Templates

As a not-for-profit, some of your biggest supporters are your peer-to-peer fundraisers. Being one of your most influential advocates for your charitable cause, they deserve special treatment.

Send them thoughtful messages and guidance, and they’ll feel supported and stay loyal and motivated. Having a meaningful conversation is natural with text messaging—ask them questions, and they can respond with an SMS reply.

To give you some inspiration and ideas, check out these SMS templates we curated from industry experts below.

We usually recommend that you keep your SMS campaigns under 160 characters, helping you keep things succinct and to save costs. For peer fundraisers, longer messages are likely better for building a stronger connection. Shorter messages may appear cold.

Nurture campaigns

Whether they’re a new or returning fundraiser, a personalised introduction and having multiple touchpoints are essential to keep things going. Help them feel like they’re part of a remarkable journey with SMS tips and updates along the way.

Fundraising Campaign reminders

Remind your supporters to participate in your peer-to-peer fundraising events. All it can take is a gentle reminder and a short conversation to get them started again.

Hi [Name], it’s already been a year since our last [CampaignName]. It starts on [Date], and I hope to have you on board again. Here are the details: [Website]. If you have any questions, reply back.

Introductory message

Most fundraisers do this once per year, and they may forget how it all works. Send them a kick-off message to let them know that you have their back.

Hi [Name], it’s [EmployeeName] from [CampaignName] here. Wanted to quickly introduce myself and say hi! We’re so thankful to have you onboard this year :). It’s shaping up to be a lot of fun. I’ll keep in touch, and feel free to save my number on your phone. If you have questions, let me know! Have a great day. [EmployeeName]

Coaching message

Some fundraisers need a little more encouragement and help to keep the momentum up. People connect with people, so use a personal approach, like a video.

Hi [Name], it’s [EmployeeName]. Checking in to see how things are going. I wanted to keep in touch and see how things are progressing. I also made a short video with some ideas to help with fundraising. Don’t hesitate to respond and ask questions: [Website]

Note: Try sending this as an MMS campaign with the video thumbnail as an image. It may help build intrigue.

Milestone message

Fundraising campaigns are all about momentum. Send your supporters status reports and thank you messages to keep them motivated.

Hi [Name], so far you’ve helped us raise $[amount] for [CampaignName]! Together we’ve raised $[total]. Thank you so much for all your hard work. If you need anything from us, reply back! - [EmployeeName].

To show gratitude, here are 10 thank you SMS templates you can use to get started.

Reactivation campaigns

People are busy, and your campaign may not always be on top of mind. Send them a text message to encourage them to reactivate their fundraising profiles.

Reminder message

Hi [Name], it’s [EmployeeName] from [Charity]. I checked my list and noticed that we don’t have you down this year for [CampaignName]. Would you like to join the fun again? Didn’t want you to miss out if so.

Donation message

You can also encourage them to donate to the cause if they can’t advocate for you this year.

Hi [Name], it’s [EmployeeName] from [Charity]. I checked my list and noticed that we don’t have you down this year for [CampaignName]. If you can’t participate this year, please consider a donation. Every dollar counts to our $[Goal].

Opt-out reply STOP

You can also ask them to spread the message to attract their friends and family to become a fundraiser or donor.

Hi [Name], it’s [EmployeeName] from [Charity]. I heard that you can’t participate in [CampaignName] this year. If have a moment, please consider sharing this message to your friends and family: [Website]

Opt-out reply STOP

Contact update message

Their contact information, including their physical address, may change over time. Send them messages to get things going:

Hi [Name], this is [EmployeeName] from [Charity]. Hope you’re doing well! We have [Address] listed in our database, and it’s been a few years. We’re wondering if this is still correct.

Opt-out reply STOP

Need more?

We have more resourceful SMS tips, guides, and strategies for not-for-profits.

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