Infamous Swim is a bold Australian swimwear Ecommerce brand on a mission to break the mould and empower women of all shapes, sizes, and stages of life. Founded by Gemma Crowe, a passionate designer, the brand creates high-quality, fashionable, and comfortable swimwear. Infamous Swim believes every woman deserves to feel confident in swimwear that is flattering. With a focus on promoting positive body image and building a supportive community, Infamous Swim offers stylish designs that make women feel empowered and comfortable. Additionally, the brand proudly supports women’s causes through its partnership with Share The Dignity and the Move4Dignity campaign, reinforcing its commitment to making a difference both in fashion and society.
The Challenge: Stand out from the competition on Black Friday
With a crowded market and numerous brands, all competing for attention, standing out and cutting through the noise can feel like an uphill battle for many retailers and ecommerce. For Infamous Swim, the goal was clear- not only to drive traffic and boost sales during these key periods, but to create an impactful, customer experience that would set them apart.
During high-traffic events like Black Friday, Infamous Swim needed to attract attention and convert visitors into paying customers. This required more than just offering discounts—it needed a strategy for customers to engage with the brand and take action.
Increase customer retention: It wasn’t just about attracting first-time buyers—it was about creating a long-lasting relationship with customers. Infamous Swim needed a way to keep customers coming back long after the seasonal sales event ended, ensuring that their interactions with the brand were not one-time purchases but rather part of an ongoing relationship.
Boost first-time purchases: With new customers browsing and making decisions during peak shopping periods, Infamous Swim needed to establish a strong first impression. The challenge was to create a seamless shopping experience that would encourage first-time shoppers to not only make a purchase but also engage with the brand beyond the sale.
Building brand loyalty: Infamous Swim needed to create an emotional connection with customers that would outlast the seasonal rush. Building long-term loyalty required more than just great products—it required a strategy that would engage customers at every touchpoint, nurturing their relationship with the brand to build a community of repeat buyers.
Infamous Swim needed a solution that could cut through the clutter of the online marketplace and make their offerings stand out, all while driving a significant return on investment.
The SMS Solution for Ecommerce
SMS marketing campaigns
Infamous Swim launched a targeted SMS campaign to over 200,000 to promote offers during the Black Friday period. The messaging delivers time-sensitive offers and product highlights.
Customer support, with a dedicated Account Manager from Kudosity, played a key role in guiding Infamous Swim through the campaign process to ensure they maximised their results.
Results
The outcomes were powerful and immediate:
4x Increase in website traffic within the first 90 minutes and 59% Boost in total sales.
141% increase in sales revenue the first day of the SMS campaign.
329% Increase in first-time customers compared to the previous day.
64.29% of customers returned within 90 minutes of receiving the SMS.
16% Click-through Rate (CTR)—well above industry average.
For more on how to run an effective campaign during Black Friday, check out our BFCM guide. And for BFCM 35+ SMS templates to get you started.
SMS driving traffic and conversions
"We launched an SMS campaign on Black Friday, sending messages to over 200,000. There was a 4x increase in website visitors and sales increased by 141%. What's even more exciting is the significant growth in first-time customers and returning customers. The campaign’s performance has exceeded all expectations, and we’re confident SMS will continue to drive our success.”
—Gemma Crowe, Owner and Director at Infamous Swim
How SMS strengthens customer loyalty
"After launching our Black Friday SMS campaign, we saw an impressive 64.29% of customers returning within the first 90 minutes. Our first-time customer base grew by over 3x (329%) compared to the previous day —a direct result of delivering the right message to the right audience at the right time. With a click-through rate of 16%, SMS has proven to be an essential tool for building customer loyalty and driving repeat purchases."
— Gemma Crowe, Owner and Director at Infamous Swim
Key Takeaways for Ecommerce Retailers
SMS is a high-performing, direct engagement channel for retail and ecommerce brands.
SMS campaigns can generate immediate results for your campaign and can lead to a significant boost to your website traffic, sales revenue and engagement with converting new customers and encouraging repeat purchase.
Timely, relevant messaging can significantly improve both acquisition and retention.
For value-driven brands like Infamous Swim, SMS becomes more than a sales tool—it’s a community builder.
Looking ahead- Is SMS marketing your revenue driver?
With these standout results, Infamous Swim plans to integrate SMS into its broader marketing strategy—personalising journeys based on customer lifecycle stages and building campaigns that resonate with the emotional and practical needs of its community.
If you're an Ecommerce business using Shopify, we offer an integration service to help you connect your store to Kudosity quickly and start sending campaigns like cart reminders, post-purchase messages, and promotions.
