A sustainable and organic lifestyle company focused on bedding, bath and basics, Bhumi is expanding into new product ranges and international markets.
Traditionally a user of email campaigns and paid advertising, their declining effectiveness and increasing costs led Bhumi to look for more successful and cost-efficient solutions that better support growth goals.
Having adopted SMS messaging, Bhumi has increased revenue by 20%, as well as improved site visits and conversion rates.
The retailer has improved its customer activity and targeting, especially during key retail periods such as Black Friday and has noted a number of operational benefits including:
Higher click through rates with faster customer responses and revenue.
Higher revenue contribution and conversions to sales.
Quick to create and easy to deploy, typically in 5 minutes, targeted scheduling of SMS campaigns at customer friendly times.
We started sending an SMS campaign only a month ago to 100,000+ customers and experienced a 20% increase in revenue, with increased site visits and conversions. We expect this to increase even further for Black Friday.
There was confidence in the reliability of scheduling an SMS campaign using the platform. It was so easy and quick to schedule an SMS campaign in only 5 minutes while I was boarding the plane, so that by the time my plane had landed, 40,000 people received our SMS promotions.—Dushyant Baravkar Founder at Bhumi
