Online businesses need more than just generic SMS messages to compete. From abandoned carts to appointment confirmations, customers expect branded, responsive, and interactive messaging. Enter RCS (Rich Communication Services), a next-generation communication channel built for deeper engagement, smarter campaigns, and seamless customer experiences.
Whether you’re selling products, managing patient relationships, or providing on-demand customer support, RCS for ecommerce and healthcare allows you to do it all, securely and at scale.
Why RCS is a game changer for Ecommerce
Stronger brand presence
Stand out with branded messages that include your logo, colour scheme, and verified sender name. No more generic numbers so that customers know exactly who they’re interacting with.
Personalised customer experience
Create tailored product suggestions, dynamic offers, or event-triggered messages based on purchase history or behaviour.
Enhanced customer engagement
Real-time features like read receipts, typing indicators, and actionable reply buttons turn static messages into interactive journeys.
Key RCS Use Cases for Ecommerce
Abandoned Cart Reminders: Recover lost sales with rich product visuals and direct checkout links.
Product Recommendations: Swipeable carousels present tailored suggestions in the chat thread.
Order confirmations and tracking: Send branded confirmations and real-time delivery updates.
Customer Support: Enable two-way messaging with built-in responses and troubleshooting content.
Promotions: Turn seasonal campaigns into immersive experiences with images, videos, and instant action buttons.
Learn more about e-commerce messaging solutions
RCS ROI: Conversion, abandonment, and engagement metrics for online retailers
Brands using RCS for e-commerce consistently report:
Higher conversions from call-to-action buttons placed directly inside the message.
Reduced cart abandonment due to timely, personalised reminders.
Improved engagement rates, far beyond standard SMS benchmarks.
Greater customer satisfaction, thanks to faster, more tailored service.
RCS doesn't just modernise your messaging, it changes the way customers interact with your brand, from discovery to delivery.
The impact of RCS on Healthcare: Built for security and compliance
RCS isn’t just built for retail, it’s a powerful tool for healthcare providers and medical service platforms looking to improve communication while maintaining strict privacy and security standards.
Secure patient communication
With built-in encryption and verified sender authentication, RCS offers a more secure messaging channel than SMS. This makes it ideal for sending appointment reminders, test result updates, or patient support messages, without risking the integrity of sensitive data.
Compliance ready messaging
RCS can be integrated in a way that aligns with data privacy laws and healthcare regulations (such as Australia’s Privacy Act or applicable local compliance standards). With centralised message management and custom permission settings, providers can deliver messages that are both compliant and efficient.
Patient centric Engagement
Healthcare professionals can use RCS to:
Confirm or reschedule appointments via interactive buttons.
Share pre-visit instructions or post-visit follow-ups.
Send educational materials using images, videos, and links.
Enable two-way conversations for better patient outcomes.
As a result, RCS not only improves operational efficiency but also enhances trust and clarity between provider and patient, leading to better health outcomes.
One messaging platform. Limitless potential.
Whether you’re an online store, pharmacy, dental clinic, or multi-brand retailer, Kudosity helps you reach your audience in ways that truly resonate. Our platform brings together SMS, MMS, and RCS under one powerful solution—so you can deliver the right message, at the right time, on the right channel.
Looking to boost sales, streamline service, or enhance compliance? Explore our RCS messaging platform or e-commerce
