"We’ve used Kudosity to deliver healthcare campaigns for Healthcare and Hospitality Clients, and the results were flawless. 99.6% delivery, zero opt-outs, and zero noise. What impressed me most was how clean and compliant the system is. No UX clutter, so you can focus on message precision. Kudosity lets us scale respectful, customer-centered communication with full confidence".

Reggie Halili, Founder,
Arrowsmedia Design Studios

About Arrowsmedia Design Studios

Arrowsmedia is a marketing and creative agency based in the Philippines, specifically designed for small and growing businesses. Founded by entrepreneur Reggie Halili, the agency’s mission is to help entrepreneurs compete on equal footing with larger brands by delivering marketing that’s smart, practical and data-driven.

Arrowsmedia values authenticity and measurable impact over vanity metrics, partnering with clients in the healthcare, hospitality, and lifestyle sectors to create campaigns that are simple, strategic, and sustainable.

This case study was conducted in collaboration with LABExpress, a full-service medical laboratory that employs cutting-edge quality control processes and top-of-the-line diagnostic machines.

The Challenge:

When LABExpress sought to enhance its communication with patients, it encountered an industry-wide challenge: healthcare messaging must be trustworthy, compliant and personal, without ever feeling intrusive.

Unlike retail or e-commerce campaigns, every message in healthcare carries higher stakes:

High sensitivity: Patient privacy and data protection are non-negotiable.
High stakes: A poorly timed or irrelevant message can erode trust.
High noise: Patients receive dozens of promotional messages daily, so messaging at the right time matters.

LABExpress aimed to send timely health reminders and service updates that genuinely supported patient care, rather than marketing clutter.

Primary objectives:

Deliver health updates and reminders with accuracy and empathy.
Maintain trust and full compliance under the Data Privacy Act.
Improve delivery efficiency and minimise bounce or opt-out rates.
Strengthen engagement through relevant, value-based communication.

The Solution:

Arrowsmedia partnered with Kudosity to deploy a precision communication framework built on SMS. The campaign combined strategic timing, segmentation and personalised messaging at scale, leveraging the reliability and intelligence of the Kudosity platform.

Program highlights:

Four major health-awareness and reminder campaigns were executed over six months.
Audience: 5,000+ active patients, segmented by service history and relevance.
Approach: AI-driven segmentation to ensure only relevant recipients received messages.
Tone: Concise, respectful and helpful — “no blasts, no spam”.
Technology: Kudosity provided whitelisted delivery routes, strong privacy guardrails and real-time reporting dashboards.

Messaging pillars: Respect • Relevance • Clarity

Messages aligned with national health observances (eg. World Heart Day, Diabetes Awareness Month) so timing and context were highly relevant.
Each SMS was carefully written to fit within the 160 character limit, striking a balance between brevity and empathy.
No system integration was required, Arrowsmedia managed data cleaning, segmentation and workflows using AI within the backend.
Kudosity provided dedicated support, resolving UI/UX concerns and ensuring a smooth roll-out.

Results and impact

Performance metrics:

Delivery rate: 99.6%
Bounce rate: 0.4%
Opt-out rate: 0%

Engagement quality:

Zero spam complaints.
Positive patient feedback highlighting message clarity and timing.

Impact summary:

This campaign became a model for how SMS, when done right, is a highly trusted channel in healthcare. In an era saturated by email and social noise, LABExpress reaffirmed that a direct, respectful, and timely message has a measurable impact.

Why this matters:

Compared to typical email campaigns (opens ~20%) and social posts (reach often <10%), SMS through Kudosity delivered with delivery at nearly 100% and zero opt-outs, demonstrating that when executed with a clear strategy, SMS delivers superior trust and engagement.

Key takeaways for the Healthcare Industry

Compliance and empathy aren’t barriers; they’re differentiators.
AI-driven segmentation prevents fatigue and builds trust-based engagement.
SMS remains one of the most effective channels for timely, high-impact communication

How SMS strengthens patient communication

"Precision and respect drive trust. In pairing Kudosity’s reliable delivery tools with Arrowsmedia’s strategic discipline, LABExpress transformed SMS, one of the most forgotten tools, into its sharpest marketing asset"

— Reggie Halili, Founder, Arrowsmedia Design Studios

Looking ahead: Is your communication strategy built on trust?

Whether you’re in healthcare, education, or essential services, Kudosity helps you deliver compliant, high-impact SMS campaigns that patients and customers can trust.