Texting is one of the most personalised marketing tools, which means your messages need to have a personal touch and be relevant for your customer. It can be a challenge once you have to limit yourself to 160 characters.
Here's 10 templates to help you get the ball rolling:
Freebies and Gifts
Template #1
Welcome to the family - [Company Name]
Hey [First Name], thanks for choosing us to be your [Service Type]. Your [Incentive] starts now, enjoy!
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Welcome to the family - Central CrossFit
Hey Ashley, thanks for choosing our studio. Your free first month starts now, enjoy!
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Template #2
A gift from [Company Name]
[First Name], thanks for being such a loyal customer. Show this SMS the next time you’re in to get [Incentive].
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A gift from JP Farms
Joe, thanks for being such a loyal customer. Show this SMS the next time you’re in to get a free bag of berries.
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Template #3
Loving your [Latest Purchase]? - [Company Name]
As an added thank you for being [Special Fact], here’s an [Incentive]: [Website Link]
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Loving your new curling iron? - SquadGoals
As an added thank you for being 1 of the first 50 purchases, here’s a freebie: TapTh.is/link
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Template #4
Congratulations on [Big Purchase] - [Company Name]
As a thank you for choosing our [Store], reply back: [Keyword] to redeem your gift.
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Congratulations on the new car! - BMW
As a thank you for choosing our dealership, reply back: MINE to redeem your gift.
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Birthdays and Anniversaries
Template #1
Happy birthday! - [Company Name]
We hope you’re having a fantastic day [First Name]. Don’t forget to come by for a [Incentive].
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Happy birthday! - Candy Mountain
We hope you’re having a fantastic day Jamie. Don’t forget to come by for a free slice of cake.
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Template #2
Happy anniversary from [Company Name]
It’s been [Time] since you joined us, and we want to say thanks by treating you to [Incentive]: [Website Link]
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Happy anniversary from Spiffy’s
It’s been a year since you joined us, and we want to say thanks by treating you this freebie: TapTh.is/link
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Template #5
Cheers to you! - [Company Name]
We heard it’s your birthday, so come by and have an [Incentive] on us! Just show this SMS to your server.
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Cheers to you! - PB Jelly
We heard it’s your birthday, so come by and have a drink on us! Just show this SMS to your server.
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Discounts and Offers
Template #1
Thanks for being awesome - [Company Name]
Hey [First Name], we just wanted to show how much we appreciate you with this [Incentive]: [Website Link]
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Thanks for being awesome - TechGz
Hey Steph, we just wanted to show how much we appreciate you with this 20% off coupon: TapTh.is/link
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Template #2
How’s your new [Purchase]? - [Company Name]
Since you’re a [Special Fact], your latest purchase comes with an extra bonus. Redeem it now: [Website Link]
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How’s your new laptop? - Tech Magic
Since you’re a VIP member, your latest purchase comes with an extra bonus: TapTh.is/link
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Customer Retention
Thanks for the [Client Action]! - [Company Name]
We’re glad to see you back. Reply back: [Keyword] for a special surprise.
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Thanks for the renewal! - Top Shows
We’re glad to see you back. Reply back: SWEET for a special surprise.
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