Reporting and Analytics
Optimise your campaigns and messaging with advanced reporting and analytics.
What is SMS analytics and reporting?
SMS analytics and reporting are essential tools for businesses looking to optimise their SMS marketing campaigns. Kudosity’s reporting and analytics features provide accurate insights into the performance of your messaging efforts, allowing you to make data-driven decisions that enhance customer engagement and improve overall business outcomes. By understanding how your messages perform, you can fine-tune your strategies to achieve better results and a higher return on investment.
Benefits of reporting and analytics
With the Kudosity platform you can track the Handset Delivery Report (DLR) status of messages, to ensure they reach recipients. Track your conversions and ROI with our campaign dashboards, offering key metrics such as click-through rates and response rates.
Our Conversational Messaging dashboards offer more advanced reporting. Tailored to your touchpoints and conversion goals.
Optimise your campaign performance.
Track the delivery status of your messages.
Monitor soft-bounces and hard-bounces.
Analyse conversions through link clicks.
Better understand customer behaviour.
Segment your campaigns based on behaviours and preferences.
Advanced Conversational Messaging reports.
SMS analytics and reporting features
Delivery reporting
Monitor the status of your messages with authentic handset delivery reports (DLR). Track soft-bounces and hard-bounces to ensure your messages reach their intended recipients.
Tracked Links
Add trackable links to your SMS campaigns and monitor click-through rates. This feature helps you gauge customer interest and engagement, providing valuable insights into the effectiveness of your content.
Campaign Reporting
Access detailed reports on campaign performance, including key metrics such as link hits to calculate ROI. These reports enable you to make data-driven decisions that enhance the effectiveness of your SMS marketing.
Activity Dashboard
Our Activity Dashboard provides a consolidated view of all your outbound and inbound messages. This feature allows you to track the overall performance of your campaigns and individual customer interactions in real-time.
API Support
Integrate our SMS analytics and reporting tools into your existing tech stack with ease. Retrieve delivery reports and campaign statistics via API calls, ensuring your data is always up-to-date and accessible.
Security
Kudosity ensures that your data is secure with ISO 27001 and SOC 2 | Type I certifications. All connections are protected with TLS versions 1.2 and up, providing peace of mind that your information is safeguarded.
Why choose Kudosity?
High performance and dependability
Kudosity offers advanced SMS analytics and reporting solutions for your campaigns. With our platform, you gain access to tools that drive results and improve business performance. Our reach extends to over 114 countries, offering localised services that cater to diverse markets, while ensuring compliance with local regulations. Additionally, Kudosity’s customer support team is always ready to assist. Helping you navigate the complex and ever-changing regulatory environment.
Global leader in messaging solutions
Choosing Kudosity means partnering with a company dedicated to your success. Our messaging solutions, combined with advanced analytics, help you create targeted and impactful marketing campaigns that resonate with your audience. Whether you’re focused on marketing SMS reporting or enhancing your overall communication strategy, Kudosity provides the tools and expertise to help you achieve your goals.
FAQs
Our SMS services can help your business increase sales, retention, streamline operations, or deliver exceptional customer experiences.
What metrics are available in SMS reporting?
We provide metrics for delivery rates (delivered, pending, soft-bounces, hard-bounces), open rates, link hits and unsubscribes. These metrics help gauge the effectiveness of your SMS campaigns and understand customer engagement.
How can I access and view my SMS campaign reports?
There are two locations for your campaign reporting. When you schedule a campaign it will appear on the Overview screen under Messaging. From here you click Report to access the campaign dashboard. For your Conversational Messaging campaigns navigate to Overview under Automation, click the three dots and select View Report.
Can SMS reports be integrated with other tools?
Yes, we offer API integrations that allow you to connect SMS reports with CRM systems, marketing automation tools, and other business software. You can also connect directly with our APIs via Callbacks, with our API documentation available here.
What should I do if my SMS delivery rates are low?
If delivery rates are low, check for issues such as invalid phone numbers, network problems or content that may be flagged as spam. Ensuring compliance with SMS regulations and maintaining a clean contact list can also improve delivery rates. Analysing delivery reports can help identify and address these issues.
Customer success stories
A true game changer. Their NLP solution was the most effective marketing tool we’ve ever used for lead qualification at Uber.
Fast dedicated support. We love the local support and account management team. They're always very responsive to all our enquiries or ideas on how we can make the most of the platform.
Our first Giving Day was a success in reaching our $1M target with a two-touchpoint journey and conversational AI. We even had a $10k donation come through from an SMS touchpoint.
We started sending an SMS campaign only a month ago to 100,000+ customers and experienced a 20% increase in revenue, with increased site visits and conversions. We expect this to increase even further for Black Friday
We just completed our first conversational AI SMS pilot, it was focused on re-engaging candidates across our database that we haven’t spoken to recently. We had amazing results, over 25% of people engaged in the conversation and around 5% of those we spoke to have now re-engaged.
SMS works well with email as it has a higher open rate. Anything can happen on an event day too, so it’s also a great broadcast tool to have on hand because it’s so much quicker to prepare and send.
Our phone calls with potential talent would be on average up to 7 minutes. Productivity and efficiency improved significantly when hundreds of messages could be sent within a 10 second transaction.
We were looking for an efficient solution that allowed us to improve our ability to service our customers' needs. The implementation of conversational AI did this and more; the results proved to be a game changer.
Elevate your communication with our SMS marketing services.
Kickstart your SMS campaigns today and connect with more of your customers.