Wavelength International provides specialist medical recruitment services to clients in Australia and overseas.
The organisation has a strong focus on customer centricity, and they are strategically investing in innovation and continuous improvement projects for their customers, clients and employees.
Success is predicated on truly knowing customer needs and expectations, so Wavelength has piloted AI across multiple areas of its business to establish deeper relationships with candidates, unlock value and insights from large unstructured data sets and free up consultants from manual tasks to focus on enhancing customer relationships.
Through the pilots, Wavelength have seen engagement of more than 25%, with around 1 in 5 of those re-engaging, along with improvements in data quality and improved ability to scale activities.
We just completed our first conversational AI SMS pilot, it was focused on re-engaging candidates across our database that we haven’t spoken to recently. It was all about trying to reconnect with our brand, tell them a little bit more about who we were, if they haven’t thought about us for a while. We had amazing results, we had over 25% of people engage in the conversation and around 5% of those we spoke to have now re-engaged - and we’ll keep tracking this over the next 6 months.
—Katrina Haddad Chief Experience Officer
