlign":869},[12473],{"text":12474,"type":945},"Start with the factors that affect real use, not just setup. Documentation quality, delivery visibility, integration fit, compliance support, and pricing clarity usually matter more than a long list of generic features.",{"_uid":12476,"title":12477,"marker":17,"content":12478,"component":2632},"i-6c59fe84-6acd-452e-bb69-2648b402e5a3","What makes the best REST API for SMS?",{"type":28,"content":12479},[12480],{"type":31,"attrs":12481,"content":12482},{"textAlign":869},[12483],{"text":12484,"type":945,"marks":12485},"The best option is the one that matches your workflow, support needs, expected volume, and technical environment. It should be easy to integrate, reliable in production, and able to scale without forcing a change of platform.",[12486],{"type":948,"attrs":12487},{"color":950},{"_uid":12489,"title":12490,"marker":17,"content":12491,"component":2632},"i-56067833-4e6f-4460-89c2-ac92af2e0cc1","Why does infrastructure matter if I am only using an API?",{"type":28,"content":12492},[12493],{"type":31,"attrs":12494,"content":12495},{"textAlign":869},[12496,12498,12503],{"text":12497,"type":945},"Because the API is only the access layer. Delivery reliability still depends on the gateway and routing infrastructure behind it, which is why the underlying ",{"text":12499,"type":945,"marks":12500},"SMS gateway ",[12501],{"type":965,"attrs":12502},{"href":5707,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":12504,"type":945},"matters as part of the evaluation.",{"_uid":12506,"title":12507,"marker":17,"content":12508,"component":2632},"i-fc377720-9092-4d00-a2f1-94a9837fdf67","Can one API support both operational and campaign messaging?",{"type":28,"content":12509},[12510],{"type":31,"attrs":12511,"content":12512},{"textAlign":869},[12513],{"text":12514,"type":945},"Yes. A well-structured API can support both transactional and campaign use cases, provided the platform behind it handles the required message types, reporting, and workflow logic.",{"_uid":12516,"title":12517,"marker":17,"content":12518,"component":2632},"i-762dc12f-8d4e-4ad2-9eee-bb531d397335","Why are webhooks useful for SMS?",{"type":28,"content":12519},[12520],{"type":31,"attrs":12521,"content":12522},{"textAlign":869},[12523],{"text":12524,"type":945},"Webhooks let your systems receive updates automatically when delivery status changes or replies come in. That makes workflows more responsive and reduces the need for manual checks.",{"_uid":12526,"title":12527,"marker":17,"content":12528,"component":2632},"i-f2ca1d20-80d5-41a7-8b94-09091fd1066b","How does SMS API pricing usually work?",{"type":28,"content":12529},[12530],{"type":31,"attrs":12531,"content":12532},{"textAlign":869},[12533,12535,12539],{"text":12534,"type":945},"In most cases, pricing depends on message volume, destination, and sometimes message type. That is why it helps to review ",{"text":391,"type":945,"marks":12536},[12537],{"type":965,"attrs":12538},{"href":2603,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":12540,"type":945}," against your expected usage, not just a low-volume starting tier.",{"_uid":12542,"title":12543,"marker":17,"content":12544,"component":2632},"i-fe9c9239-7898-43f3-930e-62321c5051ee","What is the fastest way to get started with Kudosity?",{"type":28,"content":12545},[12546],{"type":31,"attrs":12547,"content":12548},{"textAlign":869},[12549,12551,12555,12557,12561,12563,12567],{"text":12550,"type":945},"The quickest path is usually to review the ",{"text":334,"type":945,"marks":12552},[12553],{"type":965,"attrs":12554},{"href":2233,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":12556,"type":945},", assess the ",{"text":391,"type":945,"marks":12558},[12559],{"type":965,"attrs":12560},{"href":2603,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":12562,"type":945},", and ",{"text":10247,"type":945,"marks":12564},[12565],{"type":965,"attrs":12566},{"href":4840,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":12568,"type":945}," if you need help working through fit, implementation, or scale.",{"type":28,"content":12570},[12571],{"type":31,"content":12572},[12573],{"text":2706,"type":945},[],{"type":28,"content":12576},[12577],{"type":31},{"id":17,"url":17,"linktype":18,"fieldtype":19,"cached_url":17},[52,3905],{"id":12040,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":12041,"copyright":17,"fieldtype":35,"meta_data":12581,"is_external_url":37},{},[],-110,[],"592b25cd-4c31-437e-9b02-437170cd4758","2026-04-21T03:32:26.761Z",[],{"name":12589,"created_at":12590,"published_at":12591,"updated_at":12592,"id":12593,"uuid":12594,"content":12595,"slug":13405,"full_slug":13406,"sort_by_date":869,"position":13407,"tag_list":13408,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":13409,"first_published_at":13410,"release_id":869,"lang":875,"path":869,"alternates":13411,"default_full_slug":869,"translated_slugs":869},"SMS Marketing Platforms","2025-11-05T04:50:55.865Z","2026-10-08T05:36:07.913Z","2026-10-08T05:36:07.931Z",109070974467283,"bcdc2d59-8bb7-4240-9a94-79c948f10a73",{"seo":12596,"_uid":919,"date":10954,"tags":12599,"gated":929,"image":12601,"footer":12606,"content":12607,"category":2107,"duration":2103,"hide_toc":37,"redirect":13401,"component":2105,"categories":13402,"hide_related":37,"image_mobile":13403,"last_updated":10954},{"_uid":916,"title":12597,"plugin":917,"og_image":17,"og_title":17,"description":12598,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"Best SMS Marketing Platforms for E-commerce & SMBs","Discover the best SMS marketing platforms for e-commerce and SMBs. 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With open rates exceeding 90% and near-instant delivery, SMS marketing is a must-have in any customer engagement toolkit.",{"type":31,"attrs":12620,"content":12621},{"textAlign":869},[12622],{"text":12623,"type":945},"But with so many SMS marketing providers available, how do you choose the best SMS marketing software for your needs?",{"type":31,"attrs":12625,"content":12626},{"textAlign":869},[12627],{"text":12628,"type":945},"Here’s our global round-up of the best SMS marketing platforms for e-commerce and SMBs, including detailed insights into pricing, features, and what makes each provider stand out.",{"type":939,"attrs":12630,"content":12631},{"level":1100,"textAlign":869},[12632],{"text":10987,"type":945},{"type":31,"attrs":12634,"content":12635},{"textAlign":869},[12636],{"text":12637,"type":945,"marks":12638},"Best for: Reliable delivery, compliance, global scalability with Australian ownership.",[12639],{"type":952},{"type":31,"attrs":12641,"content":12642},{"textAlign":869},[12643],{"text":12644,"type":945},"Built for businesses that demand performance, Kudosity is an award-winning SMS marketing platform designed to help brands send bulk messages, automate workflows, and engage customers in real time. 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It’s about certainty, speed, support, and trust.",{"type":31,"attrs":13250,"content":13251},{"textAlign":869},[13252],{"text":13253,"type":945},"Here’s why businesses globally, from startups to enterprise retailers, are turning to SMS marketing platforms like Kudosity to improve engagement, reduce cost, and streamline communication:",{"type":939,"attrs":13255,"content":13256},{"level":1100,"textAlign":869},[13257],{"text":13258,"type":945},"Certainty",{"type":1147,"content":13260},[13261,13268,13275],{"type":1150,"content":13262},[13263],{"type":31,"attrs":13264,"content":13265},{"textAlign":869},[13266],{"text":13267,"type":945},"100% delivery-to-carrier guarantee",{"type":1150,"content":13269},[13270],{"type":31,"attrs":13271,"content":13272},{"textAlign":869},[13273],{"text":13274,"type":945},"Real-time delivery tracking",{"type":1150,"content":13276},[13277],{"type":31,"attrs":13278,"content":13279},{"textAlign":869},[13280],{"text":13281,"type":945},"Direct global carrier connections (no grey routes)",{"type":939,"attrs":13283,"content":13284},{"level":1100,"textAlign":869},[13285],{"text":13286,"type":945},"Speed",{"type":1147,"content":13288},[13289,13296,13303],{"type":1150,"content":13290},[13291],{"type":31,"attrs":13292,"content":13293},{"textAlign":869},[13294],{"text":13295,"type":945},"2.5-second average delivery",{"type":1150,"content":13297},[13298],{"type":31,"attrs":13299,"content":13300},{"textAlign":869},[13301],{"text":13302,"type":945},"99.9% uptime SLA",{"type":1150,"content":13304},[13305],{"type":31,"attrs":13306,"content":13307},{"textAlign":869},[13308],{"text":13309,"type":945},"Scale up to 1,000 API calls\u002Fsec",{"type":939,"attrs":13311,"content":13312},{"level":1100,"textAlign":869},[13313],{"text":261,"type":945},{"type":1147,"content":13315},[13316,13323,13330],{"type":1150,"content":13317},[13318],{"type":31,"attrs":13319,"content":13320},{"textAlign":869},[13321],{"text":13322,"type":945},"24\u002F7 global helpdesk",{"type":1150,"content":13324},[13325],{"type":31,"attrs":13326,"content":13327},{"textAlign":869},[13328],{"text":13329,"type":945},"Dedicated Account Managers",{"type":1150,"content":13331},[13332],{"type":31,"attrs":13333,"content":13334},{"textAlign":869},[13335],{"text":13336,"type":945},"Guided onboarding with technical experts",{"type":939,"attrs":13338,"content":13339},{"level":1100,"textAlign":869},[13340],{"text":13341,"type":945},"Trust & Compliance",{"type":1147,"content":13343},[13344,13351,13358],{"type":1150,"content":13345},[13346],{"type":31,"attrs":13347,"content":13348},{"textAlign":869},[13349],{"text":13350,"type":945},"ISO 27001 & SOC 2 Type II certified",{"type":1150,"content":13352},[13353],{"type":31,"attrs":13354,"content":13355},{"textAlign":869},[13356],{"text":13357,"type":945},"Hosted in Australia, serving global markets",{"type":1150,"content":13359},[13360],{"type":31,"attrs":13361,"content":13362},{"textAlign":869},[13363],{"text":13364,"type":945},"Built-in support for privacy & data compliance",{"type":31,"attrs":13366,"content":13367},{"textAlign":869},[13368],{"text":13369,"type":945},"Whether you need an SMS marketing platform to support simple campaigns or a scalable SMS API for complex communications, selecting the right partner can improve your ROI and build better customer relationships.",{"type":939,"attrs":13371,"content":13372},{"level":941,"textAlign":869},[13373],{"text":13374,"type":945},"Find The Right Platform For You",{"type":31,"attrs":13376,"content":13377},{"textAlign":869},[13378,13380,13386],{"text":13379,"type":945},"Choosing the best SMS marketing platform comes down to more than just features, it’s about reliability, compliance, and results. Kudosity delivers all three. With enterprise-grade ",{"text":13381,"type":945,"marks":13382},"SMS messaging solutions",[13383],{"type":965,"attrs":13384},{"href":1914,"uuid":50,"anchor":869,"target":776,"linktype":18,"story":13385},{"name":52,"id":1916,"uuid":50,"slug":1917,"url":51,"full_slug":51,"_stopResolving":303},{"text":13387,"type":945},", guaranteed carrier delivery, and 24\u002F7 global support, we help businesses of every size create meaningful customer connections that convert.",{"type":31,"attrs":13389,"content":13390},{"textAlign":869},[13391,13393,13399],{"text":13392,"type":945},"Join the thousands of brands already achieving better engagement, stronger retention, and measurable growth through smarter messaging. See how real businesses are transforming their communication strategies in our ",{"text":13394,"type":945,"marks":13395},"customer stories",[13396],{"type":965,"attrs":13397},{"href":12011,"uuid":184,"anchor":869,"target":776,"linktype":18,"story":13398},{"name":186,"id":12013,"uuid":184,"slug":12014,"url":185,"full_slug":185,"_stopResolving":303},{"text":13400,"type":945},", and discover what’s possible when your brand partners with Kudosity.",{"id":17,"url":17,"linktype":18,"fieldtype":19,"cached_url":17},[2107,52],{"id":12602,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":12603,"copyright":17,"fieldtype":35,"meta_data":13404,"is_external_url":37},{"size":12605},"5-best-sms-marketing-platforms-for-smbs","resources\u002Farticles\u002F5-best-sms-marketing-platforms-for-smbs",-120,[],"2e5bb606-8cb5-436a-9194-219cd1ca433a","2025-11-05T22:59:53.779Z",[],{"name":13413,"created_at":13414,"published_at":13415,"updated_at":13416,"id":13417,"uuid":13418,"content":13419,"slug":13595,"full_slug":13596,"sort_by_date":869,"position":13597,"tag_list":13598,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":13599,"first_published_at":13600,"release_id":869,"lang":875,"path":869,"alternates":13601,"default_full_slug":869,"translated_slugs":869},"The Rise of SMS Marketing","2025-07-18T05:03:10.864Z","2026-10-08T05:36:05.045Z","2026-10-08T05:36:05.060Z",70145601020011,"b88340fd-2f35-4b39-b8af-7c22a0e3dfd0",{"seo":13420,"_uid":919,"date":13422,"tags":13423,"image":13429,"content":13433,"category":2107,"duration":3902,"redirect":13591,"component":2105,"categories":13592,"image_mobile":13593,"last_updated":13422},{"_uid":916,"title":13413,"plugin":917,"og_image":17,"og_title":17,"description":13421,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"Let’s take a step back in time - when SMS marketing was an afterthought. In fact, no one knew what SMS meant. It was simply referred to as texting.","2025-07-18 00:00",{"value":13424,"plugin":928},[52,9397,13425,8724,13426,13427,10957,927,13428],"Platform Updates","Conversion Optimisation","Email Marketing","SMS Statistics",{"id":13430,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":13431,"copyright":17,"fieldtype":35,"meta_data":13432,"is_external_url":37},70148978218528,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F1200x600\u002F287c1b9106\u002Fblog_header_the-rise-of-sms-marketing.jpeg",{},{"type":28,"content":13434},[13435,13439,13444,13448,13452,13456,13461,13465,13470,13490,13502,13507,13511,13515,13563,13570,13574],{"type":31,"content":13436},[13437],{"text":13438,"type":945},"Let’s take a step back in time - when SMS marketing was an afterthought. In fact, no one knew what SMS meant. It was simply referred to as texting. Users were sold text packages with limited sends, some as low as 10 per month - and charged hefty overages for messages sent on top. Since users had low texting caps, sending a text was mostly used for emergency purposes. Messages from unknown contacts were simply not welcomed, and considered too expensive for all parties involved.",{"type":939,"attrs":13440,"content":13441},{"level":941},[13442],{"text":13443,"type":945},"The Social Messaging Era",{"type":31,"content":13445},[13446],{"text":13447,"type":945},"As texting caps increased, users started to text more frequently, and texting became more social. Texting soon became more popular than calling, thus changing the way we communicate on a daily basis. External messaging applications began to pop up, and marketer’s started to invest in content marketing. Since there were still external costs and limitations associated with SMS marketing, email marketing became a business’s tool of choice.",{"type":939,"attrs":13449,"content":13450},{"level":941},[13451],{"text":13427,"type":945},{"type":31,"content":13453},[13454],{"text":13455,"type":945},"Businesses loved the opportunities that email marketing presented. It allowed companies to send mass newsletters with large image attachments, videos, links, and tons of content. When something becomes popular however, it starts to attract people who want to exploit the system. The problem with emails, is that they were all sent through a Simple Mail Transfer Protocol (SMTP), which dates back to 1982, and it was not built with any encryption option. This security hole allowed spammers to thrive, and the reputation of emails took a beating. Through these questionable times, the sheer volume of emails continued to grow. Users started to become overwhelmed. Mailboxes were being filled with so much content, that spam filters were used daily, and users began to associate most of their messages as junk.",{"type":939,"attrs":13457,"content":13458},{"level":941},[13459],{"text":13460,"type":945},"Present Day SMS",{"type":31,"content":13462},[13463],{"text":13464,"type":945},"Throughout the years, texting has maintained its reputation for being taken seriously. The reason behind this is ironic, as it was the rise of instant messaging and social media that caused this. Users now filter out their messages, as they would filter out their emails. Thus, separating the social aspects of their life on external applications, and using SMS for important reminders, verifications, and alerts. Since SMS is internal, and functions on every mobile device the same way - once a business sends an SMS, it triggers multiple alerts on the user’s device. Through internal alerts and snippets which show without physically opening an SMS, each message essentially has a guaranteed read rate.",{"type":939,"attrs":13466,"content":13467},{"level":941},[13468],{"text":13469,"type":945},"Global SMS Statistics:",{"type":1147,"content":13471},[13472,13478,13484],{"type":1150,"content":13473},[13474],{"type":31,"content":13475},[13476],{"text":13477,"type":945},"Open Rate: 98%",{"type":1150,"content":13479},[13480],{"type":31,"content":13481},[13482],{"text":13483,"type":945},"Time to Reach Consumers: 30s - 2 mins",{"type":1150,"content":13485},[13486],{"type":31,"content":13487},[13488],{"text":13489,"type":945},"Click Through Rate: 8.6%-13.3%",{"type":31,"content":13491},[13492,13494,13500],{"text":13493,"type":945},"These days most users have unlimited SMS plans. This essentially eliminates the extra cost to receive an SMS. The cost of sending SMS messages are also much lower than in the past (",{"text":13495,"type":945,"marks":13496},"Click to see pricing",[13497],{"type":965,"attrs":13498},{"href":2603,"uuid":390,"anchor":869,"target":776,"linktype":18,"story":13499},{"name":2605,"id":2606,"uuid":390,"slug":391,"url":2607,"full_slug":2607,"_stopResolving":303},{"text":13501,"type":945},"). In addition to this, SMS marketing is permission based. It’s illegal for business to send unsolicited messages. As an added security measure, most established SMS platforms diligently monitor fraudulent activity to protect the message recipient from most spammers. These protocols help to significantly reduce the amount of spam received on a recipient’s mobile device, thus protecting the integrity of SMS marketing.",{"type":939,"attrs":13503,"content":13504},{"level":941},[13505],{"text":13506,"type":945},"Conversions Galore",{"type":31,"content":13508},[13509],{"text":13510,"type":945},"When it comes to marketing, clients want more reporting tools, and methods of targeting specific customer groups. Segmentation is key, and automation is the future. The reason why SMS is making a comeback, is because it offers these tools, and so much more.",{"type":31,"content":13512},[13513],{"text":13514,"type":945},"Once you are ready to start using SMS marketing to your advantage, it’s important to choose the right provider. Choosing a fast, reliable and secure platform sender is given. However, if you want to strategically take advantage of what SMS has to offer, make sure your provider has the following conversion optimisation features:",{"type":1147,"content":13516},[13517,13529,13535,13546,13557],{"type":1150,"content":13518},[13519],{"type":31,"content":13520},[13521,13523],{"text":13522,"type":945},"Unique link tracking - ",{"text":13524,"type":945,"marks":13525},"Click here to read more",[13526],{"type":965,"attrs":13527},{"href":6135,"uuid":6136,"anchor":869,"target":776,"linktype":18,"story":13528},{"name":6138,"id":6139,"uuid":6136,"slug":6140,"url":6141,"full_slug":6141,"_stopResolving":303},{"type":1150,"content":13530},[13531],{"type":31,"content":13532},[13533],{"text":13534,"type":945},"Handset level delivery reports - to verify whether or not your recipient has received your message",{"type":1150,"content":13536},[13537],{"type":31,"content":13538},[13539,13541],{"text":13540,"type":945},"Automation for recurring campaigns - ",{"text":13524,"type":945,"marks":13542},[13543],{"type":965,"attrs":13544},{"href":3630,"uuid":3631,"anchor":869,"target":776,"linktype":18,"story":13545},{"name":3633,"id":3634,"uuid":3631,"slug":3626,"url":3635,"full_slug":3635,"_stopResolving":303},{"type":1150,"content":13547},[13548],{"type":31,"content":13549},[13550,13552],{"text":13551,"type":945},"Ability to integrate with your existing apps - ",{"text":13524,"type":945,"marks":13553},[13554],{"type":965,"attrs":13555},{"href":3538,"uuid":81,"anchor":869,"target":776,"linktype":18,"story":13556},{"name":83,"id":3540,"uuid":81,"slug":3541,"url":82,"full_slug":82,"_stopResolving":303},{"type":1150,"content":13558},[13559],{"type":31,"content":13560},[13561],{"text":13562,"type":945},"A local support team to help you in emergency situations",{"type":939,"attrs":13564,"content":13565},{"level":941},[13566],{"text":13567,"type":945,"marks":13568},"Sources",[13569],{"type":952},{"type":31,"content":13571},[13572],{"text":13573,"type":945},"PC World, Oracle, One Reach, Forbes",{"type":1028,"attrs":13575},{"id":13576,"body":13577},"5045f35a-9bd3-4f36-b729-09b6058a484b",[13578],{"_uid":13579,"title":13580,"buttons":13581,"component":5284,"description":13585},"i-3ab5cf39-955f-47e5-ac6e-4e7c7c29abd2","Ready for a Boost?",[13582],{"url":13583,"_uid":13584,"icon":3795,"label":22,"theme":23,"component":24},{"id":17,"url":5282,"linktype":45,"fieldtype":19,"cached_url":5282},"77392824-86e3-49b8-ad8d-4805fe759fe6",{"type":28,"content":13586},[13587],{"type":31,"content":13588},[13589],{"text":13590,"type":945},"If you are looking for a platform sender which provides all the features above, check out Kudosity. See how Kudosity can enhance your business by signing up for a no obligation, 14-day trial. Send your first text in seconds, or start a campaign within minutes.",{"id":17,"url":17,"linktype":18,"fieldtype":19,"cached_url":17},[2107,52],{"id":13430,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":13431,"copyright":17,"fieldtype":35,"meta_data":13594,"is_external_url":37},{},"the-rise-of-sms-marketing","resources\u002Farticles\u002Fthe-rise-of-sms-marketing",-130,[],"92373210-7f6f-44ed-b948-584d1bf8ce89","2025-07-18T05:22:38.135Z",[],{"name":13603,"created_at":13604,"published_at":13605,"updated_at":13606,"id":13607,"uuid":13608,"content":13609,"slug":15818,"full_slug":15819,"sort_by_date":869,"position":15820,"tag_list":15821,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":15822,"first_published_at":15823,"release_id":869,"lang":875,"path":869,"alternates":15824,"default_full_slug":869,"translated_slugs":869},"Build SMS into a Next.js app with AI: Claude Code, Codex, Cursor and Kudosity","2026-10-04T13:40:57.980Z","2026-10-08T03:56:50.747Z","2026-10-08T03:56:50.781Z",227048071150844,"28d6071c-1c89-4d91-b8d8-2964c5d94b03",{"seo":13610,"_uid":919,"date":13612,"tags":13613,"gated":929,"image":13619,"footer":13624,"content":13638,"category":15809,"duration":15810,"hide_toc":37,"redirect":15811,"component":2105,"categories":15812,"hide_related":37,"image_mobile":15813,"last_updated":13612,"related_pages":15815},{"_uid":916,"title":13603,"plugin":917,"og_image":17,"og_title":17,"description":13611,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"Build transactional and marketing SMS into a Next.js app using Claude Code, Codex or Cursor. 