RCS messaging for Australian businesses
Send fully branded, interactive messages to Australian customers from a verified sender ID. RCS combines the reach of SMS with the experience of a messaging app, no install required, with native fallback to SMS where RCS isn't supported.
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Register your interest
The next evolution of SMS, now available to Australian businesses
RCS (Rich Communication Services) is the upgrade path from SMS for Australian senders. It keeps the reach and reliability of carrier-based messaging while adding branded sender IDs, high-resolution media, interactive buttons and read receipts directly inside the customer's native messaging app on Android and iOS (iOS 18 and above).
Why Australian brands are testing RCS
Higher Engagement
Replace plain text with high-resolution images, video, carousels and quick-reply buttons that drive interaction inside the message.
Branded Sender
Messages arrive from a verified business profile with your logo, brand name and colours, lifting open intent and reducing spoofing risk.
Real-Time Two-Way Conversations
Typing indicators, read receipts and inline replies make RCS feel closer to a chat product than a broadcast channel.
Fits Your Existing Stack
RCS sits alongside your SMS programs and MMS campaigns, so you can route messages by channel preference and device capability.
RCS features built for Australian campaigns
Rich Media Support
With RCS, you can move beyond plain text. Share high-resolution images, video clips, audio files and even interactive carousels, all directly within your customer’s messaging app. These rich media elements are ideal for showcasing products, delivering step-by-step guides or simply making your messages more memorable. It's messaging your customers will notice, engage with and act on.
What RCS unlocks for Australian businesses
Stronger Conversion
Interactive elements (quick-reply buttons, deep links, carousels) make it easier for customers to act inside the message.
Better Customer Experience
Real-time, personalised exchanges in the messaging channel customers already use daily.
Efficient Channel Mix
RCS sits alongside SMS, so you can pay for the richer experience only where it lifts results.
Verified Brand Presence
Logos, colours and a verified sender profile make your brand identifiable in every message.
FAQs
What is RCS messaging and how does it work?
Rich Communication Services (RCS) is the successor to SMS. It enables Australian businesses to send branded, interactive, multimedia messages through native messaging apps on Android and iOS (iOS 18 and above). Unlike SMS, RCS supports verified branding, rich media, read receipts and interactive buttons inside a fully native messaging experience.
How can RCS improve customer engagement in Australia?
RCS drives engagement through verified branding, rich media and two-way interactivity. Quick-reply buttons and action links let customers respond inside the message, lifting click-through and conversion compared to standard SMS.
Is RCS supported on all devices and networks in Australia?
RCS is natively supported on most Android devices on Telstra, Optus and TPG. Apple added RCS support with iOS 18, expanding compatibility across iPhones in Australia. Coverage continues to grow as carriers and devices roll out support.
What are the business benefits of using RCS over SMS?
RCS delivers branded, high-impact messages that improve customer trust and recall. Compared to SMS, you get richer content, verified sender identity and measurable engagement data, which strengthens ROI on messaging campaigns.
Can I integrate RCS into my existing systems?
Yes. Kudosity offers APIs and developer documentation that fit into existing CRMs, marketing automation platforms and custom applications. Our local team supports onboarding and integration.
How secure is RCS for business messaging?
RCS uses verified sender profiles, encrypted transmission and secure endpoints, suitable for transactional updates and customer communications that require trust.
How do I get started with RCS at Kudosity in Australia?
Register interest in the RCS beta through the form above. Our team supports onboarding, sender verification and integration so your first RCS campaigns launch with the right setup.
What our customers say
Within the first 90 minutes, there was a 4x increase in website visitors and sales increased by 59%. What's even more exciting is the significant growth in first-time customers and returning customers.
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Talk to us today to discuss how RCS can benefit your business.
Kickstart your RCS campaigns and connect with more of your customers.