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The Australian personalised jewellery brand recovered 22.8% of abandoned carts and generated 150x+ ROI with automated SMS/MMS Shopify flows.
Using Kudosity’s Shopify SMS app, Belle Fever built automated SMS and MMS flows to recover abandoned carts, support seasonal campaigns and keep customers informed at key moments.
The strongest result came from abandoned cart recovery, where a simple two-message flow turned high-intent abandoned carts into a consistent revenue channel.
"Kudosity's Shopify App has made SMS marketing simple, reliable and effective. The platform is easy to use, campaigns are straightforward to create, and delivery has been consistently dependable"
Sarah, Founder of Belle Fever
22.8% abandoned cart recovery rate
Nearly one in four abandoned carts converted back into a sale.
150x+ return on SMS spend
For every dollar spent on abandoned cart SMS/MMS, Belle Fever generated more than 150x in recovered revenue.
Fully automated Shopify flow
A two-message SMS/MMS sequence sent 2 hours and 48 hours after cart abandonment.
About Belle Fever
Belle Fever is an Australian family-owned jewellery brand specialising in personalised keepsakes that celebrate life's most meaningful moments. Every piece is custom-made to tell a personal story, whether it's welcoming a new baby, celebrating an anniversary or honouring a loved one through memorial jewellery. Belle Fever’s jewellery is crafted from their exclusive Monel Silver, Monel Gold and Monel Rose Gold materials, which makes each piece even more unique.
For Belle Fever, communication is part of the product experience. Customers are not just buying jewellery. They are buying something personal, emotional and often time-sensitive. That makes timely, thoughtful communication critical from the first browse through to delivery.
Messaging forms part of a broader personalised communication strategy, helping create a consistent experience from first visit through to delivery, alongside other communication channels like email as part of the customer journey.
Using Kudosity’s Shopify SMS app, Belle Fever built automated customer journeys that recover abandoned carts, support seasonal campaigns and keep customers informed at key moments.
The standout result is its abandoned cart flow: a two-message SMS/MMS sequence that recovered 22.8% of abandoned carts and generated more than 150x return on SMS spend.
It runs automatically in the background, with no manual follow-up and no additional headcount.
The Challenge
One of the biggest reasons our customers don't purchase immediately is because personalised jewellery is a considered purchase. They're often double-checking names, dates, spelling or delivery timing because they're creating something meaningful.
Many abandoned carts were not low-intent shoppers. They were customers who needed some time to think, then the right reminder at the right time.
Belle Fever needed a communication channel that could:
Recover abandoned carts without manual follow-up
Create personalised customer experiences
Re-engage past customers without leaning on email alone
Deliver order updates the moment they happen
Build excitement before a piece arrives
Email could do some of this. But for a brand built on emotional, time-sensitive moments, it wasn't fast or personal enough on its own.
The Solution: Belle Fever added Kudosity to its marketing workflow.
The team uses SMS and MMS across both campaign and automated key customer journeys, including:
Abandoned cart recovery
VIP early access
Product launches
Mother’s Day, Father’s Day and Christmas campaigns
Order and shipping updates
Birthday reminders
Customer re-engagement
Rather than sending the same message to every customer, Belle Fever segments its audience by customer type and buying behaviour. Segments include VIP customers, previous purchasers, seasonal gift buyers, product-specific customers and customers who have not ordered recently.
This helps Belle Fever keep SMS useful, timely and aligned to the emotional reasons customers shop with the brand.
“Working with the team at Belle Fever is such a joy! It has been a collaborative process focused on strengthening and optimising their SMS ecosystem. Together, we've refined their messaging strategy, automation, and customer journeys to create a more effective and integrated SMS & MMS program. Their willingness to test new ideas and iterate quickly has made it easy to drive continuous improvements and achieve strong results.”
Petros, Account Manager & eCommerce Specialist at Kudosity
The results:
Abandoned cart recovery: the standout performer
Belle Fever’s strongest-performing flow is its abandoned cart recovery journey.
The flow uses a two-message SMS/MMS sequence:
Message one: sent 2 hours after cart abandonment
Message two: sent 48 hours later if the customer has not purchased
The first message reaches customers while purchase intent is still fresh. The second gives them another prompt once they have had time to think.
The flow also uses MMS, helping Belle Fever keep the experience visual, product-led and on brand.
Cart abandonment results
22.8% abandoned cart recovery rate
Nearly one in four abandoned carts converted back into a sale.
150x+ return on SMS spend
For every dollar spent on abandoned cart SMS/MMS, Belle Fever generated more than 150x that amount in recovered revenue, and with that helping more happy customers with a meaningful purchase for their moment.
Fully automated recovery flow
The abandoned cart journey runs in the background with no manual follow-up and no extra headcount.
Visual, brand-aligned messaging
MMS keeps the customer experience more personal and product-led.
This is not a one-off campaign result. It is an always-on recovery flow that continues to bring back high-intent shoppers every day.
Why it worked
Belle Fever’s abandoned cart flow worked because it matched the customer’s buying moment.
The customer had already shown intent. The message arrived quickly. The product was visual. The follow-up was automated. And because Belle Fever segments carefully, SMS felt helpful rather than excessive.
The result is simple but powerful: abandoned carts that would otherwise have been lost are recovered automatically through Shopify SMS/MMS - more celebrations, more memorable moments, and more meaningful purchases for Belle Fever’s customers.
“Our jewellery celebrates meaningful moments, so communication matters just as much as the product itself. Kudosity helps us stay connected with our customers in a personal, timely and reliable way, making every interaction feel more thoughtful.”
Sarah, Founder of Belle Fever
Beyond abandoned carts
Abandoned cart recovery is the headline result, but Belle Fever also uses Kudosity across the broader customer journey.
Birthday reminders Belle Fever sends automated birthday messages with relevant offers, helping the brand stay top-of-mind for gifting occasions throughout the year.
Order and shipping updates Customers receive timely updates when their order progresses, helping reduce uncertainty during the wait for a personalised, custom-made item.
Seasonal campaigns During peak gifting periods such as Mother’s Day, Father’s Day and Christmas, SMS helps Belle Fever drive traffic and urgency while keeping messages relevant to the occasion.
Together, these touchpoints help Belle Fever create a more connected customer experience before, during and after purchase.
Why Belle Fever chose to stay with Kudosity
For a family-run eCommerce brand, ease of use matters as much as performance.
Belle Fever needed a platform that could support meaningful customer communication without adding complexity to the team’s workflow.
With Kudosity, Belle Fever can create campaigns, automate customer journeys and recover revenue from abandoned carts while the team focuses on creating personalised jewellery their customers love.
“Our customers aren't just buying jewellery. They're celebrating a new baby, remembering someone they love or choosing a gift that will be treasured for years. Staying connected throughout that journey matters just as much as creating the jewellery itself. For us, SMS isn’t just another marketing channel. It’s an extension of our customer experience, helping us communicate in a more personal and timely way.”
Sarah, Founder of Belle Fever
Ready to recover more abandoned carts from Shopify?
Kudosity helps eCommerce brands turn high-intent abandoned carts into recovered revenue with automated SMS and MMS flows. To see how Shopify SMS works with Kudosity
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