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Tell a customer their delivery is on its way. Notify someone that stock is available. Receive an SMS reply. Handle an opt-out.",[13672],{"type":948,"attrs":13673},{"color":950},{"type":31,"attrs":13675,"content":13676},{"textAlign":869},[13677],{"text":13678,"type":945,"marks":13679},"That's where your AI coding assistant needs a messaging API it can understand and implement correctly.",[13680],{"type":948,"attrs":13681},{"color":950},{"type":31,"attrs":13683,"content":13684},{"textAlign":869},[13685],{"text":13686,"type":945,"marks":13687},"In this guide, we'll build a simple ecommerce messaging workflow using:",[13688],{"type":948,"attrs":13689},{"color":950},{"type":1147,"content":13691},[13692,13708,13724,13740,13755],{"type":1150,"content":13693},[13694],{"type":31,"attrs":13695,"content":13696},{"textAlign":869},[13697,13703],{"text":13698,"type":945,"marks":13699},"Next.js",[13700,13702],{"type":948,"attrs":13701},{"color":950},{"type":952},{"text":13704,"type":945,"marks":13705}," for the application",[13706],{"type":948,"attrs":13707},{"color":950},{"type":1150,"content":13709},[13710],{"type":31,"attrs":13711,"content":13712},{"textAlign":869},[13713,13719],{"text":13714,"type":945,"marks":13715},"Supabase",[13716,13718],{"type":948,"attrs":13717},{"color":950},{"type":952},{"text":13720,"type":945,"marks":13721}," for customer, consent and order data",[13722],{"type":948,"attrs":13723},{"color":950},{"type":1150,"content":13725},[13726],{"type":31,"attrs":13727,"content":13728},{"textAlign":869},[13729,13735],{"text":13730,"type":945,"marks":13731},"Stripe",[13732,13734],{"type":948,"attrs":13733},{"color":950},{"type":952},{"text":13736,"type":945,"marks":13737}," for payments",[13738],{"type":948,"attrs":13739},{"color":950},{"type":1150,"content":13741},[13742],{"type":31,"attrs":13743,"content":13744},{"textAlign":869},[13745,13750],{"text":9397,"type":945,"marks":13746},[13747,13749],{"type":948,"attrs":13748},{"color":950},{"type":952},{"text":13751,"type":945,"marks":13752}," for SMS",[13753],{"type":948,"attrs":13754},{"color":950},{"type":1150,"content":13756},[13757],{"type":31,"attrs":13758,"content":13759},{"textAlign":869},[13760,13766],{"text":13761,"type":945,"marks":13762},"Claude Code, Codex, Cursor, Bolt or another AI coding assistant",[13763,13765],{"type":948,"attrs":13764},{"color":950},{"type":952},{"text":13767,"type":945,"marks":13768}," to help build the integration",[13769],{"type":948,"attrs":13770},{"color":950},{"type":31,"attrs":13772,"content":13773},{"textAlign":869},[13774],{"text":13775,"type":945,"marks":13776},"You don't need to put an autonomous AI agent into production to benefit from AI-assisted development.",[13777],{"type":948,"attrs":13778},{"color":950},{"type":31,"attrs":13780,"content":13781},{"textAlign":869},[13782],{"text":13783,"type":945,"marks":13784},"Your AI assistant can build the integration while the finished application continues to use normal API calls, database rules and webhooks.",[13785],{"type":948,"attrs":13786},{"color":950},{"type":939,"attrs":13788,"content":13789},{"level":1100,"textAlign":869},[13790],{"text":13791,"type":945,"marks":13792},"This is already how customers are building",[13793,13795],{"type":948,"attrs":13794},{"color":950},{"type":952},{"type":31,"attrs":13797,"content":13798},{"textAlign":869},[13799],{"text":13800,"type":945,"marks":13801},"This isn't just a hypothetical development pattern.",[13802],{"type":948,"attrs":13803},{"color":950},{"type":31,"attrs":13805,"content":13806},{"textAlign":869},[13807],{"text":13808,"type":945,"marks":13809},"In our early conversations with customers building Kudosity integrations with AI tools, we've seen developers use tools such as Bolt to get an application started and Claude Code to finish it. We've also seen production workers built with Claude and Codex running scheduled messaging workflows for months.",[13810],{"type":948,"attrs":13811},{"color":950},{"type":31,"attrs":13813,"content":13814},{"textAlign":869},[13815,13820,13826],{"text":13816,"type":945,"marks":13817},"One technology keeps appearing in these newer builds in particular: ",[13818],{"type":948,"attrs":13819},{"color":950},{"text":13821,"type":945,"marks":13822},"Supabase Edge Functions",[13823,13825],{"type":948,"attrs":13824},{"color":950},{"type":952},{"text":1139,"type":945,"marks":13827},[13828],{"type":948,"attrs":13829},{"color":950},{"type":31,"attrs":13831,"content":13832},{"textAlign":869},[13833],{"text":13834,"type":945,"marks":13835},"That's useful because it gives us a simple architecture for this example:",[13836],{"type":948,"attrs":13837},{"color":950},{"type":3181,"attrs":13839,"content":13840},{"class":869},[13841],{"text":13842,"type":945},"Customer\n   │\n   ▼\nNext.js application\n   │\n   ├──────────────► Supabase\n   │                  ├── customers\n   │                  ├── consent\n   │                  ├── orders\n   │                  └── Edge Functions\n   │\n   ├──────────────► Stripe\n   │                  └── payment events\n   │\n   └──────────────► Kudosity\n                      ├── send SMS\n                      ├── delivery status\n                      ├── inbound replies\n                      └── opt-outs",{"type":1147,"content":13844},[13845,13855,13865],{"type":1150,"content":13846},[13847],{"type":31,"attrs":13848,"content":13849},{"textAlign":869},[13850],{"text":13851,"type":945,"marks":13852},"The application owns the business logic.",[13853],{"type":948,"attrs":13854},{"color":950},{"type":1150,"content":13856},[13857],{"type":31,"attrs":13858,"content":13859},{"textAlign":869},[13860],{"text":13861,"type":945,"marks":13862},"Kudosity owns messaging.",[13863],{"type":948,"attrs":13864},{"color":950},{"type":1150,"content":13866},[13867],{"type":31,"attrs":13868,"content":13869},{"textAlign":869},[13870],{"text":13871,"type":945,"marks":13872},"And your AI coding assistant helps connect the pieces.",[13873],{"type":948,"attrs":13874},{"color":950},{"type":939,"attrs":13876,"content":13877},{"level":1100,"textAlign":869},[13878],{"text":13879,"type":945,"marks":13880},"What we're building",[13881,13883],{"type":948,"attrs":13882},{"color":950},{"type":952},{"type":31,"attrs":13885,"content":13886},{"textAlign":869},[13887],{"text":13888,"type":945,"marks":13889},"Imagine a small online store selling a seasonal product.",[13890],{"type":948,"attrs":13891},{"color":950},{"type":31,"attrs":13893,"content":13894},{"textAlign":869},[13895],{"text":13896,"type":945,"marks":13897},"Customers can:",[13898],{"type":948,"attrs":13899},{"color":950},{"type":4770,"attrs":13901,"content":13902},{"order":4772},[13903,13913,13923,13933,13943],{"type":1150,"content":13904},[13905],{"type":31,"attrs":13906,"content":13907},{"textAlign":869},[13908],{"text":13909,"type":945,"marks":13910},"Register their mobile number to be notified when stock becomes available.",[13911],{"type":948,"attrs":13912},{"color":950},{"type":1150,"content":13914},[13915],{"type":31,"attrs":13916,"content":13917},{"textAlign":869},[13918],{"text":13919,"type":945,"marks":13920},"Place an order when the product is available.",[13921],{"type":948,"attrs":13922},{"color":950},{"type":1150,"content":13924},[13925],{"type":31,"attrs":13926,"content":13927},{"textAlign":869},[13928],{"text":13929,"type":945,"marks":13930},"Receive SMS updates about their order.",[13931],{"type":948,"attrs":13932},{"color":950},{"type":1150,"content":13934},[13935],{"type":31,"attrs":13936,"content":13937},{"textAlign":869},[13938],{"text":13939,"type":945,"marks":13940},"Reply to messages where appropriate.",[13941],{"type":948,"attrs":13942},{"color":950},{"type":1150,"content":13944},[13945],{"type":31,"attrs":13946,"content":13947},{"textAlign":869},[13948],{"text":13949,"type":945,"marks":13950},"Unsubscribe from promotional messages.",[13951],{"type":948,"attrs":13952},{"color":950},{"type":31,"attrs":13954,"content":13955},{"textAlign":869},[13956],{"text":13957,"type":945,"marks":13958},"There are two different messaging workflows here.",[13959],{"type":948,"attrs":13960},{"color":950},{"type":939,"attrs":13962,"content":13963},{"level":1100,"textAlign":869},[13964],{"text":13965,"type":945,"marks":13966},"Transactional SMS",[13967,13969],{"type":948,"attrs":13968},{"color":950},{"type":952},{"type":31,"attrs":13971,"content":13972},{"textAlign":869},[13973],{"text":13974,"type":945,"marks":13975},"These are triggered by something the customer has done:",[13976],{"type":948,"attrs":13977},{"color":950},{"type":6268,"content":13979},[13980],{"type":31,"attrs":13981,"content":13982},{"textAlign":869},[13983],{"text":13984,"type":945,"marks":13985},"Thanks! We've received order #1042. We'll text you again when it's ready for pickup.",[13986],{"type":948,"attrs":13987},{"color":950},{"type":939,"attrs":13989,"content":13990},{"level":1100,"textAlign":869},[13991],{"text":13992,"type":945,"marks":13993},"Marketing SMS",[13994,13996],{"type":948,"attrs":13995},{"color":950},{"type":952},{"type":31,"attrs":13998,"content":13999},{"textAlign":869},[14000],{"text":14001,"type":945},"These go only to people who have asked to receive them:",{"type":6268,"content":14003},[14004],{"type":31,"attrs":14005,"content":14006},{"textAlign":869},[14007],{"text":14008,"type":945},"Fresh stock is available now. Order online while this week's supply lasts.",{"type":31,"attrs":14010,"content":14011},{"textAlign":869},[14012],{"text":14013,"type":945},"Keeping those workflows separate makes your application easier to reason about and makes consent easier to manage.",{"type":31,"attrs":14015,"content":14016},{"textAlign":869},[14017],{"text":14018,"type":945,"marks":14019},"Step 1: Give your AI assistant the real API",[14020,14022],{"type":948,"attrs":14021},{"color":950},{"type":952},{"type":31,"attrs":14024,"content":14025},{"textAlign":869},[14026],{"text":14027,"type":945,"marks":14028},"You could ask an AI coding assistant to:",[14029],{"type":948,"attrs":14030},{"color":950},{"type":6268,"content":14032},[14033],{"type":31,"attrs":14034,"content":14035},{"textAlign":869},[14036],{"text":14037,"type":945,"marks":14038},"Add SMS to my application.",[14039],{"type":948,"attrs":14040},{"color":950},{"type":31,"attrs":14042,"content":14043},{"textAlign":869},[14044],{"text":14045,"type":945,"marks":14046},"It might produce perfectly good code.",[14047],{"type":948,"attrs":14048},{"color":950},{"type":31,"attrs":14050,"content":14051},{"textAlign":869},[14052],{"text":14053,"type":945,"marks":14054},"It might also use an old endpoint, assume the wrong authentication scheme, copy a pattern from another SMS provider or invent a parameter that doesn't exist.",[14055],{"type":948,"attrs":14056},{"color":950},{"type":31,"attrs":14058,"content":14059},{"textAlign":869},[14060],{"text":14061,"type":945,"marks":14062},"A better approach is to give the coding assistant access to the messaging platform it's actually implementing.",[14063],{"type":948,"attrs":14064},{"color":950},{"type":31,"attrs":14066,"content":14067},{"textAlign":869},[14068],{"text":14069,"type":945,"marks":14070},"Kudosity provides a Model Context Protocol server that gives compatible assistants messaging tools and access to the current API specifications.",[14071],{"type":948,"attrs":14072},{"color":950},{"type":31,"attrs":14074,"content":14075},{"textAlign":869},[14076,14081,14088],{"text":14077,"type":945,"marks":14078},"Start with the ",[14079],{"type":948,"attrs":14080},{"color":950},{"text":14082,"type":945,"marks":14083},"Kudosity MCP Server guide",[14084,14086],{"type":965,"attrs":14085},{"href":662,"uuid":869,"anchor":869,"target":213,"linktype":45},{"type":948,"attrs":14087},{"color":950},{"text":1139,"type":945,"marks":14089},[14090],{"type":948,"attrs":14091},{"color":950},{"type":31,"attrs":14093,"content":14094},{"textAlign":869},[14095],{"text":14096,"type":945,"marks":14097},"The installable MCP server exposes native tools for sending messages, managing contacts and webhooks, checking messaging results and discovering the API. Its API-discovery tools read the live OpenAPI specifications rather than relying on a static description of the API.",[14098],{"type":948,"attrs":14099},{"color":950},{"type":31,"attrs":14101,"content":14102},{"textAlign":869},[14103,14108,14116],{"text":14104,"type":945,"marks":14105},"If you're starting from scratch, use the ",[14106],{"type":948,"attrs":14107},{"color":950},{"text":14109,"type":945,"marks":14110},"Getting started with AI guide",[14111,14114],{"type":965,"attrs":14112},{"href":14113,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Fdevelopers.kudosity.com\u002Fdocs\u002Fgetting-started-with-ai",{"type":948,"attrs":14115},{"color":950},{"text":1139,"type":945,"marks":14117},[14118],{"type":948,"attrs":14119},{"color":950},{"type":31,"attrs":14121,"content":14122},{"textAlign":869},[14123],{"text":14124,"type":945,"marks":14125},"It walks an AI assistant through connecting to Kudosity and checking its setup before making changes or sending messages.",[14126],{"type":948,"attrs":14127},{"color":950},{"type":31,"attrs":14129,"content":14130},{"textAlign":869},[14131,14136,14144],{"text":14132,"type":945,"marks":14133},"Then try the f",[14134],{"type":948,"attrs":14135},{"color":950},{"text":14137,"type":945,"marks":14138},"irst message with your AI assistant walkthrough",[14139,14142],{"type":965,"attrs":14140},{"href":14141,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Fdevelopers.kudosity.com\u002Fdocs\u002Ffirst-message-with-ai",{"type":948,"attrs":14143},{"color":950},{"text":14145,"type":945,"marks":14146},", which takes you through preparing, approving and checking a real test SMS.",[14147],{"type":948,"attrs":14148},{"color":950},{"type":31,"attrs":14150,"content":14151},{"textAlign":869},[14152],{"text":14153,"type":945,"marks":14154},"Step 2: Give the assistant the application context",[14155,14157],{"type":948,"attrs":14156},{"color":950},{"type":952},{"type":31,"attrs":14159,"content":14160},{"textAlign":869},[14161],{"text":14162,"type":945,"marks":14163},"Once the assistant understands the messaging API, tell it what you're actually building.",[14164],{"type":948,"attrs":14165},{"color":950},{"type":31,"attrs":14167,"content":14168},{"textAlign":869},[14169],{"text":14170,"type":945,"marks":14171},"For example:",[14172,14174],{"type":948,"attrs":14173},{"color":950},{"type":952},{"type":31,"attrs":14176,"content":14177},{"textAlign":869},[14178],{"text":14179,"type":945,"marks":14180},"I'm building a Next.js ecommerce application:",[14181],{"type":948,"attrs":14182},{"color":950},{"type":1147,"content":14184},[14185,14195,14205],{"type":1150,"content":14186},[14187],{"type":31,"attrs":14188,"content":14189},{"textAlign":869},[14190],{"text":14191,"type":945,"marks":14192},"Supabase stores customers, SMS consent and orders.",[14193],{"type":948,"attrs":14194},{"color":950},{"type":1150,"content":14196},[14197],{"type":31,"attrs":14198,"content":14199},{"textAlign":869},[14200],{"text":14201,"type":945,"marks":14202},"Stripe handles purchases.",[14203],{"type":948,"attrs":14204},{"color":950},{"type":1150,"content":14206},[14207],{"type":31,"attrs":14208,"content":14209},{"textAlign":869},[14210],{"text":14211,"type":945,"marks":14212},"Customers can separately opt in to receive SMS notifications when products become available.",[14213],{"type":948,"attrs":14214},{"color":950},{"type":31,"attrs":14216,"content":14217},{"textAlign":869},[14218],{"text":14219,"type":945,"marks":14220},"Add Kudosity SMS for:",[14221,14223],{"type":948,"attrs":14222},{"color":950},{"type":952},{"type":4770,"attrs":14225,"content":14226},{"order":4772},[14227,14237,14247,14257,14267,14277],{"type":1150,"content":14228},[14229],{"type":31,"attrs":14230,"content":14231},{"textAlign":869},[14232],{"text":14233,"type":945,"marks":14234},"An order confirmation after successful payment.",[14235],{"type":948,"attrs":14236},{"color":950},{"type":1150,"content":14238},[14239],{"type":31,"attrs":14240,"content":14241},{"textAlign":869},[14242],{"text":14243,"type":945,"marks":14244},"A message when the order is ready.",[14245],{"type":948,"attrs":14246},{"color":950},{"type":1150,"content":14248},[14249],{"type":31,"attrs":14250,"content":14251},{"textAlign":869},[14252],{"text":14253,"type":945,"marks":14254},"Availability messages only for customers with marketing consent.",[14255],{"type":948,"attrs":14256},{"color":950},{"type":1150,"content":14258},[14259],{"type":31,"attrs":14260,"content":14261},{"textAlign":869},[14262],{"text":14263,"type":945,"marks":14264},"Delivery status tracking.",[14265],{"type":948,"attrs":14266},{"color":950},{"type":1150,"content":14268},[14269],{"type":31,"attrs":14270,"content":14271},{"textAlign":869},[14272],{"text":14273,"type":945,"marks":14274},"Inbound SMS replies.",[14275],{"type":948,"attrs":14276},{"color":950},{"type":1150,"content":14278},[14279],{"type":31,"attrs":14280,"content":14281},{"textAlign":869},[14282],{"text":14283,"type":945,"marks":14284},"Opt-outs.",[14285],{"type":948,"attrs":14286},{"color":950},{"type":31,"attrs":14288,"content":14289},{"textAlign":869},[14290],{"text":14291,"type":945,"marks":14292},"Use Supabase Edge Functions for server-side messaging logic.",[14293],{"type":948,"attrs":14294},{"color":950},{"type":31,"attrs":14296,"content":14297},{"textAlign":869},[14298],{"text":14299,"type":945,"marks":14300},"Keep transactional and marketing messaging separate.",[14301],{"type":948,"attrs":14302},{"color":950},{"type":31,"attrs":14304,"content":14305},{"textAlign":869},[14306],{"text":14307,"type":945,"marks":14308},"Add protection against duplicate sends and automated reply loops.",[14309],{"type":948,"attrs":14310},{"color":950},{"type":31,"attrs":14312,"content":14313},{"textAlign":869},[14314],{"text":14315,"type":945,"marks":14316},"Record failed and rejected sends so they can't silently continue.",[14317],{"type":948,"attrs":14318},{"color":950},{"type":31,"attrs":14320,"content":14321},{"textAlign":869},[14322],{"text":14323,"type":945,"marks":14324},"Use the current Kudosity documentation.",[14325],{"type":948,"attrs":14326},{"color":950},{"type":31,"attrs":14328,"content":14329},{"textAlign":869},[14330],{"text":14331,"type":945,"marks":14332},"Don't invent endpoints or parameters.",[14333],{"type":948,"attrs":14334},{"color":950},{"type":31,"attrs":14336,"content":14337},{"textAlign":869},[14338],{"text":14339,"type":945,"marks":14340},"Keep credentials in environment variables.",[14341],{"type":948,"attrs":14342},{"color":950},{"type":31,"attrs":14344,"content":14345},{"textAlign":869},[14346,14351,14357],{"text":14347,"type":945,"marks":14348},"Notice that this prompt describes ",[14349],{"type":948,"attrs":14350},{"color":950},{"text":14352,"type":945,"marks":14353},"business behaviour",[14354,14356],{"type":948,"attrs":14355},{"color":950},{"type":952},{"text":14358,"type":945,"marks":14359},", not just code.",[14360],{"type":948,"attrs":14361},{"color":950},{"type":31,"attrs":14363,"content":14364},{"textAlign":869},[14365],{"text":14366,"type":945,"marks":14367},"The AI can discover how to call the API. You're telling it what your application is allowed to do with that API.",[14368],{"type":948,"attrs":14369},{"color":950},{"type":31,"attrs":14371,"content":14372},{"textAlign":869},[14373],{"text":14374,"type":945,"marks":14375},"Step 3: Store consent as real application data",[14376,14378],{"type":948,"attrs":14377},{"color":950},{"type":952},{"type":31,"attrs":14380,"content":14381},{"textAlign":869},[14382,14384,14389],{"text":14383,"type":945},"Don't make ",{"text":14385,"type":945,"marks":14386},"phone_number",[14387],{"type":14388},"code",{"text":14390,"type":945}," do two jobs.",{"type":31,"attrs":14392,"content":14393},{"textAlign":869},[14394],{"text":14395,"type":945},"A customer giving you a phone number to fulfil an order is different from a customer asking you to send future promotional SMS.",{"type":31,"attrs":14397,"content":14398},{"textAlign":869},[14399],{"text":14400,"type":945},"A simple Supabase model could look like:",{"type":3181,"attrs":14402,"content":14403},{"class":869},[14404],{"text":14405,"type":945},"create table customers (\n\n  id uuid primary key default gen_random_uuid(),\n\n  phone text not null,\n\n  sms_marketing_consent boolean not null default false,\n\n  sms_marketing_consented_at timestamptz,\n\n  sms_marketing_opted_out_at timestamptz\n\n);\n\ncreate table orders (\n\n  id uuid primary key default gen_random_uuid(),\n\n  customer_id uuid references customers(id),\n\n  status text not null,\n\n  stripe_payment_id text,\n\n  created_at timestamptz not null default now()\n\n);",{"type":31,"attrs":14407,"content":14408},{"textAlign":869},[14409],{"text":14410,"type":945},"Your signup form might say:",{"type":6268,"content":14412},[14413,14418,14423],{"type":31,"attrs":14414,"content":14415},{"textAlign":869},[14416],{"text":14417,"type":945},"Mobile number",{"type":31,"attrs":14419,"content":14420},{"textAlign":869},[14421],{"text":14422,"type":945},"☐ Text me when new stock becomes available.",{"type":31,"attrs":14424,"content":14425},{"textAlign":869},[14426],{"text":14427,"type":945},"You can unsubscribe at any time.",{"type":31,"attrs":14429,"content":14430},{"textAlign":869},[14431],{"text":14432,"type":945},"For Australian marketing messages, ACMA says businesses need consent, need to identify themselves and need to provide an easy way to unsubscribe. It also recommends keeping evidence of who consented, when and how. Importantly, someone simply buying something from you doesn't automatically create inferred consent for future marketing.",{"type":31,"attrs":14434,"content":14435},{"textAlign":869},[14436,14438,14444],{"text":14437,"type":945},"See ",{"text":14439,"type":945,"marks":14440},"ACMA's guidance on sending commercial messages",[14441],{"type":965,"attrs":14442},{"href":14443,"uuid":869,"anchor":869,"target":776,"linktype":45},"https:\u002F\u002Fwww.acma.gov.au\u002Favoid-sending-spam",{"text":14445,"type":945}," for the current requirements.",{"type":31,"attrs":14447,"content":14448},{"textAlign":869},[14449],{"text":14450,"type":945,"marks":14451},"Step 4: Put messaging behind a Supabase Edge Function",[14452,14454],{"type":948,"attrs":14453},{"color":950},{"type":952},{"type":31,"attrs":14456,"content":14457},{"textAlign":869},[14458],{"text":14459,"type":945},"You don't want API credentials in the browser.",{"type":31,"attrs":14461,"content":14462},{"textAlign":869},[14463],{"text":14464,"type":945},"Instead, put the messaging request behind server-side code such as a Supabase Edge Function.",{"type":31,"attrs":14466,"content":14467},{"textAlign":869},[14468],{"text":14469,"type":945},"At its simplest, the actual Kudosity call is just an HTTP request:",{"type":3181,"attrs":14471,"content":14472},{"class":869},[14473],{"text":14474,"type":945},"const apiKey = Deno.env.get(\"KUDOSITY_API_KEY\");\n\nconst sender = Deno.env.get(\"KUDOSITY_SMS_SENDER\");\n\nasync function sendSms(\n\n  recipient: string,\n\n  message: string,\n\n  messageRef: string\n\n) {\n\n  const response = await fetch(\n\n    \"https:\u002F\u002Fapi.transmitmessage.com\u002Fv2\u002Fsms\",\n\n    {\n\n      method: \"POST\",\n\n      headers: {\n\n        \"Content-Type\": \"application\u002Fjson\",\n\n        \"x-api-key\": apiKey!,\n\n      },\n\n      body: JSON.stringify({\n\n        sender,\n\n        recipient,\n\n        message,\n\n        message_ref: messageRef,\n\n      }),\n\n    }\n\n  );\n\n  if (!response.ok) {\n\n    const error = await response.text();\n\n    throw new ErrorSMS failed: ${response.status} ${error});\n\n  }\n\n  return response.json();\n\n}",{"type":31,"attrs":14476,"content":14477},{"textAlign":869},[14478,14480,14486,14488,14492],{"text":14479,"type":945},"The current API is documented in the ",{"text":14481,"type":945,"marks":14482},"Send SMS reference",[14483],{"type":965,"attrs":14484},{"href":14485,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Fdevelopers.kudosity.com\u002Freference\u002Fpost_v2-sms",{"text":14487,"type":945}," under ",{"text":14489,"type":945,"marks":14490},"POST \u002Fv2\u002Fsms",[14491],{"type":14388},{"text":1139,"type":945},{"type":31,"attrs":14494,"content":14495},{"textAlign":869},[14496,14500],{"text":14497,"type":945,"marks":14498},"message_ref",[14499],{"type":14388},{"text":14501,"type":945}," is particularly useful here because it lets your application attach its own identifier to the SMS:",{"type":3181,"attrs":14503,"content":14504},{"class":869},[14505],{"text":14506,"type":945},"order-1042-confirmation",{"type":31,"attrs":14508,"content":14509},{"textAlign":869},[14510],{"text":14511,"type":945},"That reference comes back in messaging events, making it much easier to associate delivery information with the order that generated the message.",{"type":31,"attrs":14513,"content":14514},{"textAlign":869},[14515],{"text":14516,"type":945,"marks":14517},"Step 5: Trigger it from a real application event",[14518,14520],{"type":948,"attrs":14519},{"color":950},{"type":952},{"type":31,"attrs":14522,"content":14523},{"textAlign":869},[14524],{"text":14525,"type":945},"Now connect messaging