Building customer trust through RCS

Let’s face it, unsolicited messages and phishing scams have made consumers increasingly wary of communication from unknown senders. This lack of trust can directly impact a brand’s ability to connect with customers effectively. Enter Rich Communication Services (RCS) and Rich Business Messaging (RBM): technologies designed to bridge this trust gap by offering secure, branded, and interactive messaging.

RCS verified senders provide businesses with the tools they need to build customer trust while enhancing the overall messaging experience. Let’s explore how RCS achieves this and why it’s a game-changer for customer communication.

What are RCS/RBM and verified senders?

Rich Communication Services (RCS) and Rich Business Messaging (RBM) are next-generation messaging protocols that go beyond traditional SMS. They allow businesses to create rich, interactive messages that include branded visuals, clickable buttons, and media content.

A core feature of RCS is verified senders—a process that authenticates businesses, ensuring their messages are legitimate and secure. Verified senders are marked with a verified badge, logo, and brand name, making it easier for customers to recognise and trust the sender.

How RCS reduces spam and enhances security

• Verified Branding: Customers see your brand name and logo, eliminating confusion or doubts about the sender’s identity.

• End-to-End Encryption: Messages are encrypted, protecting customer data from bad actors.

• Spam Reduction: Only businesses verified by carriers or trusted platforms can send RCS messages, significantly reducing the risk of spam and phishing.

• Delivery Receipts: Customers receive confirmation of legitimate, successful message deliveries.

The benefits of RCS and verified senders

RCS isn’t just about sending messages; it’s about creating secure and meaningful connections with your audience. Here’s how RCS helps you build customer trust:

1. Legitimacy and security

RCS verified senders ensure that customers know they’re engaging with a genuine business. This transparency builds trust and reduces scepticism, especially in regions where phishing scams are prevalent.

2. Enhanced brand recognition

Verified RCS messages include your logo, brand colours, and sender name, reinforcing your brand identity. Customers no longer have to guess who’s messaging them—they’ll know it’s you at first glance.

3. Improved user experience

Rich media and interactive elements make your messages more engaging and convenient for customers. Whether it’s an appointment reminder with a confirmation button or a product catalogue with clickable links, RCS creates a seamless experience.

4. Increased customer confidence

When customers see a verified badge, they’re more likely to trust the message content, whether it’s a promotional offer or a transactional update. This confidence can lead to higher engagement and conversion rates.

5. Spam-free communication

With RCS, customers don’t have to worry about receiving unsolicited or harmful messages. The verification process ensures that only authenticated businesses can send messages, fostering a safer communication environment.

How to become an RCS verified sender

Becoming a verified RCS sender is a straightforward process that involves working with a trusted messaging provider like Kudosity. Here’s how to get started:

1. Partner with an RCS Provider: Work with a verified RCS messaging provider like Kudosity to access the tools and platforms needed to send RCS messages.

2. Submit Verification Details: Provide your business information, including legal name, logo, and branding materials. Carriers or RCS platforms will review this information to authenticate your identity.

3. Integrate RCS Features: Once verified, you can start creating rich, branded messages using features like carousels, buttons, and multimedia.

4. Leverage RCS for Enhanced Communication: Use RCS to deliver transactional updates, promotional campaigns, or customer support messages with enhanced interactivity and security.

Ready to build customer trust with RCS?

RCS verified senders are transforming business communication by offering secure, branded, and interactive messaging. By leveraging the power of RCS, you can create trust, boost engagement, and provide a superior customer experience.

Want to learn more about how RCS can elevate your business? Dive into What is Rich Messaging to understand the fundamentals. Explore How RCS Can Transform Your Marketing and discover how it enhances campaign effectiveness. Finally, see How RCS Can Improve Customer Experience to better connect with your audience.

Start building stronger connections and trust with RCS today with Kudosity.