How WNDRR used SMS to recover abandoned carts and attributed $275K+ in Shopify revenue in three months

WNDRR needed a simple way to recover abandoned carts and drive campaign revenue from its Shopify store without adding more tools, manual exports or operational complexity.

Using Kudosity’s Shopify SMS app, the streetwear brand ran two core SMS plays: an automated abandoned cart flow and targeted campaign sends.

“Being able to see exactly what's conventing- a 9% cart recovery rate, campaign clicking noth of 30%, means SMS isn't a guess anymore. It's just a part of how we run things now”

Brendan Olver, Founder, WNDRR

$275K+ in attributed Shopify revenue to SMS/MMS sends over three months

955 abandoned carts recovered, resulting in a 9% recovery rate

32.6% average SMS campaign click rate across 11 campaigns

About WNDRR:

WNDRR is a direct-to-consumer Australian streetwear brand selling apparel and accessories through its Shopify store.

The brand operates in a fast-moving fashion category where product drops, limited-time offers and stock availability can influence purchase behaviour. Its customers often browse on mobile, add products to cart and move on before completing checkout.

The Challenge

WNDRR had clear purchase intent inside its Shopify store, but not every shopper completed checkout on the first visit.

The team needed to:

Reach shoppers shortly after they left checkout
Recover carts without relying on discounts
Support time-sensitive product and offer campaigns
Stay simple enough to run without a dedicated lifecycle marketing team
Show message cost, clicks and attributed revenue for each send

The solution:

WNDRR used Kudosity’s Shopify SMS app to run two connected SMS plays from one platform: abandoned cart recovery and campaign sends.

The abandoned cart flow reached shoppers who left checkout with carts worth $100 or more, using a two-message sequence to bring them back while purchase intent was still high.

Campaign sends supported product drops, limited-time offers, free shipping and last-chance promotions. Each send was tracked for delivery, clicks, opt-outs, message spend and attributed revenue.

Both plays connected directly to Shopify through Kudosity. There were no manual exports, no separate CRM setup and no developer work required to get started.

Why it worked: SMS creates urgency and recovers high-intent shoppers

The setup matched the way WNDRR’s customers shop.

In streetwear, attention moves quickly. A customer might see a new drop, browse on mobile, add a hoodie or jacket to cart, then get distracted before checking out. WNDRR used SMS to stay close to those moments by reaching customers when intent was highest.

Bulk Campaigns Sends

Campaign messages helped WNDRR turn key retail moments into action. New drops, seasonal products, free shipping, gift-with-purchase offers and last-chance promotions were sent as short, direct messages with a clear reason to click.

These sends drove immediate traffic back to Shopify at the moments customers were most likely to act.

SMS Abandoned Cart

The abandoned cart flow then helped convert shoppers who had already shown buying intent. The first reminder used the customer’s first name and cart item count to bring them back to what they left behind.

When there was an active sitewide offer, WNDRR could connect the cart reminder to that campaign moment. For example, a birthday sale reminder could be included in the recovery message, giving the shopper one more reason to complete checkout before the offer ends.

This is where SMS became more than a reach channel. Campaigns created demand and traffic. Cart recovery followed up when shoppers hesitated. Together, they gave WNDRR a simple conversion system that could recover missed sales, support campaign revenue and show which sends were contributing to Shopify revenue.

Why WNDRR chose Kudosity

WNDRR chose Kudosity because SMS needed to be quick to launch, easy to manage and clear to measure.

Kudosity’s Shopify SMS app connects directly to store data, so WNDRR could launch abandoned cart recovery without manual exports or developer work. Campaigns could be sent from the same platform, with delivery, clicks, opt-outs, spend and attributed revenue visible for each send.

Kudosity offers transparent pricing, clear per-message rates, visible up front, so every campaign's cost and return can be measured before it's sent. For a fast-moving DTC brand, that visibility mattered. WNDRR could see what SMS was doing, what it was costing, and where to optimise next.

Additionally, Kudosity's Sydney-based account team works with DTC and Shopify brands day-to-day, helping to turn results like this into a full-lifecycle programme rather than a one-off win.

“Mustafa and the team at Kudosity have been excellent to work with. The SMS platform is reliable, easy to use, and integrates seamlessly into our workflow. Delivery rates and performance have been consistently strong, which is critical for our campaigns.
Mustafa in particular has been incredibly helpful and responsive, always quick to assist and provide solutions when needed. It’s clear they genuinely care about their clients and the success of their messaging.
Highly recommend Kudosity to anyone looking for a solid SMS platform backed by great support.”

What’s next

WNDRR has generated strong attributed revenue from two SMS plays: abandoned cart recovery and campaigns.

The next opportunity is to expand into additional Shopify flows that can support more of the customer lifecycle, including:

Welcome series
Birthday flow
Order notifications

These flows are not yet live, which gives WNDRR a clear next step for turning SMS from a recovery and campaign channel into a broader lifecycle channel.

“WNDRR nailed the Kudosity Shopify App set-up; fast, clean, zero friction. Customer and order data flowed straight in, ready for SMS campaigns and automation from day one. The WNDRR team are awesome to work with, you’ll feel the cool-street-credit from the brand come to life in their messaging strategies!”

Mustafa Khan, Account Manager & eCommerce Specialist at Kudosity