Brand Guidelines

Our Mission

Our mission is to make business more “human" by empowering businesses to build authentic relationships.

We enable businesses to build authentic relationships with customers through simplified messaging experiences. We believe that curiosity fuels innovation and by harnessing its power we help businesses to build messaging experiences customers love.

Purpose

We exist to help businesses to build authentic relationships with their customers through simplified messaging experiences.

Businesses are facing significant challenges when it comes to connecting with their customers. Outdated processes, fragmented systems, and inefficiencies are eroding customer retention rates and affecting profitability.
Brands that spark customer curiosity and build authentic conversations increase: engagement, clicks and conversions.

Our Vision

We envision a world in which businesses build lasting relationships with people through the power of conversation.

We enable businesses engage in authentic conversations with their customers and position ourselves as an innovative leader in our industry.
By highlighting our curiosity-driven approach, we demonstrate our dedication to finding new and better solutions to our customers' challenges.

Logo

Only use the logo as described in throughout these guidelines. Files are available in .png and .svg.

Download Logo

Variations

With Tagline

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Logo Mark

Download

Brand Stamp

Download

Spacing

Allow adequate breathing space around the logos. Clear space is equal to o-height for all variations. Do not recolour or distort/warp the logo in anyway.

Colors

Primary

Primary Light Purple

Primary Light Purple

Primary Dark Purple

Secondary Purple

Secondary Peach

Limited Pink

Pattern

Download

Fonts

The full Noto family is available to use cross all mediums.

Download Fonts

Our Tone of Voice

Our choice of words speaks volumes about our identity, and maintaining
consistency is key. Whether in writing or speaking, aligning our language ensures a
unified Kudosity voice. Our tone of voice helps people know it’s us speaking to them;
it's a tool to captivate our audience, making our communication more compelling.

Serious

Funny

Formal

Casual

Expert

Everyday

Respectful

Irreverent

Technical Speak

Plain English

Stuffy

Fresh

Traditional

Today