Responsys SMS

Oracle Reponsys is a cloud-based marketing automation platform,
designed to help businesses create, execute and manage
cross-channel marketing campaigns.

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About Reponsys SMS Integration

Marketing Automation

The Responsys SMS integration enhances your marketing and customer engagement campaigns,
ensuring you have consistent messaging across multiple channels and providing a seamless
experience. Increase campaign performance and revenue by using your Responsys data to
coordinate enriched behavioural campaigns.

  • Send and receive SMS messages.

  • Preview, proof and launch SMS campaigns.

  • Define and edit keywords to set automated responses.

  • Supports 2-Way SMS.

  • Segment your campaigns with your Responsys behavioural data.

  • Save time with Responsys SMS templates.

Categories
SMS
Website
oracle.com/
Location
California, United States
Built by
Kudosity
  • Send SMS from Responsys
  • Automated SMS campaigns
  • Personalise your SMS
Send SMS from Responsys

Instantly converse with your
customer using SMS

Engage with your customers faster, making SMS ideal for time-sensitive
promotions and alerts.

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Automated SMS campaigns

Coordinate your
multi-channel campaigns

Manage campaigns across multiple channels including SMS, email, social media and more, all from the the Responsys platform. With our SMS integration you can design seamless customer engagement programs.

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Personalise your SMS

Increase engagement with your
Responsys data

Use customer data and insights from Responsys to personalise SMS messages
based on individual preferences, behaviours and demographics.

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Responsys SMS FAQ

FAQs

The Responsys SMS integration enhances your marketing and customer engagement campaigns, ensuring you have
consistent messaging across multiple channels and providing a seamless experience.

What features does the SMS integration with Oracle Responsys offer?

With the Responsys SMS integration you can design and automate customer journeys in Reponsys, with SMS delivered over a secure API connection to Kudosity. This let's you manage your multi-channel marketing campaigns in Responsys, leveraging rich customer data for advanced segmentation and personalisation.

How can integrating SMS with Responsys improve customer engagement and marketing campaigns?

SMS for Responsys enhances your multi-channel marketing campaigns by offering immediacy and increased customer engagement, with 98% of customers reading an SMS within 3 minutes of opening. Including SMS in your Responsys campaigns ensures you have seamless, consistent messaging across all of your channels.

What technical requirements are needed to integrate SMS with Responsys?

To integrate SMS with Responsys you need an active Responsys license and Kudosity account. During the configuration you'll need to setup your API key and secret in Kudosity, which will be copied to Responsys.

What compliance measures should be considered when sending SMS from Responsys?

You can check the compliance requirements for your destination country here. While these vary between country, there are some common measures you can take to protect yourself:

  • Check what Numbers or Sender IDs are permitted for the country you're sending to.

  • Always provide an opt-out or unsubscribe link.

  • Identify yourself in the message.

  • Check if the destination country has a 'Do Not Contact' List.

  • Ensure their are no local time restrictions for business communications.

Can the Oracle Responsys SMS integration connect with Eloqua?

Our Responsys SMS integration doesn't interact directly with Eloqua objects. We've developed a separate Eloqua SMS integration which connects directly to Responsys and its objects.