SMS

How to get the best results from your SMS Marketing through consistency and optimisation


1. Be consistant

  • Find your rhythm: Send 1- 3 campaigns a month to keep momentum and gather useful insights without overwhelming your customers.

  • Keep your voice familiar: Even in 160 characters, make sure your tone feels unmistakably your Brand.

  • Stay present, not pushy: 1 or 2 messages a week is enough, save extra sends for urgent updates or exceptional offers.

2. Use list segmentation and personalisation

  • Speak to the right people: Group customers by behaviour, location, purchase history, or engagement level.

  • Make it personal: Personalised marketing feels more relevant, builds trust, and drives better results.


    Here’s how to create segmented lists

3. Test and tweak

  • Run A/B testing: Try different send times, offers, wording, and calls-to-action.

  • Find the sweet spot: Watch opt-outs and engagement to adjust your frequency.

  • Let data guide you: Monitor clicks, open rates, conversions, and replies, then refine accordingly.


    Here’s some tips to improve your SMS CTR

4. Track, learn, and improve

  • Use feedback loops: Keep tabs on what works and put more energy into high performers.

  • Cut the clutter: Remove or improve underperforming messages.

  • Don’t “set and forget”: Your audience changes, so your approach should too.


5. Time it right

  • Catch them at their best time: Mid-morning or early evening often work well, test to confirm. Weekends can also work, test a small group, and monitor opt-outs to compare with weekdays.

  • Be direct: Short, urgent CTAs like Shop now or Reply YES make action easy.

  •  Set up tracking: Enable link tracking and delivery reports to monitor performance.

6. Keep it compliant

  • Know the rules: Meet SMS regulations in your audience’s region. Always include opt-out options and adhere to privacy laws.

  • Earn trust: Compliance reassures subscribers you respect their time and data.

Check our Compliance Policy here.

7. Align with other channels

  • Create a journey: Reinforce SMS messages with email, social, or in-app communication for a seamless customer experience.

  • Stay consistent everywhere: Keep tone, timing, and look aligned across channels.


    Here’s our guide to messaging channels

8. Reward Loyalty

  • Give VIP treatment: Surprise and delight  your most engaged customers with exclusive offers or early access.

  • Make it feel special: Use language that shows appreciation, just for you, because you’re a VIP.

9. Use trigger-based messaging

  • Be timely and relevant: Send messages in response to actions like abandoned carts, recent purchases, or upcoming appointments.

  • Automate smartly: Let technology do the heavy lifting so you don’t miss the right moments to connect.

How you can leverage SMS automation

10. Keep learning from customers

  • Ask for feedback: Short polls or surveys can reveal valuable insights.

  • Close the loop: Show customers you’ve acted on their feedback, it can boost engagement and loyalty.

How to use SMS for surveys and feedback

Tip: Regular, relevant messages, supported by small, smart improvements, can grow your ROI and build genuine, lasting connections. Get the basics right, keep listening to your audience, and keep refining your messages.

Spam regulations are serious. Kudosity makes it easy to send responsibly.