to something meaningful.",{"type":31,"attrs":14527,"content":14528},{"textAlign":869},[14529],{"text":14170,"type":945,"marks":14530},[14531],{"type":952},{"type":3181,"attrs":14533,"content":14534},{"class":869},[14535],{"text":14536,"type":945},"Stripe payment succeeds\n        │\n        ▼\nCreate\u002Fupdate order in Supabase\n        │\n        ▼\nCall messaging Edge Function\n        │\n        ▼\nPOST \u002Fv2\u002Fsms\n        │\n        ▼\nCustomer receives confirmation",{"type":31,"attrs":14538,"content":14539},{"textAlign":869},[14540],{"text":14541,"type":945},"Your application might generate:",{"type":3181,"attrs":14543,"content":14544},{"class":869},[14545],{"text":14546,"type":945},"await sendSms(\n\n  customer.phone,\n\n  Thanks! We've received order #${order.id}. We'll text you when it's ready.,\n\n  order-${order.id}-confirmation\n\n);",{"type":31,"attrs":14548,"content":14549},{"textAlign":869},[14550],{"text":14551,"type":945},"The important part isn't the exact code.",{"type":31,"attrs":14553,"content":14554},{"textAlign":869},[14555,14557,14561],{"text":14556,"type":945},"It's that ",{"text":14558,"type":945,"marks":14559},"Stripe decides whether a payment succeeded, your application decides what that means, and the messaging API sends the resulting notification",[14560],{"type":952},{"text":1139,"type":945},{"type":31,"attrs":14563,"content":14564},{"textAlign":869},[14565],{"text":14566,"type":945},"AI helped build the workflow.",{"type":31,"attrs":14568,"content":14569},{"textAlign":869},[14570],{"text":14571,"type":945},"AI doesn't need to decide whether someone's credit card payment succeeded.",{"type":31,"attrs":14573,"content":14574},{"textAlign":869},[14575],{"text":14576,"type":945,"marks":14577},"Step 6: Close the loop with webhooks",[14578],{"type":952},{"type":31,"attrs":14580,"content":14581},{"textAlign":869},[14582],{"text":14583,"type":945},"A successful API request means your messaging provider accepted the request.",{"type":31,"attrs":14585,"content":14586},{"textAlign":869},[14587],{"text":14588,"type":945},"It doesn't necessarily mean the customer's phone received the SMS.",{"type":31,"attrs":14590,"content":14591},{"textAlign":869},[14592],{"text":14593,"type":945},"For that, use webhooks.",{"type":31,"attrs":14595,"content":14596},{"textAlign":869},[14597],{"text":14598,"type":945},"Kudosity supports messaging events including:",{"type":1147,"content":14600},[14601,14610,14619],{"type":1150,"content":14602},[14603],{"type":31,"attrs":14604,"content":14605},{"textAlign":869},[14606],{"text":14607,"type":945,"marks":14608},"SMS_STATUS",[14609],{"type":14388},{"type":1150,"content":14611},[14612],{"type":31,"attrs":14613,"content":14614},{"textAlign":869},[14615],{"text":14616,"type":945,"marks":14617},"SMS_INBOUND",[14618],{"type":14388},{"type":1150,"content":14620},[14621],{"type":31,"attrs":14622,"content":14623},{"textAlign":869},[14624],{"text":14625,"type":945,"marks":14626},"OPT_OUT",[14627],{"type":14388},{"type":31,"attrs":14629,"content":14630},{"textAlign":869},[14631,14632,14635],{"text":2841,"type":945},{"text":14607,"type":945,"marks":14633},[14634],{"type":14388},{"text":14636,"type":945}," event can tell your application whether a message was delivered, failed, soft bounced or hard bounced.",{"type":31,"attrs":14638,"content":14639},{"textAlign":869},[14640,14643],{"text":14616,"type":945,"marks":14641},[14642],{"type":14388},{"text":14644,"type":945}," tells you when someone has replied.",{"type":31,"attrs":14646,"content":14647},{"textAlign":869},[14648,14651],{"text":14625,"type":945,"marks":14649},[14650],{"type":14388},{"text":14652,"type":945}," tells you when an unsubscribe event occurs.",{"type":31,"attrs":14654,"content":14655},{"textAlign":869},[14656,14658,14664,14666,14670],{"text":14657,"type":945},"See the ",{"text":14659,"type":945,"marks":14660},"Create Webhook API reference",[14661],{"type":965,"attrs":14662},{"href":14663,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Fdevelopers.kudosity.com\u002Freference\u002Fpost_v2-webhook",{"text":14665,"type":945}," (",{"text":14667,"type":945,"marks":14668},"POST \u002Fv2\u002Fwebhook",[14669],{"type":14388},{"text":14671,"type":945}," ).",{"type":31,"attrs":14673,"content":14674},{"textAlign":869},[14675],{"text":14676,"type":945},"Your application could expose:",{"type":3181,"attrs":14678,"content":14679},{"class":869},[14680],{"text":14681,"type":945},"POST \u002Fapi\u002Fwebhooks\u002Fkudosity",{"type":31,"attrs":14683,"content":14684},{"textAlign":869},[14685],{"text":14686,"type":945},"and process events like this:",{"type":3181,"attrs":14688,"content":14689},{"class":869},[14690],{"text":14691,"type":945},"SMS_STATUS\n\n    │\n\n    └──► update message delivery status\n\nSMS_INBOUND\n\n    │\n\n    └──► store incoming message\n\n          │\n\n          └──► optionally decide whether to send a new reply\n\nOPT_OUT\n\n    │\n\n    └──► sms_marketing_consent = false\n\n         sms_marketing_opted_out_at = now()",{"type":31,"attrs":14693,"content":14694},{"textAlign":869},[14695],{"text":14696,"type":945},"There's an important implementation detail here for developers coming from other messaging platforms:",{"type":31,"attrs":14698,"content":14699},{"textAlign":869},[14700],{"text":14701,"type":945,"marks":14702},"Treat an inbound message as an event.",[14703],{"type":952},{"type":31,"attrs":14705,"content":14706},{"textAlign":869},[14707],{"text":14708,"type":945},"If the application wants to reply, receive the inbound webhook, run your business logic, and make a new outbound SMS request.",{"type":31,"attrs":14710,"content":14711},{"textAlign":869},[14712],{"text":14713,"type":945},"Don't train your AI coding assistant to assume that returning an SMS body directly from the inbound webhook automatically sends the response.",{"type":31,"attrs":14715,"content":14716},{"textAlign":869},[14717],{"text":14718,"type":945,"marks":14719},"Step 7: Build the availability workflow separately",[14720],{"type":952},{"type":31,"attrs":14722,"content":14723},{"textAlign":869},[14724],{"text":14725,"type":945},"When products become available, select customers who currently have permission to receive marketing:",{"type":3181,"attrs":14727,"content":14728},{"class":869},[14729],{"text":14730,"type":945},"select phone\n\nfrom customers\n\nwhere sms_marketing_consent = true\n\n  and sms_marketing_opted_out_at is null;",{"type":31,"attrs":14732,"content":14733},{"textAlign":869},[14734],{"text":14735,"type":945},"Then send the availability notification.",{"type":31,"attrs":14737,"content":14738},{"textAlign":869},[14739],{"text":14170,"type":945},{"type":3181,"attrs":14741,"content":14742},{"class":869},[14743],{"text":14744,"type":945},"Fresh stock is available now.\n\nOrder here: example.com\u002Fshop\n\nOpt out: [opt-out-link]",{"type":31,"attrs":14746,"content":14747},{"textAlign":869},[14748,14750,14754],{"text":14749,"type":945},"The Kudosity V2 SMS endpoint supports an ",{"text":14751,"type":945,"marks":14752},"[opt-out-link]",[14753],{"type":14388},{"text":14755,"type":945}," placeholder that generates an unsubscribe link when the message is sent. It also supports link tracking.",{"type":31,"attrs":14757,"content":14758},{"textAlign":869},[14759],{"text":14760,"type":945},"Keep promotional content out of order confirmations and other transactional messages unless you have the appropriate consent for marketing.",{"type":31,"attrs":14762,"content":14763},{"textAlign":869},[14764],{"text":14765,"type":945,"marks":14766},"Step 8: Add the guardrails your AI might forget",[14767],{"type":952},{"type":31,"attrs":14769,"content":14770},{"textAlign":869},[14771],{"text":14772,"type":945},"AI makes integrations much faster to build.",{"type":31,"attrs":14774,"content":14775},{"textAlign":869},[14776],{"text":14777,"type":945},"It can also make automation mistakes happen much faster.",{"type":31,"attrs":14779,"content":14780},{"textAlign":869},[14781],{"text":14782,"type":945},"Early customer research has already given us a few useful lessons here.",{"type":939,"attrs":14784,"content":14785},{"level":1100,"textAlign":869},[14786],{"text":14787,"type":945},"Prevent reply loops",{"type":31,"attrs":14789,"content":14790},{"textAlign":869},[14791],{"text":14792,"type":945},"A simple two-way messaging agent can accidentally create this:",{"type":3181,"attrs":14794,"content":14795},{"class":869},[14796],{"text":14797,"type":945},"Inbound SMS\n\n    ↓\n\nAgent replies\n\n    ↓\n\nReply creates another event\n\n    ↓\n\nAgent replies again\n\n    ↓",{"type":31,"attrs":14799,"content":14800},{"textAlign":869},[14801],{"text":14802,"type":945},"We've seen automated messaging create a reply loop quickly enough to trigger account protection.",{"type":31,"attrs":14804,"content":14805},{"textAlign":869},[14806],{"text":14807,"type":945},"Your implementation should therefore have explicit loop controls.",{"type":31,"attrs":14809,"content":14810},{"textAlign":869},[14811],{"text":14170,"type":945},{"type":1147,"content":14813},[14814,14821,14828,14835],{"type":1150,"content":14815},[14816],{"type":31,"attrs":14817,"content":14818},{"textAlign":869},[14819],{"text":14820,"type":945},"Don't respond to messages generated by your own workflow.",{"type":1150,"content":14822},[14823],{"type":31,"attrs":14824,"content":14825},{"textAlign":869},[14826],{"text":14827,"type":945},"Don't send more than N automated replies to the same conversation within a defined period.",{"type":1150,"content":14829},[14830],{"type":31,"attrs":14831,"content":14832},{"textAlign":869},[14833],{"text":14834,"type":945},"Stop automation when the intent is unclear.",{"type":1150,"content":14836},[14837],{"type":31,"attrs":14838,"content":14839},{"textAlign":869},[14840],{"text":14841,"type":945},"Escalate rather than repeatedly retrying.",{"type":31,"attrs":14843,"content":14844},{"textAlign":869},[14845],{"text":14846,"type":945},"Don't rely on the model to decide this dynamically every time.",{"type":31,"attrs":14848,"content":14849},{"textAlign":869},[14850],{"text":14851,"type":945},"Put these limits in application code.",{"type":939,"attrs":14853,"content":14854},{"level":1100,"textAlign":869},[14855],{"text":14856,"type":945},"Don't let failures disappear",{"type":31,"attrs":14858,"content":14859},{"textAlign":869},[14860],{"text":14861,"type":945},"A scheduled worker can continue running even when its messages aren't succeeding.",{"type":31,"attrs":14863,"content":14864},{"textAlign":869},[14865],{"text":14866,"type":945},"So don't just log exceptions.",{"type":31,"attrs":14868,"content":14869},{"textAlign":869},[14870],{"text":14871,"type":945},"Track the result of every automated send and alert when a pattern develops:",{"type":3181,"attrs":14873,"content":14874},{"class":869},[14875],{"text":14876,"type":945},"5 consecutive rejected sends\n\n        ↓\n\nstop workflow\n\n        ↓\n\nalert operator",{"type":31,"attrs":14878,"content":14879},{"textAlign":869},[14880],{"text":14881,"type":945},"or:",{"type":3181,"attrs":14883,"content":14884},{"class":869},[14885],{"text":14886,"type":945},"delivery failure rate exceeds threshold\n\n        ↓\n\nalert",{"type":31,"attrs":14888,"content":14889},{"textAlign":869},[14890,14892,14896],{"text":14891,"type":945},"For automated workers, ",{"text":14893,"type":945,"marks":14894},"error visibility is part of the product",[14895],{"type":952},{"text":1139,"type":945},{"type":31,"attrs":14898,"content":14899},{"textAlign":869},[14900],{"text":14901,"type":945,"marks":14902},"Make duplicate sends difficult",[14903],{"type":952},{"type":31,"attrs":14905,"content":14906},{"textAlign":869},[14907],{"text":14908,"type":945},"Payment systems, serverless functions and webhooks can all retry.",{"type":31,"attrs":14910,"content":14911},{"textAlign":869},[14912],{"text":14913,"type":945},"Before sending:",{"type":3181,"attrs":14915,"content":14916},{"class":869},[14917],{"text":14918,"type":945},"Has order-1042-confirmation already been sent?\n\n    │\n\n    ├── yes → do nothing\n\n    │\n\n    └── no  → send + record result",{"type":31,"attrs":14920,"content":14921},{"textAlign":869},[14922],{"text":14923,"type":945},"Use your own event or message reference as an idempotency boundary in your database.",{"type":31,"attrs":14925,"content":14926},{"textAlign":869},[14927],{"text":14928,"type":945,"marks":14929},"Watch SMS length",[14930],{"type":952},{"type":31,"attrs":14932,"content":14933},{"textAlign":869},[14934],{"text":14935,"type":945},"SMS billing is based on message parts, not just logical messages.",{"type":31,"attrs":14937,"content":14938},{"textAlign":869},[14939,14941,14945],{"text":14940,"type":945},"The Kudosity SMS response includes ",{"text":14942,"type":945,"marks":14943},"sms_count",[14944],{"type":14388},{"text":14946,"type":945},", and the API documentation explains the character limits for single- and multipart SMS. Unicode characters such as emoji reduce those limits significantly.",{"type":31,"attrs":14948,"content":14949},{"textAlign":869},[14950],{"text":14951,"type":945},"This matters when AI is generating copy.",{"type":31,"attrs":14953,"content":14954},{"textAlign":869},[14955],{"text":14956,"type":945},"A coding assistant or agent might happily turn:",{"type":6268,"content":14958},[14959],{"type":31,"attrs":14960,"content":14961},{"textAlign":869},[14962],{"text":14963,"type":945},"Your order is ready: example.com\u002Fx1",{"type":31,"attrs":14965,"content":14966},{"textAlign":869},[14967],{"text":14968,"type":945},"into a beautifully written 350-character update with an enormous URL.",{"type":31,"attrs":14970,"content":14971},{"textAlign":869},[14972],{"text":14973,"type":945},"That can turn one SMS into several.",{"type":31,"attrs":14975,"content":14976},{"textAlign":869},[14977,14979,14983],{"text":14978,"type":945},"If a message contains links, the API's ",{"text":14980,"type":945,"marks":14981},"track_links",[14982],{"type":14388},{"text":14984,"type":945}," option can shorten and track them.",{"type":31,"attrs":14986,"content":14987},{"textAlign":869},[14988],{"text":14989,"type":945},"A good production prompt therefore includes something like:",{"type":3181,"attrs":14991,"content":14992},{"class":869},[14993],{"text":14994,"type":945},"Keep SMS copy concise.\n\nBefore sending generated SMS:\n\n- check message length\n\n- avoid unnecessary Unicode characters\n\n- use tracked links where appropriate\n\n- expose the SMS-part count in logs or reporting",{"type":31,"attrs":14996,"content":14997},{"textAlign":869},[14998],{"text":14999,"type":945,"marks":15000},"Step 9: Decide where AI actually belongs",[15001],{"type":952},{"type":31,"attrs":15003,"content":15004},{"textAlign":869},[15005],{"text":15006,"type":945},"There are two quite different ways to use AI with messaging.",{"type":31,"attrs":15008,"content":15009},{"textAlign":869},[15010],{"text":15011,"type":945,"marks":15012},"AI builds the application",[15013],{"type":952},{"type":31,"attrs":15015,"content":15016},{"textAlign":869},[15017],{"text":15018,"type":945},"This is the pattern we've used throughout this article:",{"type":3181,"attrs":15020,"content":15021},{"class":869},[15022],{"text":15023,"type":945},"Claude Code \u002F Codex \u002F Cursor\n            │\n            ▼\n      builds application\n            │\n            ▼\n      deterministic rules\n            │\n            ▼\n       Kudosity API",{"type":31,"attrs":15025,"content":15026},{"textAlign":869},[15027],{"text":15028,"type":945},"Once deployed, no AI decision is required to send an order confirmation.",{"type":31,"attrs":15030,"content":15031},{"textAlign":869},[15032],{"text":15033,"type":945},"For many applications, that's exactly what you want.",{"type":939,"attrs":15035,"content":15036},{"level":1100,"textAlign":869},[15037],{"text":15038,"type":945},"AI operates inside the application",{"type":31,"attrs":15040,"content":15041},{"textAlign":869},[15042],{"text":15043,"type":945},"The second model looks more like:",{"type":3181,"attrs":15045,"content":15046},{"class":869},[15047],{"text":15048,"type":945},"Customer event\n      │\n      ▼\n   AI agent\n      │\n      ▼\nBusiness rules + consent\n      │\n      ▼\nMessaging tool\n      │\n      ▼\n   Kudosity\n      │\n      ▼\nDelivery \u002F inbound event\n      │\n      └────────► agent or application",{"type":31,"attrs":15050,"content":15051},{"textAlign":869},[15052],{"text":15053,"type":945},"We're already seeing customers build workflows of this kind, including lead-follow-up agents and two-way sales conversations.",{"type":31,"attrs":15055,"content":15056},{"textAlign":869},[15057],{"text":15058,"type":945},"Here the AI isn't merely writing the software.",{"type":31,"attrs":15060,"content":15061},{"textAlign":869},[15062],{"text":15063,"type":945},"It's participating in the workflow.",{"type":31,"attrs":15065,"content":15066},{"textAlign":869},[15067],{"text":15068,"type":945},"That requires tighter controls around what it can send, to whom, how often and under what circumstances.",{"type":31,"attrs":15070,"content":15071},{"textAlign":869},[15072],{"text":15073,"type":945,"marks":15074},"Step 10: Choose the AI integration that matches the job",[15075],{"type":952},{"type":31,"attrs":15077,"content":15078},{"textAlign":869},[15079],{"text":15080,"type":945},"Kudosity exposes several ways for AI tools and applications to work with messaging.",{"type":939,"attrs":15082,"content":15083},{"level":1100,"textAlign":869},[15084],{"text":15085,"type":945},"Claude Code, Cursor and other MCP clients",{"type":31,"attrs":15087,"content":15088},{"textAlign":869},[15089,15091,15096],{"text":15090,"type":945},"Use the ",{"text":15092,"type":945,"marks":15093},"Kudosity MCP Server",[15094],{"type":965,"attrs":15095},{"href":662,"uuid":869,"anchor":869,"target":213,"linktype":45},{"text":1139,"type":945},{"type":31,"attrs":15098,"content":15099},{"textAlign":869},[15100],{"text":15101,"type":945},"The installable MCP server exposes messaging, contacts, webhook, account and live API-discovery tools. It can be used by MCP-compatible clients including Claude Code, Claude Desktop, Cursor and Windsurf.",{"type":31,"attrs":15103,"content":15104},{"textAlign":869},[15105],{"text":15106,"type":945},"This is the route we'd recommend when an AI coding assistant is helping build a normal application.",{"type":939,"attrs":15108,"content":15109},{"level":1100,"textAlign":869},[15110],{"text":15111,"type":945},"Claude Code",{"type":31,"attrs":15113,"content":15114},{"textAlign":869},[15115,15117,15121],{"text":15116,"type":945},"Kudosity also provides a dedicated ",{"text":668,"type":945,"marks":15118},[15119],{"type":965,"attrs":15120},{"href":667,"uuid":869,"anchor":869,"target":213,"linktype":45},{"text":1139,"type":945},{"type":31,"attrs":15123,"content":15124},{"textAlign":869},[15125],{"text":15126,"type":945},"It can send messages, manage contacts and configure messaging workflows from Claude Code using natural-language instructions.",{"type":31,"attrs":15128,"content":15129},{"textAlign":869},[15130],{"text":15131,"type":945},"It's useful for prototyping, experimenting with the API or building directly from Claude Code.",{"type":939,"attrs":15133,"content":15134},{"level":1100,"textAlign":869},[15135],{"text":15136,"type":945},"Vercel AI SDK",{"type":31,"attrs":15138,"content":15139},{"textAlign":869},[15140,15142,15148],{"text":15141,"type":945},"If your Next.js application actually contains an AI agent, use the ",{"text":15143,"type":945,"marks":15144},"Kudosity Vercel AI SDK tools",[15145],{"type":965,"attrs":15146},{"href":15147,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Fdevelopers.kudosity.com\u002Fdocs\u002Fai-sdk",{"text":1139,"type":945},{"type":31,"attrs":15150,"content":15151},{"textAlign":869},[15152,15153,15157],{"text":3444,"type":945},{"text":15154,"type":945,"marks":15155},"ai-sdk-kudosity",[15156],{"type":14388},{"text":15158,"type":945}," package provides messaging and delivery tools that can be registered directly with a Vercel AI SDK agent. The agent can send messages and then retrieve delivery results, while application configuration can provide defaults such as the sender rather than allowing the model to invent them.",{"type":939,"attrs":15160,"content":15161},{"level":1100,"textAlign":869},[15162],{"text":15163,"type":945},"LangChain",{"type":31,"attrs":15165,"content":15166},{"textAlign":869},[15167,15169,15175],{"text":15168,"type":945},"For LangChain.js applications, use the ",{"text":15170,"type":945,"marks":15171},"Kudosity LangChain tools",[15172],{"type":965,"attrs":15173},{"href":15174,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Fdevelopers.kudosity.com\u002Fdocs\u002Flangchain",{"text":1139,"type":945},{"type":31,"attrs":15177,"content":15178},{"textAlign":869},[15179],{"text":15180,"type":945},"This is useful when messaging is one capability inside a broader agent workflow.",{"type":939,"attrs":15182,"content":15183},{"level":1100,"textAlign":869},[15184],{"text":15185,"type":945},"Direct API",{"type":31,"attrs":15187,"content":15188},{"textAlign":869},[15189],{"text":15190,"type":945},"You don't have to use an AI-specific package at all.",{"type":31,"attrs":15192,"content":15193},{"textAlign":869},[15194],{"text":15195,"type":945},"The same application can simply use the normal REST APIs.",{"type":31,"attrs":15197,"content":15198},{"textAlign":869},[15199],{"text":15200,"type":945},"That's often the right production architecture even when Claude Code or Codex wrote most of the integration.",{"type":939,"attrs":15202,"content":15203},{"level":941,"textAlign":869},[15204],{"text":15205,"type":945},"Already using Shopify?",{"type":31,"attrs":15207,"content":15208},{"textAlign":869},[15209],{"text":15210,"type":945},"You may not need Next.js, Stripe or a new product database.",{"type":31,"attrs":15212,"content":15213},{"textAlign":869},[15214],{"text":15215,"type":945},"If Shopify already owns your products, customers and orders, keep it that way.",{"type":31,"attrs":15217,"content":15218},{"textAlign":869},[15219],{"text":15220,"type":945,"marks":15221},"A useful AI-development setup is:",[15222],{"type":952},{"type":3181,"attrs":15224,"content":15225},{"class":869},[15226],{"text":15227,"type":945},"AI coding assistant\n   │\n   ├────────► Shopify context\n   │            ├── products\n   │            ├── customers\n   │            └── orders\n   │\n   └────────► Kudosity\n                ├── messaging\n                ├── replies\n                └── delivery events",{"type":31,"attrs":15229,"content":15230},{"textAlign":869},[15231],{"text":15232,"type":945},"That separation is useful.",{"type":31,"attrs":15234,"content":15235},{"textAlign":869},[15236],{"text":15237,"type":945},"Shopify remains the source of truth for commerce.",{"type":31,"attrs":15239,"content":15240},{"textAlign":869},[15241],{"text":15242,"type":945},"Kudosity remains the messaging layer.",{"type":31,"attrs":15244,"content":15245},{"textAlign":869},[15246],{"text":15247,"type":945,"marks":15248},"Your AI assistant can then help build workflows such as:",[15249],{"type":952},{"type":3181,"attrs":15251,"content":15252},{"class":869},[15253],{"text":15254,"type":945},"When an order is fulfilled:\n\n                └── send the customer a delivery SMS.",{"type":3181,"attrs":15256,"content":15257},{"class":869},[15258],{"text":15259,"type":945},"When a customer replies:\n\n                └── associate the inbound SMS with their order.",{"type":3181,"attrs":15261,"content":15262},{"class":869},[15263],{"text":15264,"type":945},"When a promotion starts:\n\n                └── message only customers with valid marketing consent.",{"type":31,"attrs":15266,"content":15267},{"textAlign":869},[15268],{"text":15269,"type":945},"You don't need to make one integration own the entire workflow.",{"type":939,"attrs":15271,"content":15272},{"level":941,"textAlign":869},[15273],{"text":15274,"type":945},"Australian sender IDs",{"type":31,"attrs":15276,"content":15277},{"textAlign":869},[15278],{"text":15279,"type":945},"If you're building for Australia, sender choice also matters.",{"type":31,"attrs":15281,"content":15282},{"textAlign":869},[15283],{"text":15284,"type":945},"A message can come from a phone number or from a branded alphanumeric sender such