You’re in the office, waiting for your next client to walk through the door. The clock continues to tick, and it eventually reaches the scheduled appointment time.

You call them and realise that they forgot. On your expense, you both agree to reschedule for another day.

For any appointment-based businesses, a missed appointment is a loss of productivity and revenue. For example, missed appointments cost the US healthcare system over $150 billion per year.

You can charge a no-show fee, but don’t expect your clients to be happy about that. Here’s the most obvious solution: don’t let them forget about you with an SMS reminder. Use these SMS templates to help remind your clients about their appointments or to make reservations.

Appointment Reminders

Template #1

*Character Count: 209 / 2x SMS

Hi [Client], thanks for booking an [Appointment Type] with [Employee Name] on [Date] at [Time].

Please reply [Insert Keyword] to confirm or call us on [number] to reschedule.

Opt-out reply STOP

Template #2

*Character count: 160 / 1x SMS

Reminder - [Company Name]

Hi [Client], this is just a friendly reminder that you have a [Appointment Name] today at [Time].

Opt-out reply STOP

Appointment Confirmations

*Character Count: 153 / 1x SMS

Confirmation from [Company Name]

Thanks for confirming your appointment, we look forward to seeing you soon on [Date] at [Time].

Opt-out reply STOP

Restaurant Reminders

*Character Count: 155 / 1x SMS

Hungry? - [Company Name]

Hey [Client], we’ve got a dish with your name on it. Come in before [Time], and enjoy [Insert Incentive].

Opt-out reply STOP

Template #1 Sample Fill

[Hungry? - Bloated Burgers

Hey Bob, we’ve got a dish with your name on it. Come in before 5pm, and enjoy a 2 for 1 special on any appetiser.

Opt-out reply STOP

Restaurant Reservations

Template #2

*Character Count: 154 / 1x SMS

[Incentive] - [Company Name]

[Client], we know you’re hungry, so make a reservation: [Website Link]

Deal ends [Date] at [Time]

Opt-out reply STOP

Template #2 Sample Fill

$20 Wagyu Steaks - Kobe Kai

Chris, we know you’re hungry, so make a reservation: TapTh.is/link

*Promo ends tonight at 10pm

Opt-out reply STOP

Billing and Collections

Template #1

*Character Count: 148 / 1x SMS

[Company Name]

Hi [Client], this is a friendly reminder about Invoice [number] that’s due on [Date].

View Invoice: [Website Link]

Opt-out reply STOP

Template #1 Sample Fill

ABC Accountants

Hi Matt, this is a friendly reminder about Invoice #12345 that’s due on 30/11/2024.

View Invoice: TapTh.is/link

Opt-out reply STOP

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