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Its customers often browse on mobile, add products to cart and move on before completing checkout.",{"type":31,"attrs":2164},{"textAlign":865},{"type":938,"attrs":2166,"content":2167},{"level":940,"textAlign":865},[2168],{"text":1149,"type":944,"marks":2169},[2170],{"type":952,"attrs":2171},{"color":954},{"type":31,"attrs":2173,"content":2174},{"textAlign":865},[2175],{"text":2176,"type":944},"WNDRR had clear purchase intent inside its Shopify store, but not every shopper completed checkout on the first visit.",{"type":31,"attrs":2178,"content":2179},{"textAlign":865},[2180],{"text":2181,"type":944},"The team needed to:",{"type":1182,"content":2183},[2184,2191,2198,2205,2212],{"type":1185,"content":2185},[2186],{"type":31,"attrs":2187,"content":2188},{"textAlign":865},[2189],{"text":2190,"type":944},"Reach shoppers shortly after they left checkout",{"type":1185,"content":2192},[2193],{"type":31,"attrs":2194,"content":2195},{"textAlign":865},[2196],{"text":2197,"type":944},"Recover carts without relying on discounts",{"type":1185,"content":2199},[2200],{"type":31,"attrs":2201,"content":2202},{"textAlign":865},[2203],{"text":2204,"type":944},"Support time-sensitive product and offer campaigns",{"type":1185,"content":2206},[2207],{"type":31,"attrs":2208,"content":2209},{"textAlign":865},[2210],{"text":2211,"type":944},"Stay simple enough to run without a dedicated lifecycle marketing team",{"type":1185,"content":2213},[2214],{"type":31,"attrs":2215,"content":2216},{"textAlign":865},[2217],{"text":2218,"type":944},"Show message cost, clicks and attributed revenue for each send",{"type":31,"attrs":2220},{"textAlign":865},{"type":938,"attrs":2222,"content":2223},{"level":940,"textAlign":865},[2224],{"text":2225,"type":944,"marks":2226},"The solution: ",[2227],{"type":952,"attrs":2228},{"color":954},{"type":938,"attrs":2230,"content":2231},{"level":1291,"textAlign":865},[2232],{"text":2233,"type":944,"marks":2234},"WNDRR used Kudosity’s Shopify SMS app to run two connected SMS plays from one platform: abandoned cart recovery and campaign sends.",[2235],{"type":952,"attrs":2236},{"color":954},{"type":31,"attrs":2238,"content":2239},{"textAlign":865},[2240],{"text":2241,"type":944},"The abandoned cart flow reached shoppers who left checkout with carts worth $100 or more, using a two-message sequence to bring them back while purchase intent was still high.",{"type":31,"attrs":2243,"content":2244},{"textAlign":865},[2245],{"text":2246,"type":944},"Campaign sends supported product drops, limited-time offers, free shipping and last-chance promotions. 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New drops, seasonal products, free shipping, gift-with-purchase offers and last-chance promotions were sent as short, direct messages with a clear reason to click.",{"type":31,"attrs":2301,"content":2302},{"textAlign":865},[2303],{"text":2304,"type":944},"These sends drove immediate traffic back to Shopify at the moments customers were most likely to act.",[],"feature-card-image",{"type":28,"content":2308},[2309],{"type":31},{"id":2278,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2279,"copyright":17,"fieldtype":35,"meta_data":2311,"is_external_url":37},{},{"type":31,"attrs":2313},{"textAlign":865},{"type":956,"attrs":2315},{"id":1388,"body":2316},[2317],{"_uid":2318,"align":2001,"image":2319,"theme":2281,"title":2323,"buttons":2326,"content":2327,"spacing":2346,"features":2347,"component":2306,"description":2348,"image_mobile":2351,"image_position":1470,"button_position":17},"i-cddbe0de-9301-474e-89cb-7fff1118c6b1",{"id":2320,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2321,"copyright":17,"fieldtype":35,"meta_data":2322,"is_external_url":37},198273649225088,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001817\u002F500x418\u002F69bb2bad4f\u002Fabandoned-cart.svg",{},{"type":28,"content":2324},[2325],{"type":31},[],{"type":28,"content":2328},[2329,2336,2341],{"type":31,"attrs":2330,"content":2331},{"textAlign":865},[2332],{"text":2333,"type":944,"marks":2334},"SMS Abandoned Cart ",[2335],{"type":983},{"type":31,"attrs":2337,"content":2338},{"textAlign":865},[2339],{"text":2340,"type":944},"The abandoned cart flow then helped convert shoppers who had already shown buying intent. The first reminder used the customer’s first name and cart item count to bring them back to what they left behind.",{"type":31,"attrs":2342,"content":2343},{"textAlign":865},[2344],{"text":2345,"type":944},"When there was an active sitewide offer, WNDRR could connect the cart reminder to that campaign moment. For example, a birthday sale reminder could be included in the recovery message, giving the shopper one more reason to complete checkout before the offer