as your business name.",{"type":31,"attrs":15286,"content":15287},{"textAlign":869},[15288,15290,15294],{"text":15289,"type":945},"Since 1 July 2026, Australia's SMS Sender ID Register has applied to branded sender IDs. Unregistered branded sender IDs can be replaced with ",{"text":15291,"type":945,"marks":15292},"Unverified",[15293],{"type":14388},{"text":15295,"type":945},". Messages sent from ordinary phone numbers aren't subject to the sender-ID registration requirement.",{"type":31,"attrs":15297,"content":15298},{"textAlign":869},[15299,15300,15306],{"text":14437,"type":945},{"text":15301,"type":945,"marks":15302},"ACMA's current Sender ID guidance",[15303],{"type":965,"attrs":15304},{"href":15305,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Fwww.acma.gov.au\u002Fsending-text-messages-your-business-or-organisation-name",{"text":1139,"type":945},{"type":31,"attrs":15308,"content":15309},{"textAlign":869},[15310],{"text":15311,"type":945},"If you need two-way SMS, you'll generally want a reply-capable number rather than an alphanumeric sender anyway.",{"type":31,"attrs":15313,"content":15314},{"textAlign":869},[15315],{"text":15316,"type":945},"Don't let your AI assistant simply invent a sender value.",{"type":31,"attrs":15318,"content":15319},{"textAlign":869},[15320],{"text":15321,"type":945},"Treat sender configuration as infrastructure.",{"type":939,"attrs":15323,"content":15324},{"level":941,"textAlign":869},[15325],{"text":15326,"type":945},"Give your AI assistant documentation it can actually read",{"type":31,"attrs":15328,"content":15329},{"textAlign":869},[15330,15332,15336],{"text":15331,"type":945},"Kudosity's developer portal publishes an ",{"text":15333,"type":945,"marks":15334},"llms.txt",[15335],{"type":14388},{"text":15337,"type":945}," index for AI assistants, Markdown versions of documentation pages and OpenAPI specifications for API discovery.",{"type":1147,"content":15339},[15340,15351,15363],{"type":1150,"content":15341},[15342],{"type":31,"attrs":15343,"content":15344},{"textAlign":869},[15345,15350],{"text":15346,"type":945,"marks":15347},"AI-ready developer docs",[15348],{"type":965,"attrs":15349},{"href":212,"uuid":869,"anchor":869,"target":213,"linktype":45},{"text":1183,"type":945},{"type":1150,"content":15352},[15353],{"type":31,"attrs":15354,"content":15355},{"textAlign":869},[15356,15361],{"text":15357,"type":945,"marks":15358},"Getting started with AI",[15359],{"type":965,"attrs":15360},{"href":14113,"uuid":869,"anchor":869,"target":213,"linktype":45},{"text":15362,"type":945},"  ",{"type":1150,"content":15364},[15365],{"type":31,"attrs":15366,"content":15367},{"textAlign":869},[15368,15372],{"text":15092,"type":945,"marks":15369},[15370],{"type":965,"attrs":15371},{"href":662,"uuid":869,"anchor":869,"target":213,"linktype":45},{"text":15362,"type":945},{"type":31,"attrs":15374,"content":15375},{"textAlign":869},[15376],{"text":15377,"type":945,"marks":15378},"That gives coding agents several ways to understand the platform:",[15379],{"type":952},{"type":3181,"attrs":15381,"content":15382},{"class":869},[15383],{"text":15384,"type":945},"Human documentation\n       │\n       ├── Markdown\n       ├── llms.txt\n       ├── OpenAPI\n       │\n       └── MCP\n              │\n              ▼\n        AI coding assistant",{"type":31,"attrs":15386,"content":15387},{"textAlign":869},[15388],{"text":15389,"type":945},"So instead of relying entirely on what an AI model remembers about an SMS API, you can point it toward the current source material.",{"type":31,"attrs":15391,"content":15392},{"textAlign":869},[15393,15395,15399],{"text":15394,"type":945},"That reduces one of the most common problems with AI-generated integrations: ",{"text":15396,"type":945,"marks":15397},"plausible-looking code written against the wrong API",[15398],{"type":952},{"text":1139,"type":945},{"type":939,"attrs":15401,"content":15402},{"level":941,"textAlign":869},[15403],{"text":15404,"type":945},"Start with one message",{"type":31,"attrs":15406,"content":15407},{"textAlign":869},[15408],{"text":15409,"type":945},"You don't need to build all of this on day one.",{"type":31,"attrs":15411,"content":15412},{"textAlign":869},[15413],{"text":15414,"type":945,"marks":15415},"A sensible path is:",[15416],{"type":952},{"type":4770,"attrs":15418,"content":15419},{"order":4772},[15420,15427,15434,15441,15448,15455,15462,15469,15476,15483,15490],{"type":1150,"content":15421},[15422],{"type":31,"attrs":15423,"content":15424},{"textAlign":869},[15425],{"text":15426,"type":945},"Connect your AI assistant to the current Kudosity developer resources.",{"type":1150,"content":15428},[15429],{"type":31,"attrs":15430,"content":15431},{"textAlign":869},[15432],{"text":15433,"type":945},"Send one test SMS to yourself.",{"type":1150,"content":15435},[15436],{"type":31,"attrs":15437,"content":15438},{"textAlign":869},[15439],{"text":15440,"type":945},"Put the send behind a server-side function.",{"type":1150,"content":15442},[15443],{"type":31,"attrs":15444,"content":15445},{"textAlign":869},[15446],{"text":15447,"type":945},"Trigger it from a test order.",{"type":1150,"content":15449},[15450],{"type":31,"attrs":15451,"content":15452},{"textAlign":869},[15453],{"text":15454,"type":945},"Store the result.",{"type":1150,"content":15456},[15457],{"type":31,"attrs":15458,"content":15459},{"textAlign":869},[15460],{"text":15461,"type":945},"Add delivery webhooks.",{"type":1150,"content":15463},[15464],{"type":31,"attrs":15465,"content":15466},{"textAlign":869},[15467],{"text":15468,"type":945},"Add inbound messaging.",{"type":1150,"content":15470},[15471],{"type":31,"attrs":15472,"content":15473},{"textAlign":869},[15474],{"text":15475,"type":945},"Add opt-outs.",{"type":1150,"content":15477},[15478],{"type":31,"attrs":15479,"content":15480},{"textAlign":869},[15481],{"text":15482,"type":945},"Add monitoring and loop protection.",{"type":1150,"content":15484},[15485],{"type":31,"attrs":15486,"content":15487},{"textAlign":869},[15488],{"text":15489,"type":945},"Add the marketing workflow.",{"type":1150,"content":15491},[15492],{"type":31,"attrs":15493,"content":15494},{"textAlign":869},[15495],{"text":15496,"type":945},"Only then consider giving a runtime AI agent permission to message customers.",{"type":31,"attrs":15498,"content":15499},{"textAlign":869},[15500,15501,15505],{"text":14077,"type":945},{"text":14109,"type":945,"marks":15502},[15503],{"type":965,"attrs":15504},{"href":14113,"uuid":869,"anchor":869,"target":213,"linktype":45},{"text":1139,"type":945},{"type":31,"attrs":15507,"content":15508},{"textAlign":869},[15509,15511,15516],{"text":15510,"type":945},"Then follow ",{"text":15512,"type":945,"marks":15513},"Get your first message working with your AI assistant",[15514],{"type":965,"attrs":15515},{"href":14141,"uuid":869,"anchor":869,"target":213,"linktype":45},{"text":1139,"type":945},{"type":31,"attrs":15518,"content":15519},{"textAlign":869},[15520,15522,15528],{"text":15521,"type":945},"When you're ready to build the workflow into an application, the ",{"text":15523,"type":945,"marks":15524},"Send messages from AI agents and workflows guide",[15525],{"type":965,"attrs":15526},{"href":15527,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Fdevelopers.kudosity.com\u002Fdocs\u002Fsend-messages-from-ai-agents",{"text":15529,"type":945}," includes runnable examples for messaging use cases such as order updates and reminders.",{"type":31,"attrs":15531,"content":15532},{"textAlign":869},[15533,15535,15539,15540,15546],{"text":15534,"type":945},"The working examples are also available in the ",{"text":15536,"type":945,"marks":15537},"kudosity\u002Fai-agent-examples",[15538],{"type":14388},{"text":1183,"type":945},{"text":15541,"type":945,"marks":15542},"GitHub repository",[15543],{"type":965,"attrs":15544},{"href":15545,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Fgithub.com\u002Fkudosity\u002Fai-agent-examples",{"text":1139,"type":945},{"type":939,"attrs":15548,"content":15549},{"level":941,"textAlign":869},[15550],{"text":15551,"type":945},"The final architecture",{"type":31,"attrs":15553,"content":15554},{"textAlign":869},[15555],{"text":15556,"type":945},"For this example, the finished application is still deliberately boring:",{"type":3181,"attrs":15558,"content":15559},{"class":869},[15560],{"text":15561,"type":945},"Next.js\n   │\n   ├── Supabase\n   │      ├── customers\n   │      ├── consent\n   │      ├── orders\n   │      └── Edge Functions\n   │\n   ├── Stripe\n   │      └── payment events\n   │\n   └── Kudosity\n          ├── SMS API\n          ├── delivery status\n          ├── inbound SMS\n          └── opt-outs",{"type":31,"attrs":15563,"content":15564},{"textAlign":869},[15565],{"text":15566,"type":945},"That's a feature, not a limitation.",{"type":31,"attrs":15568,"content":15569},{"textAlign":869},[15570],{"text":15571,"type":945},"The AI coding assistant helped you get there faster.",{"type":31,"attrs":15573,"content":15574},{"textAlign":869},[15575],{"text":15576,"type":945},"It had access to current messaging tools and documentation while doing it.",{"type":31,"attrs":15578,"content":15579},{"textAlign":869},[15580],{"text":15581,"type":945},"But once deployed, your application still controls who gets messaged, why they're being messaged, what they're allowed to receive and what happens when something goes wrong.",{"type":31,"attrs":15583,"content":15584},{"textAlign":869},[15585,15587,15591],{"text":15586,"type":945},"That's the difference between getting AI to ",{"text":15588,"type":945,"marks":15589},"send an SMS",[15590],{"type":952},{"text":15592,"type":945}," and using AI to help build a messaging integration that's ready for production.",{"type":31,"attrs":15594,"content":15595},{"textAlign":869},[15596],{"text":1183,"type":945},{"type":1028,"attrs":15598},{"id":3771,"body":15599},[15600],{"_uid":3774,"image":15601,"style":3779,"theme":17,"title":15603,"buttons":15612,"spacing":3796,"component":3797,"description":15616,"image_mobile":15625,"image_position":3811,"background_gradient":3812},{"id":3776,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":3777,"copyright":17,"fieldtype":35,"meta_data":15602,"is_external_url":37},{},{"type":28,"content":15604},[15605],{"type":31,"attrs":15606,"content":15607},{"textAlign":869},[15608],{"text":3786,"type":945,"marks":15609},[15610],{"type":948,"attrs":15611},{"color":3790},[15613],{"url":15614,"_uid":3794,"icon":3795,"label":640,"theme":23,"component":24},{"id":17,"url":15615,"linktype":45,"fieldtype":19,"cached_url":15615}," developers.kudosity.com",{"type":28,"content":15617},[15618],{"type":31,"attrs":15619,"content":15620},{"textAlign":869},[15621],{"text":3804,"type":945,"marks":15622},[15623],{"type":948,"attrs":15624},{"color":3808},{"id":869,"alt":869,"name":17,"focus":869,"title":869,"filename":869,"copyright":869,"fieldtype":35,"meta_data":15626,"is_external_url":37},{},{"type":31,"attrs":15628},{"textAlign":869},{"type":1028,"attrs":15630},{"id":3817,"body":15631},[15632],{"_uid":3820,"items":15633,"style":2700,"title":15798,"buttons":15803,"spacing":2708,"component":2709,"description":15804},[15634,15661,15671,15688,15712,15736,15754],{"_uid":3823,"title":15635,"marker":17,"content":15636,"titleTag":17,"component":2632},"Can Claude Code add SMS to a Next.js application?",{"type":28,"attrs":15637,"content":15638},{"backgroundColor":869},[15639,15644],{"type":31,"attrs":15640,"content":15641},{"textAlign":869},[15642],{"text":15643,"type":945},"Yes. Claude Code can implement a normal REST API integration, and connecting it to the Kudosity MCP server gives it access to current API specifications and messaging tools.",{"type":31,"attrs":15645,"content":15646},{"textAlign":869},[15647,15649,15654,15656,15660],{"text":15648,"type":945},"Use the Kudosity ",{"text":15650,"type":945,"marks":15651},"MCP Server guide",[15652],{"type":965,"attrs":15653},{"href":662,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":15655,"type":945}," or install the ",{"text":668,"type":945,"marks":15657},[15658],{"type":965,"attrs":15659},{"href":667,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":1139,"type":945},{"_uid":3836,"title":15662,"marker":17,"content":15663,"titleTag":17,"component":2632},"Can Codex or Cursor build a Kudosity SMS integration?",{"type":28,"attrs":15664,"content":15665},{"backgroundColor":869},[15666],{"type":31,"attrs":15667,"content":15668},{"textAlign":869},[15669],{"text":15670,"type":945},"Yes. The underlying SMS API is a standard REST API, so an AI coding agent can implement it directly. MCP-compatible clients can additionally use the Kudosity MCP server to discover the current messaging APIs and their schemas.",{"_uid":3850,"title":15672,"marker":17,"content":15673,"titleTag":17,"component":2632},"Can I use Kudosity with Supabase?",{"type":28,"attrs":15674,"content":15675},{"backgroundColor":869},[15676,15681,15683],{"type":31,"attrs":15677,"content":15678},{"textAlign":869},[15679],{"text":15680,"type":945},"Yes. A Supabase Edge Function can call the Kudosity REST API server-side using an API key stored in environment variables.",{"type":31,"attrs":15682},{"textAlign":869},{"type":31,"attrs":15684,"content":15685},{"textAlign":869},[15686],{"text":15687,"type":945},"This pattern keeps messaging credentials out of the browser and works well for event-driven workflows such as orders, bookings and scheduled jobs.",{"_uid":3864,"title":15689,"marker":17,"content":15690,"titleTag":17,"component":2632},"Can I use Kudosity with Next.js?",{"type":28,"attrs":15691,"content":15692},{"backgroundColor":869},[15693,15698,15700],{"type":31,"attrs":15694,"content":15695},{"textAlign":869},[15696],{"text":15697,"type":945},"Yes. Next.js can call Kudosity from server-side routes or functions, or delegate messaging to a backend such as Supabase.",{"type":31,"attrs":15699},{"textAlign":869},{"type":31,"attrs":15701,"content":15702},{"textAlign":869},[15703,15705,15710],{"text":15704,"type":945},"If you're also building an AI agent into a Next.js application, the ",{"text":15706,"type":945,"marks":15707},"Vercel AI SDK integration",[15708],{"type":965,"attrs":15709},{"href":15147,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":15711,"type":945}," provides ready-made messaging tools.",{"_uid":3878,"title":15713,"marker":17,"content":15714,"titleTag":17,"component":2632},"Can an AI agent send SMS?",{"type":28,"attrs":15715,"content":15716},{"backgroundColor":869},[15717,15722,15724,15729,15731],{"type":31,"attrs":15718,"content":15719},{"textAlign":869},[15720],{"text":15721,"type":945},"Yes. An AI agent can be given a controlled messaging tool and allowed to send when its workflow determines that messaging is appropriate.",{"type":31,"attrs":15723},{"textAlign":869},{"type":31,"attrs":15725,"content":15726},{"textAlign":869},[15727],{"text":15728,"type":945},"Kudosity provides MCP, Vercel AI SDK and LangChain integrations for this pattern.",{"type":31,"attrs":15730},{"textAlign":869},{"type":31,"attrs":15732,"content":15733},{"textAlign":869},[15734],{"text":15735,"type":945},"The important part is to put consent, sender configuration, rate limits, loop prevention and error handling around the agent rather than giving it unrestricted messaging access.",{"_uid":15737,"title":15738,"marker":17,"content":15739,"titleTag":17,"component":2632},"i-8c6c3ad3-2d2d-448c-bb8e-7d5b782e7beb","Do I need an AI agent to use any of this?",{"type":28,"attrs":15740,"content":15741},{"backgroundColor":869},[15742,15747,15749],{"type":31,"attrs":15743,"content":15744},{"textAlign":869},[15745],{"text":15746,"type":945},"No. AI can simply help you build the application.",{"type":31,"attrs":15748},{"textAlign":869},{"type":31,"attrs":15750,"content":15751},{"textAlign":869},[15752],{"text":15753,"type":945},"The deployed application can continue to trigger SMS deterministically from events such as payments, orders, appointments or deliveries.",{"_uid":15755,"title":15756,"marker":17,"content":15757,"titleTag":17,"component":2632},"i-8690867f-8697-48d5-bfee-98adfd83d70c","Where should I start?",{"type":28,"attrs":15758,"content":15759},{"backgroundColor":869},[15760,15771,15773,15784,15786],{"type":31,"attrs":15761,"content":15762},{"textAlign":869},[15763,15765,15769],{"text":15764,"type":945},"Start with ",{"text":15357,"type":945,"marks":15766},[15767],{"type":965,"attrs":15768},{"href":14113,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":15770,"type":945}," and connect your coding assistant.",{"type":31,"attrs":15772},{"textAlign":869},{"type":31,"attrs":15774,"content":15775},{"textAlign":869},[15776,15778,15782],{"text":15777,"type":945},"Then use ",{"text":15512,"type":945,"marks":15779},[15780],{"type":965,"attrs":15781},{"href":14141,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":15783,"type":945}," to send and verify a test message.",{"type":31,"attrs":15785},{"textAlign":869},{"type":31,"attrs":15787,"content":15788},{"textAlign":869},[15789,15791,15796],{"text":15790,"type":945},"From there, use the ",{"text":15792,"type":945,"marks":15793},"working messaging examples",[15794],{"type":965,"attrs":15795},{"href":15527,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":15797,"type":945}," and the API references to build the workflow into your application.",{"type":28,"content":15799},[15800],{"type":31,"content":15801},[15802],{"text":2706,"type":945},[],{"type":28,"content":15805},[15806],{"type":31},{"type":31,"attrs":15808},{"textAlign":869},"AI","5",{"id":17,"url":17,"linktype":18,"fieldtype":19,"cached_url":17},[52,3905,2102],{"id":13620,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":13621,"copyright":17,"fieldtype":35,"meta_data":15814,"is_external_url":37},{"size":13623},[2815,15816,15817],"ad3e5649-89ec-4aec-a8a3-7e94d7d7055c","6ab7f8f5-a165-4dbd-acc2-64332cdbe619","build-sms-into-a-next-js-app-with-ai-claude-code-codex-cursor-and-kudosity","resources\u002Farticles\u002Fbuild-sms-into-a-next-js-app-with-ai-claude-code-codex-cursor-and-kudosity",-350,[],"e5423e2c-a72d-4419-81d6-aea9cfb9605a","2026-10-08T03:53:48.579Z",[],{"name":15826,"created_at":15827,"published_at":15828,"updated_at":15829,"id":15830,"uuid":15831,"content":15832,"slug":15950,"full_slug":15951,"sort_by_date":869,"position":15952,"tag_list":15953,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":15954,"first_published_at":2119,"release_id":869,"lang":875,"path":869,"alternates":15955,"default_full_slug":869,"translated_slugs":869},"Add a link to your text message campaign","2024-05-03T07:29:34.930Z","2026-10-08T01:13:13.155Z","2026-10-08T01:13:13.167Z",6039648,"fc4c4e59-5da1-437b-8e07-8aed982432ae",{"seo":15833,"_uid":919,"date":5811,"tags":15835,"image":15837,"title":934,"content":15841,"category":2107,"duration":2103,"component":2105,"categories":15947,"description":2108,"image_mobile":15948,"last_updated":17},{"_uid":916,"title":15826,"plugin":917,"og_image":17,"og_title":17,"description":15834,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"Boost SMS Campaign Performance with Tracked Links: Learn how to enhance your text message campaigns by adding clickable links without sacrificing character space. Discover the benefits of our URL shortener, including personalised and branded links for precise tracking and improved customer engagement. Avoid common pitfalls with free link management services and optimise your SMS marketing efforts today",{"value":15836,"plugin":928},[927,52,6138],{"id":15838,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":15839,"copyright":17,"fieldtype":35,"meta_data":15840,"is_private":37,"is_external_url":37},717202,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F1200x600\u002F216ecbb041\u002Fshortenlinksandmeasuretraffic.jpg",{},{"type":28,"content":15842},[15843,15847,15851,15862,15869,15873,15877,15889,15896,15903,15935,15936],{"type":31,"content":15844},[15845],{"text":15846,"type":945},"SMS is a tool to help drive traffic and conversions on your website, but they’re text only, meaning you can’t use a hyperlink.",{"type":31,"content":15848},[15849],{"text":15850,"type":945},"You can use a URL instead, but they can be lengthy and take up a lot of character space. ",{"type":31,"content":15852},[15853,15855,15861],{"text":15854,"type":945},"To keep messages short and costs low, most SMS marketing campaigns are one text message, which is ",{"text":15856,"type":945,"marks":15857},"160 characters",[15858],{"type":965,"attrs":15859},{"href":15860,"uuid":869,"anchor":869,"target":776,"linktype":45},"\u002Fresources\u002Farticles\u002Fwhat-is-the-sms-character-limit",{"text":1316,"type":945},{"type":939,"attrs":15863,"content":15864},{"level":941},[15865],{"text":15866,"type":945,"marks":15867},"Introducing tracked links",[15868],{"type":952},{"type":31,"content":15870},[15871],{"text":15872,"type":945},"Our online SMS service has a feature called Tracked Links, which is a URL shortener and link management service.",{"type":31,"content":15874},[15875],{"text":15876,"type":945},"When you send a campaign with our tracked link feature, each recipient will receive their own unique and shortened URL, so you can measure click-through rates and also see exactly which recipients clicked and those that didn’t.",{"type":31,"content":15878},[15879,15881,15887],{"text":15880,"type":945},"For even better consistency and brand recognition, we also have branded ",{"text":15882,"type":945,"marks":15883},"tracked links",[15884],{"type":965,"attrs":15885},{"href":6135,"uuid":6136,"anchor":869,"target":776,"linktype":18,"story":15886},{"name":6138,"id":6139,"uuid":6136,"slug":6140,"url":6141,"full_slug":6141,"_stopResolving":303},{"text":15888,"type":945},". This feature lets you deploy your domain as a URL.",{"type":31,"content":15890},[15891],{"type":5080,"attrs":15892},{"id":15893,"alt":17,"src":15894,"title":17,"source":17,"copyright":17,"meta_data":15895},717201,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F745x139\u002F6616cf7eb1\u002Fscreenshot-2024-05-03-174834.png",{},{"type":939,"attrs":15897,"content":15898},{"level":941},[15899],{"text":15900,"type":945,"marks":15901},"Benefits of our URL shortener",[15902],{"type":952},{"type":1147,"content":15904},[15905,15911,15917,15923,15929],{"type":1150,"content":15906},[15907],{"type":31,"content":15908},[15909],{"text":15910,"type":945},"Add a short URL to your message that goes to a landing page.",{"type":1150,"content":15912},[15913],{"type":31,"content":15914},[15915],{"text":15916,"type":945},"Track each recipient that clicked.",{"type":1150,"content":15918},[15919],{"type":31,"content":15920},[15921],{"text":15922,"type":945},"Get real engagement measurement to help you plan your next SMS campaign.",{"type":1150,"content":15924},[15925],{"type":31,"content":15926},[15927],{"text":15928,"type":945},"Improve customer experience and save costs by reducing message length.",{"type":1150,"content":15930},[15931],{"type":31,"content":15932},[15933],{"text":15934,"type":945},"Get access to a free and reputable URL that isn’t blocked.",{"type":31},{"type":31,"content":15937},[15938,15940,15946],{"text":15939,"type":945},"Learn how to ",{"text":15941,"type":945,"marks":15942},"set-up your own tracked links",[15943],{"type":965,"attrs":15944},{"href":6135,"uuid":6136,"anchor":869,"target":776,"linktype":18,"story":15945},{"name":6138,"id":6139,"uuid":6136,"slug":6140,"url":6141,"full_slug":6141,"_stopResolving":303},{"text":1139,"type":945},[2107,52],{"id":15838,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":15839,"copyright":17,"fieldtype":35,"meta_data":15949,"is_private":37,"is_external_url":37},{},"add-a-link-to-your-text-message-campaign","resources\u002Farticles\u002Fadd-a-link-to-your-text-message-campaign",490,[],"5fbd7c8b-a19e-4f23-ba3c-fad0aff8ec26",[],{"name":15957,"created_at":15958,"published_at":15959,"updated_at":15960,"id":15961,"uuid":15962,"content":15963,"slug":16682,"full_slug":16683,"sort_by_date":869,"position":16684,"tag_list":16685,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":16686,"first_published_at":2119,"release_id":869,"lang":875,"path":869,"alternates":16687,"default_full_slug":869,"translated_slugs":869},"What is the SMS character limit?","2024-05-03T07:47:52.615Z","2026-10-08T01:13:12.036Z","2026-10-08T01:13:12.060Z",6039652,"306e473e-7e06-451d-8157-265d6c5b935f",{"seo":15964,"_uid":919,"date":5811,"tags":15966,"image":15971,"title":934,"content":15973,"category":927,"duration":2103,"redirect":16677,"component":2105,"categories":16678,"description":2108,"image_mobile":16679,"last_updated":16681},{"_uid":916,"title":15957,"plugin":917,"og_image":17,"og_title":17,"description":15965,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"Discover everything you need to know about the SMS character limit with Kudosity. Learn how SMS character length and text encoding impact delivery.