Known announces rebrand as Kudosity to solidify its position as leading messaging company and embark on growth journey
November 16, 2023 – Known Pty Limited, trading as Burst SMS and Conversr, a leading player in the messaging technology industry, has announced its rebrand to Kudosity as part of its continued growth journey. With a remarkable transition from startup to scale-up, Kudosity is now poised for the next evolution of the business with the streamlining and unification of its corporate structure and product suite to create an even more powerful offering to the market.
Kudosity is a messaging technology company that has been at the forefront of innovation for more than 20 years. With a focus on humanising business through conversation, Kudosity empowers businesses to build meaningful relationships with their customers through frictionless messaging experiences. Kudosity offers a range of capabilities, including global messaging and connectivity access, Software-as-a-Service (SaaS) messaging platforms with advanced contact and campaign management, alongside limitless automation to empower businesses to communicate at scale while maintaining a personal touch.
Businesses continue to face challenges when it comes to improving customer engagement, messaging technology is evolving rapidly to meet these challenges. With 23 billion SMSs sent each day, the messaging and communications industry must focus on empowering organisations to cut through the traffic with scalable, interactive, and personalised messaging.
Alex Macpherson, chief executive officer and co-founder, Kudosity, said, “Kudosity is incredibly proud of the significant growth we’ve achieved. Our rebranding marks an important milestone in our journey, consolidating our diverse range of microbands under one unified company brand: Kudosity. This strategic move will let us leverage the full potential of our messaging tools and provide a more seamless and frictionless customer experience moving forward.” Since its inception in 2010, Kudosity has consistently achieved impressive Year-on-Year (YoY) revenue growth, averaging 38 per cent each year over the last 10 years. This wholly organic growth is testament to the company’s commitment to delivering high-quality products and services that meet the evolving needs of its customers. Key to its success is the calibre of its people, who bring a wealth of expertise, creativity, and dedication to their roles, driving innovation and pushing the boundaries of what’s possible in the messaging space. According to the 2023 report ‘Are you sending the right message’, authored by Tim Dillon, Tech Research Asia: “In a world of digital transformation, cloud platforms and artificial intelligence (AI)-driven solutions, relevancy, personalisation, timelines and privacy are critical for any organisation using messaging solution.”
Alex Macpherson said, “We envision a future where businesses build lasting relationships through the power of conversation. Our rebranding efforts are aimed at unifying our offerings and supporting our mission to make business more human. We are bullish about the future of messaging technology and the potential it holds for businesses, with a particular focus on integrating AI technologies to deliver even more personalised, engaging, and scalable customer interactions.”
With its proven success and expertise in the Australian and New Zealand markets, Kudosity is well-positioned to continue its expansion and provision of valuable solutions to businesses across Asia, and the United States. As the company further grows into these regions, it will bring its extensive experience and industry knowledge to help businesses across various sectors thrive in an increasingly digital world.
Alex Macpherson said, “The use of mobile messaging is becoming more prevalent than ever, driving deeper engagement and requiring stronger capabilities to provide richer content. As Kudosity enters its new phase of growth, we’re truly excited about the road ahead, complete with all its challenges and opportunities.”
About Kudosity
Kudosity is a messaging technology company that has been at the forefront of innovation for more than 20 years. With a focus on humanising business through conversation, Kudosity empowers businesses to build meaningful relationships with their customers through frictionless messaging experiences. Kudosity offers a range of capabilities, including global messaging and connectivity access, Software-as-a-Service (SaaS) messaging platforms with advanced contact, and campaign management alongside limitless automation to empower businesses to communicate at scale while maintaining a personal touch.
