Lüp Events: Reliable SMS for Event Communications

How Lüp Events delivers reliable event experiences at scale with 100% SMS delivery to Australian carriers

Award-winning event technology platform Lüp Events relies on Kudosity to power fast, dependable messaging for ticket delivery, event access and real-time attendee communications across hundreds of events.

About Lüp Events

Lüp Events is an award-winning event technology platform that helps organisers run complex events with confidence. Its end-to-end solution covers registration, ticketing, access control, badge printing, lead capture and attendee engagement for exhibitions, conferences and consumer events around the world.

Driven by continuous innovation, data transparency and visitor-first design, Lüp Events is focused on removing friction throughout the event journey. The company also champions sustainability through paperless ticketing and environmentally conscious badge solutions, while designing accessible experiences for every attendee.

The Challenge

In the events industry, timing is everything.

Lüp Events depends on SMS for critical communications including digital ticket delivery, login verification codes and real-time event updates. When messages are delayed, attendees can be left waiting at venue entrances, creating unnecessary friction for organisers and guests alike.

The team also needed a messaging platform that could support both automated API messaging and manual campaign uploads while maintaining separate environments for hundreds of event organisers. Managing compliance, opt-outs and sender identities at the organiser level was essential.

Lüp Events was looking for a solution that could:

• Deliver ticket links, event updates and entry notifications within seconds

• Provide reliable local message routing without international delays

• Integrate directly with its event platform through a flexible API

• Support manual bulk messaging when required

• Manage multiple organiser accounts with isolated opt-out and compliance controls

The Solution

Lüp Events partnered with Kudosity to build a messaging infrastructure that scales with its growing platform while maintaining the speed and reliability required for live events.

Over the past 13 years, Kudosity has become the core messaging engine behind both automated system notifications and organiser-led campaigns.

• 5.82 million+ SMS sent over 13 years

• Mission-critical messaging, including digital ticket delivery, event pass links and arrival notifications

• Flexible personalisation through dedicated sub-clients, customised sender IDs, dynamic ticket links and independent opt-out management

• Responsive local support, with assistance for API integration and ongoing optimisation

How Lüp Events uses Kudosity

The platform combines automated event triggers with scheduled communications before, during and after every event.

Before an event, exhibitors receive important reminders and last-minute setup information.

During the event, Kudosity's API powers Lüp Events' Instant Entry SMS feature. As attendees scan their ticket at the venue entrance, a personalised SMS is automatically triggered within seconds. Organisers can welcome attendees, promote exhibitor offers or share event-specific information exactly when it matters most.

After the event, exhibitors receive follow-up messages reminding them to download their lead data, helping them maximise the value of every event.

The results 

By combining local delivery routes with a highly scalable API, Lüp Events has created a messaging experience that performs reliably under pressure.

100% delivery to Australian carriers

Critical ticket links, verification codes and entry notifications consistently arrive within seconds, helping attendees move through venue entrances without unnecessary delays.

Faster event operations

Removing international routing delays has improved queue flow and reduced operational friction during busy events.

Better exhibitor engagement

Post-event reminder messages encourage exhibitors to download their lead data immediately after each event, improving platform adoption and ongoing engagement.

Scalable compliance

Dedicated sub-clients allow Lüp Events to support hundreds of event organisers while maintaining separate opt-out lists, sender identities and compliance settings for every account.

Customer perspective