\n",{"value":15967,"plugin":928},[15968,52,2135,927,8725,15969,2107,15970],"Character Limit","SMS Character Counter","Unicode",{"id":5815,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":5816,"copyright":17,"fieldtype":35,"meta_data":15972,"is_external_url":37},{},{"type":28,"content":15974},[15975,15982,15989,15998,16005,16022,16026,16030,16037,16046,16078,16085,16094,16101,16108,16117,16139,16152,16160,16181,16188,16197,16204,16213,16220,16258,16267,16274,16283,16290,16299,16306,16315,16322,16331,16338,16400,16407,16416,16423,16444,16482,16489,16498,16505,16512,16519,16552,16553,16554,16561,16566,16570,16587,16592,16596,16622,16626,16631,16635,16641,16648,16652,16656,16661,16668,16672,16676],{"type":31,"content":15976},[15977],{"text":15978,"type":945,"marks":15979},"When it comes to SMS marketing, every character counts. Whether you're sending a limited-time offer, a booking reminder, or a product update, knowing how SMS character limits work can save you money, prevent message breaks, and improve the overall impact of your campaigns.",[15980],{"type":948,"attrs":15981},{"color":950},{"type":31,"content":15983},[15984],{"text":15985,"type":945,"marks":15986},"From understanding the technical constraints of SMS text length to applying smart marketing tactics, this guide will walk you through everything you need to know to craft efficient and effective text messages without getting cut off or overcharged.",[15987],{"type":948,"attrs":15988},{"color":950},{"type":939,"attrs":15990,"content":15991},{"level":941},[15992],{"text":15993,"type":945,"marks":15994},"SMS character limit: The basics",[15995,15996],{"type":952},{"type":948,"attrs":15997},{"color":950},{"type":31,"content":15999},[16000],{"text":16001,"type":945,"marks":16002},"A single SMS is limited to 160 characters but only under specific conditions. This limit is based on the GSM-7 encoding standard, which supports basic Latin characters, numbers, and common punctuation.",[16003],{"type":948,"attrs":16004},{"color":950},{"type":31,"content":16006},[16007,16009,16015,16020],{"text":16008,"type":945},"To capture a customer’s attention you have about 2-3 seconds. People have endless streams of content available at their fingertips, which makes competing for their attention more difficult than ever before, especially as marketers. If that weren’t enough, a study solidified this claim by discovering that the",{"text":16010,"type":945,"marks":16011}," average human’s attention span",[16012],{"type":965,"attrs":16013},{"href":5441,"uuid":5442,"anchor":869,"target":776,"linktype":18,"story":16014},{"name":5444,"id":5445,"uuid":5442,"slug":5446,"url":5447,"full_slug":5447,"_stopResolving":303},{"text":1183,"type":945,"marks":16016},[16017],{"type":965,"attrs":16018},{"href":16019,"uuid":869,"anchor":869,"target":776,"linktype":45},"https:\u002F\u002Fblog.burstsms.com.au\u002Fsms-marketing\u002Fhumans-have-a-shorter-attention-span-than-goldfish\u002F",{"text":16021,"type":945},"is less than that of a goldfish—at a mere 8 seconds.The first 160 characters—no matter what medium you use—will ultimately determine the overall success of your campaign. ",{"type":31,"content":16023},[16024],{"text":16025,"type":945},"While keeping your messages to 160 characters can be challenging, keep in mind that this restriction doesn’t mean you have to compromise your marketing goals. SMS messages usually take 2 seconds to read, which is why it has a much higher impact on a customer’s decision. This doesn’t necessarily mean that your campaign objective needs to be completed upon the first send. Instead, by designing campaigns to leave clients wanting more, you can build-up anticipation before accomplishing your objectives.",{"type":31,"content":16027},[16028],{"text":16029,"type":945},"That said, you can also strategically build messages to prompt immediate action. While 160 characters may not seem like much, the possibilities are actually limitless.",{"type":31,"content":16031},[16032],{"text":16033,"type":945,"marks":16034},"If your message uses non-standard characters, such as emojis, curly quotes, or non-Latin scripts like Chinese or Arabic, your message will automatically switch to Unicode (UTF-16) encoding. When this happens, your SMS character length drops to just 70 characters per message.",[16035],{"type":948,"attrs":16036},{"color":950},{"type":939,"attrs":16038,"content":16039},{"level":1100},[16040],{"text":16041,"type":945,"marks":16042},"GSM-7 vs Unicode: What you need to know",[16043,16044],{"type":952},{"type":948,"attrs":16045},{"color":950},{"type":1147,"content":16047},[16048,16058,16068],{"type":1150,"content":16049},[16050],{"type":31,"content":16051},[16052],{"text":16053,"type":945,"marks":16054},"GSM-7 encoding = 160 characters per message",[16055,16056],{"type":952},{"type":948,"attrs":16057},{"color":950},{"type":1150,"content":16059},[16060],{"type":31,"content":16061},[16062],{"text":16063,"type":945,"marks":16064},"Unicode encoding (UTF-16) = 70 characters per message.",[16065,16066],{"type":952},{"type":948,"attrs":16067},{"color":950},{"type":1150,"content":16069},[16070],{"type":31,"content":16071},[16072],{"text":16073,"type":945,"marks":16074},"Just one Unicode character triggers the switch, even if the rest of the message uses standard characters.",[16075,16076],{"type":952},{"type":948,"attrs":16077},{"color":950},{"type":31,"content":16079},[16080],{"text":16081,"type":945,"marks":16082},"These technical rules are invisible to most users, but they directly impact your costs and delivery experience especially when you're sending messages at scale.",[16083],{"type":948,"attrs":16084},{"color":950},{"type":939,"attrs":16086,"content":16087},{"level":941},[16088],{"text":16089,"type":945,"marks":16090},"What happens when you exceed the SMS character limit?",[16091,16092],{"type":952},{"type":948,"attrs":16093},{"color":950},{"type":31,"content":16095},[16096],{"text":16097,"type":945,"marks":16098},"If your message goes beyond the 160-character limit (or 70 characters with Unicode), it doesn’t just get cut off. Instead, your SMS provider uses a method called concatenation to join multiple segments into one message.",[16099],{"type":948,"attrs":16100},{"color":950},{"type":31,"content":16102},[16103],{"text":16104,"type":945,"marks":16105},"Each segment contains a small piece of invisible data, called the User Data Header (UDH), that tells the recipient's phone how to piece the message back together. This metadata takes up 7 characters per segment, slightly reducing the usable length of each message part.",[16106],{"type":948,"attrs":16107},{"color":950},{"type":939,"attrs":16109,"content":16110},{"level":1100},[16111],{"text":16112,"type":945,"marks":16113},"Concatenated SMS breakdown:",[16114,16115],{"type":952},{"type":948,"attrs":16116},{"color":950},{"type":1147,"content":16118},[16119,16129],{"type":1150,"content":16120},[16121],{"type":31,"content":16122},[16123],{"text":16124,"type":945,"marks":16125},"Standard GSM-7 messages after the first segment = 153 characters per segment.",[16126,16127],{"type":952},{"type":948,"attrs":16128},{"color":950},{"type":1150,"content":16130},[16131],{"type":31,"content":16132},[16133],{"text":16134,"type":945,"marks":16135},"Unicode messages after the first segment = 67 characters per segment.",[16136,16137],{"type":952},{"type":948,"attrs":16138},{"color":950},{"type":31,"content":16140},[16141,16147],{"text":16142,"type":945,"marks":16143},"Example: ",[16144,16145],{"type":952},{"type":948,"attrs":16146},{"color":950},{"text":16148,"type":945,"marks":16149},"A 300-character message using GSM-7 would be split into 2 full segments (153 + 147 characters) and billed as 2 SMS.",[16150],{"type":948,"attrs":16151},{"color":950},{"type":31,"content":16153},[16154],{"text":16155,"type":945,"marks":16156},"This has two key implications:",[16157,16158],{"type":952},{"type":948,"attrs":16159},{"color":950},{"type":4770,"attrs":16161,"content":16162},{"order":4772},[16163,16172],{"type":1150,"content":16164},[16165],{"type":31,"content":16166},[16167],{"text":16168,"type":945,"marks":16169},"Your message may cost more, depending on how many segments are required.",[16170],{"type":948,"attrs":16171},{"color":950},{"type":1150,"content":16173},[16174],{"type":31,"content":16175},[16176],{"text":16177,"type":945,"marks":16178},"Your message performance may drop, especially if the customer doesn’t scroll to read the full content.",[16179],{"type":948,"attrs":16180},{"color":950},{"type":31,"content":16182},[16183],{"text":16184,"type":945,"marks":16185},"That’s why we strongly recommend keeping your message within the 160-character sweet spot whenever possible.",[16186],{"type":948,"attrs":16187},{"color":950},{"type":939,"attrs":16189,"content":16190},{"level":941},[16191],{"text":16192,"type":945,"marks":16193},"Best practices for managing SMS character length",[16194,16195],{"type":952},{"type":948,"attrs":16196},{"color":950},{"type":31,"content":16198},[16199],{"text":16200,"type":945,"marks":16201},"Sending a great SMS isn’t just about sticking to a number, it’s about getting your point across quickly, clearly, and persuasively. Here are our top tips for making every character count:",[16202],{"type":948,"attrs":16203},{"color":950},{"type":939,"attrs":16205,"content":16206},{"level":1100},[16207],{"text":16208,"type":945,"marks":16209},"1. Keep messages under 160 characters",[16210,16211],{"type":952},{"type":948,"attrs":16212},{"color":950},{"type":31,"content":16214},[16215],{"text":16216,"type":945,"marks":16217},"The 160-character limit isn’t just a technical constraint—it’s a best-practice standard. These messages:",[16218],{"type":948,"attrs":16219},{"color":950},{"type":1147,"content":16221},[16222,16231,16240,16249],{"type":1150,"content":16223},[16224],{"type":31,"content":16225},[16226],{"text":16227,"type":945,"marks":16228},"Load faster.",[16229],{"type":948,"attrs":16230},{"color":950},{"type":1150,"content":16232},[16233],{"type":31,"content":16234},[16235],{"text":16236,"type":945,"marks":16237},"Are cheaper to send.",[16238],{"type":948,"attrs":16239},{"color":950},{"type":1150,"content":16241},[16242],{"type":31,"content":16243},[16244],{"text":16245,"type":945,"marks":16246},"Deliver better engagement.",[16247],{"type":948,"attrs":16248},{"color":950},{"type":1150,"content":16250},[16251],{"type":31,"content":16252},[16253],{"text":16254,"type":945,"marks":16255},"Get read in 2–3 seconds.",[16256],{"type":948,"attrs":16257},{"color":950},{"type":939,"attrs":16259,"content":16260},{"level":1100},[16261],{"text":16262,"type":945,"marks":16263},"2. Avoid special characters and emojis",[16264,16265],{"type":952},{"type":948,"attrs":16266},{"color":950},{"type":31,"content":16268},[16269],{"text":16270,"type":945,"marks":16271},"They may seem small, but one emoji can change everything. It triggers Unicode encoding, reducing your available characters to 70 per message and increasing your chance of sending multi-part messages. When in doubt, stick to standard characters.",[16272],{"type":948,"attrs":16273},{"color":950},{"type":939,"attrs":16275,"content":16276},{"level":1100},[16277],{"text":16278,"type":945,"marks":16279},"3. Use shortened links",[16280,16281],{"type":952},{"type":948,"attrs":16282},{"color":950},{"type":31,"content":16284},[16285],{"text":16286,"type":945,"marks":16287},"Don’t waste 30+ characters pasting a full URL. Kudosity’s platform includes a built-in URL shortener that creates compact, trackable links—saving space and boosting engagement.",[16288],{"type":948,"attrs":16289},{"color":950},{"type":939,"attrs":16291,"content":16292},{"level":1100},[16293],{"text":16294,"type":945,"marks":16295},"4. Lead with the most important info",[16296,16297],{"type":952},{"type":948,"attrs":16298},{"color":950},{"type":31,"content":16300},[16301],{"text":16302,"type":945,"marks":16303},"Your audience may only read the first few lines of your message, especially if it gets split into segments. Make sure your CTA, offer, or key information is upfront.",[16304],{"type":948,"attrs":16305},{"color":950},{"type":939,"attrs":16307,"content":16308},{"level":1100},[16309],{"text":16310,"type":945,"marks":16311},"5. Watch out for personalisation variables",[16312,16313],{"type":952},{"type":948,"attrs":16314},{"color":950},{"type":31,"content":16316},[16317],{"text":16318,"type":945,"marks":16319},"Adding names or other dynamic fields boosts engagement but be mindful that long names can push messages beyond the 160-character limit. Kudosity’s platform helps you preview messages with personalisation included, so there are no surprises.",[16320],{"type":948,"attrs":16321},{"color":950},{"type":939,"attrs":16323,"content":16324},{"level":941},[16325],{"text":16326,"type":945,"marks":16327},"Why SMS character length impacts cost and performance",[16328,16329],{"type":952},{"type":948,"attrs":16330},{"color":950},{"type":31,"content":16332},[16333],{"text":16334,"type":945,"marks":16335},"The number of characters in your SMS affects more than just formatting. It influences:",[16336],{"type":948,"attrs":16337},{"color":950},{"type":1147,"content":16339},[16340,16355,16370,16385],{"type":1150,"content":16341},[16342],{"type":31,"content":16343},[16344,16350],{"text":16345,"type":945,"marks":16346},"Campaign cost: ",[16347,16348],{"type":952},{"type":948,"attrs":16349},{"color":950},{"text":16351,"type":945,"marks":16352},"More characters = more segments = higher spend.",[16353],{"type":948,"attrs":16354},{"color":950},{"type":1150,"content":16356},[16357],{"type":31,"content":16358},[16359,16365],{"text":16360,"type":945,"marks":16361},"Delivery speed: ",[16362,16363],{"type":952},{"type":948,"attrs":16364},{"color":950},{"text":16366,"type":945,"marks":16367},"Longer messages can delay delivery on some networks.",[16368],{"type":948,"attrs":16369},{"color":950},{"type":1150,"content":16371},[16372],{"type":31,"content":16373},[16374,16380],{"text":16375,"type":945,"marks":16376},"Read rates: ",[16377,16378],{"type":952},{"type":948,"attrs":16379},{"color":950},{"text":16381,"type":945,"marks":16382},"Shorter messages are more likely to be read quickly and completely.",[16383],{"type":948,"attrs":16384},{"color":950},{"type":1150,"content":16386},[16387],{"type":31,"content":16388},[16389,16395],{"text":16390,"type":945,"marks":16391},"Spam compliance: ",[16392,16393],{"type":952},{"type":948,"attrs":16394},{"color":950},{"text":16396,"type":945,"marks":16397},"Overly long or cluttered messages are more likely to be flagged.",[16398],{"type":948,"attrs":16399},{"color":950},{"type":31,"content":16401},[16402],{"text":16403,"type":945,"marks":16404},"By staying within a single-segment SMS (160 characters for GSM or 70 for Unicode), you're maximising your budget, user experience, and impact.",[16405],{"type":948,"attrs":16406},{"color":950},{"type":939,"attrs":16408,"content":16409},{"level":941},[16410],{"text":16411,"type":945,"marks":16412},"Check your text length before you send",[16413,16414],{"type":952},{"type":948,"attrs":16415},{"color":950},{"type":31,"content":16417},[16418],{"text":16419,"type":945,"marks":16420},"Want to know exactly how long your SMS message is and whether it will be split into multiple segments?",[16421],{"type":948,"attrs":16422},{"color":950},{"type":31,"content":16424},[16425,16430,16439],{"text":16426,"type":945,"marks":16427},"Use our",[16428],{"type":948,"attrs":16429},{"color":950},{"text":16431,"type":945,"marks":16432}," SMS Character Counter",[16433,16436,16438],{"type":965,"attrs":16434},{"href":16435,"uuid":869,"anchor":869,"target":869,"linktype":45},"https:\u002F\u002Fkudosity.com\u002Fsms-character-counter",{"type":948,"attrs":16437},{"color":2061},{"type":2063},{"text":16440,"type":945,"marks":16441}," to:",[16442],{"type":948,"attrs":16443},{"color":950},{"type":1147,"content":16445},[16446,16455,16464,16473],{"type":1150,"content":16447},[16448],{"type":31,"content":16449},[16450],{"text":16451,"type":945,"marks":16452},"Instantly see your current character count.",[16453],{"type":948,"attrs":16454},{"color":950},{"type":1150,"content":16456},[16457],{"type":31,"content":16458},[16459],{"text":16460,"type":945,"marks":16461},"Detect if your message includes Unicode.",[16462],{"type":948,"attrs":16463},{"color":950},{"type":1150,"content":16465},[16466],{"type":31,"content":16467},[16468],{"text":16469,"type":945,"marks":16470},"Preview how many segments your message will require.",[16471],{"type":948,"attrs":16472},{"color":950},{"type":1150,"content":16474},[16475],{"type":31,"content":16476},[16477],{"text":16478,"type":945,"marks":16479},"Ensure your campaign stays on-budget and on-message.",[16480],{"type":948,"attrs":16481},{"color":950},{"type":31,"content":16483},[16484],{"text":16485,"type":945,"marks":16486},"Whether you're crafting a one-off message or running a national campaign, this tool gives you full visibility and control over your SMS content.",[16487],{"type":948,"attrs":16488},{"color":950},{"type":939,"attrs":16490,"content":16491},{"level":941},[16492],{"text":16493,"type":945,"marks":16494},"Final thoughts: Why every character matters",[16495,16496],{"type":952},{"type":948,"attrs":16497},{"color":950},{"type":31,"content":16499},[16500],{"text":16501,"type":945,"marks":16502},"When it comes to SMS marketing, brevity is power. The SMS character limit might seem small, but it’s a feature—not a bug. It forces clarity, creativity, and customer-focused thinking.",[16503],{"type":948,"attrs":16504},{"color":950},{"type":31,"content":16506},[16507],{"text":16508,"type":945,"marks":16509},"By understanding the technical and strategic side of SMS character length, you can craft messages that are faster to read, cheaper to send, and more likely to convert.",[16510],{"type":948,"attrs":16511},{"color":950},{"type":31,"content":16513},[16514],{"text":16515,"type":945,"marks":16516},"With Kudosity’s smart tools including a character counter, URL shortener, and real-time preview you have everything you need to build better messages, stay compliant, and drive results.",[16517],{"type":948,"attrs":16518},{"color":950},{"type":31,"content":16520},[16521,16526,16535,16540,16547],{"text":16522,"type":945,"marks":16523},"Ready to take control of your SMS marketing? Explore our",[16524],{"type":948,"attrs":16525},{"color":950},{"text":16527,"type":945,"marks":16528}," messaging platform",[16529,16532,16534],{"type":965,"attrs":16530},{"href":16531,"uuid":869,"anchor":869,"target":869,"linktype":45},"\u002Fproducts",{"type":948,"attrs":16533},{"color":2061},{"type":2063},{"text":16536,"type":945,"marks":16537}," or try the",[16538],{"type":948,"attrs":16539},{"color":950},{"text":16431,"type":945,"marks":16541},[16542,16544,16546],{"type":965,"attrs":16543},{"href":16435,"uuid":869,"anchor":869,"target":869,"linktype":45},{"type":948,"attrs":16545},{"color":2061},{"type":2063},{"text":16548,"type":945,"marks":16549}," today.",[16550],{"type":948,"attrs":16551},{"color":950},{"type":31},{"type":31},{"type":939,"attrs":16555,"content":16556},{"level":1100},[16557],{"text":16558,"type":945,"marks":16559},"FAQs ",[16560],{"type":952},{"type":939,"attrs":16562,"content":16563},{"level":941},[16564],{"text":16565,"type":945},"Do you have to stick with 160 characters?",{"type":31,"content":16567},[16568],{"text":16569,"type":945},"No, but longer SMS campaigns are generally less effective.",{"type":31,"content":16571},[16572,16574,16579,16585],{"text":16573,"type":945},"You can send SMS marketing campaigns that are up to 612 characters long through a ",{"text":16575,"type":945,"marks":16576},"process of concatenation",[16577],{"type":965,"attrs":16578},{"href":15860,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":16580,"type":945,"marks":16581},",",[16582],{"type":965,"attrs":16583},{"href":16584,"uuid":869,"anchor":869,"target":776,"linktype":45},"https:\u002F\u002Fblog.burstsms.com.au\u002Fsms-marketing\u002Fsms-character-count-and-the-process-of-concatenation\u002F",{"text":16586,"type":945}," but we recommend that you stay within 160. Remember, you only have 2-3 seconds to invoke an action from your customer, so make it as succinct as possible.",{"type":939,"attrs":16588,"content":16589},{"level":941},[16590],{"text":16591,"type":945},"What should I have in my 160 character message?",{"type":31,"content":16593},[16594],{"text":16595,"type":945},"It depends because there are so many different use cases. But here are some guidelines:",{"type":1147,"content":16597},[16598,16604,16610,16616],{"type":1150,"content":16599},[16600],{"type":31,"content":16601},[16602],{"text":16603,"type":945},"Personalise your messages by using their name to make them feel special.",{"type":1150,"content":16605},[16606],{"type":31,"content":16607},[16608],{"text":16609,"type":945},"Make sure you identify yourself so that customers know who you are.",{"type":1150,"content":16611},[16612],{"type":31,"content":16613},[16614],{"text":16615,"type":945},"Ensure that your offer and call-to-action is clear and concise.",{"type":1150,"content":16617},[16618],{"type":31,"content":16619},[16620],{"text":16621,"type":945},"Have options for the customer to interact with—use links, give them the ability to respond etc.",{"type":31,"content":16623},[16624],{"text":16625,"type":945},"These are only a handful of ideas to keep in mind, but if you’re looking for more details, you can also read our five best practice tips to create an SMS campaign.",{"type":939,"attrs":16627,"content":16628},{"level":941},[16629],{"text":16630,"type":945},"What are 160 Character examples and tips",{"type":31,"content":16632},[16633],{"text":16634,"type":945},"Now that you are aware of how you can structure a message, here are a couple of examples and tips to keep in mind to improve your SMS effectiveness.",{"type":939,"attrs":16636,"content":16638},{"level":16637},5,[16639],{"text":16640,"type":945},"Example One",{"type":31,"content":16642},[16643],{"type":5080,"attrs":16644},{"id":16645,"alt":17,"src":16646,"title":17,"source":17,"copyright":17,"meta_data":16647},717191,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F613x224\u002Fdc95435fbe\u002Fscreenshot-2024-05-03-171714.png",{},{"type":31,"content":16649},[16650],{"text":16651,"type":945},"This example is a simple “Welcome” SMS that adheres to the 160 character rule. It’s vital to know when to change the message based on how you communicate with your clientele. Keep that in mind that an SMS reminder or notification is different than an alert.",{"type":31,"content":16653},[16654],{"text":16655,"type":945},"Also, be aware of the “Opt-out reply STOP” line. It’s required to remain spam compliant for sales and marketing messages, and it’s part of your character count.",{"type":939,"attrs":16657,"content":16658},{"level":16637},[16659],{"text":16660,"type":945},"Example Two",{"type":31,"content":16662},[16663],{"type":5080,"attrs":16664},{"id":16665,"alt":17,"src":16666,"title":17,"source":17,"copyright":17,"meta_data":16667},717194,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F641x204\u002Fe512413ad8\u002Fscreenshot-2024-05-03-172113.png",{},{"type":31,"content":16669},[16670],{"text":16671,"type":945},"This example shows the use of line breaks and a clickable link. Line-breaks are characters. Reducing them can save you a couple of extra characters.",{"type":31,"content":16673},[16674],{"text":16675,"type":945},"For higher engagement, adding a link is always a good option. However, be aware NOT to paste an entire URL in the message since it will severely impact your character limit. Instead, use our built-in URL shortener.",{"type":31},{"id":17,"url":17,"linktype":18,"fieldtype":19,"cached_url":17},[2107,52],{"id":5815,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":5816,"copyright":17,"fieldtype":35,"meta_data":16680,"is_external_url":37},{},"2025-05-16 00:00","what-is-the-sms-character-limit","resources\u002Farticles\u002Fwhat-is-the-sms-character-limit",480,[],"7e1c379d-a397-4da1-af34-7e4c5233c81f",[],{"name":16689,"created_at":16690,"published_at":16691,"updated_at":16692,"id":16693,"uuid":16694,"content":16695,"slug":16982,"full_slug":16983,"sort_by_date":869,"position":16984,"tag_list":16985,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":16986,"first_published_at":2119,"release_id":869,"lang":875,"path":869,"alternates":16987,"default_full_slug":869,"translated_slugs":869}," How to use Deep Linking with SMS Marketing","2024-06-21T02:40:48.280Z","2026-10-08T01:13:05.959Z","2026-10-08T01:13:05.972Z",8100081,"68ae4422-585e-4dff-9172-0aa01823109c",{"seo":16696,"_uid":919,"date":16699,"tags":16700,"image":16702,"title":5335,"content":16706,"category":2107,"duration":2103,"component":2105,"categories":16978,"description":2108,"image_mobile":16979,"last_updated":16981},{"_uid":5324,"title":16697,"plugin":917,"og_image":17,"og_title":17,"description":16698,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"How to use Deep Linking with SMS Marketing","People are using their mobile phones daily.