As marketers, we’re always on the lookout for fresh ways to reach our customers in a way that yields results. If you don’t communicate with your customers via mobile, then you might be falling behind your competition.
According to the Digital global overview report 2024 chat and messaging apps led the way with 94.7% of all internet users aged 16-64 use at least one of these platforms in the last 30 days.
If you have yet to dive into mobile marketing for your business, we’re here to help. In this post, we give you examples of how to use SMS Templates in the tourism industry, but don’t forget to check out our full list of SMS Templates for more inspiration.
There’s so much you can say and do for tourism marketing, especially for destinations. You can create and customise almost an infinite amount of itinerary combinations for your clients.
Through SMS marketing, you can segment your lists based on your clients' interests. If you’re not quite there yet we recommend trying one of our SMS keyword templates below. It may help you figure out what resonates with your customers, which can optimise your conversion rates and improve your customer experience.
Travel patterns change fast, so it’s a good idea to survey your clients through keywords to understand what they want at that very moment.
Discounted Offers
Template #1
Morning [First Name], have you been to the [Destination] yet? Book a trip in the next [Time Limit], and get [Discount]: [Website Link]
Opt-out reply STOP
Template #1 Sample Fill
*Character Count: 133 (1x SMS)
Morning Brooke, have you been to Niagara Falls yet? Book a trip in the next 24hrs and get 50% off: TapTh.is/link
Opt-out reply STOP
Template #2
The [Destination] is calling you [First Name]. [Promotion] for just [Pricing]: [Website Link]
Opt-out reply STOP
Template #2 Sample Fill
*Character Count: 144 (1x SMS)
The Caribbean is calling you Janet. Hop on an all-inclusive 8 night cruise with Princess Cruises for just $999: TapTh.is/link
Opt-out reply STOP
Flash Sales
Template #1
[Time Limit] Flash Sale!
Flights to [Destination] from [Price]. Limited tickets available: [Website Link]
Opt-out reply STOP
Template #1 Sample Fill
*Character Count: 128 (1x SMS)
1hr Flash Sale!
Get flights to Bali from $100 via Virgin Airlines. Limited tickets available: TapTh.is/link
Opt-out reply STOP
Template #2
Deal of the Day: [Promotion] from [Price]. Offer expires [Time Limit]. [Website Link]
Opt-out reply STOP
Template #2 Sample Fill
*Character Count: 153 (1x SMS)
Deal of the Day: 7 night 5-star getaway + flights to Thailand starting from $800. Offer expires at midnight. TapTh.is/link
Opt-out reply STOP
Customer Retention
Template #1
Hi [First Name], it’s been a while since your last booking. We missed you and thought you deserved this special offer: [Website Link]
Opt-out reply STOP
Template #1 Sample Fill
*Character Count: 153 (1x SMS)
Hi Christina, it’s been a while since your last booking. We missed you and thought you deserved this special offer: TapTh.is/link
Opt-out reply STOP
Template #2
Hey [First Name], we’ve got some massive travel deals waiting for you. Take your pick by replying back either:
[Keyword #1]
[Keyword #2]
[Keyword #3]
Opt-out reply STOP
Template #2 Sample Fill
*Character Count: 152 (1x SMS)
Hey Joe, we’ve got some massive travel deals waiting for you. Take your pick by replying back either:
IslandGetaway
MountainGetaway
CityGetaway
Opt-out reply STOP
Template #3
Feeling adventurous? We put some fun trips together for you, just reply back with an option below to find out:
[Keyword #1]
[Keyword #2]
[Keyword #3]
Opt-out reply STOP
Template #3 Sample Fill
*Character Count: 150 (1x SMS)
Feeling adventurous? We put some fun trips together for you, just reply back with an option below:
Tough
Fearless
Zen
Opt-out reply STOP
Template #4
Where would you like to go next [First Name]?
[Keyword #1]
[Keyword #2]
[Keyword #3]
Reply with one of the destinations, and we’ll send you a promo.
Opt-out reply STOP
Template #4 Sample Fill
*Character Count: 152 (1x SMS)
Where would you like to go next Craig?
Africa
Asia
Europe
Reply with one of the destinations, and we’ll send you a promo.
Opt-out reply STOP
Template #5
Hi [First Name],check out the top 10 most underrated travel destinations for 2024. Get some ideas for your next trip: [Website Link]
Opt-out reply STOP
Template #5 Sample Fill
*Character Count: 150 (1x SMS)
Hi Josh, check out the top 10 most underrated travel destinations for 2024. Get some ideas for your next trip: TapTh.is/link
Opt-out reply STOP
Referrals
Hey [First Name], share this link with 4 friends and unlock this [Promotion]: [Website Link]
Opt-out reply STOP
Sample Fill *Character Count: 124 (1x SMS)
Hey Chris, share this link with 4 friends and unlock this special 80% off Vegas package: TapTh.is/link
Opt-out reply STOP
Are you inspired to start utilising SMS Templates in your mobile marketing plan? We hope so. For more info on how to take your templates to the next level check out our post on 5 Creative Ways of using Keywords and Virtual Numbers for SMS Marketing.
If you’re not already a customer, give our online SMS service a try with our 14-day trial. No obligations and no credit card required.