ends.","purple",[],{"type":28,"content":2349},[2350],{"type":31},{"id":2320,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2321,"copyright":17,"fieldtype":35,"meta_data":2352,"is_external_url":37},{},{"type":31,"attrs":2354,"content":2355},{"textAlign":865},[2356],{"text":2357,"type":944},"This is where SMS became more than a reach channel. Campaigns created demand and traffic. Cart recovery followed up when shoppers hesitated. Together, they gave WNDRR a simple conversion system that could recover missed sales, support campaign revenue and show which sends were contributing to Shopify revenue.",{"type":31,"attrs":2359},{"textAlign":865},{"type":938,"attrs":2361,"content":2362},{"level":940,"textAlign":865},[2363],{"text":2364,"type":944,"marks":2365},"Why WNDRR chose Kudosity",[2366],{"type":952,"attrs":2367},{"color":954},{"type":31,"attrs":2369,"content":2370},{"textAlign":865},[2371],{"text":2372,"type":944,"marks":2373},"WNDRR chose Kudosity because SMS needed to be quick to launch, easy to manage and clear to measure.",[2374],{"type":952,"attrs":2375},{"color":954},{"type":31,"attrs":2377,"content":2378},{"textAlign":865},[2379],{"text":2380,"type":944,"marks":2381},"Kudosity’s Shopify SMS app connects directly to store data, so WNDRR could launch abandoned cart recovery without manual exports or developer work. Campaigns could be sent from the same platform, with delivery, clicks, opt-outs, spend and attributed revenue visible for each send.",[2382],{"type":952,"attrs":2383},{"color":954},{"type":31,"attrs":2385,"content":2386},{"textAlign":865},[2387],{"text":2388,"type":944,"marks":2389},"Kudosity offers transparent pricing, clear per-message rates, visible up front, so every campaign's cost and return can be measured before it's sent. For a fast-moving DTC brand, that visibility mattered. WNDRR could see what SMS was doing, what it was costing, and where to optimise next.",[2390],{"type":952,"attrs":2391},{"color":954},{"type":31,"attrs":2393,"content":2394},{"textAlign":865},[2395],{"text":2396,"type":944,"marks":2397},"Additionally, Kudosity's Sydney-based account team works with DTC and Shopify brands day-to-day, helping to turn results like this into a full-lifecycle programme rather than a one-off win.",[2398],{"type":952,"attrs":2399},{"color":954},{"type":31,"attrs":2401},{"textAlign":865},{"type":2403,"content":2404},"blockquote",[2405,2416,2418,2428,2430],{"type":31,"attrs":2406,"content":2407},{"textAlign":865},[2408],{"text":2409,"type":944,"marks":2410},"“Mustafa and the team at Kudosity have been excellent to work with. The SMS platform is reliable, easy to use, and integrates seamlessly into our workflow. 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It’s clear they genuinely care about their clients and the success of their messaging.",[2424,2426,2427],{"type":952,"attrs":2425},{"color":2413},{"type":983},{"type":985},{"type":31,"attrs":2429},{"textAlign":865},{"type":31,"attrs":2431,"content":2432},{"textAlign":865},[2433],{"text":2434,"type":944,"marks":2435},"Highly recommend Kudosity to anyone looking for a solid SMS platform backed by great support.” ",[2436,2438,2439],{"type":952,"attrs":2437},{"color":2413},{"type":983},{"type":985},{"type":31,"attrs":2441},{"textAlign":865},{"type":938,"attrs":2443,"content":2444},{"level":940,"textAlign":865},[2445],{"text":2446,"type":944,"marks":2447},"What’s next",[2448,2451],{"type":952,"attrs":2449},{"color":2450},"#060606",{"type":983},{"type":31,"attrs":2453,"content":2454},{"textAlign":865},[2455],{"text":2456,"type":944,"marks":2457},"WNDRR has generated strong attributed revenue from two SMS plays: abandoned cart recovery and campaigns.",[2458],{"type":952,"attrs":2459},{"color":2008},{"type":31,"attrs":2461,"content":2462},{"textAlign":865},[2463],{"text":2464,"type":944,"marks":2465},"The next opportunity is to expand into additional Shopify flows that can support more of the customer lifecycle, including:",[2466],{"type":952,"attrs":2467},{"color":2008},{"type":1182,"content":2469},[2470,2480,2490],{"type":1185,"content":2471},[2472],{"type":31,"attrs":2473,"content":2474},{"textAlign":865},[2475],{"text":2476,"type":944,"marks":2477},"Welcome series",[2478],{"type":952,"attrs":2479},{"color":2008},{"type":1185,"content":2481},[2482],{"type":31,"attrs":2483,"content":2484},{"textAlign":865},[2485],{"text":2486,"type":944,"marks":2487},"Birthday flow",[2488],{"type":952,"attrs":2489},{"color":2008},{"type":1185,"content":2491},[2492],{"type":31,"attrs":2493,"content":2494},{"textAlign":865},[2495],{"text":2496,"type":944,"marks":2497},"Order notifications",[2498],{"type":952,"attrs":2499},{"color":2008},{"type":31,"attrs":2501,"content":2502},{"textAlign":865},[2503],{"text":2504,"type":944,"marks":2505},"These flows are not yet live, which gives WNDRR a clear next step for turning SMS from a recovery and campaign channel into a broader lifecycle channel.",[2506],{"type":952,"attrs":2507},{"color":2008},{"type":31,"attrs":2509},{"textAlign":865},{"type":31,"attrs":2511},{"textAlign":865},{"type":956,"attrs":2513},{"id":1444,"body":2514},[2515,2545],{"_uid":2516,"style":17,"title":2517,"spacing":17,"features":2521,"component":967,"description":2522},"i-080035c5-6322-43c2-b935-84dfd8e7d5e6",{"type":28,"content":2518},[2519],{"type":31,"attrs":2520},{"textAlign":865},[],{"type":28,"content":2523},[2524,2534,2536,2543],{"type":31,"attrs":2525,"content":2526},{"textAlign":865},[2527],{"text":2528,"type":944,"marks":2529},"“WNDRR nailed the Kudosity Shopify App set-up; fast, clean, zero friction. 