Rich Communication Services (RCS) is a next-generation SMS messaging protocol. RCS allows users to take advantage of features similar to that of mobile chat applications like Whatsapp and Facebook Messenger. It’s expected to be as ubiquitous as SMS is today. Unlike SMS however, RCS messages will be sent over Wi-Fi or mobile data connection.
If a Wi-Fi or mobile data connection is not available, messages will be sent as SMS. If RCS enabled users send messages to non-RCS enabled users, the message is converted and sent as an SMS. RCS messaging offers features like high-quality photos and videos, typing indicators, and read receipts.
While RCS isn’t mainstream yet, adoption is growing. Android’s Messages app also started supporting it but it’s features can’t be seen or used unless the device is connected to a carrier that has enabled it.
To send and receive RCS messages, you need:
An Android device (Not yet available on iOS)
A data plan with a carrier that supports (and has enabled) the protocol
A messaging app that’s built to comply with GSMA’s Universal Profile
News and Updates
Google's RCS messaging is coming to iPhone in 2024. Apple says 2024 will see it adopt the RCS messaging standard:
"Later next year, we will be adding support for RCS Universal Profile, the standard as currently published by the GSM Association," Apple says.
"This will work alongside iMessage, which will continue to be the best and most secure messaging experience for Apple users."
SMS and MMS will continue to be supported as well.
Businesses that adopt RCS messaging will enrich the customer experience by enabling them to do things like food ordering, appointment rescheduling, and seat switching on flights all without leaving the RCS-enabled messaging app.
Current Global RCS Operators:
Updated as of: July 2020 - Click for updates from GSMA
What does an RCS message look like?
Here’s a quick glimpse:
Verified Sender ID: All RCS senders will be verified
Custom Branding: Colour selection + logo display
Rich Media Display: QR tickets, seat selection, real-time data, videos, gifs, images, or other custom displays
Custom Buttons: Add links to suggested replies and actions
Here’s an example of how a cable company can use RCS to confirm appointment details and help their customers become more familiar with their assigned technician:
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