Holiday marketing campaigns are probably on your calendar already, but what about International Poutine or Microwave Oven Day?
They’re a little random, but if you’re in the business of selling poutines or microwaves, then you may just want to leverage the opportunity (also poutine is awesome).
To give you some quick inspiration, we compiled over 85 marketing events and holidays that you can take advantage of for your next SMS marketing campaign.
January 2024
Renowned:
1 January - Happy New Year: Take time to wish your customers a happy new year.
26 January - Australia Day: The day the First Fleet of British ships arrives at Port Jackson, New South Wales, in 1788.
Other:
4 January - Trivia Day
13 January - Sticker Day
16 January - Religious Freedom Day
23 January - Pie Day
31 January - Backward Day
February 2024
Renowned:
2 February - Groundhog Day - Marks the end of winter in North America, when the groundhog comes out of its hole at the end of their hibernation cycle. Fun fact: it’s renowned for the movie released in 1993, and it’s pretty entertaining.
9 February - Pizza Day -National Pizza Day is the perfect time to order a pizza
10 February - Lunar New Year- festival typically celebrated in China and other Asian countries that begins with the first new moon of the lunar calendar
11 February - International Day of Women and Girls in Science - The International Day of Women and Girls in Science is an annual observance adopted by the United Nations General Assembly to promote the full and equal access and participation of women in Science, Technology, Engineering and Mathematics fields
14th February - Valentine’s Day: The day of LOVE. Couple’s love to use Valentine’s Day as an excuse to go all out on date night!
16 February - Sydney Mardi Gras: The Sydney Gay and Lesbian Mardi Gras or Sydney Mardi Gras is attended by hundreds of thousands of people from around Australia and overseas. One of the largest LGBT festivals in the world, Mardi Gras is the largest Pride event in Oceania
17 February - Random Acts of Kindness Day: Random Acts of Kindness Day is a day to celebrate and encourage random acts of kindness. A perfect time to pay it forward and show customer appreciation.
14th February - Valentine’s Day: The day of LOVE. Couple’s love to use Valentine’s Day as an excuse to go all out on date night!
Other:
3 February - Golden Retriever Day
4 February - World Cancer Day
16 February - Tim Tam Day
22 February - World Thinking Day
March 2024
Renowned:
17 March - St. Patrick’s Day - It’s an Irish celebration in memory of St. Patrick. Lots of dancing, cheering, green colours, and of course, drinking.
10 March - Mother’s Day (UK): A day to celebrate mums in the UK!
Other:
Women’s History Month
3 March - Clean Up Australia Day
3 March - World Wildlife Day
5 March - World Book Day
8 March - International Women’s Day
14 March - Pi Day
20 March - International Day of Happiness
21 March - Close the Gap Day
21 March - World Poetry Day
23 March - Earth Hour
31 March - Easter
April 2024
Renowned:
1 April - April Fools’ Day - Play a practical joke on your customers. Let your imagination run wild, but don’t go too far. It’s a very popular day in North America.
25 April - ANZAC Day - A day to remember and commemorate Australian and New Zealand soldiers who fought in the first world war.
Other:
3 April - World Party Day
5 April - Star Trek First Contact Day
7 April - Beer Day
7 April - Daylight Saving Time ends
7 April - World Health Day
9 April - Unicorn Day
10 April - Siblings Day
15 April - World Art Day
18 April - Pinata Day
22 April - Earth Day
25th April - Financial Independence Awareness Day
26th April - Hug an Australian Day
May 2024
Renowned:
12 May - Mother’s Day (Australia, US & Canada): A day for everyone to celebrate moms and motherhood with gifts, outings, and love.
27 May - Memorial Day: A federal holiday in the United States to remember those who passed away while serving in the armed forces.
Other:
1 May - Global Love Day
4 May - Star Wars Day
12 May - International Nurses Day
13 May - Australian Fashion Week begins
13 May - National Families Week starts
15 May - Bring Flowers to Someone Day
18 May - International Museum Day
20 May - World Bee Day
20 May - National Volunteer Week starts
26 May - Paper Aeroplane Day
27 May - Sunscreen Day
June 2024
Renowned:
10 June - King's Birthday (Australia - National excluding QLD & WA) - it’s not the King's actual birthday, but it’s a day off.