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The WNDRR team are awesome to work with, you’ll feel the cool-street-credit from the brand come to life in their messaging strategies!”",[2530,2532,2533],{"type":952,"attrs":2531},{"color":981},{"type":983},{"type":985},{"type":31,"attrs":2535},{"textAlign":865},{"type":31,"attrs":2537,"content":2538},{"textAlign":865},[2539],{"text":2540,"type":944,"marks":2541},"Mustafa Khan, Account Manager & eCommerce Specialist at Kudosity",[2542],{"type":985},{"type":31,"attrs":2544},{"textAlign":865},{"_uid":1447,"image":2546,"style":17,"theme":1448,"title":2548,"buttons":2555,"spacing":17,"component":1464,"description":2563,"image_mobile":2572,"image_position":17,"background_gradient":17},{"id":865,"alt":865,"name":17,"focus":865,"title":865,"source":865,"filename":17,"copyright":865,"fieldtype":35,"meta_data":2547},{},{"type":28,"content":2549},[2550],{"type":31,"attrs":2551,"content":2552},{"textAlign":865},[2553],{"text":2554,"type":944},"See what SMS could recover from your Shopify 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flows.",{"type":31,"attrs":2614,"content":2615},{"textAlign":865},[2616],{"text":2617,"type":944,"marks":2618},"Using Kudosity’s Shopify SMS app, Belle Fever built automated SMS and MMS flows to recover abandoned carts, support seasonal campaigns and keep customers informed at key moments.",[2619],{"type":952,"attrs":2620},{"color":954},{"type":31,"attrs":2622,"content":2623},{"textAlign":865},[2624],{"text":2625,"type":944,"marks":2626},"The strongest result came from abandoned cart recovery, where a simple two-message flow turned high-intent abandoned carts into a consistent revenue channel.",[2627],{"type":952,"attrs":2628},{"color":954},{"type":31,"attrs":2630},{"textAlign":865},{"type":956,"attrs":2632},{"id":958,"body":2633},[2634,2663],{"_uid":961,"style":17,"title":2635,"spacing":17,"features":2639,"component":967,"description":2640},{"type":28,"content":2636},[2637],{"type":31,"attrs":2638},{"textAlign":865},[],{"type":28,"content":2641},[2642,2654,2656,2661],{"type":31,"attrs":2643,"content":2644},{"textAlign":865},[2645,2652],{"text":2646,"type":944,"marks":2647},"\"Kudosity's Shopify App has made SMS marketing simple, reliable and effective. The platform is easy to use, campaigns are straightforward to create, and delivery has been consistently dependable\"",[2648,2650,2651],{"type":952,"attrs":2649},{"color":981},{"type":983},{"type":985},{"text":2653,"type":944}," ",{"type":31,"attrs":2655},{"textAlign":865},{"type":31,"attrs":2657,"content":2658},{"textAlign":865},[2659],{"text":2660,"type":944},"Sarah, Founder of Belle Fever",{"type":31,"attrs":2662},{"textAlign":865},{"_uid":1003,"cards":2664,"logos":2747,"style":1097,"title":2748,"buttons":2752,"columns":1103,"spacing":1104,"component":1105,"description":2753,"footer_text":2756,"disableCardsMaxWidth":37},[2665,2692,2719],{"_uid":1006,"icon":2666,"color":2668,"image":2669,"title":2671,"header":17,"buttons":2681,"category":17,"component":1028,"description":2682},{"id":865,"alt":865,"name":17,"focus":865,"title":865,"filename":865,"copyright":865,"fieldtype":35,"meta_data":2667,"is_external_url":37},{},{"value":1010,"plugin":1011},{"id":865,"alt":865,"name":17,"focus":865,"title":865,"filename":865,"copyright":865,"fieldtype":35,"meta_data":2670,"is_external_url":37},{},{"type":28,"content":2672},[2673],{"type":31,"attrs":2674,"content":2675},{"textAlign":865},[2676],{"text":2677,"type":944,"marks":2678},"22.8% abandoned cart recovery rate",[2679],{"type":952,"attrs":2680},{"color":981},[],{"type":28,"content":2683},[2684],{"type":31,"attrs":2685,"content":2686},{"textAlign":2001},[2687],{"text":2688,"type":944,"marks":2689},"Nearly one in four abandoned carts converted back into a sale.",[2690],{"type":952,"attrs":2691},{"color":954},{"_uid":1038,"icon":2693,"color":2695,"image":2696,"title":2698,"header":17,"buttons":2708,"category":17,"component":1028,"description":2709},{"id":865,"alt":865,"name":17,"focus":865,"title":865,"filename":865,"copyright":865,"fieldtype":35,"meta_data":2694,"is_external_url":37},{},{"value":1010,"plugin":1011},{"id":865,"alt":865,"name":17,"focus":865,"title":865,"filename":865,"copyright":865,"fieldtype":35,"meta_data":2697,"is_external_url":37},{},{"type":28,"content":2699},[2700],{"type":31,"attrs":2701,"content":2702},{"textAlign":865},[2703],{"text":2704,"type":944,"marks":2705},"150x+ return on SMS spend",[2706],{"type":952,"attrs":2707},{"color":981},[],{"type":28,"content":2710},[2711],{"type":31,"attrs":2712,"content":2713},{"textAlign":2001},[2714],{"text":2715,"type":944,"marks":2716},"For every dollar spent on abandoned cart SMS\u002FMMS, Belle Fever generated more than 150x in recovered revenue.",[2717],{"type":952,"attrs":2718},{"color":954},{"_uid":1067,"icon":2720,"link":2722,"color":2723,"image":2724,"title":2726,"header":17,"buttons":2736,"category":17,"component":1028,"description":2737},{"id":865,"alt":865,"name":17,"focus":865,"title":865,"filename":865,"copyright":865,"fieldtype":35,"meta_data":2721,"is_external_url":37},{},{"id":17,"url":17,"linktype":18,"fieldtype":19,"cached_url":17},{"value":1010,"plugin":1011},{"id":865,"alt":865,"name":17,"focus":865,"title":865,"filename":865,"copyright":865,"fieldtype":35,"meta_data":2725,"is_external_url":37},{},{"type":28,"content":2727},[2728],{"type":31,"attrs":2729,"content":2730},{"textAlign":2001},[2731],{"text":2732,"type":944,"marks":2733},"Fully automated Shopify flow",[2734],{"type":952,"attrs":2735},{"color":981},[],{"type":28,"content":2738},[2739],{"type":31,"attrs":2740,"content":2741},{"textAlign":2001},[2742],{"text":2743,"type":944,"marks":2744},"A two-message SMS\u002FMMS sequence sent 2 hours and 48 hours after cart abandonment.",[2745],{"type":952,"attrs":2746},{"color":954},[],{"type":28,"content":2749},[2750],{"type":31,"attrs":2751},{"textAlign":865},[],{"type":28,"content":2754},[2755],{"type":31},{"type":28,"content":2757},[2758],{"type":31},{"type":1113},{"type":938,"attrs":2761,"content":2762},{"level":940,"textAlign":865},[2763,2765],{"text":2764,"type":944},"About Belle Fever",{"text":2766,"type":944,"marks":2767}," ",[2768],{"type":952,"attrs":2769},{"color":954},{"type":31,"attrs":2771,"content":2772},{"textAlign":865},[2773,2783],{"text":2774,"type":944,"marks":2775},"Belle Fever",[2776,2779,2782],{"type":1126,"attrs":2777},{"href":2778,"uuid":865,"anchor":865,"custom":865,"target":865,"linktype":45},"https:\u002F\u002Fwww.bellefever.com.au",{"type":952,"attrs":2780},{"color":2781},"#1155CC",{"type":1132},{"text":2784,"type":944,"marks":2785}," is an Australian family-owned jewellery brand specialising in personalised keepsakes that celebrate life's most meaningful moments. Every piece is custom-made to tell a personal story, whether it's welcoming a new baby, celebrating an anniversary or honouring a loved one through memorial jewellery. Belle Fever’s jewellery is crafted from their exclusive Monel Silver, Monel Gold and Monel Rose Gold materials, which makes each piece even more unique.",[2786],{"type":952,"attrs":2787},{"color":954},{"type":31,"attrs":2789,"content":2790},{"textAlign":865},[2791],{"text":2792,"type":944,"marks":2793},"For Belle Fever, communication is part of the product experience. Customers are not just buying jewellery. They are buying something personal, emotional and often time-sensitive. That makes timely, thoughtful communication critical from the first browse through to delivery.",[2794],{"type":952,"attrs":2795},{"color":954},{"type":31,"attrs":2797,"content":2798},{"textAlign":865},[2799],{"text":2800,"type":944,"marks":2801},"Messaging forms part of a broader personalised communication strategy, helping create a consistent experience from first visit through to delivery, alongside other communication channels like email as part of the customer journey.",[2802],{"type":952,"attrs":2803},{"color":954},{"type":31,"attrs":2805,"content":2806},{"textAlign":865},[2807],{"text":2808,"type":944,"marks":2809},"Using Kudosity’s Shopify SMS app, Belle Fever built automated customer journeys that recover abandoned carts, support seasonal campaigns and keep customers informed at key moments. ",[2810],{"type":952,"attrs":2811},{"color":954},{"type":31,"attrs":2813,"content":2814},{"textAlign":865},[2815],{"text":2816,"type":944,"marks":2817},"The standout result is its abandoned cart flow: a two-message SMS\u002FMMS sequence that recovered 22.8% of abandoned carts and generated more than 150x return on SMS spend.",[2818],{"type":952,"attrs":2819},{"color":954},{"type":31,"attrs":2821,"content":2822},{"textAlign":865},[2823],{"text":2824,"type":944,"marks":2825},"It runs automatically in the background, with no manual follow-up and no additional headcount.",[2826],{"type":952,"attrs":2827},{"color":954},{"type":31,"attrs":2829},{"textAlign":865},{"type":1113},{"type":31,"attrs":2832},{"textAlign":865},{"type":938,"attrs":2834,"content":2835},{"level":940,"textAlign":865},[2836],{"text":1149,"type":944},{"type":31,"attrs":2838,"content":2839},{"textAlign":865},[2840],{"text":2841,"type":944,"marks":2842},"One of the