SMS Character Counter

SMS messages are meant to be brief. Use as few words as possible in your messages while still being clear and engaging. The shorter your message, the more likely it will be read and understood.

Personalisation increases your engagement. Use the recipient’s name or reference past interactions to make your SMS feel more personal and relevant.

Sending your SMS at the right time can make a big difference. Consider the time zones and habits of your audience to ensure your messages are received when they’re most likely to be read.

Before sending out large campaigns, test your messages with the SMS Character Counter to ensure they are within the character count limit and formatted correctly for all recipients.

Begin by typing or pasting your message into the text box provided. Our character counter for SMS will calculate your message length, including separate counts for GSM characters and Unicode symbols. You can better plan your messages and SMS counts with the visual grid.

As you type the SMS Character Counter will calculate the total number of characters in each message and the maximum SMS count. This can change depending on whether you use standard Global System for Mobile (GSM) characters (7-bits each) or Unicode symbols (16-bits each) such as Emoji's.

The tool also shows where your SMS may be split into multiple segments due to character count limits. Typically, a single SMS message has a limit of 160 characters. Using concatenation you can send up to 1,224 characters. This reserves a small character count on each message, joining each segment and delivering them as a single message.

Based on the character count, you can adjust your message to stay within the desired SMS length. This helps ensure that your message is delivered as intended, without unnecessary concatenation.