In this episode of The Simplicity Effect, host Tori Starkey delves into the exciting world of rich messaging with Brad Down, Chief Innovation Officer at Kudosity. They kick off with a foundational understanding of RCS and RCS Business Messaging (RBM), exploring why businesses should embrace these technologies. Brad shares insights on effective customer engagement strategies, the importance of data privacy, and key metrics for measuring RBM campaign success. The conversation also touches on lessons from markets already utilising RBM, the potential synergy between AI and RBM, and how these innovations are set to transform consumer interactions in the coming years. Tune in to discover how simplicity and curiosity can elevate your messaging approach.

In this episode of The Simplicity Effect, host Tori Starkey explores the power of data analytics in driving business performance with Kyle Webb, a seasoned expert in the field. They discuss how businesses can easily get started using data analytics and how to build a strong foundation for a data-driven culture. Kyle highlights the importance of identifying key business metrics and promoting transparency by sharing these metrics across teams. The conversation delves into the value of curiosity-driven analytics for businesses with a focus on internal data rather than relying on industry benchmarks. Tori and Kyle also discuss how to use data visualisation tools to uncover deeper insights and trends, and how A/B testing can help refine messaging strategies in real time. The episode also explores how predictive analytics can enhance customer engagement by anticipating behaviour and delivering more relevant, personalised messaging. Tune in to learn how embracing a curiosity-driven, data-centric approach to enable new opportunities for business growth and improve performance across marketing, sales and customer engagement.

In this upcoming episode of The Simplicity Effect, host Tori Starkey is joined by Vicki Iszatt, a leading expert in digital marketing, to discuss the power of combining search engine marketing (SEM) and search engine optimisation (SEO) with 1:1 messaging. Vicki shares insights on how businesses can simplify their digital strategies without sacrificing effectiveness, highlighting the importance of clear messaging, user-friendly design, and mobile optimisation. The conversation explores into how personalisation and curiosity can enhance SEM campaigns, improve engagement, and drive higher conversion rates. Vicki also explains how integrating SEO and SEM efforts can lead to more impactful results, with strategies that align keyword usage across both organic and paid search. Key takeaways include the importance of measuring success through relevant KPIs like traffic, click-through rates, and ROI, as well as using A/B testing to continuously refine campaigns. Tune in to discover how simplicity, curiosity, and personalisation can drive results from your digital marketing efforts.