\n\nKnowing this, your SaaS or e-commerce business has probably developed a mobile app to connect with customers. However, marketers and product managers often miss out on this marketing tool that boosts app engagement: deep links.","2021-11-24 00:00",{"value":16701,"plugin":928},[8723],{"id":16703,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":16704,"copyright":17,"fieldtype":35,"meta_data":16705,"is_private":37,"is_external_url":37},789960,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F1200x600\u002F78e33d74c9\u002Fhow-to-use-deep-linking-with-sms-marketing.jpg",{},{"type":28,"content":16707},[16708,16712,16716,16720,16727,16731,16735,16743,16751,16759,16763,16782,16789,16799,16803,16829,16836,16840,16844,16848,16870,16889,16907,16925,16943,16962,16969,16973,16974],{"type":31,"content":16709},[16710],{"text":16711,"type":945},"People are using their mobile phones daily.",{"type":31,"content":16713},[16714],{"text":16715,"type":945},"Knowing this, your SaaS or e-commerce business has probably developed a mobile app to connect with customers. However, marketers and product managers often miss out on this marketing tool that boosts app engagement: deep links.",{"type":31,"content":16717},[16718],{"text":16719,"type":945},"Let’s dig into what deep links are and their benefits. Plus, how SMS is the best tool to deliver deep links for promoting your app content and giving seamless customer experiences. We’ll even throw in some promotion ideas and communication templates for you!",{"type":939,"attrs":16721,"content":16722},{"level":941},[16723],{"text":16724,"type":945,"marks":16725},"What is Deep Linking?",[16726],{"type":952},{"type":31,"content":16728},[16729],{"text":16730,"type":945},"Mobile deep linking directs your customers to a specific page of your app (e.g. product page, shopping cart, review section, or a service feature) through a uniform resource identifier (URI). This URI is like a website URL but for mobile apps.",{"type":31,"content":16732},[16733],{"text":16734,"type":945},"You should know three types of mobile deep links:",{"type":31,"content":16736},[16737,16741],{"text":16738,"type":945,"marks":16739},"Standard deep linking",[16740],{"type":952},{"text":16742,"type":945}," – Directs users to a specific page of your app. If the user does not have the app installed, they’ll receive an error message or be redirected to a fallback page.",{"type":31,"content":16744},[16745,16749],{"text":16746,"type":945,"marks":16747},"Deferred deep linking",[16748],{"type":952},{"text":16750,"type":945}," – This does the same as the above, except users without your app are directed to the app’s download page. Once installed, the user is directed to the page they originally tried to visit.",{"type":31,"content":16752},[16753,16757],{"text":16754,"type":945,"marks":16755},"Contextual deep linking",[16756],{"type":952},{"text":16758,"type":945}," – Gives users a more personalised experience as soon as they open your app. Take users straight to a customised screen after they download, or allow them to automatically upload a promo code. These links also enable you to collect user data and engagement behaviour.",{"type":31,"content":16760},[16761],{"text":16762,"type":945},"For app developers, setting up standard and deferred deep linking is more straightforward. Contextual is a little trickier but can be hugely beneficial for both you and your customer depending on your marketing goals.",{"type":31,"content":16764},[16765,16767,16773,16775,16781],{"text":16766,"type":945},"To create deep links, check out common methods using Apple’s ",{"text":16768,"type":945,"marks":16769},"Universal Links ",[16770],{"type":965,"attrs":16771},{"href":16772,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Fdeveloper.apple.com\u002Fios\u002Funiversal-links\u002F",{"text":16774,"type":945},"for iOS and ",{"text":16776,"type":945,"marks":16777},"Android App Links",[16778],{"type":965,"attrs":16779},{"href":16780,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Fdeveloper.android.com\u002Ftraining\u002Fapp-links\u002Fdeep-linking",{"text":1139,"type":945},{"type":939,"attrs":16783,"content":16784},{"level":941},[16785],{"text":16786,"type":945,"marks":16787},"Deep Linking in SMS Marketing",[16788],{"type":952},{"type":31,"content":16790},[16791,16793,16797],{"text":16792,"type":945},"SMS has a 98% open rate and a 9.97% click-through rate, which makes it the perfect channel to deliver your deep link. With SMS, there’s no communication fluff – just a super-clear call to action in under ",{"text":15856,"type":945,"marks":16794},[16795],{"type":965,"attrs":16796},{"href":15860,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":16798,"type":945}," that’ll get people clicking.",{"type":31,"content":16800},[16801],{"text":16802,"type":945},"SMS is mostly read on mobile devices, so it’s the perfect channel to boost your deep links. Here are some other benefits of executing an SMS deep link:",{"type":1147,"content":16804},[16805,16811,16817,16823],{"type":1150,"content":16806},[16807],{"type":31,"content":16808},[16809],{"text":16810,"type":945},"Direct your customers to a specific page or feature of your app.",{"type":1150,"content":16812},[16813],{"type":31,"content":16814},[16815],{"text":16816,"type":945},"Reduce the clicks and steps to where your customer would like to go.",{"type":1150,"content":16818},[16819],{"type":31,"content":16820},[16821],{"text":16822,"type":945},"Stand out from the crowd with a refined user experience.",{"type":1150,"content":16824},[16825],{"type":31,"content":16826},[16827],{"text":16828,"type":945},"Increase customer activity year-round which helps develop brand loyalty.",{"type":939,"attrs":16830,"content":16831},{"level":941},[16832],{"text":16833,"type":945,"marks":16834},"App Deep Linking Ideas",[16835],{"type":952},{"type":31,"content":16837},[16838],{"text":16839,"type":945},"With Kudosity, the deep link is easily placed into your text message.",{"type":31,"content":16841},[16842],{"text":16843,"type":945},"Deep links are a great add-on to your marketing campaigns. With SMS, you can notify your customers about birthday deals, holiday promotions, competitions, personalised products and services related to their purchase history. They’re also effective for introducing customers to new app features, logistics, and much more.",{"type":31,"content":16845},[16846],{"text":16847,"type":945},"Start with a few of these templates below:",{"type":1028,"attrs":16849},{"id":16850,"body":16851},"08aa4c22-397d-4cf2-b94b-fbd50f93153c",[16852],{"_uid":16853,"content":16854,"component":16869},"i-aa5f93bb-cd79-4c62-8285-27a86ab3709b",{"type":28,"content":16855},[16856,16860,16864,16865],{"type":31,"content":16857},[16858],{"text":16859,"type":945},"In-App Special! – [Company]",{"type":31,"content":16861},[16862],{"text":16863,"type":945},"Your subscription has some perks! We’ve teamed up with [Brand] to offer 2-for-1 compression leggings : [Deep Link]",{"type":31},{"type":31,"content":16866},[16867],{"text":16868,"type":945},"Opt-out reply STOP","sms-template",{"type":1028,"attrs":16871},{"id":16850,"body":16872},[16873],{"_uid":16874,"content":16875,"component":16869},"i-b59b87b9-964b-40a6-b728-00135d098ea3",{"type":28,"content":16876},[16877,16881,16885,16886],{"type":31,"content":16878},[16879],{"text":16880,"type":945},"From [Company]",{"type":31,"content":16882},[16883],{"text":16884,"type":945},"Guess what? You can now share your weekly stats with other friends on the app. Here’s where to get started: [Deep Link]",{"type":31},{"type":31,"content":16887},[16888],{"text":16868,"type":945},{"type":1028,"attrs":16890},{"id":16850,"body":16891},[16892],{"_uid":16893,"content":16894,"component":16869},"i-f5ed563c-186a-4d98-9c6d-b4b03c49eae2",{"type":28,"content":16895},[16896,16899,16903,16904],{"type":31,"content":16897},[16898],{"text":16880,"type":945},{"type":31,"content":16900},[16901],{"text":16902,"type":945},"We hope you’re loving our app. Tell us what you think, and get a discount code for 10% off our premium upgrade: [Deep Link]",{"type":31},{"type":31,"content":16905},[16906],{"text":16868,"type":945},{"type":1028,"attrs":16908},{"id":16850,"body":16909},[16910],{"_uid":16911,"content":16912,"component":16869},"i-fe29d2bf-825d-416e-a819-cd6ded634504",{"type":28,"content":16913},[16914,16917,16921,16922],{"type":31,"content":16915},[16916],{"text":16880,"type":945},{"type":31,"content":16918},[16919],{"text":16920,"type":945},"Hi [Name] – Check out our newest feature! While you rehydrate after your run, have a look at your fitness metrics: [Deep Link]",{"type":31},{"type":31,"content":16923},[16924],{"text":16868,"type":945},{"type":1028,"attrs":16926},{"id":16850,"body":16927},[16928],{"_uid":16929,"content":16930,"component":16869},"i-72ddb290-3d7e-4adc-98d2-04d47e9f339e",{"type":28,"content":16931},[16932,16935,16939,16940],{"type":31,"content":16933},[16934],{"text":16880,"type":945},{"type":31,"content":16936},[16937],{"text":16938,"type":945},"Uh Oh – your subscription is about to lapse. It’s time to renew – be back in the club with one click: [Deep Link]",{"type":31},{"type":31,"content":16941},[16942],{"text":16868,"type":945},{"type":1028,"attrs":16944},{"id":16945,"body":16946},"ebabe5fa-06b4-4003-af2f-33a9272004d8",[16947],{"_uid":16948,"content":16949,"component":16869},"i-ea558b6e-fb05-48e4-aa10-54380b14303b",{"type":28,"content":16950},[16951,16954,16958,16959],{"type":31,"content":16952},[16953],{"text":16880,"type":945},{"type":31,"content":16955},[16956],{"text":16957,"type":945},"Hope our app features are coming in handy. To up the ante, here’s 15% off your first purchase using the mobile app: [Deep Link]",{"type":31},{"type":31,"content":16960},[16961],{"text":16868,"type":945},{"type":939,"attrs":16963,"content":16964},{"level":941},[16965],{"text":16966,"type":945,"marks":16967},"Boost Engagement with SMS Deep Links",[16968],{"type":952},{"type":31,"content":16970},[16971],{"text":16972,"type":945},"With mobile app usage on the rise, remember to optimise your customers’ mobile user experiences with deep links.",{"type":31},{"type":31,"content":16975},[16976],{"text":16977,"type":945},"Make life easier for your customers by using SMS to boost your deep links. Increase the overall customer experience while boosting your app’s usage. ",[2107,52],{"id":16703,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":16704,"copyright":17,"fieldtype":35,"meta_data":16980,"is_private":37,"is_external_url":37},{},"2024-06-21 00:00","how-to-use-deep-linking-with-sms-marketing","resources\u002Farticles\u002Fhow-to-use-deep-linking-with-sms-marketing",390,[],"26f7e9b2-7166-4164-a81c-cb09bf59859f",[],{"name":5648,"created_at":16989,"published_at":16990,"updated_at":16991,"id":5649,"uuid":5646,"content":16992,"slug":5650,"full_slug":5651,"sort_by_date":869,"position":17340,"tag_list":17341,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":5771,"first_published_at":2119,"release_id":869,"lang":875,"path":869,"alternates":17342,"default_full_slug":869,"translated_slugs":869},"2024-05-16T03:35:38.794Z","2026-10-08T01:13:02.922Z","2026-10-08T01:13:02.936Z",{"seo":16993,"_uid":919,"date":5327,"tags":16995,"image":16997,"content":17001,"category":2107,"duration":3902,"redirect":17336,"component":2105,"categories":17337,"description":2108,"image_mobile":17338,"last_updated":5766},{"_uid":5324,"title":5648,"plugin":917,"og_image":17,"og_title":17,"description":16994,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"Meet the relevant laws and requirements · Engage customers with two-way communication · Seek positive feedback to influence conversions.",{"value":16996,"plugin":928},[],{"id":16998,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":16999,"copyright":17,"fieldtype":35,"meta_data":17000,"is_external_url":37},735806,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F1200x600\u002Ff0d556a773\u002Fonline-reputation-management-15-rules-for-sms-marketing_1200x600.png",{},{"type":28,"content":17002},[17003,17007,17014,17018,17022,17034,17043,17050,17279,17286,17290,17322],{"type":31,"content":17004},[17005],{"text":17006,"type":945},"As Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” In today’s world, where consumers have plenty of choices – reputation is everything.",{"type":939,"attrs":17008,"content":17009},{"level":941},[17010],{"text":17011,"type":945,"marks":17012},"Build and maintain your online rep",[17013],{"type":952},{"type":31,"content":17015},[17016],{"text":17017,"type":945},"Your attitude, values and professionalism create a great online rep. As in life, the best way to ensure a stellar brand reputation is to act with integrity. Do what you say, help others, exceed expectations, be consistent, and look the part.",{"type":31,"content":17019},[17020],{"text":17021,"type":945},"To help protect your most valuable asset – make it easy for your customers to reach you. Promote positive brand messaging, and respond appropriately to negative feedback.",{"type":31,"content":17023},[17024,17026,17032],{"text":17025,"type":945},"97% of respondents say customer reviews ",{"text":17027,"type":945,"marks":17028},"sway their buying decisions",[17029],{"type":965,"attrs":17030},{"href":17031,"uuid":869,"anchor":869,"target":213,"linktype":45},"https:\u002F\u002Ffanandfuel.com\u002Fno-online-customer-reviews-means-big-problems-2017\u002F",{"text":17033,"type":945},", while 35% admit one negative review can paralyse their purchase.",{"type":31,"content":17035},[17036,17038,17042],{"text":17037,"type":945},"Like how you manage your website, blog and social media, you need a strategy for your SMS marketing and ",{"text":3989,"type":945,"marks":17039},[17040],{"type":965,"attrs":17041},{"href":1307,"uuid":869,"anchor":869,"target":776,"linktype":45},{"text":1139,"type":945},{"type":939,"attrs":17044,"content":17045},{"level":941},[17046],{"text":17047,"type":945,"marks":17048},"Rules for nailing your online reputation with SMS",[17049],{"type":952},{"type":1147,"content":17051},[17052,17076,17094,17104,17114,17132,17148,17158,17168,17186,17204,17214,17233,17251,17269],{"type":1150,"content":17053},[17054],{"type":31,"content":17055},[17056,17060,17062,17074],{"text":17057,"type":945,"marks":17058},"Use a dedicated virtual mobile number:",[17059],{"type":952},{"text":17061,"type":945}," For security and brand consistency, we recommend that your messages come from the same number. Of the many benefits of ",{"text":17063,"type":945,"marks":17064},"dedicated vs shared numbers",[17065],{"type":965,"attrs":17066},{"href":17067,"uuid":17068,"anchor":869,"target":776,"linktype":18,"story":17069},"\u002Fresources\u002Farticles\u002Fshared-vs-dedicated-why-you-need-a-dedicated-virtual-number","ab2e61b8-8330-4988-92bd-9040c01e72dc",{"name":17070,"id":17071,"uuid":17068,"slug":17072,"url":17073,"full_slug":17073,"_stopResolving":303},"Shared vs Dedicated: Why you need a Dedicated Virtual Number",7885670,"shared-vs-dedicated-why-you-need-a-dedicated-virtual-number","resources\u002Farticles\u002Fshared-vs-dedicated-why-you-need-a-dedicated-virtual-number",{"text":17075,"type":945},", top of the list is that fact you can receive SMS replies. A dedicated number also allows you to choose something memorable.",{"type":1150,"content":17077},[17078],{"type":31,"content":17079},[17080,17084,17086,17092],{"text":17081,"type":945,"marks":17082},"Get permission before you hit send:",[17083],{"type":952},{"text":17085,"type":945}," There are laws around ",{"text":17087,"type":945,"marks":17088},"how you can contact your customers",[17089],{"type":965,"attrs":17090},{"href":1000,"uuid":1001,"anchor":869,"target":776,"linktype":18,"story":17091},{"name":1003,"id":1004,"uuid":1001,"slug":1005,"url":1006,"full_slug":1006,"_stopResolving":303},{"text":17093,"type":945},". Being a spam-free zone builds trust with your audience.",{"type":1150,"content":17095},[17096],{"type":31,"content":17097},[17098,17102],{"text":17099,"type":945,"marks":17100},"Make it clear who the SMS is from:",[17101],{"type":952},{"text":17103,"type":945}," Always identify yourself; either in your Sender ID or within the body of your text.",{"type":1150,"content":17105},[17106],{"type":31,"content":17107},[17108,17112],{"text":17109,"type":945,"marks":17110},"Give your receiver a way out:",[17111],{"type":952},{"text":17113,"type":945}," Firstly – this is the law, but it also reduces customer frustration around unwanted messages. An SMS service provider will automatically generate an opt-out.",{"type":1150,"content":17115},[17116],{"type":31,"content":17117},[17118,17122,17124,17130],{"text":17119,"type":945,"marks":17120},"Use automated responses:",[17121],{"type":952},{"text":17123,"type":945}," Perfect for out of office hours, an ",{"text":17125,"type":945,"marks":17126},"automated SMS",[17127],{"type":965,"attrs":17128},{"href":3630,"uuid":3631,"anchor":869,"target":776,"linktype":18,"story":17129},{"name":3633,"id":3634,"uuid":3631,"slug":3626,"url":3635,"full_slug":3635,"_stopResolving":303},{"text":17131,"type":945}," response is a staple of SMS customer support. Let your customers know when they can expect a reply.",{"type":1150,"content":17133},[17134],{"type":31,"content":17135},[17136,17140,17141,17146],{"text":17137,"type":945,"marks":17138},"Say their name:",[17139],{"type":952},{"text":1183,"type":945},{"text":17142,"type":945,"marks":17143},"90% of US customers",[17144],{"type":965,"attrs":17145},{"href":5975,"uuid":869,"anchor":869,"target":213,"linktype":45},{"text":17147,"type":945}," find marketing personalisation appealing. Personalising your SMS marketing engages your audience. Manage this easily with our bulk SMS marketing service.",{"type":1150,"content":17149},[17150],{"type":31,"content":17151},[17152,17156],{"text":17153,"type":945,"marks":17154},"Encourage conversations:",[17155],{"type":952},{"text":17157,"type":945}," Inspire two-way conversations; a dedicated customer service agent can respond to SMS customer support. For a positive experience – answer questions, take bookings and ask for feedback.",{"type":1150,"content":17159},[17160],{"type":31,"content":17161},[17162,17166],{"text":17163,"type":945,"marks":17164},"Train your people:",[17165],{"type":952},{"text":17167,"type":945}," Empower the person in charge of your SMS messages to consider and craft them. Good communication skills are essential.",{"type":1150,"content":17169},[17170],{"type":31,"content":17171},[17172,17176,17178,17184],{"text":17173,"type":945,"marks":17174},"Put guidelines in place:",[17175],{"type":952},{"text":17177,"type":945}," Build trust and brand recognition, with consistent communication across all platforms. Make a list of rules for how and when you use SMS services. The ",{"text":17179,"type":945,"marks":17180},"best time",[17181],{"type":965,"attrs":17182},{"href":6406,"uuid":6407,"anchor":869,"target":776,"linktype":18,"story":17183},{"name":6409,"id":6410,"uuid":6407,"slug":6411,"url":6412,"full_slug":6412,"_stopResolving":303},{"text":17185,"type":945}," of day to message? Casual or professional? Yes or no to text lingo?",{"type":1150,"content":17187},[17188],{"type":31,"content":17189},[17190,17194,17196,17202],{"text":17191,"type":945,"marks":17192},"Make your messaging clear:",[17193],{"type":952},{"text":17195,"type":945}," Bulk SMS is short, so they need to be to-the-point and ",{"text":17197,"type":945,"marks":17198},"grab attention quickly",[17199],{"type":965,"attrs":17200},{"href":5441,"uuid":5442,"anchor":869,"target":776,"linktype":18,"story":17201},{"name":5444,"id":5445,"uuid":5442,"slug":5446,"url":5447,"full_slug":5447,"_stopResolving":303},{"text":17203,"type":945},". Craft clear and clever messaging your customers are happy to receive.",{"type":1150,"content":17205},[17206],{"type":31,"content":17207},[17208,17212],{"text":17209,"type":945,"marks":17210},"Ask for reviews:",[17211],{"type":952},{"text":17213,"type":945}," Use your SMS communications to request a review. The act of asking can significantly increase the number of positive reviews you get.",{"type":1150,"content":17215},[17216],{"type":31,"content":17217},[17218,17222,17224,17232],{"text":17219,"type":945,"marks":17220},"Gather feedback:",[17221],{"type":952},{"text":17223,"type":945}," Feedback is an opportunity to find where you can focus energy to make things even better. Use a custom survey or stick to the easy ",{"text":17225,"type":945,"marks":17226},"Net Promoter Score",[17227],{"type":965,"attrs":17228},{"href":17229,"uuid":17230,"anchor":869,"target":776,"linktype":18,"story":17231},"\u002Fresources\u002Farticles\u002Fget-your-net-promotor-score-nps-using-sms","37713e24-d555-4695-a641-8e1176f5df8b",{"name":5786,"id":5785,"uuid":17230,"slug":5787,"url":5788,"full_slug":5788,"_stopResolving":303},{"text":1139,"type":945},{"type":1150,"content":17234},[17235],{"type":31,"content":17236},[17237,17241,17243,17249],{"text":17238,"type":945,"marks":17239},"Track your clicks:",[17240],{"type":952},{"text":17242,"type":945}," SMS campaigns have about a ",{"text":17244,"type":945,"marks":17245},"10% click-through rate",[17246],{"type":965,"attrs":17247},{"href":6135,"uuid":6136,"anchor":869,"target":776,"linktype":18,"story":17248},{"name":6138,"id":6139,"uuid":6136,"slug":6140,"url":6141,"full_slug":6141,"_stopResolving":303},{"text":17250,"type":945},". Using a trackable link – adjust your campaign based on who clicked and, more importantly, who didn’t.",{"type":1150,"content":17252},[17253],{"type":31,"content":17254},[17255,17259,17261,17267],{"text":17256,"type":945,"marks":17257},"Brand your links:",[17258],{"type":952},{"text":17260,"type":945}," Boost the power of your tracked links with a modified URL. ",{"text":17262,"type":945,"marks":17263},"Choose a domain",[17264],{"type":965,"attrs":17265},{"href":6135,"uuid":6136,"anchor":869,"target":776,"linktype":18,"story":17266},{"name":6138,"id":6139,"uuid":6136,"slug":6140,"url":6141,"full_slug":6141,"_stopResolving":303},{"text":17268,"type":945}," that improves brand recognition, credibility, and click-through rates.",{"type":1150,"content":17270},[17271],{"type":31,"content":17272},[17273,17277],{"text":17274,"type":945,"marks":17275},"Be prepared:",[17276],{"type":952},{"text":17278,"type":945}," Have a policy in place in case you need to confront challenging feedback. Know what to say and do to turn things around.",{"type":939,"attrs":17280,"content":17281},{"level":941},[17282],{"text":17283,"type":945,"marks":17284},"Make it as positive as possible",[17285],{"type":952},{"type":31,"content":17287},[17288],{"text":17289,"type":945},"People will judge your brand based on what they see and hear. These five actions will make your SMS marketing a top tool to influence your brand:",{"type":1147,"content":17291},[17292,17298,17304,17310,17316],{"type":1150,"content":17293},[17294],{"type":31,"content":17295},[17296],{"text":17297,"type":945},"Meet the relevant laws and requirements.",{"type":1150,"content":17299},[17300],{"type":31,"content":17301},[17302],{"text":17303,"type":945},"Engage