November 18, 2024 – Known Pty Limited, trading as Kudosity Co, a leader in the messaging technology industry, has announced its early adoption of rich communication services (RCS), launching beta-testing in the Asia Pacific region. Kudosity invites businesses to register for beta testing and gain exclusive early access to this next-generation messaging platform, designed to transform customer engagement.
RCS represents a significant leap forward in business messaging by offering richer and more interactive experiences than traditional short message service (SMS). With features such as multimedia support, read receipts, and seamless interoperability across Android and iOS devices, RCS empowers businesses to connect with customers in more dynamic and personalised ways to drive meaningful interactions. As Apple and Google commit to integrating RCS, the platform is set to become the next global messaging standard, unifying messaging across devices.
Alex Macpherson, chief executive officer, Kudosity, said, "As a company dedicated to transformational development, Kudosity is thrilled to be at the forefront of the rich messaging revolution. We believe that RCS will redefine business messaging by delivering richer, more interactive customer engagements. This early adoption will let our clients experience the future of communication before anyone else."
As privacy regulations tighten across Australia, RCS’s compliance-ready features empower businesses to manage customer data securely while adhering to stringent data protection laws. This makes RCS an ideal solution for companies looking to modernise their communication strategies without compromising on security or privacy.
Kudosity’s leadership in adopting RCS signals a shift towards advanced communication solutions in the APAC region, including key markets like Australia, New Zealand, Singapore, and the Philippines. With the region's strong technological infrastructure and appetite for innovation, Kudosity is positioned as the go-to partner for businesses ready to move beyond SMS and embrace rich messaging for customer engagement.
Kudosity is also one of the first organisations in Australia and New Zealand to launch Agentforce, the autonomous artificial intelligence (AI) agent solution from Salesforce, during November, reinforcing its innovative drive and leadership. The solution will be used in conjunction with Kudosity’s conversational AI solution to enhance customer engagement and deliver added value to a broader customer base.
Adrian Towsey, area vice president, SMB sales, Salesforce, said “Salesforce is proud that Kudosity is one of our first customers in the region to leverage Agentforce. They embody the nimble, first-mover approach that so many of Australia's small business community have when it comes to embracing digital innovation.
“We believe that humans with agents drive customer success together, and with the arrival of Agentforce, the team at Kudosity now have a set of tools to create and customise their own agents that will support the scaling of its workforce, delivering better customer relationships in the process.”
This integration of AI-powered tools with a human-centred approach is core to Kudosity's broader strategy, which extends to scaling customer engagement across multiple platforms and channels and empowering businesses to forge real connections with customers.
Alex Macpherson said, "Kudosity's commitment to innovation goes beyond RCS. We're also embracing an omnichannel approach in 2025 that includes platforms like WhatsApp and Viber in APAC markets. Our dual strategy will equip businesses with the most effective tools for customer engagement, prioritising RCS for first-mover advantage while leveraging these platforms to drive immediate revenue gains."
The official launch of Kudosity’s Rich Messaging roadmap will take place at the Conversations '24 event on November 21, where industry leaders and innovators will gather to explore the future of business communications. Attendees will learn how RCS technology can revolutionise customer interactions.
Businesses eager to stay ahead in the messaging landscape are encouraged to register for beta testing at kudosity.com/richmessaging to gain exclusive early access to RCS’s cutting-edge capabilities and contribute actively to shaping the future of business messaging.
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About Kudosity
Kudosity is a messaging technology company that has been at the forefront of innovation for more than 20 years. With a focus on humanising business through conversation, Kudosity empowers businesses to build meaningful relationships with their customers through frictionless messaging experiences. Kudosity offers a range of capabilities, including global messaging and connectivity access, Software-as-a-Service (SaaS) messaging platforms with advanced contact, and campaign management, alongside limitless automation to empower businesses to communicate at scale while maintaining a personal touch.