biggest reasons our customers don't purchase immediately is because personalised jewellery is a considered purchase. They're often double-checking names, dates, spelling or delivery timing because they're creating something meaningful.",[2843],{"type":952,"attrs":2844},{"color":954},{"type":31,"attrs":2846,"content":2847},{"textAlign":865},[2848],{"text":2849,"type":944,"marks":2850},"Many abandoned carts were not low-intent shoppers. They were customers who needed some time to think, then the right reminder at the right time.",[2851],{"type":952,"attrs":2852},{"color":954},{"type":31,"attrs":2854,"content":2855},{"textAlign":865},[2856],{"text":2857,"type":944,"marks":2858},"Belle Fever needed a communication channel that could:",[2859],{"type":952,"attrs":2860},{"color":954},{"type":1182,"content":2862},[2863,2873,2883,2893,2903],{"type":1185,"content":2864},[2865],{"type":31,"attrs":2866,"content":2867},{"textAlign":865},[2868],{"text":2869,"type":944,"marks":2870},"Recover abandoned carts without manual follow-up",[2871],{"type":952,"attrs":2872},{"color":954},{"type":1185,"content":2874},[2875],{"type":31,"attrs":2876,"content":2877},{"textAlign":865},[2878],{"text":2879,"type":944,"marks":2880},"Create personalised customer experiences",[2881],{"type":952,"attrs":2882},{"color":2008},{"type":1185,"content":2884},[2885],{"type":31,"attrs":2886,"content":2887},{"textAlign":865},[2888],{"text":2889,"type":944,"marks":2890},"Re-engage past customers without leaning on email alone",[2891],{"type":952,"attrs":2892},{"color":954},{"type":1185,"content":2894},[2895],{"type":31,"attrs":2896,"content":2897},{"textAlign":865},[2898],{"text":2899,"type":944,"marks":2900},"Deliver order updates the moment they happen",[2901],{"type":952,"attrs":2902},{"color":954},{"type":1185,"content":2904},[2905],{"type":31,"attrs":2906,"content":2907},{"textAlign":865},[2908],{"text":2909,"type":944,"marks":2910},"Build excitement before a piece arrives",[2911],{"type":952,"attrs":2912},{"color":954},{"type":31,"attrs":2914,"content":2915},{"textAlign":865},[2916,2921,2927],{"text":2917,"type":944,"marks":2918},"Email could do ",[2919],{"type":952,"attrs":2920},{"color":954},{"text":2922,"type":944,"marks":2923},"some",[2924,2926],{"type":952,"attrs":2925},{"color":954},{"type":985},{"text":2928,"type":944,"marks":2929}," of this. But for a brand built on emotional, time-sensitive moments, it wasn't fast or personal enough on its own.",[2930],{"type":952,"attrs":2931},{"color":954},{"type":31,"attrs":2933},{"textAlign":865},{"type":1113},{"type":31,"attrs":2936},{"textAlign":865},{"type":938,"attrs":2938,"content":2939},{"level":940,"textAlign":865},[2940],{"text":2941,"type":944,"marks":2942},"The Solution: Belle Fever added Kudosity to its marketing workflow.",[2943],{"type":952,"attrs":2944},{"color":954},{"type":31,"attrs":2946,"content":2947},{"textAlign":865},[2948],{"text":2949,"type":944,"marks":2950},"The team uses SMS and MMS across both campaign and automated key customer journeys, including:",[2951],{"type":952,"attrs":2952},{"color":954},{"type":1182,"content":2954},[2955,2965,2975,2985,2995,3005,3015],{"type":1185,"content":2956},[2957],{"type":31,"attrs":2958,"content":2959},{"textAlign":865},[2960],{"text":2961,"type":944,"marks":2962},"Abandoned cart recovery",[2963],{"type":952,"attrs":2964},{"color":954},{"type":1185,"content":2966},[2967],{"type":31,"attrs":2968,"content":2969},{"textAlign":865},[2970],{"text":2971,"type":944,"marks":2972},"VIP early access",[2973],{"type":952,"attrs":2974},{"color":954},{"type":1185,"content":2976},[2977],{"type":31,"attrs":2978,"content":2979},{"textAlign":865},[2980],{"text":2981,"type":944,"marks":2982},"Product launches",[2983],{"type":952,"attrs":2984},{"color":954},{"type":1185,"content":2986},[2987],{"type":31,"attrs":2988,"content":2989},{"textAlign":865},[2990],{"text":2991,"type":944,"marks":2992},"Mother’s Day, Father’s Day and Christmas campaigns",[2993],{"type":952,"attrs":2994},{"color":954},{"type":1185,"content":2996},[2997],{"type":31,"attrs":2998,"content":2999},{"textAlign":865},[3000],{"text":3001,"type":944,"marks":3002},"Order and shipping updates",[3003],{"type":952,"attrs":3004},{"color":954},{"type":1185,"content":3006},[3007],{"type":31,"attrs":3008,"content":3009},{"textAlign":865},[3010],{"text":3011,"type":944,"marks":3012},"Birthday reminders",[3013],{"type":952,"attrs":3014},{"color":954},{"type":1185,"content":3016},[3017],{"type":31,"attrs":3018,"content":3019},{"textAlign":865},[3020],{"text":3021,"type":944,"marks":3022},"Customer re-engagement",[3023],{"type":952,"attrs":3024},{"color":954},{"type":31,"attrs":3026,"content":3027},{"textAlign":865},[3028],{"text":3029,"type":944,"marks":3030},"Rather than sending the same message to every customer, Belle Fever segments its audience by customer type and buying behaviour. Segments