customers with two-way communication.",{"type":1150,"content":17305},[17306],{"type":31,"content":17307},[17308],{"text":17309,"type":945},"Seek positive feedback to influence conversions.",{"type":1150,"content":17311},[17312],{"type":31,"content":17313},[17314],{"text":17315,"type":945},"Respond quickly and directly to negative feedback.",{"type":1150,"content":17317},[17318],{"type":31,"content":17319},[17320],{"text":17321,"type":945},"Build brand recognition and gain trust.",{"type":1028,"attrs":17323},{"id":8374,"body":17324},[17325],{"_uid":8377,"title":8378,"buttons":17326,"component":5284,"description":17330},[17327],{"url":17328,"_uid":8383,"icon":3795,"label":22,"theme":23,"component":24},{"id":16,"url":17,"linktype":18,"fieldtype":19,"cached_url":20,"story":17329},{"name":22,"id":5758,"uuid":16,"slug":20,"url":20,"full_slug":20,"_stopResolving":303},{"type":28,"content":17331},[17332],{"type":31,"content":17333},[17334],{"text":17335,"type":945},"With this 14-day trial, access a proven SMS platform with extensive features. No credit card, no obligations.",{"id":17,"url":17,"linktype":18,"fieldtype":19,"cached_url":17},[3905,2107,52],{"id":16998,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":16999,"copyright":17,"fieldtype":35,"meta_data":17339,"is_external_url":37},{},340,[],[17343,17344,17345,17346,17347,17348,17349,17350],{"id":5537,"name":5536,"slug":5538,"published":303,"full_slug":5539,"is_folder":37,"parent_id":2117},{"id":5775,"name":5776,"slug":5777,"published":303,"full_slug":5778,"is_folder":37,"parent_id":2117},{"id":5780,"name":5781,"slug":5782,"published":303,"full_slug":5783,"is_folder":37,"parent_id":2117},{"id":5785,"name":5786,"slug":5787,"published":303,"full_slug":5788,"is_folder":37,"parent_id":2117},{"id":5790,"name":5791,"slug":5792,"published":303,"full_slug":5793,"is_folder":37,"parent_id":2117},{"id":5795,"name":5796,"slug":5797,"published":303,"full_slug":5798,"is_folder":37,"parent_id":2117},{"id":5320,"name":5316,"slug":5767,"published":303,"full_slug":5768,"is_folder":37,"parent_id":2117},{"id":5445,"name":5444,"slug":5446,"published":303,"full_slug":5447,"is_folder":37,"parent_id":2117},{"name":17352,"created_at":17353,"published_at":17354,"updated_at":17355,"id":17356,"uuid":17357,"content":17358,"slug":17947,"full_slug":17948,"sort_by_date":869,"position":2115,"tag_list":17949,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":17950,"first_published_at":2119,"release_id":869,"lang":875,"path":869,"alternates":17951,"default_full_slug":869,"translated_slugs":869},"SMS Compliance Checklist for Businesses in New Zealand: A Practical Guide","2024-08-28T07:15:00.233Z","2026-10-08T01:12:59.114Z","2026-10-08T01:12:59.131Z",10811794,"0cc1633f-7aad-4d77-935a-66b59a8fa028",{"seo":17359,"_uid":919,"date":17363,"tags":17364,"image":17368,"title":934,"content":17371,"category":2102,"duration":15810,"component":2105,"categories":17944,"description":2108,"image_mobile":17945,"last_updated":17},{"_uid":916,"title":17360,"plugin":917,"og_image":17361,"og_title":17,"description":17362,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"SMS and MMS compliance checklist for businesses in New Zealand: A practical guide","https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F2423x1615\u002Fc4a8107e40\u002Fnz.png","Learn about SMS consent, opt-out requirements, and data security best practices for SMS Marketing in New Zealand.","2024-08-28 00:00",{"value":17365,"plugin":928},[927,17366,926,17367,923,924,8723,8724,2135],"MMS Marketing","Data Security",{"id":17369,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":17361,"copyright":17,"fieldtype":35,"meta_data":17370,"is_external_url":37},878304,{},{"type":28,"content":17372},[17373,17383,17417,17438,17439,17448,17468,17512,17513,17522,17529,17570,17586,17587,17596,17603,17645,17646,17655,17682,17726,17727,17736,17743,17773,17774,17783,17867,17868,17877,17881,17890,17911,17917,17923,17937,17938],{"type":939,"attrs":17374,"content":17375},{"level":941},[17376],{"text":17377,"type":945,"marks":17378},"Introduction to SMS and MMS Compliance in New Zealand: Navigating regulations and best practices",[17379,17380],{"type":952},{"type":948,"attrs":17381},{"color":17382},"rgb(0, 0, 0)",{"type":31,"content":17384},[17385,17390,17398,17403,17412],{"text":17386,"type":945,"marks":17387},"SMS marketing remains a powerful tool for businesses in New Zealand, providing a direct way to engage with customers. With open rates close to 98%, ",[17388],{"type":948,"attrs":17389},{"color":17382},{"text":52,"type":945,"marks":17391},[17392,17394,17397],{"type":965,"attrs":17393},{"href":2058,"uuid":869,"anchor":869,"target":869,"linktype":45},{"type":948,"attrs":17395},{"color":17396},"rgb(17, 85, 204)",{"type":2063},{"text":17399,"type":945,"marks":17400}," offers an unparalleled communication channel. However, it’s essential to adhere to the regulations set out by the ",[17401],{"type":948,"attrs":17402},{"color":17382},{"text":17404,"type":945,"marks":17405},"Unsolicited Electronic Messages Act 2007",[17406,17409,17411],{"type":965,"attrs":17407},{"href":17408,"uuid":869,"anchor":869,"target":869,"linktype":45},"https:\u002F\u002Fwww.legislation.govt.nz\u002Fact\u002Fpublic\u002F2007\u002F0007\u002Flatest\u002FDLM405134.html",{"type":948,"attrs":17410},{"color":17396},{"type":2063},{"text":17413,"type":945,"marks":17414}," to avoid penalties and maintain customer trust.",[17415],{"type":948,"attrs":17416},{"color":17382},{"type":31,"content":17418},[17419,17424,17433],{"text":17420,"type":945,"marks":17421},"This guide presents a clear and concise SMS  compliance checklist for New Zealand businesses. It focuses on obtaining consent, clear identification, opt-out mechanisms, and data security, ensuring your ",[17422],{"type":948,"attrs":17423},{"color":17382},{"text":17425,"type":945,"marks":17426},"SMS campaigns",[17427,17430,17432],{"type":965,"attrs":17428},{"href":17429,"uuid":869,"anchor":869,"target":869,"linktype":45},"https:\u002F\u002Fkudosity.com\u002Fproducts\u002Ffeatures\u002Fcampaigns",{"type":948,"attrs":17431},{"color":17396},{"type":2063},{"text":17434,"type":945,"marks":17435}," are both effective and legally compliant.",[17436],{"type":948,"attrs":17437},{"color":17382},{"type":31},{"type":939,"attrs":17440,"content":17441},{"level":941},[17442],{"text":17443,"type":945,"marks":17444},"1. Obtaining clear consent in SMS Marketing: The foundation of SMS Compliance",[17445,17446],{"type":952},{"type":948,"attrs":17447},{"color":17382},{"type":31,"content":17449},[17450,17455,17464],{"text":17451,"type":945,"marks":17452},"In New Zealand, businesses must obtain clear and verifiable consent from customers before sending them SMS marketing messages. This requirement is crucial to comply with the Unsolicited Electronic Messages Act 2007 and the ",[17453],{"type":948,"attrs":17454},{"color":17382},{"text":17456,"type":945,"marks":17457},"antispam rules for businesses",[17458,17461,17463],{"type":965,"attrs":17459},{"href":17460,"uuid":869,"anchor":869,"target":869,"linktype":45},"https:\u002F\u002Fwww.dia.govt.nz\u002FSpam-NZ-Spam-Law-for-Businesses",{"type":948,"attrs":17462},{"color":17396},{"type":2063},{"text":1139,"type":945,"marks":17465},[17466],{"type":948,"attrs":17467},{"color":17382},{"type":1147,"content":17469},[17470,17485,17500],{"type":1150,"content":17471},[17472],{"type":31,"content":17473},[17474,17480],{"text":17475,"type":945,"marks":17476},"Why it matters:",[17477,17478],{"type":952},{"type":948,"attrs":17479},{"color":17382},{"text":17481,"type":945,"marks":17482}," Consent isn’t just a legal necessity—it also ensures that your messages are welcomed by recipients, improving engagement and reducing the risk of complaints.",[17483],{"type":948,"attrs":17484},{"color":17382},{"type":1150,"content":17486},[17487],{"type":31,"content":17488},[17489,17495],{"text":17490,"type":945,"marks":17491},"How to get it right:",[17492,17493],{"type":952},{"type":948,"attrs":17494},{"color":17382},{"text":17496,"type":945,"marks":17497}," At Kudosity, we recommend implementing a double opt-in process to verify consent. This two-step method involves the customer first expressing interest in receiving messages—such as by entering their mobile number on a website form—followed by a confirmation step. In the confirmation step, the customer receives an SMS asking them to reply with “YES” or a similar keyword to confirm their consent. This additional step ensures that the consent is both clear and intentional, protecting your business and enhancing customer trust.",[17498],{"type":948,"attrs":17499},{"color":17382},{"type":1150,"content":17501},[17502],{"type":31,"content":17503},[17504,17507],{"text":16142,"type":945,"marks":17505},[17506],{"type":952},{"text":17508,"type":945,"marks":17509},"A restaurant could invite customers to sign up for SMS updates through an online form. After the customer submits their mobile number, they receive an SMS that says, “Please reply ‘YES’ to confirm you want to receive exclusive offers and updates from [Restaurant Name].” Only after the customer replies “YES” will they be added to the SMS list, ensuring that they have actively and knowingly opted in.",[17510],{"type":948,"attrs":17511},{"color":17382},{"type":31},{"type":939,"attrs":17514,"content":17515},{"level":941},[17516],{"text":17517,"type":945,"marks":17518},"2. Identifying your business clearly in SMS: Build trust with every text message",[17519,17520],{"type":952},{"type":948,"attrs":17521},{"color":17382},{"type":31,"content":17523},[17524],{"text":17525,"type":945,"marks":17526},"Every SMS or MMS message must clearly identify your business to ensure transparency and build trust with your customers.",[17527],{"type":948,"attrs":17528},{"color":17382},{"type":1147,"content":17530},[17531,17545,17559],{"type":1150,"content":17532},[17533],{"type":31,"content":17534},[17535,17540],{"text":17475,"type":945,"marks":17536},[17537,17538],{"type":952},{"type":948,"attrs":17539},{"color":17382},{"text":17541,"type":945,"marks":17542}," Customers are more likely to engage with messages when they know exactly who is contacting them. Clear identification also helps avoid your messages being marked as spam.",[17543],{"type":948,"attrs":17544},{"color":17382},{"type":1150,"content":17546},[17547],{"type":31,"content":17548},[17549,17554],{"text":17490,"type":945,"marks":17550},[17551,17552],{"type":952},{"type":948,"attrs":17553},{"color":17382},{"text":17555,"type":945,"marks":17556}," Always start or end your SMS with your business name.",[17557],{"type":948,"attrs":17558},{"color":17382},{"type":1150,"content":17560},[17561],{"type":31,"content":17562},[17563,17568],{"text":16142,"type":945,"marks":17564},[17565,17566],{"type":952},{"type":948,"attrs":17567},{"color":17382},{"text":17569,"type":945},"Visit [Your Business Name] this weekend for exclusive offers!",{"type":1028,"attrs":17571},{"id":17572,"body":17573},"dad88a70-b81e-42b2-bb26-3e85af2e597c",[17574],{"_uid":17575,"title":17576,"buttons":17577,"component":5284,"description":17583},"i-173144b8-f0f9-425d-97b2-ebf33d67a93d","Lease a virtual number with Kudosity: Build brand trust",[17578],{"url":17579,"_uid":17581,"icon":3795,"label":17582,"theme":23,"component":24},{"id":17,"url":17580,"linktype":45,"fieldtype":19,"cached_url":17580},"\u002Fproducts\u002Fconnectivity\u002Fvirtual-mobile-numbers?country=New+Zealand","ef1f0ab7-c1c8-42df-86be-1543076e74c8","See Numbers Available",{"type":28,"content":17584},[17585],{"type":31},{"type":31},{"type":939,"attrs":17588,"content":17589},{"level":941},[17590],{"text":17591,"type":945,"marks":17592},"3. Providing simple Opt-Out options: Respect your customers' preferences",[17593,17594],{"type":952},{"type":948,"attrs":17595},{"color":17382},{"type":31,"content":17597},[17598],{"text":17599,"type":945,"marks":17600},"New Zealand law mandates that every SMS must include an easy-to-use opt-out option, allowing recipients to stop receiving messages at any time.",[17601],{"type":948,"attrs":17602},{"color":17382},{"type":1147,"content":17604},[17605,17619,17633],{"type":1150,"content":17606},[17607],{"type":31,"content":17608},[17609,17614],{"text":17475,"type":945,"marks":17610},[17611,17612],{"type":952},{"type":948,"attrs":17613},{"color":17382},{"text":17615,"type":945,"marks":17616}," Providing a direct way to opt out respects customer preferences and helps maintain a positive relationship with your audience.",[17617],{"type":948,"attrs":17618},{"color":17382},{"type":1150,"content":17620},[17621],{"type":31,"content":17622},[17623,17628],{"text":17490,"type":945,"marks":17624},[17625,17626],{"type":952},{"type":948,"attrs":17627},{"color":17382},{"text":17629,"type":945,"marks":17630}," Include instructions like \"Text STOP to [number] to unsubscribe\" in every SMS. Ensure that opt-out requests are processed immediately.",[17631],{"type":948,"attrs":17632},{"color":17382},{"type":1150,"content":17634},[17635],{"type":31,"content":17636},[17637,17640],{"text":16142,"type":945,"marks":17638},[17639],{"type":952},{"text":17641,"type":945,"marks":17642},"Want to stop receiving our messages? Reply STOP to unsubscribe.",[17643],{"type":948,"attrs":17644},{"color":17382},{"type":31},{"type":939,"attrs":17647,"content":17648},{"level":941},[17649],{"text":17650,"type":945,"marks":17651},"4. Securing customer data in SMS Marketing: Protect your customer’s information and your business",[17652,17653],{"type":952},{"type":948,"attrs":17654},{"color":17382},{"type":31,"content":17656},[17657,17662,17671,17677],{"text":17658,"type":945,"marks":17659},"Data privacy is critical in SMS marketing. ",[17660],{"type":948,"attrs":17661},{"color":17382},{"text":17663,"type":945,"marks":17664},"The Privacy Act 2020",[17665,17668,17670],{"type":965,"attrs":17666},{"href":17667,"uuid":869,"anchor":869,"target":869,"linktype":45},"https:\u002F\u002Fdata.govt.nz\u002Ftoolkit\u002Fprivacy-and-security\u002Fdata-privacy\u002F#:~:text=The%20Privacy%20Act%202020%20provides%20the%20rules%20in%20New%20Zealand,how%20they%20must%20do%20that.",{"type":948,"attrs":17669},{"color":17396},{"type":2063},{"text":17672,"type":945,"marks":17673}," provides the rules in New Zealand for protecting personal information and puts responsibilities on businesses and organisations to ensure personal information, ",[17674],{"type":948,"attrs":17675},{"color":17676},"rgb(24, 43, 70)",{"text":17678,"type":945,"marks":17679},"such as phone numbers, is stored and handled securely.",[17680],{"type":948,"attrs":17681},{"color":17382},{"type":1147,"content":17683},[17684,17698,17712],{"type":1150,"content":17685},[17686],{"type":31,"content":17687},[17688,17693],{"text":17475,"type":945,"marks":17689},[17690,17691],{"type":952},{"type":948,"attrs":17692},{"color":17382},{"text":17694,"type":945,"marks":17695}," Protecting customer data is not only a legal requirement but also a foundation of maintaining customer trust. Data breaches can lead to significant financial and reputational damage.",[17696],{"type":948,"attrs":17697},{"color":17382},{"type":1150,"content":17699},[17700],{"type":31,"content":17701},[17702,17707],{"text":17490,"type":945,"marks":17703},[17704,17705],{"type":952},{"type":948,"attrs":17706},{"color":17382},{"text":17708,"type":945,"marks":17709}," Use encryption for storing and transmitting customer data. Access to this data should be limited to authorised personnel only.",[17710],{"type":948,"attrs":17711},{"color":17382},{"type":1150,"content":17713},[17714],{"type":31,"content":17715},[17716,17721],{"text":1327,"type":945,"marks":17717},[17718,17719],{"type":952},{"type":948,"attrs":17720},{"color":17382},{"text":17722,"type":945,"marks":17723}," Store customer phone numbers in an encrypted database and regularly review your security protocols to protect against breaches.",[17724],{"type":948,"attrs":17725},{"color":17382},{"type":31},{"type":939,"attrs":17728,"content":17729},{"level":941},[17730],{"text":17731,"type":945,"marks":17732},"5. Regular SMS and MMS Compliance Audits: Stay ahead of changes",[17733,17734],{"type":952},{"type":948,"attrs":17735},{"color":17382},{"type":31,"content":17737},[17738],{"text":17739,"type":945,"marks":17740},"Regularly auditing your SMS marketing practices helps ensure that you stay compliant with the Unsolicited Electronic Messages Act and can adapt to any changes in the regulatory environment.",[17741],{"type":948,"attrs":17742},{"color":17382},{"type":1147,"content":17744},[17745,17759],{"type":1150,"content":17746},[17747],{"type":31,"content":17748},[17749,17754],{"text":17475,"type":945,"marks":17750},[17751,17752],{"type":952},{"type":948,"attrs":17753},{"color":17382},{"text":17755,"type":945,"marks":17756}," The digital marketing landscape is dynamic, and regulations may evolve. Regular monitoring helps your business stay compliant and avoid potential fines.",[17757],{"type":948,"attrs":17758},{"color":17382},{"type":1150,"content":17760},[17761],{"type":31,"content":17762},[17763,17768],{"text":17490,"type":945,"marks":17764},[17765,17766],{"type":952},{"type":948,"attrs":17767},{"color":17382},{"text":17769,"type":945,"marks":17770}," Schedule periodic reviews of your consent records, SMS content, and opt-out processes. Adjust your practices as needed to maintain compliance.",[17771],{"type":948,"attrs":17772},{"color":17382},{"type":31},{"type":939,"attrs":17775,"content":17776},{"level":941},[17777],{"text":17778,"type":945,"marks":17779},"Quick SMS Compliance checklist for New Zealand businesses",[17780,17781],{"type":952},{"type":948,"attrs":17782},{"color":17382},{"type":4770,"attrs":17784,"content":17785},{"order":4772},[17786,17803,17819,17835,17851],{"type":1150,"content":17787},[17788,17796],{"type":31,"content":17789},[17790],{"text":17791,"type":945,"marks":17792},"Obtain Clear Consent:",[17793,17794],{"type":952},{"type":948,"attrs":17795},{"color":17382},{"type":31,"content":17797},[17798],{"text":17799,"type":945,"marks":17800},"Implement and document a double opt-in process.",[17801],{"type":948,"attrs":17802},{"color":17382},{"type":1150,"content":17804},[17805],{"type":31,"content":17806},[17807,17813,17814],{"text":17808,"type":945,"marks":17809},"Identify Your Business in Every Text:",[17810,17811],{"type":952},{"type":948,"attrs":17812},{"color":17382},{"type":3198},{"text":17815,"type":945,"marks":17816},"Clearly state your business name in the message.",[17817],{"type":948,"attrs":17818},{"color":17382},{"type":1150,"content":17820},[17821],{"type":31,"content":17822},[17823,17829,17830],{"text":17824,"type":945,"marks":17825},"Provide an Easy Opt-Out Option:",[17826,17827],{"type":952},{"type":948,"attrs":17828},{"color":17382},{"type":3198},{"text":17831,"type":945,"marks":17832},"Include \"Text STOP to [number] to unsubscribe\" in all messages.",[17833],{"type":948,"attrs":17834},{"color":17382},{"type":1150,"content":17836},[17837],{"type":31,"content":17838},[17839,17845,17846],{"text":17840,"type":945,"marks":17841},"Secure Customer Data:",[17842,17843],{"type":952},{"type":948,"attrs":17844},{"color":17382},{"type":3198},{"text":17847,"type":945,"marks":17848},"Encrypt data and limit access to authorised personnel.",[17849],{"type":948,"attrs":17850},{"color":17382},{"type":1150,"content":17852},[17853],{"type":31,"content":17854},[17855,17861,17862],{"text":17856,"type":945,"marks":17857},"Conduct Regular Compliance Audits:",[17858,17859],{"type":952},{"type":948,"attrs":17860},{"color":17382},{"type":3198},{"text":17863,"type":945,"marks":17864},"Review and update practices regularly.",[17865],{"type":948,"attrs":17866},{"color":17382},{"type":31},{"type":939,"attrs":17869,"content":17870},{"level":941},[17871],{"text":17872,"type":945,"marks":17873},"Conclusion",[17874,17875],{"type":952},{"type":948,"attrs":17876},{"color":17382},{"type":31,"content":17878},[17879],{"text":17880,"type":945},"Staying compliant with SMS regulations in New Zealand is crucial for legal and ethical reasons. By following this checklist, your business can effectively engage customers while adhering to the Unsolicited Electronic Messages Act 2007. Compliance not only protects your business from legal risks but also helps build long-term customer relationships based on trust and transparency.",{"type":939,"attrs":17882,"content":17883},{"level":941},[17884],{"text":1901,"type":945,"marks":17885},[17886,17887],{"type":952},{"type":948,"attrs":17888},{"color":17889},"rgb(29, 29, 29)",{"type":31,"content":17891},[17892,17898,17906],{"text":17893,"type":945,"marks":17894},"The Kudosity ",[17895],{"type":948,"attrs":17896},{"color":17897},"rgb(18, 18, 23)",{"text":17899,"type":945,"marks":17900},"SMS platform",[17901,17903,17905],{"type":965,"attrs":17902},{"href":2058,"uuid":869,"anchor":869,"target":869,"linktype":45},{"type":948,"attrs":17904},{"color":17396},{"type":2063},{"text":17907,"type":945,"marks":17908}," is built to ensure your marketing messages are spam compliant.",[17909],{"type":948,"attrs":17910},{"color":17897},{"type":31,"content":17912},[17913],{"text":1924,"type":945,"marks":17914},[17915],{"type":948,"attrs":17916},{"color":17897},{"type":31,"content":17918},[17919],{"text":1929,"type":945,"marks":17920},[17921],{"type":948,"attrs":17922},{"color":17897},{"type":1028,"attrs":17924},{"id":17925,"body":17926},"2064ec23-dc93-4215-9c53-9c5ec93bd864",[17927],{"_uid":17928,"color":17929,"title":17,"component":1037,"description":17931},"i-d2a1becc-3ddb-416e-81bc-7f5e49112bd9",{"value":17930,"plugin":1036},"#FFB3B3",{"type":28,"content":17932},[17933],{"type":31,"content":17934},[17935],{"text":17936,"type":945},"We are ISO 27001 and SOC 2 | Type I certified. All connections are https:\u002F\u002F using TLS versions 1.2 up, ensuring your conversations and data are secure and have 100% Australian data sovereignty; rest assured– when you gather information from your customers and prospects – their data is safe with us. We confirm the safety and whereabouts of your data and simplify data compliance requirements.",{"type":31},{"type":31,"content":17939},[17940],{"text":2101,"type":945,"marks":17941},[17942],{"type":948,"attrs":17943},{"color":17897},[2102,2107,52],{"id":869,"alt":869,"name":17,"focus":869,"title":869,"filename":869,"copyright":869,"fieldtype":35,"meta_data":17946,"is_external_url":37},{},"sms-compliance-checklist-for-businesses-in-new-zealand-a-practical-guide","resources\u002Farticles\u002Fsms-compliance-checklist-for-businesses-in-new-zealand-a-practical-guide",[],"23cb038b-908b-4cbc-abf8-e67919901912",[],{"name":17953,"created_at":17954,"published_at":17955,"updated_at":17956,"id":17957,"uuid":17958,"content":17959,"slug":18697,"full_slug":18698,"sort_by_date":869,"position":2115,"tag_list":18699,"is_startpage":37,"parent_id":2117,"meta_data":869,"group_id":18700,"first_published_at":2119,"release_id":869,"lang":875,"path":869,"alternates":18701,"default_full_slug":869,"translated_slugs":869},"SMS Compliance checklist for businesses in the Philippines: Navigating local SMS regulations","2024-08-28T08:07:28.197Z","2026-10-08T01:12:57.590Z","2026-10-08T01:12:57.607Z",10813320,"d6d94593-590f-4fac-96c4-1973e5c26cdc",{"seo":17960,"_uid":919,"date":17363,"tags":17964,"gated":929,"image":17966,"title":934,"footer":17969,"content":17970,"category":2102,"duration":15810,"hide_toc":37,"redirect":18693,"component":2105,"categories":18694,"description":2108,"hide_related":37,"image_mobile":18695,"last_updated":17},{"_uid":916,"title":17961,"plugin":917,"og_image":17962,"og_title":17,"description":17963,"twitter_image":17,"twitter_title":17,"og_description":17,"twitter_description":17},"SMS compliance in the Philippines: A checklist to navigate local SMS regulations","https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F2423x1615\u002F629746684e\u002Fph.png","Stay ahead of SMS marketing regulations in the Philippines with our compliance checklist covering consent, opt-out processes, and virtual numbers.",{"value":17965,"plugin":928},[923,927,341,926,17367,1275,8724,2135],{"id":17967,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":17962,"copyright":17,"fieldtype":35,"meta_data":17968,"is_external_url":37},878302,{},[],{"type":28,"content":17971},[17972,17981,18014,18021,18022,18031,18038,18082,18083,18092,18099,18143,18144,18153,18160,18205,18218,18231,18250,18251,18260,18281,18325,18326,18335,18342,18386,18387,18396,18417,18447,18448,18457,18464,18494,18495,18504,18617,18625,18632,18639,18647,18664,18670,18676,18686,18687],{"type":939,"attrs":17973,"content":17974},{"level":941},[17975],{"text":17976,"type":945,"marks":17977},"Introduction