Viber is one of the most popular messaging apps available today. With over 1 billion users across 190 countries, it offers an incredible opportunity when it comes to business communications. With rich messaging capabilities, secure end-to-end encryption, and in-depth analytics, it’s not hard to see why so many brands have adopted this as their chosen form of professional communication.
Promote new product releases, send out special promotions, or keep your customer base up to date with what’s happening in your business. However you use it, you’ll be using a tool that promises to improve engagement, boost customer relationships and more.
Let’s look at how Viber messenger can get you closer to your customers than ever before.
How does Viber work?
Viber works by connecting to Wi-Fi or mobile data, allowing users to make calls, send messages, and share media at no additional cost. The app uses internet-based VoIP (Voice over Internet Protocol) technology—a clever system that enables users to avoid the charges associated with traditional phone lines.
Unlike traditional SMS, users have to download the Viber app, verify their phone number, add their contacts, and start communicating with other Viber users. Calls and messages between Viber users are free, while users can also make low-cost international calls to non-Viber numbers through Viber Out.
From a brand perspective, Viber Business Messaging connects you with customers directly through the Viber app using a verified, branded account. After setting up and verifying their account, companies integrate Viber’s API with their existing CRM or marketing platforms for automated message flows, managed customer enquiries, and segmented campaigns.
Send rich media messages—such as images, videos, and interactive buttons—directly to your customers in highly creative, targeted campaigns. Optimise your communication and deliver secure, high-impact messages to skyrocket your customer engagement and experience.
Features of Viber
Free Calls to Other Viber Users: Viber-to-Viber calls are free, whether they are domestic or international, making it a budget-friendly option for users worldwide.
Public Chats: Viber’s public chats allow users to follow celebrities, brands, and influencers, creating a social experience beyond one-on-one or group messaging.
Viber Games: Users can play interactive games within the app, adding an entertainment layer to the platform.
Stickers and GIFs: Viber includes a vast collection of stickers and GIFs, allowing users to personalise their messages and add more fun to their conversations.
The key benefits of Viber for businesses
Global Reach: Viber’s widespread use across multiple countries makes it an excellent platform for international businesses looking to reach diverse audiences.
Rich Media Messaging: Businesses can send images, videos, and links to their customers, enhancing engagement and providing a more interactive customer experience.
Cost-Effective Communication: Viber’s free messaging and low-cost international calling rates make it a budget-friendly choice for businesses with global customer bases.
Branded Communication: Viber Business Messages allow brands to communicate with customers under a verified, branded sender ID, establishing trust and credibility.
Two-Way Communication: Viber supports two-way messaging, enabling businesses to provide personalised customer support and respond to inquiries in real-time.
Is Viber safe to use?
Safety is a key consideration for any messaging platform because it protects sensitive data, builds all-important customer trust, and ensures compliance with data protection laws.
To keep data safe, Viber has taken steps to protect user privacy. For businesses, the app uses end-to-end encryption for messages, calls, photos, and videos, meaning only the sender and recipient can read the content. There are also features like “Hidden Chats,” where users can hide specific conversations and protect them with a PIN.
Maximise your businesses communication with Viber Messenger
Ready to take customer engagement to new levels with Viber Business Messaging? Connect with your audience like never before through secure, branded messaging, rich media, and real-time interactions. Transform your business communication and harness the true power of business Viber today.
Viber Messenger FAQs
How does Viber for business differ from the regular Viber app?
Viber for Business is a dedicated messaging platform made to help businesses connect directly with customers. The regular Viber app is primarily for personal communication, whereas Viber for Business allows brands to send branded messages with verified sender IDs, meaning customers will know they’re communicating with an authentic business account.
This version of Viber supports rich media (images, videos, interactive buttons), two-way communication, and enhanced analytics, making it ideal for marketing, customer support, and promotional campaigns.
How do I set up a branded Viber Business account?
To set up your Viber Business account, start by creating a Viber account and applying for a verified business profile. Next, submit details about your business such as name, contact information, and verification documents.
Once approved, you can integrate the Viber Business API with your existing CRM or marketing platform, allowing you to automate messaging, manage customer inquiries, and create targeted, branded campaigns.
What is Viber best for?
Viber is best suited for real-time, multimedia-rich communication, especially for users who frequently make international calls or wish to exchange images, videos, and group messages. Viber Messenger is ideal for individuals and businesses looking to enhance their interactions by using an engaging and visually dynamic platform.
Business Viber adds another layer of functionality, offering brands a secure, branded messaging service that allows for personalised customer interactions. Whether for personal use or professional engagement, Viber offers a reliable way to stay connected and enhance communication.
