August 9, 2024 - Known Pty Limited, trading as Kudosity, a leading player in the messaging technology industry, has announced two new partnership agreements with Ortto and MoEngage, marking a significant milestone in its ongoing channel growth strategy. These collaborations are set to enhance Kudosity’s already-robust SMS platform, providing clients with seamless integration and expanded capabilities.
Alex Macpherson, chief executive officer and co-founder, Kudosity, said, “Aligning with industry leaders like Ortto and MoEngage positions Kudosity to offer unparalleled value to its customers, helping them achieve their business objectives through enhanced communication strategies. These collaborations represent a significant step forward in Kudosity’s growth strategy, demonstrating a continued commitment to innovation and excellence in the messaging technology space.
“Partnering with Ortto and MoEngage lets Kudosity enhance its capabilities and support customers with the tools they need to succeed in a competitive market. These partnerships reflect Kudosity’s dedication to delivering the best possible solutions, empowering organisations to streamline their communication efforts, improve customer engagement, and drive growth.”
Kudosity customers can leverage Ortto's powerful automation and customer journey mapping tools, combined with Kudosity’s cutting-edge messaging technology. This partnership will offer businesses a comprehensive solution for managing customer interactions, enhancing engagement, and driving growth through personalised and automated messaging strategies.
Peter Bartlett, director of product, Ortto, said, “More of our customers are using SMS in omnichannel lifecycle campaigns than ever before, and they’re doing so with increasingly clever and complex targeting and messaging. With this increase in demand, we wanted to partner with a messaging platform that is aligned with our values; one that is innovative, builds with the customer front of mind, and allows marketers to bring their best ideas to life. Kudosity checks all the boxes.
“Our partnership will let marketers use their customer data in targeted and behaviour-based SMS campaigns, and track results in intuitive reports and dashboards. We can’t wait to see what our collective customer base will do with this integration.”
Similarly, the partnership with MoEngage will bring together Kudosity's advanced SMS platform with MoEngage's insight-led customer engagement solution. This integration will empower businesses to deliver consistent, relevant, and personalised messages across multiple channels, enhancing customer experiences and fostering deeper relationships.
Sanjay Kupae, head of alliances and partnerships, MoEngage , said "We recognise the challenges that consumer brands face when navigating a market saturated with outdated technologies that hinder their ability to truly understand and engage their users effectively. Through our partnership with Kudosity, we aim to introduce a new level of agility and flexibility. Combining MoEngage's scalable, insight-led customer engagement platform with Kudosity's additional messaging channels will empower consumer brands to drive stronger retention and unlock new possibilities for growth. We're excited about the potential of this partnership and committed to delivering ongoing value to consumer brands, helping them to thrive in today's competitive environment."
The new partnerships build on Kudosity’s broader channel growth strategy, which will expand the company's reach and impact. Collaborating with industry leaders means Kudosity can offer a more comprehensive suite of solutions, helping businesses navigate the complexities of customer communication in today's digital landscape.
Kudosity has consistently achieved impressive year-over-year (YoY) revenue growth since its inception. This success is largely attributed to the company's unwavering commitment to delivering high-quality products and services that meet its customers’ evolving needs. The calibre of Kudosity’s team, expertise, creativity, and dedication continues to drive innovation and push the boundaries of what is possible in the messaging space.
Following its proven success in the Australian and New Zealand (ANZ) markets, Kudosity is well-positioned to expand its footprint across Asia and the United States (US). It will bring its extensive experience and industry knowledge to help businesses thrive in an increasingly digital world as the company grows into these regions.
These partnerships will play a crucial role in driving the company's success as Kudosity continues to grow and evolve. Its focus on innovation, customer-centric solutions, and strategic collaborations equip Kudosity to lead the way in the messaging technology industry.
Alex Macpherson said, “Kudosity’s goal is to provide businesses with the tools they need to connect with their customers in meaningful ways. The integrations with Ortto and MoEngage are critical to this strategy, offering enhanced functionality and greater flexibility for customers.”
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About Ortto
Ortto (formerly Autopilot) brings customer data, marketing automation, and analytics together to help marketers engage at every stage of the customer lifecycle. Launched in 2015, Ortto has team members across Australia, Europe, and the US. To date, the company has raised $35M in venture funding from backers including Blackbird, Rembrandt, and Salesforce Ventures.
About MoEngage
MoEngage is an insights-led customer engagement platform trusted by more than 1,200 global consumer brands such as 13 Cabs, Canstar, MyDeal, McAfee, Domino’s, Nestle, Adidas, Garmin, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands in over 60 countries use MoEngage to power digital experiences for over 1.2 billion customers every month. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.
About Kudosity
Kudosity is a messaging technology company that has been at the forefront of innovation for more than 15 years. With a focus on humanising business through conversation, Kudosity empowers businesses to build meaningful relationships with their customers through frictionless messaging experiences. Kudosity offers a range of capabilities, including global messaging and connectivity access, Software-as-a-Service (SaaS) messaging platforms with advanced contact, and campaign management, alongside limitless automation to empower businesses to communicate at scale while maintaining a personal touch.