to SMS Compliance in the Philippines",[17978,17979],{"type":952},{"type":948,"attrs":17980},{"color":17382},{"type":31,"content":17982},[17983,17988,17995,18000,18009],{"text":17984,"type":945,"marks":17985},"In the Philippines, ",[17986],{"type":948,"attrs":17987},{"color":17382},{"text":962,"type":945,"marks":17989},[17990,17992,17994],{"type":965,"attrs":17991},{"href":967,"uuid":869,"anchor":869,"target":869,"linktype":45},{"type":948,"attrs":17993},{"color":17396},{"type":2063},{"text":17996,"type":945,"marks":17997}," is a highly effective way to engage customers, with the vast majority of the population using mobile phones. However, this powerful tool comes with strict legal requirements under the ",[17998],{"type":948,"attrs":17999},{"color":17382},{"text":18001,"type":945,"marks":18002},"Data Privacy Act of 2012",[18003,18006,18008],{"type":965,"attrs":18004},{"href":18005,"uuid":869,"anchor":869,"target":869,"linktype":45},"https:\u002F\u002Fdict.gov.ph\u002Fra-10173\u002F",{"type":948,"attrs":18007},{"color":17396},{"type":2063},{"text":18010,"type":945,"marks":18011}," and other relevant laws. Non-compliance can lead to severe penalties and damage your business’s reputation.",[18012],{"type":948,"attrs":18013},{"color":17382},{"type":31,"content":18015},[18016],{"text":18017,"type":945,"marks":18018},"This article provides a detailed SMS compliance checklist tailored for businesses operating in the Philippines. We’ll cover the critical aspects of obtaining consent, providing opt-out options, identifying your business, and ensuring data security and navigating the unique regulatory landscape in Philipiness, and including the use of virtual numbers and SMS registration requirements.",[18019],{"type":948,"attrs":18020},{"color":17382},{"type":31},{"type":939,"attrs":18023,"content":18024},{"level":941},[18025],{"text":18026,"type":945,"marks":18027},"1. Obtaining explicit SMS consent: A key requirement in the Philippines",[18028,18029],{"type":952},{"type":948,"attrs":18030},{"color":17382},{"type":31,"content":18032},[18033],{"text":18034,"type":945,"marks":18035},"Before sending any marketing SMS, it is crucial to obtain explicit consent from the recipient. In the Philippines, the Data Privacy Act of 2012 mandates that businesses must secure informed, voluntary, and documented consent from consumers before sending any commercial messages.",[18036],{"type":948,"attrs":18037},{"color":17382},{"type":1147,"content":18039},[18040,18054,18068],{"type":1150,"content":18041},[18042],{"type":31,"content":18043},[18044,18049],{"text":17475,"type":945,"marks":18045},[18046,18047],{"type":952},{"type":948,"attrs":18048},{"color":17382},{"text":18050,"type":945,"marks":18051}," Securing consent is not only a legal requirement but also a way to ensure that your marketing efforts are targeted toward individuals who are genuinely interested in your offerings. This approach enhances customer engagement and reduces the risk of complaints.",[18052],{"type":948,"attrs":18053},{"color":17382},{"type":1150,"content":18055},[18056],{"type":31,"content":18057},[18058,18063],{"text":17490,"type":945,"marks":18059},[18060,18061],{"type":952},{"type":948,"attrs":18062},{"color":17382},{"text":18064,"type":945,"marks":18065}," Implement a clear consent process where customers explicitly agree to receive SMS messages. This can be done through online forms, point-of-sale systems, or even an initial SMS asking for permission.",[18066],{"type":948,"attrs":18067},{"color":17382},{"type":1150,"content":18069},[18070],{"type":31,"content":18071},[18072,18077],{"text":1327,"type":945,"marks":18073},[18074,18075],{"type":952},{"type":948,"attrs":18076},{"color":17382},{"text":18078,"type":945,"marks":18079}," A retail store might ask customers to sign up for SMS updates by filling out a form in-store or online, clearly stating that they agree to receive promotional messages.",[18080],{"type":948,"attrs":18081},{"color":17382},{"type":31},{"type":939,"attrs":18084,"content":18085},{"level":941},[18086],{"text":18087,"type":945,"marks":18088},"2. Identifying your business name: Build transparency with every text message",[18089,18090],{"type":952},{"type":948,"attrs":18091},{"color":17382},{"type":31,"content":18093},[18094],{"text":18095,"type":945,"marks":18096},"Every SMS sent to consumers must clearly identify your business. This requirement ensures transparency and helps build trust with your audience.",[18097],{"type":948,"attrs":18098},{"color":17382},{"type":1147,"content":18100},[18101,18115,18129],{"type":1150,"content":18102},[18103],{"type":31,"content":18104},[18105,18110],{"text":17475,"type":945,"marks":18106},[18107,18108],{"type":952},{"type":948,"attrs":18109},{"color":17382},{"text":18111,"type":945,"marks":18112}," Customers are more likely to engage with messages from known and trusted sources. Failing to identify your business can lead to your messages being viewed as spam, which can harm your brand’s reputation and reduce the effectiveness of your campaigns.",[18113],{"type":948,"attrs":18114},{"color":17382},{"type":1150,"content":18116},[18117],{"type":31,"content":18118},[18119,18124],{"text":17490,"type":945,"marks":18120},[18121,18122],{"type":952},{"type":948,"attrs":18123},{"color":17382},{"text":18125,"type":945,"marks":18126}," Always include your business name at the beginning of your SMS messages. This can be as simple as starting with “[Your Business Name]:” to make it immediately clear who the message is from.",[18127],{"type":948,"attrs":18128},{"color":17382},{"type":1150,"content":18130},[18131],{"type":31,"content":18132},[18133,18138],{"text":1327,"type":945,"marks":18134},[18135,18136],{"type":952},{"type":948,"attrs":18137},{"color":17382},{"text":18139,"type":945,"marks":18140}," “[Your Business Name]: Enjoy 10% off your next purchase! Visit us today.”",[18141],{"type":948,"attrs":18142},{"color":17382},{"type":31},{"type":939,"attrs":18145,"content":18146},{"level":941},[18147],{"text":18148,"type":945,"marks":18149},"3. Enhancing SMS Trust: Virtual Numbers or Alphanumeric Sender ID ",[18150,18151],{"type":952},{"type":948,"attrs":18152},{"color":17382},{"type":31,"content":18154},[18155],{"text":18156,"type":945,"marks":18157},"In the Philippines, businesses that engage in SMS marketing are often required to purchase a Philipiness virtual number or alphanumeric sender ID to be approved by the local carrier. Pre-registration of alphanumeric sender ID is mandatory for all networks. Unregistered senders will be overwritten on a best-can-do basis.",[18158],{"type":948,"attrs":18159},{"color":17382},{"type":1147,"content":18161},[18162,18176,18190],{"type":1150,"content":18163},[18164],{"type":31,"content":18165},[18166,18171],{"text":17475,"type":945,"marks":18167},[18168,18169],{"type":952},{"type":948,"attrs":18170},{"color":17382},{"text":18172,"type":945,"marks":18173}," SMS registration helps prevent spam and ensures that your messages are recognised as legitimate by both the telecommunications network and recipients. Using virtual numbers or Alphanumeric sender ID further enhances your brand’s trustworthiness, as recipients are more likely to recognise and engage with messages from dedicated numbers.",[18174],{"type":948,"attrs":18175},{"color":17382},{"type":1150,"content":18177},[18178],{"type":31,"content":18179},[18180,18185],{"text":17490,"type":945,"marks":18181},[18182,18183],{"type":952},{"type":948,"attrs":18184},{"color":17382},{"text":18186,"type":945,"marks":18187}," Before launching an SMS campaign, register your SMS service with your telecommunications provider. Choose a virtual number that is easy to remember and associated exclusively with your business. This not only ensures compliance but also improves the likelihood that your messages will be received and acted upon.",[18188],{"type":948,"attrs":18189},{"color":17382},{"type":1150,"content":18191},[18192],{"type":31,"content":18193},[18194,18200],{"text":18195,"type":945,"marks":18196},"Examples:",[18197,18198],{"type":952},{"type":948,"attrs":18199},{"color":17382},{"text":18201,"type":945,"marks":18202}," ",[18203],{"type":948,"attrs":18204},{"color":17382},{"type":31,"content":18206},[18207,18213],{"text":18208,"type":945,"marks":18209},"Dedicated Short Code",[18210,18211],{"type":952},{"type":948,"attrs":18212},{"color":17382},{"text":18214,"type":945,"marks":18215},": A bank might use a dedicated short code like “12345” for all its SMS alerts and marketing messages, ensuring that customers can easily identify the sender.",[18216],{"type":948,"attrs":18217},{"color":17382},{"type":31,"content":18219},[18220,18226],{"text":18221,"type":945,"marks":18222},"Alpha Sender ID",[18223,18224],{"type":952},{"type":948,"attrs":18225},{"color":17382},{"text":18227,"type":945,"marks":18228},": A bank operating in the Philippines could use a sender ID like \"MyBankPH,\" to send alerts or promotional messages. The ID clearly represents the bank and includes \"PH\" to indicate it's specific to the Philippines.",[18229],{"type":948,"attrs":18230},{"color":17382},{"type":1028,"attrs":18232},{"id":18233,"body":18234},"40f1a89e-f7ce-4555-8b49-bbe645c8b022",[18235],{"_uid":18236,"title":17576,"buttons":18237,"component":5284,"description":18247},"i-4ae32695-a958-4533-81eb-5b83a3b52a2b",[18238],{"url":18239,"_uid":18246,"icon":3795,"label":17582,"theme":23,"component":24},{"id":18240,"url":17,"linktype":18,"fieldtype":19,"cached_url":18241,"story":18242},"3a5391c0-9cfe-4dce-b219-b49b31a4f016","products\u002Fconnectivity\u002Fphilippines-virtual-phone-numbers",{"name":18243,"id":18244,"uuid":18240,"slug":18245,"url":18241,"full_slug":18241,"_stopResolving":303},"Philippines Virtual Phone Numbers",108629799692970,"philippines-virtual-phone-numbers","c3049dce-f571-4c6b-9f7d-4902b4333d62",{"type":28,"content":18248},[18249],{"type":31},{"type":31},{"type":939,"attrs":18252,"content":18253},{"level":941},[18254],{"text":18255,"type":945,"marks":18256},"4. Providing SMS opt-out options: Respecting consumer rights",[18257,18258],{"type":952},{"type":948,"attrs":18259},{"color":17382},{"type":31,"content":18261},[18262,18267,18276],{"text":18263,"type":945,"marks":18264},"Under the ",[18265],{"type":948,"attrs":18266},{"color":17382},{"text":18268,"type":945,"marks":18269},"Data Privacy Act",[18270,18273,18275],{"type":965,"attrs":18271},{"href":18272,"uuid":869,"anchor":869,"target":869,"linktype":45},"https:\u002F\u002Fprivacy.gov.ph\u002Fdata-privacy-act\u002F",{"type":948,"attrs":18274},{"color":17396},{"type":2063},{"text":18277,"type":945,"marks":18278},", it’s mandatory to offer recipients an easy and accessible way to opt out of receiving further SMS messages. This aspect of compliance is crucial in respecting consumer rights and maintaining a positive relationship with your audience.",[18279],{"type":948,"attrs":18280},{"color":17382},{"type":1147,"content":18282},[18283,18297,18311],{"type":1150,"content":18284},[18285],{"type":31,"content":18286},[18287,18292],{"text":17475,"type":945,"marks":18288},[18289,18290],{"type":952},{"type":948,"attrs":18291},{"color":17382},{"text":18293,"type":945,"marks":18294}," Providing an opt-out mechanism shows that you respect your customers’ preferences and helps you avoid potential legal issues. It also keeps your marketing lists clean and focused on engaged customers.",[18295],{"type":948,"attrs":18296},{"color":17382},{"type":1150,"content":18298},[18299],{"type":31,"content":18300},[18301,18306],{"text":17490,"type":945,"marks":18302},[18303,18304],{"type":952},{"type":948,"attrs":18305},{"color":17382},{"text":18307,"type":945,"marks":18308}," Include a simple opt-out option in every SMS, such as “Reply STOP to unsubscribe.” Ensure that opt-out requests are processed immediately and that the customer is removed from your SMS list.",[18309],{"type":948,"attrs":18310},{"color":17382},{"type":1150,"content":18312},[18313],{"type":31,"content":18314},[18315,18320],{"text":1327,"type":945,"marks":18316},[18317,18318],{"type":952},{"type":948,"attrs":18319},{"color":17382},{"text":18321,"type":945,"marks":18322}," “Don’t want to receive further messages? Reply STOP to opt out.”",[18323],{"type":948,"attrs":18324},{"color":17382},{"type":31},{"type":939,"attrs":18327,"content":18328},{"level":941},[18329],{"text":18330,"type":945,"marks":18331},"5. Ensuring Data Security in SMS Marketing: Protecting your consumer’s Information and your business",[18332,18333],{"type":952},{"type":948,"attrs":18334},{"color":17382},{"type":31,"content":18336},[18337],{"text":18338,"type":945,"marks":18339},"In the Philippines, data security is a major concern, especially given the sensitive nature of personal information like mobile phone numbers. The Data Privacy Act requires businesses to implement robust security measures to protect customer data from unauthorised access and breaches.",[18340],{"type":948,"attrs":18341},{"color":17382},{"type":1147,"content":18343},[18344,18358,18372],{"type":1150,"content":18345},[18346],{"type":31,"content":18347},[18348,18353],{"text":17475,"type":945,"marks":18349},[18350,18351],{"type":952},{"type":948,"attrs":18352},{"color":17382},{"text":18354,"type":945,"marks":18355}," Data breaches can have serious legal and reputational consequences for your business. By securing customer data, you protect your customers and build trust, which is essential for long-term success.",[18356],{"type":948,"attrs":18357},{"color":17382},{"type":1150,"content":18359},[18360],{"type":31,"content":18361},[18362,18367],{"text":17490,"type":945,"marks":18363},[18364,18365],{"type":952},{"type":948,"attrs":18366},{"color":17382},{"text":18368,"type":945,"marks":18369}," Implement encryption for data storage and transmission, and ensure that access to customer information is restricted to authorised personnel only. Regularly review and update your security protocols to adapt to new threats.",[18370],{"type":948,"attrs":18371},{"color":17382},{"type":1150,"content":18373},[18374],{"type":31,"content":18375},[18376,18381],{"text":1327,"type":945,"marks":18377},[18378,18379],{"type":952},{"type":948,"attrs":18380},{"color":17382},{"text":18382,"type":945,"marks":18383}," Use encrypted databases to store customer phone numbers and conduct regular security audits to identify and address potential vulnerabilities.",[18384],{"type":948,"attrs":18385},{"color":17382},{"type":31},{"type":939,"attrs":18388,"content":18389},{"level":941},[18390],{"text":18391,"type":945,"marks":18392},"6. Understanding the legal landscape: Additional Philippine regulations",[18393,18394],{"type":952},{"type":948,"attrs":18395},{"color":17382},{"type":31,"content":18397},[18398,18403,18412],{"text":18399,"type":945,"marks":18400},"Beyond the Data Privacy Act, there are other relevant laws in the Philippines that businesses must consider when engaging in SMS marketing. ",[18401],{"type":948,"attrs":18402},{"color":17382},{"text":18404,"type":945,"marks":18405},"The Cybercrime Prevention Act of 2012",[18406,18409,18411],{"type":965,"attrs":18407},{"href":18408,"uuid":869,"anchor":869,"target":869,"linktype":45},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FCybercrime_Prevention_Act_of_2012#:~:text=The%20Cybercrime%20Prevention%20Act%20of,the%20Internet%20in%20the%20Philippines.",{"type":948,"attrs":18410},{"color":17396},{"type":2063},{"text":18413,"type":945,"marks":18414},", for example, imposes penalties for unauthorised access to data and electronic harassment, which can be relevant in the context of SMS marketing.",[18415],{"type":948,"attrs":18416},{"color":17382},{"type":1147,"content":18418},[18419,18433],{"type":1150,"content":18420},[18421],{"type":31,"content":18422},[18423,18428],{"text":17475,"type":945,"marks":18424},[18425,18426],{"type":952},{"type":948,"attrs":18427},{"color":17382},{"text":18429,"type":945,"marks":18430}," Understanding the full scope of regulations ensures that your SMS marketing practices are fully compliant with Philippine law, protecting your business from potential legal risks.",[18431],{"type":948,"attrs":18432},{"color":17382},{"type":1150,"content":18434},[18435],{"type":31,"content":18436},[18437,18442],{"text":17490,"type":945,"marks":18438},[18439,18440],{"type":952},{"type":948,"attrs":18441},{"color":17382},{"text":18443,"type":945,"marks":18444}," Stay informed about the latest regulations and ensure that your marketing practices adhere to all relevant laws. Consider consulting with a legal expert to ensure comprehensive compliance.",[18445],{"type":948,"attrs":18446},{"color":17382},{"type":31},{"type":939,"attrs":18449,"content":18450},{"level":941},[18451],{"text":18452,"type":945,"marks":18453},"7. Regular SMS Compliance Audits: Staying updated and compliant",[18454,18455],{"type":952},{"type":948,"attrs":18456},{"color":17382},{"type":31,"content":18458},[18459],{"text":18460,"type":945,"marks":18461},"Regularly auditing your SMS marketing practices is essential to ensure ongoing compliance with Philippine laws. As the regulatory environment can change, these audits help you stay ahead of any new requirements.",[18462],{"type":948,"attrs":18463},{"color":17382},{"type":1147,"content":18465},[18466,18480],{"type":1150,"content":18467},[18468],{"type":31,"content":18469},[18470,18475],{"text":17475,"type":945,"marks":18471},[18472,18473],{"type":952},{"type":948,"attrs":18474},{"color":17382},{"text":18476,"type":945,"marks":18477}," Regular audits not only ensure compliance but also provide an opportunity to refine and improve your SMS marketing strategies for better results.",[18478],{"type":948,"attrs":18479},{"color":17382},{"type":1150,"content":18481},[18482],{"type":31,"content":18483},[18484,18489],{"text":17490,"type":945,"marks":18485},[18486,18487],{"type":952},{"type":948,"attrs":18488},{"color":17382},{"text":18490,"type":945,"marks":18491}," Conduct periodic reviews of your consent records, data security measures, and opt-out processes. Adjust your practices as needed to maintain compliance with evolving regulations.",[18492],{"type":948,"attrs":18493},{"color":17382},{"type":31},{"type":939,"attrs":18496,"content":18497},{"level":941},[18498],{"text":18499,"type":945,"marks":18500},"Quick Compliance checklist for Philippine businesses",[18501,18502],{"type":952},{"type":948,"attrs":18503},{"color":17382},{"type":4770,"attrs":18505,"content":18506},{"order":4772},[18507,18523,18539,18555,18570,18586,18602],{"type":1150,"content":18508},[18509],{"type":31,"content":18510},[18511,18517,18518],{"text":18512,"type":945,"marks":18513},"Obtain Explicit Consent:",[18514,18515],{"type":952},{"type":948,"attrs":18516},{"color":17382},{"type":3198},{"text":18519,"type":945,"marks":18520},"Secure and document clear consent before sending SMS messages.",[18521],{"type":948,"attrs":18522},{"color":17382},{"type":1150,"content":18524},[18525],{"type":31,"content":18526},[18527,18533,18534],{"text":18528,"type":945,"marks":18529},"Identify Your Business in Every SMS:",[18530,18531],{"type":952},{"type":948,"attrs":18532},{"color":17382},{"type":3198},{"text":18535,"type":945,"marks":18536},"Clearly state your business name at the beginning of the message.",[18537],{"type":948,"attrs":18538},{"color":17382},{"type":1150,"content":18540},[18541],{"type":31,"content":18542},[18543,18549,18550],{"text":18544,"type":945,"marks":18545},"Register Your SMS Service:",[18546,18547],{"type":952},{"type":948,"attrs":18548},{"color":17382},{"type":3198},{"text":18551,"type":945,"marks":18552},"Register with telecommunications providers and use a dedicated virtual number.",[18553],{"type":948,"attrs":18554},{"color":17382},{"type":1150,"content":18556},[18557],{"type":31,"content":18558},[18559,18564,18565],{"text":17824,"type":945,"marks":18560},[18561,18562],{"type":952},{"type":948,"attrs":18563},{"color":17382},{"type":3198},{"text":18566,"type":945,"marks":18567},"Include “Reply STOP to unsubscribe” in all messages.",[18568],{"type":948,"attrs":18569},{"color":17382},{"type":1150,"content":18571},[18572],{"type":31,"content":18573},[18574,18580,18581],{"text":18575,"type":945,"marks":18576},"Ensure Data Security:",[18577,18578],{"type":952},{"type":948,"attrs":18579},{"color":17382},{"type":3198},{"text":18582,"type":945,"marks":18583},"Use encryption and restrict access to customer data.",[18584],{"type":948,"attrs":18585},{"color":17382},{"type":1150,"content":18587},[18588],{"type":31,"content":18589},[18590,18596,18597],{"text":18591,"type":945,"marks":18592},"Stay Informed About Local Regulations:",[18593,18594],{"type":952},{"type":948,"attrs":18595},{"color":17382},{"type":3198},{"text":18598,"type":945,"marks":18599},"Understand and comply with all relevant laws, including the Data Privacy Act and the Cybercrime Prevention Act.",[18600],{"type":948,"attrs":18601},{"color":17382},{"type":1150,"content":18603},[18604],{"type":31,"content":18605},[18606,18611,18612],{"text":17856,"type":945,"marks":18607},[18608,18609],{"type":952},{"type":948,"attrs":18610},{"color":17382},{"type":3198},{"text":18613,"type":945,"marks":18614},"Review and update practices regularly to stay compliant.",[18615],{"type":948,"attrs":18616},{"color":17382},{"type":939,"attrs":18618,"content":18619},{"level":941},[18620],{"text":17872,"type":945,"marks":18621},[18622,18623],{"type":952},{"type":948,"attrs":18624},{"color":17382},{"type":31,"content":18626},[18627],{"text":18628,"type":945,"marks":18629},"Staying compliant with SMS regulations in the Philippines is not only a legal obligation but also a best practice for building and maintaining trust with your customers. By following this checklist, your business can effectively engage in SMS marketing while adhering to the Data Privacy Act of 2012 and other relevant laws, including SMS registration requirements and the use of virtual numbers.",[18630],{"type":948,"attrs":18631},{"color":17382},{"type":31,"content":18633},[18634],{"text":18635,"type":945,"marks":18636},"Compliance protects your business from legal risks and helps foster positive, long-term relationships with your customers. As the digital landscape evolves, staying informed and proactive about compliance will be key to your success in SMS marketing.",[18637],{"type":948,"attrs":18638},{"color":17382},{"type":939,"attrs":18640,"content":18641},{"level":941},[18642],{"text":1901,"type":945,"marks":18643},[18644,18645],{"type":952},{"type":948,"attrs":18646},{"color":17889},{"type":31,"content":18648},[18649,18653,18660],{"text":17893,"type":945,"marks":18650},[18651],{"type":948,"attrs":18652},{"color":17897},{"text":17899,"type":945,"marks":18654},[18655,18657,18659],{"type":965,"attrs":18656},{"href":2058,"uuid":869,"anchor":869,"target":869,"linktype":45},{"type":948,"attrs":18658},{"color":17396},{"type":2063},{"text":17907,"type":945,"marks":18661},[18662],{"type":948,"attrs":18663},{"color":17897},{"type":31,"content":18665},[18666],{"text":1924,"type":945,"marks":18667},[18668],{"type":948,"attrs":18669},{"color":17897},{"type":31,"content":18671},[18672],{"text":1929,"type":945,"marks":18673},[18674],{"type":948,"attrs":18675},{"color":17897},{"type":1028,"attrs":18677},{"id":17925,"body":18678},[18679],{"_uid":17928,"color":18680,"title":17,"component":1037,"description":18681},{"value":17930,"plugin":1036},{"type":28,"content":18682},[18683],{"type":31,"content":18684},[18685],{"text":17936,"type":945},{"type":31},{"type":31,"content":18688},[18689],{"text":2101,"type":945,"marks":18690},[18691],{"type":948,"attrs":18692},{"color":17897},{"id":17,"url":17,"linktype":18,"fieldtype":19,"cached_url":17},[2102,2107,52],{"id":869,"alt":869,"name":17,"focus":869,"title":869,"filename":869,"copyright":869,"fieldtype":35,"meta_data":18696,"is_external_url":37},{},"sms-compliance-checklist-for-businesses-in-the-philippines-navigating-local-sms-regulations","resources\u002Farticles\u002Fsms-compliance-checklist-for-businesses-in-the-philippines-navigating-local-sms-regulations",[],"6bc1a2bd-fffd-4b5d-8ef9-246f7b8a5315",[]]