include VIP customers, previous purchasers, seasonal gift buyers, product-specific customers and customers who have not ordered recently.",[3031],{"type":952,"attrs":3032},{"color":954},{"type":31,"attrs":3034,"content":3035},{"textAlign":865},[3036],{"text":3037,"type":944,"marks":3038},"This helps Belle Fever keep SMS useful, timely and aligned to the emotional reasons customers shop with the brand.",[3039],{"type":952,"attrs":3040},{"color":954},{"type":31,"attrs":3042},{"textAlign":865},{"type":1113},{"type":31,"attrs":3045},{"textAlign":865},{"type":956,"attrs":3047},{"id":2053,"body":3048},[3049],{"_uid":3050,"style":17,"title":3051,"spacing":17,"features":3055,"component":967,"description":3056},"i-87f0c761-4d91-4cd9-af8a-45abd9b08b70",{"type":28,"content":3052},[3053],{"type":31,"attrs":3054},{"textAlign":865},[],{"type":28,"content":3057},[3058,3068,3070],{"type":31,"attrs":3059,"content":3060},{"textAlign":865},[3061],{"text":3062,"type":944,"marks":3063},"“Working with the team at Belle Fever is such a joy! It has been a collaborative process focused on strengthening and optimising their SMS ecosystem. Together, we've refined their messaging strategy, automation, and customer journeys to create a more effective and integrated SMS & MMS program. Their willingness to test new ideas and iterate quickly has made it easy to drive continuous improvements and achieve strong results.”",[3064,3066,3067],{"type":952,"attrs":3065},{"color":981},{"type":983},{"type":985},{"type":31,"attrs":3069},{"textAlign":865},{"type":31,"attrs":3071,"content":3072},{"textAlign":865},[3073],{"text":3074,"type":944,"marks":3075},"Petros, Account Manager & eCommerce Specialist at Kudosity",[3076],{"type":952,"attrs":3077},{"color":954},{"type":31,"attrs":3079},{"textAlign":865},{"type":938,"attrs":3081,"content":3082},{"level":940,"textAlign":865},[3083],{"text":3084,"type":944,"marks":3085},"The results: ",[3086,3088],{"type":952,"attrs":3087},{"color":954},{"type":983},{"type":31,"attrs":3090},{"textAlign":865},{"type":938,"attrs":3092,"content":3093},{"level":1291,"textAlign":865},[3094],{"text":3095,"type":944,"marks":3096},"Abandoned cart recovery: the standout performer ",[3097,3099],{"type":952,"attrs":3098},{"color":954},{"type":983},{"type":31,"attrs":3101,"content":3102},{"textAlign":865},[3103],{"text":3104,"type":944,"marks":3105},"Belle Fever’s strongest-performing flow is its abandoned cart recovery journey.",[3106],{"type":952,"attrs":3107},{"color":954},{"type":31,"attrs":3109,"content":3110},{"textAlign":865},[3111],{"text":3112,"type":944,"marks":3113},"The flow uses a two-message SMS\u002FMMS sequence:",[3114],{"type":952,"attrs":3115},{"color":954},{"type":31,"attrs":3117,"content":3118},{"textAlign":865},[3119,3125],{"text":3120,"type":944,"marks":3121},"Message one:",[3122,3124],{"type":952,"attrs":3123},{"color":954},{"type":983},{"text":3126,"type":944,"marks":3127}," sent 2 hours after cart abandonment",[3128],{"type":952,"attrs":3129},{"color":954},{"type":31,"attrs":3131,"content":3132},{"textAlign":865},[3133,3139],{"text":3134,"type":944,"marks":3135},"Message two:",[3136,3138],{"type":952,"attrs":3137},{"color":954},{"type":983},{"text":3140,"type":944,"marks":3141}," sent 48 hours later if the customer has not purchased",[3142],{"type":952,"attrs":3143},{"color":954},{"type":31,"attrs":3145,"content":3146},{"textAlign":865},[3147],{"text":3148,"type":944,"marks":3149},"The first message reaches customers while purchase intent is still fresh. The second gives them another prompt once they have had time to think.",[3150],{"type":952,"attrs":3151},{"color":954},{"type":31,"attrs":3153,"content":3154},{"textAlign":865},[3155],{"text":3156,"type":944,"marks":3157},"The flow also uses MMS, helping Belle Fever keep the experience visual, product-led and on brand.",[3158],{"type":952,"attrs":3159},{"color":954},{"type":31,"attrs":3161},{"textAlign":865},{"type":938,"attrs":3163,"content":3164},{"level":1291,"textAlign":865},[3165],{"text":3166,"type":944,"marks":3167},"Cart abandonment results",[3168,3170],{"type":952,"attrs":3169},{"color":954},{"type":983},{"type":1182,"content":3172},[3173],{"type":1185,"content":3174},[3175],{"type":31,"attrs":3176,"content":3177},{"textAlign":865},[3178],{"text":2677,"type":944,"marks":3179},[3180,3182],{"type":952,"attrs":3181},{"color":954},{"type":983},{"type":31,"attrs":3184,"content":3185},{"textAlign":865},[3186],{"text":2688,"type":944,"marks":3187},[3188],{"type":952,"attrs":3189},{"color":954},{"type":1182,"content":3191},[3192],{"type":1185,"content":3193},[3194],{"type":31,"attrs":3195,"content":3196},{"textAlign":865},[3197],{"text":2704,"type":944,"marks":3198},[3199,3201],{"type":952,"attrs":3200},{"color":954},{"type":983},{"type":31,"attrs":3203,"content":3204},{"textAlign":865},[3205],{"text":3206,"type":944,"marks":3207},"For every