When it comes to driving quick sales, SMS Marketing is your best bet. Take advantage of each holiday, event, season, and special occasion by sending an SMS campaign to help boost your sales. That's where SMS templates for sales and promotions come in. We've curated 10 ready-to-use examples that will help you engage with your customers, increase conversions, and make your campaigns shine.

Why use SMS for sales and promotions?

SMS marketing is all about timing, relevance, and personalisation. Unlike other channels, text messages are direct, feel personal and are almost always read. Whether you're launching a flash sale, offering an exclusive promotion, or sending a friendly reminder, using well-crafted promotional SMS templates can help you connect with your customers in a meaningful way. Plus, with our SMS marketing tips for promotions, you can create messages that not only get opened but drive action.

SMS marketing tips for promotions

Crafting the perfect sales message is only part of the strategy. Here are a few SMS marketing tips for promotions to help you get the most out of your campaigns:

  1. Keep it short and sweet: Your customers are busy—make sure your messages are clear, concise, and to the point. Stick to the essentials: what the offer is, when it expires, and how to claim it.

  2. Create urgency: Time-sensitive offers like flash sales or limited-time promotions drive quick action. Use words like "Today only," "Limited time," or "Ends soon" to create a sense of urgency.

  3. Personalise your messages: Addressing your customers by name or acknowledging their VIP status can make them feel special and increase engagement.

  4. Include a clear call-to-action: Whether it’s "Shop now," "Use code," or "Complete your purchase," always make sure to guide your customers on what to do next.

  5. Use links effectively: Including a direct link to your product or landing page makes it easy for customers to act. Be sure to use a trackable link to monitor engagement.

  6. Test and optimise: Not all messages will perform the same. A/B test different versions of your promotional SMS templates to see what resonates best with your audience.

Product Promotions

Looking for a new [Product]? Get [Special Promo]. Sale ends [Date]. [Insert Website]

Opt-out reply STOP

*Sample fill character count 117 (1x SMS)

Looking for a new pair of jeans? Get 20% off our denim line. Sale ends this Sunday. TapTh.is/link

Opt-out reply STOP

Seasonal Promotions

Template #1

[Season] is on the way, and you’re invited to our new [Event]. Reply back: [Keyword] to RSVP.

Opt-out reply STOP

Template #1 Sample Fill

*Character count: 113 (1x SMS)

Summer’s on the way, and you’re invited to our new launch party. Reply back: BEACHWEAR to RSVP.

Opt-out reply STOP

Template #2

[First Name], you only have [Time] to buy gifts that will arrive before Dec24. Use code: [Keyword] for free shipping on orders [price]

[Website Link]

Opt-out reply STOP

Template #2 Sample Fill

*Character Count: 159 (1x SMS)

[First Name], you only have 24hrs to buy gifts that will arrive before Dec24. Use code: FREE or free shipping on orders $40+. TapTh.is/link

Opt-out reply STOP

Annual Sales

Our annual sale starts on [Date], but if you’re 1 of the first 20 to reply back with [Keyword] then you get early access to the deals now.

Opt-out reply STOP

Sample Fill *Character Count: 153 (1x SMS)

Our annual sale starts on Friday, but if you’re 1 of the first 20 to reply back with SALE, then you get early access to the deals now.

Opt-out reply STOP

Flash sales

Flash sale

For the [Time Frame] only – [Discount] on all [Product/Service]: [Website Link]

Opt-out reply STOP

Sample Fill *Character Count: 101 (1x SMS)

Flash sale

For the next 2 hours only—save 30% on all supplements: TapTh.is/link

Opt-out reply STOP

Sales promotions

Don’t miss out on these sweet deals.Get [Promo] on all [Products/Services] with the promo code: [Keyword] – [Website Link]

Opt-out reply STOP

Sample Fill *Character Count: 141 (1x SMS)

Don’t miss out on these sweet deals. Get an additional 30% off all sale items with the promo code: SMS30 – TapTh.is/link

Opt-out reply STOP

Ticket promotions

[Emoji] [Number] early bird tickets just got released! Save some money, grab yours now: [Website Link]

Opt-out reply STOP

Sample Fill *Character Count: 115 Unicode (x2 SMS)

warning 100 early bird tickets just got released! Save some money and grab yours now: TapTh.is/link

Opt-out reply STOP

Start trial promotions

Need more time? Use promo code: [Keyword] to get [Promo] in your account: [Website Link]

Opt-out reply STOP

Sample Fill *Character Count: 121 (1x SMS)

Need more time? Use promo code: YES to get 50 more trial credits in your account: TapTh.is/link

Opt-out reply STOP

Health and wellness promotions

Template #1

[Emoji] Don’t let the weather let you down. Treat yourself to a [Service] for only [Price]. Call [Phone Number] to book.

Opt-out reply STOP

Template #1 Sample Fill

*Character Counter: 129 Unicode (2x SMS)

hotspringsDon’t let the weather let you down. Treat yourself to hydrotherapy for only $50. Call 0404123456 to book.

Opt-out reply STOP

Template #2

Feeling [Emotion]? We have a few last minute specials available. Reserve a spot by calling [Phone Number]

Opt-out reply STOP

Template #2 Sample Fill

*Character Count: 117 (1x SMS)

Feeling sore? We have a few last minute remedial massage specials available. Reserve a spot by calling 0404123456.

Opt-out reply STOP

Level up your next campaign with Kudosity

Supercharge your SMS campaigns with these expert marketing tips and SMS templates for sales and promotions to create impactful campaigns that drive results.

Whether you're sending out a sales promotion SMS or a personalised offer, Kudosity's platform is here to help you succeed. Connect with us today to discover how our powerful tools can take your promotional SMS templates to the next level, boost customer engagement, and grow your business. Let's make your next campaign a success.