WhatsApp messaging for workflows that can't afford to fail

Yes. Before you can create a WhatsApp Business Account (WABA), your business needs a registered Meta Business Portfolio. The two are linked; your WABA sits inside your Meta Business Portfolio, which is how Meta verifies your business identity and manages your messaging permissions.

If you don't already have one, our team will walk you through the setup. It's a straightforward process, and most businesses complete it before their first Kudosity onboarding call.

Yes. WhatsApp requires explicit opt-in, which can be collected through your website, app, SMS, QR codes or offline forms.

Yes. Kudosity's WhatsApp Business API supports all three major Meta message categories; Utility, Authentication, and Marketing. For utility and authentication use cases, this includes billing updates, delivery notifications, payment reminders, system alerts, and one-time passwords. These are the highest-priority workflows for most of our customers, and they're supported from day one. Marketing messages, including promotions and campaign sends, are also supported for opted-in customers.

You can manage everything inside Kudosity. Once you're onboarded, our template management system lets you create, submit, and track templates for Meta approval without having to log into Meta Business Manager separately. It also includes a library of pre-approved Meta templates to help you get started faster.

All outbound messages initiated by your business outside a 24-hour customer service window must use a pre-approved template; this is a Meta requirement, not a Kudosity requirement. Kudosity makes that process as frictionless as possible.

The workflow still completes. If a customer isn't on WhatsApp, you can configure automatic SMS fallback; the message routes through SMS networks instead, with no manual intervention required and no failed delivery.

This is why SMS and WhatsApp work together in Kudosity, not against each other. SMS gets the message there.

The process has three stages, each with its own timeline:

WABA setup and Kudosity onboarding take as little as 10 minutes for the account creation itself.

Meta Business verification, typically 1 to 3 business days, once your documentation is submitted.

Template approval, straightforward templates are generally approved within a few hours. More complex templates can take up to 24 hours. Submit templates early and in parallel with verification to avoid delays.

Your total time to first live message is primarily determined by integration size and how quickly Meta processes your verification. Most customers are live within a week of starting the process.

Yes. Migration moves your existing WhatsApp Business Account, including your number, templates, and quality rating, to Kudosity. When done correctly, it's a zero-downtime process.

If you're already using the API elsewhere, WhatsApp runs on the same Kudosity API infrastructure you'll be calling for SMS. For most customers, adding or migrating to Kudosity is a side-step rather than a rebuild. We have code samples, OpenAPI specs, and MCP server tooling to speed up any integration work.

Our team manages migrations on a 1:1 basis. Speak to us before starting.