dollar spent on abandoned cart SMS\u002FMMS, Belle Fever generated more than 150x that amount in recovered revenue, and with that helping more happy customers with a meaningful purchase for their moment.",[3208],{"type":952,"attrs":3209},{"color":954},{"type":1182,"content":3211},[3212],{"type":1185,"content":3213},[3214],{"type":31,"attrs":3215,"content":3216},{"textAlign":865},[3217],{"text":3218,"type":944,"marks":3219},"Fully automated recovery flow",[3220,3222],{"type":952,"attrs":3221},{"color":954},{"type":983},{"type":31,"attrs":3224,"content":3225},{"textAlign":865},[3226],{"text":3227,"type":944,"marks":3228},"The abandoned cart journey runs in the background with no manual follow-up and no extra headcount.",[3229],{"type":952,"attrs":3230},{"color":954},{"type":1182,"content":3232},[3233],{"type":1185,"content":3234},[3235],{"type":31,"attrs":3236,"content":3237},{"textAlign":865},[3238],{"text":3239,"type":944,"marks":3240},"Visual, brand-aligned messaging",[3241,3243],{"type":952,"attrs":3242},{"color":954},{"type":983},{"type":31,"attrs":3245,"content":3246},{"textAlign":865},[3247],{"text":3248,"type":944,"marks":3249},"MMS keeps the customer experience more personal and product-led.",[3250],{"type":952,"attrs":3251},{"color":954},{"type":31,"attrs":3253,"content":3254},{"textAlign":865},[3255],{"text":3256,"type":944,"marks":3257},"This is not a one-off campaign result. It is an always-on recovery flow that continues to bring back high-intent shoppers every day.",[3258],{"type":952,"attrs":3259},{"color":954},{"type":31,"attrs":3261},{"textAlign":865},{"type":938,"attrs":3263,"content":3264},{"level":940,"textAlign":865},[3265],{"text":3266,"type":944,"marks":3267},"Why it worked",[3268,3270],{"type":952,"attrs":3269},{"color":954},{"type":983},{"type":31,"attrs":3272,"content":3273},{"textAlign":865},[3274],{"text":3275,"type":944,"marks":3276},"Belle Fever’s abandoned cart flow worked because it matched the customer’s buying moment.",[3277],{"type":952,"attrs":3278},{"color":954},{"type":31,"attrs":3280,"content":3281},{"textAlign":865},[3282],{"text":3283,"type":944,"marks":3284},"The customer had already shown intent. The message arrived quickly. The product was visual. The follow-up was automated. And because Belle Fever segments carefully, SMS felt helpful rather than excessive.",[3285],{"type":952,"attrs":3286},{"color":954},{"type":31,"attrs":3288,"content":3289},{"textAlign":865},[3290],{"text":3291,"type":944,"marks":3292},"The result is simple but powerful: abandoned carts that would otherwise have been lost are recovered automatically through Shopify SMS\u002FMMS - more celebrations, more memorable moments, and more meaningful purchases for Belle Fever’s customers.",[3293],{"type":952,"attrs":3294},{"color":954},{"type":31,"attrs":3296},{"textAlign":865},{"type":956,"attrs":3298},{"id":1388,"body":3299},[3300],{"_uid":1391,"style":17,"title":3301,"spacing":17,"features":3305,"component":967,"description":3306},{"type":28,"content":3302},[3303],{"type":31,"attrs":3304},{"textAlign":865},[],{"type":28,"content":3307},[3308,3318,3320,3324],{"type":31,"attrs":3309,"content":3310},{"textAlign":865},[3311],{"text":3312,"type":944,"marks":3313},"“Our jewellery celebrates meaningful moments, so communication matters just as much as the product itself. Kudosity helps us stay connected with our customers in a personal, timely and reliable way, making every interaction feel more thoughtful.”",[3314,3316,3317],{"type":952,"attrs":3315},{"color":981},{"type":983},{"type":985},{"type":31,"attrs":3319},{"textAlign":865},{"type":31,"attrs":3321,"content":3322},{"textAlign":865},[3323],{"text":2660,"type":944},{"type":31,"attrs":3325},{"textAlign":865},{"type":31,"attrs":3327},{"textAlign":865},{"type":938,"attrs":3329,"content":3330},{"level":940,"textAlign":865},[3331],{"text":3332,"type":944,"marks":3333},"Beyond abandoned carts",[3334,3336],{"type":952,"attrs":3335},{"color":954},{"type":983},{"type":31,"attrs":3338,"content":3339},{"textAlign":865},[3340],{"text":3341,"type":944,"marks":3342},"Abandoned cart recovery is the headline result, but Belle Fever also uses Kudosity across the broader customer journey.",[3343],{"type":952,"attrs":3344},{"color":954},{"type":1182,"content":3346},[3347,3363,3379],{"type":1185,"content":3348},[3349],{"type":31,"attrs":3350,"content":3351},{"textAlign":865},[3352,3358],{"text":3353,"type":944,"marks":3354},"Birthday reminders ",[3355,3357],{"type":952,"attrs":3356},{"color":954},{"type":983},{"text":3359,"type":944,"marks":3360},"Belle Fever sends automated birthday messages with relevant offers, helping the brand stay top-of-mind for gifting occasions throughout the year.",[3361],{"type":952,"attrs":3362},{"color":954},{"type":1185,"content":3364},[3365],{"type":31,"attrs":3366,"content":3367},{"textAlign":865},[3368,3374],{"text":3369,"type":944,"marks":3370},"Order