16 June - Father’s Day (the UK, US & Canada): Step aside mum, it’s dad’s turn.
20 June - Shortest Day of the Year (Southern Hemisphere): Also means that the days are starting to get longer again.
Other:
3 June - World Bicycle Day
5 June - Global Running Day
6 June - Coworking Day
8 June - World Oceans Day
14 June - World Blood Donor Day
21 June - International Yoga Day
30 June - End of Financial Year - for many countries including Australia, New Zealand, and Malaysia
July 2024
Renowned:
1 July - Canada Day: Celebrates the anniversary of July 1, 1867, when Canada became a country.
4 July - Independence Day: National Day of the US. Celebrates the adoption of the Declaration of Independence on July 4, 1776, which makes them no longer connected to the British Crown.
Other Notable Events & Dates:
Black History Month
Dry July
5 July - Bikini Day
6 July - Chocolate Day
7 July - First Day of NAIDOC Week
17 July - World Emoji Day (send an emoji via SMS)
25 July: Christmas in July
30 July - Friendship Day
26 July - 2024 Summer Olympics begin in Paris
28 July - National Tree Day
29 July - National Lipstick Day
30 July - International Day of Friendship
August 2024
Renowned:
1st August - Horse’s Birthday: We love our horses. Let’s celebrate them.
Other:
2 August - International Beer Day
4 August - Sisters Day
4 August - Jeans for Genes Day
5 August - Blogger Day
8 August - International Cat Day
9 August - Red Nose Day
10 August - Lazy Day
12 August - World Elephant Day
15 August - Relaxation Day
26 August - International Dog Day
September 2024
Renowned:
1 September - Father’s Day (Australia & New Zealand): A bit late compared to other countries, but still a day to celebrate fathers and fatherhood nonetheless.
2 September - Labour Day (US & Canada): An annual holiday to celebrate the achievements of workers.
23 September - King's Birthday (Australia - WA): It’s also not theKing's birthday, but a day off nonetheless.
Other:
6 September - Read A Book Day
8 September - Star Trek Day
12 September - Video Games Day
16 September - Guacamole Day
23 September - Fitness Day
27 September - Tourism Day
October 2024
Renowned:
4th October - Labour Day (Australia - ACT, NSW, SA)
7 October - King's Birthday (QLD)
14 October - Canadian Thanksgiving: A Canadian holiday where they give thanks and be grateful for everything that they have.
31 October - Halloween (US & Canada): Dress up, go trick or treating, and light some fireworks.
Other:
1 October - International Coffee Day
4 October - National Taco Day
8 October - Egg Day
10 October - World Mental Health Day
16 October - World Food Day
27 October - Grandparents’ Day
29 October - Internet Day
November 2024
Renowned:
2nd November - Melbourne Cup: The biggest horse race of the year. Place your bets!
11 November - Veteran’s Day (US) and Remembrance Day (UK & Canada): A day to remember the veterans of both World Wars.
25 November - American Thanksgiving: A holiday to give thanks and be grateful for everything that they have.
29 November - Black Friday: Helps kick off the shopping season with great in-store deals.
Other:
Movember
3rd November - Stress Awareness Day
5 November: Melbourne Cup Day
11 November: Click Frenzy Main Event begins
11 November: Remembrance Day
11 November: Singles’ Day
12th November - Happy Hour Day
13th November - World Kindness Day
19th November - International Men’s Day
23rd November - Espresso Day
30 November: Small Business Saturday
December 2024
Renowned Events & Dates:
2 November - Cyber Monday: A continuation of sales but focused online.
21 December - Shortest day of the year for (Northern Hemisphere): Days will start to get longer from now on.
25 December - Christmas Day: Connect with your customers and wish them a happy holiday season.
26 December - Boxing Day: Almost everything goes on sale for everything that didn’t sell during the holidays.
31 December - New Year’s Eve: Wrap up the year with a big celebration. Don’t forget to reflect on your accomplishments and to set new goals for next year.
Other:
3 December- Giving Tuesday
4 December - International Volunteers Day
9 December - Green Monday
10 December - Human Rights Day
14 December - Free Shipping Day
16th December - Regifting Day
17th December - Ugly Christmas Sweater Day
20th December - Games Day
26th December - Thank You Note Day
Other
Birthdays: Wish your customers a happy birthday, and if you can, give them a gift.
Customer anniversaries: Congratulate your customers every year after they first signed up as a member.
Company milestones: It could be your company’s 10th anniversary. Send a text message and let them know to celebrate the year with you!
Start of Spring & Summer: Take advantage of seasonal promotions and sales.
Final Thoughts
We hope that you found this information helpful, and more importantly, inspired you to take action. If you want more ideas, check out our SMS templates for even more reasons to send your customers a text message. You can also check out Days of the Year for more fun and inspiring ideas.
Start a trial today, or if you have any questions in regards to setting any of these services up, please don’t hesitate to contact us.