and shipping updates ",[3371,3373],{"type":952,"attrs":3372},{"color":954},{"type":983},{"text":3375,"type":944,"marks":3376},"Customers receive timely updates when their order progresses, helping reduce uncertainty during the wait for a personalised, custom-made item.",[3377],{"type":952,"attrs":3378},{"color":954},{"type":1185,"content":3380},[3381],{"type":31,"attrs":3382,"content":3383},{"textAlign":865},[3384,3390],{"text":3385,"type":944,"marks":3386},"Seasonal campaigns ",[3387,3389],{"type":952,"attrs":3388},{"color":954},{"type":983},{"text":3391,"type":944,"marks":3392},"During peak gifting periods such as Mother’s Day, Father’s Day and Christmas, SMS helps Belle Fever drive traffic and urgency while keeping messages relevant to the occasion.",[3393],{"type":952,"attrs":3394},{"color":954},{"type":31,"attrs":3396,"content":3397},{"textAlign":865},[3398],{"text":3399,"type":944,"marks":3400},"Together, these touchpoints help Belle Fever create a more connected customer experience before, during and after purchase.",[3401],{"type":952,"attrs":3402},{"color":954},{"type":31,"attrs":3404},{"textAlign":865},{"type":938,"attrs":3406,"content":3407},{"level":940,"textAlign":865},[3408],{"text":3409,"type":944,"marks":3410},"Why Belle Fever chose to stay with Kudosity",[3411,3413],{"type":952,"attrs":3412},{"color":954},{"type":983},{"type":31,"attrs":3415,"content":3416},{"textAlign":865},[3417],{"text":3418,"type":944,"marks":3419},"For a family-run eCommerce brand, ease of use matters as much as performance.",[3420],{"type":952,"attrs":3421},{"color":954},{"type":31,"attrs":3423,"content":3424},{"textAlign":865},[3425],{"text":3426,"type":944,"marks":3427},"Belle Fever needed a platform that could support meaningful customer communication without adding complexity to the team’s workflow.",[3428],{"type":952,"attrs":3429},{"color":954},{"type":31,"attrs":3431,"content":3432},{"textAlign":865},[3433],{"text":3434,"type":944,"marks":3435},"With Kudosity, Belle Fever can create campaigns, automate customer journeys and recover revenue from abandoned carts while the team focuses on creating personalised jewellery their customers love.",[3436],{"type":952,"attrs":3437},{"color":954},{"type":31,"attrs":3439},{"textAlign":865},{"type":956,"attrs":3441},{"id":3442,"body":3443},"4c484ace-6f07-4e73-ad7d-4e9860f2e6bf",[3444],{"_uid":3445,"style":17,"title":3446,"spacing":17,"features":3450,"component":967,"description":3451},"i-6dc80fa3-4959-4d2a-ba36-415db5f5b0ff",{"type":28,"content":3447},[3448],{"type":31,"attrs":3449},{"textAlign":865},[],{"type":28,"content":3452},[3453,3463,3465,3472],{"type":31,"attrs":3454,"content":3455},{"textAlign":865},[3456],{"text":3457,"type":944,"marks":3458},"“Our customers aren't just buying jewellery. They're celebrating a new baby, remembering someone they love or choosing a gift that will be treasured for years. Staying connected throughout that journey matters just as much as creating the jewellery itself. For us, SMS isn’t just another marketing channel. It’s an extension of our customer experience, helping us communicate in a more personal and timely way.”",[3459,3461,3462],{"type":952,"attrs":3460},{"color":981},{"type":983},{"type":985},{"type":31,"attrs":3464},{"textAlign":865},{"type":31,"attrs":3466,"content":3467},{"textAlign":865},[3468],{"text":2660,"type":944,"marks":3469},[3470],{"type":952,"attrs":3471},{"color":954},{"type":31,"attrs":3473},{"textAlign":865},{"type":938,"attrs":3475},{"level":940,"textAlign":865},{"type":956,"attrs":3477},{"id":1444,"body":3478},[3479],{"_uid":1447,"style":17,"theme":1448,"title":3480,"buttons":3489,"spacing":17,"component":1464,"description":3493,"image_position":17},{"type":28,"content":3481},[3482,3487],{"type":31,"attrs":3483,"content":3484},{"textAlign":865},[3485],{"text":3486,"type":944},"Ready to recover more abandoned carts from Shopify?",{"type":31,"attrs":3488},{"textAlign":865},[3490],{"url":3491,"_uid":1460,"icon":1461,"label":3492,"theme":1463,"component":24},{"id":274,"url":17,"linktype":18,"fieldtype":19,"cached_url":275},"Book a Shopify strategy session ",{"type":28,"content":3494},[3495,3500],{"type":31,"attrs":3496,"content":3497},{"textAlign":1470},[3498],{"text":3499,"type":944},"Kudosity helps eCommerce brands turn high-intent abandoned carts into recovered revenue with automated SMS and MMS flows. To see how Shopify SMS works with Kudosity",{"type":31,"attrs":3501},{"textAlign":865},{"id":2603,"alt":17,"name":17,"focus":17,"title":17,"source":17,"filename":2604,"copyright":17,"fieldtype":35,"meta_data":3503,"is_external_url":37},{},"2026-07-17 00:00","belle-fever-shopify-abandoned-cart-recovery","resources\u002Fcustomer-stories\u002Fbelle-fever-shopify-abandoned-cart-recovery",-100,[],"c61ad79a-1afd-4e50-b0b4-5417b703d70c","2026-07-16T07:15:56.280Z",[],1787814671588]